Project Risk Analysis Battery Supply Arrow Project 2024

Project Arrow aims to produce an entirely Canadian-made electric vehicle (EV), leveraging national pride and "Made in Canada" branding as core marketing strategies.
Positioned at a retail price of CAD 80,000, Project Arrow targets the mid-range EV market. However, with batteries accounting for up to 52% of production costs (Interact Analysis, 2022).
A projected 150% rise in battery component costs threatens profitability and market competitiveness.