Content Creation & Start Up Opportunities in the AEC Industry | Rishabh Aggarwal | TEDxNicmar

The role of social media and content creation in the AEC Industry is not understood by many. Content is King. Content creation in Construction, Design and Engineering is a Special kind of King with an ocean of opportunity that is worth Rs. 23 Lakh Crores. This talk presents a case for content creation and dreams to make it big while presenting some credible start up ideas for those who want to run their lives in AEC. I was thrown in the very deep center of the construction industry in India, All by chance.
I inherited an already 45 year old business of construction materials and have now given it 15 of my own. Evolution of construction and materials in India is something I have witnessed very closely. Architects like me as a podcaster. Builders love me as a supplier. Civil Engineers treat me like a brother and an outsider who is learning so much from them. Interior designers find me funny and quite talkative. Students of the AEC industry reach out to me and send me their queries.
I am not a Civil Engineer but I love construction. I am not an architect but I love design. I have a firm belief that I push everywhere and that is to "Build Right the FIRST time!". I am respectful of the environment and firmly believe that there is this undying effort needed from all of us to build safe and build sustainable.
I have placed myself in the shoes of all the brilliant individuals I meet almost everyday and that is where I get inspired- Mostly to understand what is right and needs to be done and sometimes, though rarely, about what I will never do.
I am on a path where my thoughts and ideas are being shaped around what I read, what I avoid consuming (diet wise), who I meet, but most importantly why I do what I do in the hours between waking up and going to bed. Luckily, its all been so sweet, these past few months and i dare say that my mission statement is just finding its foot in this journey.
I have gurus who are merely 25 years old and I have friends who have crossed 60. This phase of my life can be summed up by a single word. Curiosity. I am curious to learn, to know more and to form a very sound mind analytically and emotionally.
I have found so far that I am a non-conformist and unapologetic in my actions. That is what gives me the freedom to act on my beliefs and ofcourse nothing is possible without the undying support of my loved ones.
Professionally, I am a business owner where I trade multiple types of construction materials and manufacture and trade some materials too. I give advise/ consult only when I have found the right answer. This comes with the 60+ years of pedigree in this space. My grandfather was a non-conformist and so was my father- this trait I have inherited from them along with the business.
Academically, I am a Mechanical and Automotive Engineer from IP University, Delhi followed by a Masters in Industrial and Operations Engineering with a minor in Finance from University of Michigan, Ann Arbor. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx