The Manga Business Explained: How manga makes money!
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- Опубліковано 1 сер 2024
- In this video The Manga Business will be explained, looking at how manga makes money and just the business model in its entirety alongside the influence of copyright law. The manga business can be looked at on two levels, namely manga and manga adaptations such as anime, light novels, video games, and merchandise. Similar to how comics make money in the west, manga relies on how much a manga sells. However, the manga industry begins with magazines that do not seek to make a profit, but rather serve as a way to advertise their manga using the names of more popular series. So, Shonen Jump will make money by using the names of One Piece, Demon Slayer, Jujutsu Kaisen, and more to grow the lesser-known titles that they have. This is why you see the rise of series like Chainsaw Man and Kaiju. The manga publishers rely on series building their own fanbases in order to sell collections which is where the publisher makes its money. Popular manga then get turned into anime which also serve as a way to advertise the manga. Popular anime with well-loved characters can be turned into toys, video games, and more and continue bringing in revenue and making the manga more popular.
The manga business model is a smart one, and a successful one at that, with manga publishers, earning large sums and the industry being worth billions of Yen. Manga artists also have the chance to make good money as long as their show becomes popular, as they are allowed to keep their rights. This video talks about how copyright works in the manga industry as well and goes into detail about who controls the manga industry and how they do it.
► Time Stamps:
1. Intro: 0:00
2. The Windowing Strategy (Business practice): 1:30
3. The manga business: 3:00
4. How anime and merchandise come about: 9:15
5. Who controls the industry: 11:40
► Excerpt:
Indifference to adaptations though, the legal protection of merchandise is complex. First, merchandise products such as toys or lunch boxes are not copyright works
in their own right and therefore are not subject to either the adaptation right
(Japanese Copyright Act, art. 26) or the permission requirement (Japanese Copyright
Act, art. 27). Indeed, there is no individual right which gives the copyright holder
control over making merchandise as such. Instead, the Manga copyright holders control merchandise using the copyright protection of the Manga’s characters rather than
the Manga as such. Japanese copyright law protects cartoon and comic characters as
art works (K.K. Matsudera v King Features 1992). As a result, using the characters as
images in merchandising is essentially a reproduction of the art work and therefore
subject to copyright. It is this copyright-relevant use which allows the Manga copyright holder to charge money in return for permission.
► Link to inspiration: Copyright and the manga industry: www.tandfonline.com/doi/pdf/1...
Manga business: / manga-anime-market-big...
The worth of the industry: comicbook.com/anime/news/japa...
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► "Copyright Disclaimer, Under Section 107 of the Copyright Act 1976, allowance is made for 'fair use' for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use." - Фільми й анімація
As someone building a manga anthology, I appreciate this
Got you my g 💯
Great video.. great analysis of the industry. Very informative. Keep em coming 👏🏽👏🏽
💯💯
Excellent video sir. Please make more
So much information, Thanks a lot 👍
Appreciate you for watching!
Great and really interesting video!
Appreciate that fam!
WSJ does not cost $10. where did you get that number?
Niiice
notif squad !!!
GANG
So author do keep the right to their own work?! I heard otherwise. When a series gets axed. Why the author can't take his work an try somewhere else like self publish to give his/her axed series a 2nd chance..And to editors have a say in how the chapter or the story is told?
Yes, authors and publishers both have rights, however, when a series is getting axed, the author must finish it, although in a very rushed manner.
An editor’s role most likely varies on a case by case basis. I’ve seen that they could have a big say in how the story is presented… but can’t say for sure. Thanks for watching!
@wholelottaanime2408 One thing I don't understand is if a series got axed why can't the publisher just let go of it and let the author try somewhere else since they clearly don't believe in the story or want to give it time to become popular.. I feel like managakas get the short end of the stick.
@@alpha-boss This comes down to the exclusive publication rights the authors normally sign with a publisher. Even though the author still technically owns the IP, originals and any derivative work of the same IP for PUBLICATION must be handled by the contractor, meaning you would not be able to even publish it on your own because it's exclusively tied to the publisher you signed that rights to. And the publisher wouldn't let it go because all that "advance" payment for the production was for the exclusivity rights, that was the deal. Unless you pay to get the rights back.
@ren_sensei I guess that makes sense but shouldn't the contract be automatically canceled once the series is axed and stops serialization. It's not like they'll be making money out of it so there for the author try to make it popular somewhere else...Also, does that mean the publisher can decide whether an author should do a sequel or move on to something else?
@@alpha-boss If they relinquish the rights, they would need to alter the original contracts which cost more legal cost and occurring lost for them. Now this will lead to predatory contract deals and that's a long story in itself. In short, businesses won't put themselves in higher risk contracts.