Let's Talk Programmatic! Pt 2 | The Media Buying Process Explained | Programmatic Advertising EP 4

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  • Опубліковано 15 сер 2020
  • Programmatic eliminates human negotiation, and simplifies the process as much as possible by letting algorithms do the job. If you already have a rough understanding of programmatic, and are interested in learning how programmatic media buying works and what are the benefits, let's move on to today's video.
    Disclaimer: This video only represents my personal opinions. It does not reflect the views of any organization I may or may not be associated with.
    DMA EP 1: What is media buying: • MEDIA BUYING 101 | Wha...
    DMA EP 2: What is an impressions: • What is an impression?...
    DMA EP 3: What is Programmatic: • Let's talk Programmati...
    Resources:
    blog.whatrunswhere.com/media-b...
    www.smartinsights.com/interne...
    epom.com/blog/programmatic/pr...
    www.outbrain.com/blog/program...
    www.match2one.com/blog/tradit...
    www.marketingweek.com/program...
    www.monetizemore.com/blog/rea....
    digiday.com/media/what-is-rea...
    www.webfx.com/blog/marketing/...
    www.intentdata.io/intent-data...
    adtelligent.com/how-third-par...
    blog.hubspot.com/marketing/th...
    www.iab.com/wp-content/upload...

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