Account-Based Marketing: 5 Steps to Get Started And Drive Growth for Your SaaS Business

Account-based marketing for SaaS businesses |
When it comes to growing B2B SaaS businesses, there's the old way and the new way of driving growth. The old way was to just focus on leads, which would bring in hit or miss results. The new way is to focus on accounts instead of leads. You focus on going after the accounts you really want because you know they're going to be great customers. In this episode, I'm going to show you how to deploy an account-based marketing strategy to drive growth for your SaaS business in 5 steps.
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Share this video with a friend: • Account-Based Marketin...
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
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3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
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^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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[@ChrissyRF]

Hey TK! Your video came up in my queue and I realized it was you! Great content. Thanks

[@TKKader]

Great to see you here Christina! Hope you’re doing well!

[@ArunKumar-xb1yk]

Great content!

[@feeneysworld5400]

im interviewing for this role at a company and this video gave me a lot of great talking points. Thanks!

[@TKKader]

Hope you had a great interview!

[@feeneysworld5400]

@@TKKader they ended telling me i was short on experience and woudln't give me a chance ):

[@dannyhuynh9309]

@@feeneysworld5400 im sorry to hear that

[@fatihshen]

Yes. Great video.

[@farissheikh979]

Dope video TK

[@pratoshdhasal]

Really amazing video, thanks for sharing

[@TKKader]

Glad you enjoyed it!

[@joshvandergrift]

This is great

[@LifeofWebmaster]

Big Yes!

[@danielarchila738]

Yeyyah!

[@TKKader]

Boom!

[@KrisYee]

First, thank you for the content and info. I do have a question TK... The part when you say we're going to reach out to them weekly, do you mean do multiple of those things weekly or one of those actions weekly?

[@arvindeashwar5765]

YES!

[@mrigankasinha]

Wow what energy you carry brother... watching at 00.40 hrs... you are great 👌

[@TKKader]

Means so much!

[@bsszzzz1779]

Nice content.. keep going.. you have plus 1 subscriber..

[@TKKader]

🙏💥

[@rajr70]

awesome video!

[@TKKader]

Glad you enjoyed it!

[@eneirualop]

Yes

[@kenfoliot]

Brilliant content - could be better with more graphic visuals, and lesser monologue-like content.. and “Yes!”, I love this... !

[@TKKader]

Glad to hear you're finding value John!

[@jaijaiswal316]

Yuss!

[@TKKader]

🙌💥

[@farhankabir8085]

Yes yes!!

[@TKKader]

Glad you’re getting value!

[@salankhalkho]

Awesome

[@TKKader]

Appreciate you stopping by!

[@aawerger]

Sim!!!!

[@valtsanev3498]

Yes Yes

[@MikeZjj]

yes!

[@TKKader]

boom

[@qhkmdev]

yes!!!!!!!

[@TKKader]

🤗

[@sbmasonator]

Yes! 😀

[@TKKader]

🤗

[@feanordidnothingwrong]

So, identify you best customer...build a list of more companies like them....and then reach out to them? Why didn't I think of that?

[@TKKader]

The principles aren't complicated. But do them. That's where the hard comes.

[@yutsiyutischi8889]

What is the difference between accounts and leads. Isnt 'leads' the generic word for the potential customers which can also be accounts?

[@TKKader]

Religious wars have been fought about this!
Leads = potential person that is part of a company that may buy
Account = company that may buy or has bought already
Contact = a person at a company (account) that may buy or has bought already

[@yutsiyutischi8889]

@@TKKader thank you! Much clearer now🙏♥️

[@MasterArpitAsthana]

YES!

[@namratasuryavanshi3782]

Yes

[@zinebbenitto4284]

YES!

[@adarsh0bh]

Yes

[@TKKader]

🙏🏼

[@SaurabhKumar-pn3bp]

Yes

[@TKKader]

🙏🏼

[@harrissole]

Yes

[@TKKader]

🤗

[@mythitranguyen3743]

Yes

[@TKKader]

🙏🏼

[@LajidimusPrime]

YES!

[@TKKader]

🤗

[@Unsimilarsouls]

Yes

[@TKKader]

Awesome!