Branding 101: How To Build Customer Loyalty With Brand Voice

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  • Опубліковано 15 вер 2024

КОМЕНТАРІ • 49

  • @BrandmagicLA
    @BrandmagicLA Рік тому +5

    You still have the only newsletter I actually look forward to. Most definitely you have the most entertaining "newsletter" on the internet. I always forward them to my clients as an example of what a newsletter could actually be which is NOT BORING..

  • @chris.dafter
    @chris.dafter 9 днів тому

    Love it! Pivoting my business from a b2b consulting to b2c education and this video has helped me heaps to get my brand voice working :) cheers

  • @GrowWithWill
    @GrowWithWill 2 роки тому +17

    "When you get branding right, you create IRRATIONAL LOYALTY." Mind blown

  • @ebrahimshamees8584
    @ebrahimshamees8584 2 роки тому +2

    Brand Bonds
    Through brand voice, customer recognises the product even before they see it.👍🏻

  • @yasminembunja7075
    @yasminembunja7075 2 роки тому +7

    Thank you Alex. Your content is dope. I was following these steps when writing brand strategies for my clients but the glossary was missing. I had a do and don't part about expression and writing rules. I will update my method. Thank you Alex❤️

    • @AlexCattoni
      @AlexCattoni  2 роки тому +1

      Awesome!! Thanks so much for watching :)

  • @daveoscroonintunes3509
    @daveoscroonintunes3509 2 роки тому +10

    So much great content! You could literally spend weeks on all the information you shared. Each video is a course amongst itself although never to be compared to your actual courses which are FUCKING AMAZING!

  • @Samsonoyekunle
    @Samsonoyekunle 2 роки тому +3

    Wow, this is so brilliant and eye opening..
    Thanks Alex for this nudgets. I couldn't help but note everything down.
    Definitely gonna applly these beautiful lessons in building my brand.
    You rock💥💥

    • @AlexCattoni
      @AlexCattoni  2 роки тому +1

      Thanks so much for watching :)

  • @med-of4gs
    @med-of4gs Рік тому +1

    I badly need improvement for my brand. To color pallette, design, brand voice etc. Need to upskill and this is super helpful. I think I finally found one personally that will reflect my brand 😅

  • @PriyaPandit-u5t
    @PriyaPandit-u5t 10 місяців тому +1

    Alex- you nailed it. So thankful to you ❣

  • @PrincessSachiko
    @PrincessSachiko 2 роки тому +1

    Thanks so much for making this video... it came at the perfect time! I wanted to learn more about brand voice, and this video popped up just in time. And I'm going to read the book you recommended, too.

  • @fatimak1042
    @fatimak1042 2 роки тому +1

    Loved it Alex. Thank you gal. 😊

  • @watsonnishanth8443
    @watsonnishanth8443 2 роки тому +1

    Absolutely, stunning hot topic about branding

  • @ngonsuthuonghieu
    @ngonsuthuonghieu 2 роки тому +2

    Wait for your posts, videos everyday and every week

  • @mashudali8482
    @mashudali8482 2 роки тому +1

    You are a wonder indeed! Thank you for sharing, I have been writing copy for years in various digital marketing jobs and now want my own gig... You are a legend, I would love to sign up to your course! YNWA

  • @thatpsychologyguy
    @thatpsychologyguy 2 роки тому +1

    I was waiting when you would do a video on it.

  • @Moodymizzy
    @Moodymizzy 2 роки тому +3

    Hey Alex, would you mind making a video on what exactly you send to your client? How the work is presented?
    It would really help us understand what the final result looks like and all the softwares involved.

    • @AlexCattoni
      @AlexCattoni  2 роки тому +2

      I don't use any softwares for submitting the assets. I do everything through google docs! The only software I use is for submitting invoices. But it's a good idea for a future video - thanks!

    • @elise3617
      @elise3617 Рік тому

      @@AlexCattoni Second this! I would love to see what the final product looks like. Any sort of template you can recommend, etc. Thanks so much for this SUPER helpful video.

  • @anastasiapopova943
    @anastasiapopova943 Рік тому +1

    Amazing! Thanks Alex! 🎯

  • @harshtiwari3872
    @harshtiwari3872 2 роки тому +1

    Wow it's so wonderful 😊😊

  • @saileebaoker4388
    @saileebaoker4388 2 роки тому +4

    Hey Alex! Keeping a glossary is an awsome idea. How do you make a glossary for a brand new client? I can think of going through their UA-cam videos, podcasts, interviews. Anything else that can help?

    • @AlexCattoni
      @AlexCattoni  2 роки тому +1

      Yes! Go through literally everything you can - emails, captions, sales pages, anything! You can also ask them for common terms they use, etc.

  • @miguelmontrell996
    @miguelmontrell996 7 місяців тому

    OMG LOVE THIS NEW SUBBIE! You ROCK!

  • @tarahmckizzie1143
    @tarahmckizzie1143 10 місяців тому +1

    Nice

  • @TinhNguyen-ur6di
    @TinhNguyen-ur6di 2 роки тому +2

    Hi Alex, I'm Vietnamese and am learning copywriting through your youtube channel, your channel has helped me a lot. If I want to find customers on Upwork with my English at a basic level of communication, can I find customers?

    • @AlexCattoni
      @AlexCattoni  2 роки тому

      It's hard to give you an answer without knowing your fluency level. I will tell you that if you're fluent and very comfortable speaking and writing in English, then you should have many problems. However if your English isn't very strong, then you'll likely have a lot of problems finding a client that will hire you to write copy in English. If that's the case then I would suggest sticking to writing copy for/in your native tongue! Good luck :)

    • @TinhNguyen-ur6di
      @TinhNguyen-ur6di 2 роки тому

      @@AlexCattoniOh thanks, Alex, Maybe I can be a huge fan of your youtube channel :))🥰

  • @michaelmilton4029
    @michaelmilton4029 Рік тому +1

    Tried to look at your about page, but your website appears to be down?

    • @AlexCattoni
      @AlexCattoni  Рік тому +1

      Oh no! I will have my team look into that. Thanks for the heads up

  • @ajaymishra2218
    @ajaymishra2218 2 роки тому +1

    Hello Alex
    I am just learning sales copy from you in write and ignite challenge.
    Can you please tell me how to do market research for writing sales copy and for website copy also?

    • @AlexCattoni
      @AlexCattoni  2 роки тому

      The tips would be the same no matter what "type" of copy you're writing! Check out these two videos for my tips!
      ➡️ ua-cam.com/video/RjBlRX1uGU4/v-deo.html
      ➡️ ua-cam.com/video/xmsRw9LBxjU/v-deo.html

  • @ajaymishra2218
    @ajaymishra2218 2 роки тому

    Hi Alex

  • @salmankhanbraceletvideosst8486
    @salmankhanbraceletvideosst8486 2 роки тому

    Hello Alex. You talked about de-douchify the internet phrse. Could you plz throw a little light on it? Because I think it's a slang. What does it mean?

    • @AlexCattoni
      @AlexCattoni  2 роки тому +1

      Yes it is slang! What I'm referring to is gross, outdated, and obnoxious selling and messaging in general!

    • @salmankhanbraceletvideosst8486
      @salmankhanbraceletvideosst8486 2 роки тому

      @@AlexCattoni thank you fo clarifying!

  • @auroraflash
    @auroraflash 2 роки тому

    Is there a tutorial on writing a brand voice guide?

    • @AlexCattoni
      @AlexCattoni  Рік тому +1

      I don't have a tutorial on that, no!

    • @auroraflash
      @auroraflash Рік тому

      @@AlexCattoni me neither, but I think I would appreciate one. It’s an interesting topic.

  • @grahamwithinshaw4507
    @grahamwithinshaw4507 2 роки тому

    God

  • @graysenblackwell5962
    @graysenblackwell5962 2 роки тому

    The Tesla phone is coming and will leave Apple in the dust.

  • @veronikavartanova4044
    @veronikavartanova4044 2 роки тому

    You might want to check what type of ads are allotted to your videos here, I'm seeing the auto-writer generated content farm... gross?

    • @AlexCattoni
      @AlexCattoni  2 роки тому

      Hmmm... I'll have to look into that!

  • @edwinfndz
    @edwinfndz 2 роки тому

    "Android... Or Google..."
    🤡