I felt bad for her not getting a deal until she said this is going to be a billon dollar company one day. She’s has a positive attitude but being positive to the point of complete delusion is terrible for running a business. The Sharks dodged a bullet here.
by that logic she was giving away equity for peanuts at the valuation she came in with, in the end the financial aspect of her pitch was not investable, hope she's doing okay for herself though
no bc he manifests it, idk i seem to have good intuition and before i even watched the show i knew he was a ruthless selfish person. don't believe me no need but just telling you what i know, he's disgusting
She never even explaind her busines completely, mental wellness is an over used term. Sheer enthusiasm and optimism doesnt automatically imply a good business or a good entrepreneur. Good she got a reality check.
Thank you! I’m a woman, raised in a very female dominant family with my beloved Grandmother who was our matriarch and old school feminist and from experiencing feminism of all kinds I can say it’s not what it was at one time. Modern feminism is toxic and I know very well it takes men to help build up anything we ladies set our minds to so I absolutely agree her comment “women to women” is frustrating and insulting because it’s not real. Yes women build up careers but somewhere there are always men in the picture and deserve acknowledgement and validation
Typical crypto baby using her beauty and fake positivity to shortcut life and sell you nothing. She needs to reflect and humble herself. $2M value for what? At least display some content. Surprised she forgot to pull the sympathy card by sharing a tragedy and crying in front of them 😂
Is anyone confused about what service was she actually selling? Is it podcasts? breathing exercises? There are like 500 women in a mile radius in LA who will talk about inner journey/yoga/self positive self-talk etc. and 5 million motivational posters and books in shops and online. What sets her apart from the competition?
I just watched a few really great UA-cam videos about people getting their life’s together and I feel so much better! I do wish everyone all the best in their own journey though. 👍
@@gutewasser5900 It’s really worth $1M which is shocking tbh, but I saw she’s based in Venice, CA, so it makes sense. Rich people love stuff like this.
Kevin is ruthless, always been! If Lori didn't want Kevin to give his opinion she should have saved her with a deal! Kevin is a blunt, shark who has no time for b.s. especially business like those cause it won't make him money!
If she really wanted a deal she should've came in with a $20K ask for 30% equity and threw herself at their mercy. At her age and ignorance she's the type that would get "emotionally burned out" and abandon the business and resurface a year later doing something completely different.
I don't think this product even makes sense for shark tank. It sounds like she's basically making a couple thousand dollars a year but even if she gets like 400% increase it's barely enough for her to live on let alone for investors.
The problem is she never understood what she didn't understand about running a business. Seems like she read about entrepreneurs raising money at early stage, becoming unicorns etc.... But she forgot the most essential element, her business idea and business model. It isn't the one that makes billions! She needs another business idea. 💡
Yeah the issue is that people request too much money. If she would have asked for like 50k, I bet someone would have invested. I keep seeing every pitch people keep asking for 200k+ while not realizing how much money that actually is. Meanwhile they offer such a small percentage that they would need to make hundreds of millions just for the sharks to make any real money from the deal.
Sharks: "You're too desparate in your pricing, you need to charge a premium and give a premium service" Liberate: "I'll take literally ANY DEAL you OFFER ME. ROYALTIES ANYONE?!" 🤣
I looked it up and it’s essentially group or individual therapy for learning how to deal with stress by learning gratitude, balance, mindfulness, etc. It’s interesting, but it’s nothing new. This is all basic stuff that you’ll learn in any mental health clinic.
@briasankara93 yoga is everything related to elevation of body, mind, or spirit. From silencing the everlasting noise in the head, the twitching reactions of an idle body to ushering into new domains of insightful realizations/understanding in the void of tranquility and mastering control over every fiber of one's body. It's a disease that keeps on giving when anything native travels the seven seas and lands in the land of the free. It becomes a cheap version of the original application.
@@sankara5everit's supposed to be freeing from earthly things It's part of long traditions and cultures of peaceful and "nirvana" Americans just want it for cash Or to feel better abt themselves 💀 They don't give a shxt
This was actually a fun episode. I respect her young energy and her belief in her cause, and I think the sharks did too. Sometimes we need to be a little bit delusional to put ourselves out there and go for it, and I hope she's doing well these days!!!
Emotions are natural; HOWEVER she is selling a program that strengthens ones mind, builds resilience, etc & idk if getting emotional like that truly sells what's she is about...just my opinion!
Yeah honestly Kevin was harsh, but she ahould have known that this way too early to join there is no proof of concept. And least she got some advice on it. She doesn’t seem like a business owner, but this is something you can grow in to.
Instead of being ignorant and only wanting the deal she should've accepted and thanked Mark and Robert for their actually great feedback/advice and criticism
She probably thought, “I’m white, hot, and young, I got this deal in the bag”. She probably had to check in herself into a mental institution after being rejected
@@knighthawk9123Being white these days has nothing to do with it. If she was a black, non binary, disabled, single parent immigrant she would have got 5 deals. 😂🤦♂️
after watching the pitch (just first minute), i think the idea is great. this makes a ton of sense. an exercise for courage and gratitude sounds amazing.
I absolutely love her. She seemed so genuine and authentic. If she had acquired more revenue and had explained her business a tab bit more I think she would’ve gotten a deal.
Something I like about the show is the mystery and to predict what is going to happen after hearing the pitch. What I REALLY don't like about the show is seeing your thumbnails blow the entire surprise... It's just 50% of fun taken right away with the spoilers.
The way she took that abuse from Kevin from the opening and took it in stride with a smile shows she's not an egomaniac. That makes her worth a chance. Valuation crazy but I would have found a way to do something for her.
Kevin said one time he cares more about your money than your feelings, he would rather tell the truth than see you lose all of your money, and trust me, it will hurt more to lose all of your money than hearing the truth
I worked for lululemon for 5 years. That type of mindfulness crap was forced down our throat at least once a month. The only people who actually did it were the middle aged white women who loved yoga. It’s a joke. Kevin was exactly right
In case you're interested. She ended up getting an angel investor on board and is set to do $500k in ARR this year, with some massive corporate clients. Resilience is rewarded
I got that she is trying to also Target businesses. However like a few comments already pointed out there's so many free ones online. The last company I worked at we actually had a 20 or 30 minute yoga session. Our boss simply youtubed a quick video but he found positive reviews about.
I was waiting the whole time for her to demonstrate or show an example. Why is everyone talking sales, when they didnt even see what she offers...did I miss something?
Being too positive leads to delusional thinking. A dose of reality helps with that so I always appreciate Kevin for being brutally honest with these entrepreneurs
The fact that the yoga mat isn't completely flat drives me crazy
I thought it was just me.
Its bothering me😁
and the fact that she said Perfect so cheerfully afterwards.... I was like SHTTHFCKUP tinker bell and fix the damn mat. respectfully :P
Yeah me too. But maybe it's a free course in resilience? 😂
Same! I’ve been fixated on that. 😬
It's at least admirable the way she kept her smile throughout the whole thing
Kevin really destroyed her, she was expecting a deal so bad after the word "royalties"
Don't put your money on juice. I would better due myself than serve to them. I've had enough.
77th like
@@unknownguyunknownone449 I couldn't have said it better myself.
Yea cuz he loves his royalties🤣 it was just a joke bro she didn’t really think it wasn’t gonna work
She needed to hear that her business sucked, he did her a favor.
I felt bad for her not getting a deal until she said this is going to be a billon dollar company one day. She’s has a positive attitude but being positive to the point of complete delusion is terrible for running a business. The Sharks dodged a bullet here.
by that logic she was giving away equity for peanuts at the valuation she came in with, in the end the financial aspect of her pitch was not investable, hope she's doing okay for herself though
Any good entrepreneur, lives in a state of small delusional….you can’t make a billion without believing it first
She obviously doesn't believe that but she's trying to recover from that brutal burn
She lost her business and her house.
Wilder and more incredible things have been done in the business world by people like her so no delusion there
Kevin was the most honest. People just hate brutal honesty.
Dude, I love him. He’s the Simon Cowell of the show. 😂😂 she needed that realism so bad..
Fr. You know its bad when Kevin doesn't even listen to the royalty offer
For real. Kevin’s the man
no bc he manifests it, idk i seem to have good intuition and before i even watched the show i knew he was a ruthless selfish person. don't believe me no need but just telling you what i know, he's disgusting
@@figaro5376 ok time to lie down
She never even explaind her busines completely, mental wellness is an over used term. Sheer enthusiasm and optimism doesnt automatically imply a good business or a good entrepreneur. Good she got a reality check.
Aren't these 1-2 hours and they cut them to 6-8 min for TV? We don't know what we missed.
I hate when people come in to the tank and pull "that card" women to women, foreigner to foreigner, black to black..... Desperation does not work lol
Lorey does the same . Use whatever tools you have to get an advantage over your opponents. This is business
@@zeno9439yup, all of the sharks have no problem doing it in their businesses
Desperation works sometimes. Whenever someone cries, they get a deal
It works for Daymond lol
Thank you! I’m a woman, raised in a very female dominant family with my beloved Grandmother who was our matriarch and old school feminist and from experiencing feminism of all kinds I can say it’s not what it was at one time. Modern feminism is toxic and I know very well it takes men to help build up anything we ladies set our minds to so I absolutely agree her comment “women to women” is frustrating and insulting because it’s not real. Yes women build up careers but somewhere there are always men in the picture and deserve acknowledgement and validation
Nothing says mindfulness and mental health like begging sharks for a deal and saying she will agree to any deal possible.
She going to agree to any deal because she’s gonna take the money and run 😂
New Age Yuppies in a nutshell lel
Evaluation was ludicrous with 50k in sales
Crazy thing is, her company is going strong & worth 1m now
@@Blackwolffe097 would be interesting if she comes back for new season of shark tank valuing her business at 10mil
@@Blackwolffe097 nice fake misinformation spread
it's actually "valuation"
@@Blackwolffe097so the sharks would’ve still lost lmao
This is pure comedy. Robert saying "ahhhhhh", Liv saying "Royalties?" for Kevin, I just love it all
There's a difference between being optimistic and being delusional.
Ridiculous idea for a business
@@bradtrumpf2598 Well, she is still active and even looks successfull. I was also surprised.
@@bradtrumpf2598it’s not ridiculous it just won’t make you millions of dollars
They haven't posted on their instagram in a year. Doesn't look very successful@@kikirikikirlafsdfskd
I was impressed with her up until the post interview. She believes she’ll hit $1 billion in revenue and doesn’t regret her valuation
She could eventually get that valuation if the dollar keeps devaluing.
@@rodgarcia80😅
Totally deluded.
Typical crypto baby using her beauty and fake positivity to shortcut life and sell you nothing. She needs to reflect and humble herself. $2M value for what? At least display some content. Surprised she forgot to pull the sympathy card by sharing a tragedy and crying in front of them 😂
@@rodgarcia80laughed and then realized I live on the planet too
Is anyone confused about what service was she actually selling? Is it podcasts? breathing exercises? There are like 500 women in a mile radius in LA who will talk about inner journey/yoga/self positive self-talk etc. and 5 million motivational posters and books in shops and online. What sets her apart from the competition?
Or is it the candle, journal and other items? 😅 It does feel cult-like, I totally agree with Kevin. I'm out. 😂
Yoga, meditation these are red flags
Yeah I think they cut a lot out because it jumped straight to Kevin going “THIS IS BULLCRAP” or whatever haha
Gotta get them magic crystals
I thought she was selling a duffel bag with a yoga mat and other stuff, which could all be purchased individually for like 1% of the price. Lol
Kevin is a nice guy, but I appreciate his tough love and honesty.
"You are a DISGUSTING human" - Lori
@@liamsouthwell27that made me lol fr 😂
MEATY KOK WHIPPED OUT AT YOGA CLASS. WOMAN WHIPS OUT A HUGE KOK AFTER SHOWING HER BULGE TO THE YOGA TEACHER
@@michaeldoran4367 😟
bro 6:47 when kevin cocked his head back like “i gotta do this dont i”😭😭😭
So true! 😂😂
One of the top reasons for depression is money, last thing anyone wants to do is spend $50 a month on an app when there are free/low cost ones.
And yet her company is somehow going strong & worth a 1M
Money might be the reason for their depression but the root of it is a lack of financial knowledge.
I just watched a few really great UA-cam videos about people getting their life’s together and I feel so much better!
I do wish everyone all the best in their own journey though. 👍
@@gutewasser5900 It’s really worth $1M which is shocking tbh, but I saw she’s based in Venice, CA, so it makes sense. Rich people love stuff like this.
Good point
Prime grifter right there, and entitled too. Good on Lori for not feeling pressured into making a pity offer for the cameras.
She's a beautiful blonde who is used to men saying whatever she wants to hear because they want to get with her
Her pitch changed real quick
MEATY KOK WHIPPED OUT AT YOGA CLASS. WOMAN WHIPS OUT A HUGE KOK AFTER SHOWING HER BULGE TO THE YOGA TEACHER
VEINY BLACK KOK EXPOSED ON LIVE TV. THE KOK IS SLAPPING A MAN'S FACE
Lori said “ your a disgusting human” 😂
To Kevin…
7:29 Lmfao
Kevin is ruthless, always been! If Lori didn't want Kevin to give his opinion she should have saved her with a deal! Kevin is a blunt, shark who has no time for b.s. especially business like those cause it won't make him money!
@@Bull1908 Kevin is always giving a deal though
@@buster5661 but his deals are both ruthless and so bad against the owner that they'll turn him down on principal.
1:05 Might just be me but did anyone else find this Robert moment hilarious 😂😂😂
Yes, Robert pls..this pitch sucks! Lol
Robert: Damn it, I thought she'd start stretching on the mat :'(
Bro I swear before I saw your comment, I laughed cuz he said “ahhhhh” like it was some mind bending thing she did💀🤣
😂😂😂😂😂😂
you timed it so perfectly 😂
7:53 oh she delulu
Stuck to her guns? She literally was in desperation mode the whole time
😂😂😂 i caught that too. No shark tried to negotiate price 😂😂😂
She was holding back tears on her goodbye monologue.
1:42 😂 I love it. Kevin usually says what's on the mind of most people. That's why we miss him the most when he's not on any episode.
MEATY KOK WHIPPED OUT AT YOGA CLASS. WOMAN WHIPS OUT A HUGE KOK AFTER SHOWING HER BULGE TO THE YOGA TEACHER
@@michaeldoran4367HUYUUGE KOKKK
If she really wanted a deal she should've came in with a $20K ask for 30% equity and threw herself at their mercy.
At her age and ignorance she's the type that would get "emotionally burned out" and abandon the business and resurface a year later doing something completely different.
Preach 😂
I don't think this product even makes sense for shark tank. It sounds like she's basically making a couple thousand dollars a year but even if she gets like 400% increase it's barely enough for her to live on let alone for investors.
Way too early asking for way too much. I’m glad Kevin gave her a reality check
I don't think that was a reality check, that was him telling her she should quit her business, which he has been wrong about before.
Ching ching
I would have been like, I'll agree to the deal if you throw in a slurpee. Then back out of the deal later
Kevin knows and gave her a reality check
Right reality Check
@@dr.roberts4508yep unlike the other sharks, he tells them the truth
Nahh Kevin’s ruthless💀🤣
She triggered all of the sharks and wouldn't' stop
He should’ve been this ruthless with ftx 😬
The problem is she never understood what she didn't understand about running a business. Seems like she read about entrepreneurs raising money at early stage, becoming unicorns etc.... But she forgot the most essential element, her business idea and business model. It isn't the one that makes billions! She needs another business idea. 💡
Well said. She sounds like an air head Barbie.
Yeah, she's too arrogant to realize how ignorant she is when it comes to running an actual business.
Becoming unicorns?
This will always be my favorite panel of Sharks
For once. I totally agree with Kevin💯
it's made over a million in sales now, you and Kevin and being brought be hide the shed tomorrow.
Yeah the issue is that people request too much money. If she would have asked for like 50k, I bet someone would have invested. I keep seeing every pitch people keep asking for 200k+ while not realizing how much money that actually is. Meanwhile they offer such a small percentage that they would need to make hundreds of millions just for the sharks to make any real money from the deal.
50k for 20% might have had an offer.
Sharks: "You're too desparate in your pricing, you need to charge a premium and give a premium service"
Liberate: "I'll take literally ANY DEAL you OFFER ME. ROYALTIES ANYONE?!" 🤣
Exactly what I thought
I read this before i came to that point and was so excitedly waiting for it :D
thanks for posting the same videos over and over again it means allot
😂
0:48 kevin’s face 🤣🤣🤣🤣🤣I can’t 😂😂😂
😂😂😂
WHYYY in the world would she go in that with a 2 million dollar evaluation with only 50k in sales. That was her first mistake.
The way she said " Royalties?! " To Kevin CRACKED ME UPP
She has the energy and delusionment of a Cult Leader, they weren't wrong
"You are a disgusting human. "
- Lori to Kevin
🤣🤣🤣
She said "royalties"? With a big ole smile on her face too lol. Then here comes Mr. Wonderful with the not so wonderful news LOL!
What exactly happens in the classes? That’s what I want to know, I really have no idea what this woman is trying to sell.
I looked it up and it’s essentially group or individual therapy for learning how to deal with stress by learning gratitude, balance, mindfulness, etc. It’s interesting, but it’s nothing new. This is all basic stuff that you’ll learn in any mental health clinic.
Me either, I’m lost lol
Americans commodifying Yoga in any way and form possible will always be so ironic.
It’s more irritating to me than ironic but maybe I’m missing something 😅and in this case it’s not yoga but mindfulness classes or something.
@briasankara93 yoga is everything related to elevation of body, mind, or spirit. From silencing the everlasting noise in the head, the twitching reactions of an idle body to ushering into new domains of insightful realizations/understanding in the void of tranquility and mastering control over every fiber of one's body. It's a disease that keeps on giving when anything native travels the seven seas and lands in the land of the free. It becomes a cheap version of the original application.
@@sankara5everit's supposed to be freeing from earthly things
It's part of long traditions and cultures of peaceful and "nirvana"
Americans just want it for cash
Or to feel better abt themselves 💀
They don't give a shxt
This was actually a fun episode. I respect her young energy and her belief in her cause, and I think the sharks did too. Sometimes we need to be a little bit delusional to put ourselves out there and go for it, and I hope she's doing well these days!!!
Kevin didnt need to say that to her that was actually messed up this time.
Her evaluation is insane. I wish her the best of luck.
Valuation**
How do you calcule the valuation of your company ?
@@crazypato3752MEATY KOK WHIPPED OUT AT YOGA CLASS. WOMAN WHIPS OUT A HUGE KOK AFTER SHOWING HER BULGE TO THE YOGA TEACHER
@@ARABMXFIAMEATY KOK WHIPPED OUT AT YOGA CLASS. WOMAN WHIPS OUT A HUGE KOK AFTER SHOWING HER BULGE TO THE YOGA TEACHER
“I’m happy is stuck to my guns” she was literally begging for any offer and willing to take anything 😂
"I valued my business at 40 times Lifetime Sales, is that too high?"
Kevin: "r u starting a cult or something?
Liberate: "Brain 🧠 went off"
Emotions are natural; HOWEVER she is selling a program that strengthens ones mind, builds resilience, etc & idk if getting emotional like that truly sells what's she is about...just my opinion!
Well, she kept a smile despite Kevin's roasting... I'd say her program works quite well 😅
Agreed, this meditation mindfulness is so lame and anti humane
They chewed her up. Power to her for not crying
cuz shes a gurl?
@@stumack9755 Yes it’s because she’s a girl. We all know they cry more than men do.
So no women in business!.?
1:14 Damon’s closed body language
🤣🤣🤣🤣
A 2 million valuation with 50k in total sales: It's nonsense.
ROYALTIES?? 😂😂😂
She irritated Kevin because the way she said “royalties?” sounded like he was the leftover shark that would invest out of desperation
Yeah honestly Kevin was harsh, but she ahould have known that this way too early to join there is no proof of concept. And least she got some advice on it.
She doesn’t seem like a business owner, but this is something you can grow in to.
well liberate is still in business and did 1.9 million dollars of sales over 3 years so yeah
she did it
Instead of being ignorant and only wanting the deal she should've accepted and thanked Mark and Robert for their actually great feedback/advice and criticism
Liv screams daddy’s money lol
100% lmao
50K lifetime sales for a zoom class about a content that's available free on youtube, caucassians really have something
She got the reality check she needed
The way she nodded no at Robert when he was giving her numbers is insane...
Mark: don’t be desperate pricing it low
Entrepreneur: really gets desperate for a deal
@ 4:25 Mark is talking to ME! Echoing everything that I'm hearing from the people in my life right now. Wow.
The look on Mark's face @1:22
Roberts "Ohhh" was so heavy.
5:32 Kevin knew he what he was gonna do 😂
Literally 0 effort in sales. Nothing tangible just all talk. 2M valuation is DREAMING!
Pity there isn't a practice that would have helped her accept what was there and not grow frantic over what wasn't
LMAOOOO
Underrated episode 😂😂😂😂😂😂 "this idea is a dog" "oh god" "you are a disgusting human being" holy f 🤣🤣🤣
Pretty girl ain’t used to being told no. 😂
She probably thought, “I’m white, hot, and young, I got this deal in the bag”. She probably had to check in herself into a mental institution after being rejected
@@knighthawk9123Being white these days has nothing to do with it. If she was a black, non binary, disabled, single parent immigrant she would have got 5 deals. 😂🤦♂️
Lori calling Kevin a disgusting human made chuckle 🤭
This sounded more like a side hustle than a business
From Kevin's first comment you could tell he was already out lol
Mr. wonderful can be a savage 😂
No entitlement. She left when she was done...nothing unusual happened. Why is everyone agreeing with the false info in the title?
THANK YOU EXACTLY
Kevin kept it so real
when kevin says No to a royalty deal....
Love these very tense episodes… please keep them coming
7:20 kevin is lowkey right. If she doesnt change her mindset what a business is and how to scale it, its over for her.
Bring back the close shark chairs,
For more interactions , fun,and fights , between sharks
Kevin is Mr. Wonderful.
His comments were right on. Don't beat around the bush.
Everyone was trying to be nice meanwhile kevin said what we were all thinking lol
robert was really checking her out at 1:09 😂 i feel like they picked her to appear on the show cause she's hot
At 5:31...Kevin was already knew what he was going to do.
Daymond only looks for deals where he can straight up fleece someone.
She was too needy and definitely not ready for this game, but I hope she learns from this and does well in the future.
She's probably begging her customers the same way she's begging for investors. Mark is right, she can't sell $50k deals.
She now has a 21 day program for $6 so this tracks 😂
@@4Miscable are you serious
after watching the pitch (just first minute), i think the idea is great. this makes a ton of sense. an exercise for courage and gratitude sounds amazing.
it’s an overused idea. nothing unique
There’s plenty of books and resources being sold for a few dollars on gratitude and mental wellness. Her idea is nothing special
I absolutely love her. She seemed so genuine and authentic. If she had acquired more revenue and had explained her business a tab bit more I think she would’ve gotten a deal.
I have a feeling she's heard the words "LAST CALL" quite often in her life 🤣
Something I like about the show is the mystery and to predict what is going to happen after hearing the pitch.
What I REALLY don't like about the show is seeing your thumbnails blow the entire surprise... It's just 50% of fun taken right away with the spoilers.
The way she took that abuse from Kevin from the opening and took it in stride with a smile shows she's not an egomaniac.
That makes her worth a chance.
Valuation crazy but I would have found a way to do something for her.
That’s why you’re not rich
@@Lospollos24 ouch💔! Be nice bro, don't be like kevn😂
Kevin said one time he cares more about your money than your feelings, he would rather tell the truth than see you lose all of your money, and trust me, it will hurt more to lose all of your money than hearing the truth
I worked for lululemon for 5 years. That type of mindfulness crap was forced down our throat at least once a month. The only people who actually did it were the middle aged white women who loved yoga. It’s a joke. Kevin was exactly right
" How do I make money with this crap?" Hahahahaha
Robert going ahhhh.....everytime 😂😂
In case you're interested. She ended up getting an angel investor on board and is set to do $500k in ARR this year, with some massive corporate clients. Resilience is rewarded
🧢
Google is easy bud @@PandaSharpener
Are you working for her? Meditation is a red flag
The brain is not a muscle. Failed immediately
He’s obviously never heard of dementia either. Lol
I got that she is trying to also Target businesses. However like a few comments already pointed out there's so many free ones online. The last company I worked at we actually had a 20 or 30 minute yoga session. Our boss simply youtubed a quick video but he found positive reviews about.
OMG I just paused randomly at 2:54 and her face look so evil LOL. when she leans her head forward
1:08 Robert killed me with his Ahhhhh 😂😂😂😂😂
I was waiting the whole time for her to demonstrate or show an example. Why is everyone talking sales, when they didnt even see what she offers...did I miss something?
Being too positive leads to delusional thinking. A dose of reality helps with that so I always appreciate Kevin for being brutally honest with these entrepreneurs