Bro, This is so funny. I went through and took all my Auto ad campaigns and separated all of them into separate ones Like I said I would and within 2 hours I got 1 click, 2 sales @ a ACOS of 2.17% Thanks for your videos
@@travv88 you should regardless results from other people, it's your business and the proof is in your results not others. Other than that, going well so far.
I'm very happy to see that you've implemented this and you have reaped the reward of actually taking action. I completely agree with you, it can work for some people since everyone has a different book and different listing. Results will vary based on multiple elements :)
Hi Barry, a great technique :) I have always found that most of my clicks & sales come from close match with just a few from substitutes therefor I switch the others off. I don't have the budget to try this technique but most of the time i leave just the close match running to keep it simple and the most relevant to my books. When you look at the suggested targeting for each of these it varies a fair bit, sometimes a higher bid is needed for loose match for instance. The other thing i do is check for negative products and keywords regularly and exclude those ones, so I am shaping the ad to suit the exact titles of my books.
Question... I got a click for "Broad" and "Loose" for the same keyword at the basic same time. I feel like there double charging me for clicks on the same keyword, any way I can tell?
I would have thought that if the ADs are automatically allocating to substitute and complimentary that is the best way to do it. As that’s more effective at getting traffic to your book? Steve
Hey Steve. Great observation. I find that splitting the targeting groups allocates the money more effectively which gives you clearer data moving forward :)
I'm close in reaching my ad campaigns for a book running for 1 month. I got some data. Not sure if that data is good or bad but I have all the keywords in broad only for now, since that's how I started my ads. I'm confused on what's the next step actually. Any chance to make a video about what we do in first few months and how do we optimize the campaigns and how we move forward? Because even though I have sales, obviously I lost money now and that's okay, as your other videos say. But how do we even optimize that thing that will allow us to run ads and make money instead of losing money? Because I assume you gotta just make different ads down the line with only the "winning" keywords but that's pretty random by now. Some may click on the book from a keyword and buy it today but tomorrow that keyword won't bring any sales. And I'm confused on how to make that thing work... So even if I make winning keywords ads, I think I'll still lose money, so I have no idea what to do next... And this is my first book that actually gets many clicks and some sales, which means my cover works and there's some people that actually bought the book. It's my first time that I probably have a "good" book and I don't know what to do next.
Thanks Barry for your informative video, your videos are the best flr kdp. Question: i launched a book but has some personal situation and couldn't work on launching it properly with ads etc. So didnt get any sales for few weeks, should i now relaunch it as a new book or try to advertise and promote the current listing?
If you didn't get sales at the start it's not the end of the world. You can run some ads and see how it performs. However if you don't have any reviews and your listing is very poor I would suggest relaunching with a new asin and improve the listing as much as possible to help with a stronger launch :)
Personally, I've never changed categories for a book that's already been working so I can't answer this for you. I would only give you advice based on my personal experience but unfortunately I've never done this before :)
Hey Barry, great video! I have a question, when is a good time to turn off ads? If im ranked at say...the number 3 position on the first page organically, and maintained that spot for 2 weeks, do you think its safe to turn of ads at this point?
@oladipupohakeemolawale8253 if you search on youtube 'how to upload a plus content for kdp' you can find a video by Paul. He will show you how to upload :)
The auto ads can't recognise ppc sales from organic sales I believe. Amazon just recognises sales. However in your case its difficult to pinpoint where the sales came from. For example did they come from 100 different search terms (1 sale per search term) or 5 different search terms with 20 pieces of sales data each. If amazon has multiple sales from a single keyword then it will be able to make better decisions with the auto campaigns. I hope it makes sense and I didn't confuse you. It's a little bit difficult to explain without a whiteboard :)
Question: Do you suggest running Auto campaign during launch of a book? because i have an auto campaign that i started immediately after launching a book and its doing well...
Hi Barry, As you mentioned in your previous videos I set up a manual keyword targeting ad campaign and a product targeting ad campaign. I ran them for 1 month and was about to start the automatic targeting ad campaign. I am sure the strategy you talk in this video will work for sure. If someone doesn't have enough budget to run 4 auto campaigns, is it ok to run one auto campaign and then with time (after getting some money from sales) scale it up to 4 campaigns like you mentioned in this video? Or should I run 4 auto campaigns from the start? Would like to know your opinion. Thank you.
@@barrygeorgioukdp Thank you for the reply. I ran 4 auto campaigns as you told. One ad campaign has got over 15 clicks and spend over 14 dollars. But it hasn't got any orders. This is my 3rd day. Is it normal to happen or is there anything I can do to make it right?
@Damian-lz7mr Again I simply don't have enough information to give you personalised advice on your book. There can be 10 different reasons why you spent 14 dollars and didn't make any sales. Usually your book listing is the issue not the ads :)
So it would be worth stopping auto ads I already have going and swapping to this 4 separate auto ad strategy? I've had way too much ad spend lately but I do have books ranking on page 1 for a number of keywords. Would it be a good move to reduce spending on manual targeting and move to this type of automatic targeting for those books and only do higher spend on newer books I'm trying to rank? edit: gonna try this with 1 book.
I like to have both manual and auto a working since they both have their place. If your ad campaigns had a specific targeting group that is working you can keep it running and simply pause and launch auto campaigns for the targeting groups that aren't spending :)
Bro, This is so funny. I went through and took all my Auto ad campaigns and separated all of them into separate ones Like I said I would and within 2 hours I got 1 click, 2 sales @ a ACOS of 2.17% Thanks for your videos
How is it going now? I'm thinkin of implementing this.
@@travv88 you should regardless results from other people, it's your business and the proof is in your results not others.
Other than that, going well so far.
I'm very happy to see that you've implemented this and you have reaped the reward of actually taking action. I completely agree with you, it can work for some people since everyone has a different book and different listing. Results will vary based on multiple elements :)
Your content is my Netflix, can't wait for season 2.
It's a podcast for me. Hahahha
Season 2 is coming very soon and will be even more valuable, even more entertaining and even more exciting. Can't reveal too much yet :)
@@barrygeorgioukdp lol. Can we get a teaser trailer for the upcoming season?
Hi Barry, a great technique :) I have always found that most of my clicks & sales come from close match with just a few from substitutes therefor I switch the others off. I don't have the budget to try this technique but most of the time i leave just the close match running to keep it simple and the most relevant to my books. When you look at the suggested targeting for each of these it varies a fair bit, sometimes a higher bid is needed for loose match for instance. The other thing i do is check for negative products and keywords regularly and exclude those ones, so I am shaping the ad to suit the exact titles of my books.
Sounds good. Once you've gathered enough data it's a great idea to negate targets since it forces amazon to spend on targets that work :)
Thanks! @@barrygeorgioukdp
It will be more valuable if you're using your laptop
I will look into adding screen recordings to my videos :)
Hope you found this video valuable. Have you tested this automatic ads strategy? Let me know down below what results you saw :)
Question... I got a click for "Broad" and "Loose" for the same keyword at the basic same time.
I feel like there double charging me for clicks on the same keyword, any way I can tell?
Hi Barry, could you do a video to explain the different terms in a manual campaign? Terms like top of search (IS) etc
That's slightly more advanced ad optimizations but I will look into making a video for you :)
Thank you so much Barry, another great video. I will give this a try.
Let me know your results :)
A great strategy for auto campaigns. Thank you! I´ll try it right away.
Please keep me updated on the results. I've had an overwhelmingly positive response with this strategy :)
Will do. Glad to hear. I created a couple yesterday and will do a few more
Awesome. Thanks. Do this now with all my books.
I would have thought that if the ADs are automatically allocating to substitute and complimentary that is the best way to do it. As that’s more effective at getting traffic to your book?
Steve
Hey Steve. Great observation. I find that splitting the targeting groups allocates the money more effectively which gives you clearer data moving forward :)
I'm close in reaching my ad campaigns for a book running for 1 month. I got some data. Not sure if that data is good or bad but I have all the keywords in broad only for now, since that's how I started my ads. I'm confused on what's the next step actually. Any chance to make a video about what we do in first few months and how do we optimize the campaigns and how we move forward? Because even though I have sales, obviously I lost money now and that's okay, as your other videos say. But how do we even optimize that thing that will allow us to run ads and make money instead of losing money? Because I assume you gotta just make different ads down the line with only the "winning" keywords but that's pretty random by now. Some may click on the book from a keyword and buy it today but tomorrow that keyword won't bring any sales. And I'm confused on how to make that thing work... So even if I make winning keywords ads, I think I'll still lose money, so I have no idea what to do next... And this is my first book that actually gets many clicks and some sales, which means my cover works and there's some people that actually bought the book. It's my first time that I probably have a "good" book and I don't know what to do next.
I completely understand the position you are in. I will look into making a video for you :)
Thanks Barry for your informative video, your videos are the best flr kdp. Question: i launched a book but has some personal situation and couldn't work on launching it properly with ads etc. So didnt get any sales for few weeks, should i now relaunch it as a new book or try to advertise and promote the current listing?
If you didn't get sales at the start it's not the end of the world. You can run some ads and see how it performs. However if you don't have any reviews and your listing is very poor I would suggest relaunching with a new asin and improve the listing as much as possible to help with a stronger launch :)
@@barrygeorgioukdpthanks, appreciate your help.
Hey mate quick question: What are your thoughts on changing categories on books that are already established? Is it worth it or can it be detrimental?
Personally, I've never changed categories for a book that's already been working so I can't answer this for you. I would only give you advice based on my personal experience but unfortunately I've never done this before :)
No problem. Thanks.@@barrygeorgioukdp
Hey Barry, great video! I have a question, when is a good time to turn off ads? If im ranked at say...the number 3 position on the first page organically, and maintained that spot for 2 weeks, do you think its safe to turn of ads at this point?
Personally, I never turn off ads. Turning off ads after ranking is like not going on romantic evenings with your wife after getting married :)
Thank you for this video is amazing. Please how can I add A+ content to my book on Amazon?
I'm glad you found it helpful. You can find the A+ content section in the marketing tab on the navigation bar of your kdp dashboard :)
Thank you for replying to my message but I still do not get it correctly please, where/ how can I locate the market tab?
@oladipupohakeemolawale8253 if you search on youtube 'how to upload a plus content for kdp' you can find a video by Paul. He will show you how to upload :)
Really good video! How much are you bidding for each campaign?
Personally I like to set my budget to $500 per campaign :)
@@barrygeorgioukdp interesting! So you don't play with campaign budget I guess?
And you bid 0.50, 1?
What if I have 100 ORGANIC sales? Would auto campaign still work?
Since I didn't "feed" Amazon ads with specific keywords?
The auto ads can't recognise ppc sales from organic sales I believe. Amazon just recognises sales. However in your case its difficult to pinpoint where the sales came from. For example did they come from 100 different search terms (1 sale per search term) or 5 different search terms with 20 pieces of sales data each. If amazon has multiple sales from a single keyword then it will be able to make better decisions with the auto campaigns. I hope it makes sense and I didn't confuse you. It's a little bit difficult to explain without a whiteboard :)
Interesting, need to try 😊
Let me know your results :)
seems like an interesting strategy.
Question: Do you suggest running Auto campaign during launch of a book? because i have an auto campaign that i started immediately after launching a book and its doing well...
I like to gather sales data before launching auto ads :)
Hi Barry,
As you mentioned in your previous videos I set up a manual keyword targeting ad campaign and a product targeting ad campaign. I ran them for 1 month and was about to start the automatic targeting ad campaign. I am sure the strategy you talk in this video will work for sure. If someone doesn't have enough budget to run 4 auto campaigns, is it ok to run one auto campaign and then with time (after getting some money from sales) scale it up to 4 campaigns like you mentioned in this video? Or should I run 4 auto campaigns from the start? Would like to know your opinion.
Thank you.
I can't predict which campaign will work most effectively which is why I like to launch all of then to gather data to help me make decisions :)
@@barrygeorgioukdp Thank you for the reply. I ran 4 auto campaigns as you told. One ad campaign has got over 15 clicks and spend over 14 dollars. But it hasn't got any orders. This is my 3rd day. Is it normal to happen or is there anything I can do to make it right?
@Damian-lz7mr Again I simply don't have enough information to give you personalised advice on your book. There can be 10 different reasons why you spent 14 dollars and didn't make any sales. Usually your book listing is the issue not the ads :)
So it would be worth stopping auto ads I already have going and swapping to this 4 separate auto ad strategy?
I've had way too much ad spend lately but I do have books ranking on page 1 for a number of keywords. Would it be a good move to reduce spending on manual targeting and move to this type of automatic targeting for those books and only do higher spend on newer books I'm trying to rank? edit: gonna try this with 1 book.
I like to have both manual and auto a working since they both have their place. If your ad campaigns had a specific targeting group that is working you can keep it running and simply pause and launch auto campaigns for the targeting groups that aren't spending :)
Good idea. I turned off one of the new ones I made and turned my old auto ad back on and kept it only on the best targeting group @@barrygeorgioukdp