My Best Friend on the Trail
Вставка
- Опубліковано 16 жов 2024
- Meet your new best friend on the trail.
Learn more at: www.trekbikes....
Produced by IFHT Films: ifhtfilms.com
Follow us: / ifhtfilms
Support us by buying a shirt, stickers & more: mahalomydude.com
Check out our mountain bike channel: / mahalomydude
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Directed by Matt Dennison
Written by Jason Lucas, David Wiggins, and Matt Dennison
Director of Photography Byron Kopman
STARRING
Julian Nelson as Ian
Jason Lucas as Rider
CREW
Cable Camera & Drone Operator: Liam Mullany
1st AC: Kelvin Wong
Production Designer: Brooke Taylor
Sound Mixer: Tim Kubinga
Hair + Makeup: Kiera Castro
Producers: David Wiggins and Jason Lucas
Production Assistants: Kelsey Toevs, Lucas Thompson, Pat Neal
Gaffer: Josh Alcoff
Key Grip: Andrew Shirley
G&E Swing: Nick Talliefer
G&E Swing: Sepehr Mabob
Production Coordinator: Dan Gaud
POST PRODUCTION
Editor: David Wiggins
Sound Designer: Charlie Hernández
Colourist: David Tomiak
Beware of Telegram scams! There are no prizes associated with this video.
I have been already faced it, hopefully without any problems. If you want I can provide you with screenshots
I got one too. I gave them my information but not my money. What do I do?
@@horusgarcia1 I didn’t give them anything, but it’s a good idea at least change your password for google account or to other accounts (I don’t know what info you gave to those bastards), so careful mate
Where's my damn prize Matt!? Haha
Free air just breathe
No cap, IFHT has been Trek's best investment ever.
w low key fire fr bruw no cap 😂
There aren't many ads I go out of my way to watch, but you've certainly made a majority of them. Gonna bring motor boy onto the pod? It would neat to hear from other sides of the teams you assemble and get more BTS info 🤙
For the record, we did bring him on our podcast > ua-cam.com/video/h891gr8X3NU/v-deo.html
@@ifhtfilms Yes! And what a wonderful guest he was!
Absolutely next level! You killed it again, guys.
The idea that you humanize E-bike makes it more friendly and reachable for a rider, while toning down the negative aspect... This is genius, great job guys!
You have Bobo to glorify the negatives... lol
yeah i agree. this made me wanna really get a e bike now. especially this brand!!!
This was such a good idea! So creative the way the assist is advertised!
Best ad that didn't even seem like an ad at first. The quality, script, and lighting was *chefs kiss*
This would make Dave smile. He built some amazing trails for us all. Thx Dave we love you man!
You guys have been cracking me up for 10 years, and this last video is no exception. Thank you!
Glad you enjoyed it!
I've never been so happy to watch an advert
Absolutely hilarious. I want one
This video is SPOT ON!! Awesome concept and edit!! Kudos to the crew that put this one together!!
Honestly this guy could be a star ! Fantastic acting and that face ?!! Yep !
Wow, this absolutely got me. First minute it didnt click know IFHT's takes on mountain biking. But then it hit..
That's by far the best e-bike commercial I've ever seen! 🚀😅
THIS is genius marketing. Fantastic storytelling, you know its a good ad when you don't even realize its an ad until halfway into the video. Take a bow guys.
🙏 thanks!
How long did it take you guys to come up with this idea, it’s amazing and I sure wouldn’t of myself
Keep up the have work
it is crazy how far we have come. from the bosch gen 1 motors with parts of the motor hanging below the bb to the yamaha pw with it being the bb to now not even being able to notice it. ofcourse they are less powerful but still an insane evolution.
I literally put an ad in my "must watch later" playlist!
A job well done guys!
hands down best ebike advert ever
Yo this is genius! The script, video quality, acting, scenery. That's some high quality videography love it
Yo half the script is shit, at least that's what I thought. For the rest I'm with you. Just claims like swift, agile and ninja on the trail is a bit weird when the same geometry exists at nearly half the weight. I think ebikes are very appealing as a great all rounder due to the extended range and climbing capabilities they provide. That can unlock places you might not go to otherwise. But the script made it sound like it's not even slightly compromised on the downhills which leaves a bad taste in my mouth. The video production however is as great as usual from IFHT.
@@frankthetankricard You should try one 😉
@@frankthetankricard you’re weird. Learn how to express yourself buddy
@@ifhtfilms I tried a few ebikes and this is how I feel. Haven't tried this specific model.
@@frankthetankricard I work in a trek retailer (not a trek shop, just a shop that sells trek, so I have no obligation to tell you this, but I have first hand experience with a lot of e-bikes and this specific model as well) and I guarantee you this is unlike any other e-bike you've tried. The new Pivot uses the same FAZUA motor system.
Top notch output! Something to aspire to.
I was half way thru the video before i went OMG! He is the bike! Well played you guys!
quality of production is epic ❤
Another trek ad! Well done gentlemen. Great production.
You guys creativity never ceases to amaze. Where do i get me my own trail assistant?
you nailed it! most epic ad I´ve ever seen!
This is amazing! I didn't realize til the end he was playing the "battery". 😂
I think he is playing the hole bike, not just the battery
Enough with the spoiler alerts! The both of you!
Then don't read the comments right away before watching or finishing the video ...
@@scotb7352 I was joking…….
This is amazing, took me a while to realise this was an advert. Top class cinematography
this is such a cool ad, it all makes sense at 1:18 😆
is this real, or am i dreaming
How to make advertisements enjoyable to watch. This and the How to be a Mountain Biker ads (my favourite) are great!
and THIS is how all adverts should be made!!!!! 🤩🤩🤩
You all are amazingly creative with your videos and ads. You give them human touch. From the first video on your channel to this, it's an evolution you have captured. Thank you.
The Only place on UA-cam, I love watching bike Ads. Great Job guys!
I’m gonna pick one up from the shelter, thanks guys!
Ha
Hands down the absolute best e-bike content I’ve ever seen, period. Well done guys!
Amazing work as always guys! you seriously blew it out the park with this one😂👍
That's the single best 'ad' I have ever seen!
Genius, next level, just right. Amazing
Absolutely the best promo video ive ever seen
This is such a BRILLIANT AD!! 👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👌🏾👌🏾👌🏾
well done!! You can watch this ad as an entertainment!🤙
Funny how this video is a mockumentary and viable commercial at the same time. Not posted on the manufacturer’s channel but a third party channel. I’m embarrassed to admit it but it almost made me change my mind about riding e bikes. Brilliant!
God level video guys!
O my. Ur most talented filmmaker ever
Great video as always! Neat idea... and everything looks so crisp! From the forest to the bike and clothing looks.
Amazing!!! You guys do incredible work. Now if only Trek made Ian in XS, the world would be perfect.
Great Video guys. Really enjoyed it
the greatest ad for a bike the world has ever seen
This is awesome!! Best commercial since "How to buy a mountain bike". Congrats!!
Yeah... took me a minute! :) Well done, This is great.
absolutely killed it on this one
Excellent video! Great job guys!
Great as always!
Wonderful video. From that idea, to all the stunning scenary ... and every second is glooming with love for our sport.
Amazing spot. Now I want one.
I tried an e-mtb once. It was the most horrible experience of my life. I had to ride 3x as far to get the same amount of exercise. 3x as far meant 3x as many trails, and then I had 3x as much fun. Who likes to have fun? Fun sucks.
This has got to be the best ad for a bike I've ever seen! 🤣😍
This is Just Pure Creativity Content from IFHT FILMS Like This is Dope af and Elegant too!
Amazing video concept, at first I thought it was one of those funny videos but mid video I got the whole idea haha,, Awesome.
-okay lets see your portfolio, what roles have you played?
-well I acted i was a bicycle once
-what?
- uh.. I mean, sorry, meant to say, you're hired!
Such a good concept for an ad
Such an awesome concept!
Wow so creative ! beautiful
So original. Great job!
Wow.. Awesome presentation 😍😍 I love it
I love this. 😌 Happy riding everybody ✌🏾.
I need an assistant THIS enthusiastic! 😂
insane best product placement I've ever seen
That is just so brilliant 🤙🏼🤙🏼🤙🏼
I love the idea! Had it myself actually haha! But i would never execute it as perfect as you guys done! Epic 🤙
Brilliant video guys!!
Beautiful !! I have an e bike ( I am 61) was about to sell it but now - I kinda want to love it again ! Thx
Brilliant! Only IFHT could pull that off. Great video... I mean ad. :)
Hope you guys each got one for making this! 👍
IFHT UPLOADED LETS GOOOOO
✔️Cool advert!
✔️Sweet stealth E-mtb!
✔️Awesome TQ50 motor.
Now for perfection, make a 65 Nm with 475 Wh battery, and give it 150/160 rear travel... Trek Slash-E perhaps?💸🍻
Wow! Did you really just get sponsored by Trek! What a success! Maybe I am just late to the party.
I'm getting one when I get 80, here in South Florida were everything is flat is a must to have!
Perfect!
This is the best ad I have seen
I didn’t even notice that this was an ad until the last 20 seconds
nice to see this, greets from a worker from TQ ;)
Wow guys you nailed it!
Still not gonna buy an ebike, but great work as ever!
I love your work. But I also love my truly human powered bike.
This was so freaking good!!! BROOOOOO🔥🔥🔥🔥
Great casting on the e-bike. Major golden retriever vibes too!
Damn) that’s something new on a book of mountain biking and I love it
This is a really fucking cool ad! I only realised it was a ad for ebikes at the end. I was so confused the entire time.😂 Amazing work!!!
Holy crap this was sooooo good!
This was funny! What a great idea.
Wow, this is very well done!
Really amazing work
God damnnn! This is so goood!
Trek knows exactly where to get a fire ad
This was good, really good👌.
damn, well done Jason.
Damn, I need an Ian in my life!! Be my friend for free please Ian!
outstanding of the way eMTB assist is advertised!
This is so good!