Anti-Fashion

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  • Опубліковано 10 вер 2024
  • What is anti-fashion? Where did the idea of anti-fashion come from? Most importantly, what does anti-fashion have to say about our relationship with clothing? Much like art, there are no strict definitions of what can and can't be considered fashion. It is largely the work of anti-fashion designers that push the boundaries of fashion, and help us better understand our personal relationships with style.
    In today's video I cover a few key names in anti-fashion, and what we can learn from these types of designs.
    ________________________
    Some Resources:
    Anti-Fashion 90s Documentary - • Antifashion 90s in eng...
    (this one is on top because it's really good and discusses a ton of cool designers)
    (Renegades of Fashion)
    Rei Kawakubo - • REI KAWAKUBO - COMME d...
    Yohji Yamamoto - • Yohji Yamamoto - Reneg...
    Vivienne Westwood - • Video
    Iris Van Herpen, the Most Avant-Garde Fashion Designer in History - • Video
    Anti-Fashion: A Manifesto for the Next Decade - • Anti-Fashion: A Manife...
    Forbes article about Witchsy - www.forbes.com...
    Fashion Brand Company - www.fashionbra...
    ________________________
    🧸🎀 Music 🎀🧸
    Intro: Meet Cute by Peter Sandberg
    Main: Alone on a Swan in LA by Pandaraps
    Licensed by Epidemic Sound
    Thanks for watching!
    ________________________
    🌸🧺 Contact and Socials 🧺🌸
    Instagram: @the_stitchess
    My Brand: www.softsugar....
    Business Inquires: softestsugars @gmail.com
    (remember to remove the spaces)
    ________________________
    This video has not been sponsored.
    ________________________
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КОМЕНТАРІ • 455

  • @alexisarrizon6083
    @alexisarrizon6083 3 роки тому +749

    I am a tailor and professional pattern maker by trade, I studied fashion design and the development of fashion trends. I sew my own apparel. Fashion is a state of mind. Clothes are simply the articles you place on your person to create the persona you want to create as a form of self expression.

    • @martinamiau6069
      @martinamiau6069 3 роки тому +5

      YES

    • @sophitsa79
      @sophitsa79 3 роки тому +3

      That's a reasonably new concept

    • @average_gh0st639
      @average_gh0st639 3 роки тому +3

      Deep. But I 100% agree

    • @kateapple1
      @kateapple1 3 роки тому +10

      Fashion is what you’re given, trend is what you choose

    • @Eridanus_Nebula
      @Eridanus_Nebula 3 роки тому +2

      is it okay to ask any tips for pattern making because I really want to try making my own 🥺

  • @annemarienicolaides8186
    @annemarienicolaides8186 3 роки тому +1586

    I couldn’t stop admiring that the dress was a building with a window, great video, very informative and fun.

    • @cecesoclean4591
      @cecesoclean4591 3 роки тому +49

      oh my GOD THEY’RE BRICKS

    • @user-qn3lo9br3i
      @user-qn3lo9br3i 3 роки тому +40

      You can get this dress from Penelope Gazin's brand, Fashion Brand Company. And I haven't seen the video yet

    • @bushveldwizard
      @bushveldwizard 3 роки тому +37

      A whole new meaning to boob window

    • @taylorpressley1542
      @taylorpressley1542 3 роки тому +15

      She's a brick house

    • @loverollcake
      @loverollcake 3 роки тому +10

      theres pants of it and the window is on the butt cheek

  • @bellenotbella
    @bellenotbella 3 роки тому +196

    This is what I love about historical fashion and history-bounding: the intentional act of looking at clothing commercially available today and saying "this shouldn't be our only options." Historical fashion gives you centuries of variety to explore, and the very nature of the garments promotes a more mindful approach to acquiring and caring for your clothing.

    • @luciasoosova2182
      @luciasoosova2182 3 роки тому +4

      I love historybounding, you can basically wear the same clothes for your whole life, if you want and not change anything.

  • @gerdaurban7462
    @gerdaurban7462 3 роки тому +427

    Saw the window cutout on your dress and immediately tought of your ear curtains. And then I realised, that they are also there! This made my day :D

  • @express999snsd
    @express999snsd 3 роки тому +1031

    Is that the ear curtains paired with the window/curtain detail shirt? That's a great combination

  • @hoodiesnake5365
    @hoodiesnake5365 3 роки тому +501

    Who needs history class about america when I can watch history about things that I actually like
    Thank you because today i learn more than I do in my actual classe

    • @flower_man
      @flower_man 3 роки тому +6

      bless stitches for making videos

    • @polkadotbeckini
      @polkadotbeckini 3 роки тому +20

      Keep on learning about what you like but honestly take American history seriously too. A lot of our problems today have to do with uneducated citizens not caring/ paying attention to history and politics.

    • @corycianangel6321
      @corycianangel6321 3 роки тому +7

      It's possible to balance learning them. With history, not caring about it would just mean you're more likely to believe "conspiracy theories" and also the propaganda that comes when history is being unfairly revised. Believe me, the Philippines currently has an issue from 30+ years ago when a dictator tried to rewrite history to make himself look like a hero and his actions justified as "good".
      Same goes to American history with so many red flags of systematic issues that are still in the middle of being addressed. And you know, Trump.

    • @corycianangel6321
      @corycianangel6321 3 роки тому +4

      And if you know about fashion history, you would really be aware of how problematic some fashion designers are during WW2. But if you don't pay attention, you wouldn't know or possibly care.

    • @hoodiesnake5365
      @hoodiesnake5365 3 роки тому +3

      To everyone talking yes I do pay attention in class but our teacher doesn't teach the curriculum very well he just keeps on telling us not to plagiarize and he won't put tone in his voice so it's all monotone textbook reading while telling us not to plagiarize while on the other hand she sounds like she likes talking about these subjects

  • @missmatti
    @missmatti 3 роки тому +33

    It is so interesting that Rei Kawakubo back said out with traditions & folklore. I think folklore and going back to making your own clothes using traditional/historical methods is now the anti-fashion of 2021. The whole visible mending movement is also a current anti-fashion movement. I think being an active creator instead of a passive consumer comes across as anti-fashion in a world where we now can buy everything we want to wear.

  • @RhymingMime
    @RhymingMime 3 роки тому +215

    I think my favorite reply was the long one about denying fashion as a means to communicate. I think part of antifashion is anti beauty conventions, so yohji having the runway, the models, the audience, the clothes, just in black is still so within all of it. Similarly in the art world where everything is still made palatable by only having one "independent variable" that is supposed to subvert while still being white, thin, able-bodied, performative, sexy and shocking.

  • @AndreaWilsonDollsAhoy
    @AndreaWilsonDollsAhoy 3 роки тому +190

    It's probably out of your social sphere, but the loose asymmetrical looks of the 1980s Japanese anti-fashion movement is the ancestor of the lagenlook style of today, too--lagenlook is _not at all_ a youth style, instead being more about middle age (and up) people finding comfortable clothes that don't demand youthful bodies while still looking for quality and the expression of individuality. (A lot of it looks like Post-Apocalyptic Art Teacher Style to me, but I still find it fascinating as the tangent that 1980s avant garde deconstructed antifashion went while younger people weren't looking.)

    • @TheStitchess
      @TheStitchess  3 роки тому +28

      Ah yiss I love “post-apocalyptic art teacher” fashion!

    • @YarrowNjune
      @YarrowNjune 3 роки тому +21

      I'm in lagenlook groups and this is honestly best description. It's highly deconstructive: forget sheets sewn together, cut a hole in a round dablecloth and wear it, sew stained dollies together, boil you dress in tea, dye it with leaves from your garden, print with a potato masher. Truly amazing people there.

    • @judyibrahim7427
      @judyibrahim7427 Рік тому +1

      Honestly to me it's just giving mori kei

  • @luvcraftian5174
    @luvcraftian5174 3 роки тому +21

    Friendship ended with fashion, now anti-fashion is my friend

  • @digimaui
    @digimaui 3 роки тому +486

    When I think of "anti-fashion" I picture someone wearing random stuff they got at the thrift store simply to clothe their body. Like a giant khaki polo or something lol

    • @ingridw6150
      @ingridw6150 3 роки тому +22

      omg khaki polo...

    • @yli386
      @yli386 3 роки тому +25

      That's basically what I do, also wearing hand-me-downs from relatives

    • @ayf449
      @ayf449 3 роки тому +25

      Jokes on them that's still fashion.. here's the thing someone goes and buys and wears a giant khaki polo during the years where oversized clothes are "in fashion".. they're following fashion. and that's how it works fellas

    • @otakumilly8825
      @otakumilly8825 3 роки тому

      Lol same

    • @kaydiegomes8738
      @kaydiegomes8738 3 роки тому +34

      @@ayf449 Not really. The joke is more on people who buy fashionable clothes only for it to become unfashionable later on. People should just wear whatever they like regardless on whether or not it’s trendy.

  • @Ellie-coco
    @Ellie-coco 3 роки тому +13

    My college major is somewhat tied to fashion, and I can tell you that some of the anti-fashion movement has to do with environmental impact. It is honestly one of the most important things to consider, but few people talk about it. Textile dyes contaminate the environment in a drastic way, so even by buying your own dyed fabric and sewing your clothes isn’t a harmless alternative to fast fashion. Responsibility comes first in the eyes of some people, (good people!), so it’s important to make informed purchases and not pursue trends and avoid buying cheap clothing whenever possible.

  • @devoninheaven4143
    @devoninheaven4143 3 роки тому +255

    I knew about the classic designers in this video, but THANK YOU ENDLESSLY for introducing me to Penelope Gazin. I needed these clothes, and she is the definition of a modern icon

    • @TheStitchess
      @TheStitchess  3 роки тому +24

      She also does dance and music!

    • @angela.luntian
      @angela.luntian 3 роки тому +2

      I learned about Gazin through her animations, then I found her music, then when I tried to see what shes currently up to its a wicked fashion line!

  • @ANPC-pi9vu
    @ANPC-pi9vu 3 роки тому +76

    The Sex Pistols were actually put together by the designers, in order to promote their designs. The band didn't exist before that, and didn't form organically.

    • @bandagewastingmachine386
      @bandagewastingmachine386 3 роки тому +4

      Rlly? Anarchy in the UK would have never existed?

    • @Hellakiddie
      @Hellakiddie 3 роки тому +2

      Woah

    • @ANPC-pi9vu
      @ANPC-pi9vu 3 роки тому +9

      Pretty much! Well, some members were in The Strands beforehand, but Sex Pistols was a project the fashion designers at the Sex shop were involved in putting together and promoting.

  • @margaretcummings4146
    @margaretcummings4146 3 роки тому +35

    I've really been enjoying the costube/historical costuming side of the internet lately, where you find a lot of ideas similar to what you talk about - resisting fast fashion, building a wardrobe intentionally, cherishing pieces instead of cycling through clothing like it's disposable. I especially appreciate Westwood's POV for this reason too, finding inspiration from history and incorporating things in a new way, which has become a big part of my personal wardrobe...philosophy I guess. This was such an informative video and a way I've never thought about the intersection of art and fashion before!

  • @Littleladyduck
    @Littleladyduck 3 роки тому +95

    Wow I actually knew these "fashion" artists, my years in emo, preppy goth, vintage fashion and now lolita fashion, have served me well 😏

  • @AramatiPaz
    @AramatiPaz 3 роки тому +17

    "I'm not into fashion, I'm into finding your own style" - Tan

  • @euphausiacea8326
    @euphausiacea8326 3 роки тому +64

    I really like the discussion in this video!! Especially when you mentioned that alt communities are becoming really popular, so there as much of anything "shocking". It makes me wonder if now, with these communities becoming so widely known, that if there's going to be a such thing as an "alternative" fashion in the future, or will these just be more normalized, I guess, genres of clothes. I feel like the best example of this might be the strawberry dress, because that was originally totally not mainstream, but now I've been seeing tons of dresses with similar cuts or other just cottagecore inspirations. Honestly, this is probably how trends develop anyways, but maybe with so many of these situations happening at once it might just become more of what someone chooses to wear, more than based on a single, widely-recognized cycle.

    • @Hellakiddie
      @Hellakiddie 3 роки тому +1

      I really like that concept

  • @bigdadbeefsticks
    @bigdadbeefsticks 3 роки тому +29

    The alt ego and dadaism ideas sound sick as hell. Can you imagine those things combined?! You'd end up with this almost caricature of clothing. It'd be like designing really elaborate eye catching cartoon characters with the purpose of misleading viewers. You'd actually have to talk to someone in order to make an assumption because their clothes are just big flashy signs that don't apply to them.

  • @waterdragon3367
    @waterdragon3367 3 роки тому +13

    I think that more and more people are finding some kind of fashion that isn't mainstream. The mindset seems, at least to me, to be diversity. Also with the internet subcultures are even more diverse than before, with cottagecore, historybounding, and other more fem and traditional styles, rather than just punk and grunge and such. More options means more people can find what they like outside of the mainstream.

  • @rajillustration
    @rajillustration 3 роки тому +25

    hey, nice video--I'm always glad to see people showing what these art forms are as art forms instead of "lol how do they wear that?" Cuz like the point of clothes isn't just to have clothes, a lot of people want to have a story and a connection with it. There's a performance art and a story to constructing clothes that I really enjoy--not a sewer myself, but a lot of anti-fashion does stuff where I can tell must be an absolute monster to put together. They're doing like gravity defying stuff.

  • @icecubeonfire2769
    @icecubeonfire2769 3 роки тому +65

    When they ask him how growing up after the second world war changes him and he's just like: i grew up as a war window... That hit hard and I'm sure not what the guy doing the interview intended the convo to be... Glad he got shut up by the severity of his own question

    • @boacow862
      @boacow862 3 роки тому +31

      I think he said that he grow up as the son as a war widow, so he viewed things through his mother, and subsequently through a sort of female eye.

  • @Isitonacornflake
    @Isitonacornflake 3 роки тому +22

    You've mentioned Penelope Gazin often in your videos, and I had no idea (or forgot) she was part of Witchsy and the "Keith Mann" thing, which I've loved since they cropped up. I can't believe I haven't looked at Fashion Brand Conpany yet. From what you've shown, I can feel the funds leaving my bank account 🤪

    • @Isitonacornflake
      @Isitonacornflake 3 роки тому

      Update: I've perused the site for under 5 minutes and my soul has already left my body

  • @tripsplat
    @tripsplat 3 роки тому +5

    I really loved this video!! On the distinction between alternative fashions and anti-fashion, I'd say that alternative fashions don't really care about what's popular in fashion, whereas anti-fashion does care. So alt fashions tend to do their own thing organically, and in hindsight do hold some passing resemblance to what was popular during their time period (usually in the silhouette), since it's very much existing and evolving in real-time on real people. Anti-fashion is a deliberate response/ rebuttal to the popular trends of the time, making design decisions to distance itself from fashion as much as possible, and usually only existing on a pedestal as (as you said) art.
    When anti-fashion does make it way onto people in their day-to-day, it tends to morph into being alt-fashion, not as a bad or diminutive thing, but just because alternative fashion is a large umbrella that covers many styles, and anti-fashion is a specific pinpointed effort (that heavily contributes to and takes inspiration from alt fashion).

  • @wyvie4639
    @wyvie4639 3 роки тому +86

    is it anti-fashion for me to re-wear the same outfit literally every time i leave the house?

    • @Hellakiddie
      @Hellakiddie 3 роки тому +11

      Yes

    • @fragiledate
      @fragiledate 3 роки тому +18

      cartoon logic time?

    • @user-dq8km4zt7f
      @user-dq8km4zt7f 3 роки тому +3

      I do be same tho, I have five black turtlenecks and I wear each one every day with one pair of jeans

    • @skeleletonboi4533
      @skeleletonboi4533 3 роки тому +5

      that's just called being a cartoon character babe, it's okay

  • @maxevocal
    @maxevocal 3 роки тому +8

    I feel like trends in thrift-shopping feel like anti-fashion by reusing clothes!

  • @01lei
    @01lei 3 роки тому +8

    Now that I hear about it i think I’ll identify myself as anti fashion. Bc I’m SICK of feeling the pressure of just wearing clothes and wondering if I look cool. 💀 I wear clothes bc I have to that’s it and imma wear what I like no matter how crazy

    • @Aniracia
      @Aniracia 3 роки тому +3

      took me 35 years to realize this. you go girl/boy/person/being. We all will rock our own styles and really should not give a damn about anyones thoughts about us.

  • @AlexToma
    @AlexToma 3 роки тому +2

    This video was recommended by UA-cam.
    I have seen the anti fashion documentary with Rei Kawakubo, Ann Demeulemeester, Yoji, Helmut Lang and one of my personal favorites, Martin Margiela.
    This was such a great entertaining video, even though I knew this thing, not sure if my the target audience for this channel in particular but sure does look interesting

  • @chibivesicle9612
    @chibivesicle9612 3 роки тому +22

    loved the venn diagram titles; made me laugh! love your understated humor and jokes! i also have been enjoying your fashion history and analysis videos.

  • @Androgynary
    @Androgynary 3 роки тому +18

    The designer Martina Cox makes clothes with window pane details very similar to your outfit. You should check her out!

  • @nitrofairywing1541
    @nitrofairywing1541 3 роки тому +2

    I adore fashion, like a lot a lot, to me it is a form is expression of course, sometimes my fashion depends upon the season and how I feel during that season, I will take different parts of different genres and subgenres and imagine how I would put them together to wear, and sometimes I wear stuff to fit my mood and to express a different part of my personality. There's a reason why I love fashion, it is so vast in not just styles but meaning and what it means to people and the place it holds in history itself, what a garments could represent to one culture as opposed to another down the very detail of the color itself.

  • @megshay7844
    @megshay7844 3 роки тому +86

    Your outfit today is wonderful

  • @Listentotheread
    @Listentotheread 3 роки тому +8

    I'm not into fashion or clothing, but you make learning about fashion very interesting. I enjoy your videos, thank you.

  • @ally31098
    @ally31098 3 роки тому +3

    i really enjoyed the video! i would however ask for some subtitles, i know that it costs creators money to do them but esp during the interviews i would have appreciated to have a confirmation that i actually heard correctly. (and it would make it more accessible to people who are hard of hearing or deaf)

  • @Hellooo134
    @Hellooo134 3 роки тому +4

    I think it’s literally impossible for clothes to not be fashion. Even, say, a beekeeper wearing a completely utilitarian protective outfit is participating in fashion. Fashion is about communicating an identity through apparel. Expressing a utilitarian identity is not outside of fashion, it uses fashion to express it.

  • @CandyBlog
    @CandyBlog 3 роки тому +43

    Wooow I’m early... well when I was younger antifashion was exatcly what I tried to be. Honestly still do...

  • @thisistheaccountname
    @thisistheaccountname 3 роки тому +22

    Fashion is an expression of yourself.

  • @itsnebi9903
    @itsnebi9903 3 роки тому +10

    I love learn about fashion without this prepotent aura some influencers gave, thanks for such a good content! ❤️❤️

  • @dreamer6943
    @dreamer6943 3 роки тому

    Mind. Blown. I had no idea, growing up in the 90's, that I was in the middle of a fashion revolution.

  • @ESTRANHOpor
    @ESTRANHOpor 3 роки тому +16

    I just arrived into this channel and I just LOVE IT

  • @RebeccaTheHuman
    @RebeccaTheHuman 3 роки тому +30

    I know that Penelope neglected to answer your email about how and where she sources her materials. Did anything ever come to light about that? Just curious, I own several fbc pieces and its something that has bounced around my mind since that video you made reaching out to companies about their ethics.

    • @TheStitchess
      @TheStitchess  3 роки тому +14

      They mention some of their manufacturing practices in the about us section on the fbc website ^-^ it’s not a lot and not super in depth, but they don’t really present themselves as a ~sustainable fashion brand~ either, so it’s not something they advertise much.
      From what I’ve seen they mostly use materials from natural sources, they at least try to use decent labor practices, use a fairly small production team, and new collections only come out a few times a year. The prices aren’t dirt cheap, which suggests they at least COULD be paying living wages to manufacturers. Also individual pieces are made in small runs, usually less that 1000 pieces of each garment are ever made. While I don’t consider fbc (or any brand for that matter) 100% perfect it’s far from the worst brand you could choose to support. As long as you buy pieces you know you will love and use then I don’t see and issue with buying from them.

    • @RebeccaTheHuman
      @RebeccaTheHuman 3 роки тому +4

      @@TheStitchess thank you so much for your thoughtful response!

  • @aprilia8222
    @aprilia8222 3 роки тому +2

    80% of my wardrobe is Yohji Yamamoto. Absolutely iconic.

  • @TheLugiaSong
    @TheLugiaSong 3 роки тому +6

    Hell yea, screw fast fashion and name brands! I almost feel like that because of the popularity of this alt anti-capitalist fashion that unfortunately now fast fashion brands and name brands are trying to mimic those styles. It's so ironic... and now those styles are becoming more popular in the mainstream, I think a lot of consumers don't even care about the origins or purpose of these styles and as such, further fuel the system these alt fashions aimed to counter. Hopefully one day this will change.

  • @petrichorbones
    @petrichorbones 3 роки тому +2

    i think anti-fashion is really important in today's society of fast fashion. it makes me sad to think even in the 80s and 90s we had big, influential people saying to buy less and wear what you want and yet somehow we still ended up here... it's crazy to think so many people my age, myself included, really have no idea what it's like to live without fast fashion all around us. like, sure, we can grow up and choose to live differently. but the majority of us grew up in fast fashion and had to unlearn the fast fashion ideas planted into us at a young age. im still working on my journy to avoid as much fast fashion as possible, and it starts with buy less. only keep what you know you'll wear. invest in good materials and long lasting pieces. for me, this means at least 2 durable pairs of jeans (vintage jeans bc they dont make em like that anymore), at least 1 black turtle neck and 1 white turtle neck, a black skirt (gonna make myself one soon bc the last one i had was fast fashion and its lowkey falling apart), a white skirt (mostly for layering) and a good pair of leggings/bike shorts for workouts (i do rock climbing for fun). these are my main staples and hopefully i will have these pieces for years and years to come. also i think cool shoes make a boring outfit more fun, and i think it's easy to find a solid pair of wicked shoes these days, new or second hand. most of mine are second hand, some older than others. i love my 2 pairs of 90s doc martens, esp the hiking boots i got for only $15 at a thrift store. they sure dont make em like That anymore. gonna last me the rest of my life 🥰🥰 anyway rant over thank you for this thought provoking and education video.

    • @petrichorbones
      @petrichorbones 3 роки тому +1

      while i am not familiar with the first two names, i was not surprised to hear it was Japanese designers leading the anti fashion movement. i follow tokyofashion instagram lol im very familiar with those examples from them that you included hehe! also yeah i dont even know that much about Vivienne Westwood really but even so that name is extremely familiar. how can you even wear clothes and not think of fashion when you hear that name!

    • @petrichorbones
      @petrichorbones 3 роки тому

      ok also this is the kick in the butt i needed to really research the introduction of "plaid" into punk styles bc as someone with Scottish heritage i kinda got curious about tartans and am wondering about the history of plaid and tartan in a modern fashion sense. im excited to learn! my fav thing about punk fashion is plaid tbh idk why and i love that my family has documentation of us belonging to the Allen family tartan ! its a pretty blue and green one 🥰

  • @starstuffatsea
    @starstuffatsea 3 роки тому +46

    Antifashion sounds very similar to antifascism and I think that's very sexy of it.

  • @2020Dumpsterfire
    @2020Dumpsterfire 3 роки тому +6

    Im starting a journey of making my own clothes to live my best weird cottage core edwardian inspired life.

  • @DensestThingAlive
    @DensestThingAlive 3 роки тому +17

    OKOKOK SINCE IM "EARLY", I want to say that I love the intro and the outfit of the day so I already know that I'm gonna love this video soo.... LETS GOOOO

  • @eve4249
    @eve4249 3 роки тому +2

    i’m so glad to see someone in Fashion Brand Company’s absolutely quality and stunning dress. Penelope Gazin is a genius

  • @ediecote1466
    @ediecote1466 3 роки тому +2

    yesss to the dada art comparison! I was thinking of that and the bad painting movement in the 70's and 80's

  • @junjuubie
    @junjuubie 3 роки тому

    As someone who actually never heard of any of the fashion or anti-fashion names or companies mentioned, this video was very informative and entertaining.

  • @milkcherry5191
    @milkcherry5191 3 роки тому +1

    i love seeing people wear fashionbrandcompany 🥺🥺🥺 one of my favourite designs by that brand too!!!

  • @karmadelaney5052
    @karmadelaney5052 3 роки тому +6

    Penelope Gazin replied to an Instagram story I tagged her in once and I almost had a heart attack

  • @alexandramurphy7382
    @alexandramurphy7382 3 роки тому +4

    That dress is everything i've been looking for

  • @juliecargal1119
    @juliecargal1119 3 роки тому +1

    Yess, I wish there were more educational/history videos on different parts of fashion. More of these please! Love Fashion Brand, Martina Cox and Beate Karlsson for those pushing the boundaries of fashion

  • @segamai
    @segamai 3 роки тому +4

    The Fashion Brand Company made Trixie’s iconic dress that she gave to Brittany Broski!? That’s awesome

  • @faestreya
    @faestreya 3 роки тому

    Literally since the hour this came out, UA-cam has been pushing it at me but I'm rebellious by nature so I didn't click on it up until now. Begrudgingly, I must admit the algorithm pegged me on this one, this was a GREAT watch, subscribed.

  • @thelittletaosena5176
    @thelittletaosena5176 3 роки тому +4

    House dress!!!! I also really like your new music and background!

  • @sweetpeabee4983
    @sweetpeabee4983 3 роки тому

    Your videos have this vibe I love of like...Sunday morning PBS educational content but with this slyly radical undercurrent. Very cool stuff; I learned a lot today, thank you!! 💖

  • @Chihuahualover420
    @Chihuahualover420 3 роки тому

    Wow I've been waiting for someone to make a video who has any idea who Fashion Brand Company is. Thank you for making this.

  • @lestranged
    @lestranged 3 роки тому +2

    The 3 legged pants from Fashion Brand Company at 14:40 made me laugh because in the old days of Etsy (back when it used to be for handmade things), they had a "3 armed sweater" award which they would give to whichever employee made the biggest mistake that month. And they made a LOT of mistakes so that sweater got around. So the Witchsy ladies probably didn't even know this, I don't think they were on Etsy back in those early days, (they might have been in kindergarten), but they have a cute little throwback to Etsy 1.0.

  • @Bee-of9uu
    @Bee-of9uu 3 роки тому +3

    This is extremely enlightening, thank you for presenting this information the way you do. I briefly saw that you're on the okeii podcast! Can't wait to listen to it!

  • @ninagnation
    @ninagnation 3 роки тому

    I am a simple gal. I see someone wearing FBC in their thumbnail and I click. A great method seeing as I got to see this well done video!

  • @Roselyrette
    @Roselyrette 2 роки тому

    Your videos are so well researched and enjoyable! I've been binging them for the past couple of days while doing an art project, the topics you talk about are also so inspiring xx

  • @meganlittle7682
    @meganlittle7682 3 роки тому +3

    Watching this video was extremely informative, and really got me thinking about how the "Anti Fashion" movement and music genres like "No-Wave" intersect. They're both about deconstructing what we identify as traditional art, and make you question what those things mean. Specifically with No-Wave, Art-Rock, as well as the noise genre in general, people have been stripping down song structures with strange tunings, absence of melody, and the use of dissonance. No-Wave in particular was born in New York, around the same time Vivienne Westwood was designing for the Sex Pistols, and existed as a "fuck you" to traditional song writing and musicality. This started to pick up a lot of steam within the punk movement in the 80's, with bands like Sonic Youth, Ut, and Swans throwing the ideas of what made music "music" to the wayside and incorporating more experimental sounds, the same way that Yohji Yamamoto did so with fashion. Really interesting how ideas around art intersect with different mediums!

  • @habituscraeftig
    @habituscraeftig 3 роки тому

    I have a very Hegelian approach to choosing my wardrobe pieces (whether bought or made). Take things people think are 'opposite' and bring them together. You get things like [veiling x revealing] where the clothes provide full coverage but don't hide a thing, either because they're sheer or they follow the contours of the body, or the movement of the garment is such that there are occasional glimpses (or intentional unfulfilled hints of glimpses) at legs or other parts of the body, such that the mind is immediately arrested by the possibility of the body while being denied access to it. And that's way more interesting and says way more than a strappy 'Hey look, I have skin' number, in my eyes. It emphasizes sexuality by its removal, which makes it about something closer to exclusivity and bodily autonomy. You can do something similar by rubbing any other two 'opposites' together and seeing what happens.

  • @ervinkatie13
    @ervinkatie13 3 роки тому +7

    I just checked out Fashion Brand Company and Witchsy and I LOVE THEM!!! Do you know any other small clothing brand stores similar to them that are so size inclusive? Would it be possible to make a video about other brands, so they also get a spotlight?

  • @rosevanstaden4562
    @rosevanstaden4562 3 роки тому +2

    Thank you lady! You forgot about Mason Martin Margiela and of course see Hussein Chalayan. Loved it, looking forward to the next episode.

  • @ikaikag967
    @ikaikag967 3 роки тому

    wait this video was great!! it was so informational and also creative and i love your dress why haven’t i seen any of your videos before?? ridiculously underrated channel

  • @Ria-dh5tr
    @Ria-dh5tr 3 роки тому +1

    I saw the dress in the thumbnail and was already excited aaah i love penelope so much but wasn't able to buy so,ething from her for wayyy to long. Now i have the pink moth dress and i've never been hapier in anything haha

  • @emmagrace289
    @emmagrace289 3 роки тому

    Damn, I’ve followed Fashion Brand Company for such a long time but I never knew their origin. Hell yeah, I love them even more now! Great video.

  • @thomasholland8402
    @thomasholland8402 3 роки тому

    a lot of central saint martins students (such as Iris Van Herpen who did her MA and Alexander McQueen who did his BA there) tend to follow this idea of fashion as wearable art, the 'white show' (a fashion show where all the garments have to be white) they get the first year fashion students to do every year really keys us in to what CSM is about, while they have other courses (i do fine art there currently) these courses aren't as looked at by the wider art world because CSM is primarily seen as a fashion school for art students - which is fine - CSM is ripe with new ideas and design.

  • @lenroz
    @lenroz 3 роки тому +2

    Thank you for a wonderful video. I always look forward to hearing your thoughts

  • @mcwjes
    @mcwjes 3 роки тому +2

    I love Rei Kawakubo and Iris Van Herpen! Such a great topic!

  • @hwhy2
    @hwhy2 3 роки тому

    I recently spammed-watched interviews of yohji yamamoto and I’m so excited to find more content on his art and design !! Thank you 🤩

  • @artsyebonyrose
    @artsyebonyrose 3 роки тому +2

    me before watching: what is anti-fashion
    me after watching: i now love anti-fashion

  • @GES16
    @GES16 3 роки тому +1

    Suddenly I understand where the 80's Cure and Lydia Deetz from Beetlejuice's style choices came from.

  • @HemmieHaru
    @HemmieHaru 3 роки тому +3

    I love your videos omg

  • @briandegnan815
    @briandegnan815 3 роки тому

    When u said PINBACK buttons I thought of the band, pinback, on buttons.DUHH HAHA thank you for this it was WONDERFUL,!! LOVE IT!

  • @AuroraTigress
    @AuroraTigress 3 роки тому +3

    This was very educational, thank you.
    Also, you look amazing. Glad to see you're still rocking the ear curtains.

  • @claudinho3583
    @claudinho3583 3 роки тому

    I don't know why but I love seeing women talking about fashion, feminism, style, etc.

  • @80apocryphal13
    @80apocryphal13 3 роки тому +2

    D-do you know what you just did?! I've heard talk in alternative communities about the whole e-boy/girl style & how it's not connected to anything, like a music scene or social movement, but you just casually throw out, "E-kids have TicToc."
    which?!! like???? yes?!!!! mainstream TicToc would be dancing & thirst traps & flex culture- pretty much the same stuff that's always been mainstream- & e-kid TicToc is a pretty specific fashion & that weird, critical, mocking self awareness/critic that is also born from a similar space as that fashion but it's not as though it's a complete recycling of the old because the space it inhabitants is largely virtual
    Anyways, just had to say this video was fantastic &, as someone who enjoys thinking about clothes, I enjoyed it immensely.

  • @Qualia.
    @Qualia. 3 роки тому +2

    You did a really great job on this! That's all I wanted to say. 😊

  • @peachscouts2141
    @peachscouts2141 3 роки тому

    I’ve never been able to wear the fashion I’ve been into but I’m more interested in it now. It’s cool to see someone so passionate ❤️

  • @CandiceBear
    @CandiceBear 3 роки тому +2

    Really interesting video! Thanks for sharing! A lot of this was new information to me!
    Also, that is the most creative “boob window” I’ve ever seen and I absolutely love it!

  • @julinofooly
    @julinofooly 3 роки тому

    This is the first time this channel was recommended to me, and I'm kind of amused that by the thumbnail alone i was like "is that a lolita?" *Clicks channel* "I KNEW IT!" Hahaha. Def subscribing. And, of course, that dress is excellent XD

  • @martinamakek9608
    @martinamakek9608 3 роки тому +2

    I also love fashon brand company! Its way out of my budget though, i only wear modified handmedowns and thriftstore items

  • @mariebillard1363
    @mariebillard1363 3 роки тому +1

    Interesting video. I learnt or remembered many things. :-) I only don't get it about making a conclusion on such a subject. I mean, nothing is defined, divided up, and there is not only one definition, as we saw it, so there is no end, not a stationnary way of thinking and point of view. I hope my english is close to my thought, it's not my mother language.

  • @cara_bear_uh
    @cara_bear_uh 3 роки тому

    I think this is my new favorite video. Informative and inspiring. And your top is * chef’s kiss *

  • @mariebillard1363
    @mariebillard1363 3 роки тому +1

    Beside, you have a new follower ! I just discovered you yesterday. ^^

  • @chaoringmeister
    @chaoringmeister 3 роки тому +1

    Wow! Amazing video, with so many sentiments that I agree with. Do you feel that there is a mainstream fear and derision of anti-fashion (and alternative fashion as a gateway) because it challenges the existing status quo of consumer culture and undermines our existing economic structure?
    I ask this because I feel so free in many ways now I’ve discarded my need to conform and fashion is a key way to do that, and communicate to others that it is a possibility.

  • @olivepaul4798
    @olivepaul4798 3 роки тому +3

    I liked 20 seconds in for the dress

  • @turtlerainbowneko
    @turtlerainbowneko 3 роки тому

    I have never seen any of your videos before but I am wearing the same dress you are wearing today and knew I wanted to hear more about fashion from another Gazin disciple!! That was a super interesting video :)

  • @captainsuperbad09
    @captainsuperbad09 3 роки тому +2

    girl i only wear t-shirts, i just love you and your channel! LMAO!!

  • @sarahb5614
    @sarahb5614 3 роки тому

    I am very proud to own my very own Fashion Brand Company piece and I ADORE it. It's definitely super weird stuff and I'm here for it! Thank you for the video!

  • @EricB256
    @EricB256 3 роки тому

    Thanks for the great video essay. It comes across as very well researched and also has a personal note to it in its contents and in its presentation. 5 stars all the way.

  • @ravenjanise
    @ravenjanise 3 роки тому

    I love fashion brand company! As soon as I saw your dress I knew this was going to be a good video

  • @LJNdeed
    @LJNdeed 3 роки тому

    I, too, worship at the altar of A Fashion Brand Company, in fact I wore the Virgin Gown for my wedding last year, great to see her stuff repped in your (great) video!

  • @jennifer__e
    @jennifer__e 3 роки тому +4

    this was a very informative video, thanks for making it and bringing up the topic and mentioning the overlap of anti and alternative fashions. im not the most literate fashion wise but your vids do help provide insight and inform me more about sustainability, fashion itself, and jfashion subcultures.
    alt fashion does seem to be trending lately, which is no bueno for me cuz idk if im into it cuz everyone else is or cuz i genuinely like it... whatever i guess

  • @kincsosandor8982
    @kincsosandor8982 3 роки тому

    Ive really enjoyed your video and the work you put into it! I'm glad that someone finally spoke up about how slow fashion or being more sustainable can also be cool and iconic

  • @cathrynesten4364
    @cathrynesten4364 3 роки тому +2

    This was fun, interesting, and informative, thank you!