My mind is blown. Never, never, never thought of it this way. Over the last 2 years, I was actively shying away from presentations and meetings, just so that I can focus more on perfecting my work. I thought I was doing myself a favour. Thanks Adam for opening my eyes to this! And thanks to The Futur for inviting him.
Please don't delete the live streams, not everyone can listen in real time as your audience is world wide. I love sitting down and listening to these when I know im going to be sitting down for a day in front of a computer.
Brené Brown - Dare to Lead (podcasts and books available) Brené has the ideal leadership material to learn from because she talks about connection, empathy, being vulnerable etc. She brings authentic and genuine energy to her stories so you won’t fall asleep. AND she’s introverted! Love this video and conversation. I did this backwards. I started in the business side, and now understanding the creative and art aspect. Much love ❤️
Touched on some really interesting and uncommon points. It often happens that you already do most of them and don't even realize, or you overlook the business and strategic side of it and keep pursuing a narrow path. This is a perfect guide to re-evaluate and check where you are at! Your pointers show what they really mean by 'experience'. Thank you so much for sharing!
I found Adam Morgan's article he wrote and totally agree with him in regards to time sheets. Track the projects not the creatives. It just comes to show if you really are calculating your time correctly or if your client is taking advantage of you.
Love this! You hit every point on the head, I just wish more people understood this and would actually work towards being a good one. There are so many BAD Creative Directors out there, many that are not qualified for the position that just got it because they got lucky or labeled themselves one. I'm working towards this goals and I'm making my own opportunities to showcase my talents instead of waiting for those opportunities to come.
Chris, I can see low key how much of a perfectionist you are, you know how to check people in the nicest way, how do you do that? Were you ever mean? Or considered mean? I'm a tights and sometimes I can be harsh, there's got to be something you're doing mentally.
The first time i heard, that you guys are gonna delete the livestreams after a period of time I was really upset about it, cz I always watched them like a podcast... I saved some for later aswell, hope theyre still there and I didnt missed anything... Now I need to write everything you tell us down, so Im gonna have your knowledge for sure :D Anyway keep on creating your content! You are a huge inspiration and motivation to me :)
Absolutely correct. Speaking skills & Pushing the boundaries of creative to generate ROI in new ways perpetually is the key to making to that position. Ive been in pitches representing S&M creative businesses, pitching alongside big company CDs considering already losing that pitch. And then to my surprise have seen cultural blunders committed by them to a diaspora which would never tolerate those ideas. Somethings that work for someone, dont work for all. But yes one doesn't need to be a creative director. I prefer to play Robin to Batman, but yes being paid well.
Disruption was the main topic in the book "Disruption: Overturning Conventions and Shaking Up the Marketplace" by Jean-Marie Dru in 1996. This was 1 year before Clayton M. Christensen book( The Innovator's Dilemma) , where he mentions Disruption. I don't know where this term was first used. But Disruption in DRU´S book tells about this creative philosophy they developed in his Agency in France over 25 years ago on how to really get groundbreaking creative ideas. Since I read it in 96, this book been one of my most influential reads.
Absolutely CD is not for people who think of just making great creatives. It's about understanding everything and guiding people. But truly speaking these are qualities of a good person & good people hardly make it to the top in this field. Yes building "relationships" plays a major role.
Appreciate the honesty!! And the sexy was a lil left out 😅 How about being a CD for your own agency, being an entrepreneur and doing this by your own design? For example if you're a Wealth Dynamics Creator, Star, Mechanic with at least 10% tempo, the mix of innovative entrepreneurship + showcasing your big vision + disrupting status quo + ideating cool systems solutions to avoid hustle + burnouts + bottlenecks and create more space/ease/boost for the art..... CD is a dream!! AND consider you can be a CD of your own agency and not work for enterprise or be so "khaki" corporate - build it YOUR way like only a fabulous CD can! 🙌🎉
Lots of valuable info here! Thank you! Also an idea for a creative director class could be having the students lead and work on a team project as a creative director with other students from different design/art classes.
Subscribing to your channel, made me wondered, Why are there only 24 hours in a day? So much to learn, so little time. Learning from the video is always an adventure! Only, i feel like Ellie from Up.
This gave awesome validation to me:) I’ve been a creative and working photographer and working in production 10 years but went back to school two years ago for another love of psychology. I still have the dream to be a CD and been saying I want to combine my love of art and creating with my love of psychology . I’ve also been very interested with organizational psychology and want sure if I am wasting time exploring this but it’s great listening to this and validating that it is a good move for me because i am learning how to manage people and helping them direct their abilities in their work. And I’ll have the back up plan of consulting ;) I wish psychology was talked about more for director roles. What is suggested for a CD is always communications and journalism . Also humbling . My ego for a year has been like oh I’m ready for a Cd position and that I can do it but reality i still have more to learn in my new degree and managing people. Got into a cool company in utah to work up in production and producing and I am excited to see this side of working with clients and meetings and is different than what I wanted for a opportunity here but this also is validation with that! This new direction is great for my Portillo and resume and to LEARN more. Great info and talk!!
I’ve studied management and worked in finance sales my entire life while practicing fine art and experimenten with Adobe and general digital marketing. Making the transition to artist and studying for the project management professional certification. Very informative.
When Chris asked Adam about the university he would create to help churn out a CD, I was unsatisfied with the answer. I'm no CD, but by listening to the 9 skillsets he listed - in a university setting, I would like to see: 1. A public speaking class where students do nothing but "role playing" - pitching projects to various types of (made up) clients and dealing with the ping ponging of the conversation, owning the room, talking that business talk, etc. 2. A leadership class OUTSIDE the classroom (e.g., the leader, and crew, that are tasked with sheep herding. Getting ALL the sheep from A to Z that's miles away) Those are just two off the top of my head. I want to think of one for the empathy/anger management skillset - but nothing has fully matured in my mind yet. Either way, it's all about the repetition. Everyone is nervous and sucks at one of these (if not multiple) in the beginning. Through the repetition and constructive critiques, when they graduate, being an effective leader in this field will be as natural to them as tying their shoes. Cool interview. Helped clear up some decisions for me. Cheers!
I studied Communication and Media Studies but never honed in on one “creative” skill - I’ve dipped into many areas. Would I have to choose one and go deep to build up to creative direction?
I know you said that you guys are gonna remove the live stream because you guys want to put up other things on the channel.(?) I just want to say that the livestream is a real valuable asset to viewers. To be able to deep dive and educate yourself with this, is something that can't really be measured. To remove it and have them erased from UA-cam seems like an mistake. Would love to hear the thought process regarding removing the livestreams?
@@thefutur thank God for that at least. You had me worried there.😅 Is the older ones also getting removed? Need to know so I can transcribe or download them... Haha
Thank you Adam for this kind of information about creatives. So right i can do everything you mention down, but the only one which refused is to present and sell in my. clients. How can i do it
It's an annoying YT bug. The notifications either show up way too late or never makes it, even with the bell. Really annoying. It's made me more proactive with this channel haha.
Do you stream on Twitch still? For some reason I don’t get UA-cam live notifications when you go live. Twitch’s notification system is more consistent.
As a freelancer, I had all those skills. In an office environment, because I had someone above me, I could never demonstrate 1,2 If you don’t want to be a CD, develop your own voice as a creative and hire an agent.
yeah... So i ah stumbled into part owning one of the fastest growing streetwear brands in my country.... so I just put creative director on my business card and am making it up as i go lolol
Can't lie, I'm sad to know that these videos get removed. The Futur has become a resource for learning for me and to know they're deliberately removing information, knowledge & wisdom has left me with an empty feeling
@@thefutur YAAAAYYY! Thanks. As a new subscriber I realised that I was projecting fear rather than optimisim as to what you would be doing. Please forgive!
My mind is blown. Never, never, never thought of it this way. Over the last 2 years, I was actively shying away from presentations and meetings, just so that I can focus more on perfecting my work. I thought I was doing myself a favour. Thanks Adam for opening my eyes to this! And thanks to The Futur for inviting him.
HOW OLD ARE YOU?
His points at 5:44, 6:47, 8:15, 9:22, 10:17, 11:31, 12:31, 13:14, 14:00 are so dope.
This helped
thank you
I so glad to know he's a creative director with a copywriter and strategy background , man this really gets me motivated.
I am blown away at this great insightful conversation. Even 2 years later is still relevant and high quality.
Thank you 🙏
Please don't delete the live streams, not everyone can listen in real time as your audience is world wide. I love sitting down and listening to these when I know im going to be sitting down for a day in front of a computer.
yea don't delete them!
Brené Brown - Dare to Lead (podcasts and books available) Brené has the ideal leadership material to learn from because she talks about connection, empathy, being vulnerable etc. She brings authentic and genuine energy to her stories so you won’t fall asleep. AND she’s introverted! Love this video and conversation. I did this backwards. I started in the business side, and now understanding the creative and art aspect. Much love ❤️
Touched on some really interesting and uncommon points. It often happens that you already do most of them and don't even realize, or you overlook the business and strategic side of it and keep pursuing a narrow path. This is a perfect guide to re-evaluate and check where you are at! Your pointers show what they really mean by 'experience'. Thank you so much for sharing!
You’re very welcome
I just became a creative director of tesco like company in the Baltics and this def helps to warm up and understand how to move better. Thanks guys!
And how old are you, or how old do you look?
I found Adam Morgan's article he wrote and totally agree with him in regards to time sheets. Track the projects not the creatives. It just comes to show if you really are calculating your time correctly or if your client is taking advantage of you.
What a great interview! Thank you 🙏🙏🙏
Love this! You hit every point on the head, I just wish more people understood this and would actually work towards being a good one. There are so many BAD Creative Directors out there, many that are not qualified for the position that just got it because they got lucky or labeled themselves one. I'm working towards this goals and I'm making my own opportunities to showcase my talents instead of waiting for those opportunities to come.
Wow. That was lots of meat in that video. Congrats and thank you!
Articulating jobs is such a crucial and forgotten part of education. Thank you!
Chris, I can see low key how much of a perfectionist you are, you know how to check people in the nicest way, how do you do that? Were you ever mean? Or considered mean? I'm a tights and sometimes I can be harsh, there's got to be something you're doing mentally.
The first time i heard, that you guys are gonna delete the livestreams after a period of time I was really upset about it, cz I always watched them like a podcast...
I saved some for later aswell, hope theyre still there and I didnt missed anything...
Now I need to write everything you tell us down, so Im gonna have your knowledge for sure :D
Anyway keep on creating your content! You are a huge inspiration and motivation to me :)
Thanks Felix.
Absolutely correct. Speaking skills & Pushing the boundaries of creative to generate ROI in new ways perpetually is the key to making to that position. Ive been in pitches representing S&M creative businesses, pitching alongside big company CDs considering already losing that pitch. And then to my surprise have seen cultural blunders committed by them to a diaspora which would never tolerate those ideas. Somethings that work for someone, dont work for all. But yes one doesn't need to be a creative director. I prefer to play Robin to Batman, but yes being paid well.
This is sooooo helpful Thank you for this. Thank you for clarifying, what a CD looks like.
I love this. Gobbling all this up. So good!
Once again another great show I'm only at the halfway mark but already pleased with the information. Also energized.
Thank you, you've just unlocked a new talent.
Disruption was the main topic in the book "Disruption: Overturning Conventions and Shaking Up the Marketplace"
by Jean-Marie Dru in 1996. This was 1 year before Clayton M. Christensen book( The Innovator's Dilemma) , where he mentions Disruption. I don't know where this term was first used. But Disruption in DRU´S book tells about this creative philosophy they developed in his Agency in France over 25 years ago on how to really get groundbreaking creative ideas. Since I read it in 96, this book been one of my most influential reads.
Thank you.
You are most welcome!@@thefutur
Absolutely CD is not for people who think of just making great creatives. It's about understanding everything and guiding people. But truly speaking these are qualities of a good person & good people hardly make it to the top in this field. Yes building "relationships" plays a major role.
Appreciate the honesty!! And the sexy was a lil left out 😅 How about being a CD for your own agency, being an entrepreneur and doing this by your own design? For example if you're a Wealth Dynamics Creator, Star, Mechanic with at least 10% tempo, the mix of innovative entrepreneurship + showcasing your big vision + disrupting status quo + ideating cool systems solutions to avoid hustle + burnouts + bottlenecks and create more space/ease/boost for the art..... CD is a dream!! AND consider you can be a CD of your own agency and not work for enterprise or be so "khaki" corporate - build it YOUR way like only a fabulous CD can! 🙌🎉
This episode make my night soo mindfull!! You' all so nice and excelent, guys!! GREAT WORK!!
Even 4 years later is SO SUPERB🔥
Thank youu🤩
Lots of valuable info here! Thank you! Also an idea for a creative director class could be having the students lead and work on a team project as a creative director with other students from different design/art classes.
I’m loving this episode!
Thanks Ally.
This was so fun and educative -- thanks for sharing, guys :)
Operationally led vs creatively led
Such a great point
Same deck he shared at his session in MAX. Love his POV.
Thank you Chris & Adam Morgan, really helpful! Definitely want to work on these tips to become a CD one day.
Subscribing to your channel, made me wondered, Why are there only 24 hours in a day?
So much to learn, so little time. Learning from the video is always an adventure! Only, i feel like Ellie from Up.
Haha. Pace yourself. We are just getting started.
This gave awesome validation to me:) I’ve been a creative and working photographer and working in production 10 years but went back to school two years ago for another love of psychology. I still have the dream to be a CD and been saying I want to combine my love of art and creating with my love of psychology . I’ve also been very interested with organizational psychology and want sure if I am wasting time exploring this but it’s great listening to this and validating that it is a good move for me because i am learning how to manage people and helping them direct their abilities in their work. And I’ll have the back up plan of consulting ;)
I wish psychology was talked about more for director roles. What is suggested for a CD is always communications and journalism . Also humbling . My ego for a year has been like oh I’m ready for a Cd position and that I can do it but reality i still have more to learn in my new degree and managing people. Got into a cool company in utah to work up in production and producing and I am excited to see this side of working with clients and meetings and is different than what I wanted for a opportunity here but this also is validation with that! This new direction is great for my Portillo and resume and to LEARN more.
Great info and talk!!
Amazing, insightful trade secrets! Who would have known? Thank you so much for sharing :)
I’ve studied management and worked in finance sales my entire life while practicing fine art and experimenten with Adobe and general digital marketing. Making the transition to artist and studying for the project management professional certification. Very informative.
Great episode, so much to take away.
Great discussion. Happy to see some of the myths of being a creative director debunked and inverted, its different than what most people imagine.
When Chris asked Adam about the university he would create to help churn out a CD, I was unsatisfied with the answer.
I'm no CD, but by listening to the 9 skillsets he listed - in a university setting, I would like to see:
1. A public speaking class where students do nothing but "role playing" - pitching projects to various types of (made up) clients and dealing with the ping ponging of the conversation, owning the room, talking that business talk, etc.
2. A leadership class OUTSIDE the classroom (e.g., the leader, and crew, that are tasked with sheep herding. Getting ALL the sheep from A to Z that's miles away)
Those are just two off the top of my head.
I want to think of one for the empathy/anger management skillset - but nothing has fully matured in my mind yet.
Either way, it's all about the repetition.
Everyone is nervous and sucks at one of these (if not multiple) in the beginning.
Through the repetition and constructive critiques, when they graduate, being an effective leader in this field will be as natural to them as tying their shoes.
Cool interview.
Helped clear up some decisions for me.
Cheers!
Cheers
Thank you so much. :)
Very interesting and helpful.🔥
Always love the experts wisdom!!
Bring Adam back to talk about time tracking! Surprising to hear a data-driven creative advocating for less data.
I studied Communication and Media Studies but never honed in on one “creative” skill - I’ve dipped into many areas. Would I have to choose one and go deep to build up to creative direction?
Hoots to all the engineers becoming Designers!
heyoo! all the best yall
Must have missed this when it came out. Really useful info for those transitioning into CD roles
Adam is a friend. Glad you found it.
I know you said that you guys are gonna remove the live stream because you guys want to put up other things on the channel.(?) I just want to say that the livestream is a real valuable asset to viewers. To be able to deep dive and educate yourself with this, is something that can't really be measured. To remove it and have them erased from UA-cam seems like an mistake. Would love to hear the thought process regarding removing the livestreams?
We are removing some long streams and replacing them with shorter cutdowns.
@@thefutur thank God for that at least. You had me worried there.😅 Is the older ones also getting removed? Need to know so I can transcribe or download them... Haha
This was very helpful, Thanks for doing this.
Glad it was helpful!
This is valuable advice, many thanks!
This was fantastic. Thank you
Thank you Adam for this kind of information about creatives.
So right i can do everything you mention down, but the only one which refused is to present and sell
in my. clients. How can i do it
Good stuff! Read to lead, learn to earn!
For some people, the pressure of it all motivates them.
Awesome cant wait for the next one
Oh wow! This is gold!
Highly Recommended.
Not sure how I missed this, it's great.
Thanks for revealing to me that I could be a CD via the copy-writer route.
This is great, very informative
i need that book! def some gyms there
Why I got the notification so late, Its already 890 views. Don't wanna miss the content
Yeah me too! Just got the notification just now :(
Hit the bell?
@@thefutur I have already hit the bell icon when I subscribed 3 months ago.
Yeah, but for some strange reason didn't work this time. All good, Catching up now! @@thefutur
It's an annoying YT bug. The notifications either show up way too late or never makes it, even with the bell. Really annoying. It's made me more proactive with this channel haha.
Thank you!
Can you become a Creative Director by majoring in Visual Arts?
Keep coming back to this episode
TY FUTUR FAM ❤️
Thx for doing this, I really appreciate it and its a knowledgeable insight.
Do you stream on Twitch still? For some reason I don’t get UA-cam live notifications when you go live. Twitch’s notification system is more consistent.
We stopped streaming to twitch. Didn’t feel like our audience hangs there.
Just changed my titles on LinkedIn and Behance from Creative Director to Designer :) I'm no Creative Director yet!
Haha. I guess you got the message.
when are you guys usually go live?
Thursday and Friday.
Check their Facebook page they usually list all of their events and live streams on there.
1st step made me realize that the creative director role is NOT for me lol, great video! :)
Not yet. Add the yet.
What typeface did you use on your thumbnail? Awesome thumbnail.
We tell you at the end.
Also, consider the path of a business analyst as a way to creative directorship.
Nice video, i hope i can catch a live video someday... hopefully
check our FB page for schedule
It wasn't his beard it was the collar. Great talk !
Please also have a "how to become a ui or ux director" 🙏
Awesome!
As a freelancer, I had all those skills. In an office environment, because I had someone above me, I could never demonstrate 1,2
If you don’t want to be a CD, develop your own voice as a creative and hire an agent.
Nice thumbnail👌
Thanks for noticing
yeah... So i ah stumbled into part owning one of the fastest growing streetwear brands in my country.... so I just put creative director on my business card and am making it up as i go lolol
Pro Tipp for CDs: Use AirPods :O)
Other than that excellent content, really appreciate your channel.
What a privilege, thank you.
If we could get a link on where to download the image of "the whelm, schelm", that would really help.
Greg - "I wish I knew some tennis lingo"
Chris - "You can volley it back to me"
...
I'm furious
Want to know the tools a creative director uses
probably, Word, Keynote/Power Point, Slack
There are many successful Freelance CD individuals, how that works ?
very helpful
Do you need university to be a creative director?
no.
It turns out: _I AM A CREATIVE DIRECTOR!_
Still honing the craft though ;).
#7... mm.
What job did you start with ?
@@Lacour17 Designer.
The Futur is my life blood
this is great
Check out the book Quiet: The Secret Powers of Introverts by Susan Cain.
I know my strengths and you should too, Creative yes, but management no thanks!!
Play to your strengths.
could a Graphic Designer become a Creative Director?
Of course.
What degree is needed to become a creative director
Step 1: Actually direct the creative
1000th viewer
Has someone know which is the Adam's Instagram to follow him and keep trying get little bit more information and examples of his work?
Hi all from @itsBEAU.Design
Can't lie, I'm sad to know that these videos get removed.
The Futur has become a resource for learning for me and to know they're deliberately removing information, knowledge & wisdom has left me with an empty feeling
No need to feel sad. We chop up the episode so it’s more digestible.
@@thefutur YAAAAYYY! Thanks. As a new subscriber I realised that I was projecting fear rather than optimisim as to what you would be doing. Please forgive!
Will you dellte this Video?
That’s up to matthew
i wanna be whelmed
so many clicks in my brain