5 Reasons Non Fiction Books Don’t Sell
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- Опубліковано 13 тра 2021
- Many books - even good books won't sell. There are no guarantees when it comes to selling non-fiction books but in this video Julie Broad, founder of Book Launchers, explains the most common 5 reasons non-fiction books don't sell. Things, like not having a large audience or not hitting a really hot topic, can dramatically impact your initial launch sales. Over time though there are some steps that can help you grow that audience and build your book sales.
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Yep. Almost the first words out of Julie's mouth when I met her were "Who's your target audience?" and "What's the hook of your book?" Great video!
Great point about focusing on what your reader wants and not what you like.
If self publishing, join a writer's club that critiques. Listen when other writer's are being critiqued and apply lessons to your own writing. Then have your own writing critiqued. It can be extremely helpful to see where your readers are losing interest or not following your train of thought.
Excellent points! I love that you shared yellow is your least favorite color, yet that is the color of your book jacket. Perfect example of how you are marketing to the reader vs. yourself.
Oh thank you! Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. I do hope you can be here. If not - you can catch the replay to see if you won.
*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive
Thank you for sharing these reasons ... Informative video as usual. I always look forward to your videos because I learn a lot from you.
When I was writing my book, I had the Prince song, You’ve got the Look in my head, only I changed it to “You’ve got the Hook”!!!
HAHAHA I have to use that.
Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. I do hope you can be here. If not - you can catch the replay to see if you won.
*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive
Great points, and sound advice as always. Thank you for taking the time to share your insight in a way that is easy to comprehend and utilize.
Thanks, great summary of the big 5!
Thanks for your excellent viewpoints and sound information, Julie! As usual, on point. We all can improve, even if the book is doing ok now. I see authors make a new non-fiction update, changing the cover, blurbs on the back cover, etc. as this brings new extended life to an already published book.
ABSOLUTELY!!
Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. I do hope you can be here. If not - you can catch the replay to see if you won.
*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive
Julie, I love your energy and your remarks on the topic. I have subscribed you. Thanks.
Ever since I was a kid, I hated reading books in school because they were fictional. Once I grew up and into my twenties, I got addicted to reading non-fiction books.
Julie, I just want to say, your videos are awesome! Thank you!📖💪
I loved what you said about "the reader create a better life as result of reading your book"" and creating a compelling hook! Thanks for this video!
It’s a great video! I love reading your book and I especially like the color as well. I am not a yellow person but I understand how this would definitely stand out visually. Successful past performance is what tells the tale.
I just launched my book "The New Reason to Work" and am enjoying and learning a lot from this channel for how to market it. Thanks Julie!
Fantastic! **You're Invited** our Holiday Extravaganza Deep Dive is happening on Saturday, December 11th at 10am PST. This is our annual Open Q&A with the Book Launchers team paired with a TON of prizes, presents, and promised fun!! Register here to join us: www.booklaunchers.com/deepdive
Julie another wonderful video. I love your book cover by the way in your book. The reason why I would use your firm is because I want you to make decisions based on successful past performance.
Thank you Julie👍 . Great video...!
You are so welcome! Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. I do hope you can be here. If not - you can catch the replay to see if you won.
*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive
Oh, my gosh!!! How did I miss this?!
I have already been rethinking my cover choice and this video really helped me in the way that I’m looking at the situation so thank you!!
You're welcome!
Grate tipps 👍🏼
Great 😊 information
Yellow text looks great on black t-shirts, so I started using it. (Black sells better than any other color shirt, by far.) People aren't buying them. So I went back to what works, a teal blue. I think a lot of people don't like yellow.
Yea there is something about yellow ... but it works for books.
I love black shirts. ;)
Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. I do hope you can be here. If not - you can catch the replay to see if you won.
*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive
@@BookLaunchers For me, 47% of the shirts I've sold are black. Royal is next with a whopping 9%, Navy at 7%. I've sold at least one shirt of every other color - except yellow :) Yellow is a goose egg.
Really good points! Made these mistakes in my first book. My cover has yellow on it :)
Thank You so much for the info. I'm a newbie on a budget.
You are so welcome! I highly recommend reading my book Self-Publish and Succeed books2read.com/ap/RDOjGr/Julie-Broad - that’s a really great starting point for any non-fiction author to start thinking through what you need to do to write a book that will sell.
We also have monthly free Deep Dive training: www.booklaunchers.com/deepdive
Ouch! I hope I will be ok and sell some books. Need to review some things and get the platform more active. Eye-opening video.
Wow, brutal and brilliant Julie. Thank you!
You're welcome. If you liked this video you will LOVE my new book: Self-Publish and Succeed. You can grab it here: books2read.com/ap/RDOjGr/Julie-Broad
Hope to see you again soon!
Great video, as always! Also, what doesn't sell books, is thinking the book will sell itself. We all work hard on our books...so let's BRAG ABOUT OUR BOOKS. We are our own best salespeople.
Absolutely! I wish there to highlight this and make it stand out for everyone. :)
First one to comment for the second time this week. It must be my lucky week. Biggest takeaway is on the author platform, either building your own or using others.
It's MY lucky week :)
Thx good points.
Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. I do hope you can be here. If not - you can catch the replay to see if you won.
*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive
You get into my brain all the time.
Excellent advice 👌
Glad you liked it
You have presented the realities of what make or break book sales. I will like to add one: I read somewhere that poor content will in the long run kill book sales, and I think I've seen that happen with a very popular female writer who published a children's book that was criticized for it's bad writing, but was initially selling strong because of the Author's popularity. But now, compared to the Sales of her previous nonfiction book, her children's book has been classified as disappointing. So, I think book content should also be considered.
I write in a genre that doesn't exist just like my music is in a genre that doesn't exist. I am too unique to be niche even. I do address specific problems with my writing and music but I do not have an audience to speak of or know who would want my writing or music, I would say as a pioneer, I have unique experience and insight with my writing and beatboxing, but no audience, and am in uncharted territory. Thank you for the video, I'm glad I watched it.
Thank you for sharing your wisdom. Now, if only I could generate more people to be in my audience. I know I need them and want to serve them, but how do I meet them, actually in my life, meet them? Paid ads seem necessary these days. No more free rides at FB.
I KNEW target audience was gonna be on the list. As soon as I saw the title of this video, I said to myself, “one of the reasons is going to relate to audience.” 😜 The others are amazing tips, too!
Taking all of this info, my question would be: What would a first-time author do? What if they haven’t built their following yet, because that’s what their book is for? Not sure if you’ve done a video on tips for first-time authors yet. Just popped into my head. 😊
I don't have much of a platform, of any, but I have connections who do. I just need to get to a place where I can ask them to help, while working on my own.
I actually kinda buy into the counter-cancer keto thing. It makes sense to me.
I have written 11 history books for kids and sold a grand total of 2 books so far, I still believe fiction is for writers, who don't know anything and readers who don't want to learn anything.
What kind of historical stories are you telling? There are a lot of libraries and other markets that are looking for stories for kids.
Book pricing could be another reason for many market places. But, I no more think of it as important. My book sells the same number of copies for 4.99 as to 0.99 USD..
Yes there is a lot of research to show that within certain ranges there really isn't a big impact. Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. I do hope you can be here. If not - you can catch the replay to see if you won.
*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive
@@BookLaunchers thank you.
I'm surprised you don't use music in the background like I hear on other YT channels; but you make great videos.
Music can get complicated from a licensing perspective as well as I did do it on a few and got complaints that it was hard to hear me. :) Can't win sometimes.
@@BookLaunchers I was really happy you didn't have music 🙂 Learning a lot. Thank you.
I much prefer videos without music, so thank you! 😊
Fusion of romanticism and mysticals always work
Ok! For me, it's, "Next stop, platform building!" That is going to have to be my tandem priority.
I feel pretty confident about all of these except the first one. I don’t have too much of an audience, but I was hoping the book would help build my audience. I saw it as a tool to leave people after speaking engagements. Is that possible? Or am I shooting in the dark a bit?
How do you film? In front of a green screen? I would love more videos about how to start a youtube channel as an author, your videos are very helpful, thank you Julie!
Have you seen this? ua-cam.com/video/6wS9pSo1HX8/v-deo.html
Yes I use a green screen so my editor can add the humor. :)
So-#1-it’s official then. Getting a book published is for *extroverts only.* But life’s real, full-time thinkers are the introverts; if readers want well-resolved (NON-fiction) they need writers who spent their time thinking and not “doing the dancing bear.” Di - lem’ - ma!
Introversion cannot be “un-learned.” Like hight, blue eyes, flat feet, or congenital blindness, it’s innate. Much like society not so long ago simply ignored the needs of people in wheelchairs, what we are really dealing with here (and every bit as shameful) is an industry that simply can’t be bothered catering for introverted writers. Basically, it ignores its thinkers-and it shows. (A lot.)
The problem lay in designing systems that enable introverts to sell like extroverts and remain introverts. Introverts need-we demand-our due outlet.
When (1875 wasn’t all that long ago), in an age of classicism, literary agencies first appeared, their entire modus operandi was *to let the writer write and we’ll do the rest.* THEY did the publicity, the marketing and selling, etc.-and for which services they took their slice. Somewhere between then and now, however, all of that non-writing slog snuck right back onto the writer’s front porch-and guess what: the agents still took the same fees. (Odd, that.)
Benjamin Franklin said, “If you can make it, Someone will buy it.” Was he wrong?
So here’s the thing. Are there any agents out there who are prepared to do what literary agents did, originally? If even for a much larger percentage, I don’t think so-and I really can’t figure out why. Talk about a gap in the market! If I could find an agent willing to work along with my rather severe introversion I would be prepared to offer him or her perhaps thirty percent on my first-and maybe even my second book (I have five, gathering dust. I have things that need saying.) Even at that, l don’t expect any takers.
So far, I am doing okay, my platforms are growing, my ideas are expanding, people love my WIPs, I gain followers. I must say, it is helping me see the 'target audience'
That's fabulous!!
@@BookLaunchers thanks
Hi, confirmed my email, but haven't heard from you since .
Thank you!
Hi Gale - did you check your spam or junk folder? Our emails sneak into those places. Also many of them come from team@booklaunchers.com not my email address.
How can I help you?
Hi everyone!
I understand but I wasn't able to find your application didn't have access
I bet you could make a part two to this video in a couple of months, as there are so many reasons, books dont sell.
Yes! What's another reason they don't sell that I should cover next time?
Do you film with a tele prompter?
Sometimes ... when I have a complicated topic with a lot to remember or I want to read a quote I will use a teleprompter to make the filming process more efficient. A video like this one doesn't need one though ... I just film each bullet separately and read notes in between.
So interesting that your least favorite color is yellow and your book cover is yellow! It is eye-catching in my opinion.
Thank you! Yes it tested the best and many like the color ... I'm more of a blue gal myself. :)
I don't even read books anymore.
You mistakenly make reference to non-fiction books when you really mean self-help books. They are not interchangeable and your premise doesn’t apply to-say, a history book.
For simplicity I do make generalizations yes, but if you are writing a history book would there still not be a promise to the reader when they are done reading? How do you market the book if you're not still looking at the category you're in, the audience, how your book is different, and what the promise is when someone is done reading the book? Why would someone read your history book over another on the same subject? Those are fundamental principles to marketing books regardless of category of non-fiction.
Point on, 5 magic to sell great book, the only point missing is you,ve to lucky
BTW...the Keto diet has disastrous consequences for health and has been thoroughly debunked. The author you mentioned may have had short term benefits...but the long term prognosis for Keto is terrible. I've tried it and found it made my health worse. Just an FYI.
Books just do not sell. It is really not a good business to go into. You have a better chance making money running a lemonade stand than selling your book.
So. Non-fiction books are more popular than fiction? Strange-but true! And yet, whereas whole herds of fiction beta readers are jumping out of the screen at you to get you to send them your unpublished book, finding a non-fiction beta reader is like mining for hen’s teeth. (And no; the “I’ll read anything!” beta reader is not what the doctor ordered. If you’re a beta reader, you too need to specify.)
Go figure!
G'Day. I "think" my book has these 5 in place, but should have a reality check, soon. Thanks for the info
Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. I do hope you can be here. If not - you can catch the replay to see if you won.
*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive
You have presented the realities of what make or break book sales. I will like to add one: I read somewhere that poor content will in the long run kill book sales, and I think I've seen that happen with a very popular female writer who published a children's book that was criticized for it's bad writing, but was initially selling strong because of the Author's popularity. But now, compared to the Sales of her previous nonfiction book, her children's book has been classified as disappointing. So, I think book content should also be considered.
Great point thanks