If you're a F1 racer maybe it does make sense having a RM in your wrist, for you don't have to to fish around your own pocket in order to get one, you'll probably be gifted with one and sometimes they'll even put your name in the model. Old money and 'new smart money' go elsewhere, and rightly so. Some say quality is there, I really don't know, to be honest. Yet, the prices are unsustainable in the long run.
I'm pretty sure they have to wear them even if they don't want to because RM is sponsor of 3 f1 teams. It's the same with the Red bull drivers, they have to wear a Tag heuer because Tag heuer is one of the biggest sponsors of the team
@@oscarthomasfifa4871 Exactly, totally agree! Now imagine the hypothetical situation in which a super millionaire F1 racer is also a watch enthusiast not very keen on RM. It's a bit funny. The guy can buy any watch he wants but he HAS to wear a watch he doesn't like.
@@juniorgallo8786 I'm pretty sure when there are no cameras they don't have to wear the sponsor but tbh the marketing of RM in f1 and in General in sports is incredible and plays a huge factor as to why they have so much hype
Agreed, but neither Panerai, nor even Hublot, were routinely commanding mid six figures...to me, the fascinating thing to watch will be how long those prices hold and what ends up happening, whether any others try to go *that* far up market, etc. My bet is that the fashion trend does of course change as you said and RM doesn't remain "hot", but, that they'll always have a certain fan base so long as they're the only sports watch anywhere near that price point putting turbs in crystal cases and all that jazz. For investments I'm sticking to my IRA...though I'd hope anyone flipping RMs would do so quickly and not let them sit too long...they've got a long way to fall should that bubble ever pop.
It's too bad people don't study history as much as they should. Bubbles happen all the time, in different industries and different products. And whenever there is a bubble, there are always people who say "no way! it will never crash" and then it always does. All it takes is a few celebrities to shun the brand, or tastes to change, and demand could dry up almost instantly and the bubble will burst. You pointed out Panerai, Frank Muller - the fact that there are at least 2 recent examples in the watch industry and yet people still don't believe the facts when they see them...
11 months later that still hold, Richard Mille does like Ferrari always did, downplay the quantity made and cultivate the scarcity image. When RM fells out of fashion favors we'll probably realize they're not all that limited.
I reeeealy hope so. Get a Casio g shock! Or a patek and a speedy😄 The RM is a flipper/investors”” watch. Which watch collector who also likes vintage watches would buy this??
2 points on which I completely agree with you: timeless, and going concern. On the other hand, in terms of output being dropped regularly on the market: the same can be said about Rolex… I think the Rolex bubble will burst and take RM along… not the other way around… RM is a sign of the times, unlike the panerai frenzy… the dynamic around RM is of a different nature and is nurtured by the same irrationality we see across other brands…
They are a rebranding of this old extremely mediocre brand called Valgines using outsourced components. They started at just the right time with the attention-grabbing exorbitant prices and attention grabbing styling but low collective internet background technical knowledge about them. For those now aware, most of their material "tech" is vastly overstated or downright misleading. The majority of their movements are good, but not extraordinarily expensive Vaucher sourced with the occasional higher end APR&P. Interesting example of what is probably going to be the last successful brand to be able to do this. Hublot tried a big similar push, but at a later time when buyers were more aware about technical sourcing (and easier to identify cheaper sourcing, as ETA is more well known than VMF) and they remain in their weird niche of being an expensive fashion watch that gets no respect from deep enthusiasts. I think if RM had started 10 years later they wouldn't have the success they have now.
about 2002 I went to look at a RM05 (white gold) on New Bond Street in London and it was £20k. I thought it was a cool watch then and I said to myself I should but it as I will always be able to get my money back...
If I had the doe flow of course I would be checking them out and probably get one. it is Sort of like if I had the doe flow, I would def be checking out a mansion in palm beach. It all depends on how much money you make! If you had that type of dollars to be looking at a private jet or original Picassos. you shop at the price level you make.
RM is for new money, mass money printing wealth, while PP and Rolex are for the old money, putting years and decades in their profession, businesses, investments, etc...
Interesting but ugly. I'm glad I'm not a celebrity who might feel pressured to wear these horrible looking things. I've decided not to go to Hollywood and become a star...... because of Richard Mille. 🤪🤣🤣🤣
The difference between RM and those brands is the fact that RM controls supply. The guy makes north of 1.5B annual revenue producing 5000 watches so why damage the brand and increase production. RM is here to stay.
If you are serious to buy you put down your name and budget and they will likely to inform you within 2 years when something you like comes in. I waited 2 years and got one.
The reason RM don’t sell to you immediately is they afraid you will flip at profit right after the watch get out of the boutique. So they want you to wait and see if they are confident that you will not resale the watch once you get it. They want business too, to pay rent and salary for the boutique. But they just need to sell 2-3 pieces each month to cover the cost; so not under pressure to sell.
At least Richard Mille do interesting technological things, like the Nadal watch that can withstand massive acceleration. Is it wrapped up in a nice package? No, but at least it's claim to fame isn't being able to go 1000m deeper than the last watch.
I'm a collector myself, but hope one day these insane surges in watch prices crash, totally screw us up who collect and use for personal satisfaction, grey market dealers completely ruin these prices.
I think these will go way way down in value in the coming years!! Everyone spending a hell of a lot of money now will take a big loss!!! $2000 for a RM lol maybe 20 plus years from now
C'mon man no one watching this video can afford a RM. Let's not kid ourselves. Wealthy people don't have time to watch UA-cam channels like this. With all due respect
@@BobbyDazzler888 Yes but more likely not RM wealthy to take any video serious. People on that level are more focused on making more money and working to maintaining that lifestyle. I appreciate RM engineering approach to watchmaking. Obviously the attention to design, build quality, and the testing that goes into one RM watch. When a pro football or tennis athletes' wear RM while competing in their respective sports. Damn... Try wearing a Rolex Patek AP even an Apple watch. Looks at the damage it will sustain after. RM can take a beating. Sure it takes a few hundred thousand dollars and a year and a half to build. However, the hype and more they type of people that show off RM is just not part of real day to day life/people.
The Richard Mille watches consistently sell in the $150,000 and up range so I don’t expect to see RM crash since there are so few made, they are unique, and the rich love owning a high end watch that only a few can afford.
You should research the Dutch tulip bulb mania. All it takes is a few of the celebrities to start shunning the brand, or tastes to change, and demand can dry up almost instantly. It's happened countless times, in countless industries throughout the years.
@@stephen9609 Stephen, I understand your point of view, but the wealthy have money and will continue to buy status symbols. Including Rolls Royce’s, Ferraris, and mansions. I have never seen a RM in a boutique nor on a person’s wrist in real life, but RM’s have no appeal to my taste at any price. I love collecting and WEARING watches, and today’s prices don’t offer attractive value. In essence, I follow the Warren Buffet approach to adding watches to my collection. I am hoping for a market correction at some point- the sooner the better.
To have a crash there must be few things happening simultaneously: 1) sudden significant increase in supply 2) reduction in demand due to competition offers better alternative at same price point 3) economic recession 4) fake RM getting close to original 5) fall in price for secondary market Today I don’t see supplies increase significantly; and price in secondary market very strong- economy is facing inflation and maybe moving towards recession when interest rate rises. We may see price flatten, but if you buy at retail you are safe.
@@robertreeves4754 you don't need all of those things to happen for a crash to occur. If demand drops for any reason (economic recession, changing trends/styles) a crash could occur. Let's also make it clear that I'm not saying they will be worthless. An RM could sell for $50k in the future (a ton of money) - but that could still represent a 75% crash in prices.
You should only buy watches because you like them not as an investment. If you’re flipping them don’t expect this to last for much longer.
Agreed, watches are a fun hobby and should stay that way.
Exactly
I tend to agree but people have been saying the watch bubble is going to burst for the last 12 years and it hasn’t.
wrong, you need to buy watches for those 2 reasons. Stop spreading crap.
I’ve never liked loud watches like this. However, it was interesting to learn about the brand and why people buy them. Thanks 🙏
Thank you!
Genius marketing. A manufactured good sold at 1000-2000x production cost. Insane
Cost way more than that. Then brand marketing is huge.
More like 50000 to 100000x if you break it down
@@BobbyDazzler888 no way!! Honestly how much do you think a 400K cost to make????
Thanks John !
I never saw the Erick Clapton auction I'll try and find it . As far as Richard Mille I've never understood the prices .
If you're a F1 racer maybe it does make sense having a RM in your wrist, for you don't have to to fish around your own pocket in order to get one, you'll probably be gifted with one and sometimes they'll even put your name in the model. Old money and 'new smart money' go elsewhere, and rightly so. Some say quality is there, I really don't know, to be honest. Yet, the prices are unsustainable in the long run.
I'm pretty sure they have to wear them even if they don't want to because RM is sponsor of 3 f1 teams. It's the same with the Red bull drivers, they have to wear a Tag heuer because Tag heuer is one of the biggest sponsors of the team
@@oscarthomasfifa4871 Exactly, totally agree! Now imagine the hypothetical situation in which a super millionaire F1 racer is also a watch enthusiast not very keen on RM. It's a bit funny. The guy can buy any watch he wants but he HAS to wear a watch he doesn't like.
@@juniorgallo8786 I'm pretty sure when there are no cameras they don't have to wear the sponsor but tbh the marketing of RM in f1 and in General in sports is incredible and plays a huge factor as to why they have so much hype
Two Shirts! John 'Two Shirts' P is BACK!!! Also the shirt matches the hat!
Yes!
You get a 3rd collar on there and people will start calling you Steve Bannon
@@TwentyOne_Five That was great! You deserve your own show! Wow!
There wasn't a demand until musicians managers were given huge cuts on all the jewelry they got networked to their clients.
John, love how u upped your videos, putting effort when it comes to back drop, your look and overall visual aesthetics. Keep it up
Thank you!
Agreed, but neither Panerai, nor even Hublot, were routinely commanding mid six figures...to me, the fascinating thing to watch will be how long those prices hold and what ends up happening, whether any others try to go *that* far up market, etc. My bet is that the fashion trend does of course change as you said and RM doesn't remain "hot", but, that they'll always have a certain fan base so long as they're the only sports watch anywhere near that price point putting turbs in crystal cases and all that jazz. For investments I'm sticking to my IRA...though I'd hope anyone flipping RMs would do so quickly and not let them sit too long...they've got a long way to fall should that bubble ever pop.
It's too bad people don't study history as much as they should. Bubbles happen all the time, in different industries and different products. And whenever there is a bubble, there are always people who say "no way! it will never crash" and then it always does. All it takes is a few celebrities to shun the brand, or tastes to change, and demand could dry up almost instantly and the bubble will burst. You pointed out Panerai, Frank Muller - the fact that there are at least 2 recent examples in the watch industry and yet people still don't believe the facts when they see them...
I stumbled upon this video in it's first two minutes!
I think I’d rather be in a literal plane crash than wear an RM abomination.
I like RMs and I'm proud. Not a fan of the price, but I just love the bold style.
Mcknob likes them too.
Good content, John! Keep on your good and interesting work! Thanks a lot!
If you want an RM and RM crashes, that’s when you buy an RM.
I can’t afford Richard Mille, but even if I could, they just don’t call to me and I would purchase something else.
The watch is ugly no history it just a commercial products the price will drop soon
11 months later that still hold, Richard Mille does like Ferrari always did, downplay the quantity made and cultivate the scarcity image. When RM fells out of fashion favors we'll probably realize they're not all that limited.
I reeeealy hope so. Get a Casio g shock! Or a patek and a speedy😄 The RM is a flipper/investors”” watch. Which watch collector who also likes vintage watches would buy this??
Jay Z
Get a swatch/omega
2 points on which I completely agree with you: timeless, and going concern.
On the other hand, in terms of output being dropped regularly on the market: the same can be said about Rolex…
I think the Rolex bubble will burst and take RM along… not the other way around… RM is a sign of the times, unlike the panerai frenzy… the dynamic around RM is of a different nature and is nurtured by the same irrationality we see across other brands…
Economists are calling this march to buy watches and higher prices “conspicuous consumption”.
Or wait until RM prices crash and then buy one.
They are a rebranding of this old extremely mediocre brand called Valgines using outsourced components. They started at just the right time with the attention-grabbing exorbitant prices and attention grabbing styling but low collective internet background technical knowledge about them.
For those now aware, most of their material "tech" is vastly overstated or downright misleading. The majority of their movements are good, but not extraordinarily expensive Vaucher sourced with the occasional higher end APR&P.
Interesting example of what is probably going to be the last successful brand to be able to do this. Hublot tried a big similar push, but at a later time when buyers were more aware about technical sourcing (and easier to identify cheaper sourcing, as ETA is more well known than VMF) and they remain in their weird niche of being an expensive fashion watch that gets no respect from deep enthusiasts.
I think if RM had started 10 years later they wouldn't have the success they have now.
RM are high end over priced plastic Invicta's for Millionaires or Russian oligarchs
Would be great to see some Hans videos again.
When the speculators leave the market, RM goes with it.
I expected to see some watches instead of a lecture.
Solid argument
Thank you
Why are you dressed as a Tiffany dial
Trying to increase my value lol
Lol, priceless
Torquise is a combination of grey yellow and green it’s more difficult to mix than pink or blue color. But I like plain colors better
Richard milles is like the swatch speedmaster. Who buys rms. Grey market dealers.
about 2002 I went to look at a RM05 (white gold) on New Bond Street in London and it was £20k. I thought it was a cool watch then and I said to myself I should but it as I will always be able to get my money back...
RM crash day(s) will happen. It is certainly a pop culture or fad type luxury purchase…it ‘s not if…it’s when the crash/fall will occur.
If I had the doe flow of course I would be checking them out and probably get one. it is Sort of like if I had the doe flow, I would def be checking out a mansion in palm beach. It all depends on how much money you make! If you had that type of dollars to be looking at a private jet or original Picassos. you shop at the price level you make.
Is anyone gonna ask why he wearing 2 button up shirts like that? Lol. Never seen anyone do that lol. Interesting video tho
richard mille is a toy company.
RM is for new money, mass money printing wealth, while PP and Rolex are for the old money, putting years and decades in their profession, businesses, investments, etc...
The Enron of watches
Interesting but ugly. I'm glad I'm not a celebrity who might feel pressured to wear these horrible looking things. I've decided not to go to Hollywood and become a star...... because of Richard Mille. 🤪🤣🤣🤣
Only investments if you plan to sell. I guess if you go broke you can sell..
Rolex is an investment no Richard Mille.
The difference between RM and those brands is the fact that RM controls supply. The guy makes north of 1.5B annual revenue producing 5000 watches so why damage the brand and increase production. RM is here to stay.
If you are serious to buy you put down your name and budget and they will likely to inform you within 2 years when something you like comes in. I waited 2 years and got one.
The reason RM don’t sell to you immediately is they afraid you will flip at profit right after the watch get out of the boutique. So they want you to wait and see if they are confident that you will not resale the watch once you get it. They want business too, to pay rent and salary for the boutique. But they just need to sell 2-3 pieces each month to cover the cost; so not under pressure to sell.
@@robertreeves4754 congratulations man!!!
@@shadimagdy8196 thank you;
I see them as a pyramid scheme those who got in early will make money, remember the beanie baby hype?
At that price point, RM is the only one.
4 months later RM still in high demand and pricing stable vs. Rolex, PP or AP. You dont have a clue. Stick to your G Shock and Casios.
RMs are for rich black guys who have no real interest in watches. No one will be wearing these expensive Invictas in 10 years.
“Attention whores” like your buddy calls them👍🏻
Hey mate, nice video :) i am also big watch fan and i make some videos either!
At least Richard Mille do interesting technological things, like the Nadal watch that can withstand massive acceleration. Is it wrapped up in a nice package? No, but at least it's claim to fame isn't being able to go 1000m deeper than the last watch.
Yes
Yes for ~$600k++, you can play professional Tennis with your watch.
cracker jack box watch crashed?
I'm a collector myself, but hope one day these insane surges in watch prices crash, totally screw us up who collect and use for personal satisfaction, grey market dealers completely ruin these prices.
250 for the Richard Mille Mille Mille
I think these will go way way down in value in the coming years!! Everyone spending a hell of a lot of money now will take a big loss!!! $2000 for a RM lol maybe 20 plus years from now
C'mon man no one watching this video can afford a RM. Let's not kid ourselves. Wealthy people don't have time to watch UA-cam channels like this. With all due respect
Speak for yourself. The audience is broad and international.
@@BobbyDazzler888 Yes but more likely not RM wealthy to take any video serious. People on that level are more focused on making more money and working to maintaining that lifestyle. I appreciate RM engineering approach to watchmaking. Obviously the attention to design, build quality, and the testing that goes into one RM watch. When a pro football or tennis athletes' wear RM while competing in their respective sports. Damn... Try wearing a Rolex Patek AP even an Apple watch. Looks at the damage it will sustain after. RM can take a beating. Sure it takes a few hundred thousand dollars and a year and a half to build. However, the hype and more they type of people that show off RM is just not part of real day to day life/people.
Fake RM’s Keep better time !.
The most overrated and ugliest watches ever made but rich people love them.. I'd rather buy anything else, it's just not my style
The Richard Mille watches consistently sell in the $150,000 and up range so I don’t expect to see RM crash since there are so few made, they are unique, and the rich love owning a high end watch that only a few can afford.
You should research the Dutch tulip bulb mania. All it takes is a few of the celebrities to start shunning the brand, or tastes to change, and demand can dry up almost instantly. It's happened countless times, in countless industries throughout the years.
Enjoy the sheet show coming
@@stephen9609 Stephen, I understand your point of view, but the wealthy have money and will continue to buy status symbols. Including Rolls Royce’s, Ferraris, and mansions. I have never seen a RM in a boutique nor on a person’s wrist in real life, but RM’s have no appeal to my taste at any price. I love collecting and WEARING watches, and today’s prices don’t offer attractive value. In essence, I follow the Warren Buffet approach to adding watches to my collection. I am hoping for a market correction at some point- the sooner the better.
To have a crash there must be few things happening simultaneously:
1) sudden significant increase in supply
2) reduction in demand due to competition offers better alternative at same price point
3) economic recession
4) fake RM getting close to original
5) fall in price for secondary market
Today I don’t see supplies increase significantly; and price in secondary market very strong- economy is facing inflation and maybe moving towards recession when interest rate rises. We may see price flatten, but if you buy at retail you are safe.
@@robertreeves4754 you don't need all of those things to happen for a crash to occur. If demand drops for any reason (economic recession, changing trends/styles) a crash could occur. Let's also make it clear that I'm not saying they will be worthless. An RM could sell for $50k in the future (a ton of money) - but that could still represent a 75% crash in prices.
Funny how everyone knows how many watches Rolex makes… they actually make much less than a million…. These UA-camrs think they know but they do not….
Hahahahahaha
i think they are ugly big things