PESTEL Analysis EXPLAINED | B2U | Business To You

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  • Опубліковано 25 чер 2024
  • In this episode of Business To You, Lars talks about the PESTEL Analysis (formerly known as PEST factors) and how to use it properly. PESTEL is a framework that helps analyzing the Macro Environment of organizations and is often used when starting a new business or when entering a foreign market. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal factors. Together these factors form a great representation of the general external environment of a business.
    More information:
    www.business-to-you.com/scann...
    Was the content helpful? Feel free to support the B2U channel with a donation of your choice: www.paypal.com/donate/?hosted... Many thanks!
    Useful data websites for your PESTEL Analysis:
    tradingeconomics.com/
    data.worldbank.org/
    data.oecd.org/
    www.theglobaleconomy.com/
    You might also like our video on Porter's Five Forces:
    • Porter's 5 Forces EXPL...
    You might also like our video on the BCG Matrix:
    • BCG Matrix (Growth-Sha...
    You might also like our video on the VRIO Framework:
    • VRIO Framework EXPLAIN...
    You might also like our video on the Value Chain Analysis:
    • Value Chain Analysis E...
    Lars de Bruin ( / larsdebruin ) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.
    Please feel free to subscribe to B2U if you don't want to miss out on any of our future videos on Business, Strategy and Management.

КОМЕНТАРІ • 390

  • @johnsonojofu6805
    @johnsonojofu6805 5 років тому +307

    "Alone we are smart, together we are brilliant" thanks for the video B2U, it was really helpful

    • @Franky566
      @Franky566 Рік тому +2

      no, no, no.
      thats the prime tenant of literal facism...
      (one stick is weak, but the facis is strong)

    • @Patrioticification
      @Patrioticification Рік тому

      @@Franky566 Right, because one-person companies are market leaders in all the relevant industries & those big giants that rely on teamwork are not (plus, they're literally fAsCiSm).

  • @kaylacalton3786
    @kaylacalton3786 4 роки тому +220

    I'm doing a PESTEL analysis for my master's program and this really helped with examples and clear up some confusion. Thanks sooooo much!!

    • @user-jk8km4uf7t
      @user-jk8km4uf7t 3 роки тому +5

      now its 2020,me too:)

    • @bozoalrifai
      @bozoalrifai 2 роки тому +1

      Hi Kayla we are here for the same reason, I am doing a PESTEL analysis for my master's program as admission assignment.
      This one helped a lot but I have still tons of questions

    • @sarkyrox
      @sarkyrox 2 роки тому

      Grt

    • @adeoor
      @adeoor 2 роки тому

      Can you do a video on SLEPTS

    • @owenmillie5299
      @owenmillie5299 Рік тому +1

      @@adeoor I read somewhere that SLEPTS AND PESTEL are almost the same thing

  • @Franci_stormblessed
    @Franci_stormblessed 4 роки тому +10

    The speaker might have a slight accent but he speaks so clearly that I understood everything! The explanation was great, thank you so much.

  • @BusinessToYou
    @BusinessToYou  6 років тому +107

    Hey guys, this is our first B2U business tutorial video out of hopefully many more to come. It was really exciting to make and we hope that it is of great use to you! If you have any questions, feel free to use the comment section down below. What business frameworks would you like us to explain in future videos? - Lars

    • @ahmedcia212
      @ahmedcia212 5 років тому +1

      Excellent please continue your excellent work

    • @christabellendwiga697
      @christabellendwiga697 3 роки тому

      Very clear and precise. I don't need to check another source to get the concept. Thank you

    • @dr.faithadhiambo254
      @dr.faithadhiambo254 2 роки тому +1

      Perfect! Would you please make one for SWOT analysis

    • @vkd8721
      @vkd8721 7 місяців тому +1

      GE McKinsey 9 square is also a great analysis to go over

  • @abdullahalshammeri8931
    @abdullahalshammeri8931 5 років тому +15

    it's extremely sad that your subscribers is not exceeding hundred thousands, one of the best videos i have ever played. thank u so much all data required is added here

  • @souravray4534
    @souravray4534 3 роки тому +2

    Appreciate the fact that everything was explained so clearly. Thank you.

  • @peterrussell1084
    @peterrussell1084 6 років тому +6

    Thank you Sir! That was amazingly explained. I literally spent hours trying to understand how to use this framework the right way and now I finally do! Keep up the good work, I subscribed! :)

  • @tuhindas6745
    @tuhindas6745 4 роки тому +2

    This is the best explanation about this concept that i have found in UA-cam. YOU NEED MORE SUBSCRIBERS !!
    Thanks!!

  • @minakshi8639
    @minakshi8639 4 роки тому +6

    This is such great content. And hats off to your explanation skills. I hope you start posting more often and frequently. I bet a lot of us needs you.

  • @shiferawlencho8799
    @shiferawlencho8799 Рік тому +2

    Wow! I'm happy to get this incredibly valuable UA-cam page on strategy. I highly appreciate your efforts in adding value in the Strategic management practices area. Thank you very much indeed.

  • @tijldude
    @tijldude 3 роки тому +2

    Thanks man. You really show integrity and a willingness to actually help. Great work!

  • @elly-smileyndume6806
    @elly-smileyndume6806 5 років тому +12

    This is so informative , in the most simplest explanation . Keep it up.

  • @wesleyclemm
    @wesleyclemm 5 років тому +2

    That was awesome!
    I actually learnt a lot for Preparing a PESTEL and SWOT analysis for my college assignment.
    Thanks

  • @angelaw7055
    @angelaw7055 2 роки тому

    I'm doing a PESTLE analysis for my business degree capstone project and your explanation and resource links are fantastic. Thank you so much!

  • @thatsHOUDINl
    @thatsHOUDINl 2 роки тому +1

    I'm literally having a group presentation and I didn't know what it's about till I watched your video sir. Thank you ❤️

  • @gingertomm__
    @gingertomm__ 3 роки тому

    I love this channel; I always find myself back here!

  • @AnuragSingh-lh9cd
    @AnuragSingh-lh9cd 5 років тому +3

    One of best videos I found on internet on business environment

  • @princegabby811
    @princegabby811 3 роки тому

    THIS IS THE BEST VIDEO I HAVE EVER WATCHED ON UA-cam....WHAT A PERFECT EXPLAINATION......GOD BLESS

  • @nyanpraterjr1819
    @nyanpraterjr1819 4 роки тому +1

    Thank you for making this video. I found it very helpful. You did a great job "breaking down" difficult concepts into easy-to-understand thought-bites.

  • @harutoofficial421
    @harutoofficial421 Рік тому

    Thanks man, as a person who slept through al least half of my lectures, this really helped with my assignment.

  • @reginaldrichardson6011
    @reginaldrichardson6011 5 років тому

    Invaluable service you are doing. Much appreciated

  • @emmanuelmwacha5958
    @emmanuelmwacha5958 4 роки тому

    Thanks for your excellent explanation with a clearly accent even a non English native speaker catch up all the words on the way explaining. Thanks so much. Keep waiting for more topics

  • @onyerispe7954
    @onyerispe7954 4 роки тому +1

    Thank you, this is so well explained in every aspect!

  • @priyambiswas
    @priyambiswas 4 роки тому +1

    Really precise yet examworthy. Thank you.

  • @nandychulu5977
    @nandychulu5977 4 роки тому

    i have been struggling with this topic for long. thank you it has been very helpful.

  • @grarog32
    @grarog32 5 років тому

    Excellent video, cramming for an exam, thanks Lars!

  • @Maggie87P
    @Maggie87P 5 років тому +1

    great video! this was extremely helpful for my coursework! thank youuu

  • @alonaplishko3205
    @alonaplishko3205 9 місяців тому

    Oh please i beg!!! Make more vidoes! I enjoy learning this material with the help of your charisma, proficiency and positivity

  • @haddijatousecka4901
    @haddijatousecka4901 2 роки тому

    The best as far as this course is concerned am now taking all my lectures from this

  • @elprofeallan
    @elprofeallan 5 років тому

    Very clear and useful, thanks for taking time to share this video with us

  • @tebogot-lala769
    @tebogot-lala769 15 днів тому

    Thank you for this. I’m doing PESTEL analysis for my postgrad degree and this helped me get a high level picture of all the readings I’ve done 👍🏽

  • @roninironini7429
    @roninironini7429 5 років тому +1

    very helpful, And your explanation are clear and fluent.

  • @mephistopan6638
    @mephistopan6638 3 роки тому +2

    This video deserves more recognition

  • @anitagomez9315
    @anitagomez9315 Місяць тому

    He summarised one entire two hour lecture under 10 minutes. nice efforts!

  • @iliketalkingaboutstuff3651
    @iliketalkingaboutstuff3651 2 роки тому

    Amazing video! 😍
    The best clip I came across- great production and explained very concisely!

  • @tereziaflamingoland7603
    @tereziaflamingoland7603 3 роки тому

    Fantastic performance. Massive THANK YOU!

  • @sascha_lifestyle
    @sascha_lifestyle 5 років тому +2

    I never leave a comment on UA-cam. I already knew everything about the PESTEL factors but I wanted to make sure I will not forget anything in my test... I just want to say that I think it is impossible to make a better Video on this topic than you did... Congratz!

  • @MinerlisAbreu9710
    @MinerlisAbreu9710 4 роки тому +5

    Please make more videos like these. Honestly, I'm currently preparing for an exam I have tomorrow and is this video has helped me undertand more than google, my professor and books combined. It would be great to have more stratigic management videos like these that talk about VRIO and other annoying frameworks that are just hard to undertand. Like Ansoff... BCG, and many others.

    • @BusinessToYou
      @BusinessToYou  4 роки тому +1

      That's great to hear Minerlis! Did the exam go well? Btw: one of the frameworks you are suggesting will actually be covered on this channel very very soon! ;)

  • @pgurung1586
    @pgurung1586 Рік тому

    You guys are doing a fabulous job!
    God speed!

  • @katarinakullova7306
    @katarinakullova7306 3 роки тому

    This was really great. Gaps that I have in PESTEL were all answered👍🏿❤️ thank you

  • @yimenkanj5137
    @yimenkanj5137 5 років тому +1

    unbelievably helpful, thank you

  • @heilsubot-betterhealth7466
    @heilsubot-betterhealth7466 2 роки тому

    A am doing a PESTEL analysis, this video really helped me to get a better understanding and clear some misunderstandings.

  • @sannahkakar7078
    @sannahkakar7078 4 роки тому +2

    How am i finding this just now? Im glad i did because I'm doing A level Business and its sad you have two videos available but you explain sooo well
    This is better than my lessons! wow
    thank you B2U!!!

  • @denisehowe9110
    @denisehowe9110 5 років тому

    Thank you, nice and clear, thanks again for helping me out on my assignment.

  • @akritikuikel8506
    @akritikuikel8506 2 роки тому

    Thank you, this video helps me to lower my exam stress little bit. 1st I watch this video and go through my class slides, and slides become very easy to understand now

  • @stepbro1992
    @stepbro1992 4 роки тому

    Very Good ! you explain the theory and then provide a good example. Well done .

  • @raybeamtotheface6540
    @raybeamtotheface6540 5 років тому

    Found your channel while studying for an exam in Marketing. Hope to see more vids from you :)
    Like your video, and love your channel name (Makes it easier to remember B2B, B2C)

  • @crazyiceasmr
    @crazyiceasmr 4 роки тому +5

    Hi, I'm studying Strategic and Marketing management this semester and this video has been so helpful. We seriously need more of this. Thanks

  • @arinadelondon
    @arinadelondon 3 роки тому +1

    Just discovered your page and I'm saying a big THANK YOU!!!!!

  • @Muffin_GG
    @Muffin_GG 4 роки тому

    Our professor showed your video in his lecture. Nice roundup of PESTEL! Keep it up.

  • @ChrstianW.S.
    @ChrstianW.S. 5 років тому +17

    Wow. Awesome video! As well the content and your confidence in speaking as also the production quality! I’m impressed and hope you can build up your channel. I subscribed you already and hope more videos are coming. Best wishes

    • @R3Core
      @R3Core 5 років тому

      I truely adapt this comment ! Big Up!

  • @sahilbhandari7569
    @sahilbhandari7569 6 років тому

    Very good explanation. Thank you very much sir. God bless you.

  • @bonisiwempungose7317
    @bonisiwempungose7317 5 років тому

    Thank you for a helpful video and your clear explanation, not forgetting the links added.

  • @pichayabuakhaow4731
    @pichayabuakhaow4731 4 роки тому +1

    astoundingly clear ! very good explanation in overall and each element to learn.

  • @farshadniknejad3713
    @farshadniknejad3713 3 роки тому

    Thank you very MUCH!! THIS video helped me a lot with my assignments of business.

  • @mariasalvemalacad8640
    @mariasalvemalacad8640 3 роки тому +3

    Thank you so much for this. 💜

  • @victoragu2260
    @victoragu2260 3 роки тому

    I really enjoy this video, this is pestel analysis simplified. Well done and remember "alone you are smart and together we are brilliant"😊💃

  • @manuelitahall2111
    @manuelitahall2111 3 роки тому

    Thank you for these business videos! I just found them today--

  • @hugodeysel6458
    @hugodeysel6458 2 роки тому

    I really needed to see this video. Thank you B2U, you just might have saved my final year from becoming an extended one.

  • @raevan999
    @raevan999 2 роки тому

    My college exam is tomorrow and this helped me clear up my doubts with PESTEL analysis, Thank you soo much.

  • @lemongirll
    @lemongirll 3 роки тому

    This was really nice brief and to the point. thank you very much. Alone we are smart together we are brilliant. love that.

  • @sulochanasandaruwan763
    @sulochanasandaruwan763 Рік тому

    Great explanation. It helped me to get a clear understanding of PESTEL analysis. Thank you🙏

  • @obertdzvimbo3295
    @obertdzvimbo3295 2 роки тому

    Thanks Lars, you are a star. This was really helpful.

  • @mounirboulalam4440
    @mounirboulalam4440 5 років тому

    Brilliant job mate ! I spent weeks trying to find some useful videos or articles related to PESTLE DESTEP etc many of them are general and don't provide an accurate outcome. So thank you for it , it will be very useful for my actual course in project management and my future business .

    • @mounirboulalam4440
      @mounirboulalam4440 5 років тому

      And i forgot to say that the most important part of this video is when you explain how important It's to calculate the weighted averages into the P.E.S.T.L.E, on this point I am absolutely in line with you . From my stand point a P.E.S.T.L.E analysis without numbers is just a draft

  • @user-rv1db2oy9p
    @user-rv1db2oy9p 5 років тому

    Awesome! direct and clear.

  • @metaniaadiartisutanto4712
    @metaniaadiartisutanto4712 2 роки тому

    Thankyou so much for your clear and comprehensive explanation

  • @AhBae-xx6tq
    @AhBae-xx6tq 3 роки тому +2

    I like how everything was explained, very detailed. Could you do a presentation on Scenario Planning, Balanced Scorecard and Responsive Evaluation? Corporate planning and Project Management. 😉

  • @marycherry1529
    @marycherry1529 3 роки тому

    Great job, thanks so much for making this so much clearer for me!

    • @emilycarter8922
      @emilycarter8922 2 роки тому

      You might want to check this out ua-cam.com/video/jIsp-XCgd8w/v-deo.html

  • @raviopatha-youtubechannel2358
    @raviopatha-youtubechannel2358 3 роки тому

    Very nice and easy to understand great show! Thanks a lot!

  • @dr.albertusbarnes8548
    @dr.albertusbarnes8548 4 роки тому

    Excellent video, just shared with my class.

  • @otuahbekoe8625
    @otuahbekoe8625 Рік тому +1

    This video really helped me in my project work. Thank you very much

  • @swarchitectedxuc3m92
    @swarchitectedxuc3m92 5 років тому

    really pedagogical video !! thanks!! you should do more!!

  • @anweshabanerjee3784
    @anweshabanerjee3784 4 роки тому

    Thank you so much. It's really helpful.

  • @Evelynsetubalg
    @Evelynsetubalg 4 роки тому

    Thank you for your video, great job!

  • @NASA_Exploration1
    @NASA_Exploration1 Рік тому

    Tomorrow is my Environmental management system exam and this video on PASTEL analysis help me to fully understanding the concept of it thnku so muchh❤️

  • @misteroz
    @misteroz 2 роки тому

    That was a really helpful overview, thank you.

  • @caspercoetzer5074
    @caspercoetzer5074 4 роки тому +1

    Explained really well, a video on Mckinsey's 7s model will be much appreciated

  • @danajackson2902
    @danajackson2902 6 місяців тому

    Hope you're still doing these videos -- keep up the good work! "Alone we are smart, together we are brilliant" -- I am so going to use that, great saying.

  • @fujikomine4310
    @fujikomine4310 2 роки тому

    Wow! This is very informative. Thank you so much❤️

  • @aimeelu7326
    @aimeelu7326 3 роки тому

    Doing a discussion forum for my business class and we are suppose to create a PASTEL analysis. Thanks for the video! :)

  • @claudio-1896
    @claudio-1896 5 років тому

    Very nice. Learned a lot. Good job!

  • @antarbo5060
    @antarbo5060 4 роки тому

    Thank you so so so very much ...it was a rich lesson and so informative.

  • @user-jj1js2uy6v
    @user-jj1js2uy6v Рік тому

    this video has really removed mi blindness, keep it up

  • @MARA5349
    @MARA5349 4 роки тому +1

    I am studying Strategic Management course in my master for my exam which is tomorrow and this video really helped me figure out what PESTEL is. Thank you :)

    • @BusinessToYou
      @BusinessToYou  4 роки тому +1

      That is great to hear Maria! I hope you did well on the exam!

  • @Kostenat
    @Kostenat Місяць тому

    After reading the theory I had too much questions about this topic. The explanation You provide here is exceptionally good and easy to understand. Keep up the good work! Subscribed

  • @angelatembo7494
    @angelatembo7494 3 роки тому

    Thank you very much for the lecture. Learnt a lot

  • @royaljester5312
    @royaljester5312 3 роки тому

    Thanks for the video @ B2U..it was really helpful

  • @kelvintarimongonga3483
    @kelvintarimongonga3483 2 роки тому

    Hi Lars this is an excellent explanation of the Pestel ], thank you so much for this mate, hope to get in touch with you for more tutors

  • @tasnuvajahan355
    @tasnuvajahan355 5 місяців тому

    Video & the attached links are so helpful.Thank you

  • @RitaKraft
    @RitaKraft 3 роки тому

    Thanks for this highly informative video!

  • @isabellacampos5913
    @isabellacampos5913 Місяць тому

    This was incredibly helpful. Thanks a lot! Hope you do more of those.

  • @daviswagura5497
    @daviswagura5497 5 років тому

    Clear and precise ,more videos please

  • @marwamostafa6956
    @marwamostafa6956 Рік тому

    Thank you. It's extremely useful content

  • @peterokware8918
    @peterokware8918 3 роки тому

    Great insights. Thank you!

  • @prettyasssme9298
    @prettyasssme9298 2 роки тому

    Thank u sir for your crystal clear & understandable explanation. No wonder my professor recommend your yt page in my course. New subscriber here👋

  • @PabloMore
    @PabloMore 3 роки тому

    This was great, thank you!

  •  4 роки тому

    Thank you for the info dude, keep it up.

  • @PatienceGyadu-Asiedu-yh8io
    @PatienceGyadu-Asiedu-yh8io 2 місяці тому

    Good presentation. Very clear and precise.Thanks so much

  • @aseel5276
    @aseel5276 4 роки тому

    Very informative. thank you very much for making this video

  • @deepikak8079
    @deepikak8079 3 роки тому

    You're videos are excellent ,precise and great to the point, Keep it up and look fwd to more. When i was listening in louder volume the squeaky bird music suddenly in Environment section scared me :D :D