The Future of Reviews: What will see over the next 24 months in review spam & possible enforcement

New rules from the FTC and better filters from Google might turn the corner on fake reviews but the lack of FTC resources and the lack of Google’s focus may prevent that from happening
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
from the vault EP 128 Near Memo 04 UA-cam