Why Athletes Are The Biggest Influencers

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  • Опубліковано 3 чер 2024
  • Thanks a lot to Shopify for sponsoring this series!
    www.shopify.com/athleticinterest.
    📫 Subscribe to our newsletter: athleticinterest.substack.com/
    ⏱ Timestamps
    00:00 Are Creators The New Athletes?
    02:14 The Rise and Fall of Boxing
    06:22 Influencers ≠ Athletes
    10:33 Business Athletes presented by Shopify
    🎬 About
    Athletic Interest is a video essay series that investigates business stories from the world of sports.
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    #loganpaul #athlete #boxing
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КОМЕНТАРІ • 341

  • @vatsaldvora
    @vatsaldvora Рік тому +1556

    And then there is Sebastian Vettel who didn’t care about social media and when he finally got on Instagram, it was to announce his retirement!

    • @gabrielle.s1896
      @gabrielle.s1896 Рік тому +110

      absolutely the worst rollercoaster of emotions i've gone through lmaoo i was so excited

    • @nikudevin
      @nikudevin Рік тому +9

      Woooohooooo Yesssssss. Ring Ding ding ding...

    • @NishManoj
      @NishManoj Рік тому +35

      I like how he's using it now to tell his life story and how he started racing

    • @segwhkamaza6447
      @segwhkamaza6447 Рік тому +29

      @@NishManoj i love how he tags himself in his own accounts story

    • @NishManoj
      @NishManoj Рік тому +24

      @@segwhkamaza6447 big dad energy😂🙏🏾

  • @SamMartinPeakPerformance
    @SamMartinPeakPerformance Рік тому +879

    A big difference is longevity. The very best athletes have a 15-20 yr career at the top. So many top influencers are lucky to get 3 yrs before they become irrelevant or people just get bored of them. (There are of course major exceptions like the Paul brothers, KSI etc)

    • @malindu9843
      @malindu9843 Рік тому +5

      Exactly!

    • @aci6828
      @aci6828 Рік тому +40

      Well average nba player career in the nba is actually 6 years so it’s more so the top longevity athletes like lebron and Brady with careers that long tbh

    • @SamMartinPeakPerformance
      @SamMartinPeakPerformance Рік тому +42

      @@aci6828 for sure 👍 that's why I said the "very best" athletes. Most are lucky to get 10 years at a push

    • @commando1092
      @commando1092 Рік тому +3

      and they are still praised after retirement

    • @user-qd3vs6on1f
      @user-qd3vs6on1f Рік тому +4

      american thumbnail. where is virat kohli(200 million just on instagram), messi(375 million just on instagram),neymar(170 million just on instagram). plus these player's whole life dedicated to their sport. Not a 3 year career

  • @torachan23
    @torachan23 Рік тому +1433

    More people know athletes and UA-camrs than their local politicians, the people who could actually have an impact on your life

    • @russell6075
      @russell6075 Рік тому +4

      politicians offer nothing but lies at least athletes can score overhead kicks

    • @Sp33dGames
      @Sp33dGames Рік тому +92

      True but if their (including mine) local polititians would perferm in an equivalent way, this would change really fast.

    • @nabilskhirigabbouj7083
      @nabilskhirigabbouj7083 Рік тому +30

      @@Sp33dGames politicians in boxing matches 😅

    • @BeansBeansBeans
      @BeansBeansBeans Рік тому +115

      When has my local politician ever scored over 100 goals in the Champions League?

    • @hugonongbri8100
      @hugonongbri8100 Рік тому +49

      "Politicians, the people who could actually have an impact on your life"
      Don't know where you're from, but in my country this is actually a joke 😂😂

  • @numberyi
    @numberyi Рік тому +171

    Skill in a sport transcends language barriers

    • @AthleticInterest
      @AthleticInterest  Рік тому +22

      No doubt about that! 🌎

    • @indrashinaga
      @indrashinaga Рік тому +3

      People still watch Leo Messi and absolutely fine if the fella never speak any English, even for one sentence in any circumstances.

  • @ThatwasAsian
    @ThatwasAsian Рік тому +141

    We all got Rick rolled at 10:22 and didn’t even notice 😂

  • @yugam-jain
    @yugam-jain Рік тому +142

    Notice how Red Bull is mentioned as a leading sports brand at 9:58, shows how a brand rooted entirely rooted outside of the sports world has now become a strong brand in it.
    Now, about 90% of my red bull sports hype is being fueled by Athletic Interest alone. Good job guys.

  • @charlesarg4022
    @charlesarg4022 Рік тому +16

    great content! In my opinion, Cristiano Ronaldo, Michael Jordan and Lionel Messi are amazing influencers who have been around for decades. They were influencers before apps, before mirror selfies. I think with them we got used to the routine of the extraordinary, and we don't realize anymore that they are all the time present in the sports world.

  • @GianTheDesigner
    @GianTheDesigner Рік тому +35

    the editing and storytelling in this video is top notch, very inspiring and happy i found this channel!

  • @thedutchexposer
    @thedutchexposer Рік тому +289

    To compare, Formula One gets around 70 million views per race. I think people really underestimate the influence athletes like Max Verstappen and Lewis Hamilton have, especially in Europe.

    • @segwhkamaza6447
      @segwhkamaza6447 Рік тому +8

      70 million but nearly half of them watchs f1 like football wherever they go they attract new people and they will remamber the winners name my mother still remembers schumacer button and alonso she watched one race in her life and still talks about how loud car was

    • @felipereyna1955
      @felipereyna1955 Рік тому +8

      It si true, but their influnece is not comparable to footballers or another athletes like Usain Bolt, Michael Phelps, Roger Federer. F1 is still a niche sport.

    • @manucr9183
      @manucr9183 Рік тому +4

      The only one to branch out was Hamilton.

    • @justinfoar1562
      @justinfoar1562 Рік тому +12

      They're popular but football has the most famous human beings in the world. Cristiano ronaldo is the most famous man in the 21st century

    • @martijnstrobbe9786
      @martijnstrobbe9786 Рік тому

      Car branch, oil branch and back in the day tabbaco branch, anyoen loves nascar? that's how america is, WWE AND NASCAR deadbrainstories

  • @smalljack5248
    @smalljack5248 Рік тому +45

    that ishowspeed goal and siuuuuu was legendary😂🤣

  • @Pluckaiy
    @Pluckaiy Рік тому +134

    The charity football event is something Sidemen have done for a long time not a once off

    • @merial7
      @merial7 Рік тому +13

      But not every week.

    • @Legend-gv2nx
      @Legend-gv2nx Рік тому +8

      missing the point

    • @d.tcomma
      @d.tcomma Рік тому +5

      @@Legend-gv2nx He says in the video that they recently tried their luck in a charity all star match. As if it was the first match they have hosted

    • @omzy8700
      @omzy8700 Рік тому

      @@d.tcomma yes but it is not something that they do every week for a year ,how many people do you think will pay every week to watch them playing football ,do you think they would be able to reach 1 million every week ? ,the reason why the charity Match is successful is because it is only done once a year .

    • @d.tcomma
      @d.tcomma Рік тому

      @@omzy8700 yea but the charity match wasnt to compete with footballers and their influence over the sport, it was for charity.

  • @carlsagan4129
    @carlsagan4129 Рік тому +1

    this video is so professionally prepared i enjoyed every second

  • @darian9095
    @darian9095 Рік тому +1

    This was a very well produced and insightful video!

  • @AltsekBUL
    @AltsekBUL Рік тому +5

    Ooo, this channel is going to blow up! What a content, premium stuff!

  • @skyfall4452
    @skyfall4452 Рік тому +9

    Love your channel guys. Sports economy is so interesting with the right channel to watch

  • @emilproducing
    @emilproducing Рік тому +6

    Very good Video! I love your tips how athletes can start a business.

  • @Ayusshhh27
    @Ayusshhh27 Рік тому +17

    What a well produced video! ❤️

  • @NihinduAngana
    @NihinduAngana Рік тому +1

    Awesome video as always mate!!

  • @TSierra
    @TSierra Рік тому +4

    Thank you for the content. This is a great video, good job!

  • @luisayala3451
    @luisayala3451 Рік тому +1

    Wow, amazing video, it's really outstanding how an athlete can influence the audience around the world

  • @RVZER
    @RVZER Рік тому +1

    I can't believe this content is free. you did some crazy research. thanks for the video.

    • @AthleticInterest
      @AthleticInterest  Рік тому +1

      Wait... we've been giving it out for free?! 😱
      (Thank you, we're very glad you enjoy it! 😄)

  • @futurehofer1564
    @futurehofer1564 Рік тому +14

    Oh my God, the idea of them playing a tennis match makes me die inside 😭

  • @cryptobull738
    @cryptobull738 Рік тому +2

    This is a exceptional video

  • @robert2690
    @robert2690 Рік тому +9

    If your influence draws in millions of viewers worldwide every week, then you know you are at the top.

  • @houseofshorts3931
    @houseofshorts3931 Рік тому +4

    love ur vids keep it up

  • @MuhammadSalarAyub
    @MuhammadSalarAyub Рік тому

    Great analysis

  • @blingblingz_
    @blingblingz_ Рік тому +5

    + why athletes are the biggest influencers?
    - because they have actual skills

  • @rawnanle
    @rawnanle Рік тому

    Great video as always

  • @nabhannbn
    @nabhannbn Рік тому +1

    Always brings the best content

  • @ghostgetti4310
    @ghostgetti4310 Рік тому

    This is a great video, so much I hadn't realized!

  • @user-do5sw4ju1i
    @user-do5sw4ju1i Рік тому +2

    Incredible video, amazing quality…much respect❤

  • @Miguelvillaloboss
    @Miguelvillaloboss Рік тому

    amazing video !

  • @thecrazymercan
    @thecrazymercan Рік тому

    🎉🎉🎉 great Video. Great content

  • @gigainvestor
    @gigainvestor Рік тому

    Wow! So entertaining video!
    Editing on point and great story
    The algorithm got it right this time!
    Greetings from 🇧🇷

  • @theplaylistpsycho
    @theplaylistpsycho Рік тому

    My mind is blown, the editing, the information, the pacing, that was the easiest subscribe of my life.

  • @glenntaylor9144
    @glenntaylor9144 Рік тому +17

    Why has this channel only got 588k followers, this should be a million+ all day long.

  • @recration
    @recration Рік тому +4

    My man nimmt Rafa als Beispiel, du bist ne Legende und a Man of Culture, I see haha

  • @NOREALESTATEINVESTORLEFTBEHIND

    Wow, thank you for sharing this great information and knowledge, you were able to articulate it and explain it very well for us to better understand it all. i would love to take this time and openly extend an invitation to have you as a special guest and also an expert on the topic I am sure that our Podcast subscribers' followers would love it. Looking for hearing back from you,

  • @TheMarslMcFly
    @TheMarslMcFly Рік тому +48

    Despite being a wrestling fan, it took me to watch this video to learn that Logan Paul actually did a Frog Splash onto the Announcers table lol

    • @dashtoroya2838
      @dashtoroya2838 Рік тому +5

      Now Logan Paul is going to face Roman reigns for the world title on November 5th.

    • @yugam-jain
      @yugam-jain Рік тому +7

      @@dashtoroya2838 WTF?? WWE is a joke man

    • @dashtoroya2838
      @dashtoroya2838 Рік тому +10

      @@yugam-jain well we can expect a great match from both of them and it's clear WWE won't let Logan Paul win lol

    • @sobversion3
      @sobversion3 Рік тому

      @@dashtoroya2838 David Arquette was WCW champ in its heyday lol; can't rule it out

    • @sup9023
      @sup9023 Рік тому +1

      @@dashtoroya2838 That match one of the greatest matches in wwe.

  • @kaws3076
    @kaws3076 Рік тому

    Such a good video! Wow

  • @alivirk3074
    @alivirk3074 10 місяців тому

    Man your voice is amazing

  • @crbsoup6315
    @crbsoup6315 Рік тому +1

    yooo new upload letss goooo

  • @parryhotter7905
    @parryhotter7905 Рік тому

    amazing video

  • @Ryz414
    @Ryz414 Рік тому +7

    1:15 "The more things change the more they stay the same"

  • @davismotomiya29
    @davismotomiya29 Рік тому +5

    Using KSI and the word "Mural" in a span of few minutes was really nice

  • @MrMeMyselfandI
    @MrMeMyselfandI Рік тому +8

    They’re often the peak of physical fitness and represent the pinnacle of physical accomplishments. Moreover they’re branching out and becoming political which may make them divisive but influential

    • @Someone25948
      @Someone25948 Рік тому

      Babar Azam going to be Pakistani PM in 2042 if he wins cricket world cup final this sunday 😂

  • @uummaaiirr
    @uummaaiirr Рік тому +3

    He slapped Terrell for calling him by his slave name.
    His name is Muhammad Ali.

  • @MusicMeen
    @MusicMeen Рік тому

    Amazing channel

  • @jaingarvit2621
    @jaingarvit2621 Рік тому +3

    still can't imagine paying for these events

  • @maxcoaching4644
    @maxcoaching4644 Рік тому

    Great that you gave your own opinion on the topic, even if it receives criticism

  • @kisankumar7408
    @kisankumar7408 Рік тому +3

    Love your video.
    Make video on qatar worldcup like which team is strong ,probability and tactics.
    Plssssssssssssssssss

  • @OmarKhanMOK
    @OmarKhanMOK Рік тому +5

    It's pretty simple: Celeb culture isn't as big outside the States. The biggest "stars" would be those ubiquitous across borders. Nothing more universally followed as popular sports.

  • @pokukusi437
    @pokukusi437 Рік тому +2

    Best UA-cam channel

  • @abhinavrawat3223
    @abhinavrawat3223 Рік тому

    your videos always makes me think🤔

  • @feitanthegoat
    @feitanthegoat Рік тому +1

    well actually, KSI and his Sidemen boys were known for football challenges back in the day and hosted their first charity match years ago and it did pretty well tbh + TOBJZL is having the chance to play in an FA Cup match( a major league cup in england) with a low division team but refused.

  • @Trilogye
    @Trilogye Рік тому

    7:30 lmaoo Speed with the goal

  • @gabrielbritob
    @gabrielbritob Рік тому +2

    Athletic interest is legit!

  • @the_real_idoit8166
    @the_real_idoit8166 Рік тому +1

    7:29 they’ve done that for years not the first time a charity match was set up by them

  • @ernestgega4633
    @ernestgega4633 Рік тому +3

    The football Charity Match was hosted by the Sidemen, a group of youtubers and one of those being KSI!

    • @ASK-ce6ps
      @ASK-ce6ps Рік тому

      Everybody knows sidemen

  • @sirantisocial9681
    @sirantisocial9681 Рік тому +1

    We all can agree that half of the audience who watched Sidemen charity match came there to watch speed

  • @aaronbailey782
    @aaronbailey782 Рік тому

    I don't relay comment on your videos, but I have to now, I completely understand what your saying

  • @daytonode
    @daytonode Рік тому +1

    He really tried sneaking in logan paul there as an athlete lmfao

  • @shimaarnaud1120
    @shimaarnaud1120 Рік тому +1

    messi and ronaldo iconic picture is the greatest photo taken in history

  • @LordWay
    @LordWay Рік тому +1

    Unless you are Swindon Town FC where they tend to sign a famous person every few seasons 😂

  • @The_G.O.A.T__
    @The_G.O.A.T__ Рік тому +1

    Hi Again Athletic Interest 👋

  • @salashayder6354
    @salashayder6354 Рік тому

    They need to try car racing from all the influence

  • @Younex
    @Younex Рік тому +2

    I don't understand why some people still call Muhammad Ali → cassius Clay!!! he literally was screaming at journalists who called him that 😑

  • @natick2958
    @natick2958 Рік тому

    dude i may be high but the way these videos are structured is really good its like im reading a fucking academic paper on a subject

  • @1dylanflowang
    @1dylanflowang Рік тому +1

    difference between influencers and athletes is this, Influencers do it for the views, athletes do it for their country and for themselves. They train and compete even when no one is watching.

  • @MrTVintro
    @MrTVintro Рік тому +1

    11:25 the Sidemen vs UA-camrs charity soccer match has 15 million views.

  • @gergoszalanczi179
    @gergoszalanczi179 Рік тому

    7:18 dude the sidemen charity game was going even before the whole boxing shit started XDDDD

  • @abhijeetpatil2794
    @abhijeetpatil2794 Рік тому

    Ali would be asking from heaven ' what's my name ' when he used his original name .

  • @donut9600
    @donut9600 Рік тому

    0:37 lmao rip goatifi

  • @sameek19
    @sameek19 Рік тому

    Athletic Interest: All Hits, No Misses!

  • @ccyclo
    @ccyclo Рік тому +1

    Bro really tried to sneak Logan Paul😭😭

  • @albertvillalobos1377
    @albertvillalobos1377 Рік тому

    I haven’t watched this video yet but I am part of the group that wonders why anyone even cares what these people have to say outside of sports.

  • @kingkhaya1115
    @kingkhaya1115 Рік тому

    I’m so mean I make medicine sic~Ali 😂

  • @zacharygoodwin789
    @zacharygoodwin789 Рік тому

    Great video, as always, but I think the bit about the sidemen charity match is a bit misleading. I don’t believe Logan Paul was really part of it and rather than a ‘try their luck’ thing it was an annual event

  • @Sportshorts77
    @Sportshorts77 Рік тому

    Make video on why signing Cristiano will never be loss no matter what he is just incredible in bringing fan to ground

  • @badgumby9544
    @badgumby9544 Рік тому +2

    No employee is worth the kind of money they pay these people. They play with balls, drive cars fast or beat each other up for money. Who cares what they think about anything. I sure don't.
    Don't look up to or use these types of people as role models. Or care what they have to say about anything. They don't live in the same reality you do. And they are not who you think they are out of the spotlight.

  • @ProPlayerTrainingZone
    @ProPlayerTrainingZone Рік тому +2

    Now CR7 has 500m ig followers😮

  • @alpavora9430
    @alpavora9430 Рік тому +5

    King Kohli 🔥🔥

    • @dimebang8052
      @dimebang8052 Рік тому

      kin cr7 cristiano ronaldo siiiiiiiiiiiiiiiuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

  • @NihinduAngana
    @NihinduAngana Рік тому

    haha smooth segway to the sponsor!! #SmoothCriminal

  • @itz_yeastic
    @itz_yeastic Рік тому +4

    2:28 Buddy, his real name is MUHAMMAD ALI, not an AKA, he has said it multiple times, please don't disrespect him like that.

  • @birger937
    @birger937 Рік тому

    Fatneek finally got the honor of appearing at Athletic Interest.

  • @kylereiter1432
    @kylereiter1432 Рік тому +1

    I see your ad rickroll

  • @bikershub9680
    @bikershub9680 Рік тому

    Make videos on cricket

  • @bgb_
    @bgb_ Рік тому

    The New Originals 🐐

  • @jashansogi2641
    @jashansogi2641 Рік тому

    10:32 that could be a shirt

  • @senthamizhselven3668
    @senthamizhselven3668 Рік тому +3

    It is Muhammad Ali, not Cassius Clay AKA Muhammad Ali.

    • @jaip7399
      @jaip7399 Рік тому

      Cassius Clay was better

  • @ole-hermanrudshaug1101
    @ole-hermanrudshaug1101 Рік тому

    This guy dont miss

  • @danaghasempour580
    @danaghasempour580 Рік тому

    8:40 a mindblowing theory.

  • @edwardiris58
    @edwardiris58 Рік тому

    0:28 mayweather vs McGregor did 4.3m ppv buys one of the biggest ppvs of all time

  • @Real_SkyRipper
    @Real_SkyRipper 10 місяців тому +1

    this is pretty simple, just to give my take on the questions "why would people pay to watch 2 youtubers box", because it's not something you would expect, that's why, it's like if someone made a Trump vs Biden box, or a Ryan Reynolds vs Ryan Goslin, or a Chris Hemsworth vs Chris Evans, etc... it's something we never thought we would ever see but maybe we did wonder or talk about who would win in such a situation, so yeah pretty easy money making thing if they actually wanted or needed the money, hell imagine a Messi vs Ronaldo box match, if that doesn't hit 2 billion views i don't know what will.

  • @-Scrapper-
    @-Scrapper- Рік тому +2

    Philosophers, mathematicians poets>>> gladiators

  • @carenthusiast6748
    @carenthusiast6748 Рік тому

    Athletic Interest wants to be the Nike of sports infotainment

  • @1dylanflowang
    @1dylanflowang Рік тому

    brands should sponsor those that deliver results, like competing at the Olympics or even at the national level. What sporting achievements do influencers have?

  • @United_Wings
    @United_Wings Рік тому

    Nice

  • @SH1MIL
    @SH1MIL Рік тому +2

    10:21 Is that???

  • @dinisfonseca6305
    @dinisfonseca6305 Рік тому +1

    Lionel* not Lainl