Install Google Tag Manager on Shopify (and Send Purchases to Google Analytics 4)

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  • Опубліковано 4 січ 2025

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  • @LovesData
    @LovesData  2 роки тому +4

    👉 Watch my video covering a new, easier way to track Shopify ecommerce events into Google Analytics: ua-cam.com/video/keugNQCVREI/v-deo.html

    • @ML-od9jw
      @ML-od9jw Рік тому

      All setup correctly but not firing,.. neither "add to cart" nor "purchase" 😕 maybe an update needed.

    • @LovesData
      @LovesData  Рік тому

      @@ML-od9jw you can find troubleshooting tips at: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce and you can also use the Google & UA-cam app: ua-cam.com/video/dB3TaDRnyGw/v-deo.html

    • @ConcreteGospel
      @ConcreteGospel Рік тому

      @@ML-od9jw Same here. Have you find a solution by any chance?

  • @leons.1610
    @leons.1610 2 роки тому +8

    Hey Benjamin!
    I really, really, reeeaaally LOVE your videos!
    I like the calm and happy way you talk and explain things and the quality is overwhelming.
    Thank you SO much!
    Keep up the great work. 😍

  • @DanielRudy1
    @DanielRudy1 8 місяців тому

    Next level GA4 & GTM integration instructions for Shopify. Great job. There’s something seriously wrong with Shopify for not automating this procedure, rather than having webmasters jump through hoops.

  • @malebasics1
    @malebasics1 2 роки тому +1

    This is an awesome video. step by step in all my years in Ecommerce I think this is the first time I don't have to go anywhere else to look for an answer. Thank you

  • @kellysofferman2876
    @kellysofferman2876 2 роки тому +1

    Can't understand why such a low number of likes for such great videos. Thank you so much!

  • @keunwookim1722
    @keunwookim1722 2 роки тому

    Thanks a lot, Benjamin. I've been tried out other GA4 ecommerce videos, but nothing has been worked except your video. Super thanks!

  • @lesleybell1359
    @lesleybell1359 Рік тому +1

    this was a life saver, thankyou! I've been trying to sort out e-commerce tracking for weeks, and this is the first tutorial that's actually explained it

  • @juliedesoutter6411
    @juliedesoutter6411 2 роки тому

    Thank you so much ! I managed to install GTag Manager on my shopify ! I didn't go through the purchase example because I can't do dummy purchases, but it all seems good as I followed all your instructions precisely. thanks again, i will go and watch other videos

  • @KlaasVictor
    @KlaasVictor Рік тому

    This is the best channel ever 🙂

  • @momo_chiii
    @momo_chiii 2 роки тому

    Thank you so much. Only your tutorial helps me with my client's Google Tag problem. Your tutorial is very organised and easy!

  • @KlaasVictor
    @KlaasVictor Рік тому

    Your channel is the BEST! The way you explain it is so good, and I trust every bit of it. Thank you very much!!

  • @scottmcbulldog
    @scottmcbulldog 7 місяців тому

    Fantastic video! Great explanation and thank you for the resources

  • @jobertsabino4359
    @jobertsabino4359 2 роки тому

    Thanks for the video Benjamin!! From all the video that I watched, this is the only method that I tried.. I just implement it today..

  • @JustYourHair
    @JustYourHair 2 роки тому

    Thanks, I see an ID that starts with GT, is it the same as GTM? Something like GT-T5MR...

  • @sunnisukumar
    @sunnisukumar 2 роки тому

    Excellent tutorial, Benjamin! I love how you combine video tutorials with your blog posts.

  • @rgh5520
    @rgh5520 Рік тому

    Thank you for your straightforward and informative video. You have gained a new subscriber!

  • @cleobernardino8404
    @cleobernardino8404 8 місяців тому

    Thank you very much!! excellent teaching!!

  • @UIUniverse
    @UIUniverse 8 місяців тому

    Thanks, Ben. New to Web Analytics. Hope I will have to watch a lot more videos of you!

  • @timnoakesmith
    @timnoakesmith 2 роки тому +4

    This was awesome, everything totally seemed to work, the only issue I had was that it didn't fire the Add To Cart trigger - attempted to debug but couldn't find the source issue!

    • @sakshaamjain
      @sakshaamjain 2 роки тому

      Hi did you find any solution for this?

    • @hakimh4876
      @hakimh4876 2 роки тому

      @@sakshaamjain same here, I'm trying to fire this event but nothing happens. I will deep dive as I need this information

    • @micha.r3270
      @micha.r3270 2 роки тому

      same here, any actual solution now? :D

    • @nevish1
      @nevish1 2 роки тому

      Hi there, did you manage to find the issue for this? Thanks!

    • @micha.r3270
      @micha.r3270 2 роки тому

      @@nevish1 not yet 😒

  • @TerryCarney
    @TerryCarney Рік тому

    Thank you for posting, and sharing the container too. You made this all so easy. Great video as always but this one saved me heaps of time and stress.

    • @LovesData
      @LovesData  Рік тому

      That’s so great to hear. Thank you for letting me know!

  • @Freek25
    @Freek25 2 роки тому

    Thank you so much for this. Have been looking for exactly this for a while now. Love the way you explain every step in detail. Thanks again!

  • @olivertruswell
    @olivertruswell Рік тому +1

    Thank you for making this. One problem...the JSON file I downloaded from your site was very different from what's in the tutorial. So once you get to 10mins of this video you're completely lost. And now I'm worried it's messed up things inside my GTM. Worth checking out because you skip over this bit quickly without much explanation.

  • @albinkozowicz4046
    @albinkozowicz4046 Рік тому

    O man... I can't thank you enough! :)
    I wish you all the best you can imagine!

  • @AbdelKaderJrab
    @AbdelKaderJrab 2 роки тому +3

    Hey Benjamin, thank for the video, I am following it and downloaded the .json container but when I import to GTM it shows 1 tag, but in your video it shows 2 tags (Add to cart) and (Purchase), can you please advise, thanks

  • @SwagglyKids
    @SwagglyKids 2 роки тому +3

    Hi Benjamin,
    Outstanding video! I followed your instructions but it did not fire the Add to Cart event. If you would please clarify or provide some additional guidance I would be very grateful. Thanks.

    • @sakshaamjain
      @sakshaamjain 2 роки тому +1

      Hi did you find any solution?

  • @ScottRees-j7u
    @ScottRees-j7u 2 місяці тому

    Hi Benjamin, thank you for the video. How does this change if you use one Shopify store and multiple websites. How can you gain the purchase conversion per website vs all purchases on all sites? Is there a way to configure your trigger to be site specific when the Shopify is contained within an on the site?

  • @XiallaLife
    @XiallaLife 2 роки тому

    Amazing. You're a genius and your descriptions and pace are perfect.

  • @jacksonstevenson5680
    @jacksonstevenson5680 Рік тому

    Thanks mate! You're a bloody lifesaver. Videos are very thorough and easy to run through. Greatly appreciated!

  • @eddynoname5283
    @eddynoname5283 Рік тому +1

    By the way, the step where he says how to add myshopify as referral exclusion, in Google Admin - Data streams, it's not called More Tagging Options anymore. It's now "Configure Tag Settings"

  • @SorinAntonieConstantin
    @SorinAntonieConstantin Рік тому

    Thank you! It works perfectly

  • @02nov96
    @02nov96 2 роки тому

    Thank you for pre-configured container 😍

  • @Percus
    @Percus Рік тому

    Hi man, thanks, you save me lots of time

  • @anastasiapyshna2855
    @anastasiapyshna2855 Рік тому

    You have helped me so so much! Love your videos, they are so informative and to the point. 11/10

  • @onlythebestcandles7442
    @onlythebestcandles7442 2 роки тому

    Thank you so much for this information! You are so helpful, easy to follow, and your voice is absolutely wonderful.

  • @ankitrawal001
    @ankitrawal001 2 роки тому

    Thank you bro. Super easy steps! Really appreciate it. Thank you.

  • @dancewithink
    @dancewithink Рік тому

    Many thanks for sharing the tutorial in detail. Hope it works on my website.

  • @giovannipennucci5795
    @giovannipennucci5795 2 роки тому +1

    Thank you for the video... I follow every step but at the end my analytics don't track the purchase event in analytics debug mode and so I have no conversion event in my data :(

  • @jaredhill8258
    @jaredhill8258 2 роки тому +3

    Thanks for your help! I am seeing the purchase come through but not the add to cart. Any idea why? I added the container via the file you shared.

    • @sakshaamjain
      @sakshaamjain 2 роки тому +1

      Hi did you find any solution?

    • @urg454
      @urg454 2 роки тому +1

      I believe that one out of two should come to GA4d. If its a Purchase, Add to Cart shouldn't be reported and vica versa. What's shown in the video above i.e. both fired for same user is wrong. I think he fixed the file later on. For me currently, both are not firing in debug mode. Very frustated.

  • @bertt1055
    @bertt1055 Рік тому

    Awesome video! Your content is great.

  • @Fred-hq3bp
    @Fred-hq3bp Рік тому

    Hello Benjamin. Thanks a lot for your video explaining step by step the process. It's Great! Unfortunately I do not succeed in getting AddtoCart event fired. I have made the whole process twice but without any success. I used Shopify "second level" (so not the "basic" one) and I use the "Prestige" Theme. What should I do to get things working fine and getting major event "Add_to_cart" & "Purchase" of course? Thanks for your help Benjamin.

  • @靠谱哥聊创业
    @靠谱哥聊创业 2 роки тому

    Super details. It helps. Thanks

  • @mattabbagnaro6677
    @mattabbagnaro6677 2 роки тому

    incredible. watched it the whole way through and implemented everything. thank you so much!

  • @mvsxxxx
    @mvsxxxx 2 роки тому

    Awesome guide! Thanks for sharing!

  • @azurainc
    @azurainc 2 роки тому

    Excellent video with great instructions!

  • @orikakuli
    @orikakuli Рік тому +1

    Hi Benjamin, when i add that long code to the checkout page in shooify, i notice in google analytics that it captures 2 purchases when purchasing only 1 time (using Paypal)

  • @savoirvivrehomewaresgiftsn3986

    Amazing! thanks!

  • @fredichshain7441
    @fredichshain7441 Рік тому +2

    Thanks for your video Ben, it has been very helpful! More helpful than the standard video from google analytics as it doesn't tailor to Shopify. However when it comes to testing GA4 purchase (connecting GA4 with our website and make a test purchase), mine doesn't connect with the "purchase" function. And I tried it 4 times, and this is still the same. Do you have a trouble shooting for this? And mine also don't have the "configure" button in google analytics for some reason. Do you know why this is the case?

  • @CelesteMeredith
    @CelesteMeredith Рік тому

    This was such great info and love the step-by-step. I have one question, when using the pre-configured GTM container do I need to change the name and public ID before importing into Google Tag Manager?

  • @marcobruni1865
    @marcobruni1865 2 роки тому

    You saved our lives! 😍

  • @danielbowers9633
    @danielbowers9633 2 роки тому

    Hello when you deleted all other existing google site tag managers @ 3:39 to replace it with the new site manager code...why would you delete the old for new do they not optimize the same results? Does the New Tag offer a better read of products i'm guessing? I want to change them but i don't see why i should go through the extra work.. Please inform me
    Great video!

  • @OnlyOneConqueror
    @OnlyOneConqueror Рік тому

    Hi,
    Can you help me please?
    at 10:56, when I do this step "Tags" show as 1 new "Triggers" 1 "variables" 9
    I'm stuck here. if you can help me it'll be great.
    Izzy

  • @teagan-blue-sense-digital
    @teagan-blue-sense-digital 2 роки тому

    Thanks for this! A great help

  • @spdevotions125
    @spdevotions125 2 роки тому

    This was so helpful. Thank you!

  • @vestamichel2549
    @vestamichel2549 2 роки тому +1

    For everybody who is experiencing issues with add to cart not firing. Same with me. Just pause that tag and create a new one, that will fire when clicking the button "add to cart". There are videos of how to do that. parameters will be button_class and value {{Click Classes}}. Trigger should fire on "some clicks" Click classes contains --> *your button class name*

    • @LovesData
      @LovesData  2 роки тому

      My tutorial over here - ua-cam.com/video/T6x6gwLezNQ/v-deo.html covers button tracking, but this won’t give you the same level of detail. To get product details, you will need push to the data layer as I’ve covered.

    • @urg454
      @urg454 2 роки тому

      @@LovesData But as per your video above, Add to Cart isn't firing. So many comments are here but no solution as of now.

    • @LovesData
      @LovesData  2 роки тому

      @@urg454 have you added the code to your button? The top two issues I’ve found for people where it’s not working are; #1 they were using a different theme and didn’t know where to add the code, and #2 they found the add to cart button, but didn’t add the code.

  • @ahmedmadbouly409
    @ahmedmadbouly409 Рік тому

    i`m realy love you brother thanks

  • @aprilmccullin9865
    @aprilmccullin9865 2 роки тому

    Thank you so much for making this video! You are so easy to follow!

  • @jaymarshall365
    @jaymarshall365 2 роки тому

    Great video. Very helpful.

  • @gitteronald8746
    @gitteronald8746 2 роки тому +1

    Dear Benjamin. Thanks for your great and easy to follow along tutorials 🙏🏼 I hope you’ll be able to help me. When I import the container I don’t get the add to cart and purchase tags and no triggers or variables. I only get a Google Analytics| GA4 | Ecommerce tag ??? What am I doing wrong or has the container been changed?

    • @LovesData
      @LovesData  2 роки тому +3

      I've updated the preconfigured container to use the method I cover in this video: ua-cam.com/video/ClSLdoNKZMI/v-deo.html it does include a trigger, but it's single trigger called 'GA4 | Ecommerce Events' that matches any ecommerce events that are pushed to the data layer. And there are variables in there too.

    • @gitteronald8746
      @gitteronald8746 2 роки тому

      @@LovesData thank you, Benjamin. Would I need to back trace the steps from this video, and just follow the new one? Or can I keep the steps I’ve made in this one?

    • @sokkendam
      @sokkendam 2 роки тому

      Indeed, should we just continue the remaining steps following your new video or should we delete all we did and start again using your new video.

    • @mihneab
      @mihneab Рік тому

      After the import I wasn't able to preview this new tag. For some reason it doesn't fire, although I assigned it to my GA4 configuration tag. All the scripts were added in theme.liquid and in Shopify settings, but it doesn't fire. Any ideas why is this happening? Thanks

  • @bartphillips5289
    @bartphillips5289 2 роки тому +1

    Excellent video and great instructions for a non technical user. I have noted that with the addition of GTM that many of my URLs are being flagged as "Needs Improvement" as a result of an increase in the LCP parameter to over 2.5 seconds. Any idea of a fix?

  • @TarcisiousKuateRasegojwa
    @TarcisiousKuateRasegojwa 2 роки тому

    crystal clear love it

  • @laulandify
    @laulandify 2 роки тому +1

    it seems that you have updated the tags for add to cart and purchase, so you have merge all the events in 1 tag only

  • @ldlt16
    @ldlt16 Рік тому

    Thank You baby!

  • @carlosdelamora3516
    @carlosdelamora3516 2 роки тому

    Great and very helpful content!, thank you so much

  • @jamiescott8082
    @jamiescott8082 Рік тому +1

    Is it correct that Google Tag Manager can only be used for Shopify Plus and not with standard Shopify accounts??

  • @CoughlanEstateWines
    @CoughlanEstateWines Рік тому

    Great video. Very well explained. Just wondering the benefit of installing GTM with shopify when there is the native integration. Another source says you do one or the other, not both. Thanks.

  • @louis-philippesavard742
    @louis-philippesavard742 2 роки тому

    Awesome, keep up the good work.

  • @ceciliebckmannolsen6898
    @ceciliebckmannolsen6898 2 роки тому +1

    Hi, and thanks for the great video.
    I have a question about the Shopify preferences section. Do you remove information about the Facebook pixel in that section when you set it up in Tag Manager? Or do you have the right pixel listed there, in adition to Tag manager setup?

    • @rowstyles
      @rowstyles Рік тому

      this was my question too-as i currently have GA info there. please lmk if you've solved it!

  • @TimoPeters88
    @TimoPeters88 2 роки тому

    Thanks a lot, really helpfull!

  • @maddistribution8465
    @maddistribution8465 2 роки тому

    Thanks for the great video, I can see the data being sent in GTM, however, the item ID is not variant specific? So it would not be sending full data to adwords for product campaigns or dynamic remarketing?

  • @Elegantiks
    @Elegantiks Рік тому +1

    For tags after downloading the file from your site, I see GA4I Ecommerce Events...no add to cart.....

  • @DeanHNZ
    @DeanHNZ 2 роки тому

    Helpful Video - Do you need to complete the purchase order for the add-to-cart button to fire in Google Tag Manager?

    • @LovesData
      @LovesData  2 роки тому +1

      No, if implemented on the button, then it should fire on the button click.

  • @MrPaolojazz
    @MrPaolojazz 2 роки тому +1

    Hi Benjamin, congratulation for your video. Very Well explained! I do not get your same results importing your GTM json. What I have downloaded is GTM-GA4 Ecomm.json and importing it does not contain any trigger about add to cart.
    What I am doing wrong?
    Many thanks for your help.

    • @codybateman6785
      @codybateman6785 2 роки тому +1

      Same, did he reply?

    • @sokkendam
      @sokkendam 2 роки тому

      @@codybateman6785 Same here, I see no reply yet.

    • @sokkendam
      @sokkendam 2 роки тому

      Correction, there is reply beneath the question from Gitte Ronald (3 weeks ago)

  • @its-rachit
    @its-rachit 2 роки тому

    Hi Benjamin, I have a question abot the custom events that you provided in your containjer. In the triggers you have mentioned that this trigger fires on all custom events. I don't understand this. For add to cart trigger, should'nt it get triggered for some custom events. and we could give condition that click classes must contain the class of our add to cart button. For purchase we could select some events and give condition for page url and d can speciify that it must contain url of the thank you page. Please let me know if that can be done

  • @azandar8850
    @azandar8850 2 роки тому

    will this also be valid for dawn theme ?

  • @Marketer-ey8mr
    @Marketer-ey8mr Рік тому

    Does this work for Checkout pages on Shopify Basic Store?

  • @dis9084
    @dis9084 2 роки тому

    Hi, Thank you for such a good guide! Very clear and professional!
    But do you have a guide on how we can connect the data from G4A and those tags to Google ads to track the conversions? In debug mode, it fired by my website necessary event with purchase, but I do it without debugging mode - I don't see any events registered back in my analytics.

  • @mshahbazsiddiqui
    @mshahbazsiddiqui 2 роки тому

    Thanks a lot. Stay Blessed.

  • @fatemafarag7991
    @fatemafarag7991 Рік тому

    hi, in wordpress we can use (a data layer checker ) to setup variables in GTM, what another can i used for shopify store?

  • @SivaGopi
    @SivaGopi Рік тому

    Hey Benjamin. Great tutorial as usual!
    As mentioned in the video, I've imported your pre-defined container, but when I added a product to the cart, the add to cart is not firing.
    Is there anything I miss wrt to the code?
    Thanks

  • @MingoBoys
    @MingoBoys 2 роки тому

    Thanks for this tutorial. I went through all the steps and it seems to be working except for the ecommerce tracking. Having the same issues it seems as others with the add to cart / purchase tags. Hopefully there will be an update soon.

  • @chrisluo5075
    @chrisluo5075 2 роки тому +2

    Can not to download the gtm pre-container , the link is not work

  • @mikem4237
    @mikem4237 2 роки тому

    Based on the new GA4 “send e-commerce events” and {{Events}} tracking recently added by Google do we need to update or change the shopify data layer and/or GTM data layer variables or tags (specifically purchase tag)?

  • @shrabony5888
    @shrabony5888 9 місяців тому

    Very nice

  • @jasmineandjadeinteriors
    @jasmineandjadeinteriors Рік тому

    I don't have a more tagging options? Please advise

  • @bobgroenveld
    @bobgroenveld 2 роки тому

    Hi Loves Data!
    I really like your video's.
    And now i installed the GA4 exactly like the video. But now its not tracking "added to cart" but succesfull order is working well?
    How can i fix this problem

  • @gabrielpiche2698
    @gabrielpiche2698 Рік тому

    Hey!
    Thanks so much! One that that I've noticed is that all the orders paid via Shop Pay aren't being capture with that approach. Am I the only one?

  • @v-video9927
    @v-video9927 Рік тому

    If someone cancels the order on Shopify or returns the order after 1-2 days. Does this data also pass to GA4 because this thing causes discrepancy in Shopify data and GA4 data at the end of the month?

  • @alfredomtzj
    @alfredomtzj 2 роки тому

    Great video!! Hey, does adding all this code affect negatively Facebooks Pixel tracking (i.e. facebook pixel won't track as well)? Or does it not affect the facebook pixel and it's tracking at all?

  • @mihneab
    @mihneab Рік тому

    Hey Benjamin. This tutorial is great like all the others! I've imported your pre-defined container, but when I preview it, the tag is not firing. I saw you did some updates to these containers (now just one instead of two), but it's basically the same principle. Am I missing something here?

  • @lopezjd
    @lopezjd 2 роки тому

    Excellent video, thank you very much for making it. A doubt. At the end, when I verify that the gtm information is correctly sent to GA, when displaying in the purchase menu, in item, the price appears with several 0's. Do you know why and how it can be eliminated?
    Thank you very much!

  • @kaushikgm7225
    @kaushikgm7225 2 роки тому +1

    Hey I followed your method but the purchase tag is not working

  • @arkalb
    @arkalb 2 роки тому

    The new Shopify code is slightly different, when imported there is only one event created, is that correct?

  • @ozgurozencom
    @ozgurozencom 2 роки тому

    Benjamin please 🙏 How can I add the json file? can you help me please?

  • @anthony-9117
    @anthony-9117 2 роки тому

    I noticed in GA4 I am getting the purchase recorded, but not the Item Category for the product, it is showing as Not Set for the item category. Can the Order Confirmation code that we added be modified to include the Item Category data for the product purchased?

  • @KirilI-gd8im
    @KirilI-gd8im Рік тому

    Your tutorials are amazing! Been following you for awhile now, but when I try to publish the uploaded container from the youtube video I am getting this error:
    Invalid tag reference
    Google Analytics | GA4 | Ecommerce
    This tag references a tag {tagReference} that doesn't exist or has been deleted. Please either revert your changes or remove the reference to the missing tag.
    any ideas why that might be?

  • @kamikazelombardo
    @kamikazelombardo 2 роки тому

    Hi Benjamin! I'm trying to configure my datalayer without success, I don't see the information as Google suggests to see. All I see is some events that are not well configurated (like view item, select item, add to cart) the only one that's working is purchase. Any tips on how to configurate them? Thanks in advance!

  • @maorid4218
    @maorid4218 2 роки тому

    I have followed the tutorial to the letter, thank you very much, but my purchases appear twice in Analytics. How can I correct this?

  • @jackkeith1783
    @jackkeith1783 2 роки тому +1

    Why the "times: 0.01" in the code variables?

  • @TarcisiousKuateRasegojwa
    @TarcisiousKuateRasegojwa 2 роки тому

    My question is once google tag is included, do I need to remove Facebook and google pixel since I would have them on the Google Tag manager

  • @CandiceDeVille
    @CandiceDeVille 2 роки тому

    Everything worked perfectly well... but it seems Paypal as a payment method blocks the tag from firing. Any suggestions on how to overcome this?