The INSANE Reason That Yahoo! Lost Everything

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  • Опубліковано 6 чер 2024
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    The Story of Yahoo! - The rise and fall of Yahoo is a dramatic story, but what happened to Yahoo!? How did they fail to buy Google (twice), and what caused the death of Yahoo? In this MagnatesMedia documentary, we explain the story of Yahoo, right from the beginning, with Jerry and David's guide to the world web...
    The decline of Yahoo... what happened?! Why did Yahoo become so popular when the internet first began, and then why did Yahoo's popularity fall so much? Sure, Yahoo still has services people use, like Yahoo Finance and Yahoo Mail, but what went wrong?
    In Act I, The Rise of Yahoo, we'll look at how Jerry and David created Yahoo from their college dorm room, and how they transformed it into a $128 billion empire (and one of the fastest growing businesses). In Act II, we'll look at Yahoo's missed opportunities to buy Facebook and Google, along with a series of catastrophic decisions that begun Yahoo's rapid decline. And finally, we'll consider Yahoo's business model, Yahoo's future, and what the next big internet empire could be.
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    The INSANE Story of Yahoo!:
    Yahoo could have been the most valuable company in the world.
    It was once the most visited website on the internet.
    They were worth $128 billion dollars.
    And in the late 90’s, they had the chance to buy Google for just $1 million. Yahoo said no.
    Welcome to the dramatic rise and fall of the original internet empire.
    Whilst this video covers the full story of Yahoo, we also look at several mini-stories, like the time Mark Zuckerberg went to Yahoo's offices, because Yahoo was trying to acquire Facebook. The deal nearly happened, but at the last minute Yahoo! lowballed Facebook, and the deal collapsed. Just imagine if Yahoo! really had bought Facebook, Google & UA-cam when they had the chance...
    00:00 The Story of Yahoo: What Happened To Yahoo!?
    00:28 Act I: The Rise of Yahoo!
    04:57 Act II: The Fall of Yahoo!
    #BusinessStories #MagnatesMediaMovies #Yahoo #MagnatesMedia #Business #Documentaries #Entrepreneurship #Entrepreneur
    Created by John Frazer & Hahoany Assad.
    DISCLAIMER: I'm not a financial advisor or journalist. I may receive a commission on affiliate links used. All content used within the parameters of fair use. This video was sponsored by Masterworks. See important Masterworks disclosures: mw-art.co/37WwvbD. This is not financial advice.
    This video (The Story of Yahoo - The Rise & Fall of Yahoo) is part of a series of mini-movies telling the stories of big businesses. In episode 1 we cover the story of WhatsApp (and how WhatsApp make money), and in episode 2 we cover the story of TikTok (and Bytedance's plans for world domination). If you want more business stories, documentaries & mini-movies, please consider subscribing to MagnatesMedia and checking out our other videos.
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КОМЕНТАРІ • 1,6 тис.

  • @gregvassilakos
    @gregvassilakos 2 роки тому +2625

    If Yahoo! had acquired Google and Facebook, they would have strangled them just as they did with GeoCities and Tumblr.

    • @djokotriono7787
      @djokotriono7787 2 роки тому +42

      even my yahoo email still have geo

    • @GaffsNotLaffs
      @GaffsNotLaffs 2 роки тому +139

      Sounds like a win to me.

    • @mogulcitymedia
      @mogulcitymedia 2 роки тому +9

      Fact

    • @jout738
      @jout738 2 роки тому +77

      Yes they would not have the leadership to run thoese small companies properly, so Yahoo would fail them, but then the word Google or Facebook would not be as nearly as famous world wide as it is today, when some else company would take their place.

    • @ronque23
      @ronque23 2 роки тому +64

      They should’ve just sold to Microsoft. After all those losses can’t believe they blew that one too.

  • @stefanwolf8558
    @stefanwolf8558 2 роки тому +1968

    Yahoo comes off as one of the worst managed companies in history. They had a shitload of money and acquired hundreds of companies but failed multiple times to land a jackpot: Google, Facebook, UA-cam, eBay etc despite being offered to them. It just amazes me how you can lose that many times in a row and not get a single win.

    • @shre6619
      @shre6619 2 роки тому +168

      The reality was they were turning gold into stone, whatever they bought became gold.
      Thats why, only the things they didnt touch become the true winners and kept their gold

    • @julioirawan
      @julioirawan 2 роки тому +152

      Those companies might turn into crap if it was bought by Yahoo.

    • @anomynus
      @anomynus 2 роки тому +82

      Imagine they did buy them though lol. You likely wouldn't know any of those names today.

    • @user-ux3qt4sx3e
      @user-ux3qt4sx3e 2 роки тому +65

      @@julioirawan then i want them to by tiktok

    • @aleksd286
      @aleksd286 2 роки тому +42

      Those companies became large just because Yahoo! Didn’t buy them

  • @CarlMahnke
    @CarlMahnke 2 роки тому +581

    The google search was prefered over other search engines, as they had this minimalistic start page, which loaded way faster than the competitors.

    • @slashd
      @slashd 2 роки тому +6

      @lbialk Bullshit, they are not selling personal data which can be related to a single person. They are selling access to a specific group of people which the advertiser targets with ads.

    • @sensiblename295
      @sensiblename295 2 роки тому +26

      Which was why I used to use them as my homepage in the days when my old computer spent several hours just waking up and launching a browser! I still do to this day.

    • @i_am_silkbeard
      @i_am_silkbeard 2 роки тому +8

      True! And to me, it wasn’t just because it was fast; I also used Google (even now) to test my internet connection 😅😅

    • @Kebersox
      @Kebersox 2 роки тому +8

      @@i_am_silkbeard This isn't a good idea. Google actually pays ISPs to be a priority. If your internet is shitting the bed there is a good chance it will still load google but struggle with other pages.

    • @dechubasco830
      @dechubasco830 2 роки тому +14

      Back then I had bad internet so I used to load "google" website to check if my internet was working because it would load even when the internet was so slow.

  • @archvaldor
    @archvaldor 2 роки тому +518

    The thing is had they bought Google they would have messed it up. There was a company called altavista which basically had the same system Google did before Google. Yahoo bought it and replaced their groundbreaking search engine with their own awful system.

    • @squodge
      @squodge 2 роки тому +25

      I remember using Altavista... I hated the interface, and it was ugly!

    • @hasturiath
      @hasturiath 2 роки тому +20

      Altavista I remember this one

    • @rookvee93
      @rookvee93 2 роки тому +35

      I was thinking the same. Google wouldn’t be google as we know it today had yahoo bought it.

    • @sonyarichardson000
      @sonyarichardson000 Рік тому +13

      Wow. Is that what happened to poor Alta Vista?

    • @wafi9462
      @wafi9462 Рік тому +21

      Hasta la vista, Alta vista…

  • @Internet_Canuck
    @Internet_Canuck Рік тому +276

    It’s so weird to hear about the downfall of Yahoo! Because my parents originally met on a Yahoo! Chatroom so I literally wouldn’t have existed had it not been for Yahoo!

    • @jethatheboss6895
      @jethatheboss6895 Рік тому

      What kind of nonsense parents u have

    • @casualobserver288
      @casualobserver288 Рік тому +15

      ​@@jethatheboss6895 Its the same today. many people meet online. Very common.

    • @9trogenta13
      @9trogenta13 Рік тому +66

      I bet Yahoo! was the sound made when you were conceived.

    • @nicktubara
      @nicktubara Рік тому +14

      That makes me feel so old hearing that, lol. Ive been using yahoo n had the email addy from yahoo since 1997. Ive also used sites like Alta vista, and excite. I learnt sum chat lingo thru using yahoo chat, e.g a/s/l and brb. Yahoo was my doorway to the internet

    • @Harcorwrestler
      @Harcorwrestler Рік тому +9

      @@9trogenta13 it was more like “You’ve Got Mail”
      Mom cheated on Yahoo! by using AOL.

  • @Goofer
    @Goofer 2 роки тому +874

    I worked at yahoo for 3 years (2010-2013), I was in the advertising technology team. The management was a mess, the thing about employees having to succeed or miss their target is real, and built up a lot of tension between teammates and it was messy af. It’s sad to see such a big company burned to the ground. Marissa came in and literally finished it, by spending most of the money by buying smaller companies/startups (like tumbler) than never saw the light after that. What a disgrace.

    • @wd1534
      @wd1534 2 роки тому +22

      M.was sent by L.P to terminate Y.

    • @Goofer
      @Goofer 2 роки тому +9

      @@wd1534 imagine lol.

    • @Aalliiiq
      @Aalliiiq 2 роки тому +21

      @@wd1534
      Oh shit right because they apparently dated when she worked at Google.
      Wow 😯

    • @MegaMaxiepad
      @MegaMaxiepad 2 роки тому +16

      @@wd1534 sending a hitman to kill someone on life support makes little sense

    • @aquamarine2044
      @aquamarine2044 2 роки тому +1

      Marissa drove that company to the ground! Bet she was a bitch to work for!

  • @SynthoidSounds
    @SynthoidSounds Рік тому +154

    Marissa Meyer was the real beginning of the end for Yahoo. Her weird management edicts, like requiring everyone to report on the best, and worst employees on a scheduled basis, created a horrible working environment. She also refused to hire anyone without an advanced university degree, which really made no sense in the internet universe. I remember that time, and some of the ex-Yahooers descriptions. Turning down the $44 billion from Microsoft, the ultimate missed opportunity. Truly awful mismanagement, ending up with the worst possible choice, Marissa.

    • @cksammi
      @cksammi 7 місяців тому

      This is the problem with letting a woman to be making a huge businesses decision. Women have their own strength but not in the body corporate decision making. This is no different than having a female running a brigade during a deadly war.

    • @Gadavillers-Panoir
      @Gadavillers-Panoir 7 місяців тому +5

      I still have a huge crush on her. She's a cutie 🥰

    • @niyiboots3641
      @niyiboots3641 7 місяців тому +14

      She kicked out all the men and hired women. Funny keep personal bias out of business, at least she got a diamond parachute $23M.

    • @fallenrebelx1029
      @fallenrebelx1029 6 місяців тому

      ​@@Gadavillers-PanoirYou probably like to get pegged

    • @boss_niko
      @boss_niko 6 місяців тому

      Females are bad CEOs. Marissa proved that again.

  • @DLWELD
    @DLWELD 2 роки тому +72

    I remember using Yahoo search - the screen looked like a circus midway - all sorts of distracting popups, adverts, - very distracting/annoying when you just want to work and do your search - Google, on the other hand, kept their main screen simple and minimalist - didn't get in the way, let you get on with your work..decision on which to use was simple.

    • @squodge
      @squodge 2 роки тому +1

      This is exactly why I started using Google back in 1997... it was elegant and just got on with searching.

    • @qbboo159
      @qbboo159 Рік тому

      yh

  • @da4127
    @da4127 2 роки тому +251

    Yahoo was a mess, when you entered the website around 2010 it was hard to tell wtf you were seeing, was a search engine? A mail service? A news site? It was so confusing to use any of their services while google had everything so organised

    • @1mol831
      @1mol831 2 роки тому +3

      I don’t know, I wonder if it’s possible in an alternate universe shit can be revived?

    • @JohnPaulBuce
      @JohnPaulBuce 2 роки тому +11

      true, theres too much happening in the screen, i only used yahoo to create a ymail acc to use in other platforms like facebook

    • @helloxonsfan
      @helloxonsfan 2 роки тому +7

      Now it seems to work best as a news portal & email service...!!!

    • @BenRangel
      @BenRangel 2 роки тому +9

      Felt kind of unavoidable as Yahoo dropped their own search. They couldn't just be a wrapper around Google search. They couldn't succeed with yahoo mail alone. They weren't famous enough for news to become a news site only.
      They probably felt like their selling point WAS the multitude of services.

    • @theBGCsatire
      @theBGCsatire Рік тому +1

      That's when Google was my favourite! It was a great homepage. News, search engine ... Everything you need right there.

  • @MNKShorts
    @MNKShorts 2 роки тому +290

    Yahoo was leading the Internet but the downfall was because they focused more on money rather than their user

    • @LyrixNChill
      @LyrixNChill 2 роки тому +8

      💯

    • @aatifkhan3159
      @aatifkhan3159 2 роки тому +17

      Customer satisfaction is much more important 👌

    • @stielimusterman3066
      @stielimusterman3066 2 роки тому +6

      Meanwhile Google today focuses more on censorship than their users...

    • @nvmffs
      @nvmffs 2 роки тому +5

      How are they focused more on money if they lost the battle with Google *because* they didn't focus on money as much as Google did with their better targeted ads?

    • @BuddyLee23
      @BuddyLee23 2 роки тому +6

      Capitalism as it should be. In some alternative state-sponsored system, Yahoo would likely get propped up for years or decades after their initial rise to the top, all the while still sucking and bleeding money.

  • @noiJadisCailleach
    @noiJadisCailleach 2 роки тому +323

    I'm surprised Yahoo said "no" to Google.
    Even back in 1997, it was already clear that Google was the superior search engine.
    Though admittedly, some classmates of mine back in around 2004 couldn't tell which was better.

    • @squodge
      @squodge 2 роки тому +49

      I completely agree. I remember back in 1997 when all my colleagues were using Yahoo to search for things (some preferred Ask Jeeves), and I kept telling them that Google was a better search engine. They all laughed at me and said 'Google' just sounds like a stupid word - I pointed out that 'Yahoo' is equally a stupid-sounding word. But they all disagreed. They said Google would disappear after a few months.
      And here we are 25 years later. I still use Google to this day because it's a simple search engine that just gets on with searching. Sure, we now have SEOs and all that crap, but Google's USP was a fast and elegant search engine - they've not strayed from that, hence their dominance as the leading search engine.

    • @nagyba
      @nagyba 2 роки тому

      Google, because it doesnt spread far left peopaganda

    • @cracked4707
      @cracked4707 2 роки тому +2

      @Yess7895 you better take that L like a man

    • @mpwilso
      @mpwilso 2 роки тому +2

      AOL was king back then and wait Verizon purchased that crap too.

    • @fambro7274
      @fambro7274 Рік тому +2

      @@squodge you are 25 years old today so in 1997 u were just few months old?

  • @TenableVegan
    @TenableVegan 2 роки тому +51

    You missed out In December 2016, Yahoo disclosed that hackers had stolen data from 1 billion Yahoo users in August 2013, and had also forged cookies that would allow an intruder to access user accounts without supplying a valid password in 2015 and 2016. This had a huge impact on their decline.

    • @lukebignell7846
      @lukebignell7846 Рік тому +1

      Yes this happened to my email account. I had to move to another provider because they ended up spamming all my contacts with malware links.

    • @javaman7199
      @javaman7199 6 місяців тому +2

      I blame the CEO. She really dropped the ball on that one.

    • @dtikvxcdgjbv7975
      @dtikvxcdgjbv7975 4 місяці тому

      True, though that was a state-sponsored attack.

    • @user-xf7kc8cp4x
      @user-xf7kc8cp4x 3 місяці тому

      I forgot about that 😮

    • @dtikvxcdgjbv7975
      @dtikvxcdgjbv7975 3 місяці тому

      Sounds like internal sabotage.

  • @jtmichaelson
    @jtmichaelson 2 роки тому +265

    Just to show how badly it is for Yahoo, I've been with them for a solid 22 years now. My email has always been a Ymail or Yahoo address. They were apparently acquired by AT&T and now I cannot get into my email. When I sign it it takes me to an ATT email client and I am not a member, so my email with Yahoo is forever lost.

    • @MegaMaxiepad
      @MegaMaxiepad 2 роки тому +24

      you should call their customer service line... all of these tech firms took a cue from Microsoft and all offer superlative 24-7 live support to their clients! but seriously, they should be able to get you in, unless your account has been inactive for years (mine is also from the 90s, but I still use it a lot for shopping, more than any of my other 20+ email accounts, actually)

    • @sMASHsound
      @sMASHsound 2 роки тому +17

      for the longest while i havent logged into my yahoo.. wonder if it still exists.

    • @phoenix5054
      @phoenix5054 2 роки тому +10

      My main email used to be Yahoo as well. I cannot log into it since the Yahoo hack since I f*cked around the confirmation questions.

    • @swampwiz
      @swampwiz 2 роки тому +6

      YIKES! ATT might be what puts me over the edge to change my E-mail!

    • @sMASHsound
      @sMASHsound 2 роки тому +6

      hey, tried it out. its still there, pumping away my newsletters. so i still have my back up email

  • @marcusphoenixish
    @marcusphoenixish 2 роки тому +194

    Omg Yahoo's management or director's really didn't have a clue. I can't believe the amount of lifelines they were offered and turned them down. The Microsoft turndown really was a terrible idea

    • @1mol831
      @1mol831 2 роки тому

      Yahoo still exists though, maybe it can be revived, if they turn into a right wing safe haven they might turn the tables.

    • @Apple-ho7ej
      @Apple-ho7ej 2 роки тому +2

      Ikr

    • @baiqi44
      @baiqi44 Рік тому

      I think Yahoo would've screwed up Google, YT and Facebook like they did with all their other acquisitions. Their one redeeming grace was acquiring Alibaba shares, but they also didn't sell their shares in that when it was really high a few years ago. Not sure how much they still hold and Alibaba stock prices have been going down a lot in the last few years.
      Yeah, the biggest mistake for Yahoo though was not selling to Microsoft (Microsoft got lucky by Yahoo rejecting the sale) when they were offered like $46 billion or something. I think Jerry Wang was responsible for that non-sale.

  • @macua7258
    @macua7258 Рік тому +19

    This is what happens to companies with no clear vision and direction. This is a good lesson for startups.

    • @klausstock8020
      @klausstock8020 6 місяців тому +1

      Every startup: "We learned that lesson. No clear vision and direction, and we'll be worth $100Bn in no time, just like Yahoo. Just need to sell and jack out before the hammer hits."

    • @javaman7199
      @javaman7199 6 місяців тому

      @@klausstock8020 Every startup: "Also don't put Marissa in the top spot. She'll just run it into the ground."

  • @19mitch54
    @19mitch54 2 роки тому +42

    The reason I ditched Yahoo was their annoying practice of trying to cover my browser with toolbars.

    • @johniii8147
      @johniii8147 2 роки тому +3

      That's a setting easily changed. Google is even worse.

    • @johniii8147
      @johniii8147 2 роки тому +1

      @@--Singularity-- That’s just part of having a computer or smartphones. Software is updated all the time

  • @beckyzwhite
    @beckyzwhite 2 роки тому +295

    No doubt, that during the decline, all of those failing CEOs received huge bonuses.

    • @Deriv44
      @Deriv44 2 роки тому +15

      Sure they did the beauty of a golden parachute

    • @jayg4424
      @jayg4424 2 роки тому +2

      @@ocularpatdown Hi, I'm with the Association of Retardery, and I have great news. You won retarded comment of the day! 🥇 Please continue to let your most base instincts of envy and jealousy drive your world view. It's much easier to control you that way.

    • @bytok
      @bytok 2 роки тому +2

      @@jayg4424 ha yeah, must be jealousy. Can't be anything else.

    • @turntprophet7960
      @turntprophet7960 2 роки тому +28

      Love how the CEO’s can fuck up the whole company and get a fat payday from it and the bottom peasants get fired and no package for petty things. 🥴

    • @good-tn9sr
      @good-tn9sr 2 роки тому +3

      @@turntprophet7960 in some cases they can and in most cases they can’t. I mean think about it economically, it wouldn’t fly with shareholders. However, a lot of them could lessen the effect of bankruptcy to themselves, unfortunately some can’t and hit a real low. This is just how business works. Employees when applying for a job take on the risk of being fired/get paid.

  • @10BestOnes
    @10BestOnes 2 роки тому +226

    Your videos are honestly amazing. Great research and great video editing!

  • @FractalRaver
    @FractalRaver Рік тому +22

    I remember the actual Yahoo directory. That was pretty cool. You could find similar sites to whatever you searched for, it had a curated feel. Tho I also recall it was removed pretty soon. I miss yahoo chat and stuff though. I spent so much time on that messenger and those rooms. Mostly gaming for me. It was about the same as AOL chat, maybe better.

  • @stevenw7623
    @stevenw7623 2 роки тому +18

    Yahoo’s comment section on every article was the best on the internet…so they shut it down before the last Presidential election to prevent people from making counterpoints to their politically biased news stories. My traffic to Yahoo went to zero, and here I am making dopey comments on UA-cam instead.

    • @lukebignell7846
      @lukebignell7846 Рік тому +1

      Yes I remember that. They basically shutdown their comments section and lost tons of traffic…Another idiotic decision

  • @alpal87
    @alpal87 2 роки тому +69

    The peanut butter spread makes a lot of sense and I’ve seen this happen with a lot of companies that have failed. When you start focusing on everything but nothing. Also, the rating and cut throat culture and lack of collaboration as a result still exists in a lot of large tech companies today. It’s v true that it’s to the own companies demise. You have people who constantly switch roles, departments, and in each new role people have preferences they deem critical to force change and then the cycle starts all over. Why would people share things they know for collaboration if they’re being rated regardless. You have 3 rockstars but have to still rate them and define the worst. 3 legs of the stool that happen within a lot of companies. Silos occur and overall business process flow is not understand and it’s troublesome to get to the root of issues.

  • @ananthraju9189
    @ananthraju9189 2 роки тому +35

    The quality is insane. I wonder HOW many hours you've spent editing this video!

    • @27forlife
      @27forlife 2 роки тому +2

      Probably months since he released his previous video a month ago.

  • @arbazansari9412
    @arbazansari9412 2 роки тому +2

    When people start to copy you, it's a sign that you're doing a very fantastic job!.👍🏻👍🏻 I can say this as i have seen some channels copying your youtube content. Your videos are getting better with every upload.

  • @neanda
    @neanda 2 роки тому +38

    Great research, cool narration, and I love the way you figure out what clips to use to back the story, and they actually flow well together. A well good video. I'm proper looking forward to more

  • @InvestwithHenry
    @InvestwithHenry 2 роки тому +78

    Another banger video! The value in these is insane! Learning aggressively.

  • @thebluecollarkid1521
    @thebluecollarkid1521 2 роки тому +27

    The quality of videos you provide and the amount of subscribers you have.... This is beyond me dude! You deserve better! You deserve more!

    • @jahjoeka
      @jahjoeka Рік тому

      Fun fact: nobody deserves anything.

  • @853massey
    @853massey Рік тому +1

    I’m loving this channel. Amazing content and documentaries, perfectly narrated and put together.

  • @Churros1616
    @Churros1616 2 роки тому +28

    It’s crazy that they started the internal rating system for employees to help weed out the less talented employees. They seem to forget that sometimes the problem is not the employees but management. They had to look in the mirror and fix that.

    • @Pulapaws
      @Pulapaws 2 роки тому +3

      The sad thing to that at didn’t weed out the weak worker but in a lot of cases had the weak worker be rated the top because he/she was the manager favor. The hard working thinking one sometimes at the bottom because they don’t like to brown nose but just do their job. My company I worked for had that but show that it kill teamwork and really didn’t weed out weak workers so they move to teamwork and doing teamwork assignments to have us work at a team together.

    • @chrsmcfrln
      @chrsmcfrln 2 роки тому +3

      The system was introduced by Jack Welsh at GE, and the business schools raved about it at the time. All the MBA clones and Big consultancies fell for it. GE eventually imploded of course.

    • @BeingShari
      @BeingShari 4 місяці тому

      Or even in a theatre play, minor roles are important for the whole show to work.

  • @misterdam4204
    @misterdam4204 2 роки тому +38

    Yahoo was relevant when dial up internet was the latest tech. I remember even those GIFs at the time would still take hella long to load, no wonder Googles integrated search ads were much more successful, most people don’t even realise the first couple results are sponsored ads as they pretty much hit your search requirement on the head and you click it 🤷🏼‍♂️

    • @nvmffs
      @nvmffs 2 роки тому +2

      Maybe but who cares nowadays about GIFs and the download speed? I'm also not sure about the first couple "sponsored" results being so relevant. My experience is different.

    • @parthsavyasachi9348
      @parthsavyasachi9348 2 роки тому +1

      For me Yahoo mail is still relevant because Gmail decides what I can send or not. Yahoo allows me to attach whatever I want.

    • @Churros1616
      @Churros1616 2 роки тому +1

      Most people do notice that the sponsored results are ads. What u talking about.

  • @negirno
    @negirno 2 роки тому +24

    It doesn't matter if Yahoo did the right things at the right time, it would always end in a corporate surveillance nightmare like ours sooner or later...

  • @Gh0st_0723
    @Gh0st_0723 2 роки тому +9

    I remember when Google was new and I was still reluctant to use it as a search engine over yahoo because i thought Yahoo was the best. It also helped that I used to play Yahoo games (8 ball) AND had an email address through them. Good times.

  • @SifiFan
    @SifiFan Рік тому +2

    My experience with 40yrs experience in the tech industry is that tech managers were failed upwards. I have had so many new managers get a job, fire all the original people and bring their own friends and family in. They also scrap the previous tech implemented and redo the tech as well. Then they leave and the company/ department fails. Then a new manager and the whole cycle starts again.

  • @bwtscience8670
    @bwtscience8670 2 роки тому +28

    1.I like the story & how its organized.
    2.The editing is great.
    Keep moving forward, I like your videos!

  • @oneoflokis
    @oneoflokis 2 роки тому +21

    *I have Gmail*, but I still kept and use, my old, original Yahoo Mail address!!!
    Everyone needs *at least* 2 main email addresses. (You need one for recovery!) And I don't see why these should be with the same company - in fact, they shouldn't!
    We need more diversity in the tech industry; not monopolies. 😏

  • @CHICANO1975
    @CHICANO1975 Рік тому +7

    I was in college in the mid to late 90s and Yahoo WAS the internet. I remember being on Yahoo Chat for large amounts of time, and yes, I used many of their services...Wow the interwebs have changed quite a bit since then.

    • @jonfreeman9682
      @jonfreeman9682 Рік тому +1

      Truly amazing times back in the day. The 90s were amazing.

  • @jeffchai6561
    @jeffchai6561 2 роки тому +19

    Summary: Yahoo failed because they were run by literal Yahoos!

  • @Moon-Real
    @Moon-Real 2 роки тому +9

    Amazing video mate

    • @MagnatesMedia
      @MagnatesMedia  2 роки тому +2

      Thanks a lot mate!

    • @ananthraju9189
      @ananthraju9189 2 роки тому +2

      Moon, your TikTok video is insane. The hook in the first one minute of that video is absolutely mind blowing. Great storytelling, editing and quality.

    • @DanielBMS
      @DanielBMS 2 роки тому

      @@MagnatesMedia You two should have a debate. The Moon video comes off as very technophobic and tabloid.

  • @Telluwide
    @Telluwide 2 роки тому +74

    Yahoo's story sounds like the direction Google is going in. Trying to keep everyone in their walled SERP garden. Between search snippets, UA-cam widgets, etc. If Google keeps going in this direction, it may find itself in a similar situation Yahoo did. With an upstart that sees an opportunity for cleaner and more transparent search....History has a way of repeating itself...

    • @snippets981
      @snippets981 2 роки тому +2

      Been thinking about this lately...

    • @LyrixNChill
      @LyrixNChill 2 роки тому +32

      Highly highly unlikely IMO. Google has dozens of free services, like UA-cam, that have managed to become woven into every aspect of millions of people's lives globally (like UA-cam). Google's name has even become a proprietary eponym for web searching. Good luck unraveling that.

    • @elrainswilson4820
      @elrainswilson4820 2 роки тому +1

      You got it write bro let's see how far will they go they think they are clever we are watching 😂😂😂

    • @LyrixNChill
      @LyrixNChill 2 роки тому +6

      @@elrainswilson4820 I just finished watching the "What'sApp Betrayal" video after this one! I think that is more the trajectory of Google. And although Facebook is the big bad bogeyman of privacy right now, 1 billion people aren't deleting it and signing up for Signal instead. Fascinating to see where this all leads. Honestly, I think most humans don't care as long as a service is "free" as far as they can see.

    • @Lucky-cu9rt
      @Lucky-cu9rt 2 роки тому +5

      Google is too clever, it won't go down that easily.

  • @kinnyboy
    @kinnyboy 2 роки тому +17

    They should’ve focused on answers. I still miss yahoo answers, and i feel like that’s the only thing Yahoo produced that got even a little uproar because people would miss it. So much fun

    • @kinnyboy
      @kinnyboy 2 роки тому +2

      @@Sara-wv3ms they shut down the servers for it. You can view the past questions but you can’t ask/answer anymore

    • @206Vin
      @206Vin Рік тому +2

      Yahoo Answers was the best!! Especially the Religion & Spirituality section.

    • @sternuens
      @sternuens Рік тому +1

      And the avatars.

  • @garycard1826
    @garycard1826 2 роки тому +8

    You missed this important fact. “AltaVista was a Web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own search engine.” - Wikipedia. Alta Vista was created by digital equipment corporation (DEC) and was one of the first Search engines and received 80 million hits per day in 1997!

  • @mohammadsirajuddin1102
    @mohammadsirajuddin1102 2 роки тому +5

    the editing is crazy

  • @c6jones720
    @c6jones720 2 роки тому +11

    I can remember being at college in 1998 and being taught telematics, studying this new fangled internet thing. They trained us to use netscape navigator and yahoo.

    • @johniii8147
      @johniii8147 2 роки тому +1

      That's all there was back then

  • @xx765
    @xx765 2 роки тому +14

    When Yahoo admitted defeat in online shopping in China, they surrender their operation in exchange for a stake in Alibaba. It went on to be worth a lot more than everything else left in the company. I guess in its home country Yahoo felt they had a fight so they never surrendered. Imagine if they decided to hand over their search/video services to the likes of Google and UA-cam, in exchange for a small piece of their companies.

  • @uncleted470
    @uncleted470 2 роки тому +10

    The amount of information this channel gives is just astounding. Jeez. I subscribed without even thinking twice.

  • @ggJin
    @ggJin 2 роки тому +9

    If the sites we know would have been acquired by Yahoo, it’d be very stale and outdated due to their lack of innovation

  • @TheRagingPlatypus
    @TheRagingPlatypus 2 роки тому +8

    Not Yahoo, but I've worked at companies like this. One I worked at had 6 departments for 22 people, in our location. The largest department was 6 people. They were intrinsically different businesses and little integration. The people in one department that was slow couldn't help a department that was swamped because they didn't know it. The only thing they had in common was a shared office space and boss.
    But it gets worse, this was just one location...they had many all over the country to "get market share". Some offices a couple of hundred miles apart. It would have made more sense to have one central hub for production with a few satellites to do work that had to be done in person. I remember a eight month period where I literally had nothing to do..neither did my staff. I even suggested training us in other work but the boss said that would take too long and take those people off their projects...so, we just sat there organizing our desks. The company is no longer there.

  • @buddystewart2020
    @buddystewart2020 Рік тому +2

    Yahoo chat rooms. I remember them. I used to go into several music chat rooms back then, and people in the room would raise their hands, get in line and spin a song when their turn came up. You could find a room for just about any musical style. Man, that seems like a long time ago.

  • @mbr0916
    @mbr0916 2 роки тому +3

    Anyone remember "Ask Jeeves" ...?!? It will always blow my mind how much the world has changed in my lifetime (born in 1991) 🤯 - and to think my parents & grandparents have gone through even more changes is just ... wow 😰

  • @whosebuilderandmakerisgod
    @whosebuilderandmakerisgod Рік тому +3

    I’ve started using yahoo a lot more. In 2022 I made a yahoo email. I found that yahoo search results are way less filtered than Google. Yahoo monitors you less and connects less of what you do, making you more anonymous.

  • @video99couk
    @video99couk 2 роки тому +5

    I remember the first time someone told me to try Google instead of Yahoo. It was terrible. I asked for UK weather forecast and it came back with loads of irrelevant junk. It was some months before I tried it again and it certainly improved.

  • @sulaf9605
    @sulaf9605 Рік тому

    Excellent vedio ….1.the topic 2.the speed of speaking 3.the written idioms 3.the illustrative scenes…..bravo 👏

  • @Hollowdude15
    @Hollowdude15 10 місяців тому +2

    This rise of Yahoo! is so entertaining to watch today and great video man :]

  • @youneke
    @youneke 2 роки тому +39

    Your video structure is insane! Everything was done perfectly, even the timing of your video sponsor. I am sure you get full viewer retention on your videos. You are a man that knows how to win.

    • @Zodroo_Tint
      @Zodroo_Tint Рік тому

      And now his ass is clean too because of your tongue.

  • @MagnatesMedia
    @MagnatesMedia  2 роки тому +9

    🎨 BUY & SELL SHARES IN MILLION DOLLAR ARTWORK: mw-art.co/magnates
    ^ Thanks to Masterworks for sponsoring this video.
    I'm back! 🥳 The rise and fall of Yahoo is a pretty wild story, with a few key lessons to learn too - hope you enjoy! :)
    WATCH MORE BUSINESS MINI-MOVIES:
    🔵 Episode 1 - The INSANE Story of WhatsApp: ua-cam.com/video/FQd5bo9nIZs/v-deo.html
    🟡 Episode 2 - The INSANE Truth About TikTok: ua-cam.com/video/djk159kLBwA/v-deo.html
    📺 And for our other documentaries, visit: ua-cam.com/users/magnatesmedia

    • @lancetheking7524
      @lancetheking7524 2 роки тому +1

      If we get 45 minute Goldens, I will watch it

    • @lucid1239
      @lucid1239 2 роки тому +1

      Your vids are of good quality but they are not popular

    • @lancetheking7524
      @lancetheking7524 2 роки тому

      @@lucid1239 some of his videos reach 200, some 1K, some 100K, some barely a million... that's popular in my eyes, but he probably rakes cash from people watching the entire 40 minute videos and watching the entire ads, since... UA-cam money rules

  • @MacStewart
    @MacStewart Місяць тому +1

    OK, I'm obsessed with this channel! so good and great presentation!

  • @mathgasm8484
    @mathgasm8484 Рік тому +2

    When I enlisted in the army in 2005 I had a co worker that worked at Geocities and was quite bitter about it.

  • @QuarantineV1
    @QuarantineV1 Рік тому +7

    I really enjoyed Yahoo's Fantasy Sports and Messenger back in the day. Messenger actually had a lot of neat features AIM didn't at the time, like games and music; a good portion of my friend group went there for chat rooms and stuff, so that was pretty awesome.

  • @shaneintegra
    @shaneintegra 2 роки тому +4

    Let's all take a moment of Silence for Yahoo messenger/chat
    Those days were so amazing

  • @tarwod1098
    @tarwod1098 Рік тому +2

    A few months ago I noticed that Yahoo was in my browser's recommendations as a search engine. It astounded me to see it was still around and I was curious how it would perform.
    The search results were kind of ok, but you have no maps to use and you can't make phone calls directly.

  • @ethopathos
    @ethopathos Місяць тому +1

    i love these media company deep dives! you killin it mane

  • @ivangutowski
    @ivangutowski 2 роки тому +26

    The thing is, you say - what if they had bought google and other Facebook - yet you show they still purchased many other companies that are unheard of now.
    I think the thing is buying google or facebook when they are small, does not mean that they'd be the same as they are today - if Facebook were bought by yahoo in 2006, it may have the same name, but with different budgets, leaders and direction it would not be the same facebook.
    So saying - if we'd just bought google then we'd be rich, is not true, because that version of google, with different opportunities, leaders etc. may not have had the recipe to become what it is today.

    • @iNsOmNiAcAnDrEw
      @iNsOmNiAcAnDrEw 2 роки тому +2

      Yeah, it's like Yahoo were first to do what it was doing, but not the best. They pounced on an opportunity and then didn't really advance their technology.

  • @MisinformationAgents
    @MisinformationAgents 2 роки тому +7

    great video, it is clear you put a lot of work in to it

  • @aadvertes
    @aadvertes 2 роки тому +1

    Amazing content again! Congrats!! Hello from Brazil ✌✌

  • @tanzanos
    @tanzanos 2 роки тому +6

    Who would have imagined that Google will turn out to be an Evil Empire!

  • @summery111
    @summery111 2 роки тому +16

    The only thing I still use in Yahoo is Yahoo finance. Great fundamentals, good chart with real time quote. Clears out the chaos in level 2. Hv myself in very stable emotion while trading. I think they should just focus on finance only.

    • @mpwilso
      @mpwilso 2 роки тому

      They also make a killing on currency exchange, little known fact. Forex

  • @AiBeautify24
    @AiBeautify24 2 роки тому +10

    I love it 💯❤️, great content, great editing skills, good graphics😍. Keep up the good work John!

    • @MagnatesMedia
      @MagnatesMedia  2 роки тому +4

      Thanks so much James, really appreciate the support man! 🙏

  • @reelpop776
    @reelpop776 7 місяців тому

    Your editing is so tight! Well done!

  • @skatee99
    @skatee99 8 місяців тому +1

    VERY well done, great job.

  • @xcoder1122
    @xcoder1122 2 роки тому +21

    And what do we learn from this? You need to have a vision. A vision of what you want to be and a vision of how things might change the world. The vision the founder of Yahoo had was to build a good directory and they succeeded. Everything that came later on was beyond their vision and thus doomed to fail.

  • @HepCatJack
    @HepCatJack 2 роки тому +13

    They had Yahoo Forums and purchased one list and kept the two products separate for far too long instead of merging the two taking the best features. Before Facebook and MySpace, they had a large market share of online discussion groups. For people who had set the forum to email deliveries, the emails of participants could be harvested by spammers before users suggested to them to remove the email addresses of the senders from the digests.

  • @HwoarangtheBoomerang
    @HwoarangtheBoomerang 2 роки тому

    The videos editing for this vid tells a great story ^_^.
    Great vid, btw.

  • @greymoon2
    @greymoon2 2 роки тому

    Thanks for a good video with insightful business narrative. I got some good pointers from it.

  • @sannyassi73
    @sannyassi73 Рік тому +6

    If Yahoo had gotten their hands on any/all of those companies they'd have gone down with the ship or we'd have never even heard of them. I left Yahoo when they suspended comments, the last entertaining thing they had- it was hella-toxic but that's why it was so entertaining.

  • @12345ngb
    @12345ngb Рік тому +7

    The major problem for Yahoo was that it got too much success fast initially. So the founders got a wrong idea of strength and value. There was a time when Google offered to buy Yahoo as well

    • @nachonachoman
      @nachonachoman 7 місяців тому +2

      You nailed it. They lucked into their early success. But couldn't see the future. Which is fine considering they didn't start the thing with the intention of being a business.
      The founders remind me of old Internet enthusiasts. Most weren't in it for the money. They just thought it was cool. Probably should have got somebody else to manage the business who cared about money later on. Jerry Yang stayed on too long. He was good early but they should have transitioned to someone else.

  • @tom.in.barcelona
    @tom.in.barcelona Рік тому

    Awesome video, subbed!

  • @Carsaddiction
    @Carsaddiction 2 роки тому

    Love the format, especially the chapter openings.

  • @IncomeBoost42
    @IncomeBoost42 2 роки тому +4

    Great video and story telling. Sometimes you wonder how did they miss on this opportunity but back then it wouldn’t have been so obvious.

  • @RondellKB
    @RondellKB 2 роки тому +10

    Yahoo literally made the worst decisions at every single step, maybe only except for the very beginning.

  • @darktealglasses
    @darktealglasses 2 роки тому +2

    No wonder why. I used to be a frequent visitor on their site and when I got bored with it, it's also going down. I guess I no longer felt like using it when everybody else also felt the same. Now I'm an adult and I've just realized what happened back then.

  • @chrisstrikes
    @chrisstrikes 2 роки тому

    Loving your videos. We need one about the story of google!

  • @billnotice9957
    @billnotice9957 2 роки тому +5

    As a former loyal yahoo user I was furious when then ended their comment section! Yahoo surrendered to WOKISM!

  • @barryallen_1989
    @barryallen_1989 Рік тому +4

    It is heart-wrenching to know these truths about YAHOO though I have not been it's great fan. Missing out opportunities to failure in organizing and the "Jack of All & Master of None" just made how relatable a company's decline can be to that of an individual's.
    P.S: Engaging narrative!

    • @jonfreeman9682
      @jonfreeman9682 Рік тому

      They made way too many mistakes. Missing out on UA-cam Facebook Google the buying trash like Mark Cuban company for $5 billion then turning down an offer from Microsoft and nail in the coffin was putting Marissa Mayer in charge. She's an idiot.

  • @user-fn4jl3uk2s
    @user-fn4jl3uk2s Місяць тому +2

    Yahoo rejecting a $44 billion buyout from Microsoft is nothing but complete arrogance

  • @harveysomanje5918
    @harveysomanje5918 7 місяців тому

    Hi, I really love your channel. It's been my go to place for inspiration since I watched one of your videos. Am an entrepreneur and would love to tell your stories in a segment on a magazine radio show am developing for a Malawi audience. Of course I'll give full credit. Thanks once again for your efforts, I appreciate how much hard work and long hours go into producing a single episode.

  • @ankanhalder8341
    @ankanhalder8341 2 роки тому +5

    This is a really good channel going deep into stories. Educational. Thank you John.

  • @passionforscience7048
    @passionforscience7048 2 роки тому +4

    Like always.... Love ur content 😍😍😍

  • @riskninja8194
    @riskninja8194 2 роки тому

    Holly shiz I just found this channel…the is truly undervalued…. This is going to blow up any day

  • @ctw2770
    @ctw2770 Рік тому +1

    I started using Yahoo in January 1999 as an email service and I still have the same email. Now I only use Gmai because my phone wanted me to use it but I still have the original email service as Yahoo. A lot of place as I remember such as Netscape, Firefox (I hated Internet explorer, then they went downhill too), Napster and all the services after. It was a shame that all of these sites Yahoo could have owned and they ended up owning none of them. Their chat rooms in 1999 & 2000 were some of the best chat rooms that were offered. I really miss those days. I had the Yahoo yodel for everything that would pop up even when I did it for everything that came and went on my screen.

  • @TheItalianoAssassino
    @TheItalianoAssassino 2 роки тому +4

    I remember Flickr. It was a good service tbh.
    Why is Yahoo! Auctions still relevant in Japan though?

  • @tsubject12
    @tsubject12 2 роки тому +3

    Yahoo was hacked in 2013 which Verizon didn't seem to know about until after they bought Yahoo.

  • @user-xf7kc8cp4x
    @user-xf7kc8cp4x 3 місяці тому

    Just discovered this channel. Really good

  • @danieleliyahu3014
    @danieleliyahu3014 Рік тому

    One of the most interesting videos I have ever seen.
    Thanks.

  • @Abd-zv2wh
    @Abd-zv2wh 2 роки тому +5

    loved it!

    • @MagnatesMedia
      @MagnatesMedia  2 роки тому +1

      So glad to hear that - thanks for watching!

  • @uniktbrukernavn
    @uniktbrukernavn 2 роки тому +42

    Always fascinating when big companies fail, as a photographer Kodak is the perfect failure; they pretty much invented digital photography, decided film was the future (narrator: it wasn't). Kodak never managed to turn things around and they now rent a shack 'down by the river', only 5 employees left, no dental.
    Something like this could never ever happen to a company like google /s

    • @LathropLdST
      @LathropLdST 2 роки тому +1

      Hahaha.
      In central/eastern Europe, it's alive and kicking :)

    • @hardcoreorpermadeath6102
      @hardcoreorpermadeath6102 2 роки тому

      You should check your facts, Kodak owns Carestream which is the leader on medical and dental imaging products around the world lol.

    • @uniktbrukernavn
      @uniktbrukernavn 2 роки тому +2

      @@hardcoreorpermadeath6102 "Carestream Health, formerly Eastman Kodak Company's Health Group, is an independent subsidiary of Onex Corporation which is one of Canada's largest corporations."

  • @BenSkyLakewood
    @BenSkyLakewood 8 місяців тому

    Good job as usual.

  • @silkstarlight
    @silkstarlight Рік тому +2

    That self rating system was from GE CEO Jack Welch, my friend's husband worked for GE and every team had to have one crappy review in the group every quarter, even if your work was done very well. It led him to find another job elsewhere.

  • @joyceannsolario
    @joyceannsolario 2 роки тому +21

    I am familiar with this because I remember being impressed b the way Yahoo was. I never thought a blank page with 1 logo at the middle and a search box, was going to take over. By the way what was that movie clip used? I want to watch that movie :)

  • @amraouza4937
    @amraouza4937 2 роки тому +5

    Dude , seriously congrats on 100k subscribers ... You are a true warrior in the yt space . So proud of you !!!
    Super deep and research quality as always 👏
    - an early subscriber 🤩

  • @netrowex
    @netrowex 2 роки тому

    Amazing content!

  • @biocapsule7311
    @biocapsule7311 2 роки тому +1

    So true, I stop going to Yahoo because their page was always so 'busy'. Whereas Google is just a name and a bar. And the only thing I have there is an email account because it's my first and now use as my secondary.