What makes a brand iconic, scientifically

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  • Опубліковано 30 чер 2024
  • Branding is something I've recently gotten more obsessed with - why people (including me!!!) decide to spend outrageous amounts more on brands that are virtually creating the same item as any of their competitors? How can brands like Nike, Apple, Tylenol do that? In this video, we breakdown branding and run some mini-experiments to put our theories to the test.
    Co-produced by Ken Chwatek - ‪@ChwatCity‬
    Special thanks to:
    ‪@veljkodaily‬
    current subscribers: 61,300
    #branding #nike #apple #marketing #business

КОМЕНТАРІ • 106

  • @veer8431
    @veer8431 5 днів тому +55

    A UA-camr making a video with the production quality this good, your subscriber count is criminal

  • @pranavt1888
    @pranavt1888 5 днів тому +50

    Did Colt dirty with the unrecognised cow lol

    • @ColtKirwan
      @ColtKirwan 5 днів тому +15

      Atleast you recognized my cow

    • @jibrooster
      @jibrooster 3 дні тому

      @@ColtKirwan LOOOOOOOOOOOOOOOOOL COLT UR VIDEOS AWESOME

  • @mubikishore
    @mubikishore 5 днів тому +35

    MAN when you said both were the same orange juice! it hit so hard.

    • @TejasHullur
      @TejasHullur  5 днів тому +1

      Hahahhaa I like to manipulate

    • @nehnXD
      @nehnXD 5 днів тому +1

      Yoo Mubi! Didn't expect to see you here. Great stuff man!

  • @ChrisCammarano
    @ChrisCammarano 5 днів тому +24

    The interactions between you and Veljko were hilarious 😆 Make him your first pick for the next video!

  • @bryanteehee682
    @bryanteehee682 5 днів тому +11

    Tejas just does not miss man, always love how reflective your videos are, helping viewers like me become more aware of the way the world around us works!

    • @TejasHullur
      @TejasHullur  5 днів тому +1

      Thank you bro! Growing with everyone :)

  • @Jeevanadalli
    @Jeevanadalli 2 дні тому +1

    Your videos are absolutely incredible! Goddamn dude I’ve now binge watched 3 of your videos! Your channel is going to blow up at some point. Keep going man.

  • @valentinn3507
    @valentinn3507 День тому

    Dude, this is an amazing video! Super entertaining and interesting all the way through, well engineered simplified examples, nice music with perfect volume, interesting creative shots, pretty valuable insights, damn, I don‘t know what to say. Great job, keep going!

  • @RangerBloxs
    @RangerBloxs 4 дні тому +2

    This guy is too underrated

  • @orbitforcreators
    @orbitforcreators День тому

    Yo Tejas that was better than most marketing classes! Well done.
    What I'm left with now is how do you effectively build an underdog brand ...

  • @vincebalsamo
    @vincebalsamo 5 днів тому +1

    Congrats for this man! I can only imagine how much effort you put into this

  • @jayhoovy
    @jayhoovy День тому

    Oh shit Tejas! This video is so timely - I've been ravenously studying brand recently - thinking a lot about how to make Stan on the level of the Nike's and Apple's and Red Bull's of the world. Excited to dive in!!!!

    • @jayhoovy
      @jayhoovy День тому

      this was SO GOOD dude.

  • @hassanalokaily
    @hassanalokaily 5 днів тому +1

    the score on this video was awesome, good stuff!

  • @byrileycoyote
    @byrileycoyote 5 днів тому

    you gotta bring back Veljko, he was hilarious
    also, to answer your question at the end, myself being someone who tunes in to every video... when going in to a new tejas video I have begun to expect high effort research into topics I would describe as being interesting enough for me to want to research them but never being bothered to do the research myself, so im stoked to have tejas serve them to me me in a nice entertaining MP4
    a bonus is i do also always hope for some space for a laugh so it doesnt feel like a lecture

  • @Joshpods
    @Joshpods 5 днів тому +5

    UA-cam algo is mad for not promoting this content frfr. Another banger from tejas. Btw gabe itch 🤣🤣

    • @TejasHullur
      @TejasHullur  5 днів тому +2

      CHILLLL. just wait, takes a minute for me!

  • @snehpatel649
    @snehpatel649 5 днів тому +2

    Really good analogy to understand complex things into simple. Relly like a video. I am starting e commerce brand this will help me to understand branding and how to market thanks!

  • @JeremyCohen
    @JeremyCohen 4 дні тому

    videos just keep getting better and better Tejas! the brand is strong

  • @colehershner
    @colehershner 5 днів тому

    I think this channel is becoming an ICONIC brand...

  • @kyungwooky
    @kyungwooky 4 дні тому

    TEJAS! Your videos are so fun to watch and they are literally the only videos I can watch till the end without even having a second thought

  • @janik9699
    @janik9699 5 днів тому

    Thanks man for the work you put in those kind of videos, really enjoy your vids. Keep killing it :)

  • @Junker_God
    @Junker_God 4 дні тому

    Love this format of video keep it up man!

  • @ayyjayy2583
    @ayyjayy2583 5 днів тому +1

    I expect deep dives behind the why?? of things. Goofy yet creative demonstrations followed by dope video angles.

  • @chigonkwo2
    @chigonkwo2 12 годин тому

    You're doing really great man, learnt a lot.

  • @ManuelBoza
    @ManuelBoza 3 дні тому

    I’ve learned so much. Ty g

  • @narendra97boy
    @narendra97boy 5 днів тому

    your videos are getting better each iteration

  • @Zaci_boi
    @Zaci_boi 5 днів тому

    Great video been watching from the start!!!

  • @fromdonwithlove
    @fromdonwithlove 3 дні тому

    Very interesting orange juice experiment. Love the way you think about the world, Tejas.

  • @Methodiev
    @Methodiev 5 днів тому

    I associate your videos with ambition and ingenuity. You manage to find worthwhile topics and present them in an understandable manner. In terms of branding the thing that comes to mind is the handwritten notes. Maybe try something with that

  • @vijaykrishnan7797
    @vijaykrishnan7797 4 дні тому

    love this channel and your fresh prespective , its very caesy neistat-esque and I love it .

  • @ElijahCiali
    @ElijahCiali 5 днів тому +1

    Great video! Sticking around.

  • @LouisSchweizer
    @LouisSchweizer 5 днів тому

    A Day with a Tejas Upload is a Great day!

  • @olunoikiayomisesebere627
    @olunoikiayomisesebere627 9 годин тому

    This is the first video from your channel I've watched. It was good. I consider it unique. I'll likely check out more lf your content 👍

  • @christiankalala840
    @christiankalala840 День тому

    Wonderful video!!!! 👏🏿👏🏿👏🏿🔥

  • @createdbyrohan
    @createdbyrohan 5 днів тому

    This reminds me of the concept Primal Branding

  • @dhruvil_jpg
    @dhruvil_jpg 3 дні тому

    Heyy Tejas, really loved your content like the way you film it, edit it , its just my vibe. Infact, i binged watch all of them. Keep doing what you do, and waiting for the next one😋

  • @oc7445
    @oc7445 5 днів тому

    its not just the swoosh on the socks.. its the comfort and quality..

  • @snehpatel649
    @snehpatel649 5 днів тому +1

    Hey Tejas what is the board behind you some days crossed or like that

  • @KingCharge
    @KingCharge 5 днів тому

    Amazing as always, but now I really want that Apple monitor...

  • @hoomantheofficial
    @hoomantheofficial 5 днів тому +2

    Tejas's videos are just better.

  • @KonarkMarwaha
    @KonarkMarwaha День тому

    Amazing video ‼️

  • @clicktaofficial
    @clicktaofficial 3 дні тому

    Forever learning. I’m not “loyal” to many channels, but you sir. Consistently are worth the watch every single time.
    For your stat calculations I hope this helps… I as a viewer expect “To learn something that helps me to leverage my position in the creator economy better, primarily from a theory standpoint with a few practical to-do’s mixed in.”

  • @notahmed
    @notahmed 5 днів тому

    Hey Tejas, love your videos but I’ve been meaning to ask what kind of lens/lens attachment do you use in your videos for that circular kind of fisheye effect like at 0:25

    • @TejasHullur
      @TejasHullur  5 днів тому

      11mm Sony APS-C!

    • @notahmed
      @notahmed 4 дні тому

      @@TejasHullur that makes so much sense now. You mustve been using a APS-C lens on full frame. Causing the pinhole effect in video

  • @merlindru
    @merlindru 3 дні тому

    "nah I need US currency, I see a $100 right there" LMAOOOOOOO

  • @rkumarv
    @rkumarv 4 дні тому

    this is the one that will go mega viral

  • @chawerkamanga2199
    @chawerkamanga2199 4 дні тому

    Great video

  • @Robin-ps9wq
    @Robin-ps9wq 2 дні тому

    I think something you may want to consider is pushing people to communities like discord surrounding your brand because I was gonna go into your description to see how well put together it was and I was confused to see no links

  • @njm_.4
    @njm_.4 5 днів тому +2

    guys i just found a cow with tejas logo in it what should i do

  • @mugto2308
    @mugto2308 5 днів тому

    🔥🔥🔥

  • @sumitchandan71
    @sumitchandan71 5 днів тому +1

    U make good stuff dude.kepp doin it fella

  • @amaegbutah5957
    @amaegbutah5957 5 днів тому

    Another banger!!!

  • @33kappa1
    @33kappa1 5 днів тому

    loving this algorithm recently

  • @husainmahomed1145
    @husainmahomed1145 5 днів тому

    Where is the dollar pizza from?

  • @someone6927
    @someone6927 5 днів тому

    dude u make such good videos

  • @SHRUTISAMANT777
    @SHRUTISAMANT777 5 днів тому +1

    @Tejas Hullur, interesting video on branding!

  • @RocSandy
    @RocSandy 5 днів тому

    Let Tejas Cook! 🗣💯

  • @riteshpal2070
    @riteshpal2070 5 днів тому

    As always your videos are amazing but I don't even recognize this is your video by thumbnail then I saw your channel . I mean you should put your face or maybe a unique logo branding in corner on your each thumbnail ❤

  • @ChuyoCasillas
    @ChuyoCasillas 5 днів тому

    My break just became 23 minutes longer! 😁

  • @mikey6174
    @mikey6174 5 днів тому

    Ayyyyy Domino’s gang checking in

  • @abubuisness4363
    @abubuisness4363 2 дні тому

    Boi The Lifespan Of any Branded (apple/samyang) Electronic Device is better Than Others

  • @cryz_yt
    @cryz_yt 5 днів тому +1

    I love that channel man. Keep it up. Every Video hits hard

  • @JoeDavisMusic
    @JoeDavisMusic 4 дні тому

    4K VIEWS?!?!? WHAT THE HELL

  • @kriss12loverap
    @kriss12loverap 4 дні тому

    well by buying branded stuff u can usually expect a quality and vibe....

  • @andrewleonard2128
    @andrewleonard2128 4 дні тому

    I always root for an underdog thats why I watch Tejas Hullur videos

  • @lukaswinterr
    @lukaswinterr День тому

    excellent video! i'll happily be the 100th comment

  • @CARY12X
    @CARY12X 5 днів тому

    banger

  • @CINKOtube
    @CINKOtube 5 днів тому

    Clever clickbait closed caption there pal

  • @Notxashamad
    @Notxashamad 5 днів тому +1

    Sick thumbnail ✅ sick video ✅

  • @realcripryan5376
    @realcripryan5376 5 днів тому

    Biggest of bros, didnt you say you were going to have a live video essay. is it cancelled?

    • @TejasHullur
      @TejasHullur  5 днів тому

      Tried the format... wasn't hitting the quality standard I would like to have

    • @realcripryan5376
      @realcripryan5376 5 днів тому

      @@TejasHullur Damn those two streams had me hyped. Hopefully you can figure it out bro

  • @alextully
    @alextully 5 днів тому +1

    W video

    • @TejasHullur
      @TejasHullur  5 днів тому +1

      Hope youre feeling better bro

    • @alextully
      @alextully 4 дні тому

      Thanks Tejas, I'm feeling much better now, I even managed to make four videos since then

  • @thetarochannel9655
    @thetarochannel9655 5 днів тому

    Hope you read all of your comments, got a project idea for you...

  • @finnydog
    @finnydog 5 днів тому +1

    i like your videos a lot, HOWEVER i think this one is a miss :( it feels like it rambles, and misses the point of what the viewer expects from the title, thumbnail, and first minute or two of the video. it would have been a lot better if it was around 8-10 minutes and focused on Apple and these other top brands
    the experiments don't really make sense in terms of the videos exposition, and the experiemtns are kinda predictable, like I knew what the result of them was gonna be before they were performed. and a lot of the dialogue is kinda drawn out; not that its not funny/interesting, it just feels unnecessary and too much fluff
    there's other little things like when you were explaining what was going to happen in the video, like as a viewer I don't want to hear that, I want to see it happen so I can figure out what the videos going to be
    i'm saying all this because i love you and your content, and of course this is all my opinion and maybe i'm just not the type of person to enjoy this video?

    • @TejasHullur
      @TejasHullur  5 днів тому +1

      Love this critique! Thanks for the respectful opinion. Definitely trying to find a good balance between creating a scripted video essay and also an unscripted "character-driven" story.
      In addition, I'm trying to find the line in explaining concepts fully yet also concisely.
      You hit on two things I'm actively trying to work on 👍

  • @canonogic
    @canonogic 5 днів тому +1

    Dude lives in NY AND STILL chooses Dominoes. Dafuq????

  • @ayyjayy2583
    @ayyjayy2583 5 днів тому +1

    mann a girl asked for MY number and when i hit her up she didnt answer and im sure its because I got green bubbles

    • @Joshpods
      @Joshpods 5 днів тому +1

      Yea, that's a good thing. You automatically avoid all the red flags.

    • @TejasHullur
      @TejasHullur  5 днів тому

      :( shes not worth it

  • @canonogic
    @canonogic 5 днів тому

    who the hell spends 2k on a monitor looool

    • @Joshpods
      @Joshpods 5 днів тому +1

      A person whose job it is to colour correct videos and make thumbnails with accurate colour?

    • @canonogic
      @canonogic 5 днів тому

      @@Joshpods you dont need to spend 2k to be able to do that

    • @TejasHullur
      @TejasHullur  5 днів тому +2

      Yeah I know...

  • @bhavayaaggarwal1126
    @bhavayaaggarwal1126 3 дні тому

    You should have picked a dumber guy, he already knew all about branding

  • @waffley7149
    @waffley7149 5 днів тому

    man please get some good video ideas