I don't think that eyeshadow is dead. I think that over consumerism is declining. Brands and customers were swept up in a cycle of constantly releasing/buying new palettes for a few years and now everyone's kinda coming out of the haze going, "We don't really need all that."
I think you’re exactly right on this. And to piggyback on your statement, with inflation the way it has been, most of us have had to scale back on makeup purchases.
I’m still in my thirties but I absolutely will not leave the house without makeup for the same reason. I absolutely love it. It’s like painting, but on my face and I feel so pretty afterward. But I also don’t need it to feel pretty. For me it’s just fun and it’s like art.
And also this"old lady"thing I've been hearing in the community that is phrased as if being an old lady is a bad thing🙄when is this agism going to stop? Why are we making women feel like they have to do anything and everything to remain looking 20 forever? And shaming them for simply being humans and Age? We all know what the alternative to aging is! Let people embrace their Age and their journy in life
Styling yourself like an old lady is not good if you are young. It's okay that there are noted differences between the generations. I would not want my young daughters to dress like they are middle aged, or like they are old ladies. It's okay both to be an old lady AND to not want to dress like one if you're not one. Let the young people avoid dressing like old people, and let them say it out loud that they don't want to be "old lady." Let the old ladies be old and the young ladies be young! I do not want to dress or decorate or smell "old lady" but I love that old ladies do. It's okay for the young ladies to resist being too "old lady" for their age and it's okay for the old ladies to be happy to be "old lady" now. Pretending like there are no differences does not help! Accept that there are generally differences between the generations, and please let go of the anger. Just because someone doesn't want to be "old lady" when they are young does not mean they are shaming the old ladies.
@@afooraamoora5611 the demographic many marketers are looking for is 18-34. This age group is just the most willing to jump and buy something new a high percentage of the times they see something. It's less an age judgment and more of going where the money is. Yes, the next age group up has more money, but they are choosier about how they spend it.
I think it's just a natural result of the over saturation and consumerism paired with the economic struggles people are having. Like i have more eyeshadow than I'll ever use, i really don't need to buy more
It's so for me to use for various reasons I have forgotten howto use the and I don't care there is so much things to worry about love Maria from Cyprus 🎉❤
I'm afraid I got a little carried away with buying eye shadow during the pandemic. I probably have enough to last me for 5 years. That said, I'm working on using it up before I buy more. And before I open a new package of it, I require myself to use 1 up.
Putting on eyeshadow is my favorite part of my makeup routine and lbr most women don’t use eyeshadow bc they don’t know how to apply it. I’ll never stop wearing my eyeshadows!
Me too!! I love eyeshadow and will use it until I no longer wear makeup! I’m an old lady so if it’s for old ladies, that makes me happy!!!! 🎉 And who determines what is dying in the beauty industry? To each is own and no expert speaks for us!
For me, eyeshadow will never die. And besides, eyeshadow will be back in fashion in a year or two, and all those people who threw their stuff out, will now have to re-buy it.
Exactly, when we get older, we need make-up to brighten up our skintone, even out texture, and make our eyes look good, hide the hood, etc. 👍👍 as a matter of fact, I wish I had done all those exotic bright eye colour looks that all these young girls can get away with (it's not great on old ladies with wrinkled eyelids!) And the young ones are wasting the best most fun years of their life being boring!!😂😂
I think the price of eyeshadow palettes also may have something to do with the dropping off of sales. The prices of makeup in general has gotten crazy! Even the drug store brands aren’t “ cheap” anymore! 😳
Jen, your hair is so beautiful! I am almost 80 and been retired from nursing for 24 years. I have always done simple looks: cleanse, moisturize, mascara, blush, lipstick. When 2020 happened, out of boredom started watching you-tube. I had never even heard of retinol! My eyeshadow consisted of a single blue shadow. (Never heard that if you had blue eyes you shouldn't wear blue shadow!) One day my 33 yo granddaughter took me to Ulta. Never heard of it! 😅 Looked around in amazement at all the pretties. I am also a quilter, so color and color theory have always been in my life. I spotted a 35 pan Morphe pallet with beautiful colors and it was MINE!❤ I didn’t even know what to do with it! I tried, watched more videos and looked like a clown, but still bought more large palletes bc the colors were so pretty! 4 years later and i still don't use all those pretty pallets. I have a neutral shadow stick i use if going out, but i usually stay home and wear my skincare. SMH Always enjoy your videos for your beauty, honest reviews, and education! Thank you, so much! ❤❤
Nurse here too however have always worn makeup when off work skincare only with lipstick at work until this year now lipstick liner and eyebrow tint. Mine went half and half white black. 😂 nice to hear you are taking care of yourself which we are bad about not doing.😊 enjoy life is too short to worry what others think😅
I LOVE eyeshadow….but my wallet needs me to not buy every one that comes out. I think it’s more about the over consumerism aspect of it. I tend to be more critical and ask is it really different from what I already have.
I agree. I have 12 eyeshadow palettes (most of them bought in 2017-2019) and I find myself overwhelmed with the amount. I do project panning and usage goals because otherwise I will forget to use all of them. I don't want to buy another palette because I know I'll just neglect it like I have my other ones, and I already own so many colours it wouldn't add much to my collection anyway. I love eyeshadow and use it everyday, but that doesn't mean I need to buy new ones all the time when the ones I own already work beautifully.
I was always extremely conservative when buying palettes, because if you have a brown palette, how many browns do you need and can you really tell the difference. But when I started watching YT the last couple of years, I started to buy just for the heck of it, I will never be able to even make a dent in them and there are so many repeating colours, I certainly don't need anymore. With makeup in general, no one can ever tell what a person is wearing, so the whole thing we get caught up in is quite bazaar when you think about it.
Same here. I started watching YT tutorials and suddenly they went from “I’m using this product from this brand, but any similar dark brown will work” to “you NEED to buy this palette because it’s a holy grail”, and I went from owning a MAC quad with shadows that I had picked plus a couple of drugstore shadows to buying stuff that influencers advertised “just to see what the fuzz is about”. Problem was, I was buying at least a palette a month and I will never be able to use them up. And it still takes effort to rationalize why I don’t need a new one, regardless of how cute the color story is.
@@marmanes5198 lol, same here, I think I’m over it now. I went into Mecca and a chemist the other day and looked but said you don’t need it. The only thing I bought was glow watermelon drops to see what the hype is about, and I do like it. I smelt the sol de janiero but didn’t like them because the perfumes left a chemical smell on me and the cream didn’t smell that good. I’m in Australia so there isn’t that much variety or you have to travel a distance to the store.
Eyeshadow isn’t dying, how people are wearing eyeshadow is changing. The “barely there” or “natural” look is more popular than what was popular before the pandemic - ironically, when we couldn’t socialize and had to wear masks, so many people were wearing bright, colorful eyeshadow because they had to cover half their face but now a lot of makeup enthusiasts newer to the beauty world associate makeup with luxury because everything is getting more expensive and so many brands are owned by celebs and influencers that it’s become more about status than creativity. Also, for all us makeup enthusiasts who have been collecting for a hot minute, how much eyeshadow do we need? I don’t need to buy a palette from a fav brand every time it launches something, I’d rather invest in skincare and complexion than on eyeshadows because I have all the formulas and colors I like already.
This is what I see. So many of the new releases are neutral looks, with slight changes, and it just isn't fun or exciting to buy most of them. Natasha Denona just released another 5 pan palette, and when I saw it, I couldn't see it being used much differently than her starlette 5 pan. Its not adventurous. It isn't creative, so we just need 1.
This is CRAZY eyeshadow will Never ever die people need to stop being FOLLOWERS and do what they love I love my eyeshadow palettes and I wear eyeshadow everyday for work and I get LOTS OF COMPLIMENTS all the time I’m not following no ticktockers UA-camrs instagramers famous people NOBODY into stopping me from looking and feeling NICE about my makeup! JEN thank you for posting this so women can do what they love and not follow OTHERS into jumping off a cliff.❤❤❤
It's just a trend that will pass in a few years. As Gen Z and Gen Alpha start dating and entering the workforce, they'll want a more sophisticated look, and eye shadow will come back. Although possibly not with looks consisting of 4 or 5 shades. It may be more like the early 90s with matte browns, taupes, and grays. Which, IMHO, is the most becoming look for most people. Just my taste; please feel free to wear what you want.
I absolutely love eyeshadow. It is my favorite part of my makeup. Everyday I go, “ooooooooo so what are we using today…” it’s such fun! I don’t buy many new ones anymore because I love what I have but I still do my eyeshadow everyday.
I had just got into makeup in 2018, and especially eyeshadow in 2019. Ironically, the mask-wearing-years really pushed me into bright, colorful indie eyeshadow, since that was all you could see! Now it’s been over a year since I’ve bought anything. For me, it’s mainly being overwhelmed by life in general and I’m happy shopping my stash.
I love eyeshadow! That being said, I’m not spending $60-70 for color on my eyes. Social media plays way too much into everything today… be yourself, you’ll be happier.
Haha! Thank you for your comment. I know they are popular but just yesterday, when I saw a guy wearing crocs, thought to myself, “Ugly”. To each his own, I would never want to hurt their feelings, they just aren’t for me.
@@Stephaniepephani - They are’s ugly as can be, they’re apparently also bad for your feet and back. They’re great for taking it the trash but they aren’t society shoes.
I definitely agree with what you are saying. I have noticed as a teacher and mother of two teen girls there is zero focus on eye shadow. My daughters and their friends wear really minimal makeup but seem to focus more on skincare and a good mascara and flush of color on the cheeks. My daughter NEVER wears eyeshadow and all her friends look very natural. I have noticed a somewhat unhealthy obsession with my younger students on high end skincare and I hear them talk about skincare they do NOT NEED. I keep telling these girls that they do NOT need these products that me, as a 45 yr old, uses for skin repair and anti-aging. I have been also loving how quickly I can get ready by doing a one and done look or just sweeping some bronzer and a little shimmer over it on the eye. I used to be diligent with eyeliner too. I haven’t even been wearing that. Maybe as fall approaches I will want a smoky eye but right now I am enjoying a minimal look too. My lips are thin so I am loving the glosses and lip oils as well.
Funny u should say that bc I’ve heard tweens say they wear skincare so that they have nice skin aft 40. Seems counterproductive tho, I wasn’t in the sun a lot, nor used ‘Skin care’ + I’ve nvr had skin problems.
Yes, this is what I am saying too. The younger girls are not interested in eyeshadow whatsoever. There is definitely an emphasis on skin, including higher end skin care. When my 11 year old comes.to Sephora with me she drags me to the drunk elephant and the glow recipe. And the sol de Janeiro. Not any interest in eyeshadow at all. 😂
@@T_Swizzle.13_fl I'd guess that as they get older and enter the workplace, they may want a more sophisticated look and will start wearing eye shadow. Also for dates. I also think they may never need the kind of skin repair products many of us use. Why? If they've been using sunscreen since childhood, they may not need them.
Okay, Jen asking if eyeshadow is dying while whipping out a palette from Oden's Eye. Love it! My own eyeshadow has always been simple-2 or 3 colors and pencil liner topped with mascara. But it's there.
I know that you have hooded eyes and have said that eyeshadow is hard for you to apply, but I have always thought your eyeshadow looks so beautiful (even back in the day!!!) in fact I wish I could do mine the same way you do ❤
A five-color look with smudged pencil liner is my everyday flag of honor. If I'll use at least half of the colors in a given palette, it's a success and needs to be part of my collection. So blooey! to the naysayers. Thanks for the video!
I literally have over 40 unopened palettes. Ones that were hard to get. Worth what? Why did I do that for so many years? What a waste of product and money.
@@vannareyne6336 like how I said, I was trying to keep up with social media. I don’t do that anymore. I did it for over five years and now I regret it. The reasons she explained in her video.
I still love eyeshadow palettes! I don't buy as much eyeshadow palette partly because there are so many repeats in color stories. There are only a handful eyeshadow palettes that seem to be unique and different from the others. Also, eyeshadow palettes are now becoming so expensive, like over $60, especially the indie ones (understandably). It has become a luxury expense for many of us who have other more pressing needs in life.
For me I will always love eyeshadow. I do me. Depends how I feel that day . I never really follow trend with makeup or fashion. I do what I love and feel good in. Love you and you are gorgeous like always ❤
I feel most things are cyclical. Everything old will be made new again. I love the artistry of makeup. Sometimes, it's eyes focused, cheeks, etc. I enjoy these videos. They are informative, plus you are so pleasant and relaxing, Jen. Thank you.❤
I agree with the majority of your reasons. If I may add, I have everything I need, and I got really tired of buying big palettes where I might use 3 colors and not touch the rest. Such a waste of money and resources. I am also despondent about the impact that American consumerism has on our precious earth; all that plastic and packaging. I decided to pull back. Thanks Jen, always interesting!
This trend is so funny to me because eyeshadow has always been my favorite part about doing makeup. I just started wearing makeup regularly again after taking about a year and a half where I only really wore it on special occasions; I just didn’t feel like putting it on most of the time and that was fine! Now I’m excited about it again but I almost always just wear eye makeup, because that’s the thing that’s fun for me. A lot of other products just don’t appeal to me because I’ve never found one that looks good on me or they give me sensory ick of some kind. But I am glad that the palette explosion of the past few years finally seems to be slowing down-it was too much! It still feels like there are sooo many options that we are set for a good long while.
Always enjoy your videos! I’m 68 and love eyeshadow. I don’t wear colors that I feel don’t look good on me. Love browns, purples, grays. I usually don’t wear a bright lip color but I do love lip glosses and lip sticks. Seems like really bright lips just don’t look good on me. Love skin care and for my age I have just a couple wrinkles. Hereditary from my mom. She passed away last year at 102. You would have never known she was 102. ❤
I haven't purchased a palette in years. I have purchased the shadow sticks, singles and the small palettes like the essence 6 pan. But I am not so interested in large palettes anymore. Also not so interested in highlights anymore either. Have a couple that l use that looks more natural. And you are correct...I have way too much! Love you Jen❤
I will never give up eye shadow...I've been wearing it for 50 years so it's just part of my every day routine. Nothing drives me crazier than seeing young people walking around in their pajamas. I love the days when things were more formal and reserved.
Yes it drives me crazy too, looking like they just rolled out of bed. What do the parents think or say? Do they not care? A kid at the mall yesterday even had big fluffy slippers on with his pants falling 1/2 of his butt! Ew.
@@belindafischer2920I agree that parents have everything to do with this. My daughter is 15yo she has tried every single day to convince that she's the only one wearing jeans to school and that is so lame. IDC. My kid will not wear PJ or leggings to school. Looks so lazy!
I believe this extremely casual/sloppy trend is passing. I'm a part of many sewing and crafting groups, and creators are moving towards beauty in their designs and creations. I love what they are coming out with now, and I'm looking forward to it influencing fasions as a whole.
I love eyeshadow! Older generation here, I bought WAY too many pallets and makeup during Covid. I am oversaturated with makeup. Also the economy stinks now, everything is more expensive and makeup prices, like most everything else has increased in price.😮
I think many of us got caught up in buying a lot of makeup during the pandemic. Makeup trends will come and go, but people are more concerned about putting food on their tables than buying the latest palette.
I have loved eyeshadow since i was a little girl. I'm not giving it up. I wear makeup any time I leave my house. It brings me joy😊 i will say I've gotten more into blush the last year.
My gen z daughter’s focus on less makeup more natural like you said. I just turned 61 and I love eyeshadow! To much blush I think looks clownish to me.
I’ve also reduced the number of makeup channels I watch (Jen’s is my favorite to watch and support). I feel maybe others have as well. Many makeup channels just don’t seem as interesting anymore. Many UA-camrs get the same PR and all the videos of a particular PR’d palette will come out at once. It feels like a rat race to get videos posted. The content isn’t as interesting. I also see UA-camrs do declutters and say they don’t want a big collection anymore, but then they’ll buy again shortly after. I recently watched one person do several declutter videos a few weeks ago. She just posted a video about buying all her Sephora wishlist items this week. It’s the same type of videos that get created. In this economy, I think many people are purchasing less makeup compared to a few years ago. I miss the days when UA-camrs would purchase palettes on their own because they genuinely liked them. Some may wait for a sale and buy a palette down the road, making the normal person feel that it’s ok to not rush out to buy every new release. I like Jen’s videos because she does bring back older palettes to talk about and she’ll have interesting video ideas.
This! I basically follow Jen and Emily Noel these days. Both of them review enough that I stay interested, but neither one is into the heavy consumerism “buy, buy, buy” push. Both of them are also real and encourage viewers to do as they like. Jen, please keep doing Jen, and we’ll keep watching!
I am 64 and am very simple with my hooded eyes. Macs Painterly to correct discoloration and elf shadow stick in the taupe color at outer edge. Blush is where I have fun. I never did succeed with eye shadow.
What a great video! Eyeshadow, dead or not is my favorite. Eyeshadow palettes just make me swoon. I, like you am not the best at blending but I keep trying & believe that I'm getting better. I don't care for or follow trends. I use & do what I want. Of all creators, I can tell that you really love makeup & sharing your knowledge and aren't in it just for pr or to be popular or other perks. Thank you for being here for me !
Great content and research Jen. I find myself reaching more for a once and done single shade of shadow lately when I do wear it. I always think you do a beautiful job with your eye makeup!😊
I have usually just bought eye singles and eyeliners,,etc. But what I do buy is Korean skin care and Fragrances , just like you predicted earlier in year . I like the investigation of skin products and what is new. And I had one fragrance for a year and now I wear 2-4 every season if I can afford it . Both you can’t really see on me, but it helps me feel better during hard financial times . Thx , Jen .
Oh it will never die for me! I have wayyyyyy too many palettes to stop using them!! Not to mention, i only recently started to learn how to properly apply it!
I still LOVE eyeshadow and eyeshadow palettes! I use a different palette every day for work and wouldn't have it any other way. Very informative and honestly somewhat surprising data. Really appreciate your research, Jen. Please keep such helpful educational content coming. And, please, please, keep providing at least some eyeshadow palette content for those of us who still love it. Stay safe and beautiful, Jen!
I love how you apply eyeshadow! I can’t figure out if I have hooded eyes or not but my eyeshadow looks far better on me when I do it the way you do yours!
To me, (my opinion) this Oden palette is a prime example of why eye shadow palettes are going by the wayside. When you can replace shadows with blushes, hi-liters and bronzers with a more natural tone, it’s a big win. Right now it’s like a crazy competition on what company can make the most outlandish color story for eye shadow palettes. If I buy a palette I want to be able to use most/all of the colors. Leaving 1/4-1/3 colors unused because they’re outlandish is a terrible waste to me. 😉
Strongly agree! I don't wear pastel shades or dark colors (except as eyeliner or a corner shade) or shimmers. Most palettes aren't a practical purchase for me; I really want to be able to use all of the shades.
During the craze, they invented the term "color story" to romanticize eye shadow palettes. A fancy/lovely term for plain old color scheme, and YTers all started talking about loving the color story blah blah to make it SOUND like there was more to it and justify the purchase. I honestly don't know why people fell for it, except "Emperor's New Clothes" syndrome, I guess. And I just made that up but I can use it for so much of what happens with beauty marketing.
Interesting observation. In the more mainstream non-indy side I think it’s the exact opposite. Everything looks the same over and over again - Natasha Denona just released a mini palette that looks almost exactly like my mini love palette, and is made up of colors I already have in the retro palette. When she released that gold one, I thought the post I was seeing was from a year or so ago as I was sure I owned that palette from her (not the original gold one either). Pat McGrath has done 9000 pink palettes in a row. I could not tell a new Tarte or Too Faced or Urban Decay palette apart from whatever they did a year, two, three years ago. I haven’t seen something different from drug store or Sephora in ages. But I’ve also been an over consumer so I can’t think of what would actually entice me at this point! It would have to be pretty specific to my exact preferences by a brand I really like.
The young kids can pry the eyeshadow palettes out of my hands in my coffin!!! When I was teen/very young adult, I was always attracted to colorful eyeshadow looks, but I never had the confidence to wear them because I was too worried about what the other stuck up girls around me would think. Now that I’m almost 40, I wear what I want, when I want and I feel so free! I get tons of compliments on my eyeshadow from people of all ages. It’s not because I’m some kind of skilled artist; it’s because I am finally able to confidently express myself in a way that makes me feel like me. I totally support wearing no eyeshadow or very minimal makeup if that makes someone feel comfortable and confident. Everyone should express themselves in a way that feels authentic! If other people don’t like it, they can close their eyes! 🙈
i love eyeshadow but im super basic with what i wear and i don't have a need for much eyeshadow lol but over the years i have enjoyed watching the creativity and looks people come up with. it's been fun for sure. i agree the market is saturated. I also think fun and creativity got replaced with money and follower count as is always the case.
I still love eyeshadow and I wear it just about everyday. For everyday looks, I usually do one shimmer shadow, but I still sometimes do colorful looks with 3-4 shades. I feel like eyeshadow completes my look and brings it all together.
I laughed because my sis in law got me to learn shadow techniques with her in 2020. I always wore eyeshadow but nothing elaborate, either a 1 and done or midtone in the crease and something shimmery all over the lid, maybe a deeper color as a liner. I don't look good with winged liner or too much on my lids so I did learn a few tips but never did anything too extreme. I have been hearing strong eyeshadow looks were out and softer more natural ones were back. So you mean what I had been doing all along? 😂❤
I think I’ve come to terms with both my anatomy and my skill level. I too am no makeup artist, so I thought that was why I couldn’t achieve the looks I saw on UA-cam. I finally realized I have such deep set eyes that there’s no lid space. With that in mind, I’ve abandoned those complicated looks. If I only need one or two shades per look, I also don’t need thirty palettes with 15 shades each. I’ll never use them. Thank you for making me feel better about it!
I am over eyeshadow- but I do occasionally wear some neutral eyeliner close to my lash line and some bronzer across my brow bone to add a bit of dimension. I love the more minimal looks these days and at age 51, I find it more flattering. I still come here to check out whatever Jen is talking about! Even though I’m not buying eyeshadow, I still would watch her talk about it!
I got rid of all my expired eyeshadow palettes I over bought during Covid. I now have two pot cream eyeshadows and one elf bite size quad for my transition shades. I don’t miss any of the pallets and wont be buying any more. I ended up hating having expensive pallets where I would only use 2 or 3 shades and not use the rest. And, I won’t use eye makeup past the expiration because staff infections are horrible and it’s just not worth risking getting one.
Same here, I date my eye shadow pallets, I got a stye and had never had one my entire life, got it again several months later and then again a few months later. I got rid of all my old ones and now I sanitize any eye brush I use with cinema secrets. Plus I finally realized I didn’t need more cause of the color stories and I was only using like half of them. Especially ND so I took out the ones I wasn’t using and made a new one with the colors I used all the time. I got rid of all the ones that had those tiny glitters in them too.
I still love eyeshadow! I used to love base products like foundation, bronzer, blush, highlighter. I still do. But I have too many of those and I find myself just getting attracted to eyeshadow palettes. ‘Eyeshadow is dying’ is working out well for me cuz a bunch a nice palettes are going on sale and I keep buying all of them! Looool
Great and timely video Jenn! Let me see if I have this straight, we must have middle parts, no eyeshadow, and crew socks or higher or we’re old. 🙄 Trends are fun, but dictating to people how they should look and being rude about appearances isn’t.
I think in general we’re in a consumerism crossroads. For me, I can’t justify the amount of make up we own and the waste. Make up really is acting like fast fashion. Additionally, I’m really looking to small palettes for convenience and travel these days. Even 9 pan palettes are too big for me these days.
Love your pink makeup look in this video. I hope eyeshadow doesn't die out. If it does, I'll still wear it until the day I die. I agree that saturation is contributing to eyeshadow losing popularity. I also agree with you that there's a difference between the beauty community and the every day consumer. Eyeshadow palettes are still popular purchases in stores.
I'm a red lip girl these days, so my look consists of 1 very neutral eye shadow, liner, blush, mascara, and a satin lipstick in a warm red. Have you tried Wonderskin yet? Would love a video on that.
It’s ok that u’re wearing eyeshadow, ur caption has a question mark 😊. U’re right… I too skipped over eyeshadow pallet videos this wk. I focus on simple eyeshadow or light blush or bronzer on the eye but I don’t skip the mascara. I’ve wondered if u enjoy talking bc I always love hearing u talk + was hoping that this video wasn’t gonna be too short 🤍
I work at Sephora (in CT!) and I can tell you that no one under probably 30, definitely under 25 is using eyeshadow palettes. They all want that Hailey Bieber style of makeup. If there is anything on the eyes, it's bronzer in the crease, possibly a gloss on the lid, and one coat of mascara. The next generation up, age 30-40 maybe, likes Patrick Ta and Makeup by Mario palettes, high quality neutral tones. The only people who are interested in eye shadow palettes are generally foreign, and they often want colorful palettes, which we really don't have anymore. My younger coworkers don't wear eyeshadow at all. Myself, I still have a HUGE palette collection, but I don't use them daily anymore. I am more likely to do a one or two shade look, and often this won't involve a palette. Even if it does though, I'm not doing multi shade looks like I used to. And I often get compliments on my makeup, but the shadow isn't obvious. It's generally smoked out and neutral. Yes, I do still use eyeshadow daily though. I'm an old lady.
I’m 27 and still love eyeshadow!! I’m a mommy and don’t get to wear it as often as I used to, but I still have a big palette collection and love getting to use them whenever I get a chance! That being said, I also am not exactly a “trendy” type person (I don’t do TikTok or anything) so I probably fall more into the 30’s category you were talking about that likes to use the high quality neutrals. This whole topic is so interesting to me lol.
Great video! I love eyeshadow. But I don't like big palettes. My favorites are quads or trios. I forget about my singles. But I have enough. I did a declutter this year, but it was a thoughtful one. I'm happier with my smaller collection, because I feel like I'm using all of them and I love to match my eyeshadows to my outfit colors.
I'm just as into it as ever 😅 Just placed an order on Oden's Eye using your code this month, and also couldn't help myself and got the Colourpop Pokemon palette. I don't mind being old fashioned, as long as I enjoy doing my eyeshadow every day
I had to wear a mask all day at work during covid years and stopped wearing most makeup. Since then I've replaced items and purchased pallets. And, you're right, the eyeshadow lasts a long time. So, now I just don't need more of those, even though they are the most fun and creative part of my look.
Yes, I am more into indie brands now. Nomad, Gourmande gjrls, Odens eye, unearthly, Adept and SG. Great topic, I have been drawn to watching beauty topic videos. But with my last order I am very overwhelmed and taking a break from buying except end of month for ST sale.
I am really into eyeshadow. Eyeshadow and lipstick are my favorites. I am probably classified as an old lady. 53 so definitely not a spring chicken anymore!
I saw where 11/12 year olds were saying that to their moms... I don't think adolescents set the standard for what we've seen thru-out history. Applying makeup has changed up at times...blush--no blush, back to blush. It didn't really go anywhere. I don't see kids determining what is and what isn't other than among themselves.
I would pay good money for and love to have just 3 definitive palettes that are super quality formulated (no powdery fallout, pigmented, easy to blend and long wearing. They are: 1. Warm neutrals. 2. Basic colors in green, blue and purple w/ both a pastel and light-med. tone version of each color 3. Pale warm neutral shimmer shadows without glitter if there is there such a thing as shimmer without glitter.
I think the whole 35 pan palettes ie morphe style went away ages ago I still have some of my 12/14 size palettes but honestly I think because blush is having such a moment, having colourful cheeks and eyes is just too too much
I love the creativity of eyeshadow and never do makeup without it. I didn’t wear makeup often growing up or in my 20-30s. I didn’t start until I was 40 and found you tube. For me, doing makeup is fun and the most fun is eyeshadow. I do agree with indie taking over the market though. In the last few years 95% + of my eyeshadow purchases are from indie brands because they just do it better and for less $ usually.
I hope eyeshadow is not gone, that being said I decluttered over 100 pallets and still own about 160 yep a lot. I am older I am to a point I will not use all the makeup I have before I leave this life and things are so expensive that there is very little disposable money to spend. I am blessed I have everything I need and a few of my wants but unless something really peaks my interest I have enough. I understand that it costs more to create pallets but they have also become crazy expensive I have other priorities. Take care and stay safe. Enjoyed this video.❤❤❤❤❤
Agreed. I'm also older and understand I have a limited number of years left to use up makeup and fragrance. Anymore, unless I can eat it, wear it, or use it up, I don't buy it.
I'm actually glad to see the releases slowing down. I'm enjoying using the palettes I have and rediscovering my collection without experiencing FOMO every other week because something new has come out! With the rise of social media, trends have become so quick lived that eyeshadow will be back sooner rather than later anyway. edited to add that I also LOVE blush so yeah...I will wear both and not care what others deem appropriate! I'm typically the only mom at the PTO meetings rocking a shimmery eyeshadow and wearing jeans. I love jeans. LOL
So do I. I'm Italian and I bought 2 of them (That's taupe and All amethyst) when I visited the USA last year and I went to Ulta Beauty. I love these 2 palettes so much and I use them very often. I'd really like them to officially launch their products here in Italy.
I remember my highlight of the year was the spring/summer ,fall/ winter collections from Revlon , covergirl, loreal , where there would be a couple eyeshadow quads, 3 or 4 lipsticks ,2 blushes and you could pick and choose ,and that would be what you used for the season ,I miss that.
Great video! I have never been really great at applying eyeshadow no matter how much I practice and watch tutorials (I have deep and hooded eyes, lol). So a one and done suits me so much more. And, I find with palettes, I only tend to use 2 maybe three shades, so singles just make so much more sense!
I miss your series where you’d use your collection to see if we already Own a very similar or close to it in a pallet or 2. I’m thoroughly convinced I at this point can pretty much dupe any eyeshadow pallet that comes out. With all my pallets, singles, creams, shadow sticks. Omg I have too much makeup. I’m one of those you mentioned not an influencer but influencer size collection
I understand the decline in eyeshadow palettes. For me I don’t use all the colors and several shades go to waste. Also what’s up with not including larger pan sizes for transition shades inclusive for light and deeper skin tones? That’s the color that is used the most. Wet n Wild did that years ago and they were always selling out 🩷
Your #7 reason was particularly insightful. And I like how you encouraged trying a trend to see if it works for you. If it doesn’t, just keep doing what does work for your face and eye shape. Good advice!
It is because we still have the last 30 palettes we bought. They don't expire like a lipstick or cream blush, it is easy to keep them around for a decade +
Thanks Jen! Personally I’m a big makeup fan, but I really don’t see many other people wearing it much. About all I see consistently is eyeliner, mascara and lipstick, sometimes foundation products. But really it seems very few people are into makeup these days, at least in my neck of the woods. I love how you do your makeup!❤
I love that indie brands are still on the eyeshadow game and killing it! I’m a massive eyeshadow lover and daily wearer. So I’m so grateful for indie brands. I hope they eventually “come back” into the mainstream too.
Hi Jen, eyeshadow is my favourite products in my makeup routine, I don’t follow trends, I wear makeup because it gives me confidence and makes me happy, I have always loved eyeshadow ( even as a child )& always now as mature women. Love Katherine xoxo
I don't think that eyeshadow is dead. I think that over consumerism is declining. Brands and customers were swept up in a cycle of constantly releasing/buying new palettes for a few years and now everyone's kinda coming out of the haze going, "We don't really need all that."
Yes, especially when they were releasing 30 and 40 pan palettes!! You have 10 of them, what more do you need for 10yrs!!
We're in one of the worst inflation periods in our history. That's what's going on
I think you’re exactly right on this. And to piggyback on your statement, with inflation the way it has been, most of us have had to scale back on makeup purchases.
@@lynettefinnigan9540 Exactly!
Yes
I’m old enough to remember they said “blush was for old ladies”. So moral of the story do what make you comfortable.
And now people put on blush until their arms fall off
I'm 69 years old and I wear a full face of makeup whenever I go out. I love the process and it makes me feel pretty. 😊
Go girl! I'm almost 63 I feel the same way!
I am 74 and have full makeup every day and a huge collection of eyeshadow palettes 😀
I love the process too!
I’m 28 and same! I also do not wear sweats in public. Women of your generation are so stylish and feminine and I look up to you.
I’m still in my thirties but I absolutely will not leave the house without makeup for the same reason. I absolutely love it. It’s like painting, but on my face and I feel so pretty afterward. But I also don’t need it to feel pretty. For me it’s just fun and it’s like art.
And also this"old lady"thing I've been hearing in the community that is phrased as if being an old lady is a bad thing🙄when is this agism going to stop? Why are we making women feel like they have to do anything and everything to remain looking 20 forever? And shaming them for simply being humans and Age? We all know what the alternative to aging is! Let people embrace their Age and their journy in life
I completely agree! 💯
Styling yourself like an old lady is not good if you are young. It's okay that there are noted differences between the generations. I would not want my young daughters to dress like they are middle aged, or like they are old ladies. It's okay both to be an old lady AND to not want to dress like one if you're not one. Let the young people avoid dressing like old people, and let them say it out loud that they don't want to be "old lady." Let the old ladies be old and the young ladies be young! I do not want to dress or decorate or smell "old lady" but I love that old ladies do. It's okay for the young ladies to resist being too "old lady" for their age and it's okay for the old ladies to be happy to be "old lady" now. Pretending like there are no differences does not help! Accept that there are generally differences between the generations, and please let go of the anger. Just because someone doesn't want to be "old lady" when they are young does not mean they are shaming the old ladies.
@@afooraamoora5611 the demographic many marketers are looking for is 18-34. This age group is just the most willing to jump and buy something new a high percentage of the times they see something. It's less an age judgment and more of going where the money is. Yes, the next age group up has more money, but they are choosier about how they spend it.
I think it's just a natural result of the over saturation and consumerism paired with the economic struggles people are having. Like i have more eyeshadow than I'll ever use, i really don't need to buy more
It's so for me to use for various reasons I have forgotten howto use the and I don't care there is so much things to worry about love Maria from Cyprus 🎉❤
This
Yes! There's really no reason why I need 28 shades of neutral. Same for blushes, bronzers, and lipsticks.
I completely agree!
I'm afraid I got a little carried away with buying eye shadow during the pandemic. I probably have enough to last me for 5 years. That said, I'm working on using it up before I buy more. And before I open a new package of it, I require myself to use 1 up.
Putting on eyeshadow is my favorite part of my makeup routine and lbr most women don’t use eyeshadow bc they don’t know how to apply it. I’ll never stop wearing my eyeshadows!
I agree with you! And it’s my favorite part too.
Me too!! I love eyeshadow and will use it until I no longer wear makeup! I’m an old lady so if it’s for old ladies, that makes me happy!!!! 🎉
And who determines what is dying in the beauty industry? To each is own and no expert speaks for us!
I feel the same!!!!
Mine too 🫶🏻
For me, eyeshadow will never die. And besides, eyeshadow will be back in fashion in a year or two, and all those people who threw their stuff out, will now have to re-buy it.
Exactly... give it a year and there will be a new rush!!😂
Yep! That's why I'm keeping all my favorites. I can see that coming!
I agree. It’ll happen. Never thought I’d see flares again and here they are 😂
I agree! It feels like a "trend" that will fade like most do. At 73, I wear shadow every day and will continue to do so!
A very good point. Trends cycle in and out of the culture.
I have hooded older eyes. I am ALWAYS going to wear shadow to create a fake crease.
Exactly, when we get older, we need make-up to brighten up our skintone, even out texture, and make our eyes look good, hide the hood, etc. 👍👍 as a matter of fact, I wish I had done all those exotic bright eye colour looks that all these young girls can get away with (it's not great on old ladies with wrinkled eyelids!) And the young ones are wasting the best most fun years of their life being boring!!😂😂
You’ll have to pry my palettes out of my cold dead hands.
Same ❤
Same
Best comment ever!🥰💀🎨👍🏻
😂😂😂
😂😂😂😂 this
I think the price of eyeshadow palettes also may have something to do with the dropping off of sales. The prices of makeup in general has gotten crazy! Even the drug store brands aren’t “ cheap” anymore! 😳
100% agree! When contemplating a $60.00 eyeshadow palette, it's easy to start thinking about what else that money could buy.
Even a $60 palette was a “good deal” to me who used to collect single $15 MAC shadows back in the day 🙃 kind of insane thinking about it now
It’s because people are into natural looking makeup. That’s why I think.
Jen, your hair is so beautiful!
I am almost 80 and been retired from nursing for 24 years. I have always done simple looks: cleanse, moisturize, mascara, blush, lipstick.
When 2020 happened, out of boredom started watching you-tube. I had never even heard of retinol! My eyeshadow consisted of a single blue shadow. (Never heard that if you had blue eyes you shouldn't wear blue shadow!)
One day my 33 yo granddaughter took me to Ulta. Never heard of it! 😅 Looked around in amazement at all the pretties. I am also a quilter, so color and color theory have always been in my life. I spotted a 35 pan Morphe pallet with beautiful colors and it was MINE!❤ I didn’t even know what to do with it! I tried, watched more videos and looked like a clown, but still bought more large palletes bc the colors were so pretty! 4 years later and i still don't use all those pretty pallets. I have a neutral shadow stick i use if going out, but i usually stay home and wear my skincare. SMH
Always enjoy your videos for your beauty, honest reviews, and education!
Thank you, so much! ❤❤
How awesome that this channel spans the generations!
Awesome response. Love this❤
Aww, I love this!!❤
Nurse here too however have always worn makeup when off work skincare only with lipstick at work until this year now lipstick liner and eyebrow tint. Mine went half and half white black. 😂 nice to hear you are taking care of yourself which we are bad about not doing.😊 enjoy life is too short to worry what others think😅
I love this!! ❤
I LOVE eyeshadow….but my wallet needs me to not buy every one that comes out. I think it’s more about the over consumerism aspect of it. I tend to be more critical and ask is it really different from what I already have.
I agree. I have 12 eyeshadow palettes (most of them bought in 2017-2019) and I find myself overwhelmed with the amount. I do project panning and usage goals because otherwise I will forget to use all of them. I don't want to buy another palette because I know I'll just neglect it like I have my other ones, and I already own so many colours it wouldn't add much to my collection anyway. I love eyeshadow and use it everyday, but that doesn't mean I need to buy new ones all the time when the ones I own already work beautifully.
I was always extremely conservative when buying palettes, because if you have a brown palette, how many browns do you need and can you really tell the difference. But when I started watching YT the last couple of years, I started to buy just for the heck of it, I will never be able to even make a dent in them and there are so many repeating colours, I certainly don't need anymore. With makeup in general, no one can ever tell what a person is wearing, so the whole thing we get caught up in is quite bazaar when you think about it.
Same here. I started watching YT tutorials and suddenly they went from “I’m using this product from this brand, but any similar dark brown will work” to “you NEED to buy this palette because it’s a holy grail”, and I went from owning a MAC quad with shadows that I had picked plus a couple of drugstore shadows to buying stuff that influencers advertised “just to see what the fuzz is about”. Problem was, I was buying at least a palette a month and I will never be able to use them up. And it still takes effort to rationalize why I don’t need a new one, regardless of how cute the color story is.
@@marmanes5198 lol, same here, I think I’m over it now. I went into Mecca and a chemist the other day and looked but said you don’t need it. The only thing I bought was glow watermelon drops to see what the hype is about, and I do like it. I smelt the sol de janiero but didn’t like them because the perfumes left a chemical smell on me and the cream didn’t smell that good. I’m in Australia so there isn’t that much variety or you have to travel a distance to the store.
I did the same thing! Now I'm trying to narrow down to my favorites that I use the most.
Eyeshadow isn’t dying, how people are wearing eyeshadow is changing. The “barely there” or “natural” look is more popular than what was popular before the pandemic - ironically, when we couldn’t socialize and had to wear masks, so many people were wearing bright, colorful eyeshadow because they had to cover half their face but now a lot of makeup enthusiasts newer to the beauty world associate makeup with luxury because everything is getting more expensive and so many brands are owned by celebs and influencers that it’s become more about status than creativity. Also, for all us makeup enthusiasts who have been collecting for a hot minute, how much eyeshadow do we need? I don’t need to buy a palette from a fav brand every time it launches something, I’d rather invest in skincare and complexion than on eyeshadows because I have all the formulas and colors I like already.
This is what I see. So many of the new releases are neutral looks, with slight changes, and it just isn't fun or exciting to buy most of them. Natasha Denona just released another 5 pan palette, and when I saw it, I couldn't see it being used much differently than her starlette 5 pan. Its not adventurous. It isn't creative, so we just need 1.
This is CRAZY eyeshadow will Never ever die people need to stop being FOLLOWERS and do what they love I love my eyeshadow palettes and I wear eyeshadow everyday for work and I get LOTS OF COMPLIMENTS all the time I’m not following no ticktockers UA-camrs instagramers famous people NOBODY into stopping me from looking and feeling NICE about my makeup! JEN thank you for posting this so women can do what they love and not follow OTHERS into jumping off a cliff.❤❤❤
Me too
I totally agree with this comment. I’m not getting rid of my makeup or stop using my eyeshadows to appease to any trends. I do what makes me happy.
It's just a trend that will pass in a few years. As Gen Z and Gen Alpha start dating and entering the workforce, they'll want a more sophisticated look, and eye shadow will come back. Although possibly not with looks consisting of 4 or 5 shades. It may be more like the early 90s with matte browns, taupes, and grays. Which, IMHO, is the most becoming look for most people. Just my taste; please feel free to wear what you want.
I absolutely love eyeshadow. It is my favorite part of my makeup. Everyday I go, “ooooooooo so what are we using today…” it’s such fun! I don’t buy many new ones anymore because I love what I have but I still do my eyeshadow everyday.
If younger influencers want no eyeshadow fine, I love your less technical but flattering and casual approach to eyeshadow and what most WOMEN enjoy.
Last year I purchased 3 new higher end eyeshadow pallets. It will take me years to use them up. I love eyeshadow so I will use all of them.
OK, so these purchases make sense for you. They're not just going to sit in a drawer until you throw them out. Good for you!
I had just got into makeup in 2018, and especially eyeshadow in 2019. Ironically, the mask-wearing-years really pushed me into bright, colorful indie eyeshadow, since that was all you could see! Now it’s been over a year since I’ve bought anything. For me, it’s mainly being overwhelmed by life in general and I’m happy shopping my stash.
Me too!!
Will always love and wear eyeshadow
I am a diehard eyeshadow fan, and have never cared about trends. So my eyeshadow collection is safe. But I do enjoy this sort of video.
I love eyeshadow! That being said, I’m not spending $60-70 for color on my eyes. Social media plays way too much into everything today… be yourself, you’ll be happier.
I will always be an eyeshadow girl! It’s my favorite part of getting ready. ❤️
I wear eyeshadow every time I wear makeup. Gen Z also wears tube socks with crocs, I’m not taking fashion cues from them.
Haha! Thank you for your comment. I know they are popular but just yesterday, when I saw a guy wearing crocs, thought to myself, “Ugly”. To each his own, I would never want to hurt their feelings, they just aren’t for me.
@@Stephaniepephani - They are’s ugly as can be, they’re apparently also bad for your feet and back. They’re great for taking it the trash but they aren’t society shoes.
I definitely agree with what you are saying. I have noticed as a teacher and mother of two teen girls there is zero focus on eye shadow. My daughters and their friends wear really minimal makeup but seem to focus more on skincare and a good mascara and flush of color on the cheeks. My daughter NEVER wears eyeshadow and all her friends look very natural. I have noticed a somewhat unhealthy obsession with my younger students on high end skincare and I hear them talk about skincare they do NOT NEED. I keep telling these girls that they do NOT need these products that me, as a 45 yr old, uses for skin repair and anti-aging. I have been also loving how quickly I can get ready by doing a one and done look or just sweeping some bronzer and a little shimmer over it on the eye. I used to be diligent with eyeliner too. I haven’t even been wearing that. Maybe as fall approaches I will want a smoky eye but right now I am enjoying a minimal look too. My lips are thin so I am loving the glosses and lip oils as well.
Funny u should say that bc I’ve heard tweens say they wear skincare so that they have nice skin aft 40. Seems counterproductive tho, I wasn’t in the sun a lot, nor used ‘Skin care’ + I’ve nvr had skin problems.
Yes, this is what I am saying too. The younger girls are not interested in eyeshadow whatsoever. There is definitely an emphasis on skin, including higher end skin care. When my 11 year old comes.to Sephora with me she drags me to the drunk elephant and the glow recipe. And the sol de Janeiro. Not any interest in eyeshadow at all. 😂
@@T_Swizzle.13_fl I'd guess that as they get older and enter the workplace, they may want a more sophisticated look and will start wearing eye shadow. Also for dates.
I also think they may never need the kind of skin repair products many of us use. Why? If they've been using sunscreen since childhood, they may not need them.
I don’t think teens set the trend for makeup.
@@annan.3283 Well, they do in that they have a lot of money to spend on makeup. Or their parents do.
Okay, Jen asking if eyeshadow is dying while whipping out a palette from Oden's Eye. Love it! My own eyeshadow has always been simple-2 or 3 colors and pencil liner topped with mascara. But it's there.
I have never been so happy to be an old lady! I love eyeshadow. I will wildly over do my eyeshadow every time ❤
I know that you have hooded eyes and have said that eyeshadow is hard for you to apply, but I have always thought your eyeshadow looks so beautiful (even back in the day!!!) in fact I wish I could do mine the same way you do ❤
A five-color look with smudged pencil liner is my everyday flag of honor. If I'll use at least half of the colors in a given palette, it's a success and needs to be part of my collection. So blooey! to the naysayers. Thanks for the video!
I literally have over 40 unopened palettes. Ones that were hard to get. Worth what? Why did I do that for so many years? What a waste of product and money.
Girl, open them
I’ve found that eyeshadow palettes, especially minis make great gifts.
Genuinely why did you buy things you never opened?
@@vannareyne6336 like how I said, I was trying to keep up with social media. I don’t do that anymore. I did it for over five years and now I regret it. The reasons she explained in her video.
@@vannareyne6336 I explained in another comment.
I still love eyeshadow palettes! I don't buy as much eyeshadow palette partly because there are so many repeats in color stories. There are only a handful eyeshadow palettes that seem to be unique and different from the others. Also, eyeshadow palettes are now becoming so expensive, like over $60, especially the indie ones (understandably). It has become a luxury expense for many of us who have other more pressing needs in life.
Exactly!
For me I will always love eyeshadow. I do me. Depends how I feel that day . I never really follow trend with makeup or fashion. I do what I love and feel good in. Love you and you are gorgeous like always ❤
Still love & will always love eyeshadow!💗
Same!
Eyeshadow is never dying for me
I feel most things are cyclical. Everything old will be made new again. I love the artistry of makeup. Sometimes, it's eyes focused, cheeks, etc. I enjoy these videos. They are informative, plus you are so pleasant and relaxing, Jen. Thank you.❤
I have really stopped using palettes and now just use eyeshadow sticks and do a swipe over the lid and love the simplicity and prettiness of it
Same
Me too!
I agree with the majority of your reasons. If I may add, I have everything I need, and I got really tired of buying big palettes where I might use 3 colors and not touch the rest. Such a waste of money and resources. I am also despondent about the impact that American consumerism has on our precious earth; all that plastic and packaging. I decided to pull back. Thanks Jen, always interesting!
This trend is so funny to me because eyeshadow has always been my favorite part about doing makeup. I just started wearing makeup regularly again after taking about a year and a half where I only really wore it on special occasions; I just didn’t feel like putting it on most of the time and that was fine! Now I’m excited about it again but I almost always just wear eye makeup, because that’s the thing that’s fun for me. A lot of other products just don’t appeal to me because I’ve never found one that looks good on me or they give me sensory ick of some kind. But I am glad that the palette explosion of the past few years finally seems to be slowing down-it was too much! It still feels like there are sooo many options that we are set for a good long while.
Always enjoy your videos! I’m 68 and love eyeshadow. I don’t wear colors that I feel don’t look good on me. Love browns, purples, grays. I usually don’t wear a bright lip color but I do love lip glosses and lip sticks. Seems like really bright lips just don’t look good on me. Love skin care and for my age I have just a couple wrinkles. Hereditary from my mom. She passed away last year at 102. You would have never known she was 102. ❤
I haven't purchased a palette in years. I have purchased the shadow sticks, singles and the small palettes like the essence 6 pan. But I am not so interested in large palettes anymore. Also not so interested in highlights anymore either. Have a couple that l use that looks more natural. And you are correct...I have way too much! Love you Jen❤
I will never give up eye shadow...I've been wearing it for 50 years so it's just part of my every day routine. Nothing drives me crazier than seeing young people walking around in their pajamas. I love the days when things were more formal and reserved.
This too shall pass...trends move in and out of the culture. I'm pretty sure that, within 5 years, we won't see people wearing pajamas in public.
Yes it drives me crazy too, looking like they just rolled out of bed. What do the parents think or say? Do they not care? A kid at the mall yesterday even had big fluffy slippers on with his pants falling 1/2 of his butt! Ew.
@@belindafischer2920I agree that parents have everything to do with this. My daughter is 15yo she has tried every single day to convince that she's the only one wearing jeans to school and that is so lame. IDC. My kid will not wear PJ or leggings to school. Looks so lazy!
@@jennp023pr I see them in Walmart, malls etc yes it looks lazy!
I believe this extremely casual/sloppy trend is passing. I'm a part of many sewing and crafting groups, and creators are moving towards beauty in their designs and creations. I love what they are coming out with now, and I'm looking forward to it influencing fasions as a whole.
I love eyeshadow! Older generation here, I bought WAY too many pallets and makeup during Covid. I am oversaturated with makeup. Also the economy stinks now, everything is more expensive and makeup prices, like most everything else has increased in price.😮
I think many of us got caught up in buying a lot of makeup during the pandemic. Makeup trends will come and go, but people are more concerned about putting food on their tables than buying the latest palette.
I have loved eyeshadow since i was a little girl. I'm not giving it up. I wear makeup any time I leave my house. It brings me joy😊 i will say I've gotten more into blush the last year.
My gen z daughter’s focus on less makeup more natural like you said. I just turned 61 and I love eyeshadow! To much blush I think looks clownish to me.
Your daughter may start wearing more as she gets older and wants a more sophisticated look. Not that she has to or anything; I'm just saying.
I’ve also reduced the number of makeup channels I watch (Jen’s is my favorite to watch and support). I feel maybe others have as well. Many makeup channels just don’t seem as interesting anymore. Many UA-camrs get the same PR and all the videos of a particular PR’d palette will come out at once. It feels like a rat race to get videos posted. The content isn’t as interesting.
I also see UA-camrs do declutters and say they don’t want a big collection anymore, but then they’ll buy again shortly after. I recently watched one person do several declutter videos a few weeks ago. She just posted a video about buying all her Sephora wishlist items this week. It’s the same type of videos that get created. In this economy, I think many people are purchasing less makeup compared to a few years ago.
I miss the days when UA-camrs would purchase palettes on their own because they genuinely liked them. Some may wait for a sale and buy a palette down the road, making the normal person feel that it’s ok to not rush out to buy every new release. I like Jen’s videos because she does bring back older palettes to talk about and she’ll have interesting video ideas.
This! I basically follow Jen and Emily Noel these days. Both of them review enough that I stay interested, but neither one is into the heavy consumerism “buy, buy, buy” push. Both of them are also real and encourage viewers to do as they like. Jen, please keep doing Jen, and we’ll keep watching!
I find declutter videos of massive PR products so uninteresting.
I am 64 and am very simple with my hooded eyes. Macs Painterly to correct discoloration and elf shadow stick in the taupe color at outer edge. Blush is where I have fun. I never did succeed with eye shadow.
What a great video! Eyeshadow, dead or not is my favorite. Eyeshadow palettes just make me swoon. I, like you am not the best at blending but I keep trying & believe that I'm getting better. I don't care for or follow trends. I use & do what I want. Of all creators, I can tell that you really love makeup & sharing your knowledge and aren't in it just for pr or to be popular or other perks.
Thank you for being here for me !
Great content and research Jen. I find myself reaching more for a once and done single shade of shadow lately when I do wear it. I always think you do a beautiful job with your eye makeup!😊
I have usually just bought eye singles and eyeliners,,etc. But what I do buy is Korean skin care and Fragrances , just like you predicted earlier in year . I like the investigation of skin products and what is new. And I had one fragrance for a year and now I wear 2-4 every season if I can afford it . Both you can’t really see on me, but it helps me feel better during hard financial times . Thx , Jen .
Oh it will never die for me! I have wayyyyyy too many palettes to stop using them!! Not to mention, i only recently started to learn how to properly apply it!
I hope eyeshadow isn't dead. I love a colorful variety & I also love go to everyday neutrals. It's fun! Thanks for the video Jen! 🥰
I still LOVE eyeshadow and eyeshadow palettes! I use a different palette every day for work and wouldn't have it any other way. Very informative and honestly somewhat surprising data. Really appreciate your research, Jen. Please keep such helpful educational content coming. And, please, please, keep providing at least some eyeshadow palette content for those of us who still love it. Stay safe and beautiful, Jen!
Regardless of the trends, I am into eyeshadow more than ever, and I actually have to set myself a max of money I spend on palletes
This was a great video, Jen! I will always love eyeshadow, regardless of the trends.
Love always putting shadow on. Never dead to me
I love how you apply eyeshadow! I can’t figure out if I have hooded eyes or not but my eyeshadow looks far better on me when I do it the way you do yours!
To me, (my opinion) this Oden palette is a prime example of why eye shadow palettes are going by the wayside. When you can replace shadows with blushes, hi-liters and bronzers with a more natural tone, it’s a big win. Right now it’s like a crazy competition on what company can make the most outlandish color story for eye shadow palettes. If I buy a palette I want to be able to use most/all of the colors. Leaving 1/4-1/3 colors unused because they’re outlandish is a terrible waste to me. 😉
We all have different tastes in makeup. I think it's the economy, especially inflation.
@@candoallthat is a huge factor as well.
Strongly agree! I don't wear pastel shades or dark colors (except as eyeliner or a corner shade) or shimmers. Most palettes aren't a practical purchase for me; I really want to be able to use all of the shades.
During the craze, they invented the term "color story" to romanticize eye shadow palettes. A fancy/lovely term for plain old color scheme, and YTers all started talking about loving the color story blah blah to make it SOUND like there was more to it and justify the purchase. I honestly don't know why people fell for it, except "Emperor's New Clothes" syndrome, I guess. And I just made that up but I can use it for so much of what happens with beauty marketing.
Interesting observation. In the more mainstream non-indy side I think it’s the exact opposite. Everything looks the same over and over again - Natasha Denona just released a mini palette that looks almost exactly like my mini love palette, and is made up of colors I already have in the retro palette. When she released that gold one, I thought the post I was seeing was from a year or so ago as I was sure I owned that palette from her (not the original gold one either). Pat McGrath has done 9000 pink palettes in a row. I could not tell a new Tarte or Too Faced or Urban Decay palette apart from whatever they did a year, two, three years ago.
I haven’t seen something different from drug store or Sephora in ages. But I’ve also been an over consumer so I can’t think of what would actually entice me at this point! It would have to be pretty specific to my exact preferences by a brand I really like.
The young kids can pry the eyeshadow palettes out of my hands in my coffin!!! When I was teen/very young adult, I was always attracted to colorful eyeshadow looks, but I never had the confidence to wear them because I was too worried about what the other stuck up girls around me would think. Now that I’m almost 40, I wear what I want, when I want and I feel so free! I get tons of compliments on my eyeshadow from people of all ages. It’s not because I’m some kind of skilled artist; it’s because I am finally able to confidently express myself in a way that makes me feel like me. I totally support wearing no eyeshadow or very minimal makeup if that makes someone feel comfortable and confident. Everyone should express themselves in a way that feels authentic! If other people don’t like it, they can close their eyes! 🙈
I wish I'd written this! Agree with you although I'm older and don't wear colorful shades.
i love eyeshadow but im super basic with what i wear and i don't have a need for much eyeshadow lol but over the years i have enjoyed watching the creativity and looks people come up with. it's been fun for sure. i agree the market is saturated. I also think fun and creativity got replaced with money and follower count as is always the case.
I still love eyeshadow and I wear it just about everyday. For everyday looks, I usually do one shimmer shadow, but I still sometimes do colorful looks with 3-4 shades. I feel like eyeshadow completes my look and brings it all together.
I laughed because my sis in law got me to learn shadow techniques with her in 2020. I always wore eyeshadow but nothing elaborate, either a 1 and done or midtone in the crease and something shimmery all over the lid, maybe a deeper color as a liner. I don't look good with winged liner or too much on my lids so I did learn a few tips but never did anything too extreme. I have been hearing strong eyeshadow looks were out and softer more natural ones were back. So you mean what I had been doing all along? 😂❤
Haha exactly! 😂
Softer, more natural looks are classic and are appropriate in every situation including conservative workplaces. So there's that.
I think I’ve come to terms with both my anatomy and my skill level. I too am no makeup artist, so I thought that was why I couldn’t achieve the looks I saw on UA-cam. I finally realized I have such deep set eyes that there’s no lid space. With that in mind, I’ve abandoned those complicated looks. If I only need one or two shades per look, I also don’t need thirty palettes with 15 shades each. I’ll never use them. Thank you for making me feel better about it!
I think you nailed it with your points! You are spot on as to why the trends are what they are!!!
I am over eyeshadow- but I do occasionally wear some neutral eyeliner close to my lash line and some bronzer across my brow bone to add a bit of dimension. I love the more minimal looks these days and at age 51, I find it more flattering.
I still come here to check out whatever Jen is talking about! Even though I’m not buying eyeshadow, I still would watch her talk about it!
I got rid of all my expired eyeshadow palettes I over bought during Covid. I now have two pot cream eyeshadows and one elf bite size quad for my transition shades. I don’t miss any of the pallets and wont be buying any more. I ended up hating having expensive pallets where I would only use 2 or 3 shades and not use the rest. And, I won’t use eye makeup past the expiration because staff infections are horrible and it’s just not worth risking getting one.
Same here, I date my eye shadow pallets, I got a stye and had never had one my entire life, got it again several months later and then again a few months later. I got rid of all my old ones and now I sanitize any eye brush I use with cinema secrets. Plus I finally realized I didn’t need more cause of the color stories and I was only using like half of them. Especially ND so I took out the ones I wasn’t using and made a new one with the colors I used all the time. I got rid of all the ones that had those tiny glitters in them too.
I still love eyeshadow! I used to love base products like foundation, bronzer, blush, highlighter. I still do. But I have too many of those and I find myself just getting attracted to eyeshadow palettes. ‘Eyeshadow is dying’ is working out well for me cuz a bunch a nice palettes are going on sale and I keep buying all of them! Looool
I like this series you’re doing - deep dives
Great and timely video Jenn! Let me see if I have this straight, we must have middle parts, no eyeshadow, and crew socks or higher or we’re old. 🙄 Trends are fun, but dictating to people how they should look and being rude about appearances isn’t.
I think in general we’re in a consumerism crossroads. For me, I can’t justify the amount of make up we own and the waste. Make up really is acting like fast fashion. Additionally, I’m really looking to small palettes for convenience and travel these days. Even 9 pan palettes are too big for me these days.
It’s crazy to make something fast fashion that expires so quickly or at all too
Love your pink makeup look in this video. I hope eyeshadow doesn't die out. If it does, I'll still wear it until the day I die. I agree that saturation is contributing to eyeshadow losing popularity. I also agree with you that there's a difference between the beauty community and the every day consumer. Eyeshadow palettes are still popular purchases in stores.
I'm a red lip girl these days, so my look consists of 1 very neutral eye shadow, liner, blush, mascara, and a satin lipstick in a warm red.
Have you tried Wonderskin yet? Would love a video on that.
I'm so grateful to Taylor Swift for bringing back red lipstick! I'd wear it anyway, but it's cool to feel like I'm on trend!
It’s ok that u’re wearing eyeshadow, ur caption has a question mark 😊.
U’re right… I too skipped over eyeshadow pallet videos this wk. I focus on simple eyeshadow or light blush or bronzer on the eye but I don’t skip the mascara. I’ve wondered if u enjoy talking bc I always love hearing u talk + was hoping that this video wasn’t gonna be too short 🤍
I def think there’s been less eyeshadow out there but they’re still my #1 favorite makeup product ! I always get excited for them
I work at Sephora (in CT!) and I can tell you that no one under probably 30, definitely under 25 is using eyeshadow palettes. They all want that Hailey Bieber style of makeup. If there is anything on the eyes, it's bronzer in the crease, possibly a gloss on the lid, and one coat of mascara. The next generation up, age 30-40 maybe, likes Patrick Ta and Makeup by Mario palettes, high quality neutral tones. The only people who are interested in eye shadow palettes are generally foreign, and they often want colorful palettes, which we really don't have anymore. My younger coworkers don't wear eyeshadow at all. Myself, I still have a HUGE palette collection, but I don't use them daily anymore. I am more likely to do a one or two shade look, and often this won't involve a palette. Even if it does though, I'm not doing multi shade looks like I used to. And I often get compliments on my makeup, but the shadow isn't obvious. It's generally smoked out and neutral. Yes, I do still use eyeshadow daily though. I'm an old lady.
I’m 27 and still love eyeshadow!! I’m a mommy and don’t get to wear it as often as I used to, but I still have a big palette collection and love getting to use them whenever I get a chance! That being said, I also am not exactly a “trendy” type person (I don’t do TikTok or anything) so I probably fall more into the 30’s category you were talking about that likes to use the high quality neutrals. This whole topic is so interesting to me lol.
Great video! I love eyeshadow. But I don't like big palettes. My favorites are quads or trios. I forget about my singles. But I have enough. I did a declutter this year, but it was a thoughtful one. I'm happier with my smaller collection, because I feel like I'm using all of them and I love to match my eyeshadows to my outfit colors.
I'm just as into it as ever 😅 Just placed an order on Oden's Eye using your code this month, and also couldn't help myself and got the Colourpop Pokemon palette. I don't mind being old fashioned, as long as I enjoy doing my eyeshadow every day
I had to wear a mask all day at work during covid years and stopped wearing most makeup. Since then I've replaced items and purchased pallets. And, you're right, the eyeshadow lasts a long time. So, now I just don't need more of those, even though they are the most fun and creative part of my look.
Yes, I am more into indie brands now. Nomad, Gourmande gjrls, Odens eye, unearthly, Adept and SG. Great topic, I have been drawn to watching beauty topic videos. But with my last order I am very overwhelmed and taking a break from buying except end of month for ST sale.
I am really into eyeshadow. Eyeshadow and lipstick are my favorites. I am probably classified as an old lady. 53 so definitely not a spring chicken anymore!
Same but I'm 33!
I love eyeshadow so for me it's a 👍. But then I'm one of those old ladies so I guess it's OK. Enjoyed the video. Thank you.
I always watch your videos, no matter what. ❤ I love eyeshadows and I don't follow trends.
I saw where 11/12 year olds were saying that to their moms...
I don't think adolescents set the standard for what we've seen thru-out history. Applying makeup has changed up at times...blush--no blush, back to blush. It didn't really go anywhere.
I don't see kids determining what is and what isn't other than among themselves.
Maybe this is their tween/teenage rebellion!!! I bet it won't last as they get older, start dating, and enter the workforce.
@@20thcenturyrelicI agree.
I would pay good money for and love to have just 3 definitive palettes that are super quality formulated (no powdery fallout, pigmented, easy to blend and long wearing. They are: 1. Warm neutrals. 2. Basic colors in green, blue and purple w/ both a pastel and light-med. tone version of each color 3. Pale warm neutral shimmer shadows without glitter if there is there such a thing as shimmer without glitter.
Definitely still into eyeshadow. I'm all sparkles today on my eyes.
I think the whole 35 pan palettes ie morphe style went away ages ago
I still have some of my 12/14 size palettes but honestly I think because blush is having such a moment, having colourful cheeks and eyes is just too too much
I love the creativity of eyeshadow and never do makeup without it. I didn’t wear makeup often growing up or in my 20-30s. I didn’t start until I was 40 and found you tube. For me, doing makeup is fun and the most fun is eyeshadow. I do agree with indie taking over the market though. In the last few years 95% + of my eyeshadow purchases are from indie brands because they just do it better and for less $ usually.
I hope eyeshadow is not gone, that being said I decluttered over 100 pallets and still own about 160 yep a lot. I am older I am to a point I will not use all the makeup I have before I leave this life and things are so expensive that there is very little disposable money to spend. I am blessed I have everything I need and a few of my wants but unless something really peaks my interest I have enough. I understand that it costs more to create pallets but they have also become crazy expensive I have other priorities. Take care and stay safe. Enjoyed this video.❤❤❤❤❤
Agreed. I'm also older and understand I have a limited number of years left to use up makeup and fragrance. Anymore, unless I can eat it, wear it, or use it up, I don't buy it.
I'm actually glad to see the releases slowing down. I'm enjoying using the palettes I have and rediscovering my collection without experiencing FOMO every other week because something new has come out! With the rise of social media, trends have become so quick lived that eyeshadow will be back sooner rather than later anyway.
edited to add that I also LOVE blush so yeah...I will wear both and not care what others deem appropriate! I'm typically the only mom at the PTO meetings rocking a shimmery eyeshadow and wearing jeans. I love jeans. LOL
I love colourpop eyeshadow pallets! 😍
Me too!🥰
So do I. I'm Italian and I bought 2 of them (That's taupe and All amethyst) when I visited the USA last year and I went to Ulta Beauty. I love these 2 palettes so much and I use them very often. I'd really like them to officially launch their products here in Italy.
I have never been a trend follower….i am 58…a jeans ( shorts) T-shirt girl…. Still love my eyeshadow! I love “ Trends Be Damned!” 😂
Great Video!! 😊
I remember my highlight of the year was the spring/summer ,fall/ winter collections from Revlon , covergirl, loreal , where there would be a couple eyeshadow quads, 3 or 4 lipsticks ,2 blushes and you could pick and choose ,and that would be what you used for the season ,I miss that.
I miss that too!!
I miss those days 🥹 I still have my Star Wars Covergirl lipsticks for ✨nostalgia✨
Great video! I have never been really great at applying eyeshadow no matter how much I practice and watch tutorials (I have deep and hooded eyes, lol). So a one and done suits me so much more. And, I find with palettes, I only tend to use 2 maybe three shades, so singles just make so much more sense!
I miss your series where you’d use your collection to see if we already
Own a very similar or close to it in a pallet or 2. I’m thoroughly convinced I at this point can pretty much dupe any eyeshadow pallet that comes out. With all my pallets, singles, creams, shadow sticks. Omg I have too much makeup. I’m one of those you mentioned not an influencer but influencer size collection
I understand the decline in eyeshadow palettes. For me I don’t use all the colors and several shades go to waste. Also what’s up with not including larger pan sizes for transition shades inclusive for light and deeper skin tones? That’s the color that is used the most. Wet n Wild did that years ago and they were always selling out 🩷
Your #7 reason was particularly insightful. And I like how you encouraged trying a trend to see if it works for you. If it doesn’t, just keep doing what does work for your face and eye shape. Good advice!
It is because we still have the last 30 palettes we bought. They don't expire like a lipstick or cream blush, it is easy to keep them around for a decade +
Thanks Jen!
Personally I’m a big makeup fan, but I really don’t see many other people wearing it much. About all I see consistently is eyeliner, mascara and lipstick, sometimes foundation products. But really it seems very few people are into makeup these days, at least in my neck of the woods.
I love how you do your makeup!❤
I love that indie brands are still on the eyeshadow game and killing it! I’m a massive eyeshadow lover and daily wearer. So I’m so grateful for indie brands. I hope they eventually “come back” into the mainstream too.
Oh me too. I LOVE Indie brand eye palettes. I can't get enough of them.
Hi Jen, eyeshadow is my favourite products in my makeup routine, I don’t follow trends, I wear makeup because it gives me confidence and makes me happy, I have always loved eyeshadow ( even as a child )& always now as mature women. Love Katherine xoxo