Alex Hormozi's Advice on Branding in 2023

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  • Опубліковано 4 жов 2024

КОМЕНТАРІ • 377

  • @allencrawley9867
    @allencrawley9867 Рік тому +220

    🎯 Key Takeaways for quick navigation:
    00:00 🌼 Branding is about cultivating associations with your company's intangible ideas that you want people to connect with your brand.
    04:28 🎯 Prioritizing strategic moves is crucial for business growth. Identify the constraint of your business and focus on actions that maximize output.
    06:08 🚀 Focusing on brand building might not be the best strategy for local businesses. Concentrate on product quality and service to strengthen your reputation.
    09:08 🎯 Strategy is simply prioritizing your actions to get the most return for your effort, making sure to allocate resources effectively.
    12:02 💡 Identifying the constraint of your business is crucial. Spend your time and effort on actions that overcome the limitation and bring the most significant growth.
    15:34 🤝 Leveraging your time and resources strategically is essential for business success. Prioritize actions that offer the highest return on investment (ROI).
    19:31 🔍 Ask why you can't 10x your business and identify the constraints. Focus on actions that increase customers, increase customer lifetime value, or decrease business risk.
    22:16 📈 Focus on building valuable assets, not just increasing income, to grow net worth.
    22:46 👩‍💼 Transition from having a business dependent on you to building a valuable business with a skilled team.
    23:14 🏆 Big businesses maintain higher standards by hiring and retaining top performers (A-players).
    24:11 💬 Confront discomfort and have hard conversations with underperforming team members to ensure growth.
    28:42 🎯 Prioritize tasks based on their impact and ease of execution (impact-ease matrix).
    36:10 📈 Focus on improving the product or service to encourage organic growth and referrals.
    44:48 💪 Solve the root issues in your business rather than searching for quick marketing hacks.
    45:27 🏢 Branding means associating tangible elements with intangible ideas. Build a brand that reflects the values and ideas you want your prospects to believe about your business.
    46:44 🌟 Translate sadness into a lack of options and ignorance. Combat sadness by becoming informed and attacking the problem with strategies.
    48:26 🧠 Intelligence is the speed of learning and the ability to change behavior in the same conditions. Measure intelligence by how fast you adapt and change.
    51:42 🎯 There are only four ways to get customers: warm outreach, cold outreach, paid ads, and content creation. Quantify your efforts using the rule of 100 to drive leads.
    54:22 📈 To scale a local brand, simplify and streamline operations to increase profits per facility. Focus on efficient capital usage and reduce operational drag.
    58:30 💡 Ensure your business has strong margins and operational efficiency. If you can survive without new customer acquisition for a few months, you'll have a solid foundation for growth.
    Made with HARPA AI 👍 Upvote to improve video surfing

  • @affiliate-advance
    @affiliate-advance Рік тому +257

    I can't believe we live in a world today where such advice is for free. Losing is an option, PERIOD.

    • @ManicMillions
      @ManicMillions Рік тому +10

      Love your mindset, yes! That means winning is a choice.

    • @grantog123
      @grantog123 Рік тому +2

      1000%

    • @ReligionAndMaterialismDebunked
      @ReligionAndMaterialismDebunked Рік тому +1

      :3 Good video. It's just unfortunate that he practices and promotes bad posture with his mobile phone that he looks down to. That ruins your health, and in return, it hurts your productivity.

    • @ReligionAndMaterialismDebunked
      @ReligionAndMaterialismDebunked Рік тому

      Yeah, that's what I tell plenty with cognitive dissonance towards veganism because they're too occupied with being unhealthy, uncaring about world hunger, uncaring about 70+ billion land animals r*ped into the world each year and tortured, the main reason for deforestation and pollution, etc. The same goes for near-death experience consensus that thankfully debunks cancerous religion and material atheism dogma. Besides the two-party puppet show in America that the Founding Fathers fought against having when they were against having any political parties to avoid the divide.

    • @vicunhar
      @vicunhar Рік тому +15

      @@ReligionAndMaterialismDebunked I think you're focusing on the wrong thing here xD

  • @thehungrydotart
    @thehungrydotart Рік тому +145

    17:38 “If your business is not growing as fast as you want it to, you’re working in the wrong stuff. “
    The reality check I needed.

    • @John-wc9gp
      @John-wc9gp Рік тому

      same and its funny cause right when i saw the comment he said it in the video lol

  • @paveltantsiura
    @paveltantsiura Рік тому +86

    Alex you are unbelievable in simplifying things. You explain the business as a rules of the game.

  • @LucianoDevoto
    @LucianoDevoto Рік тому +103

    Thank you Alex for making this content available for the rest of us.

  • @justin.popovic
    @justin.popovic Рік тому +14

    51:30 8 Ways to get customers. This lesson is ABSOLUTE GOLD!! I've been an entrepreneur for 14 years and I've never seen such a simple, actionable and useful way of explaining how to be successful as this. He literally reverse engineered how to be successful in business into a single flip chart sheet! Amazing

  • @YasirKhanCoaching
    @YasirKhanCoaching Рік тому +624

    No tank? This must be AI generated Alex

  • @talyshalabuza
    @talyshalabuza Рік тому +8

    “If you print money on the backend, you can get silly on the frontend” 🔥 I love this channel!

  • @Super_BeastGirl
    @Super_BeastGirl Рік тому +49

    Key Takeaways
    Play the long game
    Invest in high performers and forth mediocre people
    Don't just advertise hoping to make your company better - if you suck why would you want more people to know?
    Doing the boring work is what matters most
    Talk shit to peoples face and make sure they know they need to be better
    100 minutes per day on ads, content, cold outreach or warm outreach. Pick one and put in 100 minutes. Do the work.
    Spend two years creating something that your customers will be thrilled to advertise for you, or you'll spend two months creating something you'll spend years trying to advertise yourself struggling.
    Make better sandwiches.
    Then scale.

    • @areez22
      @areez22 Рік тому +1

      I think it was 100 of each, not 100 minutes of any.

    • @jake.presents
      @jake.presents Рік тому

      NOT 100 minutes of each.. That's 400 minutes or 6hr 40min per day ON TOP of the business they're already running... No.
      It's 100 minutes on ONE. For a period of time, to test. It was either this video or a different one where he said he put out like 500 flyers. And his mentor said they do 5000 to test... per DAY.

    • @theyashveeryadav
      @theyashveeryadav Рік тому +2

      100 mins of content
      100$ on ads
      100 Dm/ day
      Do any one of them everyday for the next 6 months and you'll easily make 100k/month
      -Alex Hormozi

  • @mahadio-d4j
    @mahadio-d4j Рік тому +41

    Only person I can listen to who genuinely makes me do the actions I need to. Whether it's side quests or boss levels. Thankyou Mozination!!

  • @meetseanbrown
    @meetseanbrown Рік тому +49

    These videos are a Godsend. 🙏🏾 Thank you Alex and Leila!

  • @dannyquiroz5777
    @dannyquiroz5777 Рік тому +7

    This video hit me right in the gut, specifically the ‘more and better’ vs ‘new’

  • @RobertPlank
    @RobertPlank 23 дні тому

    This video really opened my eyes! I never thought about branding like a bouquet of flowers-it's all about the associations we make. Also, the magic wand exercise was such a cool way to see the gap between where we are and where we want to be financially. The idea that most business problems come from our product being mediocre hit home; it makes sense to focus on improving what we offer before chasing new customers. And wow, the importance of finding the one thing holding our business back-like having that hard convo with a team member-is a game-changer. It’s all about prioritizing, right? Great stuff!

  • @Christopgneuhaus
    @Christopgneuhaus Рік тому +2

    It’s unbelievable that this content is available for free. That’s basically consulting and its insanely valuable

  • @charlesrobert4146
    @charlesrobert4146 Рік тому +4

    Alex's always looking out for the community. Godbless you Brother.

  • @Thetinyhouseguy101
    @Thetinyhouseguy101 7 місяців тому

    Decided to get a coffee instead of going to bed to listen to this whole thing and Thank you, I learned more tonight than I have from multiple others! You know your shit and you know how to teach it!

  • @MitchellKeahey
    @MitchellKeahey Рік тому +37

    I’m actually blown away he dropped this for free. So many gems 🏆

  • @cxa011500
    @cxa011500 Рік тому +3

    Great talk. Loved the definition of strategy as allocating finite resources against infinite options. (Completed: 6/30/23)

  • @keysncoffee7733
    @keysncoffee7733 Рік тому +3

    UA-cam knows me too well.. I was looking at another video thumbnail and low-key judging their logo design then retold to myself that logos don’t matter, it’s the value that you give to your audience.
    Literally 2 scrolls down was this video and now I’m watching this 😆

  • @jordanau8756
    @jordanau8756 Рік тому +5

    Thank you for uploading an hour long video, totally worth it…more of these!

  • @DanielaKingdom
    @DanielaKingdom Рік тому +278

    At this moment, it is crucial for individuals to prioritize investing in alternative streams of income that are not reliant on the government, particularly with the existing worldwide economic crisis. Investing in stocks, gold, silver, and digital currencies can still be profitable during this period. Therefore, it is advisable to explore these investment options to secure one's financial future.

    • @RobertVardy-r7i
      @RobertVardy-r7i Рік тому +1

      You're correct!! I make a lot of money without relying on the government. Investing in stocks and digital currencies is beneficial at this moment.

    • @MichaelTrap-m1h
      @MichaelTrap-m1h Рік тому

      Starting out with a with a professional that knows the ropes of the choppy but profitable market is the best way to achieve getting a well structured portfolio. That’s why I have been working with Yuval Eric Brokman‘ and that doesn’t make me daft because in financial dealings one have to be prudent. Most traders enter exit with a quick 10% profit which is not bad in a general opinion but why not aim higher, it doesn’t necessarily mean to be greedy.

    • @olgageorgsen9654
      @olgageorgsen9654 Рік тому

      That's fascinating. How can I contact your Asset-coach as my portfolio is dwindling?

    • @olgageorgsen9654
      @olgageorgsen9654 Рік тому

      please help me,

    • @MichaelTrap-m1h
      @MichaelTrap-m1h Рік тому

      google his name

  • @alimuzzammil7965
    @alimuzzammil7965 Рік тому +7

    This is so much better than paid content

  • @trevorholmeyer7022
    @trevorholmeyer7022 Рік тому +1

    I can't tell if the crowd audio is silenced or they're all zombies. Content was standing ovation-worthy ⭐⭐⭐⭐⭐

  • @WOok2a
    @WOok2a Рік тому +5

    Just acquired a business last month. This couldn’t be better timing.

  • @D0XX0
    @D0XX0 Рік тому +8

    GOD BLESS YOU ALEX

  • @edujyoung
    @edujyoung Рік тому +10

    Hormozi with the Brand Broquet 💐 I do brand strategy and have a done a bunch of courses on it and this is probably one of the best and most simple ways I’ve ever heard it communicated.
    Solid! Love from Western Australia 🤙🏽

  • @petesoleet
    @petesoleet Рік тому +7

    Rewatching your lecture. I’ve had the opportunity to learn from some of the best doctors in the world at emory university. This was an amazing lecture, loved this style over powerpoint

  • @GreenMochi420
    @GreenMochi420 Рік тому +1

    These videos give me so much encouragement! I have no idea what to do and this guy lays out real smart gameplans!🤯
    Thank you so much!💚💚💚

  • @yangmumingsg
    @yangmumingsg Рік тому +2

    grateful. from the bottom of my heart.

  • @danijcruz
    @danijcruz Рік тому +7

    i pray that everyone who watches this video reaches success!

  • @anarguedas
    @anarguedas Рік тому +8

    Thank you Alex.The best class I received in a long time! Really to the point that works for having better results. Great content and very usefull.

  • @davidondrejek8947
    @davidondrejek8947 Рік тому +2

    This might be the greatest keynote I ever saw. Thank you.

  • @PeterShev
    @PeterShev Рік тому +11

    21:18 You become wealthy for the shit you own, not for the shit you do & the importance of delegating to A players
    28:33 Out of #customers, LTV and increasing enterprise value - how do you know what to work on?
    45:57 Summary

  • @nickb193
    @nickb193 Рік тому +1

    Sadness Vs Anxiety. Loved it! An hour of great information.

  • @ashleycreighton9114
    @ashleycreighton9114 Рік тому +1

    Love Alex's definition of strategy

  • @mahirahmed3502
    @mahirahmed3502 Рік тому +1

    The BEST content of Alex so far 💯💯💯

  • @Jim-nasium
    @Jim-nasium Рік тому +1

    I can’t believe that this is free. Thank you immensely.

  • @olayetunde3485
    @olayetunde3485 Рік тому

    This couple ❤GOALS…… imagine them having dinner…. They’ll be talking about business, but they love it!! Brilliant power couple

  • @oriol11
    @oriol11 Рік тому +5

    So much value here, Thank You Alex learned a bunch of stuff in this one!💪

  • @carmendavids6856
    @carmendavids6856 Рік тому +4

    literally phenomenal and all actionable and immediately implementable for myself and my business. Thank you

  • @midwestfinestrealty622
    @midwestfinestrealty622 Рік тому

    This video is so underrated…might be best sales/business mastermind out there

  • @johnferruolo7807
    @johnferruolo7807 Рік тому +2

    Alex Your humor , is a perfect dryness to work for all audiences, call it "business dad" jokes

  • @julesv2914
    @julesv2914 Рік тому +2

    22:37 you become wealthy from what you own not what you do

  • @ChildCustodyUniversitycom
    @ChildCustodyUniversitycom Рік тому +3

    In a meeting one time I told a guy that he has 2 weeks to get it together or hes fired and he said that I might as well just let. Him go now then. Everyone laughed including me, then I fire him. Alex speaks truth and his experience is valuable. Thanks for the videos.

  • @vicroque909
    @vicroque909 Рік тому +1

    Literally just hearing what strategy actually means makes this so valuable. Had to pause and comment lol

  • @dnawormcastings
    @dnawormcastings 10 місяців тому

    I like listening to your videos because u talk about real stuff not sugar coating it like most 🇳🇿❤

  • @no1djkamilo
    @no1djkamilo Рік тому +9

    Amazing! So much value! I would venture to say that Alex is the most engaging and valuable business leader of our generation.

  • @LaynoProd
    @LaynoProd Рік тому +5

    so much value in this, thank you Alex, will apply these things to my current music business to make it better and myself a better boss

  • @JigsawPiece
    @JigsawPiece Рік тому +2

    "Ah man, I've had my head up my ass, that's why it's so dark..." Put that one in the arsenal. Thank you Alex. Haha!

  • @TaraBaklund
    @TaraBaklund 10 місяців тому

    I’ve watched this 2 times already and am already implementing… thank you so much for such practical information! Big ahas!

  • @Migaexch
    @Migaexch Рік тому +1

    alex you are so smart.... you simplify stuffs so easy

  • @elr3y
    @elr3y Рік тому +2

    Real value in this one. Loved it!

  • @brockwrichards
    @brockwrichards 9 місяців тому

    So much gold here. Great talk!!!

  • @valentineekesi184
    @valentineekesi184 Рік тому +3

    Thank you so much for putting this out. Such good content.

  • @andrewyuen6632
    @andrewyuen6632 Рік тому +1

    Alex the Goat!
    🐐🐐🐐

  • @mihaelstrnad
    @mihaelstrnad Рік тому +7

    This is literally How to run business 101

  • @getfinfab
    @getfinfab Рік тому

    Most business advice is crap Most businesses can’t separate the stellar advice from the crap This is Fabulous
    Nails it ❤
    He Nails It

  • @SampsonRoofing
    @SampsonRoofing Рік тому +2

    Thank you Alex once again worth more !!!!!!!

  • @aaronjaggers3117
    @aaronjaggers3117 7 місяців тому

    I like this guy ! Hes sharing the tools to succeed for free

  • @Opmsu
    @Opmsu Рік тому

    Why did it take me 10 days to find this. This was absolute fire. Wow

  • @shishirwadhvan2849
    @shishirwadhvan2849 Рік тому +2

    thanks for putting out this video ... loved it

  • @RW_1
    @RW_1 Рік тому +13

    This was amazing content. Alex breaks things down in such a way that it's not difficult to apply your own situation to it.

    • @ManicMillions
      @ManicMillions Рік тому

      Are you also in the gym world?

    • @RW_1
      @RW_1 Рік тому

      @@ManicMillions I am not

    • @cajunseasoning1846
      @cajunseasoning1846 Рік тому

      @@ManicMillions Thats why its amazing, you dont have to be in order to apply his advice. Its almost universal

  • @julesv2914
    @julesv2914 Рік тому +1

    36:36 huge list of should dos. But also some new stuff. Instead write the should dos and execute on those and play the long game. Not the shiny new things. Back to prioritizing as part of strategy. Limited time. Limited resources.

  • @europeanbrows
    @europeanbrows Рік тому +1

    Tysm for sharing

  • @kushpush2724
    @kushpush2724 Рік тому

    Crazy ! Thank you man for all that free content.

  • @HereForChess
    @HereForChess Рік тому +1

    The value is so real, thank you

  • @abubakerhamid3543
    @abubakerhamid3543 Рік тому

    Wonderful..Alex was literally Spitting Huge bars That Can build an Self Embire Business...Many Thanks Man❤.

  • @danielmandoki
    @danielmandoki Рік тому

    I've given me so much clarity. Thank you so much!

  • @Laflaqua-hg5yx
    @Laflaqua-hg5yx Рік тому +1

    Alex! Dude! You are actually funny and made me laugh so hard at times 😂 love it!!

  • @julesv2914
    @julesv2914 Рік тому +1

    28:52 strategy. All efforts look at the three factors to think about. Go after the easiest one to implement or do.

  • @juansoteldo92
    @juansoteldo92 Рік тому +1

    Alex is a real one, a smart one, and a funny one.

  • @nicnose7155
    @nicnose7155 Рік тому

    This is a perfect example of having knowledge of something vs knowing something.

  • @mjpond
    @mjpond Рік тому +3

    That's a strange thumbnail because in the talk Alex clearly states that Brand is not > Everything

  • @ArtByHazel
    @ArtByHazel Рік тому +1

    Thank you Alex for the hard talk.
    One of the best business talk that throws all the other business courses to the bin.
    Simplified, direct and effective.
    Focus on strategy aka what to prioritize everyday.
    M-oney
    E-nergy
    T-ime
    Gotta talk to the one who sucks. ❔❔❔

  • @RizVNTV
    @RizVNTV Рік тому

    52:40 Oh shoot. That rule of 100 simplifies things a lot. Thank you

  • @julesv2914
    @julesv2914 Рік тому +1

    50:31 training your team ask for change of behavior. Learning is rate of change of behavior after learning. If we teach them we expect a difference of behavior.

  • @giuseppedantzelo2531
    @giuseppedantzelo2531 Рік тому +1

    amazing advice, thank you so much Alex!

  • @donspradley6912
    @donspradley6912 Рік тому +1

    So powerful!!🔥🔥🔥🔥

  • @etherealradar
    @etherealradar Рік тому +1

    Invaluable stuff!

  • @domzeglaitis
    @domzeglaitis Рік тому +1

    better than most paid videos! 🎉

  • @jamiehenrybrown
    @jamiehenrybrown Рік тому

    Absolute gold once again Alex.

  • @BerfuZekiye
    @BerfuZekiye 4 місяці тому

    Aaron Finch as an ambassador for 4rabet really raises the bar he brings that star quality to events 🎤✨

  • @julesv2914
    @julesv2914 Рік тому +1

    Taking notes. Strategy. How to choose allocate resources 9:56 that are
    Limited versus unlimited options.

  • @JustinMarc
    @JustinMarc Рік тому

    Man this video makes me angry. Made me realize everything I’m doing right and wrong in my business 😅
    Insane value for free 🙏🥂

  • @dranipani
    @dranipani 10 місяців тому

    Awesome! Thanks for sharing it.

  • @iDalisMediaTV
    @iDalisMediaTV Рік тому

    STRATEGY is just PRIORITIZING. . Omg so true . ❤

  • @katielowen
    @katielowen Рік тому

    Thank you Alex Whoremozi🥰

  • @rolandconstructioncompanyl8110

    Great video thank you for your time and knowledge longest video I have ever watched could've kept going

  • @One.manuel
    @One.manuel Рік тому +1

    Alex is a Gem spitter

  • @charlesscotch4199
    @charlesscotch4199 Рік тому +2

    It’s interesting to see the differences in attitude and success when you compare Alex Hormozi to someone like Andy Frisella (1st Phorm). Andy’s all fire and anger. Alex has poise, positivity, and humility. Both great in their own regard, but who would you rather emulate in your business and beyond? Food for thought.

    • @TheoriginalBMT
      @TheoriginalBMT Рік тому

      I relate so much better to Alex's style and ways of thinking. There were many gems to learn and apply here.

  • @RottenMelonProductions
    @RottenMelonProductions Рік тому

    Great speaker and content. Love following his videos.

  • @fueledfranchise
    @fueledfranchise Рік тому +2

    Love this bro! Thank you

  • @Drasen
    @Drasen Рік тому

    There is no shortcut to a quality product 💎

  • @JaredJacobsonLaw
    @JaredJacobsonLaw Рік тому +1

    Love this content re priorities and strategy 👏👏👏

  • @jaybsvisualscontentcreator9058
    @jaybsvisualscontentcreator9058 2 місяці тому

    My 5th time watching this thank you for all this value free game

  • @EdwardFisherTradiy
    @EdwardFisherTradiy Рік тому +1

    this is outstanding

  • @Stemwellrestore
    @Stemwellrestore Рік тому

    Network Marketing provides incredible leverage. Just find that one spectacular product. I have.❤

  • @Justin_Beaver564
    @Justin_Beaver564 Рік тому +1

    Excellent advice!

  • @theklfword
    @theklfword Рік тому +2

    Thank you 🤍