Apple Intelligence - One MORE THING!
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- Опубліковано 6 лют 2025
- Although Apple was behind in the ai arms race, Apple Intelligence might end up being one of the most substantial developments we have seen in artificial intelligence. Not because of the ai features it enables, but how it enables them in an accessible way with what could be the biggest ai user base yet.
- Наука та технологія
As long as they can follow through with the privacy and security they promise i’ll be happy.
They usually do
@@tdrg_ true, yet we haven’t seen how well they do when they are working with another entity like Open AI (I guess they worked well with Google to power safari search).
We really gotta ease off of the fear-mongering Apple does. How are they going to make improvements to this product if nothing is collected to be analyzed ?
I trust apple... but when I think about it I don't really know why. Like what's to stop someone being employed who works maliciously within the company. Personally I don't really care much about person data (madness I know but ... I'm not that interesting lol) so I don't loose sleep but for those that do I always find it interesting that apple says 'trust us' and we do. But if another company says 'trust us' we go nope they must be up to something evil.
The irony this time is open ai is seen as one of the untrustworthy companies (again dunno why lol) but now they have partnered with apple and we just take their word for it that its all secure haha
I think we are taking it for granted now when it comes to Apple. Ngl, I was super cautious with my Android, never felt that way with iPhone. Is it good or bad? Depends on will Apple became evil one day?
“For the rest of us “ that’s from Steve talking about the ease of the Mac: “A computer for the rest of us.” That was touching.
The rest of us don’t have iPhone 15 Pros
A Festivus for the rest of us!
@@justchecking9611 but the most of us care about privacy, so its more important that its done on-device
@@mzr9710not all of it. Not by far.
@@TheB1nary most of it, and the cloud is also made more secure
Here I am, waiting for the Android stans to tell us how their phones had this in 400 BC.
If they didn’t have to pay for it 😂
You pay upfront with the eye-watering phone price $$$$
I use ChatGPT almost daily. Not once have I been asked to provide my contacts or any personal information. But Apple does seem to be doing a better job at integrating language models into the OS and apps.
Those are just not the features I’ll be using the most when the new OSes are released. Instead, I’m looking forward to using Notes on a new iPad, the new hiking features in Maps and discarding my current password manager.
@@davstarSame as any flagship phone
😂😂😂 underrated comment. Also what is a Stan? New slang?
The re-assignment of AI to Apple Intelligence is just top-tier
It’s cliched and predictable.
I disagree on the image generation. Everyone keeps showing the goofy images in the iMessage example, but what looks very useful is when you are working on a keynote, it will look at the context of the slides and create relevant images for your presentation. Obviously you wouldn’t use this in place of real world images where applicable, but to quickly create visually interesting slides, this would save a ton of time. Plus the models can be continuously updated via system updates to provide more styles and improve quality. Also keep in mind this is happening locally on device within seconds, so to create even this quality at the start is impressive and will only get better as models are refined and hardware improves.
The greatest feature that Android has is that it makes the user foam at the mouth whenever Apple blinks.
😂 nope.
Apple has been doing Machine Learning for almost a decade now. Their privacy first focus is what took some time to introduce GenAI into the ecosystem as that needed powerful enough chips and memory (that they sparingly add each generation) to run locally
True. A11 Bionic from iPhone 8 and X (2017) had an NPU - the Neural Engine - long before we started hearing of Android getting NPUs just recently
Everyone will still just call it "AI", whether it's in an Apple product or not. In fact, most consumers don't know the difference between a regular feature and one powered by AI. They just know that their phones are getting better.
I went in expecting Apple to say AI every 10 seconds.
I was pleasantly surprised
Very few people are getting these AI updates. The AI features only works on 15 Pro/15 Pro Max and any M series devices. It's going to take years for every iOS user to have access to these features.
Wait till iPhone 16 comes out.
I think you mean very few of Apples devices not people.
@@nisagomez4366 I get it. You have autism. You struggle understanding implied context. It's okay.
Even when the OS's are released as final, Apple Intelligence will be still in beta, and US English to start. So in a few years when you're ready to upgrade, Apple Intelligence will be even better. If you want these processor-intensive features, you will need a more recent phone or iPad or Mac. It's the same with the "Pro" moniker -- those devices have the best of the best processors and features. My iPad mini I can tell runs slower than my iPhone, so there's no way I'd expect to be able to run this kind of tech on an iPad mini.
It launches in beta with a waitlist in autumn, and by the time it’s out of beta the 16 series will be out and compatible
Love the video Greg, but the music was a bit overwhelming - made it a little harder to hear your voice at times.
Fr, I need that TvOS enhanced dialogue feature.
They were never behind. They had AI in other forms like ML running several features of native apps, but they didn't market it as heavily before because it's brought to the user to use seamlessly within the apps. They now just have to market it as AI (of course with their own spin on it) but to your point, it's all about privacy, and why shouldn't these LMMs be able to perform on local data that isn't sent elsewhere to be processed. I've been waiting for YEARS for this type of stuff, and really hope it's more like Vision Pro than Siri, that surprises and delights by actually working. Only a few times not working and people will stop using altogether.
Sorry about going off topic but your hair is looking good bruh!
Thanks
Just as the MP3 is to a Walkman or iPod, Artificial Intelligence can be likened to ChatGPT or Apple Intelligence
“Overnight, we feel Apple has become the leaders of Consumer AI, we feel it’s truly another 2007 IPhone moment. While other AI companies can only do Chat bots, image generation , rewrites and needs to fit their solutions into other Ecosystems. Apple delivers an all in one solution and get the AI experience instantly into 2.5 billion users worldwide.”
Except only for iPhone Pro, with is nowhere near that.
@@cooperhedger Exactly, I bought an iPhone 15 4 months ago and apple is telling me "Your phone is so old and so slow that you have to buy the most expensive", not taking about those who still have an iPhone 11, 12, 13... and they are not going to buy a new one just for that.
I see some mature audience in comment section which is genuinely praising the technology ! Kudos to the creator too ❤❤
I applaud Apple for its nonconformist stance within the industry. While everyone else is focused on AR/VR, Apple innovatively calls it spatial computing. Now, in a stroke of genius and clever wordplay, they've introduced "Apple Intelligence." It's brilliant.
“Think Different” There you have it!
calling a duck a large-water-bird still means its a duck. Its still very much AR/VR and A.I....
@@_nezmo_ When reading a book with the same word repeatedly can be so dull.
@@Mangolite Some people can feel inspiration from any word... While I guess most need the words to inspire them
@@_nezmo_ Why not use “term” for word? You’re repetitively here, lol
the one thing i don't understand is if they never store any data, how do they remember commands that you've given? or maybe it won't? idk
Apple has this amazing ability to sumarize and make Technology make sense to the average person. This is why they have such high customer satisfaction and revenue.
Yup and people converting in droves lol
@@adaml.5355why would you want a touch-screen on a device which runs an OS designed for desktops?
Great video. I agree. Apple calmed a lot of fears of creators and the general public around “AI”. Apple started by restructuring their AI around a set of basic principles. 80% of users will not need ChatGPT. All the Writing Tools, Calculator notes, Image Playground, Genmoji and Siri with App Intents will occur on device or using APPLE servers. The rest the user base can choose ChatGPT and potentially other LLM’s.
I think you are right. Apple may just have leap-frogged ahead with this approach to Ai, where it’s trusted and on device, mostly.
I like the writing tools with Ai, and maybe even genmojis. Picture generating tools may look a bit naff but I’d like to try them a bit more, without scraping other artists work.
Most looked forward to: natural language, continuity, context. Ability to bring data from texts and emails up when asked and able to piece together an output based on that info.
Tim Cook said it best, it’s not about who did it first, it’s about who did it best (better)!
Oh I'm totally gonna use the features when they become available. I really do hope that they'll be able to do everything they promised it will do while maintaining that privacy. And then when all this is done, I'll be waiting for them to give full functionality to Sir in the car. Sometimes I have questions that I want to look up on my phone but can't because I'm driving. There must be a way for Siri to find an answer for me on any question I ask without having to say "I can't show you that information in the car."
Hey siri play Rammstein
' ok here is taylor swift '
IM NOT JOKING, fuck SIRI
Aren't the AI features only coming to the iPhone 15 Pro and the latest iPads?
Yes and beyond
Not only did I predict (publicly, a week before WWDC) that Apple would call its tech "Apple Intelligence" but, more amazingly, I also predicted (publicly, a week before WWDC) that Apple would use the word "Sequoia" as its macOS code name, and my reason for predicting that is that Sequoia ends with the two letters in "AI."
Won’t be upgrading my iPhone 13 Pro until iPhone 17. I can waiting for these features to mature in the OS and bugs fixed in iOS 19~~ Upgrade every 4 years
Ok nice approach Greg
👍
Thanks 👍
Fantastic analysis! Genuinely appreciate your insight. Subscribed
They've done the right way with their implementation so far. But we'll see how it gets rolled out over the next year.
Those super AI features just for a few of their own phones, just check how many persons on the world have right now an iPhone 15 pro and 15 pro max, and only on English, just a few portion of iPhone users. And the iPhone 16 is not going to change that so much, just because people buy iPhones just to have a long-term phone with updates and support.
Just because they aren’t in the business to sell your data doesn’t mean that they aren’t collecting it. lol it’s genius actually, they can collect quality data under the auspices of privacy for all of their internal work whereas others have to purchase not so quality data for their internal work.
Someone show this guy eric murphy’s video on apples ACTUAL privacy practices
6:42 there might be a hidden feature not released yet: thread. What are the two things ever “AI” device has from Apple? They all have 8GB of ram or more and they all have a thread radio for some reason.
I believe this will be used mostly for your HomePods - which also have a thread radio in them - but in theory your phone could talk to your Mac when making a Siri request and be able to know what’s on that device if your nearby.
I will definitely upgrade my iPhone for the largest 16 Pro model, so I can have access to Apple Intelligence. I will have to find the money, rob a bank, whatever. Thank you for the video Greg 😊
Reflecting on the legacy of Steve Jobs, it's incredible to see the iPhone project entering a new era with Apple Intelligence. This advancement promises to alleviate concerns about AI while enhancing its vast positive potential for humanity. The conversation you just had with Tim Cook was incredibly encouraging and has given me the confidence to trust AI through Apple Intelligence. I am now certain that this technology will address skeptics' worries and highlight the good over the bad in AI's future.
Apple has done a great job spending it’s +20% profit with marketing. I still can’t believe that people are excited about a proposed improved “AI” experience with a dismal Siri assistant. Don’t get me wrong, Apple does make some nice hardware and since they control all of that experience, their software is better than Android with that all inclusive experience. So, if you’re in the Apple ecosystem, its nice to have everything working together most of the time, but know that your are paying more for it too. As I get older and see Apple for what they do, I’m not so enthusiastic about what they say every year at WWDC. It never lives up to the hype.
Siri: "You took EVERYTHING from me."
Chat GPT "I don't even know who are."
Siri: "You will..."
So what if some of this was available elsewhere first? I’m just as glad to have them on iPhone.
Aeroplane intelligence
Anonymous intelligence
Ant intelligence
Art intelligence
Ace intelligence
Alarm intelligence
Airport intelligence
Arm intelligence
Action intelligence
… I’m a genious!! I must be intelligent 😂
Ass Intelligence
“Late” That is Apple’s mo. They take awhile to do it right and make sure it works with their ecosystem.
I love your opinions
Thanks 🙏
I thought you only get it with the newest devices
Apple has been using AI or machine learning for years. The photos app comes to mind. So most of us have been using ‘Apple Intelligence’ with knowing that we were using it.
I love apple products, but many countries outside the US people cant afford them so easily. So it doesnt matter whether its good. Lots of people have to choose from low or mid range devices.
So I guess now we can expect Amazon (or Alexa) Intelligence soon, which will mean there will be THREE “AI” abbreviations out there and consumers will have to specify which one they’re talking about, “Apple, Amazon, or Artificial.” 🤦♂️
It just depends on the brand. All brands starting with an a might jump this bandwagon.
The good thing is that they can fall back on AI as a generic term and pretty much it refers to the same thing
AliBaba Intelligence 😅
Nah. I’m still going to call them all AI
Alphabet (Google) Intelligence 😎
Great balanced coverage , as usual. Thanks, from Singapore
You use the terms ‘All’ and ‘mainstream’, as some of the other comments point out only if you are an iPhone 15 pro owner but also only IF you are in the USA so it will be a long time before those terms apply!
It will really suck if users of older iPhones can't have Apple Intelligence. I'm talking about regular iPhone 15, 14, 13, and 12. Maybe even iPhone 11.
I like ur honesty at the end. We have to take apple at their word. This stuff not even in beta yet. Could be trash like Siri. All about the execution. All they accomplished at the moment was a very well done keynote presentation. However, apple definitely succeeded again at marketing n privacy marketing.
Glad I won’t have to upgrade my 15p for the 16pro
They need channels like this to keep them relevant. It’s the same stuff every year and nothing is innovative. From any phone company. I bet the phone is exactly the same also
I think this is very exciting technology. I’m just an average guy trying to get through my office workday and I definitely see many features presented at WWDC that I will use in my daily workflow. But I can’t help think, won’t all of this easy to use AI make us brain lazy. Today, we have so many actions to complete a simple task on devices, this AI is going to do it all for us, kind of makes me wonder. Wasn’t so long ago I was on a kitchen table unboxing my new Commodore 64. How technology has greatly changed in 25 years and what will it be like in 2050.😮. 2024 is definitely a landmark year just like when Steve Jobs introduced the first MacBook Air.
Hi Greg this is Michael from California I understand that are excited about Apple AI I apologize if I understood you wrong and Greg what are the safety Features and issues Apple needs to address so people or persons do not really think AI will take over the world and leave more people or persons homeless and jobless except for the mega rich last I really enjoy your UA-cam channel because it is very friendly and enjoyable to watch please keep up the nice work
Apple Intelligence itself isn’t capable of expert knowledge. For that it will ask to pass over a request to ChatGPT. It has safeguards against illegal requests, obviously. Because of its incompetence when it comes to expert thinking and knowledge, together with the inability to automate it out of Siri and Apple devices in general, your jobs are safe
Yes I think they did it right. Privacy at the core is the way to go. Especially on their own hardware. I was planning to switch back to iphone anyway but this just adds a cherry on top
AI is just a data farming/advertising opportunity for these large companies.. All this AI integration is a massive privacy and security risk to the end users, like the rest of the features in devices today.
You keep defending Apple yet you also said “in a photo you can use AI to search for something in the photo”
Congrats you just gave AI that photo.. same for anything else you rely on AI to help you with.
You know Apple Intelligence is on-device, right? Most of the things it does happen on-device and work without Internet. Probably the only ones that don’t are image generation models and the ChatGPT integration.
Apple has addressed the ChatGPT integration by hiding IP address and any and all identifiers from requests.
If you’re paranoid and don’t want AI in your life, Apple Intelligence is off by default.
How do you know that Apple won’t be charging a subscription fee for Apple Intelligence? They never said it would be completely free of charge.
As said by someone on another UA-cam channel, Apple should now DEFINITELY REMOVE the label "Pro" from the iPad line-up! iPadOS it's ridiculous and NOT pro at all. When (and IF) we'll see a TRUE file system, a TRUE multitasking and virtual memory management, a TRUE support for actual mouses and mouse pointer, a TRUE handling of external peripherals and a TRUE external monitor support, THEN and ONLY them they could stick the "Pro" label back again.
In order to generate profit for adopting AI , update new iPhone is a must for most consumers
You nailed all of this at the end of your video, if Apple intelligence actually works as advertised.
Siri is not a digital assistant, Siri sucks and not in a good way. But Siri was advertised as a digital assistant, when did Siri come out? Long ago, Apple had had plenty of time to fix Siri.
If you don’t pay, you’re the product…
I'm optimistic too. And I like art generation better than you did. I plan to use it a lot to help me with designs for my glass mosaics. If they come thru on 90% of what they promised, they'll sell out the store and up their market share. And I would expect surprisingly cool capabilities coming month after month for the next few years.
"Whoever came with Apple intelligence needs a pay raise"
Bro went full gawk gawk 3000 for Tim 😂😂
Such entitlement is hilarious. How to give it to apple 😂
I highly doubt Tim was the one that actually came up with it
It’s different one way to encourage people to upgrade to the newest Apple device.
I think you’re vastly overestimating the impact of the Apple Intelligence branding. Many people may not have adopted AI yet but people are well acquainted with the term artificial intelligence. They’ll either continue to call it artificial intelligence or they’ll call Apple Intelligence Siri like they have since the 4s.
Excellent points. Thank you
They are not out yet???
No, nobody is going to start thinking AI means “Apple Intelligence” the way people say “just Google it.” Generative AI (not actual AI) is already firmly entrenched in the lexicon, and is only getting more popular. “Apple Intelligence” is just going to be called Siri. Everyone knows Siri already. Most of these features will be accessed through Siri. Siri is already established in the lexicon.
There is no 'winning' AI until all other competitors give up.
Great video as always, but this is definitely a 10/10 due to your excellent shirt
Great video
I was fully expecting to upgrade my phone this time around and usually wait for a compelling reason. Now I have it. I only hope Siri can actually become useful now and not the butt of jokes.
AI es not a product; ostensibly, AI is NOT an Oracle that knows-it-all. A lot of companies get it wrong. AI systems are an improvement of old systems with semantics and intelligent action, Apple seems to be going this way. We'll see if it gets "there"
Android Intelligence, coming “soon”
I hope Apple gives me an M4 Mac mini to use the new features on. All of my modern Macs are M1s. I want to upgrade and pass one along to someone else.
Yes, Apple Intel killed any desire to buy a macbook now. While it can work on older machines, I anticipate it’ll be taxing on machines.
Ehh would be great to have Siri I polish we are missing 90% of the features every year tbh
Google are literally at the forefront of the kind of AI Apple are rebranding and making available "for the rest of us". Android won't be destroyed by this - in fact - it will simply push innovation of AI features on mobiles over the next 10 years.
I agree, this is a groundbreaking project that will benefit everyone. There’s no going back from this. Everyone is expected to catch up.
Real world use cases for AI if needed, and will eventually be copied by MS and Google.
"Not as handsome as me"
That's absolutely correct :)
Apple intelligence , such as small change but very clever marketing.
If only Google and Microsoft worked with FreeBSD like Apple and Sony did, then they wouldn’t have to battle with OpenAI and Linux when there is GNU/Linux or Lignux.
Because GNU and Linux come hand in hand since GNU came first and Linux came derived from GNU.
MIT and GPL licenses for the win.
I agree this is very exciting, and probably the best of what Apple has offered since before the iphone had a notch, but Apple is a MASTER of marketing. At this point, I have to use it to buy into their marketing. Especially after the Vision Pro.
I mean, on device AI is all the rage in Laptops and other form factors, so that's not necessarily Apple specific. And Marketing all the features that people believe to be AI as "Apple Intelligence" is good marketing, but it still isn't doing anything unheard of.
I think we need to slow our roll with the hype train and just wait.
I'd ask Siri what to expect, but as you said, she kinda sucks.
I would feel comfortable if Samsung asked the same questions that apple does with their phones. Samsung is not bad at valuing your privacy in my opinion.
False. Samsungs TVs literally got caught with totally insecure cameras that spied on everything
they didn't win. I would rather say that the war on AI just has officially started!!!
So far Google search has been the best implementation
Oh my god. Apple did it again. How do they do it, always innovating new features. Like ai 😅
The Apple sheep are being fleeced. "If your iPhone, iPad or Mac will miss out on the majority of new features that Apple’s next-gen operating systems will bring, consider upgrading to a newer device later this year." Cult of Mac.
Truly the Slaughter of the Apple Sheep. Completely fleeced.
Ellon says hello.....
I don’t know why I keep watching UA-camr gargled Apple nuts. The naming is not that genius.
Trust not so sure when your deleted photos came back
That’s fix
Listen, Apple Intelligence is not going to replace Artificial Intelligence. People is going to say Artificial Intelligence. The Google Pixel is the smartest smart phone, hands down.
Yes, we throw away our Apple devices to buy new ones in order to be able to use the new functions. Their AI stuff is not yet available, when it appears they will still be at least one year behind and they need to buy services from OpenAI to be able to catch up... but they just won AI?!? We will see... I'm sure most people will think what a great company Apple is, while they throw their HomePods into the garbage can.
The hair is harin’
Lol
Tailosive Tech came up with it.
People know what AI means. Cut the bs
No sir, the Ai on the Pixel is ahead. Example: Pixel Call Waiting, I received a call from the DR office without my Pixel ringing, the Google Assistant aka AI, answers the call in the background without me knowing and once the Assistant verified that it's a legitimate call and not a spam, it notify me that it's the doctor office and then I answered the call. The AI conducted a full conversation without me knowing. And I could go on and on. No sir, the Google Pixel is ahead.
Sounds great. I like both Android and iPhone. I use iPhone at the moment, but I’ll decide whether to jump ship in a year’s time, relating to how good AI gets on either.
Just love how apple is gonna make microsoft even richer by using openAI 😏
I’m not upgrading til iPhone 20, I have a. iPhone 11 that works just fine
The thing that struck me.. beyond the wow, awesome keynote was...
Nvidia, I saw no evidence of Nvidia silicon anywhere. It's all going to run (they say) on Apple silicon. Huh.