Hey, can I use the same pixel and event on 2 different ad accounts and run ADV+ campaign? both on $400 budget? is this a good idea? or better to use separate pixels?
Yes technically you can share a pixel across multiple ad accounts. But you'd have to use 2 separate ASC campaigns, one for each ad account. I'd need more info to advise whether it's a good idea or not. A simpler set up is usually best.
@@SocialMediaCollege Yes, I will use 2 separate ASC campaigns on each ad account. One ad account has larger data, and one is new. I want to maximize traffic and sales using the same pixel but different AD accounts.
The "learning Phase" is one of the biggest myths. An ad becomes worse over time, because of fatigue. Not better. Please prove me wrong by showing an Ad that has gotten better ROAS week-by-week, What you will see is that its the opposite, the ROAS gets worse over time.
@franticpillow7762 the learning phase refers to the initial time period after you launch the ad. The campaign is in the learning phase if it says 'Learning' in in the delivery column of your results. As soon as the campaign has achieved enough results (based on the objective selected) it will exit the learning phase. You can learn more about the Learning Phase here: facebook.com/business/help/112167992830700?id=561906377587030. The Learning Phase is different to the ad algorithm 'learning' over time, which is what we believe you're referring to. There are definitely benefits from running campaigns over a longer period of time, but we agree with you, ads do become worse in the long run as people get tired of the ad creative. The key to improving ROAS for a campaign is to keep adding ad variants and turning off the underperforming ones.
Great, thanks.
Hey, can I use the same pixel and event on 2 different ad accounts and run ADV+ campaign? both on $400 budget? is this a good idea? or better to use separate pixels?
Yes technically you can share a pixel across multiple ad accounts. But you'd have to use 2 separate ASC campaigns, one for each ad account. I'd need more info to advise whether it's a good idea or not. A simpler set up is usually best.
@@SocialMediaCollege Yes, I will use 2 separate ASC campaigns on each ad account. One ad account has larger data, and one is new. I want to maximize traffic and sales using the same pixel but different AD accounts.
The "learning Phase" is one of the biggest myths. An ad becomes worse over time, because of fatigue. Not better. Please prove me wrong by showing an Ad that has gotten better ROAS week-by-week, What you will see is that its the opposite, the ROAS gets worse over time.
@franticpillow7762 the learning phase refers to the initial time period after you launch the ad. The campaign is in the learning phase if it says 'Learning' in in the delivery column of your results. As soon as the campaign has achieved enough results (based on the objective selected) it will exit the learning phase. You can learn more about the Learning Phase here: facebook.com/business/help/112167992830700?id=561906377587030. The Learning Phase is different to the ad algorithm 'learning' over time, which is what we believe you're referring to. There are definitely benefits from running campaigns over a longer period of time, but we agree with you, ads do become worse in the long run as people get tired of the ad creative. The key to improving ROAS for a campaign is to keep adding ad variants and turning off the underperforming ones.