As a designer I hate when people layer the two words over each other like that. They're assuming the person has time and interest in dissecting something that's supposed to be an instantaneous thing: reading. I am a firm believer in legibility unless it's in the right instances.
I think it would have helped with different opacities, and some spacing between the characters to separate them a little more. Would make it easier to recognize the two different words.
As someone who likes to read and respects people with reading difdiculties I hate it whenever some smart jerk designer overlaps and makes something illegible
I don't like when it's overlap like that if it's something to read as a book or novel, do not play on words like that then person won't be interested in reading, they just like the artsy trick that happen. But if it's a like a poster or a comic book title then that will been something different. I know, that you're trying to make it edgy but you're also making it hard to read.
The one thing I learned from this video is you can make a god awful poster but if you state your design choices with enough confidence people will think you're great
His input was such a joke. It was like he was giving actual solid advice for a second and then it just went downhill so fast. Seems like he cared more about making something unique rather than readable.
@@radiorain5665 I mean to be fair it can be eye catching. Most often than not posters like these are supposed to catch the attention of a person passing by. I can see it in some cases working well. But then again on a magazine page it wouldn't work that well imo.
Putting both posters next to each other.... the first one would catch my eye a lot more ...while walking by drinking my soda. I would hear "THE HUSTLE THE GRIND" in my head instead of "The HGUSRTILND". But i am simple as that.
The result its not as good as could be. If you refine that its very good. Its definitly more eye catching than teh original. Y prefer the second one becouse it has the potential to be great if done correctly. In my case i would see the poster as weird and id spend 15 seconds to see whats happening and then iw smile i think "what a great logo".
BBallMOU You are suposed to do that with clever logos that make sense. This one is just ugly, not eye catching and bad logo. (I'm talking about the 2nd one).
I think it's a neat idea, maybe it would've worked better if the "grind" was lowercase? Like they said in the video, it needs more work but it's something to consider.
I'm no graphic designer, but I am a customer. I am not a fan of the over layed hustle / grind. It totally loses one or the other. Drop from behind maybe. Or invert under the other. Or intertwine somehow. And the circle element was most likely representing a coffee grinder blade.
This is somewhat unrelated to this video but relevant to your comment about being a customer. Do you prefer 'simple', fewer design elements and simply text and minimal graphics or graphic design which is more complex and sophisticated? I'm asking because I've noticed that designers and laypeople have markedly different concepts of good and bad design and I find it useful to know what customers like and don't like.
I wish they could have recreated it and showed how it should have been. They admitted in the video that it wasn't finished. I took this video as a "grain of salt" lesson and they proposed problems and ways to finagle and try to solve the problems.
S B and you are probably right. Original was far more in line with what some of the most influential designers through out history would have done. Updated version, while damn cool and far more exciting to look at, goes against the purpose of graphic design as a work to inform or sell. If I'm quickly scanning through pages of a magazine or a newspaper, or driving down a highway by some ads, I'm just not going to stop to figure out what a hell all this means. I'm either looking for some real content or paying attention to what I'm doing, like driving. Designs such as this do nothing to make me stop and take a look at them, let alone immediately understand what a hell is going on.
@@chriscjamison I'm not a professional designer but it was my training. My understanding was always that if you are designing for consumers it should be legible and easy to catch. And this is not it. Sure it looks nice...
It seems to be the general consensus that the original is better and I'm an entire year late to the party but I'ma chime in anyway. The original was more balanced, more appealing, and absolutely fine. His rendition of the design introduced confusion, imbalance, and way too much negative space. Being edgy and different doesn't inherently make you appealing.
I agree as well. I actually felt if he had kept the Hustle and the grind together on top of each other in the beginning it would be been a bit better. I see what he's trying to do though. I think the first poster was better imo and in many industries going outside the box like he did, especially flipping the copy like he did, would have had the boss or the client wagging their finger.
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
yeah...guess they don't have any actual real world experience and are living in their own bubble. Who (as a consumer) in the right mind would actually wish to buy something that doesn't convey meaning and the smaller parts are unreadable?
@Shreyas Misra I've also worked for EA Sports, Unilever, Microsoft, Unacademy, Tata Motors, Dabur and Reliance. The design mistake was a violation of the most basic design principles, Legibility. Such a design choice will be the worst in practical sense.
@@rockcliff1930 And I'm sure you've made some bad design decisions too. *All* designers do, including myself of course. Granted the vast majority of people commenting here don't have 1/10th the experience of Chris. Chris has worked on not just projects for big names, but as @Shreyas Misra mentioned, actual *big* projects. Guys get design work for big companies straight out of college--it's not terribly special--but only the most skilled/experienced will get the big projects like Chris. Saying he doesn't "have any actual real world experience" is like saying Bill Gates doesn't have any real world experience because the Zune failed. Rubbish. Don't get me wrong: I'm not defending the design. I too feel the original was superior to the new one in virtually every way, but people are taking this as an opportunity to say "haha look at the dumb mistake! I'd never make that mistake!! LOL", which is non-constructive and immature.
@@rockcliff1930 I don't think the poster edit here is the best, but David Carson said it best: "Never mistake legibility for communication". Not saying that it was accomplished in the video, but "legibility" isn't a design principle in the same way balance, repetition, etc. are.
I really enjoyed the video, however I preferred the first design. I can't say why, but I find it more catchy and more balanced. It also doesn't require to print on vellum sheets, and I think that the simpler the better.
It's definitely more safe and boring, though. The principles are sound. A problem was the 2 "the's" and there are multiple ways of solving that problem. The italic text was definitely a problem, too.
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
I dont know, but it seems your design philosophy in typography does not put much premium on readability. Im not an expert, but my intuition says readability should be paramount.
@@zanakipierre-louis7840 He's right though. Graphic design is for function not for abstraction. That's what art is for. Graphics should have a function.
livelovely but chris specifically said its just a path u could n u would have to play with it a little more for it to work N art invokes emotion makes the viewer feel some type of way when the watch a canvas or whatever it may be Abstraction can be design as long as it sends out the same message so yh it can work as design it can be functional
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
Can't help but feel that putting the big words on top of each other looks terrible. I wish you would have shown an example where that kind of stacking of words works to make us convinced. Other parts were sweet. Simpler is better.
@@thefutur I think the big difference between your version and "Der Film" is that Josef didn't left align them like you did, although they are overlapping you are still able to know where to start reading because "Der" comes first. The multiply opacity doesn't help either. It's an interesting break from everything standard but you have to admit this isn't legible. I also know that you didn't have much time so I'll give you that but keep in mind what I said.
@@thefuturTwo vastly different types of overlapping. Good looking unreadable/low opacity/ bold fonts (aka completely different than Der Film) overlap is still nowhere to be found!
@@thefutur I just looked it up and it's also objectively bad. Anyone with even a couple months of design experience could list off the reasons why. Stop pretending bad design is good.
IMO, your response seems like the "typical" impression, which is of course OK. But in actuality, the final is actually better, more compelling, fits the story better, and would have longer-lasting impression on the viewer.
This video just reminded me why I took up graphic design subjects as electives: to make fun of other graphic designers and their overly excessive and complicated designs that does not take into account the importance of human-centred design.
True. But if you try to point that out, apparently they criticize you or brush it off as personal choices or debate without further replies. (Based on other comments) But yeah they LOOOOVE blind fanboying
lol not even close... first one was almost ok, it felt too cheap and the handling of space was horrendous. altho im not fan of layering both words, the rest was spot on simplicity and minimalism
@@rockcliff1930 You have to make something easy to read for a normal demographic. You can't get too artistic when it involves posters or other kind of marketing techniques
It was not a finished design. Its possible the concept would be a failure once you see the output by actually putting it to print. That's what designers do. But its important to understand how you can think a little differently when you design a layout and not make it like plain vanilla. Visualizing for print is a very challenging thing especially with creative concepts as you will have to visit the printer multiple times to test until it finally reaches to the clarity point.
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
This shorter video format is sooo much easier to digest. I appreciate all the work your team shares but sometimes I don't have the 2 hours to kill to watch a youtube video. Either way, thanks for all the content! Please keep it up
Dude worked for like 10 minutes. Chill people. and it's not about coming up with a final design, it's about opening your eyes to multiple design solutions. Chris is simply showing the many ways to design the poster some may work some may not,.
All the people arguing over which looks better. It doesn't matter. Chris is showing us the thought process and how a designer thinks. I've learned so much from this.
Okay, kinda late, but just figured I'd give my opinion, cuz why not. He made a really good poster, definitely. It didn't look perfect, but I could tell if he fleshed it out, it would've looked great. The issue is, he seemed more interested in making a good poster than making a good functional poster. This type of poster should be able to catch your attention just walking down the street and be read quickly to pick up interest. The text on top of each other is interesting and the sideways body of text looks cool. But the smaller elements (and so more blank space) make it a lot less eye catching, and the sideways text takes much more effort to read. It looks good, but in the end I feel like it accomplishes the goal in a less effective way. Minimalism can look good, but this is more just minimalism for the sake of itself instead of actually improving the piece. Not to mention, when the guy was like "this text at the end here is throwing me off" or "it would look better if it was longer". Like yeah, that might be true. But as a designer, you have to work within the parameters that the client sets (usually). You can't just delete or expand stuff you don't like, you have to work with what you have. Overall, an obviously impressive and experienced designer, but he seemed more concerned with trying to make something that he stylistically liked and thought was good, and less concerned with making something that was actually functional for the project at hand.
This is EXACTLY the problem! He's so concerned with only using typography to make art, he's ignoring the point of the exercise! If you want to make art, make art. Design is something else.
The whole sideways text was a great thought. Maybe not necessarily for a poster, I make a lot of flyers and I think I could use that some way in the future because a flyer doesn't have to be fixed to a wall, if its sitting at a round table it can catch the eye from any angle.
I applaud your fearlessness when it comes to thinking out of the box. Regardless if you favor the first design over the second, everyone can learn from your confidence to design outside of the box. When you do something wacky, out of the ordinary, or even something that makes you go "oh no that's not a good idea".. That's when the brilliant stuff can happen.
Confidence or arrogance? He was desperately trying to "fix" something that wasn't broken just to show off. He could've been like, "Good job on this one. I have no notes."
@@joshuachampion5973 There can be upgrades and betterment done to everything. But breaking the design and rendering it unreadable and useless is not the way to do it. The smaller texts are turned so small that he needs at least a 130% magnification to see it. What will be the outcome when it is actually printed?
I guess now people don’t need skills to do anything, just walk in a conference and talk like your the best designer ever then they will hire you and make you the CEO
Awesome lesson in typography! I actually liked the use of the word “the” twice in “the hustle, the grind” because the acts of hustling and grinding imply a sense of repetition to perfect a craft or to achieve goals! Anyways, really enjoyed the video!
Just got the video in my suggested feed, it's funny how many people criticize it. Yes, hustle and grind overlapped aren't readable, but it would definitely work with some tweaking, and it was clearly stated that it isn't finished. As for the first poster, this is really design 101, but if all elements take up the same amount of space, the eye can't tell which one is supposed to be important. That is exactly why photography and videography uses the rule of thirds. The italic is a completely valid point as well. To begin with, the entire point of the video was to just give pointers on what to look out for. As for the final result, it needed more tweaking (which was said), but it's clear that this is supposed to be a quick fix or work in a different direction, not a completed design, and it addressed the problems of the first.
I feel like it needs an image or pattern of some kind to pull it all together, add more balance, and make it slightly more visually interesting imo. But I'm primarily an artist and not a typographer so immediate visual interest is likely to catch my eye better.
So many comments about functionality, but the effectiveness of the design is there, it's experimental, and let's also say it's still a draft so it can lead to somewhere that is readable to many, for me the result was great even if it's not that readable enough, but the layout and placing of the texts are good.
LOLOLOL😂 I saw this video a while back. Now UA-cams recommending it again. It seems they've changed the thumbnail. They've accepted it like a meme rather than getting rid of it😂 Lots of love ❤️
Interesting. I couldn’t read the hustle and grind when they were over each other. Not sure how long I’d be willing to try to decipher it either if I was just walking by, like Chris mentions. The poster is dancing along the line between design and art, which makes it subjective, I think. One person might love it and another might not care about it. Keep to design principles and it shouldn’t be awful. Lol
Good video. Thank you. However, I did like the first design. I didn't like this combination of Hustle - Grind. I just couldn't read it at all. Looks very chaotic. Maybe it is because of my monitor.
I saw a talk of you and an another guy from three years ago John, and wow what have you changed much. In the comments a lot of people were speaking out about how annoying that another guy was and how he should let you speak and you commented that you're a very introverted guy and needed a extravert to get you going. But if I look at your videos now I see no signs of you being an introvert. You just keep going, keep killing it. Amazing how much you changed in those three years, very inspirational and motivating to me. Keep killing it John!
This is a great example of the power of positioning. When a person like Chris is in a position of power people go along with them. You made a great comment "I've been doing this so long I know what works". That's mental conditioning and brainwashing. You have conditioned your brain based on feeling and the dopamine rush. It is that conditioning that blocks out new ideas and visions. This is why an artist doesn't get recognized until they are gone. Our minds have created a mental prison.
it's not readable because there's a white box attached to it. If he did it from scratch there would be no white box and, in turn, less visual, probably making it work well. Also the italic and spacing of the text is kinda off and he couldn't change that, which is something that really tips the repetition of the elements.
I have been following Chris Do for some time. All the negative comments received for this particular design is somewhat logical. But I guess what Chris trying to show here is to rethink from the start and re-look at the artwork in a totally different way. The overlay of words may not work for some but I guess it will sure work in certain instances, because it give a hidden meaning.
This of course is not a good example. But this style of title is a trend within the Toronto graphic design community. Beyond that minimalism literally loves space. If you're literally just taking this work shop for face value as 'thats what I need to do'. Don't. Chris doing small tweaks, which are just the foundation. Use your imagination, 6:43 "I want to open up your thinking and exploration..."
@@thefutur I know you are incredible. I followed this channel four days back and I watched a number of videos since then. Needless to say, I got more valuable knowledge and sense of design than what I learned in my school. You are exceptional, but I don't like the work you did in this video.
The point of the text is to be readable. "Hustle" and "Grind" is absolutely unreadable, so in this case it's not working. Doesn't even matter how artistic this design looks, when it doesn't communicate to the reader....
I see a lot of ppl in the comment section slamming the redesign but the purpose of the video was to explore possibilities, find out new layouts for all those who complain readability legibility as the prime aspect of a design should know design should attract first then function bcoz if its just about being legible and function we could just type in a straight line...
I kind of respect what the guy said it does not have to function as long it catches interest. Then it proves the attention is there. But it must be use on the right instances.not sure on this occasions but some scenarios
I would have kept the 1/3 and 2/3 space for the text, no overlapping, kept the font size of the text, and kept the width of the text box. Everything else was perfect! But every designer has their thing, I've had accessible design drilled into my head for years so I love keeping things clean and legible :)
I think that the end design maybe lacks something on the right in my opinion . I don't find it that poignant because of that. I like the changes, but there is something missing. I would have tried to put the title in the middle and make the text work around it. Still a good video, I love the format.
I'm so lucky that I was exposed on Typsetting industry. It makes more sense and I know the overlapping text doesn't appeal on anyone... but if it will printed It will surely work! We tend to judge designs on our screens but its a whole new world when they're printed.
the advice they give are solid and allign with what my mentors taught me in graphic design school, however I do agree with most of the top comments that the original design looked better than the "improved" version
I hoped you've realized this in the three years since you posted this, but every design absolutely does need to be functional. If you're working for a client you need to make the most effective design for their needs. That's your job as a graphic designer.
The final edit looks cool for a design magazine or any magazine for that matter, the left is more a poster you see in the office or a uni or anywhere else
6 років тому+5
Overall? pretty good! Looks amazing although... The problem with this (to me) is that this only serves as a design portifolio piece, not as the cliente really wanted it to be - that is - with all the info that was deleted and all the info that was put in. The cliente wanted with all those infos and text, no more, no less. (in principle) This type of prerrogative, disregarding the project's briefing is what's taking dribble / instagram designs to a weird path where we see beautiful things that no client ever approves / uses / has the power to code it.
Design choices depends on the project, client and public as well. Some people would be hooked about what is "hidden" behind de title. Who knows? Think about a post about "anxious people how don't know how listen". I don't know. Depends of your client. I think it's a nice exercise. And would totally work in a motion graphics video! As a exploration exercise, I think it was good.
I have to wonder sometimes whether these designs would be nearly as celebrated had they come from a new designer. If Chris (or any of the famous designers) published work under a pseudonym on a forum as if he was a total noob to the industry I have to wonder whether his work would be celebrated or whether he would get ripped to shreds as those forums can be damn toxic. The choice to overlay text is a controversial one, it is certainly intriguing to me but I feel that in practice on the street it wouldn't be effective. If it was clothing it would be on the catwalk not in the high street. Not to criticise the work of the guys on this channel though, I sure as hell don't make 40k from a single logo :D
Any graphic-design work would probably be laughed at if it was introduced by a "noobish nobody", graphic design looks different depending on who made it. Chris gave the example of Josef Müller-Brockmann as an example of a good looking overlapping text, the man is celebrated all over the globe as a genius of graphic design, no need to tell he's not doing more complex work than you are ! It's just like painting, completely and unarguably subjective...
@@ThePizza28 That is absolutely not true. A design looks good or bad regardless of who made it. If you have to be told who designed something in order to decide if you like it or not you have no understanding of the principles of graphic design. Trash is trash no matter who makes it.
@@GatochanBolivia No on both counts. Hero worship is very prevalent in content creation. These guys have built a persona of competence but don't confuse their competence with how they actually present themselves. You're buying a brand. I have no issue with that at all btw. There's a lot to learn and I love this content. But they are giving people advise based on what they did decades ago. The industry and economical climate has changed now. So there is no certainty that they're advise still sticks. Look at it this way. I train Brazilian jiu-jitsu. I listen to my instructor because he knows the most. But he didn't TELL ME he knew the most. He got on the mat and let us all fight him until he lost. He didn't lose and he put his ego on the line. If Chris Do was so confident in his ability and wanted to prove that he was the best designer. He could enter design competitions today under a pseudonym and still win. I would pay to see that. BUT he isn't selling you his design skills or his business skills. He is selling you the idea that he is great at both so you buy his courses or commission is studio. He won't put himself in a situation where he may hurt his image as that is his brand. Don't get butthurt that I suggest that we could ask the masters of today to prove they are still relevant. I listen to this channel for business insight, but I have never seen any actual design from Chris Do himself. (I don't think). I would listen to him for how to run an agenc, but does he know how to become a freelancer from nothing in today's climate? I doubt it, unless he is told by new designers. The same can go for Draplin too and he is my favourite designer. Why do you think Ben Burns is making his own content these days? It's because he is building his own brand now, either to step up and do his own thing, or he is going to take over from Do eventually as a content creator. This is all just a brand. There is info to be had but these people are so successful, they may not know how to get started anymore. I would have so much respect if Do actually took a pseudonym ( that means false name) and created a design studio from scratch without the benefit of his celebrity in today's climate. The same as my BJJ teacher, put his reputation on the line with no benefits from his past successes and see if his experience can still bring him up to succeed. There is no offence meant here just a thought experiment.
Think there's just one thing to note which is maybe asking your client / person you're helping: what made them make their creative decisions, what where they trying to achieve. I say that because you assumed, you didn't truly explore and ask that. *This is Not a Personal dig* And then afterwards challenging that, building and helping them from that resource as well as your vast knowledge. I understand that you know typography very well, but you don't know that man as well as you know typography. I learnt a lot here, but I think learning is two way street.
I'm addressing mostly the formal qualities of the design in these kinds of critiques. sometimes, understanding the person's artistic vision will actually cloud how you read a design. the average recipient doesn't have the benefit of hearing an explanation. it's for that reason I don't ask for one. it's how we were taught to look at work, not through the eyes of the designer but eyes of the recipient.
He's dissecting a flat image to create a new mock up, you can't do that in Illustrator. I'm sure if he was creating a brand new design from scratch he would have started in Illustrator. @Roger 'The Dankmaster' Penrose
I liked the rule on the side, but I keep reading 'Griddle' instead of what it's supposed to be. If you do those types of things, make it so that the letters don't overlap like that, space them out with intention and keep it legible cause you want to make it easy to read but interesting to look at.
Personally I like the overlapping of the letters. However I think the vertically aligned text would be much interesting to compliment the overlapping of letters. Also the red rectangular element could have been on the right a few centimetres below, after the text ends. This could balance the bright colored heading, which would be much more appealing.
I finished watching the video without looking at the comments realizing that I don't have knack for design. But then a glimmer of hope came to sight when I read the comment section. Damn I was right! He made it look worse!! The original version was waaay better.
Totally agree with what other people are saying - these cut down versions are so much better! Love your channel but have too much on to be able to afford to spend 1-2 hours on a vid, even though you guys are great
Sublimibly yes, although until you pointed it out I had just assumed that it was just the particular videos that were being recommended for me. So looks like you must be doing this in a good transition in altering the ratio of no. of short vids to long vids!
Even though this is drip Marketing content and being reused, I think it is a great idea to specifically link to the original content, whether it's behind a paywall/in a course or not. Helps when we want to be specific in terms of where we would like to dive deep.
I like that you cut it down because sometimes you guys go a bit off topic throughout your streams (which is rad because it's extremely funny/entertaining) but it is nice that I can also go back to a shortened version if I want to refresh my memory on a topic without sifting through an hour long video. Thanks! ^_^
I love the futur channel, I've learned alot from it and I recommend every designer and even the nondesigner subscribed to it but I absolutely disagree with everything they did and their attitude in this videos. "Where I made is functional". That's disgusting attitude, seriously But, I have to give them the credit for give me a material that I can share with my design interns to tell them what they should avoid doing. Thank you.
I would have reintroduced the circular pattern, made it much bigger and reduced the opacity. Then it becomes a metaphor for time ticking away in the background. The quintessential backdrop to every Hustle and Grind.
I like that you made some easy digest vids for us designers who are busy but wanted to learn more. Thank you Chris and the team of the futur. You changed this year for me as a designer. I made triple than last year because of you guys. Salute!
I love the idea of revised one (it made me think and appreciate the meaning it conveys behind: the hustle the grind made me think more, work more) but it is not inclined with the purpose of graphic design which is the functionality. It can be done in another way where functionality cannot be sacrificed.
Loving these videos, I have learned so much from this channel in the past week, I also like how the videos contain so much information but also have some humor to them too. Thanks for the great content
Meira Vich I stupidly ignored so much about typography when I was in college. I spent too much time on the visual. So imagine my surprise when I started working and was given a brief to create my first type based campaign...
With all due respect. I really like the positioning of the pieces in this thing but the overlaying of the words was a bit much. It is really hard on the eyes.
dear g O D The first minute or so, it looked like he was going to do something good, but then it went downhill and now the final looks like a draft of something i'd make in ms paint. YIKES. A year late, thanks youtube recommended.
I feel like the second one would look better if it had some kind of imagery on it. It feels too plain but maybe that's just me. I do like that you thought outside of the box though, and tried something unique. I think creativity goes a long way in making something go from being generic to memorable.
I want to unsubscribe just so that I could subscribe again! You guys are great! As a self taught graphics designer with no formal training you have really opened my eyes to new possibilities!
As a designer I hate when people layer the two words over each other like that. They're assuming the person has time and interest in dissecting something that's supposed to be an instantaneous thing: reading. I am a firm believer in legibility unless it's in the right instances.
yeah. I hear you. I think, in some instances, it's okay for headlines to push the edge a little. it wasn't fully resolved on the live stream.
I think it would have helped with different opacities, and some spacing between the characters to separate them a little more. Would make it easier to recognize the two different words.
I agree, this seems a little over the edge. What this should be is at least present the corrected version of the design in the end of the video.
As someone who likes to read and respects people with reading difdiculties I hate it whenever some smart jerk designer overlaps and makes something illegible
I don't like when it's overlap like that if it's something to read as a book or novel, do not play on words like that then person won't be interested in reading, they just like the artsy trick that happen. But if it's a like a poster or a comic book title then that will been something different. I know, that you're trying to make it edgy but you're also making it hard to read.
The one thing I learned from this video is you can make a god awful poster but if you state your design choices with enough confidence people will think you're great
His input was such a joke. It was like he was giving actual solid advice for a second and then it just went downhill so fast. Seems like he cared more about making something unique rather than readable.
😂👌
@@radiorain5665 I mean to be fair it can be eye catching. Most often than not posters like these are supposed to catch the attention of a person passing by. I can see it in some cases working well. But then again on a magazine page it wouldn't work that well imo.
YES, my thoughts exactly.
THANK YOU haha
Putting both posters next to each other.... the first one would catch my eye a lot more ...while walking by drinking my soda.
I would hear "THE HUSTLE THE GRIND" in my head instead of "The HGUSRTILND". But i am simple as that.
ok. it's subjective. the first poster is nice.
The result its not as good as could be. If you refine that its very good. Its definitly more eye catching than teh original. Y prefer the second one becouse it has the potential to be great if done correctly. In my case i would see the poster as weird and id spend 15 seconds to see whats happening and then iw smile i think "what a great logo".
BBallMOU You are suposed to do that with clever logos that make sense. This one is just ugly, not eye catching and bad logo. (I'm talking about the 2nd one).
Kalle the first one was better
I think it's a neat idea, maybe it would've worked better if the "grind" was lowercase? Like they said in the video, it needs more work but it's something to consider.
i am a simple man. i see something i cannot read, i dont even try.
congrats, you're a simpleton..
@@Siddhant19931 yeah i literally just said im a simple man?
I'm no graphic designer, but I am a customer. I am not a fan of the over layed hustle / grind. It totally loses one or the other. Drop from behind maybe. Or invert under the other. Or intertwine somehow. And the circle element was most likely representing a coffee grinder blade.
fair enough.
This is somewhat unrelated to this video but relevant to your comment about being a customer. Do you prefer 'simple', fewer design elements and simply text and minimal graphics or graphic design which is more complex and sophisticated? I'm asking because I've noticed that designers and laypeople have markedly different concepts of good and bad design and I find it useful to know what customers like and don't like.
I wish they could have recreated it and showed how it should have been. They admitted in the video that it wasn't finished. I took this video as a "grain of salt" lesson and they proposed problems and ways to finagle and try to solve the problems.
S B and you are probably right. Original was far more in line with what some of the most influential designers through out history would have done. Updated version, while damn cool and far more exciting to look at, goes against the purpose of graphic design as a work to inform or sell.
If I'm quickly scanning through pages of a magazine or a newspaper, or driving down a highway by some ads, I'm just not going to stop to figure out what a hell all this means. I'm either looking for some real content or paying attention to what I'm doing, like driving. Designs such as this do nothing to make me stop and take a look at them, let alone immediately understand what a hell is going on.
@@chriscjamison I'm not a professional designer but it was my training. My understanding was always that if you are designing for consumers it should be legible and easy to catch. And this is not it.
Sure it looks nice...
It seems to be the general consensus that the original is better and I'm an entire year late to the party but I'ma chime in anyway. The original was more balanced, more appealing, and absolutely fine. His rendition of the design introduced confusion, imbalance, and way too much negative space. Being edgy and different doesn't inherently make you appealing.
I agree, sometimes people seem to lose themselves in trying to do something that is different and follows logic, sometimes it works, but not this time
I agree as well. I actually felt if he had kept the Hustle and the grind together on top of each other in the beginning it would be been a bit better. I see what he's trying to do though. I think the first poster was better imo and in many industries going outside the box like he did, especially flipping the copy like he did, would have had the boss or the client wagging their finger.
the new poster was way more modern
Amen
I don't want to repeat the word "The", *proceeds to repeat an entire paragraph of text*
"Are you guys serious???" He said what we were all thinking
His tone too lmao
Thats the exact thing my mind said at the layered text
lol
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
Wow, they are.... really bad.....
yeah...guess they don't have any actual real world experience and are living in their own bubble. Who (as a consumer) in the right mind would actually wish to buy something that doesn't convey meaning and the smaller parts are unreadable?
@Shreyas Misra I've also worked for EA Sports, Unilever, Microsoft, Unacademy, Tata Motors, Dabur and Reliance.
The design mistake was a violation of the most basic design principles, Legibility.
Such a design choice will be the worst in practical sense.
@@rockcliff1930 And I'm sure you've made some bad design decisions too. *All* designers do, including myself of course. Granted the vast majority of people commenting here don't have 1/10th the experience of Chris. Chris has worked on not just projects for big names, but as @Shreyas Misra mentioned, actual *big* projects. Guys get design work for big companies straight out of college--it's not terribly special--but only the most skilled/experienced will get the big projects like Chris. Saying he doesn't "have any actual real world experience" is like saying Bill Gates doesn't have any real world experience because the Zune failed. Rubbish. Don't get me wrong: I'm not defending the design. I too feel the original was superior to the new one in virtually every way, but people are taking this as an opportunity to say "haha look at the dumb mistake! I'd never make that mistake!! LOL", which is non-constructive and immature.
@@SynthAir there refactor of the original was TRASH unreadable trash that violates so many design principles
@@rockcliff1930 I don't think the poster edit here is the best, but David Carson said it best: "Never mistake legibility for communication". Not saying that it was accomplished in the video, but "legibility" isn't a design principle in the same way balance, repetition, etc. are.
I like the guy screaming "are you guys serious?!" ahahaha
:)
💀
I really enjoyed the video, however I preferred the first design. I can't say why, but I find it more catchy and more balanced. It also doesn't require to print on vellum sheets, and I think that the simpler the better.
different strokes for different folks.
It's definitely more safe and boring, though. The principles are sound. A problem was the 2 "the's" and there are multiple ways of solving that problem. The italic text was definitely a problem, too.
@@thefutur why would you provide such a petty response to someone that offered a well-thought-out comment?
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
The video should be renamed - "how to make simple things complicated"
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
I dont know, but it seems your design philosophy in typography does not put much premium on readability. Im not an expert, but my intuition says readability should be paramount.
i respect your opinion, but don't u find it funny yourself critiquing an expert when u just claimed u aren't ?
@@zanakipierre-louis7840 He's right though. Graphic design is for function not for abstraction. That's what art is for. Graphics should have a function.
livelovely but chris specifically said its just a path u could n u would have to play with it a little more for it to work
N art invokes emotion makes the viewer feel some type of way when the watch a canvas or whatever it may be
Abstraction can be design as long as it sends out the same message so yh it can work as design it can be functional
Zanaki Pierre-Louis it doesnt need to be art, it needs you to be able to read it
chris butt wipes
2:45 is my favorite part, where even the creator of the poster says "is this serious? are you guys serious?" after he overlaps the two words. xD
hahahaha yeah!!! when I heard this part I spat my tea out XD
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
FOR REAL THOUGH THE HUSTLE AND GRIND IS NOT WORKING
Can't help but feel that putting the big words on top of each other looks terrible. I wish you would have shown an example where that kind of stacking of words works to make us convinced.
Other parts were sweet. Simpler is better.
look up Josef Müller-Brockmann's work "Der Film"
Allright, I'm sold. Damn that's one fine poster.
@@thefutur I think the big difference between your version and "Der Film" is that Josef didn't left align them like you did, although they are overlapping you are still able to know where to start reading because "Der" comes first. The multiply opacity doesn't help either. It's an interesting break from everything standard but you have to admit this isn't legible. I also know that you didn't have much time so I'll give you that but keep in mind what I said.
@@thefuturTwo vastly different types of overlapping. Good looking unreadable/low opacity/ bold fonts (aka completely different than Der Film) overlap is still nowhere to be found!
@@thefutur I just looked it up and it's also objectively bad. Anyone with even a couple months of design experience could list off the reasons why. Stop pretending bad design is good.
"The Grindle"
Why this isn't top comment is beyond me.
hahah first time I read it as "the gristle"
the original is better
LOL
yeah true simple and readable
Honestly I kind of agree, I think they pushed it a bit.
so true!
IMO, your response seems like the "typical" impression, which is of course OK. But in actuality, the final is actually better, more compelling, fits the story better, and would have longer-lasting impression on the viewer.
This video just reminded me why I took up graphic design subjects as electives: to make fun of other graphic designers and their overly excessive and complicated designs that does not take into account the importance of human-centred design.
Big facts
He literally took a decent design and made everything about it worse, lol.
LMAOOO
Ikr
if anything you can learn from this, it's when they were talking about the contrast.
Literally so freaking true, the person who made the first poster should teach him design
I think he totally butchered that design. The Hustle/Grind part hurts my eyes to look at.
True. But if you try to point that out, apparently they criticize you or brush it off as personal choices or debate without further replies. (Based on other comments)
But yeah they LOOOOVE blind fanboying
lol not even close... first one was almost ok, it felt too cheap and the handling of space was horrendous. altho im not fan of layering both words, the rest was spot on simplicity and minimalism
Aree he said if it had another layer for the word..it would look better.
@@rockcliff1930 You have to make something easy to read for a normal demographic. You can't get too artistic when it involves posters or other kind of marketing techniques
It was not a finished design. Its possible the concept would be a failure once you see the output by actually putting it to print. That's what designers do. But its important to understand how you can think a little differently when you design a layout and not make it like plain vanilla.
Visualizing for print is a very challenging thing especially with creative concepts as you will have to visit the printer multiple times to test until it finally reaches to the clarity point.
* hates redundancy of word "The" *
* duplicates entire paragraph *
He duplicated it to make it visually longer not repeat the paragraph.. you guys arent listening jeez it's a sketch
@@komentor1993 Thank God... a brain.
@@d-watshoustonsfinest7363 hahahaha
I came here to learn, but my very-low-level-skill of design layout instinctively says you made it worse.
It's a high level of design idea, and it's need a very deep understanding of it. He's not critism something he don't know because he is a teacher of one of a high standard school the "Art Center" and an Ammy Award Winner Designer.
This shorter video format is sooo much easier to digest. I appreciate all the work your team shares but sometimes I don't have the 2 hours to kill to watch a youtube video. Either way, thanks for all the content! Please keep it up
This guy's pride is off the charts. No negative space on *that* graph.
Eww. Absolutely not. The original was way better and much more appealing
Ok.
@@thefutur Ok.
@@thefutur Ok.
@@thefutur Ok.
I agree. At the same time some remarks were absolutely useful.
it looked much better before tbh , super uncomfortable to the eye like this
fair enough.
It started like "wow it will be great" but then I realized the title of the video! a masterpiece of what not to do!
Dude worked for like 10 minutes. Chill people. and it's not about coming up with a final design, it's about opening your eyes to multiple design solutions. Chris is simply showing the many ways to design the poster some may work some may not,.
All the people arguing over which looks better. It doesn't matter. Chris is showing us the thought process and how a designer thinks. I've learned so much from this.
Thank you.
Okay, kinda late, but just figured I'd give my opinion, cuz why not.
He made a really good poster, definitely. It didn't look perfect, but I could tell if he fleshed it out, it would've looked great. The issue is, he seemed more interested in making a good poster than making a good functional poster. This type of poster should be able to catch your attention just walking down the street and be read quickly to pick up interest. The text on top of each other is interesting and the sideways body of text looks cool. But the smaller elements (and so more blank space) make it a lot less eye catching, and the sideways text takes much more effort to read. It looks good, but in the end I feel like it accomplishes the goal in a less effective way. Minimalism can look good, but this is more just minimalism for the sake of itself instead of actually improving the piece.
Not to mention, when the guy was like "this text at the end here is throwing me off" or "it would look better if it was longer". Like yeah, that might be true. But as a designer, you have to work within the parameters that the client sets (usually). You can't just delete or expand stuff you don't like, you have to work with what you have.
Overall, an obviously impressive and experienced designer, but he seemed more concerned with trying to make something that he stylistically liked and thought was good, and less concerned with making something that was actually functional for the project at hand.
This is EXACTLY the problem! He's so concerned with only using typography to make art, he's ignoring the point of the exercise! If you want to make art, make art. Design is something else.
The whole sideways text was a great thought. Maybe not necessarily for a poster, I make a lot of flyers and I think I could use that some way in the future because a flyer doesn't have to be fixed to a wall, if its sitting at a round table it can catch the eye from any angle.
love the comments 😂 being edgy and confident helps a lot to convince someone else
I applaud your fearlessness when it comes to thinking out of the box. Regardless if you favor the first design over the second, everyone can learn from your confidence to design outside of the box. When you do something wacky, out of the ordinary, or even something that makes you go "oh no that's not a good idea".. That's when the brilliant stuff can happen.
teaganmaureen91 perfectly summed up.
Confidence or arrogance? He was desperately trying to "fix" something that wasn't broken just to show off. He could've been like, "Good job on this one. I have no notes."
@@joshuachampion5973 There can be upgrades and betterment done to everything. But breaking the design and rendering it unreadable and useless is not the way to do it. The smaller texts are turned so small that he needs at least a 130% magnification to see it. What will be the outcome when it is actually printed?
I guess now people don’t need skills to do anything, just walk in a conference and talk like your the best designer ever then they will hire you and make you the CEO
Awesome lesson in typography! I actually liked the use of the word “the” twice in “the hustle, the grind” because the acts of hustling and grinding imply a sense of repetition to perfect a craft or to achieve goals! Anyways, really enjoyed the video!
Fake woke
Just got the video in my suggested feed, it's funny how many people criticize it. Yes, hustle and grind overlapped aren't readable, but it would definitely work with some tweaking, and it was clearly stated that it isn't finished. As for the first poster, this is really design 101, but if all elements take up the same amount of space, the eye can't tell which one is supposed to be important. That is exactly why photography and videography uses the rule of thirds. The italic is a completely valid point as well. To begin with, the entire point of the video was to just give pointers on what to look out for.
As for the final result, it needed more tweaking (which was said), but it's clear that this is supposed to be a quick fix or work in a different direction, not a completed design, and it addressed the problems of the first.
Thank you for seeing that.
I think the main guy's mentality is oriented around the "high fashion" of graphic design; it's technically art... realistically impractical.
I like the way he uses his confidence (instead of design skills in the first place), to convince you to his point of view. Well played.
Hmmm, don't you guys think that at the end it is a very unbalanced and boring piece of paper with text on it?
I feel like it needs an image or pattern of some kind to pull it all together, add more balance, and make it slightly more visually interesting imo. But I'm primarily an artist and not a typographer so immediate visual interest is likely to catch my eye better.
no, at least not me
I actually like where the design was going. It was more a starting point then a finished article.... I like the thought process. Thank you.
You're very welcome
So many comments about functionality, but the effectiveness of the design is there, it's experimental, and let's also say it's still a draft so it can lead to somewhere that is readable to many, for me the result was great even if it's not that readable enough, but the layout and placing of the texts are good.
Thank you
LOLOLOL😂 I saw this video a while back. Now UA-cams recommending it again. It seems they've changed the thumbnail. They've accepted it like a meme rather than getting rid of it😂 Lots of love ❤️
Everyone is entitled to their opinion so why not embrace it?
Interesting. I couldn’t read the hustle and grind when they were over each other. Not sure how long I’d be willing to try to decipher it either if I was just walking by, like Chris mentions. The poster is dancing along the line between design and art, which makes it subjective, I think. One person might love it and another might not care about it. Keep to design principles and it shouldn’t be awful. Lol
Learned more form this vid than I did in an entire type 1 class. Each class was 2.5 hours.
Thank u
thanks Rachel. we just finished reviewing some typography posters on the latest live-stream. check it out.
Good video. Thank you. However, I did like the first design. I didn't like this combination of Hustle - Grind. I just couldn't read it at all. Looks very chaotic. Maybe it is because of my monitor.
all good. it was a sketch of an idea.
Yall can say whatever you want but beauty is in the eye of the beholder.
I saw a talk of you and an another guy from three years ago John, and wow what have you changed much. In the comments a lot of people were speaking out about how annoying that another guy was and how he should let you speak and you commented that you're a very introverted guy and needed a extravert to get you going. But if I look at your videos now I see no signs of you being an introvert. You just keep going, keep killing it. Amazing how much you changed in those three years, very inspirational and motivating to me. Keep killing it John!
Melvin thanks buddy. It’s a testament that if you work at something you will improve.
The Futur The Futur That’s true, you’re the living proof! I just see that I called you John instead of Chris😳 sorry haha!😝
This is a great example of the power of positioning. When a person like Chris is in a position of power people go along with them. You made a great comment "I've been doing this so long I know what works". That's mental conditioning and brainwashing. You have conditioned your brain based on feeling and the dopamine rush. It is that conditioning that blocks out new ideas and visions. This is why an artist doesn't get recognized until they are gone. Our minds have created a mental prison.
I only see the word “grind” and not hustle. I feel like the reader would have to give a little more effort just to read/decipher it.
Shhhh! We don't talk about the problems they themselves create or we ourselves are criticized.
it's not readable because there's a white box attached to it. If he did it from scratch there would be no white box and, in turn, less visual, probably making it work well. Also the italic and spacing of the text is kinda off and he couldn't change that, which is something that really tips the repetition of the elements.
I have been following Chris Do for some time. All the negative comments received for this particular design is somewhat logical. But I guess what Chris trying to show here is to rethink from the start and re-look at the artwork in a totally different way. The overlay of words may not work for some but I guess it will sure work in certain instances, because it give a hidden meaning.
Yes that’s right.
The boss is making nothing from something Lol
you must be new here
Does it matter to you if I am?
Nope doesn't matter. Just Chris always does amazing stuff like this thats all
Michael Tran what's so amazing about a title you can't read and super unbalanced page with so much white????
This of course is not a good example. But this style of title is a trend within the Toronto graphic design community. Beyond that minimalism literally loves space.
If you're literally just taking this work shop for face value as 'thats what I need to do'. Don't. Chris doing small tweaks, which are just the foundation. Use your imagination, 6:43 "I want to open up your thinking and exploration..."
never expecting this type of work from Chris
really? then you might not know me at all. check out the "my first portfolio video"
@@thefutur I know you are incredible. I followed this channel four days back and I watched a number of videos since then. Needless to say, I got more valuable knowledge and sense of design than what I learned in my school. You are exceptional, but I don't like the work you did in this video.
The point of the text is to be readable. "Hustle" and "Grind" is absolutely unreadable, so in this case it's not working.
Doesn't even matter how artistic this design looks, when it doesn't communicate to the reader....
I see a lot of ppl in the comment section slamming the redesign but the purpose of the video was to explore possibilities, find out new layouts for all those who complain readability legibility as the prime aspect of a design should know design should attract first then function bcoz if its just about being legible and function we could just type in a straight line...
Appreciate it.
A lot of great inputs. Title ain't working tho, but props for exploring, this is where great things come from.
I kind of respect what the guy said it does not have to function as long it catches interest.
Then it proves the attention is there. But it must be use on the right instances.not sure on this occasions but some scenarios
Like headlines.
This channel is an absolute goldmine of design knowledge.
xD NICE ONE BRO, KEEP BEING FUNNY
In my opinion the first design was much more better than the edited one... Only they wasted times nothing else.
I would have kept the 1/3 and 2/3 space for the text, no overlapping, kept the font size of the text, and kept the width of the text box. Everything else was perfect! But every designer has their thing, I've had accessible design drilled into my head for years so I love keeping things clean and legible :)
This was a perfect example of "your taste vs. mine".
I think that the end design maybe lacks something on the right in my opinion . I don't find it that poignant because of that. I like the changes, but there is something missing.
I would have tried to put the title in the middle and make the text work around it.
Still a good video, I love the format.
Zoom try not to put anything dead center
They were working at a really fast pace so it's obviously not refined yet. He's just giving ideas on how to play around with the design.
I cant believe this is free, please make more content like this!
I'm so lucky that I was exposed on Typsetting industry. It makes more sense and I know the overlapping text doesn't appeal on anyone... but if it will printed It will surely work! We tend to judge designs on our screens but its a whole new world when they're printed.
Im relieved I'm not the only one who liked the original better
that's the beauty of design and art. there is no one standard.
I'm not a graphic designer by study, but I always appreciate seeing the art form practiced by masters. Keep the creativity flowing!!!
At first I was like: what's wrong with the original ?
Then I realised I was right, there was nothing wrong with it.
Tbh
First one is more communicative and legible.
the advice they give are solid and allign with what my mentors taught me in graphic design school, however I do agree with most of the top comments that the original design looked better than the "improved" version
Thank you
I loved the idea that not every design needs to be functional, but it needs to catches people's attention.
I hoped you've realized this in the three years since you posted this, but every design absolutely does need to be functional. If you're working for a client you need to make the most effective design for their needs. That's your job as a graphic designer.
The video is so perfect after the Title change :)
Wow this made me think about layout design on a whole new level!
The final edit looks cool for a design magazine or any magazine for that matter, the left is more a poster you see in the office or a uni or anywhere else
Overall? pretty good! Looks amazing although...
The problem with this (to me) is that this only serves as a design portifolio piece, not as the cliente really wanted it to be - that is - with all the info that was deleted and all the info that was put in.
The cliente wanted with all those infos and text, no more, no less. (in principle)
This type of prerrogative, disregarding the project's briefing is what's taking dribble / instagram designs to a weird path where we see beautiful things that no client ever approves / uses / has the power to code it.
Fair.
Design choices depends on the project, client and public as well. Some people would be hooked about what is "hidden" behind de title. Who knows? Think about a post about "anxious people how don't know how listen". I don't know. Depends of your client. I think it's a nice exercise. And would totally work in a motion graphics video! As a exploration exercise, I think it was good.
Thank you William.
I have to wonder sometimes whether these designs would be nearly as celebrated had they come from a new designer. If Chris (or any of the famous designers) published work under a pseudonym on a forum as if he was a total noob to the industry I have to wonder whether his work would be celebrated or whether he would get ripped to shreds as those forums can be damn toxic. The choice to overlay text is a controversial one, it is certainly intriguing to me but I feel that in practice on the street it wouldn't be effective. If it was clothing it would be on the catwalk not in the high street.
Not to criticise the work of the guys on this channel though, I sure as hell don't make 40k from a single logo :D
Any graphic-design work would probably be laughed at if it was introduced by a "noobish nobody", graphic design looks different depending on who made it. Chris gave the example of Josef Müller-Brockmann as an example of a good looking overlapping text, the man is celebrated all over the globe as a genius of graphic design, no need to tell he's not doing more complex work than you are !
It's just like painting, completely and unarguably subjective...
@@ThePizza28 That is absolutely not true. A design looks good or bad regardless of who made it. If you have to be told who designed something in order to decide if you like it or not you have no understanding of the principles of graphic design. Trash is trash no matter who makes it.
sorry, are you nuts???
@@GatochanBolivia No on both counts. Hero worship is very prevalent in content creation. These guys have built a persona of competence but don't confuse their competence with how they actually present themselves. You're buying a brand.
I have no issue with that at all btw. There's a lot to learn and I love this content. But they are giving people advise based on what they did decades ago. The industry and economical climate has changed now. So there is no certainty that they're advise still sticks.
Look at it this way. I train Brazilian jiu-jitsu. I listen to my instructor because he knows the most. But he didn't TELL ME he knew the most. He got on the mat and let us all fight him until he lost. He didn't lose and he put his ego on the line.
If Chris Do was so confident in his ability and wanted to prove that he was the best designer. He could enter design competitions today under a pseudonym and still win. I would pay to see that.
BUT he isn't selling you his design skills or his business skills. He is selling you the idea that he is great at both so you buy his courses or commission is studio. He won't put himself in a situation where he may hurt his image as that is his brand.
Don't get butthurt that I suggest that we could ask the masters of today to prove they are still relevant.
I listen to this channel for business insight, but I have never seen any actual design from Chris Do himself. (I don't think). I would listen to him for how to run an agenc, but does he know how to become a freelancer from nothing in today's climate? I doubt it, unless he is told by new designers.
The same can go for Draplin too and he is my favourite designer.
Why do you think Ben Burns is making his own content these days? It's because he is building his own brand now, either to step up and do his own thing, or he is going to take over from Do eventually as a content creator. This is all just a brand. There is info to be had but these people are so successful, they may not know how to get started anymore. I would have so much respect if Do actually took a pseudonym ( that means false name) and created a design studio from scratch without the benefit of his celebrity in today's climate.
The same as my BJJ teacher, put his reputation on the line with no benefits from his past successes and see if his experience can still bring him up to succeed.
There is no offence meant here just a thought experiment.
Think there's just one thing to note which is maybe asking your client / person you're helping: what made them make their creative decisions, what where they trying to achieve. I say that because you assumed, you didn't truly explore and ask that. *This is Not a Personal dig*
And then afterwards challenging that, building and helping them from that resource as well as your vast knowledge.
I understand that you know typography very well, but you don't know that man as well as you know typography. I learnt a lot here, but I think learning is two way street.
I'm addressing mostly the formal qualities of the design in these kinds of critiques. sometimes, understanding the person's artistic vision will actually cloud how you read a design. the average recipient doesn't have the benefit of hearing an explanation. it's for that reason I don't ask for one. it's how we were taught to look at work, not through the eyes of the designer but eyes of the recipient.
you work on photoshop a bit scary for a poster of typography ^^
He's dissecting a flat image to create a new mock up, you can't do that in Illustrator. I'm sure if he was creating a brand new design from scratch he would have started in Illustrator. @Roger 'The Dankmaster' Penrose
@@thetrimiracollective you can but it sucks! masking and copy pasting the layer could be done in AI but yeah, it would take way more work and time
I love how Chris took criticism by NOT taking the video down and changing the title (and thumbnail?) instead.
I liked the rule on the side, but I keep reading 'Griddle' instead of what it's supposed to be. If you do those types of things, make it so that the letters don't overlap like that, space them out with intention and keep it legible cause you want to make it easy to read but interesting to look at.
I really love this chris guy. You're my new favourite person
Thank you 🙏
Personally I like the overlapping of the letters. However I think the vertically aligned text would be much interesting to compliment the overlapping of letters. Also the red rectangular element could have been on the right a few centimetres below, after the text ends. This could balance the bright colored heading, which would be much more appealing.
my brain trying to read the overlap: "The Griddle"
While the first isn't "good" (finished) the second lends more to a magazine cover/article/ad than a poster
I finished watching the video without looking at the comments realizing that I don't have knack for design. But then a glimmer of hope came to sight when I read the comment section. Damn I was right! He made it look worse!! The original version was waaay better.
Love these lessons! Short and poignant edits!
Totally agree with what other people are saying - these cut down versions are so much better! Love your channel but have too much on to be able to afford to spend 1-2 hours on a vid, even though you guys are great
have you noticed, the reduction of live streams and more cutdown content? we listen to our audience.
Sublimibly yes, although until you pointed it out I had just assumed that it was just the particular videos that were being recommended for me. So looks like you must be doing this in a good transition in altering the ratio of no. of short vids to long vids!
Even though this is drip Marketing content and being reused, I think it is a great idea to specifically link to the original content, whether it's behind a paywall/in a course or not. Helps when we want to be specific in terms of where we would like to dive deep.
it's a cutdown. this is not drip marketing. we're not selling anything in this video.
Thanks for listening. Cutdown /drip/part of a whole/ whatever you want to call it, having the followup link helps both The Futur and its students! :)
the link is in the description :)
I like that you cut it down because sometimes you guys go a bit off topic throughout your streams (which is rad because it's extremely funny/entertaining) but it is nice that I can also go back to a shortened version if I want to refresh my memory on a topic without sifting through an hour long video. Thanks! ^_^
The title is appropriate.
I love the futur channel, I've learned alot from it and I recommend every designer and even the nondesigner subscribed to it but I absolutely disagree with everything they did and their attitude in this videos.
"Where I made is functional".
That's disgusting attitude, seriously
But, I have to give them the credit for give me a material that I can share with my design interns to tell them what they should avoid doing. Thank you.
I would have reintroduced the circular pattern, made it much bigger and reduced the opacity. Then it becomes a metaphor for time ticking away in the background. The quintessential backdrop to every Hustle and Grind.
TITLE is exactly saying about the redesign version 😂
I didn’t even notice anything that bugged me til you said something was wrong with it bro .when in reality it looks great
I like that you made some easy digest vids for us designers who are busy but wanted to learn more. Thank you Chris and the team of the futur. You changed this year for me as a designer. I made triple than last year because of you guys. Salute!
I love the idea of revised one (it made me think and appreciate the meaning it conveys behind: the hustle the grind made me think more, work more) but it is not inclined with the purpose of graphic design which is the functionality. It can be done in another way where functionality cannot be sacrificed.
Loving these videos, I have learned so much from this channel in the past week, I also like how the videos contain so much information but also have some humor to them too. Thanks for the great content
Thank you.
The horizontal anchor was a great idea.
I learnt more now on typography than in my entire course in college
wow. that's good and bad news.
I can say the same and I find it very sad 'cause I haven't finish college :'/
Meira Vich Should we even go for that bachelor with the amount of good free tutorials like these online?
Ben Jazz I learnt really quickly that it's not your qualifications that help you but your work.
Meira Vich I stupidly ignored so much about typography when I was in college. I spent too much time on the visual.
So imagine my surprise when I started working and was given a brief to create my first type based campaign...
i love to work like this! yes i can do! thanks for inspiring me!
With all due respect.
I really like the positioning of the pieces in this thing but the overlaying of the words was a bit much. It is really hard on the eyes.
Thank you for the feedback
dear g O D
The first minute or so, it looked like he was going to do something good, but then it went downhill and now the final looks like a draft of something i'd make in ms paint.
YIKES. A year late, thanks youtube recommended.
One day you'll get it.
@@waxmaster-c I hope I don't
I feel like the second one would look better if it had some kind of imagery on it. It feels too plain but maybe that's just me. I do like that you thought outside of the box though, and tried something unique. I think creativity goes a long way in making something go from being generic to memorable.
I want to unsubscribe just so that I could subscribe again! You guys are great! As a self taught graphics designer with no formal training you have really opened my eyes to new possibilities!