1:24 I know some cultures have the swastika as a holy symbol for centuries before the Nazis adopted it but that's something I definitely can't wear, isn't worth all the trouble and explaining and just doesn't feel right
I personally would wear this just to take this symbol back to our culture and normalze it. I think it’s sad that this religious symbol for divinity and spirituality got stolen from us and now means the complete opposite what we intended.
Agreed. The historical context of this symbol is really offensive if not insensitive to those who have suffered at the hand of Nazis. Reclaiming the symbol towards its holy cadence is, I’m afraid, impossible given the weight it carries.
@@jordanjenkins1973 Not a fact / research based take, but Im pretty sure that our current streetwear trends can always be seen years before on the streets in Japan and South Korea
It depends on everyone’s definition of street. Loud and with cartoons is some people’s definition of street while other like more low keys and not “hey look at me” clothing
Back when I first got into clothes, I wasn't really to interested in Kapital or Visvim because it was labelled as streetwear. It was only in recent years (ironically after being more open to streetwear), that I realised that I had more in common with these brands than I initially thought. They're definitely Americana-inspired brands that has elements of street mixed in, and that certainly doesn't make it street.
Street wear and street fashion can be anything! Regardless of the brand or it's given purpose or where it came from, and I think that's what's cool about Japanese street wear to begin with. So creating a video telling you what is and isn't street wear brand just feel counterintuitive to what street wear really stands for!
There are brands that are specifically designated as “streetwear” i.e. Supreme, Stussy, The Hundreds etc. There are brands that aren’t designated as streetwear i.e. LV, Dior, YSL. That doesn’t mean you can’t wear the ones that are not specifically streetwear in streetwear STYLE, that’s different. We would never call Dior streetwear but according to your point we could. This video points out the fact that these brands were not specifically streetwear BRANDS. We would never say that you can’t use them in street style.
Thx for clarifying this for ppl 🙏 especially Kapital i feel like the word streetwise has been thrown around a decent amount lately. Love the compromise on the intro btw😂 the old intro was just too good.
Yes! Great vid Reggie. Until you've lived in Japan long enough, it's hard to notice the subtle differences between street styles, or understand how here what drives people is the fashion or style than the subculture (wacko maria and the like notwithstanding). A future vid could be the various styles that select shops have curated and developed.
Would love to see more videos like this. Cool to learn more about companies and designers. There is more to fashion tips than colour blocking 🙃. Thanks.
I understand streetwear to be: people's own interpretation of how an article of clothing should make them look and feel, outside of how a brand would style those pieces. It was 'street' wear because people on the streets and not the runway did their own thing and expressed their own story. Bill Cunningham was a streetwear photographer. I remember in an interview, he said he would take photos if someone wore an accessory differently and made it their own. I believe 'streetwear' to be how we 'own' clothes ourselves. On another note, fashion pieces and styling are for inspiration. What you do with it is expression.
Just hear to say that Bape ain’t streetwear. Nigo was the heart and soul that made that brand a living and breathing part of the culture. After he left they lost it imo.
exactly! its about us understanding whats streetwear is. if you go back when Margiela started his brand it was for the people on the street, the waitress that works but whats to look good if she has a party after work. wouldn’t that be a part of streetwear? its all about our understanding of the term streetwear.
and honestly i dislike the term “streetwear” it limits your creativity and doesn’t give you the ability to expand and to explore more. attaching street to your brand isn’t “cool” like it used to be. its outdated and frankly boring. (unless you deliver it well)
I appreciate the CDG breakdown because I definitely didn’t know the full tree like that and that’s crazy! 😂 I will not remember that. Maybe over time I’ll retain that info but thank you Reggie.
@@aniro5204 what's funny is that I recently watched a UA-cam video where it explained the difference in meaning in different regions, and I completely forgot I commented this. Much appreciated 🙌🏻
Quite confused about streetwear category already 🤔, what's CDG logo means? (I wear plain black n white with hints of red, army green and blue with minimal logo, what does my look called? sorry tryin to know myself ✌🏼)
I believe CDG is a luxury Japanese brand under a French name but since they entered the streetwear market, I'd personally put them in the premium streetwear category. The "heart with eyes" symbol is not the official logo of the brand, but just a visual symbol of their PLAY clothing line. Your style definitely screams minimalistic, with the plain shirt with monochrome colors and small logos.
I'd love it if you could somehow describe why defusion labels are so popular in Japan? Like is it just a price point thing? Or is there an ideology behind it rooted in Japanese culture? Like I know here in North America we have Lexus/Acura being different from Toyota/Honda, but they don't have those same distinctions in Japan. So why would defusion labels in fashion be so different?
I have to be honest loved the start of the video with that song it had a lot of energy I was hyped and ready to watch till your intro came in it’s a very low energy and frankly boring intro would love something that matches the start energy-wise or go’s up u know like a good song or a movie the energy usually keeps rising to the climax
@@THECASUALco bro i like the intro, it seems really low-key for me and helps it blend from other videos which may be more or less hyped so it's not like shocking your ears if you get what I mean
A genuine shame that basically no one can create or wear converse collabs without getting shamed because of the grailed admins that made it a meme. There is no such thing as casually wearing converse without the stigmas anymore. The worst and most ironic part about it is that the grailed admin that gas lit, shamed and preached the converse meme is a massive IS Chisato Tsumori design collector which is a diffusion label itself, much like CDG where logos were the forefront and sellingpoint of the garments. Contradiction. I was looking forward to the Rick converse collab, but it looks like the toxic fashion media culture is going to say "converse bad" again.
Perhaps “at all” could be excluded from the title. I wouldn’t know about a lot of these labels if it weren’t for the heavy rooted connections to streetwear. All except perhaps Comme des Garçons have any traditional/European influence, but of course some of these are purely, aesthetically Japanese like Visvim. I suppose it could be said that Japan’s open-mindedness simply leads to an inescapable influence from streetwear when compared to the more traditional/European counterparts. It still annoys me that labels like LV, Gucci, or Versace shy away from their connection to hip hop and streetwear in general.
Really? People think that Yohji is streetwear? The same goes for Undercover is on the same level of punk/avantgarde as Blackmeans. I think people tent to think that because Comme des Garcons Play is the main cashcow for Comme des Garcons as a whole.
@@chillhomie7 lol it truly is I used to be heavy into it couple years ago, and they still have 300k followers and brands like chinatown has almost a mil. don't get it at all lol
OH Reggie, Reggie, mate... you seem to be trying to thread the needle with a more constrictive definition of 'street wear', but let's be REAL. Street ware was born out of multiple counter cultures and then blended together, from skaters in Vans with Anarchy In The UK Ts, to mandem on the corner in Nike trainers, track pants, and a Gucci sweater. While no one is going to say Gucci is (in and of itself) street wear, that fit sure is. This is simply because for anyone who has been into this fashion scene for more than a decade, we understand it's all about what the wearer does with the clothes, street ware is in how the outfit is put together, less about the label. People who only buy 'street ware label' brands are what we now call hypbeasts, and represent the opposite of counter culture. For me street ware is much more about how the person walking on the street decides to put their wardrobe together and not the tags on the back of the shirt. While punk itself, torn denim, combat boots, ripped t-shirts, and colored hair is not necessarily street ware, is is absolutely proto-street ware. That brings me to Undercover (easily my fav JP brand), a broad and diverse label that no question has pieces that are street ware, sure you want to split hairs and say street fashion, but when you do that it seems unnecessarily exclusionary. I for one do not think the need to bifurcate this very broad category of fashion into Street Ware and Street Fashion, why would you even do that? I got into the scene before it was called anything, because it was (and is) about the freedom to express yourself through your clothes, to use your fashion to tell the world who you are. Not to pick and choose from a set list of fashion houses, for me that is counter to counter-culture. ✌🧷🤲🙏♥
The point is not about what is streetwear per se. The point is brands that are labeled streetwear. There's no splitting hairs there. You just said streetwear is "How the user chooses to wear..." Using this logic how is anything streetwear? Undercover is not a streetwear brand plain and simple. It wasn't intended to be as such and the Japanese don't even use the word streetwear. "Street brand", "High brand", "Designer brand". That's what you hear. In this case the Japanese are far more exclusionary than I. I use an umbrella term to make it LESS exclusionary. So those who wear Undercover or Stussy or Gucci or have a proclivity towards so-called hype brands aren't excluded from the conversation where the various styles of street were born. In your words "proto streetwear". In my personal opinion it's "streetwear" that is the exclusionary term. Needlessly shoehorning labels that look like something familiar without considering it's origin, purpose, or intention. It's the entire point of THECASUAL; to shed light on the inner workings of brands, designers, and styles. I believe the conversation is limited once you separate street from fashion at this point. Streetwear is hardly counter-culture anymore admittedly. It's styles birthed from counter culture and primarily skate culture. Styles birthed from a movement subsequently get pushed to the "fashion" category, this "street fashion", I believe is a more than adequate description without alienating the original purpose.
@@THECASUALco (apologies for the length of this 🤦♂️😂 ) Frankly I misunderstood your intent with the use of 'street fashion' as opposed to #streetwear. I value your content, your insight into Japanese fashion for sure, so don't think I'm slating you. I agree that many people use #streetwear to gatekeep. I'm not saying that's what I believe you meant to do with 'Street Fashion', I do however think that beyond the intentions of the label, and really simply not having the phrase 'streetwear' in the language isn't much the point, it is interesting details about the industry, but fashion is art, and art is all interpretation. I understand that you want to differentiate labels who are simply called streetwear because it's easy from street inspired fashion, and that's valid, but for me both are streetwear, even if not called that outright. Once that piece of clothing is purchased the original intention of the garment's designer becomes secondary to the wearer. I love Acronym, and absolutely refer to EH's designs as 'techwear', but no place on any ACRNM media does that phrase exist, and yet does anyone not associate the term with the label? The phrase streetwear has become a beacon and an albatross wielded with wide swings, most of the time missing the mark. For most people 'Off White' is streetwear, for me it is 'designer fashion', as an aside because I think it is the opposite of what original streetwear intended, that's simply my opinion. I guess this is my ultimate point, and I appreciate the indulgence and space your channel gives for me to make this point, as you asked "You just said streetwear is "How the user chooses to wear..." Using this logic how is anything streetwear?" - I do not believe it matters what the designer calls it, what it is labeled as in 'Highsnobiety', I make it streetwear because I share the original ideals about fashion with those first counter culture movements, and attempt to reflect that in the clothes I wear. For me, we don't have any need to come with a more inclusive name for a broad range of clothing styles to make it more inclusive, we simply need to better police our own culture by reminding ourselves and others where it comes from. I agree that Undercover is designer fashion, the quality and designs make it so, without a doubt, but when I dawn a piece it becomes streetwear by virtue of how I wear it. This is 'how anything is streetwear'. This is how anything artful is anything meaningful. Let me just leave you with one well known example. Adidas and RUN DMC. RDMC wrote and recorded the song 'My Adidas', well before Adidas the company knew who they even were. That song fueled a run on shell toe Adidas, but the company was reluctant to sponsor the group. Rick Rubin invited a group of execs from Germany to a RDMC show and when the chorus for 'My Adidas' wrung out, the crowd all lifted one Adidas shoe to the sky, an auditorium of young consumers just made Adidas streetwear right in front of the Adidas executives eyes. They signed RDMC to a contract right then. Streetwear is already a category of fashion, and as far I am concerned streetwear and street fashion are the same thing.
Kapital is purposely kept small. Until a slew of people come to Japan and start buying it in droves , Kapital will always be what it is. At least here's hoping that is the case.
That Kapitol swastika jacket would be very controversial in many countries. The swastika is banned in most of Europe due to the association with the Nazis. I suppose you could get away with it in Japan as an ancient sun symbol.
These shxtty brands aren't Streetwear at all. Streetwear is a proprietary marketing phrase these wannabes are Infringing on and Many are being SUED for the Infringement.
None of these brands use the term "streetwear" in any of their marketing or bios. So they wouldn't be sued. Also in this video they are Japanese and don't fall under the same legal jurisdiction as western brands. Lastly it's okay to dislike the brands. It's all subjective anyway. But many of us are curious as to why you may think a brand is "shxtty"?
lol what makes you say that? this is one of the best thought provoking videos he released.. his channel was always about education and that's why most people gravitated towards it. I would understand if he deviated and started doing pickups and stuff, but his ethos is still educating the masses. So I really don't get how this comment can be said. p.s. I know you read this whole paragraph don't act like you didn't
I'd love to know what your thoughts are on making it better. Where did we lose a step? We can't be better if you just say "it's bad". We encourage everyone to state their piece and give us insight. That's what this space has always been about.
@@THECASUALco Ok. For one, I think you guys have become really focused on views. A lot of your vids have click-baitesque titles and thumbnails that turn me away. This video for example, feels like more of a complex article than a fashion youtube video. Two, I feel like you guys are recycling content. I don't mean that you guys literally remake old videos, what I mean is that most of the vids are really similar. If i were to present a solution, it would be to make a few videos that aren't just to get views. Make something that people into japanese fashion will actually find interesting.
Leo, just so you know you make valid points, but let me lay out the situation for you so we don’t get crossed up: There is a balance we have to maintain between viewership and interest. It’s an unfortunate reality that if we don’t get views we can’t grow the message of THECASUAL. It is our expectation that those who have been with us long enough understand the methodology between what is presented on a thumbnail vs. the content of the material presented. Our faith is placed very high in our community. So while you may think the thumbnail is clickbaity we count on you to know that the direction of the content and how it’s delivered is much different. That’s not to negate your criticism but to explain why we’ve gone in this direction. Secondly, part of the process of creating content is growth so we can make even better content in the future. Our goal has always been to expand the ideas presented here. We want the community that you are apart of to be strong and have a louder voice. We can’t have that louder voice if we stick to our corner and keep it to ourselves. Quite simply; we want to win people over to have an educated discussion about fashion in general. And finally, we decided this year that we wanted to refocus our efforts into Japanese fashion and brands. But it’s important that we re-establish our position in the market of Japanese fashion. A video like this is basically the kick off. So to end, and hopefully you got this far, Japanese fashion will be a larger part of what we do here moving forward as well as other content that we’ve been known to cover. So hopefully this clears it up and hopefully we can rehabilitate ourselves in your eyes. If not, we hate to see you go but we have to move forward and insure we provide the best content for the community we’ve managed to build with you all. Hope this helps, and thanks for the insight. We’ll definitely make sure we make more content that is geared towards our Japanese fashion fans.
Honestly I think streetwear is dead. Nobody is looking at Bape, supreme, kith the same way they did before. Now a days it all about vintage luxury pieces.
People that consider these brands streetwear obviously aren't that well informed when it comes to fashion 🤦🏻♂️ it's like categorizing Metallica as house music
@@cybergonk83 I did some research, seems to be comfortable casual fashionable clothes, mainly wore by males under 25, derived from diverse sources such as hip hop, surf,, sport, punk,
1:24 I know some cultures have the swastika as a holy symbol for centuries before the Nazis adopted it but that's something I definitely can't wear, isn't worth all the trouble and explaining and just doesn't feel right
Pretty sure the nazi swatiska is inverted and that the original is clock wise. But yeah totally get you, i would feel very wrong too
I feel like you'll only be comfortable wearing something like that in East Asian countries
I personally would wear this just to take this symbol back to our culture and normalze it. I think it’s sad that this religious symbol for divinity and spirituality got stolen from us and now means the complete opposite what we intended.
Agreed. The historical context of this symbol is really offensive if not insensitive to those who have suffered at the hand of Nazis. Reclaiming the symbol towards its holy cadence is, I’m afraid, impossible given the weight it carries.
It's not a swastika. It goes the other direction
Japanese streetwear is one of the biggest influence in street fashion around the world.
Why? No disrespect but I just want to know what makes you think that.
@@jordanjenkins1973 Not a fact / research based take, but Im pretty sure that our current streetwear trends can always be seen years before on the streets in Japan and South Korea
It depends on everyone’s definition of street. Loud and with cartoons is some people’s definition of street while other like more low keys and not “hey look at me” clothing
Back when I first got into clothes, I wasn't really to interested in Kapital or Visvim because it was labelled as streetwear. It was only in recent years (ironically after being more open to streetwear), that I realised that I had more in common with these brands than I initially thought. They're definitely Americana-inspired brands that has elements of street mixed in, and that certainly doesn't make it street.
Kapital stays underrated
Somewhat agree. Hyped Kapital clothes (smiley, bandanna, fleece and some kountry pants) are overrated.
To the uninformed
Kapital is super mainstream it’s not underrated at all
Street wear and street fashion can be anything! Regardless of the brand or it's given purpose or where it came from, and I think that's what's cool about Japanese street wear to begin with. So creating a video telling you what is and isn't street wear brand just feel counterintuitive to what street wear really stands for!
There are brands that are specifically designated as “streetwear” i.e. Supreme, Stussy, The Hundreds etc. There are brands that aren’t designated as streetwear i.e. LV, Dior, YSL. That doesn’t mean you can’t wear the ones that are not specifically streetwear in streetwear STYLE, that’s different. We would never call Dior streetwear but according to your point we could. This video points out the fact that these brands were not specifically streetwear BRANDS. We would never say that you can’t use them in street style.
We need a video on how to promote your brand from the ground up without making it and IG brand or something of that sort. 🙏🏽
FACTS BRO!
1:15 Spotted the boys from UpThere, Melbourne 👀
Thx for clarifying this for ppl 🙏 especially Kapital i feel like the word streetwise has been thrown around a decent amount lately.
Love the compromise on the intro btw😂 the old intro was just too good.
Yes! Great vid Reggie. Until you've lived in Japan long enough, it's hard to notice the subtle differences between street styles, or understand how here what drives people is the fashion or style than the subculture (wacko maria and the like notwithstanding).
A future vid could be the various styles that select shops have curated and developed.
Great video🤌🏾🤌🏾
I love Wacko Maria, did an entiree video based on it
Especially being from the Caribbean and their heavy core Jamaican influence 🔥
Yo THIS Video "went off " at 9 minutes 38 seconds . I started seeing some real fashion at its best . Thank you for show Reggie the casual . Good guy .
Always delivers thought provoking videos, thanks for the knowledge Reggie👏👏👏
10:07 the main japanese "street" trends/ideals/fashion and labels that exemplify said genres maybe?
Would love to see more videos like this. Cool to learn more about companies and designers. There is more to fashion tips than colour blocking 🙃.
Thanks.
Looking forward to the "street fashion" episode! Great video as always peeps!
Another good one Reggie, keep em comin.
I understand streetwear to be: people's own interpretation of how an article of clothing should make them look and feel, outside of how a brand would style those pieces. It was 'street' wear because people on the streets and not the runway did their own thing and expressed their own story. Bill Cunningham was a streetwear photographer. I remember in an interview, he said he would take photos if someone wore an accessory differently and made it their own. I believe 'streetwear' to be how we 'own' clothes ourselves.
On another note, fashion pieces and styling are for inspiration. What you do with it is expression.
Just hear to say that Bape ain’t streetwear. Nigo was the heart and soul that made that brand a living and breathing part of the culture. After he left they lost it imo.
i mean they're technically still streetwear, just not as good as they used to be
You should do a podcast
Loved it, kapital and visvim says most of it
exactly! its about us understanding whats streetwear is. if you go back when Margiela started his brand it was for the people on the street, the waitress that works but whats to look good if she has a party after work. wouldn’t that be a part of streetwear? its all about our understanding of the term streetwear.
and honestly i dislike the term “streetwear” it limits your creativity and doesn’t give you the ability to expand and to explore more. attaching street to your brand isn’t “cool” like it used to be. its outdated and frankly boring. (unless you deliver it well)
I appreciate the CDG breakdown because I definitely didn’t know the full tree like that and that’s crazy! 😂 I will not remember that. Maybe over time I’ll retain that info but thank you Reggie.
Amazing video! Though a bit confused about the piece on the left at 1:24...
the swastika isnt a nazi symbol, it is a holy Buddhist symbol adopted centuries before the nazis did
@@aniro5204 what's funny is that I recently watched a UA-cam video where it explained the difference in meaning in different regions, and I completely forgot I commented this. Much appreciated 🙌🏻
i learn something new every video!
noticed kimonos for sale by a denim company and have you talked about the old school rip stop? thank you
👏🏼
🐐🐐
It ain't easy 😜
🔥🔥🔥
Regggiiiee chhhaaasssuaaalll Reggie!!!
CDG collab with Nike is going to be interesting
Is just a T-shirt and a hoodie
From what ive seen it isnt that special
also a video on streetwear vs street fashion? what is the actual difference?
Quite confused about streetwear category already 🤔, what's CDG logo means?
(I wear plain black n white with hints of red, army green and blue with minimal logo, what does my look called? sorry tryin to know myself ✌🏼)
I believe CDG is a luxury Japanese brand under a French name but since they entered the streetwear market, I'd personally put them in the premium streetwear category. The "heart with eyes" symbol is not the official logo of the brand, but just a visual symbol of their PLAY clothing line.
Your style definitely screams minimalistic, with the plain shirt with monochrome colors and small logos.
Name of the brand that made the fit at 9:38? Thank you.
I'd love it if you could somehow describe why defusion labels are so popular in Japan? Like is it just a price point thing? Or is there an ideology behind it rooted in Japanese culture?
Like I know here in North America we have Lexus/Acura being different from Toyota/Honda, but they don't have those same distinctions in Japan. So why would defusion labels in fashion be so different?
then which brands are actually streetwear? can you make video on that what makes a brand a streetwear
Most of these Japanese brands gather inspiration from American workwear. Americana Levis
top 5 affordable street fashion brands
1. Uniqlo UT
2. I honestly don't know anything else
I have to be honest loved the start of the video with that song it had a lot of energy I was hyped and ready to watch till your intro came in it’s a very low energy and frankly boring intro would love something that matches the start energy-wise or go’s up u know like a good song or a movie the energy usually keeps rising to the climax
Sorry to disappoint. What’s crazy is that’s the intro for JUST this show and it’s been around a while. So I don’t know what to tell you.
@@THECASUALco bro i like the intro, it seems really low-key for me and helps it blend from other videos which may be more or less hyped so it's not like shocking your ears if you get what I mean
I dont understand why people say that Undercover is streetwear
bruh what are those blue dotted asics gel3s
A genuine shame that basically no one can create or wear converse collabs without getting shamed because of the grailed admins that made it a meme. There is no such thing as casually wearing converse without the stigmas anymore. The worst and most ironic part about it is that the grailed admin that gas lit, shamed and preached the converse meme is a massive IS Chisato Tsumori design collector which is a diffusion label itself, much like CDG where logos were the forefront and sellingpoint of the garments. Contradiction.
I was looking forward to the Rick converse collab, but it looks like the toxic fashion media culture is going to say "converse bad" again.
Perhaps “at all” could be excluded from the title. I wouldn’t know about a lot of these labels if it weren’t for the heavy rooted connections to streetwear. All except perhaps Comme des Garçons have any traditional/European influence, but of course some of these are purely, aesthetically Japanese like Visvim. I suppose it could be said that Japan’s open-mindedness simply leads to an inescapable influence from streetwear when compared to the more traditional/European counterparts. It still annoys me that labels like LV, Gucci, or Versace shy away from their connection to hip hop and streetwear in general.
Umm, Bape isn't Japanese now. NIGO sold.
It still operates in Japan even though it was sold to I.T. all the main offices are still in Japan.
Imma guessing brands like Heron Preston and ACW aren’t considered street wear even though their style fits the market
ACW is def street wear
Glock Santana Then undercover is too
@@yandhi_6382 in my opinion it depends on how you style it, or any brand really
Really? People think that Yohji is streetwear? The same goes for Undercover is on the same level of punk/avantgarde as Blackmeans. I think people tent to think that because Comme des Garcons Play is the main cashcow for Comme des Garcons as a whole.
Yo what's the name of that 🔥 fiiire jacket at 9:50?
Mastermind Japan x Greg Lauren
INTERESTING! WHAT IS STREETWEAR THEN?
Exactly, I'm lost here.
Can't imagine Reggie without a huge necklace^^
does anyone know the soundtrack used in this video?
Break it down... so it shall forever be broken! #streetwear
Is the woman on the back of that shirt the virgin Mary @3:06? Does anyone know the artist that originally painted her?
Almost looks like Immaculate Conception by Bartolome Murillo.
@@xxpatrick204xx thank ya
Unmm that symbols on the Kapital jacket ... you would go straight to jail here for wearing this.
They're actually backwards so it's ok. The bad symbol points the other way.
@@xxpatrick204xx you seriously think people make that distinction! ?
@@gavinreid5387 what stupid people think is no concern of mine
Another channel I've been watching for years but just realized I wasn't subscribed to🤷🏾♂️
Nowadays streetwear is not really old day streetwear
Why don't they just call CDGcube instead of CDGCDGCDG
what about cav empt
cav empt is such a hidden gem.
@@chillhomie7 lol it truly is I used to be heavy into it couple years ago, and they still have 300k followers and brands like chinatown has almost a mil. don't get it at all lol
We know better. Where were you in 1977? I still don’t understand what ‘you’ intend by the term “Street wear”.
OH Reggie, Reggie, mate... you seem to be trying to thread the needle with a more constrictive definition of 'street wear', but let's be REAL. Street ware was born out of multiple counter cultures and then blended together, from skaters in Vans with Anarchy In The UK Ts, to mandem on the corner in Nike trainers, track pants, and a Gucci sweater. While no one is going to say Gucci is (in and of itself) street wear, that fit sure is. This is simply because for anyone who has been into this fashion scene for more than a decade, we understand it's all about what the wearer does with the clothes, street ware is in how the outfit is put together, less about the label. People who only buy 'street ware label' brands are what we now call hypbeasts, and represent the opposite of counter culture. For me street ware is much more about how the person walking on the street decides to put their wardrobe together and not the tags on the back of the shirt. While punk itself, torn denim, combat boots, ripped t-shirts, and colored hair is not necessarily street ware, is is absolutely proto-street ware. That brings me to Undercover (easily my fav JP brand), a broad and diverse label that no question has pieces that are street ware, sure you want to split hairs and say street fashion, but when you do that it seems unnecessarily exclusionary. I for one do not think the need to bifurcate this very broad category of fashion into Street Ware and Street Fashion, why would you even do that? I got into the scene before it was called anything, because it was (and is) about the freedom to express yourself through your clothes, to use your fashion to tell the world who you are. Not to pick and choose from a set list of fashion houses, for me that is counter to counter-culture. ✌🧷🤲🙏♥
The point is not about what is streetwear per se. The point is brands that are labeled streetwear. There's no splitting hairs there. You just said streetwear is "How the user chooses to wear..." Using this logic how is anything streetwear?
Undercover is not a streetwear brand plain and simple. It wasn't intended to be as such and the Japanese don't even use the word streetwear.
"Street brand", "High brand", "Designer brand". That's what you hear. In this case the Japanese are far more exclusionary than I.
I use an umbrella term to make it LESS exclusionary. So those who wear Undercover or Stussy or Gucci or have a proclivity towards so-called hype brands aren't excluded from the conversation where the various styles of street were born. In your words "proto streetwear".
In my personal opinion it's "streetwear" that is the exclusionary term. Needlessly shoehorning labels that look like something familiar without considering it's origin, purpose, or intention. It's the entire point of THECASUAL; to shed light on the inner workings of brands, designers, and styles.
I believe the conversation is limited once you separate street from fashion at this point. Streetwear is hardly counter-culture anymore admittedly. It's styles birthed from counter culture and primarily skate culture.
Styles birthed from a movement subsequently get pushed to the "fashion" category, this "street fashion", I believe is a more than adequate description without alienating the original purpose.
@@THECASUALco (apologies for the length of this 🤦♂️😂 )
Frankly I misunderstood your intent with the use of 'street fashion' as opposed to #streetwear. I value your content, your insight into Japanese fashion for sure, so don't think I'm slating you. I agree that many people use #streetwear to gatekeep.
I'm not saying that's what I believe you meant to do with 'Street Fashion', I do however think that beyond the intentions of the label, and really simply not having the phrase 'streetwear' in the language isn't much the point, it is interesting details about the industry, but fashion is art, and art is all interpretation.
I understand that you want to differentiate labels who are simply called streetwear because it's easy from street inspired fashion, and that's valid, but for me both are streetwear, even if not called that outright. Once that piece of clothing is purchased the original intention of the garment's designer becomes secondary to the wearer. I love Acronym, and absolutely refer to EH's designs as 'techwear', but no place on any ACRNM media does that phrase exist, and yet does anyone not associate the term with the label? The phrase streetwear has become a beacon and an albatross wielded with wide swings, most of the time missing the mark. For most people 'Off White' is streetwear, for me it is 'designer fashion', as an aside because I think it is the opposite of what original streetwear intended, that's simply my opinion.
I guess this is my ultimate point, and I appreciate the indulgence and space your channel gives for me to make this point, as you asked "You just said streetwear is "How the user chooses to wear..." Using this logic how is anything streetwear?" - I do not believe it matters what the designer calls it, what it is labeled as in 'Highsnobiety', I make it streetwear because I share the original ideals about fashion with those first counter culture movements, and attempt to reflect that in the clothes I wear.
For me, we don't have any need to come with a more inclusive name for a broad range of clothing styles to make it more inclusive, we simply need to better police our own culture by reminding ourselves and others where it comes from. I agree that Undercover is designer fashion, the quality and designs make it so, without a doubt, but when I dawn a piece it becomes streetwear by virtue of how I wear it. This is 'how anything is streetwear'. This is how anything artful is anything meaningful.
Let me just leave you with one well known example. Adidas and RUN DMC. RDMC wrote and recorded the song 'My Adidas', well before Adidas the company knew who they even were. That song fueled a run on shell toe Adidas, but the company was reluctant to sponsor the group. Rick Rubin invited a group of execs from Germany to a RDMC show and when the chorus for 'My Adidas' wrung out, the crowd all lifted one Adidas shoe to the sky, an auditorium of young consumers just made Adidas streetwear right in front of the Adidas executives eyes. They signed RDMC to a contract right then. Streetwear is already a category of fashion, and as far I am concerned streetwear and street fashion are the same thing.
I pray, please don't let the normies and consoomer hype kids get into Kapital. They'll ruin it.
Kapital is purposely kept small. Until a slew of people come to Japan and start buying it in droves , Kapital will always be what it is. At least here's hoping that is the case.
you’re like 2 years late bro
@@THECASUALco I hope they never give in to international shipping and stay exclusive to Japan.
@@memopinzon there are a couple official retailers here in Europe tho
Available in London.
Mastermind Japan??
That Kapitol swastika jacket would be very controversial in many countries. The swastika is banned in most of Europe due to the association with the Nazis. I suppose you could get away with it in Japan as an ancient sun symbol.
streetwear is cheap wear
Splitting hairs here my guy.
These shxtty brands aren't Streetwear at all.
Streetwear is a proprietary marketing phrase these wannabes are Infringing on and Many are being SUED for the Infringement.
None of these brands use the term "streetwear" in any of their marketing or bios. So they wouldn't be sued.
Also in this video they are Japanese and don't fall under the same legal jurisdiction as western brands.
Lastly it's okay to dislike the brands. It's all subjective anyway. But many of us are curious as to why you may think a brand is "shxtty"?
1:26 imagine wearing that Swastika coat... yikes
I think BAPE is corny as hell
Stay tuned for my clothing line dropping Summer 2021
It's really sad to see how bad this channel is now
lol what makes you say that? this is one of the best thought provoking videos he released.. his channel was always about education and that's why most people gravitated towards it. I would understand if he deviated and started doing pickups and stuff, but his ethos is still educating the masses. So I really don't get how this comment can be said. p.s. I know you read this whole paragraph don't act like you didn't
I'd love to know what your thoughts are on making it better. Where did we lose a step? We can't be better if you just say "it's bad". We encourage everyone to state their piece and give us insight. That's what this space has always been about.
@@THECASUALco Ok. For one, I think you guys have become really focused on views. A lot of your vids have click-baitesque titles and thumbnails that turn me away. This video for example, feels like more of a complex article than a fashion youtube video. Two, I feel like you guys are recycling content. I don't mean that you guys literally remake old videos, what I mean is that most of the vids are really similar. If i were to present a solution, it would be to make a few videos that aren't just to get views. Make something that people into japanese fashion will actually find interesting.
Leo, just so you know you make valid points, but let me lay out the situation for you so we don’t get crossed up:
There is a balance we have to maintain between viewership and interest. It’s an unfortunate reality that if we don’t get views we can’t grow the message of THECASUAL.
It is our expectation that those who have been with us long enough understand the methodology between what is presented on a thumbnail vs. the content of the material presented. Our faith is placed very high in our community.
So while you may think the thumbnail is clickbaity we count on you to know that the direction of the content and how it’s delivered is much different. That’s not to negate your criticism but to explain why we’ve gone in this direction.
Secondly, part of the process of creating content is growth so we can make even better content in the future. Our goal has always been to expand the ideas presented here. We want the community that you are apart of to be strong and have a louder voice. We can’t have that louder voice if we stick to our corner and keep it to ourselves.
Quite simply; we want to win people over to have an educated discussion about fashion in general.
And finally, we decided this year that we wanted to refocus our efforts into Japanese fashion and brands. But it’s important that we re-establish our position in the market of Japanese fashion. A video like this is basically the kick off.
So to end, and hopefully you got this far, Japanese fashion will be a larger part of what we do here moving forward as well as other content that we’ve been known to cover. So hopefully this clears it up and hopefully we can rehabilitate ourselves in your eyes. If not, we hate to see you go but we have to move forward and insure we provide the best content for the community we’ve managed to build with you all.
Hope this helps, and thanks for the insight. We’ll definitely make sure we make more content that is geared towards our Japanese fashion fans.
5 minutes ago
First lol
Honestly I think streetwear is dead. Nobody is looking at Bape, supreme, kith the same way they did before. Now a days it all about vintage luxury pieces.
correction: it's all about high low now; mixing high end with low end. this is for people doing it right btw
@@hailtofashion true true
People that consider these brands streetwear obviously aren't that well informed when it comes to fashion 🤦🏻♂️ it's like categorizing Metallica as house music
What is your definition of street wear?
@@gavinreid5387 shortly put : streetwear was the evolution of skate wear back in the 90s
@@cybergonk83 I did some research, seems to be comfortable casual fashionable clothes, mainly wore by males under 25, derived from diverse sources such as hip hop, surf,, sport, punk,