How just 3 words can have a great impact | Chris Sheldrick | TEDxINSEAD

About 4 billion people live without an address in the world. In these conditions, establishing meeting points and sending things is a real challenge.
Chris created a new way to organise every square meter on the planet with just a combination of 3 words. By this process, every part of the world has an address, every school, every house, every well has an address.
About 4 billion people live without an address in the world. In these conditions, establishing meeting points and sending things is a real challenge.
More generally, through his work in music, Chris experienced a constant frustration with the logistical problems caused by addresses; in cities and rural areas, in the developed and developing worlds. He sought to redefine something so ingrained and unchallenged as an address by devising an entirely new global system based on human communication principles. In 2013 Chris founded what3words with 3 others to provide the first human-friendly interface for the communication of precise location.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@ytsm]

I worked with Chris for years - and yes getting lost for a great part of it! - he's one of the nicest guys around. Great to see his new venture is making a real difference.

[@cevxj]

For those interested in using this in your maps: there's a Responsive JS Script for google maps canvas. github.com/Logic-gate/What3words-map-marker

[@kickbiker7920]

What a fabulous concept this is, that will change lives.

[@okfritz64]

So was that mustards. coupon .pinup or mustards. Pinup. Coupon? Damn it I'm in the wrong country! Lol . Just kidding . Love the idea would actually be way easier to remember. Thanks like the personal touch words have compared to numerous and Street addresses

[@rasoatatiana5070]

okefritz64 'thh