The Most Mysterious Rise In Music History Is Happening Right Now

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  • Опубліковано 22 гру 2024

КОМЕНТАРІ • 852

  • @mystrdat
    @mystrdat 5 місяців тому +1140

    Just watch Fred's Boiler Room set, all you need to know

    • @Meuchlor
      @Meuchlor 5 місяців тому +61

      That's how I found out about him and really fell in love with his music

    • @JesseKalapa
      @JesseKalapa 5 місяців тому +12

      Fred’s boiler room set

    • @yugarten8523
      @yugarten8523 4 місяці тому +26

      @@Meuchlor "We've lost dancing" blew him up, especially after the movie "Triangle Of Sadness"

    • @chrisclark9174
      @chrisclark9174 4 місяці тому +6

      Its something special

    • @jl789nz
      @jl789nz 4 місяці тому +13

      His Tiny Desk set is also amazing.

  • @gundar95
    @gundar95 6 місяців тому +276

    i remember going through new releases on spotify during the start of covid. Gave Fred a listen and thought it was okay not for me. A couple of days later the track Kyren (My Son) was stuck in my head so i gave it another listen. Then it was Marnie (Wish I Had U), Julia (Deep Diving) & finally Marea (We’ve Lost Dancing). I just kept coming back quite literally again & again. It really amazing to see the exponential growth of his populatrity. Really proud of his success.

    • @MtJochem
      @MtJochem 5 місяців тому +3

      I've had the exact same thing happen. Marea ended up being an age-defining track for me. Every time I hear even a millisecond of the track I'm brought back to the covid/post-covid area. It's generally only music from my teens that can do that in such a strong way, I'm glad I found these tracks when I did.

    • @jonathangozzo6051
      @jonathangozzo6051 4 місяці тому +5

      Be aware of "The mere exposure effect" thou.
      The mere exposure effect describes our tendency to develop preferences for things simply because we are familiar with them.

    • @EarlyMist
      @EarlyMist 4 місяці тому

      ​@@jonathangozzo6051 I have that effect

    • @MoroccanAnwar
      @MoroccanAnwar 4 місяці тому

      what if it was the streaming companies that gave him the exposure? they manipulate our search results and influence our politics why not our tastes?

    • @acetate909
      @acetate909 4 місяці тому

      ​@@MoroccanAnwar
      That is 100% happening. Certain people are chosen and promoted to the point where they're guaranteed to succeed. If some average person with the same talent level produced these songs they would be lost in the seemingly endless stream of new music.

  • @neutralfog
    @neutralfog 5 місяців тому +507

    You forgot to mention the collaborations with Jamie xx, Swedish House Mafia, Skrillex and Four Tet.

    • @izaakimagery1978
      @izaakimagery1978 5 місяців тому +16

      baby.. again is a work of genius. for the genre of tedious techhouse. it just bangs

    • @NicMacTiff
      @NicMacTiff 5 місяців тому +14

      And Romy ❤️

    • @elpapu2410
      @elpapu2410 4 місяці тому +7

      Skrillex, did someone say Skrillex? Like the king of dubstep? Skrillex!?

    • @BRP-2001
      @BRP-2001 4 місяці тому +6

      You forgot to mention hes related to the royal family

    • @rocker4577
      @rocker4577 4 місяці тому +1

      Always ignore Swedish House Mafia, ALWAYS

  • @Sol_Weird
    @Sol_Weird 5 місяців тому +546

    Yeah. It's a sad thing that so many people with insane amounts of creativity are stuck in places where paying for food and rent and medications takes everything they got. With little left over to put towards their real passions.

    • @bexiexz
      @bexiexz 4 місяці тому +4

      real

    • @paulmoss6759
      @paulmoss6759 4 місяці тому +18

      He literally makes most of his music on a computer with recordings off his phone. And he listens to it from Apple headphones. It's more being around someone successful composers and a great music school that has propelled his understanding of music and creativity. I could name you 100s of massive producers and DJs that created techno back in Detroit that were from the hood back in the day.

    • @DJMJM
      @DJMJM 4 місяці тому

      @@paulmoss6759 That's why I'm more of a person who loves to listen to "Decades" music, ranging from the tribal music of the first millennium all the way up to the present. It's this reason why hip-hop started back in the 1970s, and somehow the great power outage of 1978 pretty much helped the hip-hop scene grow in a way that, it would have been a few years later than earlier to do so. the 1980s grew hip-hop and dance music into the spotlight, and for 40+ years now, along with New Wave thanks to Buggles, Kim Carnes, Talking Heads & ABC, it paved the way for many artists to be experimental with the music to create something different from the standards of the music industries of decades past and present./
      Again, I would definitely recommend many producers and artists to listen to music from before they were born to understand where music started, revolutionized, and where it ended up nowadays compared to 50/100 years back.

    • @loz712
      @loz712 4 місяці тому +2

      It's ok, they've given us AI that can do the creating so we can get back to grafting... This country.

    • @aperoll849
      @aperoll849 4 місяці тому +27

      Well, fred comes from wealth. He spent most of his early days being mentored by Brian Eno.

  • @OkOhYeah
    @OkOhYeah 6 місяців тому +95

    Thanks for this insight.
    I was definitely one of those people who was wondering where this guy FredAgain came from and was curious to know how he demand so much attention in the humblest way.
    Cheers for the great video! You have a great talent for storytelling and journalism.

    • @TofuMediaOfficial
      @TofuMediaOfficial  6 місяців тому +6

      Thank you so much! I'm trying to get better at telling stories so I really appreciate the feedback!

  • @JohnThelin
    @JohnThelin 4 місяці тому +742

    You don't risk much if you come from an upper-class background.The vast majority of today's succesful artists are upper-class, because they can work on their art without starving to death.

    • @figgleston
      @figgleston 4 місяці тому +62

      you risk your relevance in the music world. nobody would claim that he would have struggled for food. Making a global impact in the music world today as a solo producer is impressive, regardless of background.

    • @alwinpos
      @alwinpos 4 місяці тому +48

      @@figgleston but it was never a solo effort. You are blind

    • @acetate909
      @acetate909 4 місяці тому +56

      ​​​@@figgleston
      When you have the backing of the establishment media and the music industry pushing all of your albums it's really not that impressive. Someone with the same talent level who grew up in a lower or middle class family doesn't have access to the same resources. So yes, his rise isn't that impressive and there was really no risk for him moving into EDM because the same industry that backed his pop career backed his new musical style. He was never going to fail because he's one of chosen ones.

    • @gt4032
      @gt4032 4 місяці тому +22

      That’s a total cop out. Stop making excuses and you’ll start making progress.

    • @dreamsalamander
      @dreamsalamander 4 місяці тому +45

      *EDIT: i wish to take back that part of my reply that suggested a particular genre was pushed with any agenda other than sales. I recognise now that i had bought into a conspiracy theory that doesn't help anyone and also paints a shallow and cherry picked view of said genre. However i stand by the rest of my statement about establishing supportive micro environments*
      His background is a headstart most people will never have. So being positive about this by saying if he can make it so can us, is a bit off the mark. but if we step back a bit, we'll see the real keyword is "environment".
      We gotta create our own mini environments where people help each other and prop each other up. Pooled and shared studios, things like that. In the modern day there's probably online ways to work around stuff.
      I think the urban/street/hip-hop scene used to be that kind of environment, but the industry didn't like it and pushed back by strategically boosting gangsta rap and the different code of ethics that came with it.
      I think there can be ways that regular ppl of the edm scene can build sth together

  • @omunitTV
    @omunitTV 2 місяці тому +46

    Nobody talks about this but he literally has near infinite wealth. I don't say this to take anything from his output and talent or hate but it's not some sort of overnight out of the blue thing. he's the son of 2 extremely wealthy people, a baron and baroness and has been able to be singularly focused on his craft without having to worry about things that most people do financially which is a huge factor in his success.

    • @Kyoshii_epic_weird_wonderful
      @Kyoshii_epic_weird_wonderful Місяць тому

      Connections without some talent still wont get you far. Ofcourse everyone needs its 10.000 hours, but some peak and some need longer and some will never...

    • @stockholmpublishings2937
      @stockholmpublishings2937 Місяць тому +1

      @@Kyoshii_epic_weird_wonderful that's EXACTLY what connections will do as an artist.

    • @pawebaa9132
      @pawebaa9132 27 днів тому +1

      so what? at least he is able to provide something meaningfull

    • @ilovecrockpot
      @ilovecrockpot 24 дні тому +1

      I’m happy for this because if he didn’t make this music and dedicate himself to it, it wouldn’t have healed so many of us.

    • @ilovecrockpot
      @ilovecrockpot 24 дні тому

      @@pawebaa9132YES

  • @wilhelmlau9745
    @wilhelmlau9745 4 місяці тому +21

    This was so good. I had mixed feelings about him, knowing that he was a rich kid, but man watching those little video clips of him talking about something loves just inspires me. He loves music and that’s cool. Thank you for making this and for inspiring me to better my life.

    • @jdyeetyaww
      @jdyeetyaww 2 місяці тому +4

      Weird you had mixed feelings just because he was a rich kid. Very weird and judgmental. Who cares what his background is? His music is fire and he's humble. Have-nots stay being salty

    • @wilhelmlau9745
      @wilhelmlau9745 2 місяці тому

      @@jdyeetyaww k. God forbid I come in with preconceived notions about a celebrity and then change my mind after learning more about them. Have a good day

    • @instaves
      @instaves Місяць тому +1

      dumb take, just because he was born rich, you have "mixed feelings"? you should better your life by not looking down on people and how they were raised

    • @wilhelmlau9745
      @wilhelmlau9745 Місяць тому

      Eh, I feel like I had a nuanced opinion to someone I didn’t know much about until watching this vid.

    • @jdyeetyaww
      @jdyeetyaww Місяць тому

      @@wilhelmlau9745 "nuanced opinion", no, you're preemptively hating because he grew up with money and you clearly didn't. It isn't nuanced, you're just a dweeb using words outside your pay grade trying to backpedal. F*** you

  • @carmineglitch
    @carmineglitch 5 місяців тому +35

    Went to Coachella 2023, I've never heard of Fredagain, Fortet, and havn't heard any of Skrillex's new stuff. They were the closers, and I instantly became a fan after hearing them. Fredagain is an amazing, ive gotten to more of his events and each one has been amazing. His music is just really good.

    • @partybyfriday
      @partybyfriday 5 місяців тому +3

      that set was historic….

    • @EdwardEmoryPhoto
      @EdwardEmoryPhoto 2 місяці тому

      OH MY GOD YOU WERE IN THAT CROWD?! Thats incredible. I frequently rewatch that. Those 3 turned the entirety of Coachella into bikini bottom. You witnessed history. Literally

  • @brandonvasquez1862
    @brandonvasquez1862 5 місяців тому +39

    So I first heard him around 2021 and he released a song called "We Lost Dancing" and I think that was probably the first big hit release he had. The underground was going crazy for it and that song was perfect for the euphoric yet melancholic nature of the tune, especially as we were all going back to raves/parties/clubs.
    It was too well timed to not be a hit and honestly Ive loved him ever since. If this is some 18-19 yr olds intro into electronic music, hell I welcome it more than Zedd or that other festival bass noise.

    • @DJMJM
      @DJMJM 4 місяці тому

      Funny considering back in 2007 when Kelly Rowland teamed up with David Guetta on "When Love Takes Over" around the time Daft Punk made their two albums "Human After All" and "Discovery" back in the early to mid 2000s. French House in my opinion is one of my favorite houses genres along with Bubblegum dance of the 1990s and early 2000s.

  • @lesterfalcon1350
    @lesterfalcon1350 5 місяців тому +165

    1:13 Totally murders the pronunciation of "Balham, London" 😆

    • @elbowspeak
      @elbowspeak 5 місяців тому +19

      And Brian Eno, but otherwise a great vid.

    • @thomasrussell2812
      @thomasrussell2812 5 місяців тому +15

      Brian enio 😂

    • @rnbmeister
      @rnbmeister 4 місяці тому +16

      tfw you grew up in Barlharm South London -_-

    • @youllthankmelater
      @youllthankmelater 4 місяці тому +13

      Barlharlm?! It's BALAM m8

    • @lesterfalcon1350
      @lesterfalcon1350 4 місяці тому +3

      @@youllthankmelater whooosh

  • @grooveyvuitton
    @grooveyvuitton 4 місяці тому +13

    His Boiler Room Set Blew him up the most

    • @stockholmpublishings2937
      @stockholmpublishings2937 Місяць тому

      his boiler room set was really nothing special, it was good but skill wise, nothing special.
      just a bunch of pre-prepared samples that he struck live. He's a good dj, sure, and deserves where he is.
      But it's not special.

    • @CHOP-zd2fn
      @CHOP-zd2fn 11 днів тому

      @@stockholmpublishings2937 name a better one

  • @mklschwrtz2
    @mklschwrtz2 3 місяці тому +6

    Watch Fred's Tiny Desk show and you'll really see his talent. Can't say I really like his music otherwise but that gig is something extra and so very beautiful.

  • @zorantaylor3190
    @zorantaylor3190 5 місяців тому +93

    10:22 That Spaniardized pronunciation of Brian "Enjo" is killing me bruh 🤣

    • @DanHoskins529
      @DanHoskins529 5 місяців тому +3

      Genuinely had me thinking I’d been pronouncing it wrong all my life! 😂

    • @CreeewDeeeTaaay
      @CreeewDeeeTaaay 3 місяці тому +3

      Eño.

    • @normaleehi
      @normaleehi 3 місяці тому +1

      Enyo

    • @tomascano1030
      @tomascano1030 Місяць тому

      hahaha. I would like to listen to you saying "Lasaña" hahaha

    • @fL0p
      @fL0p Місяць тому

      SPANDIARDIZED? We would say EN-HOE, not EÑO if we had to read Enjo out loud. WE HAVE INDEED SOME SURNAMES AND SUSTANTIVES ENDING IN -ENJO (Even the Galician SanXenxo - San Jenjo in Castilian, X in galician dialect goes usually to our J -Have you heard about a guy called Iñigo ERREJÓN? Go figure how that's "spandiardized" according to you... ER-RYON? -ÆR·RYION?) I think you don't know shit about languages. Most languages that turn J into an i/y are slavic both centroeuropeans and more eastern ones. SERBIJA. REPUBLIKA BALGARIJA.
      SOURAN TEILOR ZRÍ GUAN NAIN AUHT - Start writing and reading things like they should and, maybe, just maybe, then we can be friends.

  • @long-long.
    @long-long. 5 місяців тому +249

    It's not mysterious. He was born rich and lived next to Brian ENO. There, saved you 12mins.

    • @lunadelmar651
      @lunadelmar651 4 місяці тому +7

      Preach.

    • @serendipity-108
      @serendipity-108 4 місяці тому +43

      And he’s genuinely talented

    • @WeirdNeville
      @WeirdNeville 4 місяці тому +18

      ​@@serendipity-108And put the hard yards into a formal music education which does give you a fantastic grounding into how to make good music, consistently.

    • @averyintelligence
      @averyintelligence 4 місяці тому +6

      @@WeirdNeville thats what u do when u go to music college lol. tens of thousands of kids do it each year. did u not go to school or smmn

    • @_leviathanmusic
      @_leviathanmusic 4 місяці тому

      don’t tell too much of the truth

  • @rp1928
    @rp1928 4 місяці тому +57

    Idk why people care about his status, an artists should be known for how they interact with people and the art they generate. I’ve met Fred and he’s one of the nicest and down to earth people.

    • @1individeo
      @1individeo 4 місяці тому +3

      Status is almost everythingnin contemporary art. People like stories snd fairy tales. A guitar is a guitar but if it has been played at least once by Hendrix then it is not a guitar anymore: it becomes non-fungible: a piece of art.
      In fine art school our teacher keep telling us: "in modern art it is not about what you paint, it is about what you say about what you paint/do". A graffiti tag that is "badly painted" that says: "I love you" means much more than s complax hiperrealistic "fame" on a façade of a big building.
      The fact that Banksy's status is "unkown" is what gives his wirk value because technically hus work is quite random

    • @Strepite
      @Strepite 4 місяці тому

      Every artist has someone post the same shit u do… Including Bassnectar and other grooming pedos. Oh but I met him once and he was so down to earth… Lol

    • @alfen-shipa
      @alfen-shipa 4 місяці тому +1

      My colleagues sibling is friends with his sister and apparently he's a total git.

    • @Strepite
      @Strepite 4 місяці тому

      @@alfen-shipa My grandmas friend from a hair saloon said that the owner once met a girl who works in the nearby grocery store and she told her that her friend from the bowling alley once spoke with a cousin that knew a guy that went to school with Freds friend and said he is such a nice guy. Must be true!

    • @mariogarabetov500
      @mariogarabetov500 3 місяці тому

      Ben ufo is

  • @lanaiba
    @lanaiba 4 місяці тому +23

    Would his trajectory be the same had he nod been born in a rich family? Or even close? Talent is one thing, achieving succes is another.

    • @boriskariger2875
      @boriskariger2875 4 місяці тому +5

      I love his music but lets be fair ...he would be a total stranger if it wasnt for his upper class background

    • @peterg4130
      @peterg4130 3 місяці тому +3

      He'd probably have to do what most house DJs have done: put out a mixtape, get booked at a local club, open for bigger DJs, and maybe 10 years later he'd tour as a headliner.

  • @DjSunfinity
    @DjSunfinity 4 місяці тому +4

    You can’t buy talent and genius in music. So like to see you try. Its an absolute gift. He is giving so much joy to so many let him.

  • @nachiketrazdan7537
    @nachiketrazdan7537 6 місяців тому +17

    He turned on the lights!!

  • @---gh0st---
    @---gh0st--- 4 місяці тому +13

    He didnt really come out of nowhere
    He was the best set of coachella 2 years ago, was the only dj there actually live mixing and stole the entire festival
    From that point on everyone in the business took notice and they all wanted to work with him
    This should be inspirational for other djs, he went from a local name with a decent following to the fucking top of the game with 1 set

    • @stockholmpublishings2937
      @stockholmpublishings2937 Місяць тому

      so bec you are live mixing that means that you should be able to work with the best? lol

    • @---gh0st---
      @---gh0st--- Місяць тому

      @stockholmpublishings2937
      no, being a virtual unknown to 90% of the viewing audience, then having the balls to be the only dj at the biggest American festival of the year mixing live, then doing so well that your performance is trending #1 on Twitter
      That gets everyone wanting to work with you because you're new, you're hot, and you've already shown you're a level above a majority of your peers
      do you have any clue how hard it is to mix tracks live flawlessly in front of 60,000 people, espcially when it's the biggest show you've ever done, majority of the crowd have no fucking clue who you are and you have the opportunity to change your life, the overwhelming majority of people would be shitting bricks

    • @stockholmpublishings2937
      @stockholmpublishings2937 Місяць тому

      @@---gh0st--- lmfao you have 0 clue what you're talking about. Yes I have a clue. Im in the industry. It's not that hard. It's a risk many don't take, but it's not hard.
      He's talented and everything yes, but mixing a PRE-PLANNED set live is not hard.
      Jesus.
      Had he been a nobody coachella wouldn't have booked hi,.

  • @mikepegg21
    @mikepegg21 3 місяці тому +1

    That Brian Eno quote at the end sums up what Fred's done, and I also can't stop thinking about the words for myself! Thanks for the video! This was great!

  • @JP-ek7hb
    @JP-ek7hb 3 місяці тому +3

    I discovered Fred Again during lockdown. A few electronic artists I liked included a song or two of Fred's into their mixes, but I didn't look too deep into it. When I saw they were live-streaming his set at Coachella 2022 (yes, before Fred x Skrillex x Four Tet), I decided to watch for a bit just to hear the few songs I had already knew. But MAN, I was not expecting to be so blown away by his sound! His raw, emotive authenticity was so refreshing. I became obsessed with Fred and told everyone I could about his music. I feel like most people discovered him from his Boiler Room set or his later works, but his earlier songs are where it's at for me! ALC 1 & 2 really touched my soul💓

  • @shoppingcart238
    @shoppingcart238 6 місяців тому +25

    Everyone in Fred's circle has a such a great and genuine energy

  • @joemaxwell3145
    @joemaxwell3145 4 місяці тому +15

    The pronunciation of Balham is hilarious

    • @davetw
      @davetw 2 дні тому

      Twinned with Bålholmen, Norway.

  • @EpicDonutDudeMemes
    @EpicDonutDudeMemes 3 місяці тому +1

    Now I really want to see him perform live, really curious how he transforms his vibes in person

  • @dani4ever
    @dani4ever 5 місяців тому +135

    With that background you're so ready to hate him, and you just can't. Bro is crushing my cynicism.

    • @loolfactorie
      @loolfactorie 5 місяців тому +15

      Oh no, someone had a better start than me :( so unfair makes me cry and poop my pants jude i am looking at you whils tying this, I can see you smiling at me

    • @user-lo1rq3qe6g
      @user-lo1rq3qe6g 5 місяців тому

      Oh I can, he’s shit

    • @brmbkl
      @brmbkl 4 місяці тому +1

      @@loolfactorie oh no, someone posted an opinion. Let me get out my thumbs and tell them why they shouldnt

    • @loolfactorie
      @loolfactorie 4 місяці тому +7

      @@brmbkl Well, youtube is full of videos these days trying to 'expose' people and pulling people down, it's all very negative and tiresome.

    • @DJMJM
      @DJMJM 4 місяці тому

      @@loolfactorie I mean, at the end of the day, it's basically "Jealousy". How this person succeed more than me is very common in human societies. But one advice I would give them is this "If you feel you wish to be as popular as this person and that person, find something you like to make and make your own version of work inspired by other people".
      I do think Fred being this musically talented reminds me a lot of Billy Joel, Elton John, and Van Halen whom would produce fantastic music back in the days. And in terms of popularity, Fred is up there much like how Prince and Michael Jackson did back in the 1970s, 1980s, 1990s, and into the 2000s. In terms of pop music, I would say he's pretty close to R&B music akin to SWV, A Touch Of Class, and Mark Morrison to name a few.

  • @W4TSKY
    @W4TSKY 6 місяців тому +89

    Fred is beyond talented and I’m so glad he’s getting the recognition he deserves, but he was literally mentored by BRIAN ENO. That is not a small citation on anyone’s CV, ESPECIALLY a music producer’s. Not to mention he grew up a wealthy member of English aristocracy which meant plenty of privilege, connections, safety nets, resources, etc
    He can be extremely talented and deserving of his success while also being an “industry plant/nepo darling” - which he clearly is. Those two things aren’t mutually exclusive. None of this will ever deter me from listening to his music, but let’s be fucking honest here…

    • @KZeni
      @KZeni 5 місяців тому +8

      He was born into an opportunity-rich situation and I commend him for not letting that go to waste & not trying to push himself into something he wasn’t good at / didn’t connect with.
      At a certain point, none of that is something Fred is at fault for. It’s like another artist getting a lucky break (conditions may be different, but still a moment of luck in one’s life). Just seeing people harp on that aspect of his life seems so misguided when he’s one that put in the time & effort whereas others got lucky in a different way & might not have all that much to show where those same people complaining are then silent.
      It’s so strange to see people fixate on that when he had no say on the matter and he’s just out there making music people genuinely like.
      Look at the individual & what they’ve done. Don’t try to group them into a negatively perceived group for something he had no choice/influence over when they’re then disliked for stuff that honestly doesn’t really even fit Fred (again, he put in real time & effort.) To do otherwise just seems prejudiced.

    • @KZeni
      @KZeni 5 місяців тому +6

      I do hope his successes has him pay it forward, in a sense, where he then helps those that didn’t get the opportunities he had (be it financial support for lessons/equipment/scholarships, hands-on teaching, or whatever.)
      Meanwhile, some keep that kind of generosity quiet since it can be a damned if you do & damned if you don’t situation since some will give pushback if nothing is seen as done while others (or often those same people just looking for an excuse to hate) will give pushback saying they only did it for publicity and/or should’ve given/done more.

    • @A-Grat-A
      @A-Grat-A 5 місяців тому

      ​@@KZeni given his super privileged start he have to do incredible things to proof himself, than normal people who GRINDED their way up without rich parents.

    • @KZeni
      @KZeni 5 місяців тому +2

      @@A-Grat-A Okay, and he’s made/done some great stuff with a ton of people that like his music.
      What’s the bar where you personally consider it okay for Fred, who was simply born into his situation & has otherwise worked his whole life towards this, to be getting appreciation for what he’s making?
      I personally try to judge things by the music itself & the individual’s actions rather than something they were born with (while the latter can certainly still *add appreciation* if someone started off less privileged [notably not being negative/derogatory towards a person simply for the conditions they were born into, just as a general principle… I mean, what’s Fred, the person, done that’s wrong?])

    • @DJMJM
      @DJMJM 4 місяці тому

      @@KZeni I guess you can say he's not that different from Keanu Reeves And George Michael for similarities.

  • @Durvington
    @Durvington 6 місяців тому +7

    I’ve been a huge fan since 2020. His success now from where he’s come as a sound designer is impeccable! I finally got to see him live last week at bonnaroo!!

    • @TofuMediaOfficial
      @TofuMediaOfficial  6 місяців тому +2

      That’s awesome! Been trying to see him live for a while

  • @FTrovatten
    @FTrovatten 5 місяців тому +1

    Loved this video! Thanks a lot for creating it!

  • @robonzo4817
    @robonzo4817 Місяць тому +4

    @1:14 "bal-harm" is pronounced bal-lum

  • @TB-us7el
    @TB-us7el 2 місяці тому +3

    Sounds like a story of extreme privilege. He started off at an expensive boarding school, and just so happened to have Brian Eno as his neighbour, who would let him hang around in his studio - it seems he was destined to make it on his background alone and, if he didn't, there is always the family fortune to fall back on. With respect to his music I find it to by typical 'post-everything' dance music - just a mashup of various styles and ideas, while being unadventurous and bland enough to achieve superstar success. Calvin Harris part 2, if you will - Starbucks or McDonald's dance music.

  • @jealius4340
    @jealius4340 2 місяці тому +4

    Fred is not an industry plant, he is the industry, or rather was the industry before he decided to make music in his own name.

  • @thunbergmartin
    @thunbergmartin 2 місяці тому

    Hey friend what a good intro to Fred, I remember being locked in at a small country town in sweden and actual life drops, it was such a comfort and a truly pivotal point in my life

  • @lexneville1160
    @lexneville1160 6 місяців тому +527

    It’s easy to take career risks when you’ve always had an endless amount of money

    • @youngsuit
      @youngsuit 5 місяців тому +102

      it's also why it's so important to go for it while young when you have less responsibilities

    • @johnnomak9883
      @johnnomak9883 5 місяців тому +7

      Sad but true)

    • @ghostduster1
      @ghostduster1 5 місяців тому +74

      Most successful people came from money and had the leisure of learning and perfecting their craft without having to work a shitty, time consuming job.

    • @AlwaysItsSunny
      @AlwaysItsSunny 5 місяців тому +104

      To minimize what he's done is absurd. There's millions of rich kids who have a musical gift, there's only one guy who turned it into something so relevant you're watching a UA-cam video about him. Easy to talk S when you've always had an endless amount of ambiguity.

    • @sandeepmatharu6604
      @sandeepmatharu6604 4 місяці тому

      Loser mentality

  • @tobeforgottenisworsethande8995
    @tobeforgottenisworsethande8995 3 місяці тому +10

    Dude I found Fred again a couple months ago and I found it in love with his music and now people's hating on him for some reason but like his vibes are so chill and his beats are good and like I just enjoy listening to his music and working on stuff. And it's good music for walking late at night too

  • @FrisbeeGirl
    @FrisbeeGirl 5 місяців тому +9

    LOL, anyone who spent their formative musical and production education with Mr. Eno *should* be putting out great stuff like he does. Thanks for being good at nothing else!

  • @WasabiNoise
    @WasabiNoise 5 місяців тому +9

    I might not agree with some of the things you said in the video, but you made a really good video that should blow up on UA-cam. Great work!
    My only concern is that some people might leave the video as soon as you mention “highest royalty” at the 1:00 minute mark because that kind of validates that he is not just a normal kid who had to struggle (at least financially) to achieve success. I’m not saying that he didn’t work hard; there are other similar cases, like Billie Eilish’s family already being connected to Hollywood and the music industry. People will never see them as pure artists who had to fight for it. I’m not saying they didn’t work hard, but for most people, that is an important characteristic.
    Again, good work on the video!

    • @TofuMediaOfficial
      @TofuMediaOfficial  5 місяців тому +4

      Thanks for saying that!
      I get what you're saying. I never wanted it to seem like I was painting him as someone who worked his way to success on his own- so I tried to be honest about where he came from. But at the same time, I think there's still an inspiring story within it all, so I wanted to focus more in on that. But I totally get the nepo-baby/trust fund-baby accusations. Looking back on it, I probably should have made it more clear in the video that he obviously wouldn't be successful without his life circumstance. But, again, I wanted to focus more on the story and not seem like I made this to slander Fred.
      Appreciate the thoughtful comment!

    • @WasabiNoise
      @WasabiNoise 5 місяців тому

      @@TofuMediaOfficial No problem, appreciate your reply.
      When I watch videos I try to enjoy them but at the same time I can't help but think how to improve them (so I can learn when making my own videos). So I was thinking "how one could improve this video's retention so that as soon as you mention aristocracy viewers don't bounce"... The first thought is something like an abrupt stop and a voiceover "... I know what you are thinking..." to acknowledge viewers feelings.. Anyway, you did a far better job at it than I could, there's a lot of research and thought.

    • @NicMacTiff
      @NicMacTiff 5 місяців тому +2

      I think you're making an assumption that he wouldn't be successful without his situation. You can't know and we don't have to know, because he is but I think it's really naive to think that he wouldn't have made it without his heritage and life circumstances. It would have been a very different path, yes.

    • @mjson
      @mjson 4 місяці тому +1

      @@NicMacTiff I am making an assumption that he wouldn't be THAT successful without his situation or that it would have taken him longer to achieve it; or simply he would sound a bit different to what he is sounding now. How many people can have a chance to work with the best in their craft at such a young age? If he was born poor or simply in a different country, he might not have had the same opportunities. Poor people don't often send their kids to piano classes and don't have such a network ;) He simply had an advantage in life and skipped few levels, good for him, lucky and talented boy

  • @louloisel3279
    @louloisel3279 6 днів тому

    I will never forget when I finally saw Fred in live with my sister. I had listened to his album again and again during a really really tough year and when I was in front of this moment, I was like "it's finally here" and I spent the whole concert crying because all the year I was repeating to myself like a mantra : If I can live through this next six months, day by day, what comes next will be marvellous. And it was. So Merci Fred

  • @russellbach5615
    @russellbach5615 4 місяці тому +4

    Yes he was born in a rich family helped but geeee the dude clearly works harder than most and has such a unique style. Love Fred!!

    • @ElevationIntegrated
      @ElevationIntegrated 28 днів тому

      Agreed, it’s not fair to discriminate people for how they grew up, rich or poor. Let us not be hippocrites.

  • @iamnotthemuffinman
    @iamnotthemuffinman 4 місяці тому +1

    He is incredibly talented, can't take that away from him. The video of him doing the live bedroom set (8:08 in this video) is next level, as is the boiler room set.

  • @experimentalme7438
    @experimentalme7438 5 місяців тому +18

    He's everywhere cuz the label is splashing out dollars like a machine gun. Helping with releases, productions etc... his music is lovely too but the label is going for it. Well done to them and him :)

  • @sjoerdsiemes
    @sjoerdsiemes 5 місяців тому +2

    I stumbled upon his boiler room set on the youtube homepage. Immediately fell in love

  • @harshaldongre849
    @harshaldongre849 4 місяці тому +1

    That Boiler Room set was such a vibe - completely different from what the general views on EDM are! After that, there's no turning back!!

  • @stevebriggs6469
    @stevebriggs6469 4 місяці тому +1

    Thanks. I'm surprised you didn't mentioned Jon Hopkins as he was hanging out with Eno (E NO) at the same time.

  • @coasterfest
    @coasterfest 5 місяців тому +2

    I first heard Fred again.. We Lost Dancing during lockdown a few times, on social media... But didn't think much of it. Then at Glastonbury 2022, they used his song as the backing to one of the charity videos that plays on the screen and sound system between sets. I instantly recognised it, but more than that, it sounded absolutely incredible on those massive sound systems, so I started listening to his music much more.
    Over the year that followed he really blew up, and then got announced for Glastonbury 2023... That 2023 Glastonbury set, in the sunset, with those vibes, was one of my favourite sets of all time at the festival, absolutely incredible to be there.
    He played a secret set at Glastonbury this year, on one of the smallest stages, sadly I missed it as I was at another stage, but that's ok. I hope those that saw his Strummerville set enjoyed it as much as we enjoyed last year, he really is incredible, and brings immaculate vibes. :)

  • @IThaBlackGorilla
    @IThaBlackGorilla Місяць тому

    From 9:40 till the end, the background track....Does ANYONE know the name? Thanks in advance. Amazing video by the way. Fred again... is the pinnacle of today's musician and artist in my opinion. Thanks for shedding a light at his uniqueness.

  • @Neon-Geco
    @Neon-Geco 3 місяці тому

    Great video man, Found a huge load of newfound appreciation of the man. This is a great documentary of the amazing success this youg man had.

  • @MrHaydnHarry
    @MrHaydnHarry 4 місяці тому +16

    Not at all mysterious in any way. Rich kid who had tons of money to fall back on and lived next to a massively famous producer people would kill just to have one lesson from. He didn’t “hustle” at all, he spent ages on something he was passionate about and had all the connections necessary for success. The other 99.9% of people can simply dream.

    • @iamwesleyfrazier
      @iamwesleyfrazier 3 місяці тому +1

      I feel u…but the difference is he took advantage and he is PURE talent….no neo-baby here lmaoo

    • @gu5589
      @gu5589 3 місяці тому +1

      Dont be jelous. He had the opportunity and he took it. There’s plenty of rich kids that became drug addicts or alkoholics etc. There are also poor kids that made it to the top.
      For example in the UFC there was BJ Penn from rich family who made it to the top and you also have Alexandre Pantoja who had to work as an uber driver up until his title fight (and he won) so he could feed his family and pursue his dream.

    • @stockholmpublishings2937
      @stockholmpublishings2937 Місяць тому

      @@iamwesleyfrazier he really isn't pure talent, I like his albums from 2020 and onwards.
      However considering his background, his pre 2020 tracks sucked.

  • @SebastianBlix
    @SebastianBlix 4 місяці тому +53

    So “risk everything” by working hard, being consistent and persistent, having mad connections, lucking into the right place at the right time, and being extremely wealthy so you can focus without worrying about the present or the future. Got it. 🙄

    • @tomedward8652
      @tomedward8652 2 місяці тому +8

      Or you can stop feeling sorry for yourself, man up and make something of your life without being jealous of those more fortunate than yourself.

  • @Victor_Cazal
    @Victor_Cazal 3 місяці тому +1

    Haven't heard of a single artist mentioned in the whole video before, except for Schubert.
    "He was a kid who loved hip-hop and rap, but was in a world surrounded by classical music"...he is my polar opposite 😭I'm so jealous, where can I find this world full of classical music melomaniacs?

  • @SBK_ALL_DAY
    @SBK_ALL_DAY 5 місяців тому +3

    I have listen to his actual life album maybe 200 times so far, i listen to it multiple times a day.

  • @beargrieves
    @beargrieves 6 місяців тому +14

    saw him last week when he headlined bonnaroo. it was incredible. definitely catch a set by him. you won't be disappointed

    • @partybyfriday
      @partybyfriday 5 місяців тому

      fred’s personal sets over festie sets ….. wayyyyy unmatched 🫶🏼🪩☁️✨

    • @rocklee9199
      @rocklee9199 4 місяці тому

      I was there to

  • @Nekroido
    @Nekroido 4 місяці тому

    1:59 I loved "Bulldog's Anthem" from "Carole & Tuesday". Nasty hip-hop beats with opera signing on top. Classical bits with nasty rhymes sounds glorious too

  • @Ethan765ify
    @Ethan765ify Місяць тому

    Great video man

  • @KordTaylor
    @KordTaylor 6 місяців тому +4

    Well yeah. There is the Kenny Beats thing where he went from hiphop to EDM and then got back to his first love of hiphop. Running with the success area for a bit isn’t bad. Get the $ and reputation and then invest in what you love.

  • @_josedavid_
    @_josedavid_ Місяць тому

    awesome vid, thanks!

  • @jacksolarmusicmastering
    @jacksolarmusicmastering 3 місяці тому +2

    09:51 the problem is alot of us want to do that but money is always a problem

  • @Itamaxification
    @Itamaxification 25 днів тому

    Great video! Super interesting and cool :)

  • @EggTeeVee
    @EggTeeVee 5 місяців тому +1

    Was smart of him to keep on showing Brian Enyo his brand new compositions

  • @ianmaclure5902
    @ianmaclure5902 5 місяців тому +7

    It's crazy, I'd never think that someone who grew up with one of the best musical educations, unlimited financial support, and a personal mentorship from the worlds most celebrated, genre shaping, artists, could find such a sudden explosion in success!
    Also it's pronounced "balam" - there's one L and we drop the H (unless you went to private school).

  • @biggkoz
    @biggkoz 4 місяці тому +2

    He's coming to Minneapolis and the tickets are from $170-339 for floor spots ....no thanks 😆

  • @chrisgertz33
    @chrisgertz33 6 місяців тому +1

    Great video! Thanks for putting this together.

  • @MrOGsonic
    @MrOGsonic 6 місяців тому +9

    You highlighted the wrong person @0:10 seconds. That's Tony!

  • @mattsawyer343
    @mattsawyer343 3 місяці тому +1

    I'm not sure hanging around Brian Eno's stuido is "hustling".

  • @adrianmartinez144
    @adrianmartinez144 6 місяців тому +90

    Like queen, this kid had privilege, except in this case, in the form of huge financial support from family and artistic support from Brian Eno. Yes, he worked hard, but let’s not forget how much easier it is to create in a non-violent well-kept space with an endless supply of food and property debts paid. And was his fascination with hip-hop, his window into the lower classes? As a lover of the art form of hip-hop, I feel it’s been co-opted for decades, so what aspect of it is he integrating into his form? Should we give him credit for not being a checked out drugged up trust fund kid? And would he have ever had the opportunities he did if his family lived check to check?

    • @blazeluminati
      @blazeluminati 6 місяців тому +15

      yes. it's nice to see someone who's priveleged work hard and be humble. He definitely had a lot of advantages in life and that allowed him to hyper focus on becoming "Fred...again"

    • @TofuMediaOfficial
      @TofuMediaOfficial  6 місяців тому +19

      You’re right. It’s important to acknowledge that. But I do believe he has shown a respect for hip hop and the culture behind it rather than trying to take from it.

    • @big_ol_ball838
      @big_ol_ball838 6 місяців тому

      So it sounds like he's a normal dude who loves music. Which is like most people, he just got a better spawn. Idgaf about his lifestyle, I judge the music by the music. I don't even know who this guy is btw

    • @nackedgrils9302
      @nackedgrils9302 6 місяців тому

      This kind of line of thought is not leading anywhere interesting or productive, why can't you just enjoy the music for what it is? All that I'm hearing is that you're a sour and unpleasant person.

    • @heptt_bbx4016
      @heptt_bbx4016 6 місяців тому +1

      Your questions and reflections are legitimate. I feel like, outside of Fred being a person with a more privileged start in life, he is an artist. Not just in the job title way; he loves music and he shows it. Working hard is always an attitude that can be easily respected and yes, maybe being able to work hard like that was easier for him, both financially and because he grew up in an environment that encouraged this growth. However, he was the one who decided to not stick to what everybody was doing around him. He was the one who decided which way to take even thought it might be risky. Yet, I agree, it would be wrong for younger people to believe that becoming famous and living off being an artist is this easy. However, it would be wrong for people to not listen to Fred...again because of where he comes from. He expresses love for humanity through his music, and, I don't know, sometimes I just want to feel the love and the expression of humanity through music without questioning the hows and whys too much :) I would love to be a renowned artist myself but I'm not envious of another's success, I'm just happy they could share their craft!

  • @jalengreenlee
    @jalengreenlee 6 місяців тому +12

    Good job on the video

  • @AlexAlcyone
    @AlexAlcyone 4 місяці тому +3

    1:33 as a British Royal?? no. The Royals consist of one family, nobility is something different. ps. it's pronounced as in Brian EENO not Brian ENYO.

  • @SnazzyBoxx
    @SnazzyBoxx 4 місяці тому

    you wouldn’t think he came from such a rich background with how he presents himself , but now it makes sense how he’s gotten so much exposure & collabs

  • @SpyderTracks
    @SpyderTracks 3 місяці тому

    For me, it was Fred’s Boiler Room set in 2022 and specifically Killers In The Jungle just blew my mind, but that whole set was insane with so many rewinds, plus production on the fly, I’d never seen anything like it. Bought everything off the back of that and haven’t stopped buying his records, only one I missed was the Tiny Desk first press which sold out in seconds. Yes, he’s had a privileged upbringing, and certainly been incredibly lucky to have had Brian Eno as a family friend and mentor, but it doesn’t take anything away from him as an artist, if he was putting out generic crap, then sure I could buy it was undeserved down to his connections, but Fred’s sound is so unique, energetic and emotive. He also gained a lot of fans by regular free UA-cam streams over the pandemic.

  • @14Mechatronics
    @14Mechatronics 5 місяців тому +1

    Does anyone have a link to the clip of Justin Beiber playing a Fred Again song?

  • @Rijomike
    @Rijomike 2 місяці тому

    Started listening to him just before covid! He’s been doing it for along time!

  • @merrickx
    @merrickx 3 місяці тому

    One of the few artists with a huge number of tracks that I listen to on a given album. Very rare for myself to sit down and listen to an entire album frequently.

  • @Waroxe
    @Waroxe 6 місяців тому +7

    Really cool video :) good work

  • @mogacila
    @mogacila 5 місяців тому +9

    I don't say I am better by any chance as I don't see music as a competition but dude.....he got all the gear that I and many others dream of own from point zero, while I am searching my change to gather 10 euros for a set of new strings for my guitar.
    It's not a competition but if it was that dude would have a very unfair advantage to many of us.

  • @alanreyes29
    @alanreyes29 4 місяці тому +7

    Money can do anything

  • @Triptweeze
    @Triptweeze 2 місяці тому

    Well done video sir! Just going to go ahead and subscribe now thanks!

  • @Prathamarora3
    @Prathamarora3 2 місяці тому +1

    You need to see chase & status boiler room. That is fucking nuts

  • @youyao
    @youyao 6 місяців тому +5

    Nice video and it’s “Brian E-NO”

  • @lepercolony8214
    @lepercolony8214 4 місяці тому

    1:50 Whoa ....you're telling me this guy was interested in the most popular genre of music in the world? No wonder he's so famous!

  • @xaqary
    @xaqary 3 місяці тому +2

    With a straight face said "This wealthy white kid in university was so different! He was obsessed with hip-hop!" What? That's CRAZY! Followed by "not a plant" but "only industry people knew him early one" as well as having a truly STAGGERING list of advantages - I'm not trying to take anything away from the guy - or even your video - but really - if you knew someone who had all that & DIDN'T do something pretty amazing? You'd 100% say he squandered it. BRIAN ENO NEXT DOOR. Be so fuckin fer real... that's insane. That's awesome he's killing it. It's awesome it got you hyped enough to make a video. I'm just saying...

  • @ambergris5705
    @ambergris5705 2 місяці тому

    Dude... just from this video, you just look at how focused he is every time there is music involved, and you understand. Even during interviews, he's open and charming, but as soon as he starts speaking about music, he's somewhere else. No wonder he's amazed Brian Eno...

  • @namae6637
    @namae6637 3 місяці тому

    Imagine the industry planting you because they listen to you so much in their own time because your music bangs so hard they forget us plebeians haven’t heard of you

  • @3k3k3
    @3k3k3 3 місяці тому

    Fred is one of those rare cases where a person that is well connected and have all the resources in the world, also has talent to match. My only regret is that i didn't get a chance to see him before i would have to buy one of 40.000 tickets, if i was lucky.

  • @Whodnl
    @Whodnl 6 місяців тому +5

    Tofu the goat

  • @mattbray_studio
    @mattbray_studio 5 місяців тому +4

    Awesome video, thanks! Just for info Brian's surname is pronounced Ee-no

    • @nos4me
      @nos4me 5 місяців тому

      Lol he pronounces it 3 different ways in this video

  • @tasfet
    @tasfet Місяць тому +1

    Not hard to come out of “nowhere” when you’re a upper-class nepobaby with insane connections and Brian Eno leading his local church’s choir 🧖🏻‍♂️

  • @MalLoHi
    @MalLoHi 5 місяців тому

    Love how i was just hearing a song by him, also, without knowing who he was, actually kinda impressed by his story

  • @BKAYEOFFICIAL
    @BKAYEOFFICIAL 6 місяців тому +2

    great video man

  • @zalanahara270
    @zalanahara270 5 місяців тому +22

    If Someone pops out of nowhere and all of a sudden has connections with the likes of JayZ they are definitely an industry plant. No matter what crafted stories of relatability surround him.

  • @LucasStrandell
    @LucasStrandell 3 місяці тому

    Fred's coming to my state at the end of September and I'm so tempted to go. Probably my favorite producer right now.

  • @szymenl0k0
    @szymenl0k0 4 місяці тому

    When someone says he's everywhere and you see him and hear him for the first time. But what i hear his music sounds good (y)

  • @KostEffectiv
    @KostEffectiv 4 місяці тому

    The fact that Secret Life never got a mention makes me sad, it's wonderful for what it is.

  • @Ryoga2K
    @Ryoga2K 4 місяці тому

    Marea was the first song I heard from him.. covid was still on and I was here in Mexico on lockdown.. as a dj I passed my time as always looking for stuff, and it really puzzled me this song went straight to nr1 in belgium, (or belgium dance chart, can't remember) so I looked for it and I remember how it was in a subsoul playlist.. listened to it and as a DJ loved it immediately.. at first I didn't know why it was called marea, but I liked it.. because back in the day a lot of electronic music songs had names like that.. like Stella.. and stuff like that.. later on I understood it was the name from his friend.. amazing story, amazing artist.

  • @bexiexz
    @bexiexz 4 місяці тому

    love this story telling and great editing

  • @ajcblanco
    @ajcblanco 5 місяців тому

    what's that song at the end playing in the background?

    • @AntiProZH
      @AntiProZH 5 місяців тому

      A slight remix of "Adore U"

  • @conquereroftheuseless
    @conquereroftheuseless 4 місяці тому

    I like your light stuff poster in the bg! :D

  • @GizzyDillespee
    @GizzyDillespee 5 місяців тому +1

    He comes from British royalty, and was mentored by Brian Eno. That's... maybe not an industry plant, but a similar type of advantage, for sure. He seems very skillful, and seems to work hard, so I don't begrudge that. TBH, I've only seen a couple videos under the Fred Again name. The most recent looked like a staged shoot made to look like an impromptu jam in someone's living room. I watched the whole thing - it was 🔥. So, if I see another vid pop up, I'll catch that one, too.

  • @tobytoxd
    @tobytoxd 5 місяців тому +1

    Nice display. First time i hear from him. Thank you!

  • @darrenmaxwell3103
    @darrenmaxwell3103 4 місяці тому

    Good video. Missing some key bits. 1st album with headie one for start.

  • @DannyDelorean
    @DannyDelorean 5 місяців тому +27

    So he had a massive safety net to take a risk. Got it.

    • @regrox
      @regrox 5 місяців тому +7

      lol that's your takeaway? have fun living your life with excuses for your failures