Hi. I have a custom audience of 80,000 people. I create one lookalike audience of 5% of this custom audience. When I checked the segment overlap between them, is 47%. Why are these 80,000 included in the LAL? Thank you
That's up to you! There are some campaign objectives and ad formats that will send users to your website, others to your social profiles, and others that can send them to storefronts on Facebook. These targeting options are universal to all types, so you can use these to send users to any of the available locations. Hope that helps!
Hi. I have a custom audience of 80,000 people. I create one lookalike audience of 5% of this custom audience. When I checked the segment overlap between them, is 47%. Why are these 80,000 included in the LAL? Thank you
I can't find the check box to close Advantage detailed targeting. Have any idea?
will watch asap, but first a question. Do the ads point back to the store/website? Or to a point in FB?
That's up to you! There are some campaign objectives and ad formats that will send users to your website, others to your social profiles, and others that can send them to storefronts on Facebook. These targeting options are universal to all types, so you can use these to send users to any of the available locations. Hope that helps!