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The hilarious art of book design | Chip Kidd

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  • Опубліковано 3 кві 2012
  • www.ted.com Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. (From The Design Studio session at TED2012, guest curated by Chee Pearlman and David Rockwell.)
    TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at www.ted.com/tra...
    If you have questions or comments about this or other TED videos, please go to support.ted.com

КОМЕНТАРІ • 1 тис.

  • @heiarjokullhafsteinsson6843
    @heiarjokullhafsteinsson6843 7 років тому +2504

    he's the mad scientist of book design, i love it.

    • @Lambda_Ovine
      @Lambda_Ovine 6 років тому +3

      Then he's not a scientist.

    • @kehana2908
      @kehana2908 5 років тому +17

      @@Lambda_Ovine yeah, he's a mad scientist

  • @9elypses
    @9elypses 7 років тому +4411

    was anyone else staring at his glasses and screaming on the inside?

    • @iacomary
      @iacomary 7 років тому +75

      imjustaregularasshole it's so irritating to me argh

    • @OmniMonitor
      @OmniMonitor 7 років тому +395

      I both though they were awesome and the worst thing ever.

    • @Mr.Marbles
      @Mr.Marbles 7 років тому +98

      imjustaregularasshole if it was at least designed like that it would be interesting, but they just hang down on one side. Its horrible.

    • @b_uppy
      @b_uppy 6 років тому +206

      They broke just before the presentation.

    • @MrAdryan1603
      @MrAdryan1603 6 років тому +46

      imjustaregularasshole I love the idea. If they sat correctly on his face, that would be a really neat design.

  • @TheSomethingShow
    @TheSomethingShow 8 років тому +2548

    I kept waiting for him to explain why hes wearing a korean highschool student uniform

    • @Gigadweeb
      @Gigadweeb 8 років тому +193

      +The Something Show it's so ridiculous it goes full circle and becomes fashionable

    • @MsLovinDMutts
      @MsLovinDMutts 7 років тому +21

      I thought it looked like Captain Kangaroo.

    • @Lambda_Ovine
      @Lambda_Ovine 6 років тому +82

      Forget about that, what's up with his glasses?

    • @kaylar.8126
      @kaylar.8126 6 років тому +46

      I thought he was cosplaying Harry potter.

    • @huntrrams
      @huntrrams 5 років тому +7

      The Something Show he’s a artist

  • @MarieKyriney
    @MarieKyriney 7 років тому +1138

    He has so much character, he looks like a person from a book. Such a good presentation, i really enjoyed it.

    • @joelee5875
      @joelee5875 5 років тому

      You hit the nail on the head, "passably well put".

  • @TJtheBee
    @TJtheBee 10 років тому +526

    Not only is he funny and witty, but he's also really smart, and you can tell he's passionate about what he does. As a writer, it would be super cool to have him design the jackets for my own books, just to see his interpretation!

    • @criskp6861
      @criskp6861 5 років тому +1

      What books do you write ?

    • @mazrio128
      @mazrio128 2 роки тому

      @@criskp6861 books about the ghays

  • @ebwrigh
    @ebwrigh 8 років тому +444

    This may be the TED talks I've seen. We decry "judging a book by its cover," but he gives such a compelling reason to do so.

    • @mephostopheles3752
      @mephostopheles3752 7 років тому +61

      "We tell you not to judge a book by its cover, but we know you're going to anyway so we're gonna make them good."

    • @eliel1815shadow
      @eliel1815shadow 6 років тому +14

      pretty much, its obvious we need to judge a book by its content, but we can't help about not judging it by its cover, i mean, even if we try not to, we need to make a choice in that sea of books before buying one, and we are not going to read the whole thing just to know if its good or not

    • @Gladissims
      @Gladissims 6 років тому +9

      I’ve actually discovered some of my favourite books just by judging them by the cover. XD Like, I see a book with a nice cover and I am compelled to look it up. If I like the sound of it, I buy it. That’s just how it works. o 3 o

    • @recoveringsoul755
      @recoveringsoul755 6 років тому

      I think that phrase is actually referring to human beings. Or am I the only one who is thinking that deeply?

    • @Gladissims
      @Gladissims 6 років тому +3

      Recovering Soul No, you're not the only one. That's exactly what that metaphor actually refers to. People just like to take it literarily.

  • @jordanalbano9780
    @jordanalbano9780 2 роки тому +18

    I chose Chip Kidd’s name out of a hat at random to do a report on for Art History in college. A man like this comes around only once every few hundred years. Legendary.

  • @KaloyanPanov
    @KaloyanPanov 9 років тому +1814

    Watched this about 3 times and, while it is a great lecture, I can't help but wonder, over and over, why is his pair of glasses missing a part...

    • @andazhou1846
      @andazhou1846 8 років тому +213

      +Kaloyan Panov They wouldn't stay crooked otherwise.

    • @miriamsteinbeg4809
      @miriamsteinbeg4809 8 років тому +328

      +Kaloyan Panov
      Hiya. I heard him being interviewed on the Design Matters podcast with Debbie Millman and he talked about the glasses. He said they are his favorite glasses and they are specially custom made for him in England. They broke and there was no way to get them fixed in time, so he decided to wear them anyway. Then they put the "temple" mike on him and it threw the glasses off so they were crooked.

    • @yusuffarooque7673
      @yusuffarooque7673 8 років тому +56

      +Kaloyan Panov call me weird, but i kinda had glasses like that too, they had actually broken and i was just too lazy to get em fixed so i went around wearing them for over 3 months in collage and called them a bi-Cole (like monocle, but with two glasses :P)

    • @wacoose
      @wacoose 8 років тому +68

      I liked it better when I thought he did it on purpose.

    • @DjJooze
      @DjJooze 8 років тому +6

      They look all crooked he has asymmetrical ears 👂👓

  • @arnelvelic2223
    @arnelvelic2223 9 років тому +90

    I love the fact that he refers to the totally ordinary mike as Lady Gaga skanky mike, but never mentions that HALF OF HIS GLASSES ARE MISSING :)

    • @anonocomment
      @anonocomment 9 років тому +4

      Arnel Velic Thank you. I was skimming the comments to see if anyone mentioned this and if he explains why he is missing the right arm. Did they break? Did he need the arm off because of the skanky mike? and couldn't see without the glasses? I have questions!

    • @eliel1815shadow
      @eliel1815shadow 6 років тому

      maybe that was the reason why he highlighted that, he "was not" making those moves to balance his glasses every often, he was making those moves feeling like lady gaga witht hat mic

  • @SHAD3Y1331
    @SHAD3Y1331 5 років тому +278

    I am not connecting with this guy's humor, but I am intrigued in the topic.

    • @jkbecker
      @jkbecker 5 років тому +10

      Yeah, at 17:00 I was still waiting for the part where it gets "hilarious".

    • @Burntshmallow
      @Burntshmallow 5 років тому +2

      haha youngsters am i right?

    • @Burntshmallow
      @Burntshmallow 5 років тому +2

      @John Ashtone Ah, I was mostly being sarcastic and trying to reduce what I felt the Ted Talk Man above's humor mostly boiled down to. It just seemed like a lot of shots at young people becausey didn't know 'the old ways'. I think it's funny to people who agree with him, but I don't think it's hard to find young people who defy the stereotypes.

    • @Burntshmallow
      @Burntshmallow 5 років тому +1

      @John Ashtone I mean I think there's going to be a disconnect always with the generations. People are, after all, products of their times. I'm an illustrator personally, and I absolutely love my paper and pencils. I've known a few guys like Chip before (Oddly enough, most of them salesmen), and they always seemed under the impression that young people are dopes who don't know nay better.
      Technology has changed so quickly. You can stop paying attention for a year, and look outside and everyone has jetpacks and teleporters. I think Chip has confused "the old ways" for "the best ways", because -- as a young artist -- The technology we use now to help us make graphic design work and illustration is industry standard. I think for people like Chip, it boils down to "Well, we never got to take shortcuts so why should they?", when in truth, tools are tools, and tools evolve.
      Thanks for reading.

    • @cheekybananaboy3361
      @cheekybananaboy3361 5 років тому +1

      you guys know humour is subjective, right?

  • @sparky1321
    @sparky1321 8 років тому +647

    Omg he's fabulous! What a refreshing way to look at book cover design, certainly going to look for more videos by him, he's such a character!

    • @tristunalekzander5608
      @tristunalekzander5608 6 років тому +2

      "Refreshing?" This was common sense basic bullshit. If you are so uncreative that you couldn't even think to put an (anatomically inaccurate) t-rex on the front of a novel that's about fucking dinosaurs, then I'm sorry, but your writing probably sucks too.

    • @recoveringsoul755
      @recoveringsoul755 6 років тому +1

      Sparky When he said book Jacket, I thought maybe that was why he wore that ridiculous jacket himself.

    • @recoveringsoul755
      @recoveringsoul755 6 років тому

      Tristan Since no one has ever seen a T-rex in real life, no one really knows if it was anatomically correct, or really, if they even existed at all. Look into the dinosaur hoax.

    • @tristunalekzander5608
      @tristunalekzander5608 6 років тому +1

      Recovering Soul
      The "Dinosaur hoax" is nothing more than religious propaganda. It allows imbeciles like you to maintain a belief in the Abrahamic god despite all the evidence available to us in the 21st century, namely fossils and the proof of evolution. I'm not at all surpised to find a dimwit like you on this page.

    • @tristunalekzander5608
      @tristunalekzander5608 6 років тому

      mungo, is strange
      Maybe I'm alone in a world of idiots and it makes me angry.

  • @Artomedics
    @Artomedics 8 років тому +449

    i kept waiting for him to explain why his glasses are crooked

    • @chickenfarmer321
      @chickenfarmer321 7 років тому +15

      Because they're broken. The right earpiece is missing.

    • @ejetzer
      @ejetzer 7 років тому

      Simon Barton no, it's clear plastic

    • @Artomedics
      @Artomedics 7 років тому +42

      indeed they are broken, and its on purpuse. but i was waiting for him to mention it somehow.
      "Standing on the TED stage in March 2012, dressed in a black suit jacket with thick yellow edging, matching yellow trousers, striped black and red tie and crooked, broken glasses, Kidd-with his boyish face and big, easy grin-looked like a boarding school Peter Pan, never growing up but stubbornly and stylishly improving on the uniform-the only artist member of the Dead Poet’s Society. His presentation fit with his appearance. Kidd joked, made funny faces and performed strange, Lady Gaga-inspired dances, mostly because he was on stage and he could."
      tedxpeachtree.com/chip-kidd-makes-books-into-beautiful-and-mysterious-art/

    • @rosiefay7283
      @rosiefay7283 5 років тому +3

      @@Artomedics Gosh, how could that reviewer describe what he wore as "a black suit jacket with thick yellow edging"?? For one thing it isn't a suit jacket because it doesn't form a suit with his trousers, and for another thing it isn't a suit jacket because it's a blazer.

    • @meltingdoggo8066
      @meltingdoggo8066 5 років тому +1

      SharperSelf it was probably a swanky accident when he has practicing his swanky wave!

  • @itsFlycatcher
    @itsFlycatcher 5 років тому +238

    He makes some great points, but man oh man, when talking about "kids these days" and digital devices he really does sound like an old man yelling at the sky to stop changing.
    People will always enjoy stories, they will always buy books, and they will always fall for an interesting, unique cover. If you can't experience that cover in digital form, adapt. Discover the new medium. Work with digital imaging and make use of its unique properties. Create something new.
    We could be making animated covers for digital releases, make portraits act like the person whose memoir it is is right there in the room with you, we could be making covers that react to the input of touchpads, mimic the effect of thermal imaging based on touch, or ripple under your finger like the surface of a lake... we could be laying another image, a filter, over the cover that one can slide on and off to reveal a rawer, less polished image underneath, like Photoshop before and after photos... there are so many possibilities, and these are only a few ideas from a layman that could very easily be implemented into apps and devices that already use touchpads to detect the movement of the hand as one turns the pages! There are so many things that simply cannot be done with pen and paper, and I'm saying that as someone who sells books for a living!
    Don't think the art is dead because its medium changed, rethink the possibilities opened up to you by the new medium!

    • @animeartist888
      @animeartist888 5 років тому +27

      This. All of this. He kept knocking digital books for the inability to experience the jacket, which is only on *hardcover* books anyways, without bothering to consider the massive amount of new possibilities waiting in digital covers. So glad I found someone in the comments who doesn't think e-readers suck just because they don't smell like paper.

    • @kamisawze1552
      @kamisawze1552 5 років тому +15

      @Skeptics we love you anyway The technology has existed for a long time now. Disney had projected images on floors that ripple when you walk over them when I visited 15 years ago and even games you could control. There's tons of apps using touch screens and face cameras to "augment reality". So while you're busy nagging the nag naggers, most of us are already using the technology that's been around for a decade you don't know about.

    • @ScarfmonsterWR
      @ScarfmonsterWR 5 років тому +7

      ​@@kamisawze1552 You say the technology “existed for a long time now” and yet the example you are giving doesn't address the issue at all. You fancy floor display is not something you can touch, it's not something physical, it's not something that has a texture. It's not something you can make look partially wet and shiny. It isn't even capable of reproducing all the colours. It's still the same thing projected on a different surface, but no different from the usual screen.
      There are things you can do in physical realm that you cannot reproduce digitally, not yet at least. Even on the colour realm we are very slowly getting there with HDR displays but it still may take a couple of decades until we'll be able to display colours properly and universally. That's what this talk was all about.
      He also wasn't saying the art is dead, what he said what the equivalent of an artist saying they like sculpts better than paintings.

    • @kamisawze1552
      @kamisawze1552 5 років тому +6

      Scarfmonster try rereading the whole thread again. I wasn’t addressing the video. The first comment was talking about cool stuff modern tech can do and the person I replied to thought the things mentioned weren’t possible, but they are and have been done for a while.
      I used to work as a graphic designer and machine operator in a print shop, so I’m very familiar with all the possibilities of UV coats, holographic papers, textured surfaces, etc. I even know how to run the machines to make them. I’m one of those bizarre millennials who not only knows what a book is, but I have three Rapidiograph pens!
      Not everything can be reproduced digitally, but there’s plenty books can’t do too.

    • @winonadaphne6445
      @winonadaphne6445 5 років тому +2

      you have more creativity that this guy presenting this ted talk

  • @ah5721
    @ah5721 6 років тому +532

    I am an ink& page sniffer 😆. I love the smell of old books !

    • @recoveringsoul755
      @recoveringsoul755 6 років тому +11

      Amanda H Me too and there is something sensual about a physical book. Not to mention a power outage, network outage, or emp won't hurt them.

    • @Joeda6
      @Joeda6 6 років тому +2

      you might be interested in a perfume by CB I Hate Perfumes called In the Library

    • @ah5721
      @ah5721 6 років тому

      Joeda6 sounds lovely !

    • @Starry_Night_Sky7455
      @Starry_Night_Sky7455 6 років тому

      Ha, I don't do that, but your comment, lol! Yeah, I know people that seem to get a happy high from smelling pages in books.

    • @catchthesedreams92
      @catchthesedreams92 6 років тому +1

      Sometimes they smell like chocolate

  • @ThugMuffinification
    @ThugMuffinification 10 років тому +90

    I'm in love with books, real books, and this just made me fall more in love with them. If he talked forever, I would faithfully listen to every word. And it reminds me of my grandma who showed me the wonder of the look, the smell, the feel and the magic that lies within each story. Magic is real.

    • @donmiller2908
      @donmiller2908 5 років тому +1

      I used to love real paper books too. Until I had to pack them up and haul them each time I moved. Every book I've ever owned, and I had thousands, I can now put on one Kindle.

  • @notme222
    @notme222 6 років тому +708

    Take the word "hilarious" in this title and replace it with "quirky" and I think you'd have a more accurate presentation.

    • @Aritul
      @Aritul 6 років тому +36

      Lol. I wouldn't say hilarious either, but I found him charming.

    • @DanHarkless_Halloween_YTPs_etc
      @DanHarkless_Halloween_YTPs_etc 6 років тому +44

      +notme222: Hear, hear. Not only is the art of book design not hilarious, but neither is the artist. Indeed, for the most part, I found him to be painfully unfunny.

    • @DanHarkless_Halloween_YTPs_etc
      @DanHarkless_Halloween_YTPs_etc 5 років тому +10

      +Ro Pi: Ya know, you're right. I was WAY out-of-line expecting to be amused based on the title "The hilarious art of book design" and the Description "...and he does it with a wicked sense of humor. In one of the funniest talks from TED2012..."! 🙄

    • @57thorns
      @57thorns 5 років тому +1

      There were a few times his well rehearsed jokes fell flat and the whole presentation got strained.

  • @thetherrannative
    @thetherrannative 5 років тому +5

    As an author... this whole speech was beautiful, and magical, and makes me so excited to be a part of something bigger. We create stories, but we aren't the ones who interpret them. We give pieces of our souls to those who clothe them and feed them and send them off into the world, and we watch them grow and mature in the company of those who understand them sometimes better than we do. These stories are our children, and it is such a wonderful thing to watch them grow and change, and to be able to share that growth with those who help us.
    Bless this man and every editor, publisher and book designer who has dedicated their life to helping us make our dreams come true. We would be nothing without you.

  • @addie1771
    @addie1771 7 років тому +534

    ....I somehow imagined that Shakespeare had the same personality as him.

    • @michaelgilchrist2831
      @michaelgilchrist2831 7 років тому +20

      what?

    • @DanHarkless_Halloween_YTPs_etc
      @DanHarkless_Halloween_YTPs_etc 6 років тому +13

      Emphasis on the "somehow". 🙄

    • @quickbeam7361
      @quickbeam7361 5 років тому +9

      Mmmmm i dont know why this makes so much sense but it doesssss

    • @sjsosokdksksk
      @sjsosokdksksk 5 років тому +3

      I can't imagine Shakespeare with this personality, but always thought Einstein would be like this XD

    • @fardareismai4495
      @fardareismai4495 5 років тому +9

      Shakespeare would be extra af. Might be more accurate than you think

  • @lookingforsanjunipero4542
    @lookingforsanjunipero4542 6 років тому +88

    I LOVED this talk so much. What a cool guy. I wish I could leave behind such a beautiful legacy. Well done! ❤

    • @CalWillify
      @CalWillify 6 років тому

      lucy. Chronically Ch/ill luv ur username

  • @penguinexpress12
    @penguinexpress12 5 років тому +29

    Who were those 7 dudes who kept laughing every sentence

  • @misterjerkface
    @misterjerkface 6 років тому +5

    Finally someone who understands my passion for books on a material level. The cover design, the font choice, the binding style, the weight of the pages.... YESSSS

  • @selena-9841
    @selena-9841 5 років тому +20

    WAIT I KNOW THAT FACE. I AM LITERALLY TAKING HIS BOOK DESIGN CLASS ON SKILLSHARE

    • @hatcheese2270
      @hatcheese2270 5 років тому +1

      omg ty def looking for that now

  • @pianobooks42
    @pianobooks42 10 років тому +6

    As someone who is considering book design as a career choice (I'm going into junior year of highschool), this is very inspiring. I love the passion he has for every book he sells! And I will now go, practice, and grow my skills, so that I can -maybe- reach this level of awesomeness!

  • @marachime
    @marachime 5 років тому +33

    such a cool Hufflepuff cosplay

  • @alexinitalics188
    @alexinitalics188 6 років тому +22

    I'm a giant bookworm and I absolutely love my kindle since I can have all the books on my bookshelf but it's smaller than most books I read. However, I can't imagine everyone ceasing to read actual books because there is something they have that can't be replicated.

  • @Logodesigngurucorp
    @Logodesigngurucorp 8 років тому +30

    Hilarious and educational. Chip Kidd is definitely among those inspiring individuals, you can listen to for hours without yawning. When learning is made fun, it automatically teaches us more to register and remember. Ted Talks is a great way to know what great minds think like, and what they have, to share.

  • @SabiNiRoy
    @SabiNiRoy 8 років тому +289

    More reasons to choose hardcover books than digital copies. It's the design!

    • @kaneda7368
      @kaneda7368 6 років тому +12

      Roy Cortez this is the exception, most book covers are pretty unoriginal and uninspired.

    • @wyrmoffastring
      @wyrmoffastring 6 років тому +20

      Digital books can have covers and also sorry but a cover isn't gonna be enough reason for me to sacrifice my limited tiny apartment space to store then and then move them around if I need to rent a different one, because my parents' generation fucked up the economy so bad I can't afford to buy my own place.

    • @Rorisgay
      @Rorisgay 6 років тому +4

      personally, for me, its kinda just the "spend more money and waste more paper vs not" thing, though admittedly, i do enjoy physical books much more than digital ones.

    • @DanHarkless_Halloween_YTPs_etc
      @DanHarkless_Halloween_YTPs_etc 6 років тому +1

      Yeah, as much of a book lover as I am, I just amassed far too large a library (would be fine if like I owned a big house that I didn't plan to move out of, but that's far from the case), so I've been attempting to re-buy everything I can in Kindle editions. Aside from the fact that selling a used book (even in perfect condition) doesn't net you anything close to what you need to re-buy it digitally, the majority of my library simply isn't available in digital editions, which is a bummer.
      Older books almost never seem to come back into print in Kindle format, unlike out-of-print CDs and movies that nowadays often get resurrected in download/stream-only form. I wish Amazon could spur the publishers to do something about that.
      As far as comparing print editions to Kindle goes, yes, there are certainly sacrifices in the realm of design, but my biggest complaint is that like 90+% of the time, books that have (internal) illustrations or photos in their print editions are either missing them entirely in the Kindle edition (even if the text refers to them!), or have horrible low-resolution renditions. That really makes me angry, and forces to me to spend time [re]scanning the images myself before getting rid of the hardcopies, and to maintain them alongside my Kindle files, which is a ridiculous state of affairs.

  • @katcurtismosphere
    @katcurtismosphere 5 років тому +1

    9:30 ..I literally bought this book based on it's cover. Not only did it change my life and many others, but he is now, by far, my favorite author! Thank you!!!

  • @wuugie
    @wuugie 7 років тому +156

    he clearly has gone mad. but thats ok.

    • @recoveringsoul755
      @recoveringsoul755 6 років тому +6

      wuugie and....your little picture proves that you haven't???

    • @LepidoliteMica
      @LepidoliteMica 6 років тому +5

      It's all those book fumes.

    • @purelydebased
      @purelydebased 5 років тому

      @@recoveringsoul755 Is this a joke or are you defending the presenter?

  • @vannymurillo9141
    @vannymurillo9141 6 років тому +34

    "Try to experience that in a Kindle!" LOOOVED IT!!!

  • @AtheistEve
    @AtheistEve 6 років тому +123

    Well, I hope that original tyrannosaurus illustrator got some dough for being the actual original artist.

    • @b_uppy
      @b_uppy 6 років тому +8

      JE Hours
      Not for the bits Mr. Chip did. This guy did take some artistic license.

    • @VestigialHead
      @VestigialHead 6 років тому +21

      +trollsneedhugs
      Did you guys actually listen to what he said? The company liked the design and requested that they get the rights to use the image. So yes the owner of the image got paid. Whether or not the original artist got any money is unlikely as an artist usually signs over ownership to the publisher.

    • @donsample1002
      @donsample1002 5 років тому +18

      Kutulue -- that was the movie company paying the book publisher for the rights to the image he copied. He doesn't say anything about the creator of the original illustration

    • @VestigialHead
      @VestigialHead 5 років тому +9

      +Don Sample
      Yes exactly. So as it had been included in the book the publisher likely owner the rights to the image. That is often how artists will license images for texts. Ownership is given to the publisher. So in that case the image owner did receive compensation.
      If the publisher did not own the rights they would have forwarded him to the artist to get the rights to use the image.

    • @Flamingerudostalion
      @Flamingerudostalion 5 років тому +9

      If an artist is inspired by a park bench and paints it, the one who built the bench gets no revenue. Same principle here.

  • @ABC-vk5yh
    @ABC-vk5yh 8 років тому +5

    Delightful and applies to teaching, dressing, living. Thank you for this generous gift and most enjoyable interpretation of book design.

  • @BereniceWeber
    @BereniceWeber 7 років тому +7

    Love Chip Kidd's art but have never seen him speak, he is hilarious and brilliant, what a treat!

  • @amyisaway7800
    @amyisaway7800 6 років тому +4

    this was beyond fascinating to me. weirdly enough, i was always in love with book covers as a kid, and would check the small print on the back to see who designed it. i rarely looked them up, but i felt recognition was due, because i think if a book's cover doesn't tell you everything you need to know and make you want to display it on your shelf, then it's not doing its job. also, i may have sniffed by ipad after watching this.

  • @coreyaudet4297
    @coreyaudet4297 5 років тому +2

    Wow! I watched the whole thing, and stood up and clapped at the end. Just ,,, real passion for the responsibility of bringing stories to life. Much respect professionally.

  • @PeaceandLove3236
    @PeaceandLove3236 10 років тому +37

    I have a kindle which I use to take on holiday with me, as taking all the books I want is pretty much impossible... But I do prefer actual books, as you can feel them, and smell them... The smell of a new book beats all...
    And people think I'm weird for that... I tell them they're missing out on so much... :)

    • @liizzset
      @liizzset 6 років тому +1

      Peace 〈3 ikr. Smelling a new book especially. Lovely.

    • @scentRose1
      @scentRose1 6 років тому

      Agree agree

    • @rach_laze
      @rach_laze 6 років тому +1

      No the smell of an old book is better, I'm talking pre 1920s here before all the parchment and glue regulations came in

  • @surendra1990
    @surendra1990 6 років тому +9

    He should have also talked about the failures and rejections.

  • @lilithgalac5102
    @lilithgalac5102 7 років тому +25

    God, this guy is amazing... I seriously want him to design the covers of my books, one day, far in the future.

    • @liizzset
      @liizzset 6 років тому

      Hazel Capulus I know the feeling.

  • @cheesecakelasagna
    @cheesecakelasagna 6 років тому +9

    So inspiring! Note to self: *Always think outside the box, think outside the medium!*

  • @user-mk9kw1xs4c
    @user-mk9kw1xs4c 2 місяці тому +1

    Потрясающе. Заключение - до слёз. Браво.

  • @yuuyacook355
    @yuuyacook355 7 років тому +172

    i guess you should judge a book by its cover

    • @JimSteinbrecher
      @JimSteinbrecher 6 років тому +10

      haruki murakamis sales figures suggest a lot of people already do.

    • @gowrikolal7170
      @gowrikolal7170 6 років тому +5

      No u shouldn't judge a book by its cover, u should judge the person/company that's designed it

    • @FearIsAScaryGame
      @FearIsAScaryGame 5 років тому

      Boooooooooooo

    • @titaniumtomato7247
      @titaniumtomato7247 5 років тому +3

      Thats literally what the cover is for, so yeah

  • @AshishGupta-ql9lq
    @AshishGupta-ql9lq 7 років тому +8

    i love that when he says try experiencing that on kindle

  • @Rsharlan3
    @Rsharlan3 5 років тому +2

    He uses at least three distinct energy levels. For example, about 8:20, he goes down to a matter of fact tone when he's listing the designer's responsibilities, which sharply contrasts with the outlandish style of telling the stories.
    This technique is really effective. And really hard to do well.

  • @flyfallnite
    @flyfallnite 8 років тому +328

    his glasses are wonderfully crooked

  • @atharvapande1373
    @atharvapande1373 8 років тому +15

    damn!
    The kindle punch was awesome :D

  • @amandasellers353
    @amandasellers353 9 років тому +60

    I wish I world have seen this video 20 years ago. I'm quite sure I would have chosen a different career path.

  • @IoannesNota
    @IoannesNota 3 роки тому

    Thanks Chip Kidd, this ted talk changed the way I do graphic design, it has been so useful since I watched it in uni, and now I am doing what I love with my practice. We are story tellers.

  • @laurenink8953
    @laurenink8953 6 років тому +1

    Killer work! I had no idea I had consumed so much media that he played a part in the creation of the image for. Love this. His delivery is so engaging!

  • @Messi6919
    @Messi6919 11 років тому +11

    He's Sal from Mad Men

  • @e.dnorth
    @e.dnorth 7 років тому +21

    Even if I hadn't liked any other bits of his speech [I did] he would have won me when he said, "Try experiencing that on a Kindle!"

  • @joelee5875
    @joelee5875 5 років тому +1

    I'm glad to hear anyone speak well of books and, or their covers.

  • @YokoshimaOfficial
    @YokoshimaOfficial 5 років тому +2

    This guys is not unique.... he's a RARE GEM. We need more people like him, courage to be you.

  • @b_uppy
    @b_uppy 6 років тому +3

    Love books. The batteries don't go out on them. Love many of Terry Pratchett's covers (though not all). They convey a lot about the story, when done right.

  • @ZynoaPiano
    @ZynoaPiano 9 років тому +62

    Those glasses tho...

  • @kathrynmcgehee3835
    @kathrynmcgehee3835 5 років тому

    He's one of my art heroes. I was lucky enough to listen to him speak with a handful of graphic design students when I was in college. Most fun lecture I've voluntarily attended.

  • @blenderpanzi
    @blenderpanzi 6 років тому +35

    Sorta OT: I once complimented an artist on deviantArt on landing a gig with a book cover of a fantasy series I was reading... they stole it! He was a student and they stole his artwork and put it on the cover of a book. They actually made it worse with an awful CGI background, but it still was one of the best cover in that series. I wrote to the publisher, so did he, never heard back. Next edition had a different cover and you couldn't find the old cover on any official website anymore. Welp.

    • @NotAnotherKuromi
      @NotAnotherKuromi 5 років тому +5

      So the original artist filed a lawsuit & won financial recompense?

    • @salamandastron90
      @salamandastron90 5 років тому +2

      @@NotAnotherKuromi by god i hope he did

    • @acrojen03
      @acrojen03 5 років тому +1

      salamandastron90 Well, they said he was a student, so maybe he didn’t have enough money to file a lawsuit? (If it ends up in court, you know.)
      I hope he got compensated though...

    • @janemiettinen5176
      @janemiettinen5176 5 років тому

      Hes not the first one and certainly not the last one, because DeviantArt is (free) art sharing site. If you dont read the small print, you just dont know you dont own your art anymore, but it doesnt change the fact that you dont. Always read the conditions/small print when uploading your intellectual content/capital online. Theres many more sites like Deviant.

    • @Candorsmayhem
      @Candorsmayhem 5 років тому

      Jane Miettinen actually, you have to voluntarily wave rights to your art. There are options for it. But it's an opt-in system. You retain your rights unless you select that.

  • @victoriar4579
    @victoriar4579 6 років тому +16

    He accassionally sounds like the crab from Moana. 😄

  • @CyberwizardProductions
    @CyberwizardProductions 5 років тому +7

    That's not book design - book design is the interior of the book. He's discussing cover design - vastly different.

  • @dariyatukhmetova1172
    @dariyatukhmetova1172 5 років тому

    wow, such a great speech. I have never thought about people behind book cover. He made very simple and clear appreciation for book cover designers. thank you very much TED inviting mr Chip Kidd

  • @DJ7223
    @DJ7223 9 років тому +8

    Amen, I hate reading on a kindle or Ipad. It's a pain.

  • @theultimatereductionist7592
    @theultimatereductionist7592 5 років тому +6

    I need physical hardcover copies of mathematical handbooks even though PDFs of the books exist online, for free or cheaply.
    It is impractical for me to keep interrupting whatever math I do on my computer by flipping between screens: from my word processor to the PDF of the book.

  • @shelleynobleart
    @shelleynobleart 5 років тому +3

    Absolutely sensational presentation from a brilliant designer. Quot-ey!

  • @froedlmetallmann4643
    @froedlmetallmann4643 6 років тому

    This guy. Amazing! He just made a topic expectedly dull overwhelmingly exiting.
    No clickbait at TED.

  • @greenschmoodle
    @greenschmoodle 12 років тому +1

    Great talk!! I love the passion. It's people like this that let's me know that physical books are not a dying art. It's becoming something special.

  • @joemug4079
    @joemug4079 7 років тому +50

    Could not IMAGINE being around him everyday.

    • @b_uppy
      @b_uppy 6 років тому +23

      Joe Mug
      This is a presentation by a person with public speaking skills. He is not like this all the time.

    • @NotAnotherKuromi
      @NotAnotherKuromi 5 років тому

      @@b_uppy So you know him in real life?

    • @b_uppy
      @b_uppy 5 років тому +1

      @@NotAnotherKuromi
      Lol.

  • @eloidumas4067
    @eloidumas4067 7 років тому +84

    great talk but i cant help to find it funny when he said "explain it to your kids" when describing a book... like how older generations dont know how computers works so they think it goes the other way around for millenials...

    • @VestigialHead
      @VestigialHead 6 років тому +6

      +Eloi Dumas
      In a lot of cases it does. Just go watch some of the Kids react videos. Half of them do not know how to use a rotary telephone.

    • @kaisailona685
      @kaisailona685 5 років тому +20

      @@VestigialHead Because rotatory phones have become oblivious. Why would you use them when you can do the same thing with a much more technologically advanced phone ? Books are different, they don't have the same use. But books evolve too. As an example paperbacks are becoming much more frequent. They don't replace each other since most people use them for different reasons.

    • @tylerrutherford4148
      @tylerrutherford4148 5 років тому +18

      I think you mean obsolete. Oblivious means having no clue.

    • @tylerrutherford4148
      @tylerrutherford4148 5 років тому +6

      I think it was intended as a joke as most kids or at least the millenial generation and forward are all glued to their phones.

    • @kaisailona685
      @kaisailona685 5 років тому +3

      @@tylerrutherford4148 Yes that's what I meant. Sorry, english isn't my first language :/

  • @-Fallen_Petals-
    @-Fallen_Petals- 8 років тому +2

    Chip Kidd is amazing. Love so much of what he talks about.

  • @TongjalWN
    @TongjalWN 15 днів тому

    Responsibilities of the book designer:
    1. To the reader,
    2. To the publisher, and
    3. To the author.

  • @DonnaMarie113
    @DonnaMarie113 5 років тому +4

    By incorrectly reading title, I thought TED Talk was going to be about designing "childrenn's" book covers.

  • @NathanGatten
    @NathanGatten 8 років тому +9

    PAUSE FOR LAUGHTER
    Seriously though. Chips awesome

  • @Huckleberry87
    @Huckleberry87 5 років тому +1

    I very much enjoyed this TED talk. The origin of the different book covers (especially Jurassic Park :) ) was really fun. I also appreciate the meeting of psychology and art that goes into design. Thank you Mr. Kidd.

  • @georginatoland
    @georginatoland 5 років тому

    Oh my gosh! I remember *shelving* these books at the bookstores where I worked. And yes, it made me want to read them.
    Years later, I can still recall how these books looked, just by their titles. That, my friends, is TALENTED BOOK COVER DESIGN. 👍🏼

  • @ItumelengS
    @ItumelengS 8 років тому +7

    glasses are on fleek though, slightly skew in a manner that i want to reach into the screen and just put them correctly 😕😠. but i am a recovering over correctionist so this is a good test for me hehehehe ...

  • @badlydrawn7476
    @badlydrawn7476 5 років тому +4

    It's as if Billy Eichner had eaten Mark Kermode.
    Very cool guy, very good designs.

  • @aricwood869
    @aricwood869 5 років тому +2

    Love it when Wes Anderson directs a TedTalk

  • @AsclepiasCorridor
    @AsclepiasCorridor 11 років тому +1

    Agreed. I never really considered book jacket design *as* an art form before. Now I want to peruse a book shop just so I can consider the covers.

  • @MirandaAdriaYT
    @MirandaAdriaYT 6 років тому +36

    Fascinatingly, good sir, plenty of millennials know what a paper media book is. Hur hur let's laugh at technology hur hur. By the way, ebooks use covers too.

    • @b_uppy
      @b_uppy 6 років тому +3

      Miranda Adria
      And he prolly designs covers for those, also.

    • @recoveringsoul755
      @recoveringsoul755 6 років тому +6

      It's just really, not even close to being the same. The texture, the colors, the types of material, the embossing, the shine, so much more artistic in a 3D thing than a flat picture of it digitized.

    • @charlottedatwani9819
      @charlottedatwani9819 6 років тому +5

      I think that ebooks is convenient but if you truly like a book, you should get a real one. Because the physically book itself embodies not only the writer, but the book artists vision.

    • @LepidoliteMica
      @LepidoliteMica 6 років тому +3

      Physical books are great if you admire the series enough to warrant it staying on your shelf after the first few reads. eBooks are better, though, if you use Bookfunnel to grab freebies, or if you have a series you're not sure on.

    • @AeromaticXD
      @AeromaticXD 5 років тому

      Recovering Soul plus there’s stuff about paper which we don’t entirely understand which makes information more easily digestible

  • @TheTillinger123
    @TheTillinger123 5 років тому +5

    So exhausting to watch. His designs are´nt bad but the way he presents himself is very taxing.

  • @goldenleaf8256
    @goldenleaf8256 7 років тому +1

    I never saw book covers in this way. Great lecture!

  • @suddenlystanning8307
    @suddenlystanning8307 5 років тому

    This guy is great! A real character. He’s funny enough to pull me in and capture my attention with funny voices and then- BOOM! Hits me with the facts! This was probably my favourite Ted talk to date.

  • @mirandnyan
    @mirandnyan 7 років тому +4

    Try experiencing that on a kindle

  • @yuuyacook355
    @yuuyacook355 7 років тому +38

    i know this vid will be great cause i got a tai lopez ad

  • @danrazART
    @danrazART 5 років тому +2

    I was not expecting such interactive logic and smartness in a book design that i would normally consider BASIC! I am talking about the Book " My Name Is Red!" He may act quirky and eccentric but inside, he is a genius.

  • @PogieJoe
    @PogieJoe 11 років тому +1

    I've read many of Kidd's own books, including a retrospective of his covers. He is an absolute genius and an inspiration. :D

  • @galer71
    @galer71 6 років тому +12

    his husband died 6 days after this video was released.. RIP.

    • @DocteurZeuhl
      @DocteurZeuhl 5 років тому +3

      6 years and 6 days. This video was posted on April 4th 2012, his husband died on April 10th 2018.

  • @JulieSaintanne
    @JulieSaintanne 12 років тому +4

    Enjoy, my bibliophile friends. Enjoy w nostalgia and knowing smiles.

  • @RichardCharter
    @RichardCharter 11 років тому

    By these presentations, he has certainly made his audience reconsider a lost art form. I could endlessly listen to one of his talks.

  • @christinazito7438
    @christinazito7438 5 років тому

    I just added at least half of these books to my reading list, thank you! What a great watch. Thank you for your creativity

  • @derAtze
    @derAtze 6 років тому +5

    Is this talk available on audible? *Sarkasm off*

  • @veo16
    @veo16 12 років тому +5

    the audio is so soft.. come on TED audio balance in editing please. ----

  • @ourblueheavendesign
    @ourblueheavendesign 6 років тому

    Very good talk, Chip Kid! Thanks for sharing. Love your name as well. I hate to admit it but when I run out of fiction books to read I pick them by cover. Now I know why most of the time I hit it right! Thanks to all book designers!

  • @wolfsingleton
    @wolfsingleton Рік тому

    Still one of my favorite talks ever. Solid information, entertaining and connected well.

  • @darkenwarrior
    @darkenwarrior 7 років тому +5

    what's with the glasses

  • @wonderguardstalker
    @wonderguardstalker 7 років тому +149

    Dudes jokes, spoken, acted, and written were all lame. But the actual information was very interesting.

    • @pygmyrhino5515
      @pygmyrhino5515 6 років тому +9

      wonderguardstalker You're using the word lame

    • @dhooth
      @dhooth 6 років тому +9

      no u

    • @NotAnotherKuromi
      @NotAnotherKuromi 5 років тому +3

      Agree 100%.

    • @quickbeam7361
      @quickbeam7361 5 років тому +1

      Well your grammar is lame. Try reading a book, maybe you sentences won’t topple from bad structure. :3

    • @tripthelightfantastic6519
      @tripthelightfantastic6519 5 років тому +2

      I agree but then I thought, he really doesn’t speak in front of people for a living. He sits in a room, probably alone most of the time, so how is he expected to be natural and comfortable in front of people. I think a lot of Ted talks tend to be like this. They all just try too hard. But yes I agree the information was really good.

  • @And3aPet
    @And3aPet 6 років тому

    This was a very enjoyable little visit to the world of book design ... and in the process I got at least three books I really want to read! Thank you.

  • @ntn_ntn_
    @ntn_ntn_ 6 років тому

    My favorite book cover designer - seeing this made me appreciate him 10x more. I recently picked up a copy of "Colorless Tsuzuku Tazaki" by Murakami, solely based on the cover, and I was delighted to find that he was the one behind the design.

  • @pqlasmdhryeiw8
    @pqlasmdhryeiw8 7 років тому +51

    Interesting content but delivery at times affected or fake.

  • @Nurpus
    @Nurpus 6 років тому +190

    I feel like I'm not gay enough to get this type of humor

    • @hourzerox
      @hourzerox 6 років тому +25

      how much are you in the gay

    • @360.Tapestry
      @360.Tapestry 6 років тому +11

      sad. tell us about it

    • @ccggenius
      @ccggenius 6 років тому +66

      Terrifying possibility: what if you're actually TOO gay to get this type of humor?

    • @lechatnoir157
      @lechatnoir157 6 років тому +7

      Nurpus Then you have to make love to men more :/

    • @Bob-np2uc
      @Bob-np2uc 6 років тому +17

      I was gonna disagree, but then I realised that I’m pretty damn gay, so I wouldn’t know

  • @spartan.falbion2761
    @spartan.falbion2761 5 років тому +1

    The writer designs the book, the graphic designer designs BOOK SLEEVES.

    • @TheMrVengeance
      @TheMrVengeance 5 років тому

      I didn't know the font, binding, paper weight, deckled edges, etc. etc. were all on the sleeve? 🤔

  • @andrineslife
    @andrineslife 12 років тому

    He's brilliant, a true inspiration to every graphic design assignment I've had :)
    I love my books, this makes me sound lonely, but they're like friends given to you by friends, unique and filled with personality and there's something really amazing about holding a book in your hands.