Why Your Music Promotion Isn’t Working | The Truth About Music Marketing
Вставка
- Опубліковано 27 жов 2019
- Tried to market your music but not seen any results? You're not alone!
The majority of artists are attempting to promote their music with little impact but there's a reason for this. There a multiple things artists are doing wrong, which no one is saying!
It's time we tell you the brutal truth about music marketing.
How To Write A Press Release: • HOW MUSICIANS CAN GET ...
How To Get Your Music On Major Blogs: • How To Get Your Music ...
How To Get Played On Radio: • HOW TO GET PLAYED ON N...
Promote Your Music Using Social Media Ads: • Promote Your Music Usi...
Outro Song:
TEFFLER - Never Let Me Go
Follow us:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
Read detailed music promotion tips:
burstimo.com/unsigned-advice/
Listen to our podcast:
open.spotify.com/show/2myDi0W...
I normally don’t comment on your videos, I just watch and take notes, but Burstimo... this is your best video to date! Every point was extremely relevant and not the same stuff other music marketing channels throw around that don’t add value. You are truly one of a kind 😍
Thank you so much! Really glad you found this useful
Why not doing an interview with one of your clients and share their story,? Would be interesting to hear their struggles and how they overcame them. Make it about the challenges, failures and successes of an up and coming artist.
Great idea! We'll see what we can do :)
Yea It would be good
the truth is that everyone want to see the results straight away by being very impatient... it takes time and dedication... I find people are too soft these days, the first no or first criticism they take it personal or start to have self doubt.
Focus on the journey, not the destination 😀
Very true, it's all about the long term strategy and growth
I agree. It takes a lot time, patience and you have to get really good at being rejected 😅
@@effisummerscreative Especially if you are a composer of classical music.
This is the UA-cam channel I’ve been needing 🙏🏽
Loved this video. Patience and persistence is key. Thank you!
Maddie, thank you so much for this valuable gem of a video. will definitely share this with my artistic social circle. most if not every thing you said makes logical sense. thank you sis. lets keep winning :)
I am learning so much from these videos! Patience is 100% key! It's so easy to get complacent but you have to keep improving and working on yourself.
Thank you for these videos,
Amy Jo x
I just listen to your last song Amy. I really liked it! Maybe you can listen to mine :)
Jeremiah Borders aw! Keep going, I’m sure you’ll get there! 💕 its all a journey isn’t it xx
Victoriddim aw thank you!! Yes of course, I’ll have a listen now! X
Boom! another gem right here. The punch line at the end is the key, well done BURTISMO! Know what? I've been out of socials for about 6 months or more because of this exactly, as artists getting our shit done exactly the way we want it to be delivered to the world could be a lifetime thing. I was feeling overwhelmed about wanting to freaking hit every social and every streaming platform, one day I realized that my craft was not ready yet, also I realized that I was not actually aware of how everything works out there (marketing) I honestly needed a bit more time to get closer to what I had in mind for my brand, and I've been improving as hell, Im actually going back to business stronger than ever next year... but hey, don't get me wrong, one thing is to endlessly procrastinate and one thing is to be patient, don't get confused, you will never stop learning and improving till the day you die, thats a fact and its what is life about, but be honest to yourself, find your weaknesses and your strengths and build from there, eventually you will piggy bank that bump and you will say "Holly crap! Im good at this shit" trust me, as BURTISMO said Patience is Key.
So clear cut! Really like how you break everything down into smaller steps. Great work as always!
I find our promotion works surprisingly well, but this video was still illuminating, thank you very much, you make amazing content.
I love the videos you have that go into the details of different marketing techniques, but this video should be watched first. It puts everything in perspective. Thanks.
Fantastic advice as always. It’s both a fantastic time to be an artist and also very frustrating. I’m a punk rock musician so think it’s even tougher and the audience is a lot smaller than mainstream. But I keep pushing forward and love creating. Thanks again. Take care and have a great Christmas 👍
TransAm
Great info girl. I can add that a big issue with marketing can be in not knowing the correct demographic to market to (especially when using paid ads). Taking 6 months to try all kinds of ads (pictures and videos, using different songs, and targeting different audiences) will be time well spent for any artist. And being patient with your learning curve is very important. Keep up the good work, and thanks for sharing!
Finding your target audience can be difficult but experiment and see who engages most
“Nothings working? Maybe you should rethink your music?”
for some reason this channel was suggested to me (so i guess you are doing something right :-) ) - great stuff here!
Again, great information. Thanks for sharing.
Always great tips and advice from Burstimo. Thank you for this.
You're welcome!
You Guys are legit the most straight up NO BS channel on music promotion I have come across. Glad I caught you guys while you are still relatively new before everyone finds you
Thanks! Shhhh our little secret
Thanks so much for sharing knowledge. Release a song is realizing a dream. Make it to success is a hard work with a lot of persistence
Thankyou this video was so useful you're genius 🐐🐐🐐💯💯💯🙏
my god i love this channel so much
Hi, thank you very much. That vids are educating enough but most of the people don't get the bigger picture of marketing. Good vid, keep on :-)
Another great video, thank you!
One of the most helpful UA-cam channels out there..hands down. Thank you so much!
You're welcome!
Thank you for the help.
Brilliant as always!!
So underrated. Keep hustling
I'm so grateful I came across this channel. I have a release coming in a few days and in the past few days, these videos have really helped me out so much! Thank you guys.
Perfect timing!
@@Burstimo ikkkkk❤️❤️❤️
Great vid guys! !
You're so right about ads, people think because they pay they MUST get engagement but running ads myself I realised there are posts that just perform much better and it's worth promoting them for a longer period of time. My short cover of "Thank You" by Led Zeppelin got me 100+ new followers, 4.5k views, 208 likes, 33 saves, 31 comments, all in a week with like $35 budget, and it's a freaking cover! 😅🤦♂️ One of my earlier promotions got me like 5 followers at the same price, so yeah there can be a dramatic difference based on the content.
Exactly! You can't expect to pay for people's attention, the content will reach people but it'll only get engagement if it's strong enough
I really really loved this video. Its honest and really helpful. I have a lot of issues with releasing music and i'm caught up in the"it has to be just right" mentality, and I know that that is whats stopping shit from happening. I've watched tons and tons of music marketing videos and Gary Vee videos and yours was really wonderful. So wonderful that I honestly feel like I know what to do now and I feel really inspired to do it. Thank you so much
There's definitely a balance to strike between "wanting it just right" and finishing stuff. The vast majority of new music I hear is very so-so. They should definitely up their game. But at the same time, if you are consistently spending months on tracks rather than weeks, it's time to loosen up a little.
💯💯💯🙏🙏🙏 thanks, great information
Sometimes you give soooo much information in one sentence I have to repeat the video over and over...... You Gurus 👌💪👍
Hahaha, info overload 🤯
Pressing pause and writing down on paper the main points, to sort it all out 😁👍It works , you should try!
Doing so already 💪👍
Tips definitely work 👍
Slower for others than some. But much appreciated💪💯
I think this must be one of the best videos you guys have made!
Damn thank you
great tips 🙏🏾
love this video think it is really good good job keep up the great work love it your fan mike
Nice video. Facts that help me.
It's the truth . Bang. Nice one Maddie ha ha. 👊
Only the truth from Burstimo!
@@Burstimo personally I'm learning tips for future reference and not practicing yet. I have 4 songs on Spotify and others through Distrokid. The first tip for me to try will be getting premium on Distrokid so I can try my next releases for playlists. If I don't get in any I'll know I need to do better. Because like you say if you don't got the product you won't get the plays . Sterling Work you two ✊❤️
I love your videos! I wonder what your tips would be on releasing and promoting an artists back catalog, who doesn´t exist anymore, but has good music?
Think niche and think calendars (anniversaries of births and deaths, etc). Did they have hits?
Really helpful stuff! I do have a question about the ad marketing. I watched the entire video you guys did talking about the funnel and how to run different ads through each other, my question is timing. Do you suggest running these ads before release after release? And for how long? Thanks!
Congratulations on the great content. Its funny that my most shared video is not even of me. Its a video of Nastya twerking to a song of mine. Lesson: give people what they want sometimes, and sneak your music w the content. Most people don't wanna question anything, don't wanna be empathic w your feelings; some just wanna see an ass jumping up and down and that's fine. Its human nature.
Thank you. Its gonna be a good 2020.
Posting your music accomplishments with your music on submit hub has helped me a lot! these sheep just wanna ride your clout
Hahaha true true
Love your page, doing all the tips I can daily! PS. I'm the best artist nobody's ever heard -_-
I would like to see a video about how to strategize writing a large body of work in a short amount of time alongside strategizing content plans.
Love this idea, will try to cover soon
At 15:17 just say Create engagement... or am I wrong?
At 16:00 even if the music is good enough..... they have to do more as an starting engaging artist. Great speach Maddy .... love to hear you motivating your listeners (me included). BTW I am a producer in The Netherlands trying to detach artists from the old skool thinking
Yes yes yes
Great vid i am learning a lot! Question, would you write your bio in third person ore is that a thing of the past?
Glad to hear!
Write it in 3rd person, it's similar to writing a press release. Check out our tutorial on that linked in the description 👊
Greaaaaaat video
Love your videos, my music is doing well because of you all. Burstimo is the best in the business. K Roc Music
I like a lot of videos that you guys post. They are informative and helpful. The title of this video though upsets me. I deal with suicidal and depressive thoughts on a daily basis. It makes me feel really suicidal whenever I see titles of UA-cam videos with words such as "brutal truth," "hard truth," "the truth hurts." I'm probably not the only one who feels this way. I like your videos, but I recommend that you stop posting videos with titles like that in the description or picture cover of the video. Thank you.
I love the example you gave about a funnel (pyramid) Content/Adding Value/THEN being sales-zy ❤
If you walked into a restaurant and the waiter jumped and said, "That's be £5 please" before you've had the chance to check it out, you'd walk right out. It's all about relationships. To put it another way, most listeners do not kiss on a first date. ;-)
@@Alyric-now 💯
Much love from Sierra Leone 🇸🇱🇸🇱🇸🇱
Just want to say thank you for all this great info. I’ve recently subscribed and have been listening to your podcast! I have a quick question, I have an instagram for my music that used to be my personal page but I switched it months ago. It has almost 1,000 followers and I feel like it helps me get listens on my Spotify, but do you still recommend I start a fresh page specifically for my music? Thanks once again, would love to hear what you think on this!
If majority of the followers are friends and family then yes, start a fresh account. If you feel it's all just fans then you're fine!
Burstimo thanks so much!
I have seen artists uploading music which is not so good enough, yet getting a lot of streams than the ones who actually deserve it. So, I believe it's a matter of choice after all, as people are so accustomed towards mediocrity.
good i'm not crazy also awesome tips
Although when I’m not expecting sometimes that’s when my attention from others comes
U guys r awesome. Your vids are totally inspiring and hugely useful. Been watching tonnes. Thank u. My name is Joel and I'm a full time musician producer and song writer and teacher, totally dedicated to my craft, and desperately hungry to learn more and grow, even though I have 23 years in the game..social media still feels very new to me😅🤦♂️I'm in South Africa...it feels like the social media platforms may be somewhat biased against my location? Any insights on this? Also, because I'm not in Europe or US, I am not easily able to setup shows there, is this a major problem? I feel like I need to grow my local audience first as I am creating a new project taylor made to appeal to the African audience, a mix of reggae, funk fusion..any thoughts..I know it's all kinda random😅
You grow your audience online in any country and choose where you want that audience.
If that's the UK then you need to grow it to a point where it'll be worth you flying over
Love it. Question; all this artists which have smart links usually under their youtube music video (artist).ink.to how come almost all have the ink.to domain? ive found the website which does that for like 100 pounds a year, but
1. is this more a thing their labels set up for them and just send them a link to paste?
2. I feel i wanna register now just to get my domain name before another artist with the same name takes it before me. Should I do it? :)
1. They get it from the labels. I recommend using feature.fm It’s got almost all the same features and looks great.
2. Yes!! Do it now! The shorter, the better. Vision.com would be the best :)
100% Tips working. The ones im able to do anyways. XD
Glad to hear they're working!
Will you do one about superlinks and how to use them?
Portfolio like I did for art at college got me on the courses
Notification gang is here
Big love!
The Empress has spoken. Netizens, you now know what to do.
Thanks
Brutal truth "..and this industry is FULL OF BAAA" 4:56 !
so is it stiil totall wast of money?
I'm just wondering what do you think is the minimum amount of money an artist needs to save to release a successful EP? I want to include money for promotions, 2-3 music videos, studio and band etc. Also do you think it's worth an artist releasing an EP when they only have about 1000 followers on instagram and not a huge fan base? I have only been uploading covers on my insta and official youtube channel etc but I am saving my original music to be released when I have them finished in the studio. Do you think I should be less precious and just upload some raw acoustic versions of my original music before i record them professionally in a studio or should I wait until they are completely brought to their best level in the studio? Thanks so much for the video.
Focus more on singles, might be worth watching our release strategy video
Then financially, you can do it all for free, we've done a few videos on this too
Burstimo thanks for the reply! Will do. Just wondering do you give opinions on demos or social media pages etc? Is it possible to pay you for some help? Thanks.
@@eoin68 feel free to submit via the form on our site
Any advice for Disabled Artists? Maximizing the Most of their Time / Budget & Releases if they are chronically ill or have a disability? Not everyone's perfect.
The same as everyone else, create a schedule which works for you and work the hours that you can
I would love to hear from one of your clients who is doing well from following your advice and also share their stories and struggles
Sure! Great idea
This is great advice! You wanna grab coffee sometime and like...talk about music and stuff?
Thanks!
I love a lot of the videos that you guys post. They are informative and helpful. The title of this video though upsets me. I deal with suicidal and depressive thoughts on a daily basis. It makes me feel really suicidal whenever I see titles of UA-cam videos with words such as "brutal truth," "hard truth," "the truth hurt, "sad truth." I'm probably not the only one who feels this way. I like your videos, but I recommend that you stop posting videos with titles like that in the description or picture cover of the video. I recommend changing the picture. This is not at all meant to offend or attack, but the expression on your face looks like you don't care. I'm sorry if what I say upsets. Thank you.
@Burstimo Thoughts on whether to release a single, a small list of tracks, or the full-album to start? (I'm just finishing up my album, but I am anxious to get some tracks out there.) Should I wait until the album is complete, so nothing is rushed? Or wet the whistle a bit, by releasing a strong track as a single, first?
Single 100%! We've done a full video on the best release strategy which may be of use to you
@@Burstimo Thanks for the quick reply. I appreciate the advice. How long after the single release before I should drop the entire album, in your opinion?
@@Burstimo Or, do you know the name of that video?
@@servanttofriend8481 search Burstimo release strategy
@@Burstimo Awesome, thanks! You guys are great.
Educational, to the point, and is stating truthful facts on how the music industry works in today’s world, fascinating.
Top work!!
I make music in my bedroom everyday for a lot of time and I do not go out as much or travel. I see most of the other artists post stories or posts about travelling or some place they're going to or some expensive food. I know that I can't travel that much or make consistent music content in that frequency since I'm also working during day. Please suggest some tips where I can create content on social media for people in my position.
Show the creation process then!
that should be obvious. if your songs suck, you have nothing to sell, even if you're a genius on branding and marketing.
Not obvious to many, trust me!
youtube is a harsh world the algorythm send you an x amount of traffic if peopol like the content they give you more and more until turning viral (for free) if you have a normal song meh you need ads and a ton of ads if you wanna compete with the comercial release i'm speaking about thousands of dollars spent multiple times remember one single HIT can make the difference
How do you market your own content?
I payied for "we do promotion" then my followers in spotify growed from 13 to 26 in two days..
so why not?
im stiil not use this fans to sell tickets and stuff
Hey, 2 Weeks ago i got placed in a bot playlist and pushed me 40k Streams on my Song who made actually 10k in one week and now my algorithm is broken... do it disappear after a time and how long will it be? im very sad about this and i reported the playlist.
Sorry to hear about this! There's no specific timeline on this but focus on getting real streams now to drown out those fake playlists
Murc E. Did you use PlaylistPush, Submithub or something else?
@@Burstimo i paid for a playlist placement and they told me there many streams and i think after the placement they put me into the bot playlist for streams but dont really know
I've been in the music business since 1985. I've been signed to major labels, done all kinds of deals, have put lots of promotions and tours together, worked with Steve Jobs, Richard Branson, Universal, Sony and countless others and I can tell with with certainty that only a very very few bands have the knowledge or objectivity to know if they're any good. They all think they're amazing. The last people to consult if a band is any good is the band themselves. They don't know how to write, they don't know that writing is a learned skill, they just don't fucking have a clue, and they don't know that they don't know. "But all our friends tell us we're amazing". If the public isn't responding its because the writing sucks and probably the production and everything else. Very hard lesson to teach. Most never get it. ALL successful artists agree with the above. Ask them.
Brutal truth hey
How do we explain songs on commercial radio that a 2 year old could have written? The brutal truth is mumble rap isn't exactly mins blowing stuff. Yet it sells doesn't it. Quality? Meh. Very subjective
How does an artist go about working with you ? Especially a music platform like a collective
Feel free to submit via the form on our site
Alright thank you 🙏🏾 ❤️
How do u get on an established blog?
Link in the description!
Just wondering why a musician should take the tips from YOU? Not to discredit you, but I don’t know much about you or what you are/do. I’m asking to know if you are a credible source on these kinds of things.
We're a marketing agency. You can check out what we've done on our site 👍
Such pretty brown hair
glad my musics good
What a joke It Is when I see these youtubers say that your music is not good enough as a reason for not becoming famous and a bit hit as ir we were such a stupid audience as to not notice the kind of crap being played on all the major playlists worldwide.
Right !!! We'll see if they told you the truth then services like these would go out of business. The marketing isn't working because it's oversaturated, full of scams , and everyone is trying to do the exact same thing. There is no universal marketing plan that works with music.
How come there are very successful mid level artists and bands with small streaming numbers that sell out thousand person shows all over the country that don't have to spam Facebook pages,create content about how to promote music, and buying playlist spots? Because these things don't actually translate to real world success.
@@robertojefferson3428 exactly
*Smashes subscribe button even though I was already subscribed, accidentally unsubbing myself*
🤦
👇 I've been making music for 25 years. I just quit after watching this video. 🖐😎🤘
Hi.. Can u make video about how an independent Indian artist (music producer) can make money from his song by releasing it in india.... In india music industry works a bit different... Revenue generation from song is a bit tricky to understand
We don't work with many Indian artists so won't be able to add much value there unfortunately
What big artist do you manage
We don't manage, we market. You can check out what we have done on our site
what if you know your music is good but it's not something that belongs on radio or playlists and you aren't the type of artist to shine a spotlight on their personal life and talk about themselves on the internet? I'm not the product, the music is
Then promote it that way
I love your point. Way too much focus these days on "content creation". It's much like slipping in your originals while playing 90 % covers. A couple years go by and you realize you are a cover band playing to drunks. Same lesson here. Doing everything other than music in the hopes to bring light to the music and you will wake up and realize you are a content creator. Everyone may not agree but I see it happen all the time.
15:54 Here you go
"Music bad, inconsistent"
Thanks fam
i want u to be my manageeeer omg
Not managers but a marketing agency! Feel free to drop us a line :)
@@Burstimo i have tried doing the influencers thing but it didn't work very well. A friend of mine (who is an influencer manager) told me that it all works contacting the agencies, or at least in Spain and France :(
Help me with your email address
This chick is crazy beautiful
*?!♂️
you look cool by the way. can you sing?
Just a music marketer not an artist!
@@Burstimo what's your 4 favorite songs at the uk top 40 at the moment?
Please dont make me unsubscribe because you dont make timestamps....i dont want to do that but if i cant watch your videos for that reason i think its not a well reason to be subrscribe here :(