Apple Built The Vision Pro To FAIL, And It's GENIUS
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- Опубліковано 24 чер 2023
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The Apple Vision Pro Headset is a stupid product on the surface, but it is a calculated move that can bring Apple to the holy grail of computing: true augmented reality. I predict that when true AR comes along the equivalent of the iBeer app for the first iPhone will be the fake power level counter from dragonball. So sick. Anyways, enjoy the video (you must, since it took way too many hours to edit)
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idk man, I checked out that website and it looks faker than a crypto investment platform, you should better get sponsored by Raid: Shadow Legends like the rest of youtubers do, also in a non related note, buy an actual green screen instead of a virtual background, the blocking efect around your body was very distracting to me.
Just like the hula hoop, eh?
what apple is doing here is they're pricing the initial apple vision pro at $3500
so that next time they'd launch another apple vision pro they can then justify it priced at $1500 they're basically creation an illusion of it being a lot cheaper than the other counterpart
most likeley a scam, this masterworks
this video was completely pointless
I just think that more people can afford a $3,500 gadget today than they could afford a $10,000 computer in the past.
I disagree, most people don’t even afford their phones. They get it on special plans through their phone provider. Many Americans live on the ‘payment plan’ cycle of some sort because they can’t afford it.
True ... But the 10K computer of the past gave more use value than the 3.5K gadget today.
While a percentage of the worlds population may be experiencing some form of a financial down turn or recession , there are always the other percentage of the populas on the other side that are cashed up and can afford the latest toys regardless , i will not be surprised if these things sell out very quickly on the day of release and apple has to make more .
Time will tell though .
@@wayandono? vision pro gives you a lot more value than an old computer that couldn’t do anything besides write emails and pixel drawings
@@Spiritdoh ... Writing email vs Snail mail is a very very huge change ... 10K worth of change for a company for just that single use ... Imagine communicating back and forth instantly when your competition has to wait a whole week for one loop of communication!
Compare that to a person who has a Smartphone and then buys a 3,500/= headset that is basically just an alternative screen to do exactly the same things she was already doing ... No new utility added, just comfort and maybe a new user interface.
Funny thing, Steve Jobs said in an interview that the idea of a "Ipad-like" product actually came before the idea of a smartphone. Great video!
It was called the Newton and was an actual thing. Just not while Steve was there...
Not the idea… the idea existed already in Star Trek :) but the will to build a tablet, and in the process , the hardware parts needed to do a phone came first , smaller and cheaper at this time
the device was first concieved by Tesla, he claimed you could fit it into your breast pocket.
It was called 'Dynabook' and was a concept by Alan Kay, the guy who invented the term 'object-oriented', worked on early GUIs and was later a research fellow at... Apple.
steve jobs didnt invent shtt, in any way or sense of the word. smartphones existed way before the aple iphone, even if you dont consider pda-s and blackberry smartphones. microsoft made one targeting teenagers, didnt get popular, nokia pushed out some smartphones, didnt get popular. and you forget, the first 2 iphones were not popular whatsoever either, the first one was sold 1.4million worldwide. thats basically nothing for a company like apple. smartphones became popular once facebook introduced gps based posts and facial recognition on the photos you upload, so ppl started posting where they are cause its cool to brag.
apple can do no wrong in the eyes of a fanboy, even a fail is a chess move
if you sacrifice a pawn while Reaching the Board End of road Crowning it a Double Queen on stage? is not a failure. that is called Check Mate in chess.
@@joelhubeny7554 🤣
@@Xbot4Life I have a few apple devices.. but I will never defend apple like that guy! 🤣🤣🤣🤣🤣🤣
Yes, the 2023 Vision Pro is not what Apple will really sell, in the sense of associating with the Apple brand, and actually make money on. They’re releasing this version to get developers engaged, to gradually define what it will really become.
Lol, if that's the case, it's not working. IPhone mass adoption drove innovation. Vision pro is useless.
Not just get developers engaged. To get manufacturing and supply chains engaged.. So they can build them cheaper for the masses
sheep
Yeah they need developers to build the infrastructure of it first. Early on, it won’t be ground breaking but eventually they’ll get costs down and have something people will “need”
why would developers invest their time if there is no userbase?
How augmented reality is a topic that keeps on popping up on this channel, while being completely under the radar of most tech influencers out there, is fascinating in itself - especially how you've managed to see VPS as a key peace of a truly evolutionary technology. I'll be sure to keep an eye on this channel to let me know when all the pieces are in place to start developing my own AR product!
Your last sentence, right there... THAT is why AR is going to be so stellar. All of us not only have ideas for AR apps, but a LOT of them will be revolutionary.
I can't wait.
@@SuperNostalgia.Hail Satan
Why waste your life devoid of sin when there are plenty of earthly pleasures that were put there for you.
Smoke weed, have sex, live your life
An it harm none, do what ye will
Can't really call themselves tech influencers (what an obnoxious hilarious infantile term but anyway) if AR is "under their radar" can they. Just makes them tech heads/fanboys with a YT channel.
@@deathybrs I dont wanna be a buzzkiller bro, but more then 10 years ago when I was in uni, we were, as marketing specialists, learning about AR, because it was hyped to be a real useable and cool thing. We were encouraged to learn everything about it, since that will be the future, ppl using their phones to look at qr codes with their phones. Turns out, in reality, it was, and its still true, actually quite lame, and the extra steps, that eg at a restaurant you have a qr code on the table or menu, you need to open your app, that loads in 5-10sec, then you need to correctly aim to the code, then after sometimes 20 seconds of download you get an animation on your screen. AR didnt even work for maps usage, google maps was supposed to implement it, didnt really, its just unuseable, uncomfortable gimmick. Thinking that ppl will put an alu plus glass on their head that weighs a lot, takes time to put on, makes you feel dmb and not cool whatsoever, gives you headaches within at most an hour, makes you cry like 3d movie glasses, and is not useable for anything practical whatsoever, is kinda unintelligent.
Maybe because no one actually wants it.
Many ppl don't want augmented reality even if its a cool feature.
Imagine apple knows everything about your home, then imagine shady employees or hackers getting access.
Which 100% WILL happen. If you have cameras in your bedroom eventually one of those cameras is getting hacked.
Security implications of new tech is a huge deal!
I feel like the true "killer app" would not be 12 private windows floating in space, but contiguous sharing of "enriched environments".
I used to work in a lab on sample analysis, and sometimes I would need to stop my work, decontaminate, take a photo, email the DSLR photo to a coworker in another lab from an office workstation (pre-smartphone days), decontaminate again, continue work while waiting for response, etc.
Now if someone could appear from the fog, walk into your lab, talk with you not as a "persona" avatar but as a full person, point at things in your environment, slap some digital sticky notes on your lab desk without contaminating your samples (because they're not really there), literally "hand" you a browser with documentation, look (with permission) at your opened apps... That would be the revolution.
Even if it doesn't amount to much, I still haven't seen a single VR news video since that hasn't mentioned it, so the vision pro already is having a good impact being a kick forward in our expectations and what we want from our VR headset software.
This is good because its VR and AR plus you have the eyes I see these as the new headphones like an isolation device on the public transport plus headphones
Anyone who's been paying attention to VR already knew what we wanted from it.
You're right about this. The Vision Pro isn't so much a product, as it is public development and r&d. Affluent tech enthusiasts will have fun, Apple will adapt from the feedback, plus by the time it's ready people will have already used photogrammetry, drones, lidar, etc to map out the real world and put all kinds of interesting things in physical space.
digital space, you mean
It’s other way around. Google glass was designed to fail (was never even planed to be mass produced). Apple Vision is made to succeed. It has a whole ecosystem and industry behind it.
Apple fans don't want to acknowledge their loyalty is a 1 way street. It's biasing their judgements.
the feedback will be - ppl dont want to walk around in public places with a huge dmb tech on their head for hours that obviously will sink its batteries the most unconvinient times. the whole thing is unconvinient, looks dmb, and gives nothing practical
The product is not for affluent tech enthusiasts though, it is for poor, unskilled laborers.
I think people forget that Apple considers this device a computer - and the price is aligned with that intention
Yeah it reminds me of the Lisa more then any other Apple product which isn't a good thing for the Vision Pro as the Lisa failed so hard.
Yes, but as the video itself stated, it's a step forward that is designed to work towards the real, true augmented reality. @@GreenBlueWalkthrough
Apple also considers the iPad a computer. Both are capable, but the OS locks down what you can do with them.
In comparison to it's actual competition, the Varjo XR-3, it is also a couple thousand USD cheaper. And doesn't require a expensive PC.
At my last work we had several XR3, which are 6500 USD a piece, + i think it's 1600 or 1800 USD for a software license a year. And each powered by a PC with 8 core high end CPU, 64 GB of Ram, and a 3090Ti.
@@GreenBlueWalkthroughdiff is, apple has a lot more cash and an industry behind it now.
The Vision Pro is a workignprototype that is being sold to
1. Cover costs of the rolling project.
2. Test out the product in real world applications to see how real people use it.
3. Advertise the product to the masses, im sure the product will be one of those "I saw John the other day, he had one of those Vision Pros"
Apple Lisa is not the first commercial machine to use a GUI. Xerox Alto was released ten years before it.
That's where Jobs got the idea
Best take by far. I find it kind of unusual that most takes are "this is awkward and too expensive" when it's obviously starting a journey to the future. Also surprising is that people expect Apple to be able to develop true unintrusive AR without doing so publicly and with feedback. They're not magicians, and they tech required is incredibly advanced! I guess it's a bit different to their normal playbook, but AR is legitimately that hard.
Most rational and intelligent response I seen and I am elbow deep in VR gaming and everything related to this tech . Nice to hear a fellow rational and informed person 😎
They need real user feedback to develop a truly good version of this, the only way to obtain that is by releasing it to the mass market
Well I will expect them to be magicians when they bought every AR company in the world and then create a ridiculously priced product. If its brand and quality that I'm paying for, you bet your arse I want it to pull a elephant out of a hat much less actually produce cards from thin air.
@@ashishhembrom3905 "Ridiculously expensive"! Tell me you're a kid without telling me... and not outrageous in the least especially for a dev kit which is ostensibly what it is. You're not buying it anyway but still want to be outraged and deal in hyperbole? Sure.
@@halfvader8015 oh the Dev kit?? You mean like the ones which has been available for linux and windows in various forms for decades?? Both officially and unofficially and pirated??? Heck, wines and bottles were custom made for linux which eventually made its way into mac os. And it was made by independant developers who did it for leisure on youtube. Sure, tell me you're a kid without telling me you're a kid, kid. You're buying it anyway and not getting even a quarter of that deal would be the biggest idiocy in the history of idiots. But then again it has always been that way with the apple cult.
"The first commercial machine to use a graphical user interface instead of a command line"
Xerox Altos/Stars: are we jokes to you?
Doug Engelbart's NLS (oNLine System) also had commercial customers in the 1970s.
Sorry, the Apple Lisa was *not* the first by any stretch of the imagination, not in research (Ivan Sutherland's Sketchpad from 1963 would be closer to that) and not in the market.
Mass-market, maybe?
But the mass-market is not the only thing which is commercialized.
Meta quest 2-3 was also released before the vision pro. It seems to me the analogy is on point.
"Erm actually it's shit on purpose." 😂
The first personal computer which used a modern graphical user interface was the Xerox Alto, developed in 1973.
1983‘s 10000 dollars are worth around 30000 dollars today that’s insane
Great analysis. I think you've nailed it. Saying this is like the Lisa launch, but deliberate, is brilliant (I know many of the Lisa developers). Now the launch makes more sense...it's a vision statement in the form of a product. There's one more thing you didn't cover in your video, which is that debuting it at WWDC means a big part of their strategy was to get developers excited, which they clearly accomplished. It takes years to develop a software ecosystem, and they probably can't afford to wait any longer. You also filled in the last piece of the puzzle by stating the obvious (but rarely mentioned): people don't want to wear an ugly piece of hardware on their face....and that means Apple's real goal is to build a stylish AR device. The Vision Pro is therefore their developer kit and a PR device.
Vision Pro will end up a device for the severely disabled.
Enrico, how come that your footage is so sharp? Is it the camera or have you sharpened it in post production? thanks a lot, I’m astonished :D
I'm this sharp in real life
This was a great video, it deserves way more views than it has.
Give it time, it has only been on two days :))) 5000 isn’t bad for two days
Same wtf? I thought this was like a huge channel
No it doesn't. He's wrong.
Good take! Would love your thoughts on Hololens as an existing AR stab vs this
Ya, idk why he completely glossed over hololens
Apple figured out a way to glue ads to people's eyes.
It should be called Project Golem. The only benefit I see in this device is to companies that want to get rid of training and expand the pool of people they can hire - making labor cheaper. Strap goggles to a wagey and use them as a makeshift android until Elon gets his robots up and running, then you won't have to feed or entertain the Golems. In the mean time, sell their data to marketing firms and drain them of funds with Games as a Service products.
It's a corpo paradise!
As for end users, the Vision Pro seems to be a laughably worse solution for all conceivable applications.
I believe marketers call this 'priming the market' for a new concept.
Love the Random Access Memories album in the background
This is exactly what I have been thinking. But the gap between Vision Pro and true augmented reality is huge. The big thing i learned is true augmented reality is still at least a decade away, maybe more.
I think this initial headset is about developing it further while building the desire for the product, covering some of the R&D costs (500,000 units x $3500 = $1.75 billion) etc
I think he’s on to something but completely missing the point. I believe it’s a way that Apple is leveraging debt to accomplish two things - raising capital for the development and gain data on the use. It’s like creating shares for raising capital without creating shares. Made sense in my head :) 3:38
I love this take. I've been in the AR/VR space now for about 3 years of pretty heavy usage compared to the normal user.
This tech is absolutely going to succeed within 10-15 years and, just like PCs and other devices before them will take further advances in technology, software, and hardware to really become compelling.
Imagine you had a pair of glasses that could emulate all your basic computing needs that weighed as much as a pair of thick glasses that could span multiple 4k monitors and you wouldn't have to buy a single peripheral. You just open your eyes, do what you need to do, and place it back on your bedside table when done.
That's the vision and it makes abundant sense in the long-term once they can pair this shit down.
To do that? Years of R+D And billions of dollars haha. That's why they made a whole new chip and a whole new OS. This is just gonna build from there.
Keep an eye on Meta too -- they more experience and a far more competitive price point.
The Quest 3 will be very good and literally seven times cheaper.
You can't compare the Quest 3 with this though. Not even the Vision Pro can compare to this... and is dead anyway due to them failing to provide any software for that thing that would do any of the productive stuff they advertised. And you have to consider: the two displays the Vision pro uses on their own are already more expensive then the entire Quest Pro, and to that comes the rest of the hardware.
The actual comparison would be a Varjo XR-3. And compared to that it's rather cheap.
@@germanmosca The Quest 3 isn't a mainline competitor, no. Agreed!
For non-developers who want to experiment with mad decent AR though, I think the Quest 3 will be attractive.
I just mentioned it because I think both headsets are filling dual purposes in a growing industry.
10:59 haha the reference
I've been telling this from the beginning. The success of the product is irrelevant. It's setting the foundations. And going forward, this product's design principles will impact every future product in this category. Apple or not.
EV1
$10,000 in 1983 is equivalent in purchasing power to about $30,691 in 2023. Not even comparable
i believe you’ve nailed it, apple’s intentions and what the future of information tech will look like. the question remaining is “was apple successful in spreading this new gospel?” i think many were intrigued by some of what was shown, but much of it they likely just found ridiculous, from the silly eye display (probably necessary for getting the thought in people’s heads “couldn’t it just be more like wearing glasses”), to the ludicrous cost. did this presentation do more harm to their “vision” than good?
Imo it is a “ perfect first impression device “ for the well off , should work like a charm .
So far most who have tried vision pro have said they are very impressed with the quality of the product, and most also said it's worth the $3,500, it's a premium PRO product that has things no other headset has, Apple has over 5,000 patents on this product, they had to create technology that had not been used in any other devices such as micro OLED screens, a curved motherboard, etc.
Maybe the 5000 parents are the goal, patent everything before it’s needed
Most? Other than paid advertisers, to whom are you referring?
Show the patents. If there are truly 5k, they are just not for this one type of device. They are already here.
so they took what already exists and put it into the device. good job.
@@trivotix1873 5000 patent applications, not issued patents. Probably multiple versions of the same patent submitted to many different patent offices, e.g. USPTO, European Patent Office, etc.
Just came across your channel. Excellent thought-provoking content.
This vision of the future of augmented reality is a dystopian nightmare in my opinion. I hope it never comes to pass. Why can't we just be humans and interact with each other? Interesting (yet terrifying) video; thank you for making it.
Man you have an insanely good camera and great audio. Watching this on my iPhone 11 and it looks amazing in full screen.
My dude, I've been loving your content lately, but as a sound/rec engineer you really need a pop filter on that microphone! They're very inexpensive and will cut that noise from breathing on the mic and "P" sounds. Also, just spacing yourself a little bit from the mic, maybe 10-20cm will help tremendously as well. It might be a little quieter, but you can just turn it up afterwards :)
Anyways, keep up the great content!
Thanks for the suggestion. Do you have any videos or guides on mic placement? This is a dynamic mic (SM7B type) which I found works best when close
@@enricotartarotti Yes, you're right. A dynamic mic is best used close, but you need a pop filter if you want to avoid the pop sounds like 0:41 hy"P"e, 0:21 "T"wenty and 11:59 all that breathing rumbling noise. So, my advice would be to move a little bit back, and use a pop filter. Here's some videos on this topic, the first one is just demonstrating the pop filter. ua-cam.com/video/dlkdhnEFBGU/v-deo.html (1:37-3:48) Now he says as close as possible for the pop filter, it should really be a couple cm at least but you can experiment with it. Also, he calls the foam thing on his mic a pop filter, but it doesn't really work the same. Only way is if you're farther away and even then, there's no substituting a real pop filter...
The second one is for streamers, but much of the concepts apply to UA-cam videos as you might imagine. ua-cam.com/video/6U8sXU-McL4/v-deo.html The real important stuff is around the 4 minute mark, specifically about putting the mic at a 45 degree angle and again, the pop filter, but there's lots of good stuff in it. All the best man
You basically described Microsoft Hololens
Fighter jets have an extremely accurate real position piece of hardware called an INS (inertial navigation system). This was used before GPS. The problem with INS is that while it tracks position as updates of forces applied (inertia) and translates those to movements and rotations, the hardware has inherent calculation and sensing limitations which cause it to drift. In the 70s, when the first aircraft with ground radar showed up, they could mark a position on the ground with the radar and use that, together with the aircraft speed, to measure and correct drift. When GPS came along, they switched to using GPS to correct the INS. Today, the unit is called GPS INS because it uses both.
This system is "sort of" whats used in virtual reality headsets already. If you block out the IR cameras that sense the light houses (or the cameras that track features in your room), the headset continues to update its rotation and movement a little bit, this is a crude INS. Aircraft like the F16, F18, F15 Strike Eagle and A-10 (probably the most advanced old gen aircraft) and the F-35 already have helmets with augmented reality in them that track positions on the real world and are used for navigation and sensor positioning (look out the window at a house, and have the sensor camera point to it with high zoom), exactly like you can do with a radar scan of the ground and position a cursor on a feature.
So in fact, everything needed for this system already exists. The problem is that cheap stuff is not very reliable and drifts too much. You can get a very good gyro+accelarometer+magnometer integrated circuit for very cheap, I know since I have tried making an augmented reality airsoft gun aiming system but the amount of code needed to correct over time (interpolate/integrate) the values was a ton and it was too sensitive to external factors like temperature and bumps. You can fix this with absolute pinpoint accurate calculations provided with external inputs like VR headsets do, but then you need real time image processing (difficult in the real world) or IR lighthouses.
For VR headsets, i'd look at Vario. They are miles ahead of any other VR company but dont have the scale of Apple.
I owned an Oculus 1 and 2 but can't say that I can see most people agree that wearing any heavy and/or tethered device for longer than 2 hours is feasible. I see AR tech that doesn't require people putting or wearing anything equipment on their head or body is the real future.
I don't know why most reviews talking about the VisionPro are just skiping the MS Hololens and other MR gadgets like Magic leap and Avagant, among others??, even if some of these trials were not that good, they are important steps on the way...
Because all of those aren't really comparable. It's an different kind of tech. They use HUD tech to project a image into your field of vision. While the Vision Pro is actually a VR headset that projects a image of the real world onto it's screens.
@@germanmosca Hololens mapped your surroundings allowing you to pin objects to it, how is that different to what Apple is doing?
People will not use it outdoors. i really think people are gonna be hooked to this it looks like it's really good
I disagree that it looks good
@@personzorzlol spec wise not design.
People are using it outdoors and driving
People are idiots and need an external battery pack. You're seeing influencers be idiots and marketing tools in a symbiotic relationship for clicks. @@Hermeneus778
Super cool and well produced video! How do you make you background? Is it your actual background or you have a green screen? It looks very nice
2:28. That's profoundly untrue. The iPhone made all of the other "smart phones" at the time look like unmitigated garbage. The very best of the smart phones of this period was the Blackberry, and it's major claim to fame was it had a keyboard, so you could check and effectively respond to your email. iPhone could do that. iPhone also had a full fledge web browser, a first for smart phones, and a SERIOUSLY big deal. It also had an integrated iPod, another big deal. Other smart phone's multimedia abilities were utterly lacking. In addition it had visual voice mail, another first, and very useful feature. I could keep going, but the fact was it was "not less" than the competition, it left the competition at the starting line.
Yes I also thought that was a very odd statement, and was waiting for him to justify it. IPhone and later Android devices were astonishing leaps in capabilities over existing devices.
uhhh, actually, xerox was the first to sell a gui pc. not apple... off by about 10 years
apple is just expert @ hype, all of there products are with old tech.
also, sap has had ar glasses, since at least 5 years ago. yikes, ur outa da loop.
Google glass was a smartwatch prototype not AR glasses. Nobody who actually used them will call them AR. The glassholes phenomenon was due to the fact that they were always filming with it creating a privacy nightmare.
Also the APV is not an outside device. It's strictly indoor.
the APV being an 'indoor' device has not stopped people from, wearing it everywhere and driving with it. behold the AppHoles of the future.
Imagine an advanced future where AR can be placed on eye contacts and then you go on with your day
The problem is different: Kinect, Google Glass and Vision Pro - all wholly ignore PROFESSIONAL MARKETS. First responders, military, education, design.... you name it.
And business: design, architecture, contracting, medicine, finance(?), logistics; that's how adoption used to occur, now it's all consumer, often not needed.
100% you hit on all the key points. In time the glasses technology will be at a stage where they will function just as the Vision Pro in a streamlined profile.
More importantly, Apple has created the canvas for developers to start creating content for. No developer would create AR/MR content if the hardware didn't exist. This is truly a product for the future and Apple is setting the next stage for development of this content that will change the way we interact with the world and each other.
The great thing about technology is that with enough time, anything becomes possible. As crazy as it seems now, if you told me that one day you would have AR embedded in contact lenses, I'd believe it!
Apple has not created the canvas, the tech already existed and has done for a while, MS hololens, Oculus/Meta products.
Man oh man the quality of this video blew me away! I really to know what wavy font you use for the titles and text? It looks great! Keep up the good work man I think you really brought something to the table in a way other creators don’t.
Thank you, I really appreciate it 🫡
Microsoft Hololens did everything this does back in 2019 and was true augmented reality. The price was the same. You could use the pinch gesture, move floating windows around, resize them, etc. I used to work on my laptop with it and have floating windows with additional info like email, and browsers around.
This is the first video you make i don't complete watching as i got bored!
I'd like some thoughts on how this compares to the Microsoft Halo Lens. I feel like he completely ignored the fact there's been an existing player on this space. What's Apple trying to do better/different than Microsoft
What is Microsoft trying to do with the Holo lens at all? Like when is the last time you even heard of it
Their VR platform (WMR) has been axed, and actively stripped from windows later this year.
Not everyone HAS to afford everything apple makes... especially if they don't really need it. This seems like it's really going to be adopted by mostly specialised fields/professionals. You already need several eye and head scan appointments before you can receive one and it will only be launching in the US for the first year. Small amount of units produced + custom made per person + 1st gen product that will probably need a lot of software updates/bugfixes. If they made it cheaper it would have been doomed to fail or abandoned after a year. Marketing team probably just included those birthday videos because a lot of rich people who have no clue what to do with this tech or use it to it's full potential will end up buying it as a status symbol. More money for future RnD.
Most ppl on earth still can’t afford iPhone or have one. Yet it drives mobile and non mobile computing.
@@newagain9964 Nah, apple barely drives anything when it comes to mobiles. They copy others' ideas and refine it to the point where they have the best user experience. Also people don't need iphones and older generation iphones are very affordable. Don't know why people cry about newer iphones being expensive when apple supports their old phones for years.
While Lisa was a pioneer into GUI computing, Vision is nothing close to be the first in anything, we had so many VR headsets for the past decade, Apple comes with nothing new.
U just clearly have an axe to grind. Ur missing the point with ur petty spiteful arguments.
You did a whole 12+ min video to say what we all know? That they start with a proof of concept that has as many bells and whistles as possible so they can learn and improve from there until they make the "iphone" out of the "desktop pc". This is how tech works. I watched 10 min until you finally revealed that you have nothing to reveal.. thx
We enjoyed finding out you already knew this. People do this every day in videos, rehash rehash rehash. Are you surprised?
Such an amazing video! Super excited (yet scared) to see what’s coming next :)
It is the sharpest double edged sword in human history , it important to control its progress and use but I believe it can help make the world smarter , among many many other uses that imo might just be what saves humanity from itself . No fooling it can be highly dangerous but so can most useful things .
Thanks for giving me more insight on the vision pro I REALLY didn't understand what they are trying to accomplish (because who would buy such a thing)
First impression of this tech is highly important . They took all the issues of VR that take adaptation and compromise and made a headset that is meant to just impress the pants off of people with deep pockets .
Apple and Meta cannot even compete because would be moronic so they both are working toward same goal of mass adoption of the tech . The apps being made as I type this will be AR apps thrown into a virtual environment .
Imagine getting to play the mobile phone game you been playing for 8 years blown up in virtual environment and just using eye tracking and hand tracking to control it . Prolly let you bring progress up from those apps in some cases .
This is about selling VR to the world as a viable platform . Apple for the well off , and meta for everyone else ( meta about to up their AR game a lot with Quest 3 btw ) .
We are at the precipice of a tech revolution in many ways in VR , AR , AI , and many other things gonna change a lot of things .
Hard to see atm I get it , promise you though I saw the worth of VR over 30 years ago and this approach is a “ not giving the option to fail “ kind of approach .
Once they hit whatever user base number they looking for to achieve mass adoption we will see a serious step on the gas .
Companies. Especially those companies that currently spend 6500 USD on Varjo XR-3s + the expensive Subscription + expensive high end Gaming PC's.
The car industry is gonna be one of the customers. AR is used there since a while to replace most of the clay models, since it is a hell of a lot cheaper to buy those Varjo headsets and a couple PCs.
Hi Enrico, great video. I share a lot of your thoughts on this and can't stop thinking about the possibilities the Vision Pro will enable (I also had to make a video on it). It really is a significant shift in AR, combining Apple's custom silicon with a significant leap in display technology, a real-time operating system, and of course Apple's design aesthetic and product development strategy. Can't wait!
Dude I love your background music so much! What do you call those types of music? I wanna hear them while I’m coding or doing hw lol
I plan on buying one. I can’t wait for glasses but this will be a start. I plan on using it with my various Mac computers to extend the displays in my environment and have a high enough resolution to make it useful. Tried it with oculus just not high enough definition. Also using the M2 and making it a full fledge desktop processor is great.
I don't think you will be able to buy one. The video says Apple aimed to sell a million units, but for the past months there have been many report saying there are many manufacturer problems and there probably will only be 150k units available in 2024. Maybe 2025-2026 individuals can get their hands on one. The new Oculus (Meta Quest now) Quest 3 has a way higher resolution than the Quest 2 btw. It can do most things the Vision Pro can do! Ofc a little less good but at 499$ that's like 8 times cheaper too
I am a straight white male, Tim Cook and Apple made it VERY clear, and said so in no uncertain terms, that I am not their target market and they don't want me to own Apple products. So my corporation replaced all outgoing Apple products with other brands and we saved an insane fortune.
Cool story bro.
The user interface isn't technically Vision Pro only. Yes Apple thought of it first but the Meta Quest Pro is capable of it with a small mod and the Visor by Immersed will be doing everything the Vision Pro hardware can do straight out of the box for a quarter of the price. Apple needs to step up their game. They showed their hand and their competition is gaining the advantage
You have confirmed for me how people imagine "true AR" will manifest. One of the reasons the vision pro uses video pass through is to present both the environment and augmentations to the user on a single depth plane. We can only focus on one depth plane at a time. See through AR glasses may never be realised the way you imagine due to this human limitation.
Honestly looks like an apple apologia "its not a fail they are just genious™"
it is
I mean thats just to catch peoples attention but to be fair considering how expensive the macs are and how many people are willing to by those expensive macs and accessories for those macs i think alof of people can afford the vision pro easily. But the price isnt the only factor even those who can buy wont buy unless they see how useful it is. I believe once full reviews start coming out and everyone starts to see what it can really do the sales will go up quite a bit higher
A product like Vision Pro needs real world testing. If it's created in a bubble it will have so many issues like the ones being reported.
It had to be released to test and build out what's needed.
This product cannot be iterated on in a bubble. Real world data is key for immersion.
I would like to thank all of you early users who are basically paying to be beta testers for Apple's new product. I will wait a couple of generations before even thinking about getting one.
I wouldn't get caught with full AR. Having a portable "PC" which can map many screens with print large enough to read has much more value to me that my current MacBook Pro and two 34" LCD screens. I often work from information compared across many screens ... even 2, in my current configuration, is not enough. Comparing the cost of a fully configured MacBook Pro MAX and two supplementary displays brings the $3500 cost within reason.
Bring on the Vision PRO !!!
Dont forget im sure apple will offer 0% financing to make it “affordable”
Enrico, Apple should have added you to the list of people to review the Vision, your review would have been amazing!.
I had a gut feeling about this product being a bridge for a future-more affordable product... but your take on this is absolutely mind-blowing and makes total sense! Great video and looking forward to more of your content.
GREAT video and fantastic analysis. It is a beautiful thing to see the two paired up, with editing that is fire and insights that are so spot on. Thanks for making this. Subscribed!
This was so much more thoughtful than the vast majority of reviews i've seen so far
All great points. But I think one thing this headset will out illuminate is what design/interface ideas that we’ve long assumed will work in AR actually function well. In the Verge’s review he already mentioned that the hand tracking, while magical at first, gets tired quickly and can even be frustrating. This headset will help determine if that kind of interface is usable long term or if we’ll have to start changing our existing behavior (or meet in the middle somewhere).
Best coverage of this product I've seen so far. I think Enrico gets it. The things this device is doing are REALLY difficult, and it's incorporating the world into some of the rendering in real time. Will it require an M4 or M5 chip so that a wristwatch can handle all the computation? And, can I also use it as a virtual world instead of the other options out there -- because this thing has insane resolution?
F*ck masterworks.
*tape a banana on the wall.
I am a firm believer that this is a stepping stone towards the future and not a permanent product
The bait here is the curiosity built into the title. I'm 7 minutes in and there's been no substance, just meandering. I'm clocking out.
We dont need AR and never will... we berely need smartphones.
you don't like being incessantly disrupted, being sent videos by text so you HAVE to watch on a 5" screen, getting zapped all day by Bluetooth and cell signal, being tracked by all those 'cool' apps you get, the ability to play games on the toilet. I'm glad I'm not the only one to not understand the herd. I do less and less with my smartphone after stopping trying to do more and more - back to my 27" monitor is just better, and focused. Not many things IMPROVE - so much goes backward but no one calls it out - product quality, product prices, product longevity, food taste, service, customer satisfaction; everything is regressive.
Fully agree… quite often I miss my tiny, super light weight, and absolutely indestructible StarTac… it was so stupid light and you could swap batteries in 5sec.
I completely agree. The part of me that used to be super into consumer tech can see the appeal, but I'm trying to go back to a flip phone and minimize computer usage. I was rocking DOS back in the day and I've been a tech addict my entire life, I'm intentionally moving away from all of it the best I can. Won't see me in one of these and I sure hope they don't become common out in the world.
We don't _need_ any of this shit my friend, they're all just toys at the end of the day. Sure they make our lives easier in some ways, but also complicate it in others.
Microsoft coined the term "spatial computing " with the first Hololens.
No one cares bro. 😂because they didnt do anything with it.
@@newagain9964 Completely missed the point.
In the early 1990s, as field of Virtual reality was beginning to be commercialized beyond academic and military labs, a startup called Worldesign in Seattle used the term Spatial Computing to describe the interaction between individual people and 3D spaces, operating more at the human end of the scale than previous GIS examples may have contemplated. The company built a CAVE-like environment it called the Virtual Environment Theater, whose 3D experience was of a virtual flyover of the Giza Plateau, circa 3000 BC. Robert Jacobson, CEO of Worldesign, attributes the origins of the term to experiments at the Human Interface Technology Lab, at the University of Washington, under the direction of Thomas A. Furness III. Jacobson was a co-founder of that lab before spinning off this early VR startup.
i feel a lacking of mention to the hollo lens was a miss
I think, it is also about preventing people from throwing their money at the competition. For the past 8 years Toyota has told the world about their new EV with solid state batteries, but we have not seen it yet. My guess is they do it to get people to hold back their investment because they want to wait for this new technology.
100% agree,Apple has a track record for implementing and improving technology … it actually makes sense to start with something like this perfect the platform, and then truncate down to something like a pair of eyeglasses. This is probably why Apple’s ecosystem works so well because they start with one product figure out what works and what doesn’t and then past it to the next product in a smaller form factor or sometimes bigger… case in point the AirPod line up (OG-air pods max) or how we went from iPod shuffle’s to iPhones . This is only the beginning
Or rather copying other tech and calling it Apple .. Microsoft HoloLens 2019, for all you people with limited memory.
BS 😂 Apple copies others. Their iphone 15 doesnt even have a 120hz display
@@maxjames00077sooo u can’t call them “copiers” by ur own definition. They don’t even follow the crowd with 120hz
@@newagain9964 thats the point. They never pioneer. They will use 120hz but only years after samsung does it. Eventually they copy that too. So yes they copy. And ps they did follow with 120 on pro models already
Agree 100% on everything you said, this new product will continue to improve, and there will be a tipping point, where it goes from a developer tool or a curiosity to a necessity, and this is where it will turn into another iPhone moment… I think that this is more like 10 years away, but who knows!
"this new product will continue to improve"
Yeah, just like the Apple watch... :D
@@IronFreee lol I hear you there… let’s hope this does better than the watch in that regard!
Hey, I enjoyed the video but friendly feedback, you need either a sock or pop filter or mic that has one built in as various bits of the narration have plosives or exhaled breath across the mic.
These flickering lights inthe background are driving me nuts
The first generation of any innovative tech is usually expotentially more expensive than the leading generations. Look at The Tesla Roadster, First Laptop, First LCD TV, First Fridge, etc. It's an intentional "loss runner"
And tbf. $3,500 is still accessible for a lot of ppl with easy lending standards of modern day banks.
I feel like the success of vision pro will highly depend on the developers when compared to iphone
Iphone created so many new markets therefore pushing more devs to build apps, causing more people to use it , creating a loop
But in ar it is much harder to develop apps and I feel like apple becoming more greedier is pushing people away in case of supported platforms and revenue share
For me Unreal is the most fun software to build xr,ar apps but it wasn’t supported kinda guessing it is related to the Epic lawsuit
This guy being a Daft Punk fan and making a video about the Apple Vision Pro is something else
nice critic. I-m reading a book called start with why by Simon Sinek and this makes a lot of sense. the vision pro was made to inspire, to set a direction for the future, and that will set apple apart from the competition itself. even if the product fails.
that's quite a bad video, no clear reasons to back your claims
People will use this because it will be addictive. It benefits those who use it and hurts people who don’t. This is how all revolutionary products work. Cigarettes, phones, AI, etc. Early adopters are saying it’s bad but onlookers only hear how revolutionary it is. This is known as the boomerang effect.
In most cases the effect is a negative consequence. But people in the tech industry know if you tell people not to do something they will do it. So in this case they are using the boomerang effect to their advantage. Reverse psychology.
No one has it yet so no early adopters but every person who has used it can't stop talking about how good it is so your whole premise falls apart.
Am I the only one watching this that thinks that no, the king doesn't have any clothes?
Sir... the way you dropped in the sponsor and subscribing was butter smooth. Well played.
Bro, you talk too much and say very little
I stumbled upon this video looking for apple visions vids and damn yea how do people watch this 😂
Finally, a "true" video on the vision pro
If you need a 12 minute long video to explain how your product failing massively is actually a good thing it's not a great thing.
Especially if your reasons don't really make sense
@@BananekASMRThese Apple drones are uncanny man, I own an iPhone but that will be my last one! And I departed the Mac years ago. Happy PC owner.
@@OlaNordmannUA-cam yeah, I don't plan on getting another of their devices for personal use either
There’s a reason why literally every tech reviewer who actually tried Apple Vision said it was amazing and they felt emotional after using it, because it is THAT GOOD. So many ignorant people who don’t see the technological implications of this new headset. This definitely is an “iPhone” revolutionary moment in tech history. This gives your world a layered canvas where you can experience new things, learn in greater ways, collaborate. If you can’t see the potential in this, expand your mindset a little
What does this do better than existing technology
Love your narrative and perspective. Indeed it is about setting the vision, for not only the software ecosystem, but also the supply chain. Otherwise the cost will always be intolerable.
This is not a product that's meant to sell lots of units. It's a product meant to kickstart a developer community, showcase a dot on the Horizon for VR and what is possible, and to allow Apple to experiment and see what works with a small group of volunteer testers that are paying to help them. It's genius.
You forgot the thousands of Units Apple will sell to companies that will buy this, I can guarantee that it will be a hit on the business' market. It's the first and only competition for Varjo and their XR-3, and is a couple thousand USD cheaper then the XR-3.
@@germanmosca true
I really enjoyed this take, and didn't think about the evolution this way. If you are correct, then we should see some really interesting innovations going forward.
Perhaps the Apple Vision pro isn't just a gimmick for enthusiasts?