5 Psychological Tricks Starbucks Uses To Market Their Coffee & Make Billions | Restaurant Marketing

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  • Опубліковано 25 лис 2024

КОМЕНТАРІ • 177

  • @WilsonKLee
    @WilsonKLee  3 роки тому +5

    💎 Want to learn how to transform your food idea into a profitable restaurant business? Learn how in my FREE Masterclass: swiy.io/pro-mc-yt
    💎 Want to learn how to transform your food idea into a full-fledged profitable food business in 30 - 60 days? Learn how in my FREE Masterclass: swiy.io/fpf-masterclass-yt

  • @anisraiss
    @anisraiss 2 роки тому +51

    I moved to Spain from the Netherlands got quiet depressed by this. After seeing your video's I made a biz plan and now we own a bubble tea shop in spain and it rocks, i wanna thank you so much for doing this!!!!!!! love

  • @donovanconley8688
    @donovanconley8688 3 роки тому +43

    The .99 vs .95 distinction was fascinating, thanks!

  • @shintalynnoctavia8856
    @shintalynnoctavia8856 2 роки тому +33

    I am an ex starbucks barista, and that's conspiracy about starbucks baristas are trained to write customer's name wrong for marketing is not true😁 Sometimes, we can't hear clearly when customer say their name maybe because of music or the crowd. I just found new knowledge about application of psychology in business. Such a good channel, keep it up😊

  • @nataliehonken662
    @nataliehonken662 3 роки тому +10

    Wow I love the comparison between McDonalds and Starbucks in the use of the charming effect !

    • @WilsonKLee
      @WilsonKLee  3 роки тому +1

      :) do you like these psychology hack tips?

  • @robertoacastillo
    @robertoacastillo 15 днів тому

    Excellent compilation of tips and tricks that are easy to apply. Thanks for sharing!

  • @DavidVanmeterDutch
    @DavidVanmeterDutch 2 роки тому +3

    How businesses like Starbucks and grocery stores arrange the inside, organize items for sale, smells, sounds, etc. Would be interesting if I learn more about as well. I am about to buy my first business which is a coffee/deli shop and am looking for all the info I can!! I think we all are, but I am special! Haha!!

  • @CamerieriZeppoleMix
    @CamerieriZeppoleMix 3 роки тому +5

    i love psychological tricks and hacks great for sales

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      Interesting as we break it down. Something we can all use 😊

  • @ibrahimawadi2135
    @ibrahimawadi2135 2 роки тому +2

    Thanks to this guy man i am going to open my Starbucks cafée
    from all the incredible knowledge he has. 😄

  • @harlanfreeze6002
    @harlanfreeze6002 2 роки тому +1

    Thanks for letting us sit back as you pick your own knowledge filled brain for us.

  • @marwamess9573
    @marwamess9573 2 роки тому +2

    omg your videos helps me so much . it's my dream to open my own restaurant and ur videos just guide me , thank you so much , i really enjoy ur work pealse keep going .

  • @indiancoupleincanada5352
    @indiancoupleincanada5352 3 роки тому +6

    Awesome video. Would like to implement for my restaurant. Thanks Wilson for sharing it.

  • @ZelOnDesignSA
    @ZelOnDesignSA Рік тому +2

    Love your videos thank you - helps me a great deal - opening my own tea garden this week. These edu bits are gold nuggets!!!

  • @chocolatecheekschocolatewi9018
    @chocolatecheekschocolatewi9018 2 роки тому +1

    Thank u wilson. I am going to open my coffeeshop because of watching all your vids.

  • @ajaythomas2009
    @ajaythomas2009 2 роки тому +1

    I didn't knew there was so much to business

  • @sokphyblakeman5008
    @sokphyblakeman5008 3 роки тому +3

    This is great video keep more coming Wilson. God bless you 🙏🙏🙏🙏

  • @kulchitskywright
    @kulchitskywright Рік тому

    Even after knowing all these and more, I still love Starbucks any day. They have earned my loyalty forever

    • @Smithpolly
      @Smithpolly Рік тому

      What do you like about it?

  • @dozyonline
    @dozyonline Рік тому

    was pleased to find out I'm already doing almost all of these things in my coffee shop! only thing I havent got is we do two sizes not three, will have to see how that goes maybe

  • @ragulcruise7
    @ragulcruise7 3 роки тому +3

    Your videos are awesome brother ❤
    My dream is to become a successful entrepreneur and your videos are helping me so much providing me a lot of knowledge and confidence. I have become a fan of you.

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      Thank you for the kind words! Happy to hear you find the videos helpful!

  • @mukshedullah6863
    @mukshedullah6863 Рік тому

    Thank you Dear, just, from couple of days I am looking your videos which actually I was looking for. Definitely,i wl b able to gather good amt of knowledgeable through your videos to start my business in coming days. Luv from Assam, India.

  • @antoniodossantos5960
    @antoniodossantos5960 2 роки тому

    Hello Wilson 🌎 Thanks. Greetings from Colombia. The Venezuelan Immigrant writer, ecologist, entrepreneur 🇻🇪

  • @hazharasos6037
    @hazharasos6037 Рік тому

    Thank you so much, always your videos helps me, keep going please

  • @shahedeen_ansary_
    @shahedeen_ansary_ 2 роки тому +1

    Incredible tricks for marketing.. Thanks for sharing these hacks👌👌👌

  • @meheartvlogs8266
    @meheartvlogs8266 3 роки тому +1

    Yes Pls Im still learning a lot from you Because Im planning to open my own Coffee Shop

  • @britneywoo3787
    @britneywoo3787 3 роки тому +1

    Addicted to these videos. Thanks for the amazing info!

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      Glad you like them Britney

  • @Mouadlahmine
    @Mouadlahmine 4 місяці тому

    Yes I do like your vids sir, just make more like this. Please!

  • @shygirlshar8509
    @shygirlshar8509 3 роки тому +1

    Love your clever videos! The information is valuable!

  • @BusinessTipsWithYulianna
    @BusinessTipsWithYulianna 3 роки тому +6

    Very interesting to know it. Thanks for sharing it.

  • @stalins-vj3ss
    @stalins-vj3ss Рік тому

    Thanks a lot .... very much helpful...

  • @levinsonmartins865
    @levinsonmartins865 2 роки тому

    Yes, pls cover the psychological aspects

  • @JEAlvarado
    @JEAlvarado 2 роки тому

    All useful tricks! Thanks for sharing! ☺️

  • @ekeywong7425
    @ekeywong7425 2 роки тому +1

    Hi mr Wilson Lee , I am about to start a cafetaria in Suriname , it's a 3rd world country in South America , slow economy , do you have added tips on the ones you've allready mentioned in this video? , Thanks a lot for these videos..

  • @czanalao8928
    @czanalao8928 2 роки тому

    Thanks for sharing! More of these please. :)

  • @melaniaimperial4947
    @melaniaimperial4947 2 роки тому

    Great video! Thanks!

  • @kaindostefanotv8154
    @kaindostefanotv8154 11 місяців тому

    You are saving lives bro

  • @henryg1423
    @henryg1423 3 роки тому +1

    Thank you for the insight!

  • @OneIdeaTooMany
    @OneIdeaTooMany Рік тому +1

    Most coffee places don't have enough group heads to do triple shots for 16 Oz cups or high cup machines to be able to fit a 16 Oz cup. Those machines tend to cost a lot more and out of budget for smaller cafe's.... Just saying..

  • @amyp9510
    @amyp9510 Рік тому +1

    YES! bring us the hacks and branding tips that many of us have to start out without!! Thank you 😊

  • @esraorer8002
    @esraorer8002 2 роки тому

    Thank yolu , helpful!

  • @Ah-you_said_something-
    @Ah-you_said_something- 3 роки тому +2

    Yesss this is sooo much needed!

  • @uprixify
    @uprixify 2 роки тому

    Great video!

  • @janicetelfer6211
    @janicetelfer6211 Рік тому

    You give me hope❤

  • @courtneyziani6045
    @courtneyziani6045 3 роки тому +4

    What about the high end coffee or ice cream shops that have whole number prices. Is that a sign of even more quality and exclusivity? Example: Matcha Latté 7

    • @WilsonKLee
      @WilsonKLee  3 роки тому +2

      Umm even with quality and exclusivity, I still believe in value. So 6.95 still would convert better imo

    • @courtneyziani6045
      @courtneyziani6045 3 роки тому

      Thank you!

  • @redacted5035
    @redacted5035 3 роки тому +4

    4:06 well no wonder they're making so much revenue, they're selling a tall (small) cup of coffee for $225.00!

  • @Renukacreation
    @Renukacreation Рік тому

    Yes i want the vedio

  • @exotiqeyez
    @exotiqeyez 3 роки тому +1

    yes

  • @munaahmed7500
    @munaahmed7500 3 роки тому +1

    Yes good stuff

  • @rajaaahmed604
    @rajaaahmed604 3 роки тому +2

    Yes very helpful we need more thanks

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      Which brand should i do a deep dive on next?

  • @iamanovercomer3253
    @iamanovercomer3253 Рік тому +1

    Sorry but for a thousand dollars I buy another guitar 🎸over the phone 😂🤣
    My phone $35 and it works 👍‼️

  • @syarifahfitrieassegaff4979
    @syarifahfitrieassegaff4979 3 роки тому +1

    YAZZZ ...

  • @exotiqeyez
    @exotiqeyez 3 роки тому +1

    wow thats crazy this video is so cool

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      Thank our resident editor jason

  • @JoAdventurify
    @JoAdventurify 9 місяців тому

    i got it..that's why no one ever spelled my name correctly whenever I buy sb coffee :D

  • @Feryal_O
    @Feryal_O 10 місяців тому

    What about cakes and donuts ? Should i make a picture with 3 sizes ?

  • @iamanovercomer3253
    @iamanovercomer3253 Рік тому +2

    Being a customer, I want honesty, so as a coffee shop music venue owner, i will treat my customers with the same mindset. Otherwise I would be like those corporations that only care about money not the customer. Starbucks is demonic

  • @lyndacamhongnguyen4272
    @lyndacamhongnguyen4272 3 роки тому +1

    Hi Lee
    My name is Linda
    I'm looking to write small restaurant lease proposal
    But I don't know how to write
    Can you please me out.. thanks

  • @cjcheifer994
    @cjcheifer994 Рік тому

    6:28

  • @inakastories23
    @inakastories23 3 роки тому +1

    Yes

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      great sign to make more of these! :)

  • @saza3485
    @saza3485 2 роки тому

    Nice!

  • @ShatayaSatre
    @ShatayaSatre 2 роки тому

    Yes, yes, yes

  • @peteratherton1191
    @peteratherton1191 Рік тому

    What can one sell with ice cream as the cheer leader effect

  • @exotiqeyez
    @exotiqeyez 3 роки тому +1

    wait yes

  • @deannatutty4555
    @deannatutty4555 2 роки тому

    Yes!!

  • @georgianwindow
    @georgianwindow 9 місяців тому

    How do Starbucks and Costa coffee train their young staff
    I ordered a cheese and pepper croissant with my hot drink I chose medium drink
    the young man took away my croissant he was going to heat it
    Oh I envisioned something really nice crispy fresh but he gave me some dead gloopy mush
    in a bag very hot.. I just went and got a new one in a packet ate it cold at least it was a croissant. I gave him the dead croissant back
    How do you keep standards when you have a lot of staff to train

  • @maxsorange87
    @maxsorange87 2 роки тому

    YES!!!

  • @DTDCarmona
    @DTDCarmona 3 роки тому

    Yes, please.

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      which big food brand do you want to see next for me to do a deep dive?

  • @redvermont1558
    @redvermont1558 3 роки тому +1

    Yes!

  • @ourearthkitchen596
    @ourearthkitchen596 3 роки тому

    Thank u

  • @saraalhababi1565
    @saraalhababi1565 2 роки тому

    Yes!!!!

  • @calummaher8209
    @calummaher8209 2 роки тому

    YES

  • @reemaz803
    @reemaz803 3 місяці тому

    Yaaas❤

  • @carolinavazquez4989
    @carolinavazquez4989 3 роки тому +1

    Yeeessss!!!

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      what big brand should i cover next?

  • @ginitagon
    @ginitagon Рік тому

    How can I translate in t Spanish??

  • @CallmeHana
    @CallmeHana 3 роки тому

    Won't it be confusing if we don't put price on menu? Some ppl think we are not being transparent, no?

  • @filmandphoto11
    @filmandphoto11 2 роки тому

    what's with * all of * the * pauses * ?

  • @rickygalera7954
    @rickygalera7954 3 роки тому

    yes !

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      any food brand that has caught your eye Ricky?

  • @meyou3201
    @meyou3201 3 роки тому

    love the vid, but can anyone ells not find the mentioned link "below"?

    • @WilsonKLee
      @WilsonKLee  3 роки тому +1

      it is the first link in the description

    • @meyou3201
      @meyou3201 3 роки тому

      @@WilsonKLee thank you for the reply

  • @itsandyagain
    @itsandyagain 3 місяці тому

    I've never understood why people buy gift cards. Cash is like a gift card that can be spent anywhere. Not to mention, if you buy a $20 gift card, you're very unlikely to buy exactly $20 worth of product, so you're probably gonna spend like $25-ish to clear out that gift card. I understand why businesses like gift cards, but why do people buy them when it's such a bad deal?

  • @jeferssonruiz7553
    @jeferssonruiz7553 3 роки тому

    YES!

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      Any particular food brands that has caught your eye?

  • @mdsalu1670
    @mdsalu1670 3 роки тому +1

    Yes yes yes🙏

  • @MissSunshine8
    @MissSunshine8 3 роки тому +1

    Yes😁😄🙏

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      which brand should i do a deep dive next?

  • @syafiqsfwn
    @syafiqsfwn 3 роки тому

    How to build our own franchise ?

  • @mhktheknight2630
    @mhktheknight2630 Рік тому

    Yesssssss

  • @sarrahvee
    @sarrahvee 2 роки тому

    yes :)

  • @imadaldada7079
    @imadaldada7079 Рік тому

    yessssssss

  • @user-hs3tv7lx6r
    @user-hs3tv7lx6r Рік тому

    Cute UA-camr!

  • @impulsiveurge5837
    @impulsiveurge5837 Рік тому

    If 99 sounds cheap why does Apple do it? That doesnt make any sense.

  • @ourearthkitchen596
    @ourearthkitchen596 3 роки тому

    Take away the dollar sign

  • @thatpetitefoodie5777
    @thatpetitefoodie5777 3 роки тому

    One dislike from starbucks

  • @shanemercer4866
    @shanemercer4866 2 місяці тому

    Lmao! Sure

  • @exotiqeyez
    @exotiqeyez 3 роки тому +1

    no no no no no

  • @knurri
    @knurri Рік тому

    ive never bought that crap and never will

  • @Ali-mj2tc
    @Ali-mj2tc 3 роки тому

    That's gimmick !

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      What is?

    • @Ali-mj2tc
      @Ali-mj2tc 3 роки тому

      @@WilsonKLee I meant this video it's amazing

  • @cmvraj7
    @cmvraj7 2 роки тому

    Thank you for the useful video!
    Yes!
    Cheers

  • @altiefourie1550
    @altiefourie1550 3 роки тому +1

    Thanx for these tips!

  • @stefanniemoh
    @stefanniemoh Рік тому

    Yes!

  • @berthavelasquez5339
    @berthavelasquez5339 Рік тому

    Yes!!

  • @faithdoors
    @faithdoors 2 роки тому

    YES

  • @Gingerbearded
    @Gingerbearded 3 роки тому

    yes

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      any food brand that has caught your eye?

  • @kareenzkee
    @kareenzkee 3 роки тому

    Yes

    • @WilsonKLee
      @WilsonKLee  3 роки тому

      any food brand that has caught your eye?

  • @darcyribs1164
    @darcyribs1164 3 роки тому

    YES!