SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]
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- Опубліковано 22 лип 2024
- In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.
The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.
So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.
SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.
If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.
So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.
Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?
Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.
You’ll find out what they are in the video.
To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation, and its ranking algorithm in the video.
Timestamps:
1:37 What is SEO
3:40 How Google works
4:37 Google’s ranking factors
#seobasics #seo #whatisseo
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Hi, i'm very new to SEO. But I think probably this is what I wanted to do my whole life. A quite interested and joyful work station.
Wow, the video itself seemed a little bit complicated in some parts for me in the beginning, but for all of you who don't know anything about this subject and are just getting started, don't freak out, I took the time to take as many notes as I needed on my laptop, organizing everything and looking for some words I didn't understand the meaning, for example: "query", "Index", "Search intent", and so on. And I understood everything! really really well, so have patience, search outside of the video, take notes, and you will nail it :)
👍
It’s motivating to hear success like this. I’ve just started out and am ironically trying to make a blogging website about SEO. I’ve had frustrations! But I feel that it’s starting to make sense.
Well, it is often best to write about what you know. However, it could be useful to write about SEO from a beginner's perspective because, often, those who know the topic too well will not explain the fundamentals sufficiently for beginners to understand what they're teaching.
Very informative. Thanks for creating such amazing content for SEOs.
You're welcome!
Thanks for all the detailed information you have provided in this video. I like your way of explaining every point. Keep sharing such great videos in the future also.
Thanks a ton and stay tuned for more videos!
-Helen
Thanks for giving SEO beginners tutorial 🙏
You're welcome!
Nice video, especially the library example❤, in past, I have no idea how to explain seo to others, now I would use this example for explaining 'what is seo?' to my family and friends. Great job sir.
Glad it was helpful! :)
-Helen
Thank you for sharing! well explained and educational.
Glad it was helpful!
A decent enlightening post that you have shared and appreciate your work for sharing the data. I value your endeavours and all the best. Praise your work and continue sharing your data.
Thanks! Glad it was helpful!
-Helen
Thank you so much for the amazing value Ahref's !!
You're welcome!
Thanks Sam, great content. Highly valuable.
Glad it helps!
-Helen
absolutely fabulous introduction. Loved it. I am excited to complete the complete play list.
Enjoy!
-Helen
Wow amazing information I am completely new to this concept but you explained it so well it makes so much sense. Thank you 😊
You're so welcome! :)
-Helen
Hi ,
I wanted to learn SEO first as a freelancer , I don't own any website or blog of my own .
But how do I practice those keywords research or teachings and apply to someone else's website ?
Please help m e
I AM GOING TO IMPROVE MY WEBSITE SEO AFTER DOING THIS COURSE IS
VERY INFORMATIVE, THANK YOU FOR MAKING THE MASSIVE CONTENT FOR US AND HELPING US TO IMPROVE WEBSITE SEO
You're welcome!
How is your website doing this far? 🤔
Love you sir!
Right on time! I really needed this 😍 Thank youuuuu 🙏
You're welcome!
Many thanx that is sooo useful &easy to under stand .🙏
UR welcome!
-Helen
Thanks for this valuable content.
Glad it was helpful!
Thanks for the informative video. I am new to your channel, I really like the way you explain. Lets hope my digital marketing career work out well after learning from your videos.
Good luck!
I was waiting for this course
👍
Very informative and decent way to explain. deserves millions of subscribers
Thanks! We're working on it :)
-Helen
I must say, these videos are authentic and informative
Thanks! 🙌
-Helen
very informative brother, topics like these are very hard to describe in one sentence.
Glad it was helpful!
Many many Thank you so much!
You are welcome! :)
-Helen
🔥🎉🎉🔥🔥🔥🔥🔥
One question: Could you give an explicit definition for "content depth?" You talk about it in the primary ranking factors, but there wasn't an explicit definition like the ones you gave for backlinks and searcher intent.
This is actually the first lesson of the course entire. Sam talks more about it in the following lessons.
ua-cam.com/play/PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6.html
- SQ
awesome vid, thanks for the info
You're welcome!
I am unable to increase refering domain at one point of time site get repeated increase only no of backlink with static referring domain
Watch our link building tutorials: ua-cam.com/play/PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m.html
- SQ
Massive Course 😍😍😍🤩🤩🤩🤩
🔥
Greta playlist to follow and watch
👍
I found those videos through your SEO training course, would you mind very much adding a written version of each video in your course? I much prefer to read than to watch videos, so for now I've stuck to reading articles on your site instead.
Thanks for watching our course!
We didn't plan to create a written version of the course, but we have subtitles for each video - maybe they can help you in this case?
-Helen
Very good Tutorial! Thanks
You are welcome :)
-Helen
Very excited
👍
thanks for giving tips sir
You're welcome!
Hello teacher...How can get certified in SEO ? What are the best free and paid tools of SEO ?
A new series... hope it will teach us a lot.... generally peoples ignores fundaments and focus on the advanced things and they fails
👍
@
Thank you from Iran
You're welcome!
Thanks for sharing
Thanks for watching!
-Helen
Hola, yo estoy comenzando en SEO y me gustaría saber como debo interpretar cada métricas en Ahrefs, por ejemplo porque mi UR es mas bajo que hace un año o porque mi DR bajo solo un punto si mi UR bajo como 30.
Tienen algún video relacionado a este tipo de preguntas?
Hi! You may check our ES channel: ua-cam.com/channels/efBdNQ4Koc2HxO0g87Yr6A.html Maybe you'll find some answers there :) We have a Spanish blog as well: ahrefs.com/blog/es
-Helen
@@AhrefsCom Muchísimas gracias! 🤩
❤❤❤
very impotant info based, and I want to learn from your YT. I am from Bangladesh
👍
Hello Sir are your this SEO course available in other languages?
It's not currently available in other languages. But we'll slowly add them :)
- SQ
Please continue!
The other videos will be released over the course of the month.
- SQ
@@AhrefsCom all the best!
very good content
Thanks :)
-Helen
Lineamientos de la historia
How can I learn more about search intent ?
Here you go: ahrefs.com/blog/search-intent/
- SQ
thanks
You're welcome! :)
-Helen
im a new subsriber.thank for the info.
You're welcome!
🤗Danke
You're welcome!
are you provide complete course ? or only basic
Here's the playlist for the course: ua-cam.com/video/btwC4zmewss/v-deo.html
Or a complete course in one video if you prefer: ua-cam.com/video/xsVTqzratPs/v-deo.html
-Helen
Where is the book where can i find it
You're talking abut this book I believe: ahrefs.com/seo/book
-Helen
Sir now a days SEO is important I wanna learn SEO but in digital marketing this videos series for me plz guide me
Watch the course :)
- SQ
Xin chào chúc bạn ngày mơi vui vẻ. 👍👍👍🌹🌹
Why certificate is not provided after completion of 2hr long "seo course for beginners"
It's not a certification course, sorry. We are working on an Ahrefs certification course which is currently in beta here: ahrefs.com/academy But certification is not yet available 🙏
-Helen
Which tool to use for free to find the most used keyword
Not sure what you mean by "most used keyword"?
- SQ
@@AhrefsCom, I mean which website to use that is free , to find keyword
google planner
sir i have spent my20hours on seo but know only seo and its type defonitipn help me dear
You're on the first video of our course. Continue watching and you'll learn how to do SEO.
- SQ
@@AhrefsCom sir where can l apply seo i donot have web
How can I make my channel discover
Check out our UA-cam marketing playlist: ua-cam.com/play/PLvJ_dXFSpd2tsn8vwEmhFM0McBH4PhEty.html
- SQ
Good
Thanks🙌
-Helen
I am 2nd here
I want that hoodie
It's currently for Ahrefs employees only.
- SQ
i faken love you!!!!
👍
great teacher. always respect him. Love from Pakistan
Thanks!
@@AhrefsCom ĺl78pĺppĺ ĺlllplp
Uuiuuuty
It says a lot about someone marketing themselves for search engine optimization, when they are the first result in the search for search engine optimization
LOVE FROM MY COUNTRY. IM A BOT
Is this lesson still relevant with so many AI-driven results starting to populate search queries? Look at 6:53
What do you mean by AI-driven results in search queries?
-Helen
Correlation doesn't equal causation!
Just because a top ranking page has many backlinks, it doesn't mean that it ranked because of the links.
I never built links, and I have many pages on different sites that ranked, and then, acquired links as a result.
Backlinks still matter and might help with competitive keywords, but they are not crucial for other keywords. You try to make it sound as if backlinks are always necessary, while the truth is that their importance rise with the difficulty of the keyword, and they become really a waste of time and effort as the difficulty goes lower to the extent that your time is better invested in doing something else.
Agree with you... i think content matters the most with internal links and frequent high qulity content posting.... is it?
Imagine getting backlinks for hrefs😅😅
Waiting for the In-depth SEO Course in the Future Sam Oh
The lessons are being slowly released right now.
- SQ
Second commenter
I hope this course some how involves that nefarious Sam 2.0.
😉
We really need an explanation on what is SEO in 2021, huh 🤔
What I really hate about SEO, is that the web doesn’t strive to give a clear and comprehensive answer to the searcher. People compete and duplicate the same content infinite amounts of time to get some crumbs of traffic, producing a ton of wastes instead of systematized and valuable content for humans, not the google bot.
Ahrefs is super useful, don’t wanna hurt you guys! It’s just that stupid system, when you have to repeat the topic that has been totally covered before by so many people.
No worries, happy to help more people understand and get into SEO.
- SQ
Yes I agree 100 percent. I couldn’t help but notice that it gets too repetitive when one website doesn’t answer my question and I scroll down the SERP. But at least that gives us an opportunity to stand out from the duplications!
I'm First here 😊😁😁
Im new
Welcome!
Hey ahref you have 209k subscriber but you view are about 2k 3k or 4k why make a dedicated video on this topic from this new youtubers can learn about it
Not sure what you're referring to exactly. Could you clarify?
- SQ
Hi, is this course still relevant in 2023?
SEO basics haven't changed much over the years.
-Helen
Okay, thanks for the reply @@AhrefsCom
Just spam tags intil you get 50/50 score and your done no need to pay money
Tags? What tags?
- SQ
888!
“Neverthelest”
SEO is not important. Goole ads talks much
Why do you think SEO is not important? :)
- SQ
SEO is dead
Why?
- SQ