Really ? How funny....I was born in 1983. Most of the kids who's parents were financially well off wore Stussy. Also, Ocean Pacific was in competition with Stussy with all the Surf kids.
@@flexxdream Yes, if you were a surf border, hung out here at Venice Beach or Santa Monica Beach here in Los Angeles, CA. Maybe if you had your own skate board crew. Not ever kid was wearing Stussy here in Los Angeles. But there were somewhat popular. Not ever kid could afford there clothes.
Beyond stoked that you covered Stussy! I agree that it's their authenticity that resonates in campaigns; they always feel lived in and capture what it feels like to wear Stussy pieces on a daily basis. Now I'm even more excited for my graphic tee coming in the mail haha
Recently I’ve been very fond of brands with heritage and longevity. Stussy falls right in line. I don’t own any Stussy pieces currently but still appreciate them
Stussy, Life's A Beach, & Santa Cruz, were big brands on the west coast in the late 80s early 90s. Skull skates & independent were a little later as far as brand popularity but they took over fast...
As much as I also think that brands should focus more on making actual quality products than marketing, it seems to me that marketing is what brings in more money, ultimately. I doubt Stussy's journey towards success can be replicated anymore. I'm pretty certain that people who buy and wear Balenciaga because it's Balenciaga don't care about the quality anyway. They're not stupid to pour money into marketing - it works, and they're just... greedy.
Or quality + marketing. It’s not one or the other. Of course they should be advertising their brand and products. They should also be investing in the products themselves. Every piece put out is a representation of said brand. When quality goes down, they retain less repeat customers acquired through that marketing. It’s all about balance. There’s a formula where they can put out better products that cost more to produce, and make a boatload more money. People don’t buy high-end fashion solely for names’ sake just as people don’t buy Apple products solely for the logo, as many falsely claim day after day. The product itself is the best advertisement, thus it deserves just as much allocation of budget.
I owned men's clothing stores in USA late 80s on. Stussy was by far one of the toughest brands to get open to sell. That kept them relevant. Too many companies never learned that lesson. Stussy cared about his brand more than just dollars. Also at some point fashion started going from the street up to high fashion houses not the other way around.
I knew diddly squat about Shawn Stussy before this video. I am certainly going to take a page from his book on marketing for my own brand. It's an area that I never felt strong in but this just proves that I don't need to do anything elaborate in order to get my name in the streets.
“I don’t like streetwear” is not a misconception. Also, you don’t have to like every aspect of fashion BECAUSE YOU’RE IN FASHION. streetwear has evolved as a subculture that attracted so many people because of its appeal and connection to so many other domains and genres in music and art.
I'm okay with fashion designers taking inspo from street, and what it has evolved into today, but I feel it's extremely weird, contradicting and hard to justify paying designer prices for streetwear: that a fashion designer took away from streetwear. Even Shawn Stussy & co emphasize it a lot, not to mention that accessibility is a quality engrained in the meaning of his brand. I feel like paying for overpriced streetwear is like paying for fake/fraud streetwear, like you are paying for something that goes against the grain of rules that streetwear stands for.
Streetwear and fashion have merged and blended together over the recent years. Streetwear has basically become part of high fashion now. Sometimes I can't even tell you what is what anymore. Fashion has always been about bending the rules and shifting the paradigm. So it's quite unique to see the cultures blend together.
If you get the time look into Life's A Beach, it's a good example how a brand can change it's image by name changing and create multiple market groups. It started as a small street brand "Life's a beach" it was hard to get, and then peeked in popularity. They changed to No Fear a truck stop mass produced brand that was horrible lol. It came back in the last few years just to do it again lol...
just wanted to say that I really appreciate your work. im constantly waiting for your videos to learn more! and I know how hard it is although it may seem like is not to put up these videos, so thank u very very much 🌱
Interesting take! You mention hip hop as an important influence, which is true, but I also think house, jungle, acid and techno are huge inspirations, especially in the UK.
Anyone else noticing that women only have one outfit these days, them crop tops with high waisted jeans. To add some spice the put on a blazer or a tacky leather jacket. It's not your fault ladies it Heidi Slimanes
I'll admit crop tops are overdone even though I have a few pieces myself haha. I think we've reached the peak of high waist jeans (which I own too), and crop tops. Lower rise are gaining traction which I have no plans to jump on. Mid to high for me. Blame Hedi? You are probably correct.
@@sulliday5051 guys are going high rise now, and I think flares might take over for a stint. But we weren't the first my mom tells me she was rocking high waists throughout University and high-school. Fashion huh?
Because stussy is no longer a brand you find at your local zumiez anymore. Ever since shawn departed and the direction of the brand shifted to making fresh and quality clothes while keeping the same virtues, the brand has exploded.
![[UA] NAVI vs MOUZ | BO5 | IEM Rio 2024](http://i.ytimg.com/vi/CMBYk0cbGoA/mqdefault.jpg)
I never realize how far back these brands go
Stussy is og
stussy was the first streetwear brand
Really ? How funny....I was born in 1983. Most of the kids who's parents were financially well off wore Stussy. Also, Ocean Pacific was in competition with Stussy with all the Surf kids.
stussy was one of the first of their class
@@flexxdream Yes, if you were a surf border, hung out here at Venice Beach or Santa Monica Beach here in Los Angeles, CA. Maybe if you had your own skate board crew. Not ever kid was wearing Stussy here in Los Angeles. But there were somewhat popular. Not ever kid could afford there clothes.
Beyond stoked that you covered Stussy! I agree that it's their authenticity that resonates in campaigns; they always feel lived in and capture what it feels like to wear Stussy pieces on a daily basis. Now I'm even more excited for my graphic tee coming in the mail haha
It's so interesting to see where and how these brands started, so much going on behind the scenes!
Recently I’ve been very fond of brands with heritage and longevity. Stussy falls right in line. I don’t own any Stussy pieces currently but still appreciate them
I was lucky to live in Laguna at the time stussy was making surfboards he hadn't even have t shirts out yet.i had 3 stussy surfboards in the 80s
Need more of these reaction videos 🔥
I've personally worn Stussy since mid 80's
man like ayo has a nice comfy chair but sits on the floor next to it
Hahaha I sat on that chair to edit the video after I filmed it.
Man of the people, on the ground like us
Stussy, Life's A Beach, & Santa Cruz, were big brands on the west coast in the late 80s early 90s. Skull skates & independent were a little later as far as brand popularity but they took over fast...
As much as I also think that brands should focus more on making actual quality products than marketing, it seems to me that marketing is what brings in more money, ultimately. I doubt Stussy's journey towards success can be replicated anymore. I'm pretty certain that people who buy and wear Balenciaga because it's Balenciaga don't care about the quality anyway. They're not stupid to pour money into marketing - it works, and they're just... greedy.
Or quality + marketing. It’s not one or the other. Of course they should be advertising their brand and products. They should also be investing in the products themselves. Every piece put out is a representation of said brand. When quality goes down, they retain less repeat customers acquired through that marketing. It’s all about balance. There’s a formula where they can put out better products that cost more to produce, and make a boatload more money. People don’t buy high-end fashion solely for names’ sake just as people don’t buy Apple products solely for the logo, as many falsely claim day after day. The product itself is the best advertisement, thus it deserves just as much allocation of budget.
I owned men's clothing stores in USA late 80s on. Stussy was by far one of the toughest brands to get open to sell. That kept them relevant. Too many companies never learned that lesson. Stussy cared about his brand more than just dollars.
Also at some point fashion started going from the street up to high fashion houses not the other way around.
Im curious how many ppl realize thats James Jebbia the founder of supreme at 1:35
TBH, Stussy reminds me of my fave Nigerian streetwear brand; PITH. The marketing 'strategy' or lack thereof and the community it stands for.
Ive been on a binge of your videos, how you explain fashion and fashion history is so interesting to listen to. Thank you !
he still shapes surfboards! signs em “shaun” in the same hand style.
Very great pointers I learned a lot from this thank you so much for making this and sharing it helps
Fav brand ever
I'd love to see a video on F. U. B. U and their impact on fashion
was that manager of the New York store, James Jebbia?
Ayyyyy here we go 🔥
I knew diddly squat about Shawn Stussy before this video. I am certainly going to take a page from his book on marketing for my own brand. It's an area that I never felt strong in but this just proves that I don't need to do anything elaborate in order to get my name in the streets.
Bruh in Cali that Stussy hat is an essential, same with some Obey
I really want stussy og varsity jacket.
That new place ayo leveling up
thanks for pronouncing stussy correctly!!!
“I don’t like streetwear” is not a misconception. Also, you don’t have to like every aspect of fashion BECAUSE YOU’RE IN FASHION. streetwear has evolved as a subculture that attracted so many people because of its appeal and connection to so many other domains and genres in music and art.
1:41 isn’t that the president of supreme?
The Arrow hoodie!!!!
Great review! Def subbing. Keep it up bro.
I'm okay with fashion designers taking inspo from street, and what it has evolved into today, but I feel it's extremely weird, contradicting and hard to justify paying designer prices for streetwear: that a fashion designer took away from streetwear. Even Shawn Stussy & co emphasize it a lot, not to mention that accessibility is a quality engrained in the meaning of his brand. I feel like paying for overpriced streetwear is like paying for fake/fraud streetwear, like you are paying for something that goes against the grain of rules that streetwear stands for.
Streetwear and fashion have merged and blended together over the recent years. Streetwear has basically become part of high fashion now. Sometimes I can't even tell you what is what anymore.
Fashion has always been about bending the rules and shifting the paradigm. So it's quite unique to see the cultures blend together.
If you get the time look into Life's A Beach, it's a good example how a brand can change it's image by name changing and create multiple market groups. It started as a small street brand "Life's a beach" it was hard to get, and then peeked in popularity. They changed to No Fear a truck stop mass produced brand that was horrible lol. It came back in the last few years just to do it again lol...
Why you didn't notice James Jabbia founder of Supreme.
Young James Jebia is on 1:45
Thinking a fashion ROADman isnt into streetwear is crazy - emphasis on the roadman
21:00 i like how you faded The saturation up slowly🤟
Haha didn’t even realise anyone would notice that
I LOVE STUSSY
THANK YOU FOR THE VIDEO
Stussy is the standard/ blueprint. Supreme is Lil Bro, there is no Supreme without Stussy. James Jebbia came from Stussy Crew. Shawn Stussy the goat.
@kyfaydfsoab history repeats itself.
Ayo thank you for staying relevant always,
Excellent job thank you
stussy makes some sweet stuff
I think Shawn was born in South Africa,
james jebbia at 1:37
luv from Bk🙌🏿.
Did not know it started because of surfers culture
🦢💎🖤🦢
tortoise shell miners cap hearse door ; where you even 01: there
Can we get a video on palm angels
What’s happening on the streets in the southwest of the states is vintage
My guy you know
What do you think about April Walker suing Virgil Abloh?
just wanted to say that I really appreciate your work. im constantly waiting for your videos to learn more! and I know how hard it is although it may seem like is not to put up these videos, so thank u very very much 🌱
The price point isn't cheap and most XXL is always sold out.
stussy vs nike
08:00 !!!;)
Interesting take! You mention hip hop as an important influence, which is true, but I also think house, jungle, acid and techno are huge inspirations, especially in the UK.
And Grime?
@@zachariah7114 Yes, probably grime too.
Wow I don't know Frank Sinatra bought Stussy. They running the brand right imo.
This Frank Sinatra is not the singer btw haha
@@FashionRoadman whoopty there goes my lack of knowledge, sorry Ayo
🔥🔥🔥🔥🔥
Was never the same after Shawn left unfortunately
Anyone else noticing that women only have one outfit these days, them crop tops with high waisted jeans. To add some spice the put on a blazer or a tacky leather jacket. It's not your fault ladies it Heidi Slimanes
You must not be looking at all of the women
@@sakuragi9607 Watch your going to notice it from now on.
I'll admit crop tops are overdone even though I have a few pieces myself haha. I think we've reached the peak of high waist jeans (which I own too), and crop tops. Lower rise are gaining traction which I have no plans to jump on. Mid to high for me. Blame Hedi? You are probably correct.
@@sulliday5051 guys are going high rise now, and I think flares might take over for a stint. But we weren't the first my mom tells me she was rocking high waists throughout University and high-school. Fashion huh?
All girls dress like a brandy melville store and ur right
Ayo can sit on my floor anytime
Don’t understand the stussy love it was always just an average brand growing up
Because stussy is no longer a brand you find at your local zumiez anymore. Ever since shawn departed and the direction of the brand shifted to making fresh and quality clothes while keeping the same virtues, the brand has exploded.
its stuh ssy!!!! not stusi
james jebbia at 1:42