SaaS Sales Methodology: 3 Sales Models to Drive Long Term Growth

When it comes to selling your SaaS product, you need to establish a proper SaaS sales methodology.
So how do you establish a proper sales model for your SaaS business?
On today’s Unstoppable Sunday episode, I’m going to dig into 3 different sales methodologies that I’ve used in my SaaS companies, dive deeper into how they work, and help you decide which one is right for your SaaS business.
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[@Ajay_Cheema]

1. Top-Down Sales Model:
- usually for a System of Record SaaS with large enterprise software contracts
- long sales cycle with multiple meetings
- large deal size
- transforms the company (your product is core to their workflow)
- long term deal
2. Bottoms-Up Sales Model:
- AKA Product Led Growth
- Get users to start using your product individually
- Then incentivize them to spread it within their company
- Low CAC
- No Complicated Sales Process
- Warm Sales Leads
3. Land and Expand Sales Model:
- Really Engaged Customer
- Doing a Pilot/Trial for a subset of users within the Company
- Smaller and Faster Deal
- TK prefers "Plan the Wedding" approach
- That involves moving from pilot to land and expand, methodically

[@TKKader]

🤗

[@mickmick577]

Hi, can you tell us please if we puck any idea from the 5 you listed how can we start our saas business from the coding side, should we go for no code software or should we hire a developer and if we need a developer what is the best language to use. as an a example i am interested in the crm where do i have to sart to build my micro saas. Thank you