Amazing insights, was looking to grow the results for ABM ad efforts for my client but was not able to retarget because of small list size and target audience. Your suggestions just opened a new strategy path for me🙌🏻
Some good content in here but saying that you can create an "ABM" list within LinkedIn demonstrates a lack of understanding of ABM. ABM is marketing, not just advertising to target accounts. When you create a list within LI, the use of that list is limited to LI and remains invisible to the list creator. There is no way to market to that list outside of LI. ABM relies on multiple marketing motions to achieve a result. What you are describing is simply advertising to a targeted segment of a market.
Slight correction - Tools such as DemandSense, hockeystack, dreamdata will show you all the companies engaging with your ads and allowing you to expand to decision makers and reachout through Linkedin dm, email, calling etc to those accounts - just starting in reverse but the accounts are actually visible
Nice insights Justin!
Thank you 🙏
Amazing insights, was looking to grow the results for ABM ad efforts for my client but was not able to retarget because of small list size and target audience. Your suggestions just opened a new strategy path for me🙌🏻
Glad it was helpful!
Good watch. Appreciated.
Thank you 🙏
great content thanks. Id even follow the account as soon as she stops saying 'yeaaaahhh definetlyyyyy' every single time.
ahahah fair enough
Like what you see??
Some good content in here but saying that you can create an "ABM" list within LinkedIn demonstrates a lack of understanding of ABM. ABM is marketing, not just advertising to target accounts. When you create a list within LI, the use of that list is limited to LI and remains invisible to the list creator. There is no way to market to that list outside of LI. ABM relies on multiple marketing motions to achieve a result. What you are describing is simply advertising to a targeted segment of a market.
Slight correction - Tools such as DemandSense, hockeystack, dreamdata will show you all the companies engaging with your ads and allowing you to expand to decision makers and reachout through Linkedin dm, email, calling etc to those accounts - just starting in reverse but the accounts are actually visible