Branding 101: How To Build A Strategic Brand in 2024

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  • Опубліковано 21 гру 2024

КОМЕНТАРІ • 275

  • @BecomingZakah
    @BecomingZakah 10 місяців тому +32

    This is by far the best video I have seen on building a brand from scratch. Very detailed and informative. I will watch this over and over again

    • @BrandMasterAcademy
      @BrandMasterAcademy  10 місяців тому +1

      Glad you enjoyed it!

    • @TheeeDannyD
      @TheeeDannyD 10 місяців тому +3

      Me too. Been in this area of industry my entire career. This really segments a complex idea.

  • @MitsyWuzHere
    @MitsyWuzHere Рік тому +165

    If I had a nickel for every time a UA-camr said they'd put a specific link in the description, but didn't, I'd have a loooot of nickels

    • @RazaSid
      @RazaSid Рік тому

      Good point but just search for the Brand Archetypes video (I'm assuming that's what you mean?) Another great video and really worth the extra effort.

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому +21

      😁😁😁 ua-cam.com/video/ubG1XNO1pE0/v-deo.htmlsi=dLWzQ1CE_GyYbOb5

    • @SAAGEWAY
      @SAAGEWAY Рік тому +10

      Lmao FACTS

    • @sageseventh
      @sageseventh 10 місяців тому +4

      You need dial up internet to see the links.

  • @emporiumev
    @emporiumev 11 місяців тому +37

    Here is a guy who talks straight to the point and no crap that all these other gurus trying to present their brand and trying to sell you all kinds of nonsense as well that background music . You are a great businessman Sir Thank you for the info.ev...,

    • @BrandMasterAcademy
      @BrandMasterAcademy  11 місяців тому +3

      Thanks for the kind words. Glad you find the straightforward approach useful - that's always the goal.

    • @chukwumapaul3465
      @chukwumapaul3465 8 місяців тому

      Honestly

    • @coppersulphate002
      @coppersulphate002 5 місяців тому +1

      Thank you soooo much for your thorough and clear messages! It was very helpful!❤❤🙏🙏🙏

  • @zzyissilvia
    @zzyissilvia Рік тому +87

    1. The video discusses branding 101 and how to build a strategic brand.
    2. Branding is about making a business more appealing to a certain group of people than its competitors.
    3. Branding involves more than just the visual elements such as a logo and website.
    4. The aim of branding is to influence buying decisions of the audience.
    5. Branding involves understanding the audience and building an ecosystem around them.
    6. Branding is important because it helps businesses influence the buying decision of their audience.
    7. Brand strategy is the plan behind the brand on how to engage and connect with the audience.
    8. Brand identity is the visual representation of the brand, while brand strategy involves messaging, storytelling, and brand personality.
    ----From Notta's video summarizer

  • @djsargex7777
    @djsargex7777 Рік тому +9

    I've launched a successful dj brand before and now I'm launching my second and this dude knows what he is talking about, I know from experience! Here to brush up on anything new I might be missing!

  • @OliviaNoahh
    @OliviaNoahh Рік тому +22

    I work in a brand agency, and just loved how well you explained everything so concisely!

  • @carlangelotardecilla8675
    @carlangelotardecilla8675 Місяць тому +1

    This channel is so underrated, I hope lots of people discover this channel lol pure value no BS!

  • @JohnsonBrooks
    @JohnsonBrooks 5 місяців тому +1

    I work in a brand agency, and just loved how well you explained everything so concisely!

  • @tamer27antepli
    @tamer27antepli 6 місяців тому +9

    6 minutes in to this video and I learned more than that I did in 1 year at school studying marketing & communication

  • @bryanoldenburg9870
    @bryanoldenburg9870 Рік тому +19

    A Crash Course in Branding... thanks Stephen! I just finished a Digital Marketing program at Northwestern University. Taking a deeper dive into UA-cam, Copy and Branding. You've been instrumental in the latter. Thanks a million!

  • @angelam.1416
    @angelam.1416 Рік тому +57

    I confess, im not a brand strategist but i just love these videos..they make confusing topics so much clearer!!!

  • @esportszone125
    @esportszone125 3 місяці тому +2

    I've never watched someone's video so intently before. The video was simply awesome. Very few people can explain it so beautifully. I learned some great things today and I can learn more from you. 🇧🇩🇧🇩🇧🇩

  • @Alfnty
    @Alfnty 2 місяці тому

    I've watched so many How to's and Tips and Advise, and so far, THIS IS ONE OF THE MOST INFORMATIVE out of so many. Kudos to you Sir! More Power to you and your channel! Solid Content!

  • @knight1506
    @knight1506 Рік тому +5

    mate your content is godsend, so clear and cut, way more detailed than the others.

  • @jffaust
    @jffaust Місяць тому +1

    That diagram at 5:15 was very helpful. Thanks!

  • @justme-fe2sf
    @justme-fe2sf Рік тому

    The best Channel for anything branding related.

  • @MiaPatel-t2d
    @MiaPatel-t2d 11 місяців тому +1

    Wow! Amazing and informational content! I am a graphic designer who specializes in visual identities, but I want to offer my clients a more in depth approach with brand strategy. I used to dive right in to creating that visual identity, but you are teaching me that there is so much more to do beforehand to make a brand successful. Thank you!

    • @BrandMasterAcademy
      @BrandMasterAcademy  11 місяців тому

      Glad you're finding value in adding brand strategy to your graphic design work. Understanding a brand's core before diving into visuals is key. Keep exploring resources on brand positioning and audience analysis. It'll make a big difference in your work.

  • @lolzorkont
    @lolzorkont Рік тому +6

    Branding is about you looking like yourself. So Coca Cola with all its distinctive assets and its typical way of communications. The better your branding is the more effective you can be in communications. Brand Strategy is about how you want to position yourself in the market, vs your competitors and in the eyes of the consumer. Next to that you have your communications strategy. So in which way do you want to communicate with the target group. Do you want to use a Brand Character for example. Part of your communications strategy is media. Do you want to use more TV ads or less, more OLV or less and is PR part of your strategy. At least thats how I look at it.

  • @dinapatel1267
    @dinapatel1267 Місяць тому

    Fantastic video, super clear and love the description of each stage in detail. Thank you!

  • @MoliniKicks
    @MoliniKicks 10 місяців тому +1

    marketing student here. this is a huge plus
    thx!!

  • @eternalblissed
    @eternalblissed 9 місяців тому

    Thank you for a clear, concise, straight to the point informative video that does not promise quick money while trying to sell me a master class! ❤

  • @villagevaliant
    @villagevaliant Рік тому

    Would like to say that you’ve done very well with this project. I’ve listened watched now third time around taking notes. Coming from one that does much research and views many I do not even think I followed you first time around just added the video to watch later. This is very pragmatic in the discernment utilized in its dissemination.

  • @likemindscreative
    @likemindscreative 10 місяців тому

    Best content around building a strategic brand I've seen out there! Thanks so much for sharing your valuable insights and expertise with all of us.

  • @BomaJoel
    @BomaJoel 3 місяці тому

    😮I just subscribed to your change.
    This single video kind of answered alllllll my question about branding.
    You are amazing.
    I also saved this video and I am gona wat h it over and over again

  • @mohgraph254
    @mohgraph254 Рік тому +14

    The fact that this is free is mind boggling. The front-end branches from the back-end. I have been doing it all wrong.
    Thanks for clearing the cobwebs 😂

  • @nicopaolo
    @nicopaolo Рік тому +2

    Hey man! I saw a video of yours from 3 years ago and now I'm checking out this one and I gotta say HUGE improvements in lighting and color correction. Very cool to see. The information and delivery on camera has been consistently solid. If you're open to it I just wanted to suggest, the primary light your using is still a little harsh so if you diffused it a little bit (you could do this really easy by hanging a thin white cloth in front of the light) I think it would make a BIG difference, also for the color correction in post try to lift the blacks just a little bit more and I think you'll see a pretty solid improvement. Your channel is awesome, great information, has been super helpful as I've been jumping into this new career :) I hope this helps as much as your channel has been helping me!

  • @BizBob2
    @BizBob2 9 місяців тому

    Your tips on branding are practical and easy to implement. Thanks for sharing!

  • @jamesmichael4904
    @jamesmichael4904 3 місяці тому

    very helpful and definitely validated my current means of attack on my upcoming project. allot of great information! thank you for this!

  • @katrinahill3393
    @katrinahill3393 9 місяців тому

    I love your content and have been consistently watching it for months.

  • @edgarasbobrovas883
    @edgarasbobrovas883 Рік тому +14

    00:03 Branding is about making a business more appealing to a certain group of people than the competitors.
    03:42 Brand strategy is essential for engaging and influencing the audience.
    06:58 Segment your market to be more relevant and appeal to specific audience
    10:18 Brand personality and verbal identity are crucial for attracting and engaging your audience.
    13:28 Brand messaging is crucial in influencing how your audience perceives your brand.
    16:35 Developing a strategic brand name and tagline is crucial in solidifying your position in the market and effectively communicating your value to your audience.
    19:14 Designing the visual identity with strategy in mind is crucial for a brand.
    22:05 Understanding and influencing brand perception is key to successful branding.
    Crafted by Merlin AI.00:03 Branding is about making a business more appealing to a certain group of people than the competitors.
    03:42 Brand strategy is essential for engaging and influencing the audience.
    06:58 Segment your market to be more relevant and appeal to specific audience
    10:18 Brand personality and verbal identity are crucial for attracting and engaging your audience.
    13:28 Brand messaging is crucial in influencing how your audience perceives your brand.
    16:35 Developing a strategic brand name and tagline is crucial in solidifying your position in the market and effectively communicating your value to your audience.
    19:14 Designing the visual identity with strategy in mind is crucial for a brand.
    22:05 Understanding and influencing brand perception is key to successful branding.

  • @romaricndri9087
    @romaricndri9087 Рік тому +2

    ❤❤❤ it was good to know the 9 pillars to build an appealing brand. Thank you dear

  • @mikatekomabunda
    @mikatekomabunda Рік тому

    wow this was very clear and very informative, the first youtube video that actually gave me a clear understanding of what brand strategy is, Danko a slang we use to say thank you in south africa

  • @narrenmagie
    @narrenmagie Рік тому +2

    Wow, amazing content. Thank you so much!
    I'm in the process of setting up a business and it takes so much longer than I expected. You didn't really tell me anything I didn't know, but reminded me of what is essential.

  • @ChristophWalks
    @ChristophWalks Рік тому +1

    This should have been a paid course. Wow this is an outstanding video brother. The reason I like it so much is because it’s a deep dive. So much of the YT content is surface level, but this is an actual deep dive that teaches you something - a lot actually. I need to rewatch and take some notes and break it down. Thank you very much 💪

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому +1

      Great to hear thank you 🙏
      Plenty of quality brand strategy content coming your way to help!

  • @SigmaCarta
    @SigmaCarta Рік тому +3

    This was an excellent breakdown, I've followed the steps to the letter. Thank you 5/5
    I've subscribed to and employed a funnel, built the website and shooting a podcast to convey the men who are avatars of the brand.

  • @Aira.Padilla
    @Aira.Padilla Рік тому +4

    Thank you so much for creating this! This is so valuable and helpful to my brand.

  • @pablodelacamara293
    @pablodelacamara293 10 місяців тому

    Been following you for a while now, keep the great job. Fantastic video. Love your frameworks ❤

  • @briannabefit
    @briannabefit Рік тому

    This is by far the BEST brand strategy video I’ve seen. So perfectly explained. Thank you!

  • @ADWZOfficial
    @ADWZOfficial Рік тому +1

    This was absolutely incredible!
    Thank you so much for this information! You made a complex topic so much more clearer and palatable.

  • @leawrt
    @leawrt 19 днів тому

    This Video is amazing! Thank you so much for your work. Helped me a lot!

  • @NORMAYOUNG-u5w
    @NORMAYOUNG-u5w 6 місяців тому

    You give great information. More than anything I have heard before. Thank you. I must take it apart to implement the information. ❤

  • @seasonsventured
    @seasonsventured Рік тому

    This video has been immensely helpful as I am just starting to create my brand! Thank you!

  • @cristinagarcia8541
    @cristinagarcia8541 Рік тому +2

    What a value bomb it is, thank you so much!

  • @GirlTawk101
    @GirlTawk101 Рік тому +1

    Love that I found this youtube channel.
    Does anyone have resources for locating demographics and psychographics for marketing research?

  • @jess_renee
    @jess_renee Рік тому

    Wow! Amazing and informational content! I am a graphic designer who specializes in visual identities, but I want to offer my clients a more in depth approach with brand strategy. I used to dive right in to creating that visual identity, but you are teaching me that there is so much more to do beforehand to make a brand successful. Thank you! 🙏

  • @maximizedmoney
    @maximizedmoney Рік тому

    This is excellent! I realize that I have some of this but not the full 9 pillars. This will be my focus over the next few weeks. Thank you for the thorough video!

  • @wyattchiordi5132
    @wyattchiordi5132 Рік тому

    This is an incredible video. Great work. So much valuable information here.

  • @americaswebclub
    @americaswebclub Рік тому +4

    You are really good at this. Thank you.

  • @muskanbansal2951
    @muskanbansal2951 Рік тому

    thank you thank you thank you sooo much. This video is so so so helpful. Truly grateful.

  • @chukwumapaul3465
    @chukwumapaul3465 8 місяців тому

    Hey this is the best video on branding I have ever seen. I just do not understand yet the personality part of the strategy. Any additional comment might be helpful.

    • @BrandMasterAcademy
      @BrandMasterAcademy  8 місяців тому

      Glad you found the branding video useful! For the personality part, think of it as giving your brand human traits to connect better with your audience.
      Or is there something more specific you have a challenge with?

    • @chukwumapaul3465
      @chukwumapaul3465 8 місяців тому

      @@BrandMasterAcademy Thank you so much for your response. I would have really appreciate a content of yours as to how this is done in practice.
      But I am really delighted. Thank you.

  • @jayshaunpatty8972
    @jayshaunpatty8972 Рік тому +1

    Glad I came across this video. It was so detailed and I'm starting a new business. Great video

  • @rolandmay8161
    @rolandmay8161 Рік тому +1

    I built a gin brand thanks to you .
    Valour Premium Gin.
    Still working on the marketing but i know im gonna kill it with your guidance 🇿🇦🇿🇦

  • @akane8615
    @akane8615 Рік тому +10

    You're good at explaining but i wish to see what a complete and finish brand strategy look like, maybe you can do a series and walk us through ur brand building.

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому +7

      Hey,
      Thanks for the suggestion! It's always good to hear what you'd find useful.
      Actually, that's a great idea to create a series walking through a complete brand strategy. I can't make promises right now, but I'll definitely consider it for future content.
      Stay tuned!
      Stephen

    • @babarshaheen919
      @babarshaheen919 Рік тому

      Much needed

  • @SustainableConsciousness
    @SustainableConsciousness 5 місяців тому

    just learnt so much about branding in such a short time!

  • @TheeeDannyD
    @TheeeDannyD 10 місяців тому

    BEST VIDEO ABOUT THIS TOPIC! Nice one!

  • @urickesau7979
    @urickesau7979 Місяць тому

    Thank you for this, really powerful stuff 💯

  • @MeralSelma
    @MeralSelma 6 місяців тому

    4rabet pe bets lagana bohot asaan hai bro, interface bohot clear aur simple hai 📱💯

  • @Abimbolaoliyidetv
    @Abimbolaoliyidetv 10 місяців тому

    This was executed with so much clarity❤😊

  • @mcee555
    @mcee555 Рік тому +2

    Super glad for the uploads again - were you guys taking a break?

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому +2

      Yes. Content creation catches up with you. Unplugging a little gives you the energy to go again
      Glad to be back into it now :)
      Enjoy

  • @呂博凱
    @呂博凱 2 місяці тому +1

    Awesome content
    Much Appreciated!! 👍👍👍👍👍👍👍

  • @bantuandproud8456
    @bantuandproud8456 3 місяці тому

    I have a professional certificate in Strategic Brand Management form Curtin University. And honestly, your content is so great and well refined. I just discover your channel, and you just won one more subscriber.
    Q: May I know what software do you use for the presentation of the slides?
    Thanks!

    • @BrandMasterAcademy
      @BrandMasterAcademy  3 місяці тому

      Thanks for your kins words 😊
      Our team uses adobe suite 👍

  • @yamadosensei9639
    @yamadosensei9639 9 місяців тому

    loved your video man! very well explained!

  • @Theoverthinker81
    @Theoverthinker81 Рік тому +1

    Branding is the company's personality.

  • @RiseolPark.
    @RiseolPark. Рік тому +3

    An excellent video...really simple English ❤️❤️❤️❤️

  • @djyesphoto
    @djyesphoto Рік тому

    This is thorough. Appreciate this Branding breakdown.
    Starting from scratch at a intermediate level, how long do you think it’d take to launch a new brand?

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому +1

      It varies. Some brands launch within weeks, while others take months. Depends on your approach and how deep you dive into each pillar.
      Anywhere between 4-12 weeks
      A tip: Don't rush the process. It's about clarity, not speed. Engage with each of the 9 pillars - they're crucial.
      Hope this helps

  • @SheriGarisek
    @SheriGarisek Місяць тому

    Thank you for such amazing content! I'll have to get my business partner to take a look, too. One question...I'm looking up branding and the holidays. Should you change up your brand colors for the different holidays and seasons, should you have a color palette for these as part of your brand (even subtle color changes), or do you stay strong with your primary branding colors? I've found conflicting advice for this online and was wondering what your thoughts are. Do you have a video that addresses this? Thank you.

    • @BrandMasterAcademy
      @BrandMasterAcademy  Місяць тому +1

      Your core brand colors build recognition, so stick with them as your base. Seasonal tweaks, like complementary hues or subtle accents, can add festive flair without losing consistency-think Starbucks' red cups.

  • @PaulChaneymusic
    @PaulChaneymusic 11 місяців тому

    This is solid information that makes sense. thank you.

  • @JoaoVitor-yi7sc
    @JoaoVitor-yi7sc Рік тому +1

    What a class! Grateful for this 👊❤️

  • @splattrick2432
    @splattrick2432 Рік тому

    Just wanted to leave a big thank you for your phenomenal videos! I've been watching/listening to them for the past few days to gain more clarity and understanding into how brand strategy can help my small business. If I may make a suggestion, while the theories and frameworks are really good to get my feet wet I would love to see videos about case studies/applications in how these branding strategies shape the storytelling of a range of different brands (from small business to large corporations). Thanks for all the content, I've subbed and will be watching more content now

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому

      Cheers for your feedback… Taken on board 👍
      We do of course dive much deeper into case studies and application in our flagship programs > brandmasteracademy.com/programs-tools/
      Reach out if you need anything

  • @JojouBateau
    @JojouBateau 4 місяці тому

    Great info simple and to the point.

  • @amsoftw_labs
    @amsoftw_labs 6 місяців тому

    Aprendi mais neste vídeo no que na faculdade.... muito bom 👍

  • @MrisaacChambers
    @MrisaacChambers Рік тому +2

    Love the videos. I signed up for the free brand strategy a few times, and it hasnt arrived in days. Could i get some help from your team? Id love to get that.

  • @romanticscents
    @romanticscents Рік тому +2

    Thank you, your video is so helpful. First time. Subb'ed..(great info)

  • @awarrenty
    @awarrenty Рік тому

    Awesome! Insta subbed! Thank you very much for this golden branding breakdown!

  • @techyk3582
    @techyk3582 8 місяців тому +1

    Thankful for the video. I wanna reimagine your 2 minutes. I have an creative agency which niche or audience should i target because everyone one can take benefit for it if the are online? Ignore my profile image. It was when i was just an spoil boy created it using mobile.

  • @dralibeshara
    @dralibeshara 9 місяців тому

    Thank you for sharing this information , well structured and action points. From your experience , can i start doing this for my new venture on my own , or at least have the key points ready for a branding company?

    • @BrandMasterAcademy
      @BrandMasterAcademy  9 місяців тому +1

      Glad you enjoyed it 😊
      If you can engage a strategist who can help you that would be great, but simply having this knowledge will help you look at your brand differently.
      If you’d like to take more control over your brand strategy, you can learn how to do so here
      brandmasteracademy.com/brand-master-secrets/

  • @sriyanipremasiri6760
    @sriyanipremasiri6760 5 місяців тому

    I like to learn about branding. Recently, I found your channel. These days I am studying your tutorials. Can you please recommend me an online branding course that covers A-Z about branding?

    • @BrandMasterAcademy
      @BrandMasterAcademy  5 місяців тому

      It's great to hear that you're diving into branding with our tutorials. If you're looking to deepen your knowledge, we have several resources and programs that might interest you, covering everything from the basics to advanced strategies.
      Feel free to explore more on our website.
      brandmasteracademy.com/brand-master-secrets/

  • @MustafaSebahat
    @MustafaSebahat 6 місяців тому

    My brother told me about the cricket betting options there hit big on the last match thanks to his tips 🏏

  • @GumbullHQ
    @GumbullHQ 5 місяців тому

    This is pure gold

  • @DevisDiary.
    @DevisDiary. 5 місяців тому

    Such a good video, thanks!

  • @leahprieto9687
    @leahprieto9687 4 дні тому

    Very educational and full of knowledge video!! Thanks for sharing..these are all we need to know!💓

  • @lamonefelder7084
    @lamonefelder7084 Рік тому

    Wow!! That was awesomeness!! Thanks!!

  • @zaidali5016
    @zaidali5016 11 місяців тому

    This explanation is top tier

  • @jeffmangione2024
    @jeffmangione2024 4 дні тому

    When you talk about corporate identity in fact you talk about corporate design. Identity is the characteristic outcome of a strategy.

  • @jeevajeevy8876
    @jeevajeevy8876 Рік тому

    these is gold 😍

  • @ayouboulhadj123
    @ayouboulhadj123 Рік тому +2

    Thank you so much for these informations

  • @chukwumadaniel3785
    @chukwumadaniel3785 3 місяці тому

    Very detailed!❤

  • @darlan.moreira
    @darlan.moreira 10 місяців тому

    Amazing video. Thaks a lot!

  • @olemonah
    @olemonah Рік тому

    Wonderful information thank you so much

  • @ESkengman
    @ESkengman Рік тому

    LOVE your content! Your Brand Strategy Blueprint doesn't download. It takes you to a page with a '80% loaded' image - and it just never downloads or arrives? I have tried twice now. Please help?

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому

      Hi there,
      Please email us on support@brandmasteracademy.com
      Thank you

  • @VusiSingatha
    @VusiSingatha 4 місяці тому

    Very interesting valuables video ❤you did it boss

  • @JulieCarani
    @JulieCarani Місяць тому

    Would it be wrong to look for a SMM here for a boutique hotel in Vermont?

  • @JenniferDele
    @JenniferDele Місяць тому

    And most emplyers leave no.1-7 to us the graphic designers to "research and wow them" in No.9 😂🤦🏽‍♀️
    Sir/ma'am you're walking with me through the process, thank you. ❤😂

  • @svandyk3
    @svandyk3 Рік тому

    This is super valuable!

  • @colourberry
    @colourberry Рік тому

    Excellent video thank you for this.

  • @rahymsc4587
    @rahymsc4587 Рік тому +1

    Are the 9 pillars of brand strategy different from the brand strategy framework?

  • @Donna-r6Donna__gb3o
    @Donna-r6Donna__gb3o 5 місяців тому +1

    Poetic journey: the essence of refund details and expected actions

  • @TumiRoch
    @TumiRoch Рік тому +1

    Thank you for this!

  • @AhmetTuba-cl1rd
    @AhmetTuba-cl1rd 6 місяців тому

    Yeah I've been into the cricket betting there's a special boost for big matches coming up 🏏

  • @chrismatthee781
    @chrismatthee781 Рік тому

    Hi, What is the difference between branding positioning and when doing marketing positioning?

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому +1

      They are one and the same, we position the brand, then we market the brand.
      There is also product positioning which assumes the broader brand position but allows for more specified messaging

    • @chrismatthee781
      @chrismatthee781 Рік тому

      I bought Brand Master Secrets. I am 55% into the first course and already understand clearly what you are mentioning in your above reply. The BrandMaster course is fantastic! Very clear, packed with information, and well-produced. Thank you@@BrandMasterAcademy