WLUP - 'The Loop' FM 98 - "Do You Like Music?" (Commercial, 1978)
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- Опубліковано 6 бер 2018
- Here's a curious early commercial for "The Loop", WLUP FM 98 (97.9) featuring DJ Tom O'Toole. (still a jock at 94.7 WLS FM!)
Historical background courtesy ChicagolandRadioAndMedia.com - "O'Toole was the station's first-ever morning show host and first host heard on-air for the iconic rock station. O'Toole personally selected and played WLUP-FM's first-ever song to be broadcast on the station, "Morning Has Broken" by Cat Stevens. He later shifted to afternoons on The Loop."
This must have been in the infancy of radio station advertising - when "Do you like music?" was still considered a good pitch line.
It amazes me how utterly generic the copy is - no mention of any genre, any artists - nothing. If someone wasn't already familiar with the station, they would have no idea what kind of music they played - easy listening, country, classical, polka - who knows? Maybe that was the point? They were trying to rope in listeners out of pure curiosity alone?
"Would you do me a favor?"
This commercial aired on local Chicago TV on Tuesday, January 17th 1978 during the 7:00pm to 7:30pm timeframe.
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The Museum of Classic Chicago Television's primary mission is the preservation and display of off-air, early home videotape recordings (70s and early 80s, primarily) recorded off of any and all Chicago TV channels; footage which would likely be lost if not sought out and preserved digitally. Even though (mostly) short clips are displayed here, we preserve the entire broadcasts in our archives - the complete programs with breaks (or however much is present on the tape), for historical purposes. For information on how to help in our mission, to donate or lend tapes to be converted to DVD, and to view more of the 4,700+ (and counting) video clips available for viewing in our online archive, please visit us at:
www.fuzzymemories.tv/index.php... - Розваги
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I miss this station so much!!
Oh! How I miss this radio station!
Me too!!
The end of an era R.I.P. WLUP radio 1977-2018
Rick sent me here from his book.
That’s cool! Does he mention FuzzyMemoriesTV?
It's like part of my adolescents has been erased, ...loved the loop in the late 70's thru the 80's. R.I.P.
yes. I agree. class of 79.
I never understood why young people would listen to a station that just played soft oldies music. To each their own I guess
Everybody and their long lost brother had a Loop tee shirt. I bet you could thumb through any Chicagoland yearbook and find like 50 dudes (who looked suspiciously stoned) wearing it.
Had it too..got it flipside..
Never understood why young people listened to the Loop when they played such soft oldies music all the time
Thank you for this Rick. It helps me in dealing with the soon-to-be loss of the Loop. Interesting logo they started out with huh? RIP 97.9 WLUP-FM "the Loop" (March 14, 1977 - March 10, 2018) 😢
And they even had The Loop Dragon who was their only mascot at the time. #LongLiveTheLoopFM98
WVVX the only true hard rock/metal station Chicago has ever had
More and more of our ERA fading! 😢
Once the loop no longer had to compete against 95 and 1/2 the Mighty WMET. WLUP dropped album-oriented Rock and quickly became an embarrassment because its listeners continued to be totally oblivious for year after yawning year that rock does not come in the shape of a square.
Thus corporate Rock was born and soon WCKG would also prove that classic rock rolled as good as a flat tire.
Z Rock, wvvx real precious metal RPM with Scott Loftis... thank God they rescued rock and roll radio in 1980s Chicago.
Yes, VVX in all its fuzzy glory was the best.
WVVX the only true hard rock/metal station Chicago has ever had
You've uploaded this deliberately, haven't you? lol
At one point did the Loop just turn into the same old classic rock without any new music being played? I turned out long ago because I got sick of hearing Carry On My Wayward Son or Don't Stop Believing.
Troutlifter, that would be the day a" Radio Consultant" told who ever was the Program Manager at the time..." Change to the Commercial free music only format!"
@@juliereminiec4937 "Play something by Aerosmith every 45 minutes!".... Oh wait, that's what they told The Drive to do.
The radio station that gave us Steve Dahl has now become another cookie-cutter Christian Music radio station. Terrestrial radio in Chicago is officially dead to me.
Officially, today is the last day--even though there may not have been any live DJs/hosts since the end of Mancow's morning show on Tuesday (which is pretty much when news of the sale first broke).
Steve Dahl's afternoon show on WLS will apparently be simulcast today--and may serve as the official final tribute.