idk man, I checked out that website and it looks faker than a crypto investment platform, you should better get sponsored by Raid: Shadow Legends like the rest of youtubers do, also in a non related note, buy an actual green screen instead of a virtual background, the blocking efect around your body was very distracting to me.
what apple is doing here is they're pricing the initial apple vision pro at $3500 so that next time they'd launch another apple vision pro they can then justify it priced at $1500 they're basically creation an illusion of it being a lot cheaper than the other counterpart
I disagree, most people don’t even afford their phones. They get it on special plans through their phone provider. Many Americans live on the ‘payment plan’ cycle of some sort because they can’t afford it.
While a percentage of the worlds population may be experiencing some form of a financial down turn or recession , there are always the other percentage of the populas on the other side that are cashed up and can afford the latest toys regardless , i will not be surprised if these things sell out very quickly on the day of release and apple has to make more . Time will tell though .
@@Spiritdoh ... Writing email vs Snail mail is a very very huge change ... 10K worth of change for a company for just that single use ... Imagine communicating back and forth instantly when your competition has to wait a whole week for one loop of communication! Compare that to a person who has a Smartphone and then buys a 3,500/= headset that is basically just an alternative screen to do exactly the same things she was already doing ... No new utility added, just comfort and maybe a new user interface.
Yes, the 2023 Vision Pro is not what Apple will really sell, in the sense of associating with the Apple brand, and actually make money on. They’re releasing this version to get developers engaged, to gradually define what it will really become.
Yeah they need developers to build the infrastructure of it first. Early on, it won’t be ground breaking but eventually they’ll get costs down and have something people will “need”
@@napafilm7221, I expect a small number of early adopters will buy the current Vision Pro. However, it’s an investment like any other: It carries a certain amount of risk. The AppleWatch, and to some degree even the iPhone, took a while to become popular. Therefore, as with any new platform, there’s a risk that it will not pay off, but if it eventually does become popular, you can become a/the leader in that application space.
Not the idea… the idea existed already in Star Trek :) but the will to build a tablet, and in the process , the hardware parts needed to do a phone came first , smaller and cheaper at this time
It was called 'Dynabook' and was a concept by Alan Kay, the guy who invented the term 'object-oriented', worked on early GUIs and was later a research fellow at... Apple.
steve jobs didnt invent shtt, in any way or sense of the word. smartphones existed way before the aple iphone, even if you dont consider pda-s and blackberry smartphones. microsoft made one targeting teenagers, didnt get popular, nokia pushed out some smartphones, didnt get popular. and you forget, the first 2 iphones were not popular whatsoever either, the first one was sold 1.4million worldwide. thats basically nothing for a company like apple. smartphones became popular once facebook introduced gps based posts and facial recognition on the photos you upload, so ppl started posting where they are cause its cool to brag.
How augmented reality is a topic that keeps on popping up on this channel, while being completely under the radar of most tech influencers out there, is fascinating in itself - especially how you've managed to see VPS as a key peace of a truly evolutionary technology. I'll be sure to keep an eye on this channel to let me know when all the pieces are in place to start developing my own AR product!
Your last sentence, right there... THAT is why AR is going to be so stellar. All of us not only have ideas for AR apps, but a LOT of them will be revolutionary. I can't wait.
@SuperNostalgia.Hail Satan Why waste your life devoid of sin when there are plenty of earthly pleasures that were put there for you. Smoke weed, have sex, live your life An it harm none, do what ye will
Can't really call themselves tech influencers (what an obnoxious hilarious infantile term but anyway) if AR is "under their radar" can they. Just makes them tech heads/fanboys with a YT channel.
@@deathybrs I dont wanna be a buzzkiller bro, but more then 10 years ago when I was in uni, we were, as marketing specialists, learning about AR, because it was hyped to be a real useable and cool thing. We were encouraged to learn everything about it, since that will be the future, ppl using their phones to look at qr codes with their phones. Turns out, in reality, it was, and its still true, actually quite lame, and the extra steps, that eg at a restaurant you have a qr code on the table or menu, you need to open your app, that loads in 5-10sec, then you need to correctly aim to the code, then after sometimes 20 seconds of download you get an animation on your screen. AR didnt even work for maps usage, google maps was supposed to implement it, didnt really, its just unuseable, uncomfortable gimmick. Thinking that ppl will put an alu plus glass on their head that weighs a lot, takes time to put on, makes you feel dmb and not cool whatsoever, gives you headaches within at most an hour, makes you cry like 3d movie glasses, and is not useable for anything practical whatsoever, is kinda unintelligent.
In comparison to it's actual competition, the Varjo XR-3, it is also a couple thousand USD cheaper. And doesn't require a expensive PC. At my last work we had several XR3, which are 6500 USD a piece, + i think it's 1600 or 1800 USD for a software license a year. And each powered by a PC with 8 core high end CPU, 64 GB of Ram, and a 3090Ti.
You're right about this. The Vision Pro isn't so much a product, as it is public development and r&d. Affluent tech enthusiasts will have fun, Apple will adapt from the feedback, plus by the time it's ready people will have already used photogrammetry, drones, lidar, etc to map out the real world and put all kinds of interesting things in physical space.
It’s other way around. Google glass was designed to fail (was never even planed to be mass produced). Apple Vision is made to succeed. It has a whole ecosystem and industry behind it.
the feedback will be - ppl dont want to walk around in public places with a huge dmb tech on their head for hours that obviously will sink its batteries the most unconvinient times. the whole thing is unconvinient, looks dmb, and gives nothing practical
The Vision Pro is a workignprototype that is being sold to 1. Cover costs of the rolling project. 2. Test out the product in real world applications to see how real people use it. 3. Advertise the product to the masses, im sure the product will be one of those "I saw John the other day, he had one of those Vision Pros"
Even if it doesn't amount to much, I still haven't seen a single VR news video since that hasn't mentioned it, so the vision pro already is having a good impact being a kick forward in our expectations and what we want from our VR headset software.
This is good because its VR and AR plus you have the eyes I see these as the new headphones like an isolation device on the public transport plus headphones
Great analysis. I think you've nailed it. Saying this is like the Lisa launch, but deliberate, is brilliant (I know many of the Lisa developers). Now the launch makes more sense...it's a vision statement in the form of a product. There's one more thing you didn't cover in your video, which is that debuting it at WWDC means a big part of their strategy was to get developers excited, which they clearly accomplished. It takes years to develop a software ecosystem, and they probably can't afford to wait any longer. You also filled in the last piece of the puzzle by stating the obvious (but rarely mentioned): people don't want to wear an ugly piece of hardware on their face....and that means Apple's real goal is to build a stylish AR device. The Vision Pro is therefore their developer kit and a PR device.
Best take by far. I find it kind of unusual that most takes are "this is awkward and too expensive" when it's obviously starting a journey to the future. Also surprising is that people expect Apple to be able to develop true unintrusive AR without doing so publicly and with feedback. They're not magicians, and they tech required is incredibly advanced! I guess it's a bit different to their normal playbook, but AR is legitimately that hard.
Most rational and intelligent response I seen and I am elbow deep in VR gaming and everything related to this tech . Nice to hear a fellow rational and informed person 😎
Well I will expect them to be magicians when they bought every AR company in the world and then create a ridiculously priced product. If its brand and quality that I'm paying for, you bet your arse I want it to pull a elephant out of a hat much less actually produce cards from thin air.
@@ashishhembrom3905 "Ridiculously expensive"! Tell me you're a kid without telling me... and not outrageous in the least especially for a dev kit which is ostensibly what it is. You're not buying it anyway but still want to be outraged and deal in hyperbole? Sure.
@@halfvader8015 oh the Dev kit?? You mean like the ones which has been available for linux and windows in various forms for decades?? Both officially and unofficially and pirated??? Heck, wines and bottles were custom made for linux which eventually made its way into mac os. And it was made by independant developers who did it for leisure on youtube. Sure, tell me you're a kid without telling me you're a kid, kid. You're buying it anyway and not getting even a quarter of that deal would be the biggest idiocy in the history of idiots. But then again it has always been that way with the apple cult.
I've been telling this from the beginning. The success of the product is irrelevant. It's setting the foundations. And going forward, this product's design principles will impact every future product in this category. Apple or not.
So far most who have tried vision pro have said they are very impressed with the quality of the product, and most also said it's worth the $3,500, it's a premium PRO product that has things no other headset has, Apple has over 5,000 patents on this product, they had to create technology that had not been used in any other devices such as micro OLED screens, a curved motherboard, etc.
@@trivotix1873 5000 patent applications, not issued patents. Probably multiple versions of the same patent submitted to many different patent offices, e.g. USPTO, European Patent Office, etc.
if you sacrifice a pawn while Reaching the Board End of road Crowning it a Double Queen on stage? is not a failure. that is called Check Mate in chess.
I think he’s on to something but completely missing the point. I believe it’s a way that Apple is leveraging debt to accomplish two things - raising capital for the development and gain data on the use. It’s like creating shares for raising capital without creating shares. Made sense in my head :) 3:38
I'd like some thoughts on how this compares to the Microsoft Halo Lens. I feel like he completely ignored the fact there's been an existing player on this space. What's Apple trying to do better/different than Microsoft
This vision of the future of augmented reality is a dystopian nightmare in my opinion. I hope it never comes to pass. Why can't we just be humans and interact with each other? Interesting (yet terrifying) video; thank you for making it.
This is exactly what I have been thinking. But the gap between Vision Pro and true augmented reality is huge. The big thing i learned is true augmented reality is still at least a decade away, maybe more.
The problem is different: Kinect, Google Glass and Vision Pro - all wholly ignore PROFESSIONAL MARKETS. First responders, military, education, design.... you name it.
And business: design, architecture, contracting, medicine, finance(?), logistics; that's how adoption used to occur, now it's all consumer, often not needed.
People are idiots and need an external battery pack. You're seeing influencers be idiots and marketing tools in a symbiotic relationship for clicks. @@Hermeneus778
imagine calling something "spatial computing" and then the interfaces are 2d screens floating in space. makes sense considering you get a mac and you cannot run blender properly
My dude, I've been loving your content lately, but as a sound/rec engineer you really need a pop filter on that microphone! They're very inexpensive and will cut that noise from breathing on the mic and "P" sounds. Also, just spacing yourself a little bit from the mic, maybe 10-20cm will help tremendously as well. It might be a little quieter, but you can just turn it up afterwards :) Anyways, keep up the great content!
@@enricotartarotti Yes, you're right. A dynamic mic is best used close, but you need a pop filter if you want to avoid the pop sounds like 0:41 hy"P"e, 0:21 "T"wenty and 11:59 all that breathing rumbling noise. So, my advice would be to move a little bit back, and use a pop filter. Here's some videos on this topic, the first one is just demonstrating the pop filter. ua-cam.com/video/dlkdhnEFBGU/v-deo.html (1:37-3:48) Now he says as close as possible for the pop filter, it should really be a couple cm at least but you can experiment with it. Also, he calls the foam thing on his mic a pop filter, but it doesn't really work the same. Only way is if you're farther away and even then, there's no substituting a real pop filter... The second one is for streamers, but much of the concepts apply to UA-cam videos as you might imagine. ua-cam.com/video/6U8sXU-McL4/v-deo.html The real important stuff is around the 4 minute mark, specifically about putting the mic at a 45 degree angle and again, the pop filter, but there's lots of good stuff in it. All the best man
apple did not invent the GUI, or the mouse, or much of anything. they packaged the research of others and made a pro-sumer and consumer product. revolutionary. they still do this. didn't invent music players, but took credit for them, and refined them. fun fact: Xerox Parc and Digital Equipment Corporation (DEC) pretty much jump started all that. Even Atari of all things - yes, they had very early GUI patents. wild right? the AVP is basically an ipad max, squashed to be a facial strap on for your face holes - facial computing :D. it's not a general purpose computer (laptop), it's a locked down experience currently. no WebXR. no killer apps. nada.
Hey, I enjoyed the video but friendly feedback, you need either a sock or pop filter or mic that has one built in as various bits of the narration have plosives or exhaled breath across the mic.
I feel like the true "killer app" would not be 12 private windows floating in space, but contiguous sharing of "enriched environments". I used to work in a lab on sample analysis, and sometimes I would need to stop my work, decontaminate, take a photo, email the DSLR photo to a coworker in another lab from an office workstation (pre-smartphone days), decontaminate again, continue work while waiting for response, etc. Now if someone could appear from the fog, walk into your lab, talk with you not as a "persona" avatar but as a full person, point at things in your environment, slap some digital sticky notes on your lab desk without contaminating your samples (because they're not really there), literally "hand" you a browser with documentation, look (with permission) at your opened apps... That would be the revolution.
Magic does not exist so baby steps are going to be the default. Having the hardware and also proof of concept product is how innovation happens. Persona or not its going to take time to develop the technology but it is coming as apple has shown with this product.
You did a whole 12+ min video to say what we all know? That they start with a proof of concept that has as many bells and whistles as possible so they can learn and improve from there until they make the "iphone" out of the "desktop pc". This is how tech works. I watched 10 min until you finally revealed that you have nothing to reveal.. thx
It is the sharpest double edged sword in human history , it important to control its progress and use but I believe it can help make the world smarter , among many many other uses that imo might just be what saves humanity from itself . No fooling it can be highly dangerous but so can most useful things .
The only thing “true” about your 3 augmented reality arguments is the placement of persistent digital objects out in the world. Obtrusion is a preference, that’s on you. The user interface of something doesn’t mean it’s AR. 1/3 you fail.
I don't know why most reviews talking about the VisionPro are just skiping the MS Hololens and other MR gadgets like Magic leap and Avagant, among others??, even if some of these trials were not that good, they are important steps on the way...
Because all of those aren't really comparable. It's an different kind of tech. They use HUD tech to project a image into your field of vision. While the Vision Pro is actually a VR headset that projects a image of the real world onto it's screens.
nice critic. I-m reading a book called start with why by Simon Sinek and this makes a lot of sense. the vision pro was made to inspire, to set a direction for the future, and that will set apple apart from the competition itself. even if the product fails.
uhhh, actually, xerox was the first to sell a gui pc. not apple... off by about 10 years apple is just expert @ hype, all of there products are with old tech.
@@HotNoob it doesn’t matter if he’s out of loop because it doesn’t matter about really being first, but it matters is about making a great product. The Apple Vision Pro isn’t a great product right now but it has a vision and so did Lisa. And then after Lisa, of course we got the Macintosh and then after the Macintosh, we got the iPhone the only difference between the iPhone and this is that the iPhone as far as I know anyway was genuinely first to be the first smart phone with touch, but with the AR stuff not really. But who knows maybe Apple will make a great product. That’ll be the next iPhone, as this guy is saying in the video
Wow, so wrong here. I'm only at the 2:40 mark in your video but, when you said that "at launch the iPhone was $599, more than double the competitors and could do less" where did you get that BS? Just before the iPhone I had got the Motorola Razr V3 which I waited to get until the price came down to $500 It was originally $700) and it's not even a smart phone! And when the first iPhone was introduced, it did WAY more than any of those smart phones that were on the market. You tell me one smart phone back then that had a full web browswer liek the iPhone, that had a built-in music player with album cover artwork like the iPhone, and on and on and on... As for VR/AR headsets, there are several "Pro" headsets that are actually way more expensive than Apple's forthcoming Vision Pro that don't even come close to the capabilities, or more importanly, the User Experience (the the that makes Apple great) of the Vision Pro.
Man oh man the quality of this video blew me away! I really to know what wavy font you use for the titles and text? It looks great! Keep up the good work man I think you really brought something to the table in a way other creators don’t.
No, they built the Apple pro to overcharge for it at $4k and make like $1k profit on each. Then do it again next year with the new model that has the M3. Rinse and repeat.
2:28. That's profoundly untrue. The iPhone made all of the other "smart phones" at the time look like unmitigated garbage. The very best of the smart phones of this period was the Blackberry, and it's major claim to fame was it had a keyboard, so you could check and effectively respond to your email. iPhone could do that. iPhone also had a full fledge web browser, a first for smart phones, and a SERIOUSLY big deal. It also had an integrated iPod, another big deal. Other smart phone's multimedia abilities were utterly lacking. In addition it had visual voice mail, another first, and very useful feature. I could keep going, but the fact was it was "not less" than the competition, it left the competition at the starting line.
Yes I also thought that was a very odd statement, and was waiting for him to justify it. IPhone and later Android devices were astonishing leaps in capabilities over existing devices.
Google glass was a smartwatch prototype not AR glasses. Nobody who actually used them will call them AR. The glassholes phenomenon was due to the fact that they were always filming with it creating a privacy nightmare. Also the APV is not an outside device. It's strictly indoor.
I would like to thank all of you early users who are basically paying to be beta testers for Apple's new product. I will wait a couple of generations before even thinking about getting one.
There are only TWO killer Apps for AVP: 1. the VIRTUAL COMPANION - e.g. a virtual pretty AI girl living with you in your artificially decorated virtual apartment. Porn sells. 2. the eradication of tourism by having an army of people visiting and capturing the most beautiful places on this planet on behalf of the AVP user? Like chaturbate for Tourists. 3. VR Games (here: AVP fails)
You have confirmed for me how people imagine "true AR" will manifest. One of the reasons the vision pro uses video pass through is to present both the environment and augmentations to the user on a single depth plane. We can only focus on one depth plane at a time. See through AR glasses may never be realised the way you imagine due to this human limitation.
100% agree,Apple has a track record for implementing and improving technology … it actually makes sense to start with something like this perfect the platform, and then truncate down to something like a pair of eyeglasses. This is probably why Apple’s ecosystem works so well because they start with one product figure out what works and what doesn’t and then past it to the next product in a smaller form factor or sometimes bigger… case in point the AirPod line up (OG-air pods max) or how we went from iPod shuffle’s to iPhones . This is only the beginning
@@newagain9964 thats the point. They never pioneer. They will use 120hz but only years after samsung does it. Eventually they copy that too. So yes they copy. And ps they did follow with 120 on pro models already
There are two kinds of people in the world, those that want to multi-task, and those who want to focus on one task without distractions. Hisense phones have a single focus mode so their kids won't be taken away from what matters. The Chinese Comunist Party won't let them ship them out of the country because they want their next generation to rule the world with the brightest generation. Perhaps Mr. Cook should release a Sucess iPhone - phone calls but no distracting internet? Now that would be revolutionary!
Not everyone HAS to afford everything apple makes... especially if they don't really need it. This seems like it's really going to be adopted by mostly specialised fields/professionals. You already need several eye and head scan appointments before you can receive one and it will only be launching in the US for the first year. Small amount of units produced + custom made per person + 1st gen product that will probably need a lot of software updates/bugfixes. If they made it cheaper it would have been doomed to fail or abandoned after a year. Marketing team probably just included those birthday videos because a lot of rich people who have no clue what to do with this tech or use it to it's full potential will end up buying it as a status symbol. More money for future RnD.
@@newagain9964 Nah, apple barely drives anything when it comes to mobiles. They copy others' ideas and refine it to the point where they have the best user experience. Also people don't need iphones and older generation iphones are very affordable. Don't know why people cry about newer iphones being expensive when apple supports their old phones for years.
Everyone thinks it's expensive because they think it's a headset or an accessory. But it's not! It's an entire computer AND an integrated headset. You could easily spend $3.5K on a mid-spec MacBook Pro. This thing has an MBP-level computer built into it. You're getting an entire laptop in there as well as all the optics and displays and sensors. For all that, $3.5K isn't a bad price.
"The first commercial machine to use a graphical user interface instead of a command line" Xerox Altos/Stars: are we jokes to you? Doug Engelbart's NLS (oNLine System) also had commercial customers in the 1970s. Sorry, the Apple Lisa was *not* the first by any stretch of the imagination, not in research (Ivan Sutherland's Sketchpad from 1963 would be closer to that) and not in the market. Mass-market, maybe? But the mass-market is not the only thing which is commercialized.
100% you hit on all the key points. In time the glasses technology will be at a stage where they will function just as the Vision Pro in a streamlined profile. More importantly, Apple has created the canvas for developers to start creating content for. No developer would create AR/MR content if the hardware didn't exist. This is truly a product for the future and Apple is setting the next stage for development of this content that will change the way we interact with the world and each other. The great thing about technology is that with enough time, anything becomes possible. As crazy as it seems now, if you told me that one day you would have AR embedded in contact lenses, I'd believe it!
In my Opinion Apple wasn’t replacing a computer with the iPhone by any means, they were revolutionizing phones. And it took at least 4-5 years until Smartphones really became a thing. Now they want to revolutionize computers indoors. By combining terms like home office, TVs, a real „Metaverse“ inclusion in your own four walls and maybe even gaming (as that’s not really an Apple thing). It has and wants to be just operating in VR(As you said you will see your living room on a screen and not in reality, even if they don’t use the term). AR Glasses will come but target something completely different, as you say the outdoors and in this case smartphones. The step inbetween is the Apple Watch. But that’s just my point of view ✌
I mean thats just to catch peoples attention but to be fair considering how expensive the macs are and how many people are willing to by those expensive macs and accessories for those macs i think alof of people can afford the vision pro easily. But the price isnt the only factor even those who can buy wont buy unless they see how useful it is. I believe once full reviews start coming out and everyone starts to see what it can really do the sales will go up quite a bit higher
A product like Vision Pro needs real world testing. If it's created in a bubble it will have so many issues like the ones being reported. It had to be released to test and build out what's needed. This product cannot be iterated on in a bubble. Real world data is key for immersion.
Brilliant analysis! Reverse price cut in conjunction with a form of price cutting because total revenue is not dependent, so INVESTMENT is mostly in idea, information, and product reputation. If you are going to look goofy, might as well be the most functional of the products available.
Enrico, Apple should have added you to the list of people to review the Vision, your review would have been amazing!. I had a gut feeling about this product being a bridge for a future-more affordable product... but your take on this is absolutely mind-blowing and makes total sense! Great video and looking forward to more of your content.
I disagree that AR is the "end game." It may be a branch off of the tree. But I actually think computing in 3 Dimensions IS the point of the AVP. I have no interest in walking down the street and having things pop up to me. And I'm not going to wear glasses full time to just do that. But, I will sit in my home, in my office, and get inside the computer while I'm doing productivity tasks.
First impression of this tech is highly important . They took all the issues of VR that take adaptation and compromise and made a headset that is meant to just impress the pants off of people with deep pockets . Apple and Meta cannot even compete because would be moronic so they both are working toward same goal of mass adoption of the tech . The apps being made as I type this will be AR apps thrown into a virtual environment . Imagine getting to play the mobile phone game you been playing for 8 years blown up in virtual environment and just using eye tracking and hand tracking to control it . Prolly let you bring progress up from those apps in some cases . This is about selling VR to the world as a viable platform . Apple for the well off , and meta for everyone else ( meta about to up their AR game a lot with Quest 3 btw ) . We are at the precipice of a tech revolution in many ways in VR , AR , AI , and many other things gonna change a lot of things . Hard to see atm I get it , promise you though I saw the worth of VR over 30 years ago and this approach is a “ not giving the option to fail “ kind of approach . Once they hit whatever user base number they looking for to achieve mass adoption we will see a serious step on the gas .
Companies. Especially those companies that currently spend 6500 USD on Varjo XR-3s + the expensive Subscription + expensive high end Gaming PC's. The car industry is gonna be one of the customers. AR is used there since a while to replace most of the clay models, since it is a hell of a lot cheaper to buy those Varjo headsets and a couple PCs.
If the vision pro is similar to the iPad, as an intermediate device, in your analogy, then what is the ipad going to turn into in your scenario? It is an "intermediate" as you say, so its not finally realized? where is the ipad headed? The analogy is a bit sketchy my friend
I plan on buying one. I can’t wait for glasses but this will be a start. I plan on using it with my various Mac computers to extend the displays in my environment and have a high enough resolution to make it useful. Tried it with oculus just not high enough definition. Also using the M2 and making it a full fledge desktop processor is great.
I don't think you will be able to buy one. The video says Apple aimed to sell a million units, but for the past months there have been many report saying there are many manufacturer problems and there probably will only be 150k units available in 2024. Maybe 2025-2026 individuals can get their hands on one. The new Oculus (Meta Quest now) Quest 3 has a way higher resolution than the Quest 2 btw. It can do most things the Vision Pro can do! Ofc a little less good but at 499$ that's like 8 times cheaper too
Too bad the Lisa actually involved an innovation foreshadowing a total paradigm shift. Whereas the vision pro does no such thing, and instead just piles on as much existing tech as they possibly can, and AR isn't really an original concept.
Best coverage of this product I've seen so far. I think Enrico gets it. The things this device is doing are REALLY difficult, and it's incorporating the world into some of the rendering in real time. Will it require an M4 or M5 chip so that a wristwatch can handle all the computation? And, can I also use it as a virtual world instead of the other options out there -- because this thing has insane resolution?
Apple, from my point of view is just trying to catch up with competition. The Vision pro is just a message to shareholders that they want to join that business. To keep them calm. That's it. The difference between their first pc Lisa and the Vision Pro is that Lisa was really a pioneer ahead of its time. The Vision pro, despite all the social hype and the "magic" tracking, is just far behind the competition when you look at the real customers use-cases.
you don't like being incessantly disrupted, being sent videos by text so you HAVE to watch on a 5" screen, getting zapped all day by Bluetooth and cell signal, being tracked by all those 'cool' apps you get, the ability to play games on the toilet. I'm glad I'm not the only one to not understand the herd. I do less and less with my smartphone after stopping trying to do more and more - back to my 27" monitor is just better, and focused. Not many things IMPROVE - so much goes backward but no one calls it out - product quality, product prices, product longevity, food taste, service, customer satisfaction; everything is regressive.
Fully agree… quite often I miss my tiny, super light weight, and absolutely indestructible StarTac… it was so stupid light and you could swap batteries in 5sec.
I completely agree. The part of me that used to be super into consumer tech can see the appeal, but I'm trying to go back to a flip phone and minimize computer usage. I was rocking DOS back in the day and I've been a tech addict my entire life, I'm intentionally moving away from all of it the best I can. Won't see me in one of these and I sure hope they don't become common out in the world.
We don't _need_ any of this shit my friend, they're all just toys at the end of the day. Sure they make our lives easier in some ways, but also complicate it in others.
Yup like I expected after reading the title this is somewhat like a counterintuitive theory with beats of truthful meanings. Can you make the same video but in opposite direction?
There’s a reason why literally every tech reviewer who actually tried Apple Vision said it was amazing and they felt emotional after using it, because it is THAT GOOD. So many ignorant people who don’t see the technological implications of this new headset. This definitely is an “iPhone” revolutionary moment in tech history. This gives your world a layered canvas where you can experience new things, learn in greater ways, collaborate. If you can’t see the potential in this, expand your mindset a little
Agree 100% on everything you said, this new product will continue to improve, and there will be a tipping point, where it goes from a developer tool or a curiosity to a necessity, and this is where it will turn into another iPhone moment… I think that this is more like 10 years away, but who knows!
I am a straight white male, Tim Cook and Apple made it VERY clear, and said so in no uncertain terms, that I am not their target market and they don't want me to own Apple products. So my corporation replaced all outgoing Apple products with other brands and we saved an insane fortune.
The first generation of any innovative tech is usually expotentially more expensive than the leading generations. Look at The Tesla Roadster, First Laptop, First LCD TV, First Fridge, etc. It's an intentional "loss runner"
I wouldn't get caught with full AR. Having a portable "PC" which can map many screens with print large enough to read has much more value to me that my current MacBook Pro and two 34" LCD screens. I often work from information compared across many screens ... even 2, in my current configuration, is not enough. Comparing the cost of a fully configured MacBook Pro MAX and two supplementary displays brings the $3500 cost within reason. Bring on the Vision PRO !!!
In the early 1990s, as field of Virtual reality was beginning to be commercialized beyond academic and military labs, a startup called Worldesign in Seattle used the term Spatial Computing to describe the interaction between individual people and 3D spaces, operating more at the human end of the scale than previous GIS examples may have contemplated. The company built a CAVE-like environment it called the Virtual Environment Theater, whose 3D experience was of a virtual flyover of the Giza Plateau, circa 3000 BC. Robert Jacobson, CEO of Worldesign, attributes the origins of the term to experiments at the Human Interface Technology Lab, at the University of Washington, under the direction of Thomas A. Furness III. Jacobson was a co-founder of that lab before spinning off this early VR startup.
Microsoft Hololens did everything this does back in 2019 and was true augmented reality. The price was the same. You could use the pinch gesture, move floating windows around, resize them, etc. I used to work on my laptop with it and have floating windows with additional info like email, and browsers around.
Wait, wait, wait… did you say that the iPhone cost MORE and yet did LESS than its competitors when it was released? And you let that statement just sit there in its complete lameness? It took me 2 and a half minutes to recognize that this video is just smoke and mirrors. If you think the iPhone did LESS than its competition when it was launched… you know, that device with a desktop quality web browser that had to implement everything through multitouch and didn’t require a stylus and instantly got hacked so people could run full web servers on it? The phone that caused Google to change the Blackberry clone vision it had for Android into something closer to what we have today? Come on. You are counting on the ignorance of your viewers.
GREAT video and fantastic analysis. It is a beautiful thing to see the two paired up, with editing that is fire and insights that are so spot on. Thanks for making this. Subscribed!
I hope that Apple and others take you into account in the future, because your approaches and perspectives are clearly an enrichment and valuable facet in the kaleidoscope of possible constructive perspectives. Thank you for this one.
I feel like the success of vision pro will highly depend on the developers when compared to iphone Iphone created so many new markets therefore pushing more devs to build apps, causing more people to use it , creating a loop But in ar it is much harder to develop apps and I feel like apple becoming more greedier is pushing people away in case of supported platforms and revenue share For me Unreal is the most fun software to build xr,ar apps but it wasn’t supported kinda guessing it is related to the Epic lawsuit
People will use this because it will be addictive. It benefits those who use it and hurts people who don’t. This is how all revolutionary products work. Cigarettes, phones, AI, etc. Early adopters are saying it’s bad but onlookers only hear how revolutionary it is. This is known as the boomerang effect. In most cases the effect is a negative consequence. But people in the tech industry know if you tell people not to do something they will do it. So in this case they are using the boomerang effect to their advantage. Reverse psychology.
This is just a product to prove they own a ton of IP so other organizations have to do something different. Corner all the critical patents and no one else will be able to make something as good. It's been their MO forever. This is why they never play 'catch-up' with technology. They just don't own enough patents.
I wouldn't pay $500 for this. People don't want an all encompassing AR experience. There's not a market for it other than hobbiests. Computers were different. They actually made people's jobs easier. Smartphones make people's lives easier. This "vision" is merely a nicer illusion of those things.
Fun fact: Many years ago, my dad's friend submitted a new headset idea to apple. Today, he is driving a tesla all options included and made millions for being the start of the development of the Apple Vision Pro
All great points. But I think one thing this headset will out illuminate is what design/interface ideas that we’ve long assumed will work in AR actually function well. In the Verge’s review he already mentioned that the hand tracking, while magical at first, gets tired quickly and can even be frustrating. This headset will help determine if that kind of interface is usable long term or if we’ll have to start changing our existing behavior (or meet in the middle somewhere).
Purchase shares in great masterpieces from artists like Pablo Picasso, Banksy, Andy Warhol, and more: www.masterworks.art/enricotartarotti
idk man, I checked out that website and it looks faker than a crypto investment platform, you should better get sponsored by Raid: Shadow Legends like the rest of youtubers do, also in a non related note, buy an actual green screen instead of a virtual background, the blocking efect around your body was very distracting to me.
Just like the hula hoop, eh?
what apple is doing here is they're pricing the initial apple vision pro at $3500
so that next time they'd launch another apple vision pro they can then justify it priced at $1500 they're basically creation an illusion of it being a lot cheaper than the other counterpart
most likeley a scam, this masterworks
this video was completely pointless
I just think that more people can afford a $3,500 gadget today than they could afford a $10,000 computer in the past.
I disagree, most people don’t even afford their phones. They get it on special plans through their phone provider. Many Americans live on the ‘payment plan’ cycle of some sort because they can’t afford it.
True ... But the 10K computer of the past gave more use value than the 3.5K gadget today.
While a percentage of the worlds population may be experiencing some form of a financial down turn or recession , there are always the other percentage of the populas on the other side that are cashed up and can afford the latest toys regardless , i will not be surprised if these things sell out very quickly on the day of release and apple has to make more .
Time will tell though .
@@wayandono? vision pro gives you a lot more value than an old computer that couldn’t do anything besides write emails and pixel drawings
@@Spiritdoh ... Writing email vs Snail mail is a very very huge change ... 10K worth of change for a company for just that single use ... Imagine communicating back and forth instantly when your competition has to wait a whole week for one loop of communication!
Compare that to a person who has a Smartphone and then buys a 3,500/= headset that is basically just an alternative screen to do exactly the same things she was already doing ... No new utility added, just comfort and maybe a new user interface.
Yes, the 2023 Vision Pro is not what Apple will really sell, in the sense of associating with the Apple brand, and actually make money on. They’re releasing this version to get developers engaged, to gradually define what it will really become.
Lol, if that's the case, it's not working. IPhone mass adoption drove innovation. Vision pro is useless.
sheep
Yeah they need developers to build the infrastructure of it first. Early on, it won’t be ground breaking but eventually they’ll get costs down and have something people will “need”
why would developers invest their time if there is no userbase?
@@napafilm7221, I expect a small number of early adopters will buy the current Vision Pro. However, it’s an investment like any other: It carries a certain amount of risk.
The AppleWatch, and to some degree even the iPhone, took a while to become popular. Therefore, as with any new platform, there’s a risk that it will not pay off, but if it eventually does become popular, you can become a/the leader in that application space.
Funny thing, Steve Jobs said in an interview that the idea of a "Ipad-like" product actually came before the idea of a smartphone. Great video!
It was called the Newton and was an actual thing. Just not while Steve was there...
Not the idea… the idea existed already in Star Trek :) but the will to build a tablet, and in the process , the hardware parts needed to do a phone came first , smaller and cheaper at this time
the device was first concieved by Tesla, he claimed you could fit it into your breast pocket.
It was called 'Dynabook' and was a concept by Alan Kay, the guy who invented the term 'object-oriented', worked on early GUIs and was later a research fellow at... Apple.
steve jobs didnt invent shtt, in any way or sense of the word. smartphones existed way before the aple iphone, even if you dont consider pda-s and blackberry smartphones. microsoft made one targeting teenagers, didnt get popular, nokia pushed out some smartphones, didnt get popular. and you forget, the first 2 iphones were not popular whatsoever either, the first one was sold 1.4million worldwide. thats basically nothing for a company like apple. smartphones became popular once facebook introduced gps based posts and facial recognition on the photos you upload, so ppl started posting where they are cause its cool to brag.
I am a firm believer that this is a stepping stone towards the future and not a permanent product
How augmented reality is a topic that keeps on popping up on this channel, while being completely under the radar of most tech influencers out there, is fascinating in itself - especially how you've managed to see VPS as a key peace of a truly evolutionary technology. I'll be sure to keep an eye on this channel to let me know when all the pieces are in place to start developing my own AR product!
Your last sentence, right there... THAT is why AR is going to be so stellar. All of us not only have ideas for AR apps, but a LOT of them will be revolutionary.
I can't wait.
@SuperNostalgia.Hail Satan
Why waste your life devoid of sin when there are plenty of earthly pleasures that were put there for you.
Smoke weed, have sex, live your life
An it harm none, do what ye will
Can't really call themselves tech influencers (what an obnoxious hilarious infantile term but anyway) if AR is "under their radar" can they. Just makes them tech heads/fanboys with a YT channel.
@@deathybrs I dont wanna be a buzzkiller bro, but more then 10 years ago when I was in uni, we were, as marketing specialists, learning about AR, because it was hyped to be a real useable and cool thing. We were encouraged to learn everything about it, since that will be the future, ppl using their phones to look at qr codes with their phones. Turns out, in reality, it was, and its still true, actually quite lame, and the extra steps, that eg at a restaurant you have a qr code on the table or menu, you need to open your app, that loads in 5-10sec, then you need to correctly aim to the code, then after sometimes 20 seconds of download you get an animation on your screen. AR didnt even work for maps usage, google maps was supposed to implement it, didnt really, its just unuseable, uncomfortable gimmick. Thinking that ppl will put an alu plus glass on their head that weighs a lot, takes time to put on, makes you feel dmb and not cool whatsoever, gives you headaches within at most an hour, makes you cry like 3d movie glasses, and is not useable for anything practical whatsoever, is kinda unintelligent.
Maybe because no one actually wants it.
I think people forget that Apple considers this device a computer - and the price is aligned with that intention
Yeah it reminds me of the Lisa more then any other Apple product which isn't a good thing for the Vision Pro as the Lisa failed so hard.
Yes, but as the video itself stated, it's a step forward that is designed to work towards the real, true augmented reality. @@GreenBlueWalkthrough
Apple also considers the iPad a computer. Both are capable, but the OS locks down what you can do with them.
In comparison to it's actual competition, the Varjo XR-3, it is also a couple thousand USD cheaper. And doesn't require a expensive PC.
At my last work we had several XR3, which are 6500 USD a piece, + i think it's 1600 or 1800 USD for a software license a year. And each powered by a PC with 8 core high end CPU, 64 GB of Ram, and a 3090Ti.
@@GreenBlueWalkthroughdiff is, apple has a lot more cash and an industry behind it now.
You're right about this. The Vision Pro isn't so much a product, as it is public development and r&d. Affluent tech enthusiasts will have fun, Apple will adapt from the feedback, plus by the time it's ready people will have already used photogrammetry, drones, lidar, etc to map out the real world and put all kinds of interesting things in physical space.
digital space, you mean
It’s other way around. Google glass was designed to fail (was never even planed to be mass produced). Apple Vision is made to succeed. It has a whole ecosystem and industry behind it.
Apple fans don't want to acknowledge their loyalty is a 1 way street. It's biasing their judgements.
the feedback will be - ppl dont want to walk around in public places with a huge dmb tech on their head for hours that obviously will sink its batteries the most unconvinient times. the whole thing is unconvinient, looks dmb, and gives nothing practical
I haven't heard anyone having fun with them yet.
The Vision Pro is a workignprototype that is being sold to
1. Cover costs of the rolling project.
2. Test out the product in real world applications to see how real people use it.
3. Advertise the product to the masses, im sure the product will be one of those "I saw John the other day, he had one of those Vision Pros"
Even if it doesn't amount to much, I still haven't seen a single VR news video since that hasn't mentioned it, so the vision pro already is having a good impact being a kick forward in our expectations and what we want from our VR headset software.
This is good because its VR and AR plus you have the eyes I see these as the new headphones like an isolation device on the public transport plus headphones
Anyone who's been paying attention to VR already knew what we wanted from it.
This was a great video, it deserves way more views than it has.
Give it time, it has only been on two days :))) 5000 isn’t bad for two days
Same wtf? I thought this was like a huge channel
No it doesn't. He's wrong.
Great analysis. I think you've nailed it. Saying this is like the Lisa launch, but deliberate, is brilliant (I know many of the Lisa developers). Now the launch makes more sense...it's a vision statement in the form of a product. There's one more thing you didn't cover in your video, which is that debuting it at WWDC means a big part of their strategy was to get developers excited, which they clearly accomplished. It takes years to develop a software ecosystem, and they probably can't afford to wait any longer. You also filled in the last piece of the puzzle by stating the obvious (but rarely mentioned): people don't want to wear an ugly piece of hardware on their face....and that means Apple's real goal is to build a stylish AR device. The Vision Pro is therefore their developer kit and a PR device.
Vision Pro will end up a device for the severely disabled.
Best take by far. I find it kind of unusual that most takes are "this is awkward and too expensive" when it's obviously starting a journey to the future. Also surprising is that people expect Apple to be able to develop true unintrusive AR without doing so publicly and with feedback. They're not magicians, and they tech required is incredibly advanced! I guess it's a bit different to their normal playbook, but AR is legitimately that hard.
Most rational and intelligent response I seen and I am elbow deep in VR gaming and everything related to this tech . Nice to hear a fellow rational and informed person 😎
They need real user feedback to develop a truly good version of this, the only way to obtain that is by releasing it to the mass market
Well I will expect them to be magicians when they bought every AR company in the world and then create a ridiculously priced product. If its brand and quality that I'm paying for, you bet your arse I want it to pull a elephant out of a hat much less actually produce cards from thin air.
@@ashishhembrom3905 "Ridiculously expensive"! Tell me you're a kid without telling me... and not outrageous in the least especially for a dev kit which is ostensibly what it is. You're not buying it anyway but still want to be outraged and deal in hyperbole? Sure.
@@halfvader8015 oh the Dev kit?? You mean like the ones which has been available for linux and windows in various forms for decades?? Both officially and unofficially and pirated??? Heck, wines and bottles were custom made for linux which eventually made its way into mac os. And it was made by independant developers who did it for leisure on youtube. Sure, tell me you're a kid without telling me you're a kid, kid. You're buying it anyway and not getting even a quarter of that deal would be the biggest idiocy in the history of idiots. But then again it has always been that way with the apple cult.
I've been telling this from the beginning. The success of the product is irrelevant. It's setting the foundations. And going forward, this product's design principles will impact every future product in this category. Apple or not.
EV1
So far most who have tried vision pro have said they are very impressed with the quality of the product, and most also said it's worth the $3,500, it's a premium PRO product that has things no other headset has, Apple has over 5,000 patents on this product, they had to create technology that had not been used in any other devices such as micro OLED screens, a curved motherboard, etc.
Maybe the 5000 parents are the goal, patent everything before it’s needed
Most? Other than paid advertisers, to whom are you referring?
Show the patents. If there are truly 5k, they are just not for this one type of device. They are already here.
so they took what already exists and put it into the device. good job.
@@trivotix1873 5000 patent applications, not issued patents. Probably multiple versions of the same patent submitted to many different patent offices, e.g. USPTO, European Patent Office, etc.
Apple figured out a way to glue ads to people's eyes.
apple can do no wrong in the eyes of a fanboy, even a fail is a chess move
if you sacrifice a pawn while Reaching the Board End of road Crowning it a Double Queen on stage? is not a failure. that is called Check Mate in chess.
@@joelhubeny7554 🤣
@@Xbot4Life I have a few apple devices.. but I will never defend apple like that guy! 🤣🤣🤣🤣🤣🤣
Stockhome syndrome
I think he’s on to something but completely missing the point. I believe it’s a way that Apple is leveraging debt to accomplish two things - raising capital for the development and gain data on the use. It’s like creating shares for raising capital without creating shares. Made sense in my head :) 3:38
I'd like some thoughts on how this compares to the Microsoft Halo Lens. I feel like he completely ignored the fact there's been an existing player on this space. What's Apple trying to do better/different than Microsoft
Their VR platform (WMR) has been axed, and actively stripped from windows later this year.
This vision of the future of augmented reality is a dystopian nightmare in my opinion. I hope it never comes to pass. Why can't we just be humans and interact with each other? Interesting (yet terrifying) video; thank you for making it.
This is exactly what I have been thinking. But the gap between Vision Pro and true augmented reality is huge. The big thing i learned is true augmented reality is still at least a decade away, maybe more.
Am I the only one watching this that thinks that no, the king doesn't have any clothes?
Good take! Would love your thoughts on Hololens as an existing AR stab vs this
Ya, idk why he completely glossed over hololens
The problem is different: Kinect, Google Glass and Vision Pro - all wholly ignore PROFESSIONAL MARKETS. First responders, military, education, design.... you name it.
And business: design, architecture, contracting, medicine, finance(?), logistics; that's how adoption used to occur, now it's all consumer, often not needed.
People will not use it outdoors. i really think people are gonna be hooked to this it looks like it's really good
I disagree that it looks good
@@personzorzlol spec wise not design.
People are using it outdoors and driving
People are idiots and need an external battery pack. You're seeing influencers be idiots and marketing tools in a symbiotic relationship for clicks. @@Hermeneus778
imagine calling something "spatial computing" and then the interfaces are 2d screens floating in space. makes sense considering you get a mac and you cannot run blender properly
My dude, I've been loving your content lately, but as a sound/rec engineer you really need a pop filter on that microphone! They're very inexpensive and will cut that noise from breathing on the mic and "P" sounds. Also, just spacing yourself a little bit from the mic, maybe 10-20cm will help tremendously as well. It might be a little quieter, but you can just turn it up afterwards :)
Anyways, keep up the great content!
Thanks for the suggestion. Do you have any videos or guides on mic placement? This is a dynamic mic (SM7B type) which I found works best when close
@@enricotartarotti Yes, you're right. A dynamic mic is best used close, but you need a pop filter if you want to avoid the pop sounds like 0:41 hy"P"e, 0:21 "T"wenty and 11:59 all that breathing rumbling noise. So, my advice would be to move a little bit back, and use a pop filter. Here's some videos on this topic, the first one is just demonstrating the pop filter. ua-cam.com/video/dlkdhnEFBGU/v-deo.html (1:37-3:48) Now he says as close as possible for the pop filter, it should really be a couple cm at least but you can experiment with it. Also, he calls the foam thing on his mic a pop filter, but it doesn't really work the same. Only way is if you're farther away and even then, there's no substituting a real pop filter...
The second one is for streamers, but much of the concepts apply to UA-cam videos as you might imagine. ua-cam.com/video/6U8sXU-McL4/v-deo.html The real important stuff is around the 4 minute mark, specifically about putting the mic at a 45 degree angle and again, the pop filter, but there's lots of good stuff in it. All the best man
apple did not invent the GUI, or the mouse, or much of anything. they packaged the research of others and made a pro-sumer and consumer product. revolutionary.
they still do this. didn't invent music players, but took credit for them, and refined them.
fun fact: Xerox Parc and Digital Equipment Corporation (DEC) pretty much jump started all that. Even Atari of all things - yes, they had very early GUI patents. wild right?
the AVP is basically an ipad max, squashed to be a facial strap on for your face holes - facial computing :D. it's not a general purpose computer (laptop), it's a locked down experience currently. no WebXR. no killer apps. nada.
Apple Lisa is not the first commercial machine to use a GUI. Xerox Alto was released ten years before it.
That's where Jobs got the idea
Hey, I enjoyed the video but friendly feedback, you need either a sock or pop filter or mic that has one built in as various bits of the narration have plosives or exhaled breath across the mic.
I feel like the true "killer app" would not be 12 private windows floating in space, but contiguous sharing of "enriched environments".
I used to work in a lab on sample analysis, and sometimes I would need to stop my work, decontaminate, take a photo, email the DSLR photo to a coworker in another lab from an office workstation (pre-smartphone days), decontaminate again, continue work while waiting for response, etc.
Now if someone could appear from the fog, walk into your lab, talk with you not as a "persona" avatar but as a full person, point at things in your environment, slap some digital sticky notes on your lab desk without contaminating your samples (because they're not really there), literally "hand" you a browser with documentation, look (with permission) at your opened apps... That would be the revolution.
Magic does not exist so baby steps are going to be the default. Having the hardware and also proof of concept product is how innovation happens. Persona or not its going to take time to develop the technology but it is coming as apple has shown with this product.
You did a whole 12+ min video to say what we all know? That they start with a proof of concept that has as many bells and whistles as possible so they can learn and improve from there until they make the "iphone" out of the "desktop pc". This is how tech works. I watched 10 min until you finally revealed that you have nothing to reveal.. thx
We enjoyed finding out you already knew this. People do this every day in videos, rehash rehash rehash. Are you surprised?
Such an amazing video! Super excited (yet scared) to see what’s coming next :)
It is the sharpest double edged sword in human history , it important to control its progress and use but I believe it can help make the world smarter , among many many other uses that imo might just be what saves humanity from itself . No fooling it can be highly dangerous but so can most useful things .
The only thing “true” about your 3 augmented reality arguments is the placement of persistent digital objects out in the world. Obtrusion is a preference, that’s on you. The user interface of something doesn’t mean it’s AR. 1/3 you fail.
I don't know why most reviews talking about the VisionPro are just skiping the MS Hololens and other MR gadgets like Magic leap and Avagant, among others??, even if some of these trials were not that good, they are important steps on the way...
Because all of those aren't really comparable. It's an different kind of tech. They use HUD tech to project a image into your field of vision. While the Vision Pro is actually a VR headset that projects a image of the real world onto it's screens.
@@germanmosca Hololens mapped your surroundings allowing you to pin objects to it, how is that different to what Apple is doing?
nice critic. I-m reading a book called start with why by Simon Sinek and this makes a lot of sense. the vision pro was made to inspire, to set a direction for the future, and that will set apple apart from the competition itself. even if the product fails.
uhhh, actually, xerox was the first to sell a gui pc. not apple... off by about 10 years
apple is just expert @ hype, all of there products are with old tech.
also, sap has had ar glasses, since at least 5 years ago. yikes, ur outa da loop.
@@HotNoob it doesn’t matter if he’s out of loop because it doesn’t matter about really being first, but it matters is about making a great product. The Apple Vision Pro isn’t a great product right now but it has a vision and so did Lisa. And then after Lisa, of course we got the Macintosh and then after the Macintosh, we got the iPhone the only difference between the iPhone and this is that the iPhone as far as I know anyway was genuinely first to be the first smart phone with touch, but with the AR stuff not really. But who knows maybe Apple will make a great product. That’ll be the next iPhone, as this guy is saying in the video
Wow, so wrong here. I'm only at the 2:40 mark in your video but, when you said that "at launch the iPhone was $599, more than double the competitors and could do less" where did you get that BS? Just before the iPhone I had got the Motorola Razr V3 which I waited to get until the price came down to $500 It was originally $700) and it's not even a smart phone! And when the first iPhone was introduced, it did WAY more than any of those smart phones that were on the market. You tell me one smart phone back then that had a full web browswer liek the iPhone, that had a built-in music player with album cover artwork like the iPhone, and on and on and on...
As for VR/AR headsets, there are several "Pro" headsets that are actually way more expensive than Apple's forthcoming Vision Pro that don't even come close to the capabilities, or more importanly, the User Experience (the the that makes Apple great) of the Vision Pro.
Man oh man the quality of this video blew me away! I really to know what wavy font you use for the titles and text? It looks great! Keep up the good work man I think you really brought something to the table in a way other creators don’t.
Thank you, I really appreciate it 🫡
No, they built the Apple pro to overcharge for it at $4k and make like $1k profit on each. Then do it again next year with the new model that has the M3. Rinse and repeat.
1983‘s 10000 dollars are worth around 30000 dollars today that’s insane
2:28. That's profoundly untrue. The iPhone made all of the other "smart phones" at the time look like unmitigated garbage. The very best of the smart phones of this period was the Blackberry, and it's major claim to fame was it had a keyboard, so you could check and effectively respond to your email. iPhone could do that. iPhone also had a full fledge web browser, a first for smart phones, and a SERIOUSLY big deal. It also had an integrated iPod, another big deal. Other smart phone's multimedia abilities were utterly lacking. In addition it had visual voice mail, another first, and very useful feature. I could keep going, but the fact was it was "not less" than the competition, it left the competition at the starting line.
Yes I also thought that was a very odd statement, and was waiting for him to justify it. IPhone and later Android devices were astonishing leaps in capabilities over existing devices.
Google glass was a smartwatch prototype not AR glasses. Nobody who actually used them will call them AR. The glassholes phenomenon was due to the fact that they were always filming with it creating a privacy nightmare.
Also the APV is not an outside device. It's strictly indoor.
the APV being an 'indoor' device has not stopped people from, wearing it everywhere and driving with it. behold the AppHoles of the future.
They are already sold out. Apparently people bought them. Personally I’m waiting for the Vision Pro 2
I would like to thank all of you early users who are basically paying to be beta testers for Apple's new product. I will wait a couple of generations before even thinking about getting one.
There are only TWO killer Apps for AVP:
1. the VIRTUAL COMPANION - e.g. a virtual pretty AI girl living with you in your artificially decorated virtual apartment. Porn sells.
2. the eradication of tourism by having an army of people visiting and capturing the most beautiful places on this planet on behalf of the AVP user? Like chaturbate for Tourists.
3. VR Games (here: AVP fails)
You have confirmed for me how people imagine "true AR" will manifest. One of the reasons the vision pro uses video pass through is to present both the environment and augmentations to the user on a single depth plane. We can only focus on one depth plane at a time. See through AR glasses may never be realised the way you imagine due to this human limitation.
100% agree,Apple has a track record for implementing and improving technology … it actually makes sense to start with something like this perfect the platform, and then truncate down to something like a pair of eyeglasses. This is probably why Apple’s ecosystem works so well because they start with one product figure out what works and what doesn’t and then past it to the next product in a smaller form factor or sometimes bigger… case in point the AirPod line up (OG-air pods max) or how we went from iPod shuffle’s to iPhones . This is only the beginning
Or rather copying other tech and calling it Apple .. Microsoft HoloLens 2019, for all you people with limited memory.
BS 😂 Apple copies others. Their iphone 15 doesnt even have a 120hz display
@@maxjames00077sooo u can’t call them “copiers” by ur own definition. They don’t even follow the crowd with 120hz
@@newagain9964 thats the point. They never pioneer. They will use 120hz but only years after samsung does it. Eventually they copy that too. So yes they copy. And ps they did follow with 120 on pro models already
There are two kinds of people in the world, those that want to multi-task, and those who want to focus on one task without distractions. Hisense phones have a single focus mode so their kids won't be taken away from what matters. The Chinese Comunist Party won't let them ship them out of the country because they want their next generation to rule the world with the brightest generation. Perhaps Mr. Cook should release a Sucess iPhone - phone calls but no distracting internet? Now that would be revolutionary!
Not everyone HAS to afford everything apple makes... especially if they don't really need it. This seems like it's really going to be adopted by mostly specialised fields/professionals. You already need several eye and head scan appointments before you can receive one and it will only be launching in the US for the first year. Small amount of units produced + custom made per person + 1st gen product that will probably need a lot of software updates/bugfixes. If they made it cheaper it would have been doomed to fail or abandoned after a year. Marketing team probably just included those birthday videos because a lot of rich people who have no clue what to do with this tech or use it to it's full potential will end up buying it as a status symbol. More money for future RnD.
Most ppl on earth still can’t afford iPhone or have one. Yet it drives mobile and non mobile computing.
@@newagain9964 Nah, apple barely drives anything when it comes to mobiles. They copy others' ideas and refine it to the point where they have the best user experience. Also people don't need iphones and older generation iphones are very affordable. Don't know why people cry about newer iphones being expensive when apple supports their old phones for years.
Everyone thinks it's expensive because they think it's a headset or an accessory. But it's not! It's an entire computer AND an integrated headset. You could easily spend $3.5K on a mid-spec MacBook Pro. This thing has an MBP-level computer built into it. You're getting an entire laptop in there as well as all the optics and displays and sensors. For all that, $3.5K isn't a bad price.
$3,500 on a mid-range computer? That's fucking expensive for a high-end computer, let alone mid-range.
"The first commercial machine to use a graphical user interface instead of a command line"
Xerox Altos/Stars: are we jokes to you?
Doug Engelbart's NLS (oNLine System) also had commercial customers in the 1970s.
Sorry, the Apple Lisa was *not* the first by any stretch of the imagination, not in research (Ivan Sutherland's Sketchpad from 1963 would be closer to that) and not in the market.
Mass-market, maybe?
But the mass-market is not the only thing which is commercialized.
Meta quest 2-3 was also released before the vision pro. It seems to me the analogy is on point.
$10,000 in 1983 is equivalent in purchasing power to about $30,691 in 2023. Not even comparable
100% you hit on all the key points. In time the glasses technology will be at a stage where they will function just as the Vision Pro in a streamlined profile.
More importantly, Apple has created the canvas for developers to start creating content for. No developer would create AR/MR content if the hardware didn't exist. This is truly a product for the future and Apple is setting the next stage for development of this content that will change the way we interact with the world and each other.
The great thing about technology is that with enough time, anything becomes possible. As crazy as it seems now, if you told me that one day you would have AR embedded in contact lenses, I'd believe it!
Apple has not created the canvas, the tech already existed and has done for a while, MS hololens, Oculus/Meta products.
2:22 no? other mobile phones weren't remotely comparable with the iphone and in no way could the iphone do less things.
You basically described Microsoft Hololens
In my Opinion Apple wasn’t replacing a computer with the iPhone by any means, they were revolutionizing phones. And it took at least 4-5 years until Smartphones really became a thing.
Now they want to revolutionize computers indoors. By combining terms like home office, TVs, a real „Metaverse“ inclusion in your own four walls and maybe even gaming (as that’s not really an Apple thing). It has and wants to be just operating in VR(As you said you will see your living room on a screen and not in reality, even if they don’t use the term).
AR Glasses will come but target something completely different, as you say the outdoors and in this case smartphones. The step inbetween is the Apple Watch. But that’s just my point of view ✌
Honestly looks like an apple apologia "its not a fail they are just genious™"
it is
I mean thats just to catch peoples attention but to be fair considering how expensive the macs are and how many people are willing to by those expensive macs and accessories for those macs i think alof of people can afford the vision pro easily. But the price isnt the only factor even those who can buy wont buy unless they see how useful it is. I believe once full reviews start coming out and everyone starts to see what it can really do the sales will go up quite a bit higher
A product like Vision Pro needs real world testing. If it's created in a bubble it will have so many issues like the ones being reported.
It had to be released to test and build out what's needed.
This product cannot be iterated on in a bubble. Real world data is key for immersion.
Imagine an advanced future where AR can be placed on eye contacts and then you go on with your day
F*ck masterworks.
*tape a banana on the wall.
Brilliant analysis! Reverse price cut in conjunction with a form of price cutting because total revenue is not dependent, so INVESTMENT is mostly in idea, information, and product reputation. If you are going to look goofy, might as well be the most functional of the products available.
Enrico, Apple should have added you to the list of people to review the Vision, your review would have been amazing!.
I had a gut feeling about this product being a bridge for a future-more affordable product... but your take on this is absolutely mind-blowing and makes total sense! Great video and looking forward to more of your content.
I disagree that AR is the "end game." It may be a branch off of the tree. But I actually think computing in 3 Dimensions IS the point of the AVP. I have no interest in walking down the street and having things pop up to me. And I'm not going to wear glasses full time to just do that. But, I will sit in my home, in my office, and get inside the computer while I'm doing productivity tasks.
Thanks for giving me more insight on the vision pro I REALLY didn't understand what they are trying to accomplish (because who would buy such a thing)
First impression of this tech is highly important . They took all the issues of VR that take adaptation and compromise and made a headset that is meant to just impress the pants off of people with deep pockets .
Apple and Meta cannot even compete because would be moronic so they both are working toward same goal of mass adoption of the tech . The apps being made as I type this will be AR apps thrown into a virtual environment .
Imagine getting to play the mobile phone game you been playing for 8 years blown up in virtual environment and just using eye tracking and hand tracking to control it . Prolly let you bring progress up from those apps in some cases .
This is about selling VR to the world as a viable platform . Apple for the well off , and meta for everyone else ( meta about to up their AR game a lot with Quest 3 btw ) .
We are at the precipice of a tech revolution in many ways in VR , AR , AI , and many other things gonna change a lot of things .
Hard to see atm I get it , promise you though I saw the worth of VR over 30 years ago and this approach is a “ not giving the option to fail “ kind of approach .
Once they hit whatever user base number they looking for to achieve mass adoption we will see a serious step on the gas .
Companies. Especially those companies that currently spend 6500 USD on Varjo XR-3s + the expensive Subscription + expensive high end Gaming PC's.
The car industry is gonna be one of the customers. AR is used there since a while to replace most of the clay models, since it is a hell of a lot cheaper to buy those Varjo headsets and a couple PCs.
If the vision pro is similar to the iPad, as an intermediate device, in your analogy, then what is the ipad going to turn into in your scenario? It is an "intermediate" as you say, so its not finally realized? where is the ipad headed? The analogy is a bit sketchy my friend
I plan on buying one. I can’t wait for glasses but this will be a start. I plan on using it with my various Mac computers to extend the displays in my environment and have a high enough resolution to make it useful. Tried it with oculus just not high enough definition. Also using the M2 and making it a full fledge desktop processor is great.
I don't think you will be able to buy one. The video says Apple aimed to sell a million units, but for the past months there have been many report saying there are many manufacturer problems and there probably will only be 150k units available in 2024. Maybe 2025-2026 individuals can get their hands on one. The new Oculus (Meta Quest now) Quest 3 has a way higher resolution than the Quest 2 btw. It can do most things the Vision Pro can do! Ofc a little less good but at 499$ that's like 8 times cheaper too
Too bad the Lisa actually involved an innovation foreshadowing a total paradigm shift. Whereas the vision pro does no such thing, and instead just piles on as much existing tech as they possibly can, and AR isn't really an original concept.
10:59 haha the reference
As the natural world is systematically destroyed, augmented reality can hide this from its users.
Just came across your channel. Excellent thought-provoking content.
Why did they call the product ”pro” when it is the first one out with nothing to compare it to?
Will it come a ”vision lite” ”vision air” as well?
Because you end up looking like a professional douche wearing it 😂
Best coverage of this product I've seen so far. I think Enrico gets it. The things this device is doing are REALLY difficult, and it's incorporating the world into some of the rendering in real time. Will it require an M4 or M5 chip so that a wristwatch can handle all the computation? And, can I also use it as a virtual world instead of the other options out there -- because this thing has insane resolution?
Apple, from my point of view is just trying to catch up with competition. The Vision pro is just a message to shareholders that they want to join that business. To keep them calm. That's it. The difference between their first pc Lisa and the Vision Pro is that Lisa was really a pioneer ahead of its time. The Vision pro, despite all the social hype and the "magic" tracking, is just far behind the competition when you look at the real customers use-cases.
We dont need AR and never will... we berely need smartphones.
you don't like being incessantly disrupted, being sent videos by text so you HAVE to watch on a 5" screen, getting zapped all day by Bluetooth and cell signal, being tracked by all those 'cool' apps you get, the ability to play games on the toilet. I'm glad I'm not the only one to not understand the herd. I do less and less with my smartphone after stopping trying to do more and more - back to my 27" monitor is just better, and focused. Not many things IMPROVE - so much goes backward but no one calls it out - product quality, product prices, product longevity, food taste, service, customer satisfaction; everything is regressive.
Fully agree… quite often I miss my tiny, super light weight, and absolutely indestructible StarTac… it was so stupid light and you could swap batteries in 5sec.
I completely agree. The part of me that used to be super into consumer tech can see the appeal, but I'm trying to go back to a flip phone and minimize computer usage. I was rocking DOS back in the day and I've been a tech addict my entire life, I'm intentionally moving away from all of it the best I can. Won't see me in one of these and I sure hope they don't become common out in the world.
We don't _need_ any of this shit my friend, they're all just toys at the end of the day. Sure they make our lives easier in some ways, but also complicate it in others.
Yup like I expected after reading the title this is somewhat like a counterintuitive theory with beats of truthful meanings. Can you make the same video but in opposite direction?
Yup it kind of goes that way in the second half of the video. And also yeah a motorcycle headset looking like gear upgrade may seem interesting.
There’s a reason why literally every tech reviewer who actually tried Apple Vision said it was amazing and they felt emotional after using it, because it is THAT GOOD. So many ignorant people who don’t see the technological implications of this new headset. This definitely is an “iPhone” revolutionary moment in tech history. This gives your world a layered canvas where you can experience new things, learn in greater ways, collaborate. If you can’t see the potential in this, expand your mindset a little
This was so much more thoughtful than the vast majority of reviews i've seen so far
Sir... the way you dropped in the sponsor and subscribing was butter smooth. Well played.
Enrico, how come that your footage is so sharp? Is it the camera or have you sharpened it in post production? thanks a lot, I’m astonished :D
I'm this sharp in real life
Agree 100% on everything you said, this new product will continue to improve, and there will be a tipping point, where it goes from a developer tool or a curiosity to a necessity, and this is where it will turn into another iPhone moment… I think that this is more like 10 years away, but who knows!
"this new product will continue to improve"
Yeah, just like the Apple watch... :D
@@IronFreee lol I hear you there… let’s hope this does better than the watch in that regard!
The first personal computer which used a modern graphical user interface was the Xerox Alto, developed in 1973.
I am a straight white male, Tim Cook and Apple made it VERY clear, and said so in no uncertain terms, that I am not their target market and they don't want me to own Apple products. So my corporation replaced all outgoing Apple products with other brands and we saved an insane fortune.
Cool story bro.
Man you have an insanely good camera and great audio. Watching this on my iPhone 11 and it looks amazing in full screen.
The first generation of any innovative tech is usually expotentially more expensive than the leading generations. Look at The Tesla Roadster, First Laptop, First LCD TV, First Fridge, etc. It's an intentional "loss runner"
And tbf. $3,500 is still accessible for a lot of ppl with easy lending standards of modern day banks.
I wouldn't get caught with full AR. Having a portable "PC" which can map many screens with print large enough to read has much more value to me that my current MacBook Pro and two 34" LCD screens. I often work from information compared across many screens ... even 2, in my current configuration, is not enough. Comparing the cost of a fully configured MacBook Pro MAX and two supplementary displays brings the $3500 cost within reason.
Bring on the Vision PRO !!!
Microsoft coined the term "spatial computing " with the first Hololens.
No one cares bro. 😂because they didnt do anything with it.
@@newagain9964 Completely missed the point.
In the early 1990s, as field of Virtual reality was beginning to be commercialized beyond academic and military labs, a startup called Worldesign in Seattle used the term Spatial Computing to describe the interaction between individual people and 3D spaces, operating more at the human end of the scale than previous GIS examples may have contemplated. The company built a CAVE-like environment it called the Virtual Environment Theater, whose 3D experience was of a virtual flyover of the Giza Plateau, circa 3000 BC. Robert Jacobson, CEO of Worldesign, attributes the origins of the term to experiments at the Human Interface Technology Lab, at the University of Washington, under the direction of Thomas A. Furness III. Jacobson was a co-founder of that lab before spinning off this early VR startup.
Microsoft Hololens did everything this does back in 2019 and was true augmented reality. The price was the same. You could use the pinch gesture, move floating windows around, resize them, etc. I used to work on my laptop with it and have floating windows with additional info like email, and browsers around.
Wait, wait, wait… did you say that the iPhone cost MORE and yet did LESS than its competitors when it was released? And you let that statement just sit there in its complete lameness? It took me 2 and a half minutes to recognize that this video is just smoke and mirrors. If you think the iPhone did LESS than its competition when it was launched… you know, that device with a desktop quality web browser that had to implement everything through multitouch and didn’t require a stylus and instantly got hacked so people could run full web servers on it? The phone that caused Google to change the Blackberry clone vision it had for Android into something closer to what we have today? Come on. You are counting on the ignorance of your viewers.
Actually it's not called 'true augmented reeality', it's 'mixed reality'.
GREAT video and fantastic analysis. It is a beautiful thing to see the two paired up, with editing that is fire and insights that are so spot on. Thanks for making this. Subscribed!
I hope that Apple and others take you into account in the future, because your approaches and perspectives are clearly an enrichment and valuable facet in the kaleidoscope of possible constructive perspectives. Thank you for this one.
I feel like the success of vision pro will highly depend on the developers when compared to iphone
Iphone created so many new markets therefore pushing more devs to build apps, causing more people to use it , creating a loop
But in ar it is much harder to develop apps and I feel like apple becoming more greedier is pushing people away in case of supported platforms and revenue share
For me Unreal is the most fun software to build xr,ar apps but it wasn’t supported kinda guessing it is related to the Epic lawsuit
The bait here is the curiosity built into the title. I'm 7 minutes in and there's been no substance, just meandering. I'm clocking out.
People will use this because it will be addictive. It benefits those who use it and hurts people who don’t. This is how all revolutionary products work. Cigarettes, phones, AI, etc. Early adopters are saying it’s bad but onlookers only hear how revolutionary it is. This is known as the boomerang effect.
In most cases the effect is a negative consequence. But people in the tech industry know if you tell people not to do something they will do it. So in this case they are using the boomerang effect to their advantage. Reverse psychology.
No one has it yet so no early adopters but every person who has used it can't stop talking about how good it is so your whole premise falls apart.
This is just a product to prove they own a ton of IP so other organizations have to do something different. Corner all the critical patents and no one else will be able to make something as good. It's been their MO forever. This is why they never play 'catch-up' with technology. They just don't own enough patents.
Bro, you talk too much and say very little
I stumbled upon this video looking for apple visions vids and damn yea how do people watch this 😂
I wouldn't pay $500 for this. People don't want an all encompassing AR experience. There's not a market for it other than hobbiests.
Computers were different. They actually made people's jobs easier. Smartphones make people's lives easier. This "vision" is merely a nicer illusion of those things.
that's quite a bad video, no clear reasons to back your claims
Fun fact: Many years ago, my dad's friend submitted a new headset idea to apple. Today, he is driving a tesla all options included and made millions for being the start of the development of the Apple Vision Pro
All great points. But I think one thing this headset will out illuminate is what design/interface ideas that we’ve long assumed will work in AR actually function well. In the Verge’s review he already mentioned that the hand tracking, while magical at first, gets tired quickly and can even be frustrating. This headset will help determine if that kind of interface is usable long term or if we’ll have to start changing our existing behavior (or meet in the middle somewhere).