7 Japanese Fashion Brands That Could DOMINATE the Western Market

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  • @inga4559
    @inga4559 Рік тому +61

    1:00 japan blue
    2:30 white mountaineering
    4:23 doublet
    5:44 readymade
    8:19 the viridi-anne
    10:38 monkey time
    12:00 and wander

    • @davrocket5304
      @davrocket5304 Рік тому +1

      2:50 janitors cloths made from bed sheets

    • @tsu08761e
      @tsu08761e Рік тому +3

      @@davrocket5304 you commented this twice and still got 0 likes

    • @davrocket5304
      @davrocket5304 Рік тому

      @@tsu08761e you must be very miserable in life by trying to get "likes" on UA-cam.

  • @lowkeybredhead8083
    @lowkeybredhead8083 Рік тому +123

    I like how you mentioned how Japanese denim is coming back. Japanese jeans are literally the best pants you can buy. A+++++ quality, they will never go out of style and they literally go with EVERYTHING. I like Japan blue a lot but I LOVE MOMOTARO. (same company)

    • @THECASUALco
      @THECASUALco  Рік тому +9

      I was about to mention that Momotaro was the same company but you got it!

    • @yeoj8554
      @yeoj8554 Рік тому

      that cost more what I eat rip

    • @yeoj8554
      @yeoj8554 Рік тому

      in a year probably..

    • @davrocket5304
      @davrocket5304 Рік тому

      2:50 janitors cloths made from bed sheets

  • @BlackAesop
    @BlackAesop Рік тому +4

    I lived in japan and loved seeing the changing vibes in shinjuku and shibuya. I was brrok musician so I wore what ever I could afford. Japan is great about do what you want and feel great in it. New fan here! love your content! Subscribed!

  • @renzrenzrenzrenzrenz
    @renzrenzrenzrenzrenz Рік тому +12

    I like the brand Saint Michael (Saint m6, Saint M××××××) which is also owned by Yuta Hosokawa with Cali Dewitt. The brand was started in 2020. It is more vintage aesthetic and they have many interesting design's which are mostly hand drawn design. And in the span of 2 years it is already popular among celebrities especially rappers and athletes. They already worked with Dickies, Takahashi Mirakami, Denim Tears and they have an upcoming Travis Scott/Cactus Jack collaboration.

  • @menace3507
    @menace3507 Рік тому +16

    Readymade is incredible. For me, the trend for others will come and go but I will always be a fan as long as they keep the same level of quality. Almost talked my homie into copping this $4K down puffer. He regrets not getting it til this day😂

  • @jessicawang9170
    @jessicawang9170 Рік тому +4

    The quality is always what I look for in every thing! I have to say Japan’s products are no doubts never fail!
    I have some Japanese clothes doesn’t need to be brand names that last 20-30 years with regularly washing and dryer as often as I want !

  • @quag3803
    @quag3803 Рік тому +12

    I would have loved to see more Japanese Denim brands like Karakuri and Evisu. They probably are the most likely to thrive in a western market.

  • @quannifer
    @quannifer Рік тому +9

    I've become a big fan of Nonnative lately. I don't know if I've ever seen you cover this really wearable and comfortable brand.

  • @obsidianswan5590
    @obsidianswan5590 Рік тому

    Dope channel. Been a fan of your content and flavor of delivery for a hot minute. As a lover of many Japanese cultural aspects of life and expresión, you kill it every time.
    Thank you

  • @mrotaveria
    @mrotaveria Рік тому +231

    imagine not being a millionaire and seeing this video...

    • @rudy7803
      @rudy7803 Рік тому +8

      poor you guess wrong channel

    • @soton5teve
      @soton5teve Рік тому +3

      Army surplus.....

    • @BabyJesus66
      @BabyJesus66 Рік тому +5

      Imagine there's no money. It's easy if you try.

    • @takareon
      @takareon Рік тому +6

      Imagine if this video was about fast fashion, too bad it's for people who love what they wear.

    • @RayNLA
      @RayNLA Рік тому +11

      You can be fashionable on any budget

  • @MitaroZ
    @MitaroZ Рік тому +3

    i've seen lot of foreigners(from koreans, chinese, north americans, australians to european people) in japan that only go to buy from japanese brands from the most known to the underground, japan is a well spot to find the best styles form vintage to beyond that. is good to know more brands if you can share more i would appreciated.

  • @EthelTurner-i9u
    @EthelTurner-i9u Місяць тому

    My friend sold the *amzclothes* and it looks like the real thing you showed. It even comes with an authenticity card that matches the serial number of each coat. But her fake was $150.

  • @Devananta-Rafiq
    @Devananta-Rafiq Рік тому +5

    Great list! Never knew that Doublet have a chance to go big in the west. I personally like the brand but it's too quirky to wear daily😅😅

  • @Tom_TTT
    @Tom_TTT Рік тому

    Thank you for the video. Will be visiting Japan in September and checking out your other videos.

  • @research1747
    @research1747 Рік тому +12

    I would like to see a brand that works for older people - seniors !

  • @austinpinilla7409
    @austinpinilla7409 Рік тому +8

    This was such a dope video, one of the great things the Casual has EVER given me is curiosity. He brings up a brand, and I'm in real time googling it. I will say I have never pulled the trigger because I'm not educated enough on how to shop in japan, and the costs of imports could be etc, but someday.
    COULD SOMEONE PLEASE ID THE BOOTS AT 8:29

    • @goodbyelucas4434
      @goodbyelucas4434 Рік тому

      Duellum patch boots, just google that. Duellum is another brand by the designer for The Viridi-Anne

  • @heatpursuit
    @heatpursuit Рік тому +5

    And Wander xpac 40L backpacks are the best in the world, no competition. The only backpacks I would ever spend my money happily, no remorse.

  • @tintinwario
    @tintinwario Рік тому +1

    6:34 BRUH!!! 🔥🔥🔥🔥🔥

  • @joeson7700
    @joeson7700 Рік тому +1

    Fashionable FUNDOSHI ( string jockstrap ) traditional wear could be MAJOR western everyday wear style ?

  • @Official_MikeyT
    @Official_MikeyT Рік тому +16

    Ever since late February I've been seeing tons of high school kids wearing 2016 spec Bape hoodies and an hour ago I saw someone wearing an old ASSClub cherry blossom hoodie. Still dreading 2030 when the denim vest obey snapback and YMCMB hoodie outfit shows its tastelessly scuffed face again.

    • @laugh-cry-n-think_
      @laugh-cry-n-think_ Рік тому

      😂 oh boy

    • @esaedvik
      @esaedvik Рік тому +1

      My neighbor wears Anti Social Social Club stuff I would know nothing about if it weren't for this channel :D

  • @aaronjanlistanco
    @aaronjanlistanco Рік тому

    White Mountaineering is now appearing in western market
    Vogue Runway features Doublet & White Mountaineering

  • @devinshaw3814
    @devinshaw3814 Рік тому +2

    Feel like many of the United Arrows sub-brands, such as Green Label Relaxing, could make the jump. Monkey time is a good shout though for sure

  • @roanaya2598
    @roanaya2598 Рік тому +1

    4:00 some crack is warehouse like, WH Crack for example.. but yeah its been taken to the streets a lot

  • @007phokus
    @007phokus Рік тому

    Thx Reggie!

  • @habl00pep
    @habl00pep Рік тому +1

    Great video but where the bits about fighting on the terraces ?

  • @OldManJohnny1
    @OldManJohnny1 Рік тому

    nice video mate! also, need your jackets link, it looks dope!

  • @kidelloco
    @kidelloco Рік тому

    Viridi-anne style i also in eu... leon louis, barbara gongini, first aid to the injured, army of me and powha.. to name a few

  • @GoufinAround_
    @GoufinAround_ Рік тому +1

    As a broader shouldered guy, even when I've been in good shape, I would love to try more Japanese brands but I'm always under the impression that the sizing will just not work for me

    • @cultclassics587
      @cultclassics587 Рік тому

      Homie I’m 6’3 and 200lbs and as long as I get a 44 in jackets they fit fine on me. Jeans fit extremely well I just use my American sizing 34 and I’ve never had an issue. Just go for it

  • @Senpaischick
    @Senpaischick Рік тому

    I really only came for the Kozue Akimoto thumbnail. I love her so much. lol

  • @SifuSatoru.
    @SifuSatoru. Рік тому +2

    Missed you in my feed brother

  • @tris10dm
    @tris10dm Рік тому +2

    Yup! Viridi-Anne is next to impossible to find good sizing for those who are larger/ taller. Also, their other line Duellum is amazing!

    • @THECASUALco
      @THECASUALco  Рік тому +1

      Somethings we gotta keep secret Tristend!!! Lower your voice! 😅

    • @tris10dm
      @tris10dm Рік тому

      @@THECASUALco 💀🤐

  • @Shaky.P
    @Shaky.P Рік тому

    White Mountaineering has been doing some great collaborations with Paul & Shark for the past couple of years it's how I found out about them.

  • @shreechanchitrakar1174
    @shreechanchitrakar1174 Рік тому

    simple tshirt and jeans enough for me. if its cold then hoodie and leather jacket

  • @coreymasoy7034
    @coreymasoy7034 Рік тому +1

    Awesome episode ❗🔥💯

  • @tai___pham
    @tai___pham Рік тому +9

    In Australia we're quite lucky to be close to Japan so there's a good selection of new & vintage retailers for Japanese brands. and wander has been a hit and there are other brands which could be on this list too that are quietly making waves here like Beams Plus and Snow Peak.

    • @bumenjoyer
      @bumenjoyer Рік тому

      Where in Australia do you shop for a large selection or designers besides farfetch or harrolds?

    • @tai___pham
      @tai___pham Рік тому

      ​@@bumenjoyer there's a handful of good boutiques and vintage sellers in Aus. I would recommend checking out Incu, Contra, Double Double, Supply, Up There, Above The Clouds, Chinatown Country Club, Highs And Lows, 108 Warehouse, Kloretex and Midnight Mart. GQ Aus also wrote about menswear boutiques recently!

    • @bigweka
      @bigweka Рік тому

      Like the the other commenter, I'd be curious to know retailers. I know Maplestore stocks some Japanese brands.

    • @theIdlecrane
      @theIdlecrane Рік тому +1

      ​@@bumenjoyer Havn in Melbourne

  • @jiesbin11891
    @jiesbin11891 Рік тому

    what coat is that on the thumbnail .. with the tiger on the hood part?

  • @proxy7874
    @proxy7874 Рік тому +9

    At this point Reggie and Squarespace are inseparable.

  • @suupremis
    @suupremis Рік тому

    Making the 222nd comment because we eclipsed out this bihhhh and there is nothing but ABUNDANCE!

  • @demorippa
    @demorippa Рік тому

    Hmmm. New to the channel. This my first video.
    Any of these brands good for 5'1" chubby black dude?
    Much needed closet refresh.
    PS. Also from the tropical Caribbean islands.

  • @bashtonbates2769
    @bashtonbates2769 Рік тому

    viridi one my favs but we was doing good gatekeeping it

  • @allbyolydesign
    @allbyolydesign 6 місяців тому

    Any women Japan stores we can shop from USA?

  • @JoseOrtiz-kb7jx
    @JoseOrtiz-kb7jx Рік тому

    Where did you get your back coat in this video?

  • @jaysato
    @jaysato Рік тому

    i would say brands like Montbell or Snow Peak maybe. Beams Plus.

  • @geck1204
    @geck1204 Рік тому

    I'm a big fan of Beams

  • @joaquin5007
    @joaquin5007 Рік тому +16

    Top 7 Japanese brands that offer sz XXL

    • @esaedvik
      @esaedvik Рік тому +2

      And how does their "oversized" stuff like Goopi Made even size up to western ones.

    • @ruud6828
      @ruud6828 Рік тому

      lose weight

    • @hankhillsnrrwurethra
      @hankhillsnrrwurethra Рік тому +2

      Years ago I worked in a one-hour film lab. The company brought in new Fuji machines. During a tech demo, someone mentioned that the buttons were really small. The Japanese tech didn't even look up from the screen. "No. Your fingers are too big."

    • @bradencrews5555
      @bradencrews5555 Рік тому +1

      FR an XXL gonna be a M tho

  • @jekku4688
    @jekku4688 Рік тому

    What do you know of Plank Project?

  • @VaughnCamacho
    @VaughnCamacho Рік тому

    fr doe do ur best to find a local fashion brand and support them especially if you like their pieces

  • @backlaceanarchy
    @backlaceanarchy Рік тому +4

    Just recently subscribed and I like your videos. Could you do a comparison of brands like this brand would be considered western version of this brand would be cool. I like brands like Vivienne Westwood, Blumarine, Jean-Paul Gaultier, and I wouldn’t know which brands to look for

  • @highclassplayersclub
    @highclassplayersclub Рік тому

    Would be nice if the list was written out so we wouldn’t have to screenshot every name

  • @DopaminePusher
    @DopaminePusher Рік тому

    I can barely afford Nike ACG but Readymade is dope

  • @siventamnani
    @siventamnani Рік тому

    Look at Maxhosa by Laduma Xokolo from South Africa

  • @stefeuphoria6086
    @stefeuphoria6086 Рік тому +1

    We all love japanese fashion, but they go crazy with their pricing 😒

    • @quiqugachq2
      @quiqugachq2 10 місяців тому

      Maybe they're trying to make the fact that anime characters often wear the same outfit everyday seem relatable?

  • @duranbodasing
    @duranbodasing Рік тому

    Amazing channel sir 🤙🏾💯

  • @greenmachatea
    @greenmachatea Рік тому

    Interesting channel. But not having any timeline when we need to go back and look for the brand names is kinda annoying. Will be super cool to add that like many do nowadays. Thanks for all those brands tho.

    • @THECASUALco
      @THECASUALco  Рік тому +1

      We’ll be sure to add chapters from here on out.

    • @greenmachatea
      @greenmachatea Рік тому +1

      @@THECASUALco thank you! Would love it! Already sub

  • @streetteams
    @streetteams Рік тому

    Yo! Good one.

  • @johnnyc.3261
    @johnnyc.3261 Рік тому +1

    Just to let you guys know, clothes are not an “investment”
    That’s like saying buying a soda is an investment because the cash back for recycling.

    • @THECASUALco
      @THECASUALco  Рік тому +2

      Actually an investment can be something that saves you money in the future as well. A pair of well made durable jeans that cost 300 but last for decades is better investment than buying a pair of $30 jeans every year.
      Investments don’t HAVE to be something that gives you money back. And investment is anything that allows you to have more money in the future. Whether that’s a house whose value increases over time OR a pair of jeans whose value doesn’t increase BUT prevents you from spending more money over time.

    • @johnnyc.3261
      @johnnyc.3261 Рік тому +1

      @@THECASUALco yeah, I guess if you bought clothes solely based on what lasts longer.

    • @THECASUALco
      @THECASUALco  Рік тому

      I mean admittedly most people don’t. Perhaps I’m thinking too much about myself. My bad on that point🫠

    • @johnnyc.3261
      @johnnyc.3261 Рік тому

      @@THECASUALco I actually think we’re both kinda right on this. I do buy some clothes based on quality of production and some items like jackets and jeans can be a good investment because they do last so much longer. Great video as always, I would love to see more videos on Amekaji/American heritage fashion done by the Japanese if you ever get the chance.

    • @THECASUALco
      @THECASUALco  Рік тому +1

      I’m on it

  • @DjWarp79
    @DjWarp79 Рік тому +1

    Yoshiokubo is up there.

  • @eee8164
    @eee8164 Рік тому

    Where is Nanamica and Norbit?

  • @tsu08761e
    @tsu08761e Рік тому

    i keep seeing lil uzi vert wearing doublet

  • @shubhammahar6566
    @shubhammahar6566 Рік тому

    white mountering was good

  • @AChairInspace
    @AChairInspace Рік тому

    Nothing was eye catching 6:33 this tho this is nice

  • @impyr3x293
    @impyr3x293 Рік тому

    timestamps pls

  • @StromLxrd6
    @StromLxrd6 Рік тому

    i dont see anything that has me in awe honestly

    • @THECASUALco
      @THECASUALco  Рік тому +1

      Do you need to be in awe tho? What brand has you in awe from the west? Just a question

    • @StromLxrd6
      @StromLxrd6 Рік тому

      @@THECASUALco Just a personal opinion. And I'm not a brand follower, more of I like what I like and put different pieces together. But not saying that I wouldn't wear any of those japanese pieces either.

  • @YONIGUNI
    @YONIGUNI Рік тому +1

    Everything Japan-made is high in demand

  • @dougaldarcy6463
    @dougaldarcy6463 Рік тому

    whohhhhh love readymade.....

  • @OhVitalising
    @OhVitalising Рік тому

    Shipping tho

  • @pablomacias7393
    @pablomacias7393 Рік тому

    I’m looking for brand sponsorships

  • @dovy6666
    @dovy6666 Рік тому

    wait denim is comming back?

    • @THECASUALco
      @THECASUALco  Рік тому

      It's always been back

    • @dovy6666
      @dovy6666 Рік тому +1

      @@THECASUALco damn gonna rock those ironheart again

  • @Aluenvey
    @Aluenvey Рік тому

    Japanese Denim would be rabbithole to the fashion.
    I already sleep on Japanese futons. I will say you might need memory foam.
    So anything of that vain Im up for.

  • @haylooooo
    @haylooooo Рік тому +2

    i’ve been pronouncing doublet as Double T for yearsss 😅

  • @comicog3
    @comicog3 Рік тому +1

    Sillage would go hard in the west.

  • @willberforce876
    @willberforce876 Рік тому

    this is overdue...japan got mad style....gotta go there to understand

  • @dipeshjirel321
    @dipeshjirel321 Рік тому

    What about bape 😢

  • @haroldgrey134
    @haroldgrey134 Рік тому +2

    Unpopular (or maybe it's popular i dunno) opinion: Readymade is overpriced and now unoriginal. High fashion labels do reconstruction/military. Anybody & everybody on insta & tiktok is remaking military garments. Duffel bags into coats using their home sewing machines. For a tiny fraction of Readymade's price. No way Readymade could capture the West now with this much solid competition.

    • @THECASUALco
      @THECASUALco  Рік тому +2

      Maybe BUT I would still argue that it's direction, name recognition, and consistency as a brand would surely have a leg up on many competitors. Also you have to remember the same can be said for ANY of the brands that were mentioned in the episode. Anyone could construct what The Viridi-anne does, or make a hoodie like Monkey Time, or outerwear like And Wander. Point? The issue ISN'T originality. In fashion it RARELY is. It's solid branding, audience, and consistency; all things that READY MADE already has.

    • @haroldgrey134
      @haroldgrey134 Рік тому

      @@THECASUALco For sure, that's fair. But - if readymade hopes to crack into more mainstream western markets, it can't be pricing one-off hand made garments at $9000 a pop! He'll need to branch out into lower price point T shirts with some minor detailing or something haha

    • @mrotaveria
      @mrotaveria Рік тому +1

      Readymade is the most overpriced brand I ever seen. There are jackets selling for 14k, or you can get cargo shorts for just 5k, lol.
      I'd feel so dumb buying things from them but, to each their own.

    • @menace3507
      @menace3507 Рік тому +1

      @@haroldgrey134 I hear u but kinda disagree. We already have plenty of luxury brands/companies out here with wild price tags. I don’t think they need to make lower tier items - even though I’d love that for myself lol - I think they just need a really good marketing department and strategy to be strong regardless of celebrity endorsement. My 2 cents.

    • @THECASUALco
      @THECASUALco  Рік тому +1

      Tbh I don’t buy anything from Ready Made for that reason. But there’s enough rich kids who would absolutely buy it for the lulz

  • @A.O.G_Clothing_and_Apparel
    @A.O.G_Clothing_and_Apparel Рік тому

    I came up with Neighborhood about 4-5 years ago as a brand even made a couple designs, until I found out it already exists in Japan. Ugh

  • @christopher_martin
    @christopher_martin Рік тому

    if they made it in American sizes that would be great but most Asian clothing brands would be good for kids in the U.S.....a XL in Asian sizes is like a small or medium in American sizes

    • @THECASUALco
      @THECASUALco  Рік тому

      Yeah... We're gonna cover that soon

  • @SashRosewood
    @SashRosewood Рік тому

    I loved And Wander until they collaborate with Adidas and Maison KItsune...

  • @Fj707ap
    @Fj707ap Рік тому

    clothes for the, you know what aint no street ... rockin this emo stuff to be honest. if any of these make it to the states it will only be worn by Hollywood and by their Stan boy fans

  • @guinguinness
    @guinguinness Рік тому +1

    St. Michael

  • @warrencooksey5603
    @warrencooksey5603 Рік тому

    Forgot Super Dry!

    • @marknemeth267
      @marknemeth267 5 місяців тому

      That's not a Japanese brand. It's a British brand with faux Japanese writing.

  • @taoronaldo
    @taoronaldo Рік тому

    I feel like Japanese people just do fashion better. The only premium clothes i can afford for now are from Y-3 and their Collab with Adidas.

  • @RoisRevent
    @RoisRevent Рік тому

    I would like to sell my brand in japan

  • @jonathanchen567
    @jonathanchen567 Рік тому

    Where is nanamica!!!! lol nvm good list!

  • @axljoe234
    @axljoe234 Рік тому +1

    Hysteric Glamour too?

  • @blackjackcwc
    @blackjackcwc Рік тому

    I feel for people who think they need things like this

    • @THECASUALco
      @THECASUALco  Рік тому

      They don't NEED it, but it's always good to have options in a world that provides options. The fact that we live in a time where we can present our interests via clothing says a lot about how far we have progressed as humans. Is it all good? HARDLY. We still have a long way to go but does it show a level of progression that's worth noting? Absolutely.

  • @deliveryboy
    @deliveryboy Рік тому

    I thought Readymade already had a hand in domination? Lol

  • @Mwnk-
    @Mwnk- Рік тому

    You uploaded in 360p

    • @THECASUALco
      @THECASUALco  Рік тому +2

      Actually its some UA-cam ridiculousness. The video is SUPPOSED to be in 4K but processing has been incredible slow

  • @diemes5463
    @diemes5463 Рік тому +1

    Comment for the algo

  • @quiqugachq2
    @quiqugachq2 10 місяців тому

    I wanna go to japan just to buy clothes and use vending machines

  • @yoyotubero1640
    @yoyotubero1640 Рік тому

    Geezus brand.

  • @Tokuushi
    @Tokuushi Рік тому

    "Jeeeeezuus" 🤭🤭🤭

  • @Mixalot140
    @Mixalot140 3 місяці тому

    Missed Fear of God

  • @PJ-gi1vw
    @PJ-gi1vw 19 днів тому

    Japan is the best to me.

  • @JasonCheeeseball
    @JasonCheeeseball Рік тому

    Blue blue Japan, warehouse

  • @bhaveshporecha
    @bhaveshporecha Рік тому

    Japan is the best streetwear country

  • @danp7304
    @danp7304 Рік тому

    Only if you know who starts wearing those brands..

  • @Gagglewarrior
    @Gagglewarrior Місяць тому

    Bro said fairly cheap for Japan blue that was a flat out lie. Idc if you have money or not buying a 200$ pair of pants is rețæřďèd

    • @THECASUALco
      @THECASUALco  Місяць тому

      It is just a matter of perspective and what you care about. What's expensive to one person is cheap to another.

  • @Majesticon
    @Majesticon Рік тому +1

    i've had the Viridi Anne on my moodboard for years. like with all these lables, price points and SIZING have kept me away from Japanese brands. they simply don't fit my buxom body

  • @jacobfarrell8892
    @jacobfarrell8892 Рік тому +1

    JESUS!

  • @alexandreramos4637
    @alexandreramos4637 Рік тому

    cada marca uma pior que a outra, é de uma probreza de espirito que é impressionante