CX Update 21: How to create an AI Marketing brain, the story of the lamp and Joy Spotting, by Steven

Time for a new CX Update video, everyone! Again three topics with concrete tips on how to improve your customer experience by Steven Van Belleghem.
JOY SPOTTING: Look for the great stories in your organisation and put a spotlight on those
An AI customer brain: instead of a sales brain, marketing brain and service brain, work with a centralised AI MARKETING BRAIN, a unique gateway towards your customers
The Story of the lamp: how one detail can ruin a customer experience. Make sure the last step in your journey is one that creates positive word of mouth.
If you like to see more customer experience and customer service tips and stories, make sure to subscribe to Steven Van Belleghem his channel.