So many business lessons in this movie. Never franchise unless you can rule with an iron fist. Never allow a franchisee to gain too much money or power. Know how to protect your innovation.
True. But the brothers would have keep it for themselves instead of letting someone else take it. and kroc was a brilliant man, but was also a bastard for taking it from the brothers which is a sad thing he did.
I agree. So many lessons in this film. Ive thought about teaching as an adjunct at a local college. Id love to assign this film and see what students would take away from this movie.
The McDonald brothers did have a number of options that could have put them ahead. - When Kroc came on board, they could have acknowledged he was a more capable leader, and came around to working with him, learning when to differ to him and when to assert their way. Oh, and they also needed to get involved building relationships with their franchisees , and with Sonneborn and Turner (rather than letting Kroc handle all those relationships - that's where his power base lay). That alone makes them better leaders. And should Kroc, despite all their best attempts, still prove to be intent on mutiny, their franchisees will be on side with canning him. - Had they failed to do this, and Kroc undermines them with his real-estate company, they still can avoid the intimidation by hiring a lawyer to go after him. They can file a class action lawsuit with franchisees they recruited. "You can't afford to sue me," is a bullying line, an overstatement. They had a strong suit at hand in their contract. Let a good lawyer do the work so Maurice doesn't get his diabetic attack, - Had they chosen to settle their suit, they could have asked for a 25 or 50% stake in the company, and the rights to keep their original restaurant. Let Kroc take on full corporate management and let go of their attempts to rein it in - save them stress. They'll at least be billionaires. Again, everyone has to learn to look out for their interests. As Kroc had once said, had they played their cards differently, they could have been multi-millionaires. Making them rich is not his job.
Well had the brothers kept it for itself, McDonalds would not have grown to what it is today - they'd probably be lucky to merely be as big as In-N-Out. Good ideas don't make a big company, leadership does. Had Kroc not struck his fortune with McDonalds, he probably might have made his fortune somewhere else (providing he finds people like Sonneborn to help). And Kroc had been on record saying that had the brothers played their cards right, they could have been rich - it's not his responsibility. That's how life works.
People seem to forget that Kroc was busting his a$$ to make the concept work and was about to lose his house. I’m not saying he was a great guy but he truly cared about the vision and believed in something. He asked for an extra 1.5% which wasn’t greedy and the brothers refused. That’s when he was presented with the idea to buy the land. At that point he didn’t care about the brothers since they didn’t seem to want to help him when he was in desperate tines. He was doing everything to make the concept work and they refused to give any extra. Little more complex than Kroc is just a horrible person.
it was there business it makes not his u dont steal shit from people if u open up shoe store and come take it over after you gave me chance u be mad asf
tyree Jackson that’s not what happened at all. He didn’t take it over. They had their store. He took a concept that had failed with the brothers and made it into the biggest brand in the world and then paid them what would be 22 million today for the rights to the name. I have a business and a brand and if someone came along and found a way to make it the largest brand in the world and paid me tens of millions I would not be mad. Especially if I just sat on my butt doing what I was doing the entire time and not helping him make it grow. Now if I were with him every step of the way and using my money and taking the risk with him and he cut me out of royalties then they would be crap. But the ones that were with him throughout the process became chairman’s and ceos and also reaped the benefits. The brothers sat on their butts and wanted a hundred mil a year for doing nothing to make the concept what it became.
Brothers weren't willing to take risks. Thats there mistake. If they would of kept doing it there way they wouldn't been successful because other business would of just take over, over shadow.
At first I would think they would have been disappointed but on the other thought, they won’t be able to make it bigger like it is today as well by themselves. What they should regret is the fact that they didn’t make that 1% royalty agreement in writing
I had more sympathy for Kroc after I found out he had periods of his life when he was playing piano in bars and brothels for tips to make ends meet. And when he got into McDonalds he was close to bankruptcy on several occasions. He didn't have the luxury of being as relaxed and sentimental about the whole thing as the brothers were.
This is a movie that ALL college business professors need to show their students. It shows a lot of business lessons that can teach the students if they want to go to the business world after they graduate.
college is where you're taught how to think, not what to think. If there's business school student truly passionate about being in an academic institution, they'll find their way to informative tools like this movie on their own.
Greedy moral free capitalist expansion is something that should be taught in the same way the luftwaffe is … the ultimate effect of it isn’t good, despite your glamorisation of such.
@@michaelnewton1332Kroc was a husk of human being. Another WASP that was personally aggrieved over not being as rich as the other WASPs at the country club. The man was a ghoul leeching off the hard work and creativity of others. Which is what capitalism rewards.
i didn't feel bad for the real mcdonalds brothers and neither should you. They sold their name for millions and were grateful Ray made them millionaires. In fact they put most of that into McDonalds stock and became richer.
To a certain extent, Ray Kroc didn't breach his end of the contract by seeking other means of revenue, he essentialy got the upper hand on 2 brothers who were taking advantage of Ray.
how were the brothers taking advantage of him? They had a great concept for fast service providing a good product that he stole and then cut corners with. It was pretty clear that they weren't really interested in money, they just believed in the product and wanted more people to be able to have it. To take their brainchild and bastardize it while still using their name was a pretty awful thing for him to do
UnoriginallyInclined Ray Kroc busted his ass making the brothers rich. The brothers took advantage by not paying him properly and not renegotiating with Ray. What would you have done in Ray's shoes? The brothers have only themselves to blame.
My boss, he owns a Corvette. You wanna know what he said to me once? He said if you work hard, put in many hours & give it all you've got, one day he will be able to own another Corvette.
It's a cut throat business. The McDonald brothers found out hard way. The McDonald brothers didn't give Kroc the freedom to expand the franchise which forced Kroc to do his dirty tactics.
Michael Tardi yeah but theres no demying he straight up stole the company from them. Kroc was a parasite that overtook his host, he even called himself a rat in the movie. But he was a good businessman and in the end its true that mcdonalds wpulve never been that big if it werent for him. Mcdonalds was going for more of an in n out business model. high quality burgers and fries at a fast pace. I think they wouldve beenvery wealthy without kroc but nowhere near the wealth kroc attained so in pthe end threy didnt really lose out.
True but the brothers had a big dream also something that kroc could't do, HQ Healthy and fast food, they never wanted something big like kroc wanted, but in the end he didn't care since he became a real estate man and got blinded by his greed....
I think you two nail it. The McDonald brothers have a dream more like In-N-Out Burger. Affordable good quality burger - fast. Their dream is to spread this out, but quality comes first. Kroc also cares about good quality burgers too. In the beginning of the movie, you can see that he fought with other rich people because they had poor quality. However, Kroc put business first before quality. He has no problem slightly lowering the standard of the milkshake....etc. The problem isn't really Kroc dream is worse than McDonald brothers' dream. Its real problem is that Kroc took the McDonald brothers' dream and crunch it by overtaking the their business. That persistence tape speech is very much fore-shadowing. The MacDonald brothers were more talent than Kroc. Yet, Kroc is more persistence. He aimed for his success and he won't let anything (including moral) to stop him.
The oldest still operating McDonalds with the original Golden Arches design is in Downey, California, and it was the second franchise location of the McDonald Brothers before Ray Kroc got involved. Opened in 1953.
Watching this movie taught me one thing. You can’t teach persistence and a killer instinct. You’ve got to be born with it. Everyone wants to be as successful as a Bezos or Kroc or Rockefeller. But very few are willing to do whatever it takes to get there.
If you don't got what it takes you'll never be able to conquer such great heights or storms so you gotta be able to be willing to be that man who knows what he's doing being a winner basically who knows his stuff and knows how to get out of every difficult situations and solve problems and build connections and make strategies etc.
I think the McDonalds wanted to keep it small scale like In-N-Out has in the sense that it would be exclusive to Southern California (as well as some other regions) and a greater sense of quality as you see through their business model throughout the early parts of their film. They honestly should have not sold to Ray because it took away from the exclusiveness they were trying to achieve and ended up becoming a global franchise that, to be honest, bears a poor image in food quality. You could easily tell Kroc was a greedy guy who preferred quantity over quality and really didn't care much about the input put into the food but rather the profit it left him.
@@josephorossi Exactly, he did whatever appealed to him in terms of profit even it meant taking the authenticity of what makes a milkshake a milkshake (milk of course). Yeah, wasn't very happy with what Kroc ended up doing to McDonald's as a whole; would have preferred a limited amount of locations with rich quality rather than the thousands of franchises that have become a joke with their poor, lack of taste.
The McDonald brothers did leave a "loophole" for Kroc when then let him finance the franchise expansion as an "independent" agent - effectively leaving him to run a separate business, which came to overtake theirs. Had they, say, financed the franchise expansion, Ray would have no excuse to undermine them by building his own company. Oh, and had Harry Sonneborn not stepped in to help Kroc (or better still, approached the brothers with his idea), well Kroc is stuck as a spoke in the wheel.
some things in this movie make no sense , how in the hell do the brothers get less sales commission than ray crock , second how was he losing money if he has no expenses , how did they fund buying the real estate to lease.
@@7al00m I think franchising involves several expenses, including legal fees, real estate charges, supplies, items like that. And they can easily obtain a loan if Kroc had a well-drafted business plan.
@@broadstreet21 the franchisee is liable for these expenses not ray crock , that what makes no sense , even their franchising deal doesn't make sense , nowadays owners charge 10% gross sales on average + franchising fee + cost of opening up a location
@@7al00m The franchisee is responsible for most of those expenses, but there are some other expenses on Kroc's end. He'd certainly need to fork money out in legal expenses, and he'd need to provide them some kind of assistance in getting opened. That costs money. Whatever they were, it did happen in real life.
This is why I have nearly stopped going to McDonald's for anything: almost every time I drive by it all I see is Ray Kroc being what the McDonald's brothers describe him as.
Buissness is brutal and rough and this is why men succeed more often in buissness because masculine traits such as aggressiveness, dominance and control are what makes you succeed
There's a difference between those traits and greed. Being righteous and helping others is much more heroic and masculine than backstabbing them and suing them with lawyers
I don't know how it went down in real life but in the movie it really shows that Ray was doing everything he could to work with the McDonald's brothers and they were shooting him down every step of the way. At this point he had been travelling all over the country, busting his ass to expand McDonald's and was about to lose his house because the deal he had with the brother's was making him no money - and they refused to renegotiate it. In the movie at least it felt like he didn't want to go down this path but knew it was what he had to do.
1. Ray should have done some maths before signing the deal to see if his profit share was enough for him. 2. After Signing the deal Ray said I'll handle it, which means he clearly doesn't wanted them to get involved. 3. Ray destroyed their quality standard eg powder milk.
@@Abton the movie didn’t really make it seem like the milkshake thing was a quality difference, with ray himself saying it still tasted like the real thing. Realistically no good business owner would choose to pay hundreds if not thousands in freezer costs as opposed to packets.
@@Xanthrielpeople also forget freezers of the 50s/60s were way less energy efficient today and what works in a small local restaurant doesn’t necessarily work for a fast moving high volume chain store. McDonald’s was able to move back to real ice cream with technology improvements.
What's interesting is that it didn't have to come to this. Ray kept giving them valid advice and they brushed him off. McDonalds just kind of took on a life of its own. Ray saw that. Sometimes you have to be willing to go in an inevitably coming direction.
The McDonald's Brothers could have say no to Kroc and kept their Speedie service concept flowing. Later if they retire, they will either give or sell their restaurant to one of loyal employees who learn the business well. Then the businessman will take McDonald's to the franchise level and into a 700 billion dollar real estate market.
Well how is that going to happen? I mean look at how the brothers operated, they focused on just running their own store, minding their own business, didn't work to expand. They didn't even have a vision to expand. The restaurant wouldn't have mors than 12 locations with their leadership level.
@@broadstreet21 ... The McDonald's Brothers mission to make a million dollars in ten years. They could have done it if they should have stay away from that Kroc-idile!
@@jacobtennyson9213 Then they wouldn't have gotten very far like the McDonald's we know today. Competitors would've seen idealism as a weakness they can exploit, and would've likely run them out of business. Sometimes, you have to sacrifice a bit of those ideals to stay several steps ahead in the game. Kroc saw how the brothers were operating, and he and the other franchisees in the McDonald's business needed a regime change to keep the entire business itself from financially collapsing and putting hundreds of workers in those days out of jobs.
"Business is war, if my competitor were drowning, i'd walk over and put a hose right in his mouth" that is so fucked up but it's sadly true. When it comes to a franchise, there are really no friendships on that operation, everything's a big endless competition no matter what. So sad.
This shows how greedy Kroc was. And yeah McDonald's wouldn't be what it is today without him, but you don't do this to the founders, it's extremely disrespectful and it's completely going against a fair contract.
Something tells me that this is both the brothers' fault. They could've easily told Ray to fuck off if they wanted to. However, Ray had a much bigger vision of the business than the brothers' did. They stated that they tried franchising with very little success because they never had control over their own franchisees. They could've bought land with help from investors and take control of those restaurants and cancel their leases if the franchisees failed to uphold quality standards. I guarantee you that if they actually owned the land of the other locations and leased them, they would be making money hand over fist and wouldn't need Ray.
ray explained why he stuck with them for so long. anyone could make a burger, anyone could do the speedee system in time. no he wanted the name. that name was something magical to ray.
The brothers could have done that... Except they couldn't. Because they lacked the one key business sense, leadership. The brothers were good at running one store, that is impressive enough. But they had no concept of having a McDonald's on every street corner. They were not salesmen to recruit more than a dozen franchisees to run their business. Nor did they pick up on how to manage and enforce quality control. And if Harry Sonneborn tried to sell them on the real estate idea, they wouldn't get it and thus turn him down.
Not at all, Ray Kroc worked very hard for his money and didn't break any laws. He did swindle the brothers out of their 1% share which was dirty. The phrase "nice guys finish last" is misleading, and is the reason we have so many people in prison because they believe that nonsense and end up breaking laws and doing stupid things. "Ambitious men finish first" should be the phrase.
The brothers were not the angels portrayed in this movie people, they had already franchised McDonald's to others before Ray Kroc came on the scene and did not tell him.
@@BJ-zd2or Not in real life , they failed to , inform poor Ray Kroc of the other franchises .Also they wouldn't give poor Ray , permission to put in a basement .
The way I interpret the movie is Ray Kroc tried that nice guy thing with the brothers in the beginning and after the events that transpired he slowly realized you just HAVE to be shrewd and cold to succeed.
If you watch it, they had a handshake deal in which the brothers were to receive royalties for life from the McDonald's corporation but Kroc never stood by his word. So they never saw a dime of it
Tehnicker damn... , but the brothers I guess we're dumb over a hand shake I would've ask for a legal contract saying mc Donald's will be giving us royalties for life just sign and give it to a lawyer so he can approve it but over a hand shake ? Really ?
alfonzo mendoza I think Kroc said something like the McDonald brothers a couldn't get a check to buy out the real original McDonald's because the people that were going to write the check wouldn't sign the check if it said that the McDonald brothers got 1 percent of the company so they had to make the handshake deal or they wouldn't see any of the money from the check and 1 percent share. I may be wrong though
When Kroc presented them with the blank cheque to buy the business, they should have asked for 50% ownership of the company, promise to stand down and let him run the show, while they keep their original restaurant running (on their own terms).
Ray Kroc and the McBrothers both benefitted from wealth. It's just that Kroc died as a multi-billionaire while the bros. died as millionaires. If it weren't for Kroc, the bros. wouldn't die very rich, and Mcdonald's wouldn't be known globally. It's still a Win-Win situation! Only the bros. didn't have the execution! 😏
If Kroc was such a good businessman like the description suggests then why was he a 50+ year old B2B salesman. How did he become a genius businman overnight? The two brothers had already built something. THEY had a business. Kroc was nothing more than a traveling salesman that took advantage of these guys polite friendly vibes.
@GodZpeed X7 Ray Kroc was losing money with his own ambitions. He wasn't making good business decisions until Harry Sonneborn saved his behind with a revolutionary business model. Here are my arguments to your rant. Plus, I'm using this writing for research so I feel like it won't be a waste of time going on a tangent. 1. Ray was expanding to quickly which caused him to take on debt that he couldn't pay. He should have negotiated the original contract so he would have more capital to expand, but like an idiot, he just accepted the terms with out calculating the overhead and investment needed on his part to launch the expansion. 2. Ray had no original ideas. He did everything based on the advice from others. Instead of working smart, he "worked hard." Hence why he was in so much financial trouble in the beginning. The only smart decision he made was that he decided to target a different market for the franchises. 3. Ray gained the advantage by creating a legal business around real estate. He then used his money advantage to illigaly breach the contract he made with the brothers, knowing that he could outspend them in legal fees. 4. He didn't even have the dignity to give credit to the original founders until wayyy later right before he died.
@@IvcotaRight. Let's give an alternate history. Instead of McDonald's, Ray carries on selling milkshake machines and falls into debt. Luckily, Harry, who was in the ice cream business, sees a future for multimixers, offers Ray a contract to supply Tastee-Freez with multimixers, before partnering with him to open a retail store. Something like that.
The film gives two side of struggle but yet Ray worked to grow the firm as the brothers started it. Its actually painful but I feel sorry for the brothers and Ray in this way. Ray was an underdog that was looked down on by people that did the same too him. Only self interest. And seeing Ray with little by himself in an apartment listening too that business advice record. He had nothing but a business milkshake sell. The brothers invented something and it worked, Ray saw the idea and thought it needs to go furthur. They were station, Ray was the train to get it moving. Even as some parts of the film are not mentioned or shown. I really do appreciate McDonald's itself for being honest with this to allow to show what capitalism is and if you want to ad neoliberalism too it yeah.... its rough business.
Ray was a savage...before the term became popular. The McDonald Brothers were too stupid to see the opportunity that Kroc created and set themselves and their generations up for life. While they may have possibly been super nice guys that made tasty burgers, they were apathetic. And APATHY is in fact MEDIOCRITIES weapon of choice. For those that want to call Ray a crook, think of all the multi millionaires that have been created through McDonalds franchises. The Children that have went to college, the charities that have been funded by McDonalds. The people employed by McDonalds and financial impact of one man with a dream and the backbone and drive to go after it. The brothers could have came along for the ride. They were truly the evil selfish ones because NO ONE benefited from their mediocrity.
Kroc was obviously not a great person, but I feel it would be disingenuous to say he didn’t deserve more than what the brothers were giving him. To be earning a 3 percent cut while doing many times that in terms of the work, I’d be pretty pissed too.
The entire hose in his mouth line is just that a line. People still see Ray Kroc as the villain. He’s not he never was. Nor were the brothers. The brothers had a fantastic wonderful amazing idea that they simply were not prepared to use or do fully. Ray Kroc was. If it wasn’t Ray it would’ve been somebody else. Look at it this simple way. I invent a very economical car by redesigning fuel injection. I get 200 miles a gallon. But I only want to manufacture it for myself in my small automotive plant. Now do you see where this is going to go. I either need to stay ahead of this, or somebody else is going to and they should and it’s OK. The brothers are the ones that screwed up but nobody’s mad at them. As Ray Kroc said, do you not have a check for $1 million in your pocket.
Hire a damn good commercial/business lawyer before signing contracts. And, get a watertight copyright on your business name. Who wants to buy 'Kroc' burgers?
As someone who now has 5 years of experience in sales/business and still has a lot to learn, it really is a dog eat dog world out there. Sometimes you have to be aggressive to survive. Because if you aren’t, someone else will. It takes what it takes, Gentlemen. ✌🏽
There’s a lot of soy boys in these founder video clips. They simultaneously want to condemn Kroc and capitalism and decry people making money yet praise the McDonald brothers for being creative and cry they deserved more money for…doing capitalist things. They want to have their powdered milkshake and drink it too.
The McDonald Brothers would have had a great success if they just simply listened to reason. They partnerd with Crock to help expand their business. But then they wanted it to expand THEIR way. That's not how cooperate works fellas.
Alternative history: Later that night, Richard and Maurice break into Ray Croc’s house and drag him outside. After tying him up and shoving a water hose down his throat, the brothers turn the faucet onto maximum pressure and threaten Ray Croc to leave California and never return. What happens next?
brothers got everything they deserved in the end. they lacked the vision and stayed in their small way only to have their stupidity allow someone with ambitious like Kroc come into rob them in plain site. I don't have sympathy for people like the 2 brothers, all admiration for winners like Kroc
This made me cry to the brothers who basically got their company stolen by Kroc I felt bad for them but I get it him turning McDonald’s into franchises was amazing.
It wasn't "stolen", the brothers got a million dollars each after tax - around 25 million in today's money. They'd never have come into that kind of scratch if Kroc hadn't come along.
@@incurableromantic4006And Kroc wouldn’t of never had that dough to give them if it wasn’t their business that they created in the first place :) That logic works both ways
It's easy to see it that way, the brothers started a business, Kroc stole it made all that money that should have been theirs. On the contrary, if you re-write history, had Kroc never been involved with McDonald's, they would be limited to just a dozen stores. And who knows if they ever would reach three million dollars by the time they retire? The difference between Kroc abd the brothers is leadership.
Ray Kroc helped them expand on their locations, told them their system, those brothers should’ve known better a business man like Ray here could’ve taken over their business at anytime. As shitty as it is, that’s how the business world is, when you have someone help you expand or be better that person can gain more profit, meaning percentage of what the company or anything can be thrived on if a business man is doing most of everything can own and take it over. They should’ve saw it coming.
I mean he does have a point, there is little to no room for emotion in business, the truth is he was just smarter with how he played it than they were and that was proved even more by the end.
This scene got me so pissed. Ray Kroc was nothing more than an opportunistic, greedy thief. What a deplorable human being. He flat out stole the idea and name from the McDonald's brothers. There are more important things in life than success and money. Don't tell me "that's business" because there's also ethics and decency and trust. .
Derek Jimenez if u actually watched the movie & were pedantic & observant he obviously had an ambition in life he took the opportunity & how many times did he show a tactic or concept for the growth of the company he was doing a hell of a job imo he wasent greedy he just had to lose the dead weight & liability's & im guessing u are rudimentary with buisness bc it is war simultaneously with honor almost every industry there are top 2 players that are constantly fighting to be at the top for example look at the mobile line brands like Verizon & T-mobile they are always insulting & exploiting their competitors weaknesses in their advertisements for the consumer to switch
That "dead weight" was the owners of the business.They called the shots .not Kroc.Alex, you make it sound like the McDonalds brothers were the employees.
I thought the same thing until I realized something. They entered into an agreement with Ray Kroc to franchise McDonalds and make it grow then did everything to block it's growth while Ray Kroc continued to pour everything into making it a giant success, they blocked progress every step of the way until Ray was left with two choices, back out and lose everything or do what he did and become a billionaire. Had these brothers not been so stubborn, narrow minded, and control freaks they would have been billionaires and worked with Ray Kroc instead of him working against them
I was talking to my brother about this yesterday. While I agree with you completely, Ray Kroc was a deplorable human being. But the brothers in many ways brought this on themselves. Because they put too much trust in a man they didn't know. They gave him too much power. Ray because he knows what kind of person he was himself, he knew if he wanted to expand and have other people come in he would have to make trips and make sure he saw first hand what was happening in those restaurants. If it didn't stay true to the model he acted on it. The McDonalds brothers didn't have that type of ambition for them to leave their one location to see what happening in the others. I'm not sure how true it is but from what I saw in the movie they haven't even seen or spoken to the other franchisees. If you want to own a company you gotta know it inside and out. Otherwise the person running for you will find ways to steal it. Which is what Kroc did.
I just watched the movie just right now and I bet you the brothers to McDonald's Brothers regretted doing business with ray kroc I wonder they probably say we shouldn't have never thought the milkshake machine from him I feel so sorry for the McDonald's Brothers the way Ray did to them I hope any people who start their business and I hope they learn from this by watching this movie do not let this happens to you specially if you're are business person
For the people lacking basic deductive and inference skills, Ray is talking about. Running* hose... That's on and shooting out water. It's obvious since he is trying to the scenario as a symbol for the tough cutthroat competition in business.
I would probably have preferred the burgers and fries from the brother's location over anything else from McDonalds that I've actually eaten. But I would have had to drive to California to get there.
Okay, imagine I design a revolutionary battery that can keep your phone charged for two weeks, and take your car from NY to Denver on a single charge. Now suppose I have my own little backyard shop; I build 5 batteries a week. Now suppose a clever businessman comes along and wants to maximize the production. Now suppose he does most of the work for a long time while I second-guess his every business decision, while my idea is built up into a multi-billion dollar company. That kind of puts it into perspective, doesn't it?
I know Kroc said that the brothers couldn’t afford to sue him, because he was national and they were local. I was wondering, could they have gone after him in the press?
If you feel guilty about how mcdonalds was stolen from the creators, understand that they would have never reached your local town if this didnt happen
I mean morally, screw the guy. Business perspective, Genius. In my eyes I think he deserves big mac sauce poured into his nose, but I also see why people also respect him
So many business lessons in this movie. Never franchise unless you can rule with an iron fist. Never allow a franchisee to gain too much money or power. Know how to protect your innovation.
Never let a wolf steal your ideas without credits.
and is the 1st thing they do...
True.
But the brothers would have keep it for themselves instead of letting someone else take it.
and kroc was a brilliant man, but was also a bastard for taking it from the brothers which is a sad thing he did.
I agree. So many lessons in this film. Ive thought about teaching as an adjunct at a local college. Id love to assign this film and see what students would take away from this movie.
The McDonald brothers did have a number of options that could have put them ahead.
- When Kroc came on board, they could have acknowledged he was a more capable leader, and came around to working with him, learning when to differ to him and when to assert their way. Oh, and they also needed to get involved building relationships with their franchisees , and with Sonneborn and Turner (rather than letting Kroc handle all those relationships - that's where his power base lay). That alone makes them better leaders. And should Kroc, despite all their best attempts, still prove to be intent on mutiny, their franchisees will be on side with canning him.
- Had they failed to do this, and Kroc undermines them with his real-estate company, they still can avoid the intimidation by hiring a lawyer to go after him. They can file a class action lawsuit with franchisees they recruited. "You can't afford to sue me," is a bullying line, an overstatement. They had a strong suit at hand in their contract. Let a good lawyer do the work so Maurice doesn't get his diabetic attack,
- Had they chosen to settle their suit, they could have asked for a 25 or 50% stake in the company, and the rights to keep their original restaurant. Let Kroc take on full corporate management and let go of their attempts to rein it in - save them stress. They'll at least be billionaires.
Again, everyone has to learn to look out for their interests. As Kroc had once said, had they played their cards differently, they could have been multi-millionaires. Making them rich is not his job.
Well had the brothers kept it for itself, McDonalds would not have grown to what it is today - they'd probably be lucky to merely be as big as In-N-Out.
Good ideas don't make a big company, leadership does. Had Kroc not struck his fortune with McDonalds, he probably might have made his fortune somewhere else (providing he finds people like Sonneborn to help).
And Kroc had been on record saying that had the brothers played their cards right, they could have been rich - it's not his responsibility. That's how life works.
People seem to forget that Kroc was busting his a$$ to make the concept work and was about to lose his house. I’m not saying he was a great guy but he truly cared about the vision and believed in something. He asked for an extra 1.5% which wasn’t greedy and the brothers refused. That’s when he was presented with the idea to buy the land. At that point he didn’t care about the brothers since they didn’t seem to want to help him when he was in desperate tines. He was doing everything to make the concept work and they refused to give any extra. Little more complex than Kroc is just a horrible person.
it was there business it makes not his u dont steal shit from people if u open up shoe store and come take it over after you gave me chance u be mad asf
tyree Jackson that’s not what happened at all. He didn’t take it over. They had their store. He took a concept that had failed with the brothers and made it into the biggest brand in the world and then paid them what would be 22 million today for the rights to the name. I have a business and a brand and if someone came along and found a way to make it the largest brand in the world and paid me tens of millions I would not be mad. Especially if I just sat on my butt doing what I was doing the entire time and not helping him make it grow. Now if I were with him every step of the way and using my money and taking the risk with him and he cut me out of royalties then they would be crap. But the ones that were with him throughout the process became chairman’s and ceos and also reaped the benefits. The brothers sat on their butts and wanted a hundred mil a year for doing nothing to make the concept what it became.
Don't bother trying to explain it to the idiots.
Brothers weren't willing to take risks. Thats there mistake. If they would of kept doing it there way they wouldn't been successful because other business would of just take over, over shadow.
In short, the brothers had no one to blame but themselves.
Makes me wonder what the brothers would think if they saw the modern day McDonald’s
Even Colonel Sanders tried once to sue KFC
Be disappointed how our food is ready in 5-20 minutes than 30 seconds. Also, Ice cream machines always broken.
They dude. One brother didn’t die until 1998.
They’d have hated it. And rightfully so.
At first I would think they would have been disappointed but on the other thought, they won’t be able to make it bigger like it is today as well by themselves. What they should regret is the fact that they didn’t make that 1% royalty agreement in writing
I had more sympathy for Kroc after I found out he had periods of his life when he was playing piano in bars and brothels for tips to make ends meet. And when he got into McDonalds he was close to bankruptcy on several occasions. He didn't have the luxury of being as relaxed and sentimental about the whole thing as the brothers were.
This is a movie that ALL college business professors need to show their students. It shows a lot of business lessons that can teach the students if they want to go to the business world after they graduate.
It’s a great idea in practice. But in reality, what Ray Kroc had, you just can’t teach. It’s gotta be ingrained in you from birth.
college is where you're taught how to think, not what to think. If there's business school student truly passionate about being in an academic institution, they'll find their way to informative tools like this movie on their own.
Greedy moral free capitalist expansion is something that should be taught in the same way the luftwaffe is … the ultimate effect of it isn’t good, despite your glamorisation of such.
God help us, and God help anyone who learns this from business school.
@@michaelnewton1332Kroc was a husk of human being. Another WASP that was personally aggrieved over not being as rich as the other WASPs at the country club.
The man was a ghoul leeching off the hard work and creativity of others. Which is what capitalism rewards.
I felt so bad for Mac he was a sweet and kind man
True but it's people like that always gets slaughtered in business
@@Brandon-rb1otyeah but the owner of in and out chose to do business that fit his company needs and with people who understood his vision
i didn't feel bad for the real mcdonalds brothers and neither should you. They sold their name for millions and were grateful Ray made them millionaires. In fact they put most of that into McDonalds stock and became richer.
not a bad Dragon's Den/Shark Tank episode. A bit more plot.
Who was very naive
Ray Kroc is absolutely right! The McDonalds brothers are a great example of staying inside a comfort zone.
It was their business and their right to stay in a comfort zone. It wasn`t Ray`s decission.He was working for them.
To a certain extent, Ray Kroc didn't breach his end of the contract by seeking other means of revenue, he essentialy got the upper hand on 2 brothers who were taking advantage of Ray.
Also, the Mcdonald brothers didn't copyright their logo and name, so..
how were the brothers taking advantage of him? They had a great concept for fast service providing a good product that he stole and then cut corners with. It was pretty clear that they weren't really interested in money, they just believed in the product and wanted more people to be able to have it. To take their brainchild and bastardize it while still using their name was a pretty awful thing for him to do
UnoriginallyInclined Ray Kroc busted his ass making the brothers rich. The brothers took advantage by not paying him properly and not renegotiating with Ray. What would you have done in Ray's shoes? The brothers have only themselves to blame.
The end line was savage. In competition there is no friendship just survival you need to be ruthless
My boss, he owns a Corvette. You wanna know what he said to me once? He said if you work hard, put in many hours & give it all you've got, one day he will be able to own another Corvette.
littlepucchini WTF man. God damn.
Life is short, would rather be the boss.
Lmao
@@jackieclan815 "work hard" today people are over worked and underpaid (especially in my damn state of Florida)
@@nadirrabah6756 Yeah. Crooked shit
I love this movie and this line. Gives me chills everytime
It's a cut throat business. The McDonald brothers found out hard way. The McDonald brothers didn't give Kroc the freedom to expand the franchise which forced Kroc to do his dirty tactics.
Michael Tardi yeah but theres no demying he straight up stole the company from them. Kroc was a parasite that overtook his host, he even called himself a rat in the movie. But he was a good businessman and in the end its true that mcdonalds wpulve never been that big if it werent for him. Mcdonalds was going for more of an in n out business model. high quality burgers and fries at a fast pace. I think they wouldve beenvery wealthy without kroc but nowhere near the wealth kroc attained so in pthe end threy didnt really lose out.
True but the brothers had a big dream also something that kroc could't do, HQ Healthy and fast food, they never wanted something big like kroc wanted, but in the end he didn't care since he became a real estate man and got blinded by his greed....
I think you two nail it. The McDonald brothers have a dream more like In-N-Out Burger. Affordable good quality burger - fast. Their dream is to spread this out, but quality comes first. Kroc also cares about good quality burgers too. In the beginning of the movie, you can see that he fought with other rich people because they had poor quality. However, Kroc put business first before quality. He has no problem slightly lowering the standard of the milkshake....etc.
The problem isn't really Kroc dream is worse than McDonald brothers' dream. Its real problem is that Kroc took the McDonald brothers' dream and crunch it by overtaking the their business.
That persistence tape speech is very much fore-shadowing. The MacDonald brothers were more talent than Kroc. Yet, Kroc is more persistence. He aimed for his success and he won't let anything (including moral) to stop him.
Steve L shut up. Not true. America is bad because of people like you
Tatokun+ McDonald's wouldn't be McDonald's if was healthy.
The two actors who play the McDonald brothers don't look even remotley related but both actors are so good you overlook it.
You know what goes well watching this video? Fries along with a Quarter Pounder or a Royale with cheese as they are known in France!
Royale with cheese? is that because of the metric system?
This is great
Phat Meow keep going please xD
Phat Meow maybe a kahuna burger would work too
But what do they call a Big Mac?
The oldest still operating McDonalds with the original Golden Arches design is in Downey, California, and it was the second franchise location of the McDonald Brothers before Ray Kroc got involved. Opened in 1953.
This movie changed the way I went about doing business especially this scene. Since it has been our way or no way and it has made all the difference.
Watching this movie taught me one thing. You can’t teach persistence and a killer instinct. You’ve got to be born with it. Everyone wants to be as successful as a Bezos or Kroc or Rockefeller. But very few are willing to do whatever it takes to get there.
It taught me to cook up a great steak
No, you can learn it.
Pretty sure the McDonald brothers didn't want to be massively successful, just content.
@@John2026 same
If you don't got what it takes you'll never be able to conquer such great heights or storms so you gotta be able to be willing to be that man who knows what he's doing being a winner basically who knows his stuff and knows how to get out of every difficult situations and solve problems and build connections and make strategies etc.
I think the McDonalds wanted to keep it small scale like In-N-Out has in the sense that it would be exclusive to Southern California (as well as some other regions) and a greater sense of quality as you see through their business model throughout the early parts of their film. They honestly should have not sold to Ray because it took away from the exclusiveness they were trying to achieve and ended up becoming a global franchise that, to be honest, bears a poor image in food quality. You could easily tell Kroc was a greedy guy who preferred quantity over quality and really didn't care much about the input put into the food but rather the profit it left him.
Alan Perez prime example = The powdered shakes. quantity/quality
@@josephorossi Exactly, he did whatever appealed to him in terms of profit even it meant taking the authenticity of what makes a milkshake a milkshake (milk of course). Yeah, wasn't very happy with what Kroc ended up doing to McDonald's as a whole; would have preferred a limited amount of locations with rich quality rather than the thousands of franchises that have become a joke with their poor, lack of taste.
In-N-Out isnt small scale anymore and theyre going to continue to expand. They’re already in Texas.
Always thought in n out had that quality feel to it
@@alanperez4629
Jokes like "McJob".
Like it or not without Kroc we wouldn't have the mcdonalds love we have today . It's brought smiles to use for a long time . He did what he had to do
Give me a break
SPIRITUAL GANGSTA grow up
Not having McDonald's? That might have actually been a good thing
That's true cant argue with that but it dose sound messed up.
It's also what Amazon founder is doing
The McDonald brothers did leave a "loophole" for Kroc when then let him finance the franchise expansion as an "independent" agent - effectively leaving him to run a separate business, which came to overtake theirs. Had they, say, financed the franchise expansion, Ray would have no excuse to undermine them by building his own company. Oh, and had Harry Sonneborn not stepped in to help Kroc (or better still, approached the brothers with his idea), well Kroc is stuck as a spoke in the wheel.
some things in this movie make no sense , how in the hell do the brothers get less sales commission than ray crock , second how was he losing money if he has no expenses , how did they fund buying the real estate to lease.
@@7al00m I think franchising involves several expenses, including legal fees, real estate charges, supplies, items like that. And they can easily obtain a loan if Kroc had a well-drafted business plan.
@@broadstreet21 the franchisee is liable for these expenses not ray crock , that what makes no sense , even their franchising deal doesn't make sense , nowadays owners charge 10% gross sales on average + franchising fee + cost of opening up a location
@@7al00m The franchisee is responsible for most of those expenses, but there are some other expenses on Kroc's end. He'd certainly need to fork money out in legal expenses, and he'd need to provide them some kind of assistance in getting opened. That costs money. Whatever they were, it did happen in real life.
This is why I have nearly stopped going to McDonald's for anything: almost every time I drive by it all I see is Ray Kroc being what the McDonald's brothers describe him as.
“Dog eat dog rat eat rat”.....wow that’s cold
Damn thats the cold hard buisness thruth
DAAAAAANG!!!! Ray Kroc was cold blooded!!!!
Buissness is brutal and rough and this is why men succeed more often in buissness because masculine traits such as aggressiveness, dominance and control are what makes you succeed
Not necessarily masculine traits but ok.
Um no, aggressiveness is considered a male trait, regardless of what modern leftards would have you believe.
@@MutatedPizzaBoi those are literally more male oriented traits but ok
There's a difference between those traits and greed. Being righteous and helping others is much more heroic and masculine than backstabbing them and suing them with lawyers
@@moncorp1 lmfao what
Seeing Nick Offerman mustacheless is weird
You missed the best part, when he says “hence your single location”
I don't know how it went down in real life but in the movie it really shows that Ray was doing everything he could to work with the McDonald's brothers and they were shooting him down every step of the way.
At this point he had been travelling all over the country, busting his ass to expand McDonald's and was about to lose his house because the deal he had with the brother's was making him no money - and they refused to renegotiate it. In the movie at least it felt like he didn't want to go down this path but knew it was what he had to do.
1. Ray should have done some maths before signing the deal to see if his profit share was enough for him.
2. After Signing the deal Ray said I'll handle it, which means he clearly doesn't wanted them to get involved.
3. Ray destroyed their quality standard eg powder milk.
@@Abton the movie didn’t really make it seem like the milkshake thing was a quality difference, with ray himself saying it still tasted like the real thing. Realistically no good business owner would choose to pay hundreds if not thousands in freezer costs as opposed to packets.
@@Xanthriel I was just looking for something to watch. Your reply helped a lot. I'm going to watch this movie again. Thanks 👍
@@Xanthrielpeople also forget freezers of the 50s/60s were way less energy efficient today and what works in a small local restaurant doesn’t necessarily work for a fast moving high volume chain store. McDonald’s was able to move back to real ice cream with technology improvements.
What's interesting is that it didn't have to come to this. Ray kept giving them valid advice and they brushed him off. McDonalds just kind of took on a life of its own. Ray saw that. Sometimes you have to be willing to go in an inevitably coming direction.
The McDonald's Brothers could have say no to Kroc and kept their Speedie service concept flowing. Later if they retire, they will either give or sell their restaurant to one of loyal employees who learn the business well. Then the businessman will take McDonald's to the franchise level and into a 700 billion dollar real estate market.
Well how is that going to happen? I mean look at how the brothers operated, they focused on just running their own store, minding their own business, didn't work to expand. They didn't even have a vision to expand. The restaurant wouldn't have mors than 12 locations with their leadership level.
@@broadstreet21 ... The McDonald's Brothers mission to make a million dollars in ten years. They could have done it if they should have stay away from that Kroc-idile!
@@jacobtennyson9213 Then they wouldn't have gotten very far like the McDonald's we know today. Competitors would've seen idealism as a weakness they can exploit, and would've likely run them out of business. Sometimes, you have to sacrifice a bit of those ideals to stay several steps ahead in the game. Kroc saw how the brothers were operating, and he and the other franchisees in the McDonald's business needed a regime change to keep the entire business itself from financially collapsing and putting hundreds of workers in those days out of jobs.
What Kroc was telling the McBrothers was they didn’t have the killer instinct necessary to succeed in business.
They didn’t need for what they were doing. And coming up with a whole concept and then presenting into success is very much a “killer instinct”
And I thought The Social Network got dark...
"Business is war, if my competitor were drowning, i'd walk over and put a hose right in his mouth" that is so fucked up but it's sadly true. When it comes to a franchise, there are really no friendships on that operation, everything's a big endless competition no matter what. So sad.
This shows how greedy Kroc was. And yeah McDonald's wouldn't be what it is today without him, but you don't do this to the founders, it's extremely disrespectful and it's completely going against a fair contract.
Something tells me that this is both the brothers' fault. They could've easily told Ray to fuck off if they wanted to. However, Ray had a much bigger vision of the business than the brothers' did. They stated that they tried franchising with very little success because they never had control over their own franchisees. They could've bought land with help from investors and take control of those restaurants and cancel their leases if the franchisees failed to uphold quality standards. I guarantee you that if they actually owned the land of the other locations and leased them, they would be making money hand over fist and wouldn't need Ray.
Totally man!
ray explained why he stuck with them for so long. anyone could make a burger, anyone could do the speedee system in time. no he wanted the name. that name was something magical to ray.
The brothers could have done that... Except they couldn't. Because they lacked the one key business sense, leadership.
The brothers were good at running one store, that is impressive enough. But they had no concept of having a McDonald's on every street corner. They were not salesmen to recruit more than a dozen franchisees to run their business. Nor did they pick up on how to manage and enforce quality control. And if Harry Sonneborn tried to sell them on the real estate idea, they wouldn't get it and thus turn him down.
This movie is a perfect example of nice guys finishing last...😒
Pretty much
Not last. They became rich men. Not as rich as Ray Kroc, but fabulously rich.
@@benjaminmorton9436 yes they both got 1.35 million but lost their creation and that 1% royalties they missed out on is worth billions now.
Not at all, Ray Kroc worked very hard for his money and didn't break any laws. He did swindle the brothers out of their 1% share which was dirty. The phrase "nice guys finish last" is misleading, and is the reason we have so many people in prison because they believe that nonsense and end up breaking laws and doing stupid things. "Ambitious men finish first" should be the phrase.
They become rich in heart while the rest become rich in wealth
Damn that ending was deep
They are both right, and both deserve credit
And then mac had a big heart ❤️ attaxk
Steve Carras Big Mac...
Actually, it was a diabetic shock
The brothers were not the angels portrayed in this movie people, they had already franchised McDonald's to others before Ray Kroc came on the scene and did not tell him.
They did tell him. They told him how it failed and Ray told them and he would make it succeed.
@@FireStormBaller
Yes, they said quality control
was the issue. Ray did take that
very seriously.
They already did that explain in the early part of the film. But they were not regulated in the same standard as the brothers did it.
@@BJ-zd2or Not in real life , they failed to , inform poor Ray Kroc of the other franchises .Also they wouldn't give poor Ray , permission to put in a basement .
“Business is war. It’s dog-eat-dog and rat-eat-rat.” That’s the cold hard truth
From my personal point of view, I have a lot of happy memories at McDonald's. And for that I am thankful to Ray Kroc
The way I interpret the movie is Ray Kroc tried that nice guy thing with the brothers in the beginning and after the events that transpired he slowly realized you just HAVE to be shrewd and cold to succeed.
@@brandontingen9825 A slap of reality in his face.
Just asking , why didn't Kroc just buy the name and everything and gave the the brothers like 5 or 10% for life
If you watch it, they had a handshake deal in which the brothers were to receive royalties for life from the McDonald's corporation but Kroc never stood by his word. So they never saw a dime of it
Tehnicker damn... , but the brothers I guess we're dumb over a hand shake I would've ask for a legal contract saying mc Donald's will be giving us royalties for life just sign and give it to a lawyer so he can approve it but over a hand shake ? Really ?
alfonzo mendoza I think Kroc said something like the McDonald brothers a couldn't get a check to buy out the real original McDonald's because the people that were going to write the check wouldn't sign the check if it said that the McDonald brothers got 1 percent of the company so they had to make the handshake deal or they wouldn't see any of the money from the check and 1 percent share. I may be wrong though
When Kroc presented them with the blank cheque to buy the business, they should have asked for 50% ownership of the company, promise to stand down and let him run the show, while they keep their original restaurant running (on their own terms).
broadstreet21 good plan and would've have a sign saying the original mc Donald's ! While croc just has the franchises and stuff
Ray Kroc and the McBrothers both benefitted from wealth. It's just that Kroc died as a multi-billionaire while the bros. died as millionaires. If it weren't for Kroc, the bros. wouldn't die very rich, and Mcdonald's wouldn't be known globally.
It's still a Win-Win situation! Only the bros. didn't have the execution! 😏
Kroc died a billionaire.
0:59 shit got real dark
If Kroc was such a good businessman like the description suggests then why was he a 50+ year old B2B salesman. How did he become a genius businman overnight? The two brothers had already built something. THEY had a business. Kroc was nothing more than a traveling salesman that took advantage of these guys polite friendly vibes.
@GodZpeed X7 Ray Kroc was losing money with his own ambitions. He wasn't making good business decisions until Harry Sonneborn saved his behind with a revolutionary business model. Here are my arguments to your rant. Plus, I'm using this writing for research so I feel like it won't be a waste of time going on a tangent.
1. Ray was expanding to quickly which caused him to take on debt that he couldn't pay. He should have negotiated the original contract so he would have more capital to expand, but like an idiot, he just accepted the terms with out calculating the overhead and investment needed on his part to launch the expansion.
2. Ray had no original ideas. He did everything based on the advice from others. Instead of working smart, he "worked hard." Hence why he was in so much financial trouble in the beginning. The only smart decision he made was that he decided to target a different market for the franchises.
3. Ray gained the advantage by creating a legal business around real estate. He then used his money advantage to illigaly breach the contract he made with the brothers, knowing that he could outspend them in legal fees.
4. He didn't even have the dignity to give credit to the original founders until wayyy later right before he died.
@@IvcotaRight. Let's give an alternate history. Instead of McDonald's, Ray carries on selling milkshake machines and falls into debt. Luckily, Harry, who was in the ice cream business, sees a future for multimixers, offers Ray a contract to supply Tastee-Freez with multimixers, before partnering with him to open a retail store. Something like that.
The film gives two side of struggle but yet Ray worked to grow the firm as the brothers started it. Its actually painful but I feel sorry for the brothers and Ray in this way. Ray was an underdog that was looked down on by people that did the same too him. Only self interest. And seeing Ray with little by himself in an apartment listening too that business advice record. He had nothing but a business milkshake sell. The brothers invented something and it worked, Ray saw the idea and thought it needs to go furthur. They were station, Ray was the train to get it moving. Even as some parts of the film are not mentioned or shown. I really do appreciate McDonald's itself for being honest with this to allow to show what capitalism is and if you want to ad neoliberalism too it yeah.... its rough business.
Ray had vision plain and simple
Ray was a savage...before the term became popular. The McDonald Brothers were too stupid to see the opportunity that Kroc created and set themselves and their generations up for life. While they may have possibly been super nice guys that made tasty burgers, they were apathetic. And APATHY is in fact MEDIOCRITIES weapon of choice. For those that want to call Ray a crook, think of all the multi millionaires that have been created through McDonalds franchises. The Children that have went to college, the charities that have been funded by McDonalds. The people employed by McDonalds and financial impact of one man with a dream and the backbone and drive to go after it. The brothers could have came along for the ride. They were truly the evil selfish ones because NO ONE benefited from their mediocrity.
Ray and Mac are designed villains.
I think your point goes into the ends justify the means point of view.
@@bendu8282 Go watch your cartoons and grow up
I learnt a lot of tips from this movie to help me in my own things and I don't think I would ever buy a franchise these days😱
This is amazing!!!!!!!
Kroc was obviously not a great person, but I feel it would be disingenuous to say he didn’t deserve more than what the brothers were giving him. To be earning a 3 percent cut while doing many times that in terms of the work, I’d be pretty pissed too.
The entire hose in his mouth line is just that a line. People still see Ray Kroc as the villain. He’s not he never was. Nor were the brothers. The brothers had a fantastic wonderful amazing idea that they simply were not prepared to use or do fully. Ray Kroc was. If it wasn’t Ray it would’ve been somebody else.
Look at it this simple way. I invent a very economical car by redesigning fuel injection. I get 200 miles a gallon. But I only want to manufacture it for myself in my small automotive plant. Now do you see where this is going to go.
I either need to stay ahead of this, or somebody else is going to and they should and it’s OK. The brothers are the ones that screwed up but nobody’s mad at them. As Ray Kroc said, do you not have a check for $1 million in your pocket.
You need to understand that not everyone wants to make a world wide Corp out of their passion project...
@@octopus8420 Well if the brothers felt that way, they never should've agreed to go into business with Ray from jump.
Hire a damn good commercial/business lawyer before signing contracts. And, get a watertight copyright on your business name. Who wants to buy 'Kroc' burgers?
No one. Ray Kroc is more arrogant than evil. Let him have a standard.
What about "Ray's Burgers"?
@@laustcawz2089 that sounds terrible 2
@@nahimmadomyownthing
Maybe just "Ray's"?
There are pizza places now
that have that name.
@@laustcawz2089 yea mom&pop style joints not a global food chain
The concept of WINNING
I feel like the mcdonalds brothers were treated in this moovie like the bad guys
And they really had the mcdonalds main idea
Nice Guys Finish Last. Really True Today 👍
As someone who now has 5 years of experience in sales/business and still has a lot to learn, it really is a dog eat dog world out there. Sometimes you have to be aggressive to survive. Because if you aren’t, someone else will.
It takes what it takes, Gentlemen. ✌🏽
There’s a lot of soy boys in these founder video clips. They simultaneously want to condemn Kroc and capitalism and decry people making money yet praise the McDonald brothers for being creative and cry they deserved more money for…doing capitalist things. They want to have their powdered milkshake and drink it too.
I LOVE THIS SCENE!
0:38 came up with the franchise standard
Hence...your single location
I love Ray he's right it's a business. He took it to the level it's at now. Love or hate him he won
tyler gnosis not when he's burning in hell... dude was crooked and greedy in life now he's reaping the awards in hell
Cliff Byrd "hell", how fun
This movie is an entire McDonald's commercial because I wanted some McDonald burgers and fries the whole time
didnt taste the same
The McDonald Brothers would have had a great success if they just simply listened to reason. They partnerd with Crock to help expand their business. But then they wanted it to expand THEIR way. That's not how cooperate works fellas.
I learned what also-ran means from the clip 👍
I like Ray.
"No, and I wouldn't want to"
Hey swiped that phone quick as fuck
So im confused who's the bad guy and who's the good?
Alternative history:
Later that night, Richard and Maurice break into Ray Croc’s house and drag him outside. After tying him up and shoving a water hose down his throat, the brothers turn the faucet onto maximum pressure and threaten Ray Croc to leave California and never return.
What happens next?
brothers got everything they deserved in the end. they lacked the vision and stayed in their small way only to have their stupidity allow someone with ambitious like Kroc come into rob them in plain site. I don't have sympathy for people like the 2 brothers, all admiration for winners like Kroc
I’m national, you’re fucking local!
Mac faints and Ray hears that spill.
The brothers were too nice, and a cutthroat rat took advantage of them. That's business.
This made me cry to the brothers who basically got their company stolen by Kroc I felt bad for them but I get it him turning McDonald’s into franchises was amazing.
It wasn't "stolen", the brothers got a million dollars each after tax - around 25 million in today's money.
They'd never have come into that kind of scratch if Kroc hadn't come along.
@@incurableromantic4006And Kroc wouldn’t of never had that dough to give them if it wasn’t their business that they created in the first place :)
That logic works both ways
@@owlcircus6811 They created a single store - it was Kroc who built it out.
It's easy to see it that way, the brothers started a business, Kroc stole it made all that money that should have been theirs.
On the contrary, if you re-write history, had Kroc never been involved with McDonald's, they would be limited to just a dozen stores. And who knows if they ever would reach three million dollars by the time they retire? The difference between Kroc abd the brothers is leadership.
@@broadstreet21he didn’t steal it they hired him specifically to franchise out the restaurant you goober. Stop believing 100% of what movies tell you.
Ray got that sigma male grindset
I so Fucking love this part....try to show my parents but just don't get it...lol mom and pop stores ....wait till Wal-Mart comes
The enemy of mom and pop stores is no longer Wal-mart, its Amazon.
Lmfao...lmfao
Ray Kroc helped them expand on their locations, told them their system, those brothers should’ve known better a business man like Ray here could’ve taken over their business at anytime. As shitty as it is, that’s how the business world is, when you have someone help you expand or be better that person can gain more profit, meaning percentage of what the company or anything can be thrived on if a business man is doing most of everything can own and take it over. They should’ve saw it coming.
Lol he crossed Ron Swanson and the zodiac killer
allegedly. Also it's John Carrol Lynch dude.
Love this concept business is war
I mean he does have a point, there is little to no room for emotion in business, the truth is he was just smarter with how he played it than they were and that was proved even more by the end.
McDonald’s wouldn’t be a thing without ray croc. Ppl are stupid for thinking that it would
This scene got me so pissed. Ray Kroc was nothing more than an opportunistic, greedy thief. What a deplorable human being. He flat out stole the idea and name from the McDonald's brothers. There are more important things in life than success and money. Don't tell me "that's business" because there's also ethics and decency and trust. .
Derek Jimenez if u actually watched the movie & were pedantic & observant he obviously had an ambition in life he took the opportunity & how many times did he show a tactic or concept for the growth of the company he was doing a hell of a job imo he wasent greedy he just had to lose the dead weight & liability's & im guessing u are rudimentary with buisness bc it is war simultaneously with honor almost every industry there are top 2 players that are constantly fighting to be at the top for example look at the mobile line brands like Verizon & T-mobile they are always insulting & exploiting their competitors weaknesses in their advertisements for the consumer to switch
That "dead weight" was the owners of the business.They called the shots .not Kroc.Alex, you make it sound like the McDonalds brothers were the employees.
I thought the same thing until I realized something. They entered into an agreement with Ray Kroc to franchise McDonalds and make it grow then did everything to block it's growth while Ray Kroc continued to pour everything into making it a giant success, they blocked progress every step of the way until Ray was left with two choices, back out and lose everything or do what he did and become a billionaire. Had these brothers not been so stubborn, narrow minded, and control freaks they would have been billionaires and worked with Ray Kroc instead of him working against them
I was talking to my brother about this yesterday. While I agree with you completely, Ray Kroc was a deplorable human being. But the brothers in many ways brought this on themselves. Because they put too much trust in a man they didn't know. They gave him too much power. Ray because he knows what kind of person he was himself, he knew if he wanted to expand and have other people come in he would have to make trips and make sure he saw first hand what was happening in those restaurants. If it didn't stay true to the model he acted on it. The McDonalds brothers didn't have that type of ambition for them to leave their one location to see what happening in the others. I'm not sure how true it is but from what I saw in the movie they haven't even seen or spoken to the other franchisees. If you want to own a company you gotta know it inside and out. Otherwise the person running for you will find ways to steal it. Which is what Kroc did.
A thief that paid over a million dollars to each brother, valued at over 8 million dollars today adjusting for inflation, each. "Thief". Sure.
I just watched the movie just right now and I bet you the brothers to McDonald's Brothers regretted doing business with ray kroc I wonder they probably say we shouldn't have never thought the milkshake machine from him I feel so sorry for the McDonald's Brothers the way Ray did to them I hope any people who start their business and I hope they learn from this by watching this movie do not let this happens to you specially if you're are business person
Kroc did more for society when you think about it. Millions of jobs and a lot of wealth created for a lot of people along the way.
Kroc style boom like that....
For the people lacking basic deductive and inference skills, Ray is talking about. Running* hose... That's on and shooting out water. It's obvious since he is trying to the scenario as a symbol for the tough cutthroat competition in business.
Well I mean he’s accomplishing making the connections to make the company bigger
Ray does his part
I would probably have preferred the burgers and fries from the brother's location over anything else from McDonalds that I've actually eaten. But I would have had to drive to California to get there.
Being a murderer doesnt make you a great business man lol
ray kroc is one of the best robber baron like steve jobs always thinking about the future
Saint Buj,
Ray did not steal McDonald's. He saved it.
Ur ryt he made it world famous
Dats ryt fellas ol about winning mentality
Okay, imagine I design a revolutionary battery that can keep your phone charged for two weeks, and take your car from NY to Denver on a single charge.
Now suppose I have my own little backyard shop; I build 5 batteries a week.
Now suppose a clever businessman comes along and wants to maximize the production.
Now suppose he does most of the work for a long time while I second-guess his every business decision, while my idea is built up into a multi-billion dollar company.
That kind of puts it into perspective, doesn't it?
Ngl this movie made me crave Macdonalds
Beta: “YOU HAVE A CONTRACT!!!”
Sigma: “I AM the contract.”
#SigmaRestaurantillionaireGrindset
#CueTheDriveMusic
Love this.
Yea that’s right, talk that shit ray
If u taught Morgan how to master the stick u should whack Ray with it Eastman
I know Kroc said that the brothers couldn’t afford to sue him, because he was national and they were local. I was wondering, could they have gone after him in the press?
Yes technically
No, because they're local and he's national
If you feel guilty about how mcdonalds was stolen from the creators, understand that they would have never reached your local town if this didnt happen
I definitely agree
Sadly it's kinda true.
They should have gone to court. Lou Perlman was trying to the same thing he was backstreet boys brand in court and lost.
Michael Keaton is my favorite.
I saw this movie in the theatre with my wife and mother for my birthday and they saw Kroc as the villian and I saw him as the hero.
Stuart Otis cz he ditched his wife
I mean morally, screw the guy. Business perspective, Genius. In my eyes I think he deserves big mac sauce poured into his nose, but I also see why people also respect him
@@munchai86 Ex-wife.
Kroc ots coward,he di not create macdonald