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Bailey Dang
United States
Приєднався 13 лип 2020
Hi There, welcomes to my channel. I share basic digital media activation knowledge here. If you are looking to explore or enter the marketing industry, hopefully my videos can be helpful to you.
Besides my area of expertise, I would also share videos for my explorations, such as watercolor, guitar, DIY, new languages or whatever I feel like getting up to.
Besides my area of expertise, I would also share videos for my explorations, such as watercolor, guitar, DIY, new languages or whatever I feel like getting up to.
Watercolor Practice - Buddha Statue
This is not a tutorial but more of a practice diary.
Переглядів: 57
Відео
Upfront Newfront and Playfront Explained | Marketing Events | Programmatic Advertising EP 14
Переглядів 5602 роки тому
In today’s video, I want to talk a little about the upfront, Newfront and playfront that’s around the corner. I think it’s really interesting see a trend of traditional media and digital media merging together. Digital Media Activation Playlist: ua-cam.com/play/PLPemR-GWZGgAuPRgIj6H2HOEP2njBDHHJ.html
DV360 Campaign Set Up Pt 2 | DSP | Platform Walk Through | Programmatic Advertising EP 13
Переглядів 1,7 тис.2 роки тому
This is the second part of the DV360 campaign set up video. The previous video I posted talked about the campaign and insertion order level set ups in DV360. This video will be focus on the line item level. Sorry for all the delay with this video. There has been quite a few changes in my personal life which take up a lot of my time. I will try my best to continue sharing marketing related video...
DV360 Campaign Set Up Pt 1 | DSP | Platform Walk Through | Programmatic Advertising EP 12
Переглядів 3,6 тис.2 роки тому
Today’s video is about how to set up a campaign in DV360. This video will be split into two parts. This part of the video is going to focus on campaign level and insertion order level set up in the platform. I will be making another video going over the line item level set up. Disclaimer: This video only represents my personal opinions. It does not reflect the views of any organization I may or...
Responsibilities of A Programmatic Media buyer | WFH | Agency Life | Programmatic Advertising EP 11
Переглядів 2,1 тис.2 роки тому
Today’s video is about the responsibilities of a programmatic media buyer and show you how a work from home day looks like for me. Hopefully this would help you understand the job of a media buyer better. Some of my day to day responsibilities would include, pacing, reporting, optimization, planning, campaign setup, ad hoc client requests, and more. Disclaimer: This video only represents my per...
Creative Format | Banner & Video Ads | High Impact | Audio | CTV | Programmatic Advertising EP 10
Переглядів 1,7 тис.2 роки тому
This video is about some common creative formats that we buy programmatically, which are display, video, audio, high impact, and CTV, and how the nature of the inventory and placement would also play into categorization. Disclaimer: This video only represents my personal opinions. It does not reflect the views of any organization I may or may not be associated with. Digital Media Activation Pla...
Publisher Inventory Waterfall | Direct | PG | PMP | Open Exchange | Programmatic Advertising EP 9
Переглядів 4,3 тис.3 роки тому
Publisher Inventory Waterfall | Direct | PG | PMP | Open Exchange | Programmatic Advertising EP 9
Basic Media Metrics Explained | CPM | CTR | CPC | CPA | CVR | Programmatic Advertising EP 8
Переглядів 33 тис.3 роки тому
Basic Media Metrics Explained | CPM | CTR | CPC | CPA | CVR | Programmatic Advertising EP 8
What is an Ad Server? | How does ad server work? | Ad Tracking | Programmatic Advertising EP 7
Переглядів 11 тис.3 роки тому
What is an Ad Server? | How does ad server work? | Ad Tracking | Programmatic Advertising EP 7
What are DSP & SSP in Media Buying? | Demand Side | Supply Side | Programmatic Advertising EP 6
Переглядів 7 тис.3 роки тому
What are DSP & SSP in Media Buying? | Demand Side | Supply Side | Programmatic Advertising EP 6
What is an Ad Exchange? | Media Buying | Ad Networks | Programmatic Advertising EP 5
Переглядів 7 тис.3 роки тому
What is an Ad Exchange? | Media Buying | Ad Networks | Programmatic Advertising EP 5
Let's Talk Programmatic! Pt 2 | The Media Buying Process Explained | Programmatic Advertising EP 4
Переглядів 4,8 тис.3 роки тому
Let's Talk Programmatic! Pt 2 | The Media Buying Process Explained | Programmatic Advertising EP 4
Let's talk Programmatic! | What is Programmatic? | RTB | Cookies | Programmatic Advertising EP 3
Переглядів 4,5 тис.3 роки тому
Let's talk Programmatic! | What is Programmatic? | RTB | Cookies | Programmatic Advertising EP 3
What is an impression? | Media Impressions | Impressions & Ad Slots | Programmatic Advertising EP 2
Переглядів 4,7 тис.3 роки тому
What is an impression? | Media Impressions | Impressions & Ad Slots | Programmatic Advertising EP 2
MEDIA BUYING 101 | What is Media Buying? | Media Buying Explained | Programmatic Advertising EP 1
Переглядів 17 тис.3 роки тому
MEDIA BUYING 101 | What is Media Buying? | Media Buying Explained | Programmatic Advertising EP 1
Thanks for sharing ❤
Thank you ❤
nice
Hi Bailey, i''ve just known your channel and it literally becomes my life savior. I mean i just graduated and decided to embark on media buying but it seemed so tough to me. However, your videos really lessened my fear for Media, the way you deliver the lessons is so cute and soothing. I am so grateful for knowing your UA-cam channel, hope in the near future, you could come back with more Media content <3
strakosch variations when
Thanks! I recently wanted to learn this song on Piano:) you played it really well.
This was the easiest explanation ever! I subscribed and liked the video! :)
BemaBiz 5 ⭐️ ⭐️ ⭐️ ⭐️ 🌟! “A great synopsis of the basic ad metrics…”
Hey Bailey i loved all your videos can we do a collab on advertising for various platforms like DCM, IAS, DV, TTD, adform etc
Hey Bailey i am not sure why you stopped making videos, but please continue making them you cant believe how many interview i have cracked just by watching all of your videos
So you have to answer these sort of questions as a digital marketing agency owner?
Hi Bailey, do you do your own illustrations? If so what market are you located in and do you freelance?
well structured, but the hand and pen image is distracting, I think it would be better if you left the hand picture out and just let the graphics and text animate on their own
Great mathematical breakdown of the marketing campaigns Keep making such more media metrics related videos 🙌
Well done Bailey! New subscriber here!
Easy to understand
Why does the CPA has to be lower?
very well taught
That is brilliant that I found your channel. Super helpful info! Thank you a lot!
Great video. To the point and very clear.
Can you make a video on interview intro
Hi, I enjoy your Programmatic ads videos. Thanks
Thank you, I've been wanting to learn more about how Advertising Technology work
Very simple to understand Thank You
We want to change google ads / dv360 creative display according to the cricket score. Is their any solution for that we can do in realtime? like e.g. The cricket score can be integrated on the banner with the moment-based communication in the case of 6, 4, wicket, or any other trigger where there is no 6, 4, or wicket there will be deualt crative. We already have Cricket API.
hey bailey if possibly could you also make videos on optimizations?
hey bailey i watched all your video, next time onwards can you please lower the music of background music its really hard to concentrate on your voice
Ariana Grande
Very well explained👌👌
So helpful and insightful
Great videos!
I stumbled upon this incredible video and was immediately captivated by the exceptional presentation, precise language, and catchy content. It's unfortunate that in today's world, where substandard content often gets more attention, that such high-quality videos can get lost in the shuffle. Nonetheless, it's evident that the creator of this video has immense talent and is likely using it in more rewarding ways than just posting on UA-cam. Thank you for sharing this outstanding work with us!
Here in Fira partner tab what will need to update...?please let me know
Your videos are amazing..please keep it up
Adslot is a placeholder where ads can be shown..😄
You don't know how much of a blessing you are. I'm a software engineer working with paid media systems and I've been wracking my brain trying to figure this stuff out first. I've come from a background of list marketing and campaign and offer management systems. Once I understand the business concept behind a system, I understand the system, I understand the data flow, and I understand the programming. All the other videos on the web assume too much. They assume that we know acronyms and terms and definitions in the industry and it's annoying cause I get lost easily. Thank you so much for keeping these videos up, you're literally SAVING MY LIFE and my LIVELIHOOD.
nice video.. what are you use whiteboard animation software?
Do you have instagram account?
Linked in url
This is great. You are very talented. Keep doing what you're doing! :)
Hi Bailey, would it be possible to create a video on explaining the best way to allocate budget or create media planning from a programmatic point of view? I would like to understand the process and how you would do it for a client. I'm a newbie in the field and would love to learn more. thank you.
Very insightful. Thank you very much!
I have literally learned about digital marketing just by watching your videos, thank you so much!
Very well explained. Exhaustive, yet simplified. Thanks!
I’ll have my interview later for Media Campaign Officer in Manila Ph, please send me tips 😇🥹
GOD BLESS YOU
VERY NICE
Hi, Thanks for the video. I wanted to know how can we push the DV360 data to BigQuery via Python API?
Would like to thank you for your Programmatic Advertising playlist. This has helped me a lot in understanding the field.
I have a campaign, i have 4 customer audience with different targets ( Demographic and Geo...), should I have 1 campaign, 1 insertions order with 4 line items ( 4 different targeting about age and geo ) or are not? or 1 campaign with 4 insertion orders and 4 line items for each insertion order. Or should I create 4 separate campaigns, 4 insertions order, 4 line items with ( 4 different targeting about Geo and Demographic ). Hope to get an answer from you.
Definitely would recommend keep them in the same campaign. In terms of IOs and LIs, generally it depends on whether or not you have a specific spending target against each audience. For example, the total budget is $100K, and you have a spending target of $25K for each audience, then I would recommend break them out in the IO level to better control your spending. Otherwise you can just break then out at the LI level.
helpful cheers