Step by step guide to create a digital Media Plan
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- Опубліковано 11 чер 2024
- In this video, I will explain:
0:00 Introduction
1:53 What is a Media Plan?
4:20 Media Plan template
20:00 Calculating KPIs
28:20 Detailed template
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Best Selling template: Link to be updated - Наука та технологія
Buy Media Planning templates:
Option 1: www.senatorwerunads.com/products/663c9b42c41d2c0d0d3bfd74
Option 2: ovais.gumroad.com/l/mediaplanningtemplates
Hey Ovais, is the more complex media planning template that you mention at 26:40 also included when buying the media planning template?
Yes
Where is the video where you clearly discuss this "Programmatic & Display" Template that you have given a glimpse of at 26:40?
And also, I didn't find that template on your Gumroad listing page to buy! Please upload that to enable us to buy that one too along with this template. Otherwise, this master template is incomplete without that "Programmatic & Display" Template.
Back in 2022 when I watched this video for the first time, I had little knowledge regarding making media plan with every detail being given in the plan. But after 1.5 years, in between I grew up as a professional, when I am watching it again, it seems pretty relevant to me and now I am understanding what should I follow to prepare a proper media plan. Thank you, Ovais. You are a gem.
😢 I am also now watching this video and I felt a little anxious because I couldn't understand all of the things.
But your comment gives me hope. Consistency and applied knowledge is powerful.
You were absolutely correct there were no media planning video, I even messaged you, Thanks Ovais thanks a lot
Yes, I remember
"Formal education will make you a living; self-education will make you a fortune." - Jim Rohn, This quote helped me to grow and hope it helps you too, a fellow creator,,
Thank you for a detailed explanation, perfect detailing 👌🏻😊
This was in detail and very easy to understand. I have learnt a lot from your videos. Thank you sir 🙏
I am little bit confused with media planning and media buying. Now i understand the media planning .Whenever i watch your videos i am learning new things.Thanks for great videos 🙏🙏. Always love your videos. Also can you please make video on media buying as well.
Amazing value.
Thank you for sharing this 😊
Owais, I a big fan. I have been following you off late and I think you have one of the best content around DM right now. Looking forward to meet you some day. Keep creating such content.
Thank you... Ovais for this video ..it helps me a lot. I love your content...!!!
Beautifully explained! Digital marketing through social media is a great avenue to introduce your brand to the right audience and market. Awesome video, man!
Thanks for Amazing Video. I was waiting for this video for a long time. Honestly It would be great if you create part-2 of this video where you go to social media accounts and fill out the data. That would be amazing.
Thank you for the video sir. much appreciated!
i like your starting template that was simple and easy to understand
Thank you very much Sr. It helped me a lot!
bro ur content is so amazing, thanks a lot
Thanks sir. Being a media planner, I can really relate with every point you have mentioned in this video.
Can you please guide me further about Media Planning??
Great video, Thank you for sharing
Very nice.
Keep it up. Want some more on such topics
This is great.... very big thing... thanks for sharing
Terrific video🔥 really appreciated your efforts👏👏
Thank u for this video, very useful!!
Exceptional valuable high quality content. This is what I have been looking for a long long time. Thanks a lot
I just bought your template. I have a question for a task I need to do for an interview and I would be soooooo thankful if you would answer.
Hey mate as already mentioned amazing video. I bought your templates.
Current performance
Average Booking Value = £1,845
Total Bookings 2022 = 5,000
New vs repeat bookings = 60%/40%
(These numbers are representative only)
Brief
Propose a mix of performance media activity for a calendar year designed to deliver on the overall web target of £18 million in Revenue, with an overall media budget of £900,000. The client would like to work to a £500 overall cost per booking. "
How would you start here with the numbers? Like which formula to use etc. I really need help here
Many many thanks in advance
Very insightful!❤
Great job mate, keep going!
Big fan brother... Looking forward for more meaningful content 👏
Great video man kudos to you
Amazing and informative content
Waiting for this since long... Finally you uploaded... 😁
Thanks for the great video
Amazing video 👏👏
Great content sir!
You have my respect.
Salute to you bro i recently got new Job :) Your videos really helped me to crack interview Thank you
Thanks for the great video man! I'm new to media plan and I'm wondering how does the plan take into account ab testing/brand lift and future optimization techniques for targeting, creatives, geo, frequency management, budget reallocation, etc ?
Thanks for sharing
Thanks Veer
Love your informative videos. I would like to meet you Omar.
Could you please go next for app install marketing full course with the needed tools , tactics and implementation?
thank you bro thank you
Thanks Sir! Very informative and digestable.
A have a question: which software-Tools to use planning the right campaign, for the right target group? Any recommendations?
Thanks for sharing valuable content I just want to ask in a scenarios I dont know the budget and client also asked me to share the budget with all the details as mentioned in your video then what should I do?
Great video explains alot 👍
I do have a question, how do you get the estimated number of leads and estimated cost per lead?
Is there a way to calculate these before the campaign goes live?
Thanks for the detailed explanation of the media plan can you please tell me what is the "Net Rate" here
Amazing 👌👌👌 If possible please create a video on SOV(Share of Voice) like how to calculate etc. (PPC, Facebook & other channels as well)
Do a video on campaign optimization while running the campaign
I don’t think that’s possible for any one as the brands privacy is on the line
Thank
Thanks a lot Owais sir.. I run a business and wanted to know about DM.. I have been watching every videos of yours for the past weeks.. Its very simple to understand.. Hatts of to you for creating these videos.... I would love to work with you for my concern.. how can i reach out to you.. BTW thanks a ton for sharing your knowledge and journey..
This is something I really wanted to know about how your media plans are made. The ones I made are not that different but these media plans includes some rows and columns which I never thought of adding in my plans. I would definitely be adding them in mine. BTW in the dayparting, how often do you use them with your clients and does have a huge difference in the media plan when you run a daypart campaign vs a non daypart campaign.
Just check your stats on running campaigns. If your not using day parting right now, you can see what the stats are for each hour and make decisions based on that.
In my experience you see that it depends on the product and campaign type you are running. For example a B2B focused product or service wil have higher response during office hours.
In general it seems that the quality of an impression is better during normal hours compared to nightly hours.
So it depends...
Give me please ur Facebook or gmail to contact u
Can you make a specific video for the ABM campaign, as per your experience, and what can be a good practice??
Hi , your new subscribers 😊
Hi
Can you share me the link of any video which you has the explanation about the 3H content please
Hello sir, I am new to the field of media planning. Should I learn how to run campaigns first or can I go straight into media planning?
pls make a video on DIGITAL MARKETERS LIFE, CAREER AND SALARIES IN BERLIN
Hey Owais,
Great video and thanks for the information.
My only doubt is, are we allocating budget in the video based on the conversion click to lead rate or is it based on the impressions?
mostly it could be conversion as the end goal. if conversion was not the goal then no use of mentioning conv.rate in media plan as the goal would then be reach and impressions.
Great video! Very helpful to my current job:) Could you create how to draft a Post Campaign media report?
Can you please further guide me about Media Planning?
Hi Ovais,
I have a question, I always wonder what is the benefit of using Excel Sheets over Google Sheets for Media plans? or it is just personal preference?
It's a personal preference since many of us learnt excel first. But I agree to collaborate with other people Google sheets is much better.
can you please explain about campaign optimization
Owais Sir, how can we forecast these figures i mean what if we dont have any idea .any technique to learn this forecasting
Hi,
I had one question here - what if we don't know the net rate? Are there any industry standards or websites we can get it from? Also if we are running paid campaigns for the first time ever for my company, there are no previous data available, what to do in that case?
Will await your response Senator 🙌
You can ask your client for a ballpark figure, or reach out to publishers for this information
Hello Ovais, how many media planning templates are there in the package? I'm planning to buy them so need to know please.
Can you do for me Google ads consulting & optimization?
This video contains zero bullshit.
is the media plan included benchmark for each metric?
Hey mate as already mentioned amazing video. I bought your templates.
Current performance
Average Booking Value = £1,845
Total Bookings 2022 = 5,000
New vs repeat bookings = 60%/40%
(These numbers are representative only)
Brief
Propose a mix of performance media activity for a calendar year designed to deliver on the overall web target of £18 million in Revenue, with an overall media budget of £900,000. The client would like to work to a £500 overall cost per booking. "
How would you start here with the numbers? Like which formula to use etc. I really need help here
Many many thanks in advance
First like😄
I see
I have a doubt about the click section of Google ads. You mean after spending $5000 on Google ads, I'll get only 31000 impressions? There are a few ads that I have run in the past for real estate clients. On the spend of $120, I have crossed 31000 impressions, as shown. Please help me with this. Also, in the Google forecast, it's showing something else.
from where we get the net rate?
Hi bro how are you hope so everything be great on your side.I need one favour .I want to learn Digitial marketing and need your guiadance. I need beginner level training Kindly share me useful material thanks in advance
How did you arrived at Est Leads?
Hi, question, is the plan just the page shown on your store or the whole content on the video?
Both the plan templates
Is there any 1-1 online paid training ?
How do we assess the performance of a marketing manager. Any KPIs you can recommend?
it depends on the business, what stage are you in of the product life cycle? usually ROAS - return on ad spend, Customer acquisition costs is what you want to look at. then life time value assuming a customer acquired is retained and upsold .
you can choose quarterly or annual depending on how long the purchases cycle is.
Best option is to calculate your ad spend and conversion rates and then compare it to the benchmarks and white papers released by search engine land or hubspot etc. They are categorised industry wise, specific benchmarks for industry's vertical, platform specific etc with relevant year over year insights.
most marketers start with 1-2% conversion rate as benchmark and roi of break even point for the first year. No agency can guarantee it as people's behaviour change overtime but you will soon find out certain segments are much easier to serve and your own preferences of working with them is higher could be easy sell, or less support issues etc and then agency adjusts their targeting according to the inputs provided by you as you decide which leads or traffic is how valuable to your business.
@@tanmaypanadi1414 thank you very much for this detailed reply.
Campaign optimization plzzzz
How can I access the detailed template mentioned in the last bit?
senatorwerunads.com/store/
Wrt Ovais sir, Template cost is very high for Indians. For USA 10$ is ok but for Indians it's huge. Please think about it, If you found this comment useful. Thanks 🙏
CTR on YT?
in $10, are you giving this all templates?? or only 1 template??
Sir can u teach this courses in online i am intrested to do this like a course can u train me sir please i really want to switch my career to programmatic advertising field can u help me sir
Hi, are you able to create a media plan for me?
needs more details, seems like this video was made in a hurry
cant you speak urdu
Owais.. @Senatorwerunads How can contact you.. please make any source for contacting you...
Not reeeeeeally my type of media plan 🥱
Thanks a lot for sharing this. This is something that I have been wanting to understand for quite some time.
Wanted to know how do we get to know the "Click to Lead" rates if we do not have access to past campaign data or if the client also does not have access to such data? Also wanted to understand how do we get the expected CTR if we do not have past campaign experience on platforms such as DV360?