3 Psychology Principles Every Web Designer Must know | Free Web Design Course | Episode 18

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  • Опубліковано 29 чер 2024
  • Design is very much about influencing people (positively). Knowing basic human psychological principles allows us to do just that.
    I'm a firm believer in having a solid grasp on human behavior/psychology as this allows you to better understand those whom you are designing for.
    Many designers often overlook website design psychology, since, at first-thought it seems like a completely unrelated field offering very little use to designers, when in fact, it is the complete opposite.
    Knowing the three fundamental psychological principles I cover in this video will allow you to create an intuitive user experience within your websites, and, in turn have your websites fulfill their purpose (whether that is to sell, inform etc).
    Does design psychology interest you? Let me know your thoughts on these concepts in the comments section.
    Timestamps:
    00:00 Intro
    0:25 Understand human psychology
    1:55 Mirroring
    3:35 Social validation
    6:06 Color psychology
    8:25 The cognitive bias codex
    10:12 Conclusion
    Color Phycology:
    bit.ly/2EMuAva
    Learn more about cognitive biases:
    bit.ly/3fqVg1d
    Book Recommendation:
    Thinking Fast and Slow
    -
    Learn how to build custom websites with Webflow FAST: bit.ly/3xyBsoF
    -
    Find me on other social media platforms:
    Instagram: / ransegall
    Twitter: / ransegall
    LinkedIn: / ran-segal. .
    -
    Gear & Book Recommendations: bit.ly/2ohFOuj
    #webdesignpsychology #webdesign #websitecolorpsychology #psychologyofwebsitedesign
    Thanks for watching the video!

КОМЕНТАРІ • 73

  • @delfs413
    @delfs413 3 роки тому +11

    This is something you could use in a presentation for a client that I'm pretty sure they will be impressed with, as always great content Ran!

  • @anahitavetikyan7494
    @anahitavetikyan7494 3 роки тому +5

    Super useful content as always! Thank you, Ran!

  • @kateryna5015
    @kateryna5015 Рік тому +3

    Thank you! This is a way where my love for design and interest in psychology meet each other.

  • @alexhartan
    @alexhartan 3 роки тому +66

    This video has 203 likes and only one dislike. That means it must be valuable, and judging by the second principle, social validation, I feel compelled to hit Like!

    • @zalodias123
      @zalodias123 3 роки тому +1

      So true, great one!

    • @25thangaakilan.v40
      @25thangaakilan.v40 2 роки тому +1

      Social validation

    • @digitarum1014
      @digitarum1014 2 роки тому +2

      To avoid having people feel compelled to act based on social validation, UA-cam has wisely removed the Dislike count.

    • @tristenvukelich5280
      @tristenvukelich5280 Рік тому

      You can see the dislikes? How?

  • @CosminSerbanDesign
    @CosminSerbanDesign 3 роки тому +26

    So many sites are trying to trick you into taking action, happy to see how important it is to actually design something that actually guides and make it easier to understand the value that's being provided - keep up the great work! ✌

  • @OxankaSunny
    @OxankaSunny 3 роки тому +1

    Thank you for the way you serve, insightful and clear.

  • @prajeeshp9203
    @prajeeshp9203 2 роки тому

    Very useful content as always! thank you Ran

  • @mahadihashan9388
    @mahadihashan9388 3 роки тому +2

    U r the true mentor 😍...so much information we get from your vedios!!

  • @kawaiihikari0
    @kawaiihikari0 Рік тому +1

    Excellent video! Wow really changed my perception! I think a lot of people over look this powerful knowledge ❤

  • @zahrakhan4096
    @zahrakhan4096 Рік тому

    wow absolutely amazing stuff!! thank you! i have just placed a reservation for that book at my local library, looking forward to diving deeper into human psychology

  • @SuperTh123456
    @SuperTh123456 2 роки тому

    Short and very informative stuff. Thanks for your super useful stuff.

  • @cosmotk
    @cosmotk 3 роки тому +3

    That color website 7:37 has the longest domain name I ever saw :). But still a valuable resource, thanks for sharing.

  • @oussamaelbaz7675
    @oussamaelbaz7675 3 роки тому

    What a great video! Thank you

  • @tastyparts
    @tastyparts Рік тому +1

    Great content! Very helpful thanks a lot!

  • @mariettag100
    @mariettag100 Рік тому

    Super helpful video!!! Thank you!

  • @roberti1290
    @roberti1290 2 роки тому

    You deserve a sub, subbed, good video.

  • @tim_t
    @tim_t 3 роки тому +2

    Hi Ran. Thanks for another awesome, insightful video. I didn't realize that this series was still ongoing. Now I got a backlog of 10+ vids to go back and watch. 😆
    By the way, is the loud intro deliberate? It didn't bother me before but now that I watched a vid while my son is sleeping, it's rather irritating. 😵

  • @roxcastaneda
    @roxcastaneda 2 роки тому

    Interesting and very educational. Thank you

  • @adhdartist1994
    @adhdartist1994 Рік тому

    Excelent video, I used it for my rhetoric essay as reference.

  • @lidijamarkovic4483
    @lidijamarkovic4483 2 роки тому

    Your filming background is amazing...:)

  • @learn.newthings
    @learn.newthings 3 роки тому +2

    Excellent sir

  • @chiranjivanand5665
    @chiranjivanand5665 3 роки тому

    This is super awesome

  • @footprint_arts
    @footprint_arts 2 роки тому +1

    Gold this is Gold baby!!! Wow... Mirror this people hahaha i love this stuff

  • @slipstream01
    @slipstream01 Рік тому

    Absolutely gold information. Thanks Flux

  • @karunsureshkumar4612
    @karunsureshkumar4612 3 роки тому

    everything that comes out of your mouth is more valuable than gold.

  • @NandoDevlop
    @NandoDevlop 2 роки тому +2

    It's very important to know that in design we also study psychology, because now we know that in the social media( and TV) the ads we see have a base of psychology in it and that's why for example processed food is bad for health and even knowing that we still consuming these foods. (If I made any mistakes It's because I'm learning the english yet, btw hello from Brazil 🇧🇷)

  • @thaile6149
    @thaile6149 7 місяців тому

    Amazing content

  • @anonymouscat5773
    @anonymouscat5773 3 роки тому +7

    It's a freaking goldmine..

  • @newlife779
    @newlife779 2 роки тому

    I m from nepal . I love the way you explain 😉. love this Guy

  • @sustainable-hacks
    @sustainable-hacks 3 роки тому

    Love you 😍😍❤️

  • @wateverisgood7297
    @wateverisgood7297 3 роки тому +4

    Can you make a video on how to add payment methods in your website?

  • @Eleanor456
    @Eleanor456 3 роки тому +2

    Interesting gonna get the book. Thanks for sharing

  • @carsconnect7087
    @carsconnect7087 Рік тому

    bubyyye *whispers* lol Great video!

  • @kensiu1833
    @kensiu1833 3 роки тому

    Thank you.

  • @armintrade2065
    @armintrade2065 7 місяців тому

    thank you so so much

  • @arjunand2464
    @arjunand2464 Рік тому

    Great bro, thanks for content - your example designs😻 were so good
    Did you create those?
    Only negative feedback😢 is please don't hurry up ,speak little bit slow so we can understand it and go to next one

  • @stormcoast910
    @stormcoast910 11 місяців тому

    Maybe its different for other people, but when I look at a webpage I don't mirror the emotions that I am being show, I mirror the emotions of the designer him/herself. Imagine a greedy guy showing you pictures of a product and of people who were happy buying it. I will still feel the discomfort, the stress and the pushiness of the guy and feel uncomfortable. When a website shows happy pictures in an obvious fashion I can feel the person behind trying to manipulate me. I think it is VERY important not to think about causing emotions in others and how to control that, but to embody these emotions ourselves and consequently design out of that quality. Because then the audience can actually mirror my emotions. Everything else is cheap manipulation.
    If we try to help, inform, inspire, guide people we will act out of love or friendship or respect. Great things to mirror. If we try to get people to buy something or influence them we act out of control and neediness. Not so great to mirror those.

  • @enolalouge4127
    @enolalouge4127 3 роки тому

    Than you!

  • @ms-hl4vg
    @ms-hl4vg Рік тому

    Interesting. I am with the school of thought that if you are not explicitly using psychology as a tool/technique, then you are less in control of the behavior expected or of your users. Nice video. Also @2:26 it's a different finger we usually see in real life 😀

  • @poWderSmak
    @poWderSmak 2 роки тому

    you're so like, informative and just know, that i would totally rock your 🌎...

  • @AnirudhIsOnline
    @AnirudhIsOnline 3 роки тому +1

    Great and informational 👍

  • @vfxart1994
    @vfxart1994 3 роки тому

    Hi, do you think tools like Webflow ,wix , sqspace etc will beat WordPress one day which has the highest percentage on the internet and had a greater market share? do you think they will ever move to site made with webflow wix, Do you think business will be able to foot the bill for the move websites like CNN etc?

  • @inkiadhaider3929
    @inkiadhaider3929 3 роки тому

    I want enrol to your webflow course. I already know Css, Html, lilbit of php means I know how web work and it's structure. In my local area every one is using WordPress. I know everything about WP and built 6-7 websites with WP but still it's not what I want. after mastering webflow what type job I can expect and how to find webflow job? everyone is not familiar with webflow so is it hard to get webflow jobs?

  • @illeone5433
    @illeone5433 3 роки тому

    What do you think of gamify logic for websites?

  • @jerome6191
    @jerome6191 Рік тому

    Forgive me if this sounds a bit ignorant, but what are the requirements to be a web designer? Is coding a necessity?

  • @victoriliadis8150
    @victoriliadis8150 3 роки тому +4

    Hey there , i am student looking to get into web design free lancing and i was wondering what is the best way to present my work? Pictures ? Videos , and if so what software are you using to record the website navigation and how do you put a eye pleasing background ? Thanks for your time and all of your valuable advice , Cheers!

    • @user-yc6pm5hq6g
      @user-yc6pm5hq6g 3 роки тому

      +how much time do you usually spend for creating presentation of your work (ppt, video, mockups etc)?

    • @victoriliadis8150
      @victoriliadis8150 3 роки тому

      Like i said i am totally new till now my work has been focused on university projects and some local insignificant ones , so i am totally inexperienced in presenting my mockups and prototypes

    • @supreetkumar7604
      @supreetkumar7604 3 роки тому +1

      @@victoriliadis8150 If you have money ran teaches a course. Take that.

  • @kibrisgazetesi6586
    @kibrisgazetesi6586 2 роки тому

    What happened to episodes 20 and 21?

  • @JL-ix5yz
    @JL-ix5yz 3 роки тому

    Ok so it is because of my mirror neurons that each time I see someone scratching his nose, I feel the urge to do the same

  • @razor1836
    @razor1836 2 роки тому

    is this live on 10/01/2021? I see comments from 11 months ago lmao.

  • @rodasasefa1575
    @rodasasefa1575 2 роки тому +1

    rams am rodas my cuntry ethopia avelabel

  • @karunsureshkumar4612
    @karunsureshkumar4612 3 роки тому

    hey man. i love being a ux/ui designer. but is it necessary for me to learn how to code for me to get amazing?

  • @weshuiz1325
    @weshuiz1325 3 роки тому +1

    0:36 well... time to get my tin foil hat again

  • @onepunchvegan866
    @onepunchvegan866 3 роки тому +4

    Red Call to Action Buttons convert 25% more. :D

    • @ilamalihilustan22
      @ilamalihilustan22 3 роки тому

      Where did you read that?

    • @onepunchvegan866
      @onepunchvegan866 3 роки тому

      @@ilamalihilustan22 Sorry was not 25 it was 21%.
      blog.hubspot.com/blog/tabid/6307/bid/20566/the-button-color-a-b-test-red-beats-green.aspx

    • @ilamalihilustan22
      @ilamalihilustan22 3 роки тому

      @@onepunchvegan866 Thank you for the correction!

    • @ilamalihilustan22
      @ilamalihilustan22 3 роки тому +3

      @@onepunchvegan866 From your shared article:
      It could be that Performable’s audience happened to like red (or dislike green) or that red happened to contrast nicely with the green in Performable's color scheme. There are many possible reasons that could explain why this particular test resulted in the way it did.
      Therefore, do not go out and blindly switch your green buttons to red without testing first. You should test colors on your page and with your audience to see what happens. You might find something interesting in your data that we don’t have in ours.

  • @seemesarkar2260
    @seemesarkar2260 3 роки тому

    ✅̑̇̈

  • @k.elshahawy5690
    @k.elshahawy5690 3 роки тому

    والله انتا خصارة في اسرائيل

  • @raymassbusybrainz4298
    @raymassbusybrainz4298 3 роки тому

    Hi everyone. Who knows the solution for this problem? changeset_post_save_failure

  • @particlesplaying
    @particlesplaying 2 роки тому

    100% a like!