The Founder Movie: The Biggest Lesson About The Value Of The Brand
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- Опубліковано 13 вер 2024
- The Founder Movie: The Biggest Lesson About The Value Of The Brand
Learn from The Founder Movie : The Greatest Lesson About the Value of the Brand.
This video is a short snippet from the great movie, The Founder © 2016 starring Michael Keaton as the businessman Ray Kroc; where he illustrates the greatest lesson we all need to learn about the value of our Brand.
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@@matthewsmith5374 Apparently :)
Such a great movie, and I love how Kroc is basically both the hero AND the villain of the story.
Yeah, shoulda called it The Monster.
I dont see how he is anything else than a villain. Plus he is part of the reason American Obesity is getting so out of hand that they have change the whole country for fat people: bigger stronger wider seats, bigger doorways, stronger safetybelts etc. All because fastfoodjoints are cheaper to eat than normal food
@@Ilchino1 well blame the obesity people for eating to much
@@outlaw451 OOoooh, someone is a hater
@@Ilchino1 Well I don't see him as a villain. He was putting his own money towards pushing franchising of the brand. While the brothers just sat back and collected money off his work. He got tired of that shit and decided to play it smarter. That's not being a villain. That's called being a smart man.
The scariest part of the movie is when Ray tells them they can try to sue him but they won't be able to pay for court costs. They had what they thought was a fail safe protection but he had become so powerful that it didn't even matter
Because litigation is a business tool. Law is never about who's right and who is wrong. It's about what can you actually do about it. But as Ray said in the movie, "So you don't have a check for a million dollars in your pocket?" It's not that he outright stole the company from the brothers... Also, I'm sure he'd have given them a much larger role in the company had they not resisted his attempts to grow the business to what it is today.
Definitely, litigation is for the rich. However, at the time their must have been a half decent firm who would willing to fight their case at minimal fees or on a fee arrangement. But hey, it's a movie.
True. Well, if the brothers were determined, they easily could have courted their original franchisees (not recruited by Ray) to file a class action lawsuit. They just need a good lawyer to do the heavy lifting. And they could simply contact Ray's franchisees, get them to join in the action (many of them would probably risk losing their lease to take down this con man). All the brothers needed was proof of their original ownership. It could have been done. But the brothers lacked the drive Kroc had. All it took was a half-loaded "You can't sue me" dare and Mac had a major diabetic shock.
@@mdarr786 it's a movie about real life that actually happened more or less that way. And has millions of times since. It was not personal (though it can be) it was business.
This is the same as Morgan vs Westinghouse for the AC electrical system.
Michael Keaton deserved a Best Actor Oscar nomination with that performance
sure as shit did
He really did
Keaton is one of the most underrated actors in the business. Probably Offerman, too, but that's my love of Ron Swanson that's talking.
Ever here the term "nice guys finish last" nothing could be more true
Na. It depends on how you look at it. They still have their values, ethics and heart. Their customers have memories of eating delicious burgers before it goes public and quality goes down. They didn't fail at all. The dude tricked them but that just shows what type of person he is and the type of people they are.
Guys without vision finish last.
Small word the nice guy got stream roll by corporate by the time they try to take action it was too late
@@jessejames863 And the quality of the food significantly went downhill when Ray took over!
@@jessejames863 nahh... they lost
This is why in-n-out is NOT a franchise and IS a family business.
XmenRBLX and highly successful not to mention better tasting and far fresher.
In-n-out is hot garbage.
Shumake303 you get a bigger bang for your buck tho. They pack them bitches fat unlike McDonald’s
IN AND N OUT ALL DAY EVERYDAY.......................FUCK MC DONLDSSSSS.................THEIR FOOD SUCKS
yep that is why most people say ewwwww when they hear mcdonalds and would rather drive an extra 10 miles to go eat at IN IN OUT.
*Fun Fact to make you feel better:* 2.7 million in 1961 is worth around $17,480,000 in 2021. The McDonald's brothers got an ok deal, and died very wealthy. One brother even had no bitter feelings towards Krok. Krok was somewhat of a terrible person, but he did expand the franchise much further than the McDonald's brothers, and most people won't ever acknowledge him as the true founder. If it's any consolation the lawyer who swindled the McDonald brothers out of a royalty fee, was also pushed out of the franchise by Krok as well. I guess some tales will have mixed endings.
Not just that, but Dick made the very smart move of buying a large chunk of stocks in McDonalds after selling out. Royalties or not, this made him a “very rich man”.
Jeeeew that's what they always do like cockroaches
The McDonald brothers got reamed.
17M of a multi billion dollar business is nothing, specially when what he took was their original creation. That’s easily the revenue of a few restaurants for one month
Kroc's estate does some very worthy charity work too. That's something.
Business lesson number one: ALWAYS GET IT IN WRITING
Even when you get it in writing there are loopholes.
Like Ray found out he could buy The Land and make his money that way.
Also the writing didn't matter in the end. The costs for a court case would of been so big for the brothers they wouldn't be able to afford it.
I learned that lesson from the movie Atlantis.
they did it
They did get it in writing
Lesson number 2: before you share an idea PATENT IT
As an owner of a business myself, I would have told Ray Kroc that I want the royalty agreement in writing or there is no deal, and see how he would respond, and then continue negotiation if nescessary. There is a reason that the brothers ended up millionaires and not multi millionaires or billionaires.
If the brothers had the business savvy to sign a proper business deal, they'd not have acted the way they did to stop Ray from building McDonald's into a massive success...
@trademarkfactory The brothers didn't wanna stop him from making the business a success. They didn't want him to sacrifice the quality of their product. Kroc wanted massive success in as little time as possible while the McDonalds had no trouble with smaller profits if it meant keeping their quality.
@@patrickkanas3874 Think about what you are really saying...Mcdonalds was not a success lol...completely absurd.
@@trademarkfactory They agreed to a handshake deal. That has nothing to do with business savvy, and has everything to do with being idiots.
The only success McDonald’s had was property growth nothing else their quality is garbage even to this day and they don’t even have that speedy service anymore my opinion kroc killed what could of been a decent business if the McDonald brothers made a smarter deal or just did what in n out did and just kept on opening their own locations over time.
When you realize the main character of the movie is actually the villain.
Everyone is the hero of their own story. At the start of the movie he was trying to get rich; at the end of the movie he was rich. Mission Accomplished
UnknownMudkip, based on what happened in the movie (I don't know for sure what happened in real life), I don't see Ray Kroc as the villain. Kroc worked his butt off, and the McDonald brothers offered him no real support at all. The McDonald brothers probably could have been billionaires, and shared in Kroc's success, if they only would have recognized what it was he was trying to achieve, instead of reluctantly being dragged along every step of the way. Heck, the McDonald brothers should have been so grateful as to what Kroc had done for them, they should have made him a partner, and given him whatever reasonable financial backing he needed. It was Kroc, though, that took all the risks. I can't blame Kroc for eventually harboring bitterness against the McDonald brothers and for finally taking the company right out from under them, for a paltry $2.7 million (considering the company is worth at least $40 billion today). Again, though, this is based on what I saw in the movie.
There's no villians in this story. This story actually happened, it's not a Hollywood script with a "good guy" and a "bad guy". That's why I prefer non-fiction...life is so much more complex than anything a person could dream up.
The real question is, would the McDonald brothers have been better off if Ray left them where he had found them. More likely than not, it's actually Ray who made people around the world, decades later, care about the McDonald brothers story. Did he steamroll them on his way to megasuccess, yes, for sure. Does it make him a villain? I don't think so.
The people in this movie were too real to be any real heroes or villains. To me, Ethel Kroc was the most heartbreaking character in the movie. She stayed faithful to Ray on a technical level, but was depressed, unassertive and hated his endless ambition. She wanted him to be content with what they had and travel and he wanted more and more power and expansion. And he just threw her away and gave her the house and car.
the way I see it ray croc gave them a great business opportunity but the brothers couldn't think outside their burger stand
In a way- if they were more shrewd they could have gotten something out of it, but they choose to remain a small business!
Should have went like:
Kroc: I had to have it (the name), and now I do, and I'm lovin' it.
McDonald: Give me a break today...
Heartbreaker of a movie. Very valuable business lessons. Kroc was an absolute shark. Business is war.
100%!
War is immoral, so is business.
"Contracts are like hearts. They're made to be broken."
@@yasirb9172 I'm quoting the movie
@@todd3382 You seriously need a citation for war being bad? That's not really how citations work, but fine, how about the Bible? Pretty sure somewhere in there Jesus had something to say about violence.
The scenes revealing the MacDonald brothers' "Speedy System" was the most interesting part of the film.
Those scenes were quite something, I agree!
Nobody can play these negative roles as well as Michael Keaton does ! What a great actor. He can transform into any character, hero or villain.
100%
The problem was (I don't know how true it is); Ray Kroc kept trying to innovate and increase the power of the brand under their control, but he kept loosing money, he nearly went bankrupt. They didn't appreciate his efforts and they kept trying to stop him from developing the brand unless they approved his decisions. He was stuck between a rock and a hard place. He had no choice. I don't blame him. He took all the risks and they kept forcing him into a hard place. He had no choice but to circumvent them.
Richard and Maurice McDonald just wanted a small little restaurant, and didn't have any ambition. Ray Kroc saw the massive potential, and had the drive and ambition to make it the massive empire it became. You're right though about the McDonald's. At every turn Ray Kroc was using his own money to try and expand McDonald's and make it better. So much of his own money, that he was in financial trouble. The brothers constantly just shrugged off everything Ray was doing to make them more wealthy and make the business bigger and better. Ray Kroc saved McDonald's ultimately, and made it a household name. The business wouldn't have made it into the 60s, with the way the Brothers were running it.
I definitely agree with both of your guys statements. I put a much similar response in my essay.
You just repeated the movie
What you guys are missing is that it wasn't Kroc's restaurant, it was the Brothers'. The Brothers didn't want wealth or fame; in this clip, Dick even states that Kroc could've just stolen the idea. The Brothers just wanted a wholesome restaurant that they could make a living off of and be passionate about, and they wanted the food associated with their name and restaurants to be real and made the right way.
*Kroc forced himself into the situation and broke his contract just so he could become wealthy, and he didn't care who he had to step on and steal from to meet that goal.*
What happens when an unstoppable force meets an immovable object? The force eventual goes over or around it while the rock stays put.
1:10 Lol, gotta love the way he says "your STAND out there." What an asshole xD
It's not the name as much as it is those glorious GOLDEN ARCHES! That is really what draws everyone in.
There's usually more than one element to a successful brand! (P.S. They all need to be trademarked separately).
There are two lessons to be learned here. That through vision and innovation you can take a small business and build it into a global empire.
The other is that through greed and selfishness a proud little establishment can be taken away from you and turned into something you never wanted it to become.
The other is that through the same vision and innovation a proud little establishment can be taken away from you and turned into something you never wanted it to become.
It could be argued though, that being afraid of the future because of past mistakes, (the brothers failing to franchise as explained earlier in the movie) could lead to someone else who isn't afraid to run with your idea
If you watched the movie, Kroc was literally on their side in the beginning. Helping to innovate and build their 'brand'. What they did is they backed him up into a corner where he had no choice but get cut them out.
100%
The Mcdonald’s brother has 1 job, which is to support ray and they do otherwise by putting him on a tight rope. They don’t even know how important ray kroc is to the business even at the later stage of the movie
Truth
@@edifysalim5359 umm no... the Mcdonald's brothers don't have a job, they have a business. They are not the servents of Ray, Ray is the servent of them. If they don't want to make shitty milkshakes for the sake of a buck that is on THEM.
Imagine if your cleaning lady thinks she can organise your spice cabinet and your pantry and the layout of your house better than you and eventually she gets some lawyers together and steals your house, you wouldn't be praising the cleaning lady now would you?
I watched the movie and don't entirely agree. They were both focused on seperate components of what it takes to make any business successful. The brothers were focused on quality relative to price, which equates to value. Ray was a better businessman, or ended up being so, and was focused on profit/growth, which all businesses also need. Finding that balance between the two is a key thing for all businesses and both need to part of that strategy. Where I disagree: It's intetresting you used the word "corner", because Kroc was cutting corners in the name of profit. That was the biggest source of contention between the two groups that I noticed in the movie. In the end, his strategy proved to be the right one, but he continued violated their agreements along the way. If anything, I would say Kroc backed them into a corner.
This was incredibly bittersweet. The brothers were sitting on a gold mine but were content to leave things as they were. But had they gotten their way, McDonalds would not have been allowed to grow into the giant that it is today. Kroc saw exactly how much potential the restaurant had and was willing to do anything to achieve the dream that lay before him despite the wishes of the original owners. It was a once in a lifetime opportunity. And most of us would do anything to keep such chances from passing us by.
Agree with you about just about everything-except "most of us."
Most people don't have what it takes to accomplish what Ray did. That's what makes him so exceptional!
@@trademarkfactory Well said.
Aint nothing wrong with being content with what you have
@@hwrida That's why it's bittersweet.
I don’t know about that look how in n out became still all privately controlled and owned and they did just fine yeah they are not all over the world like McDonald’s is but they have a ton of locations between the west coast and even somewhat Central America
In the end, Ray was right, They tried to continue without using the word name "Mcdonald's" they failed in a year. Even though everything about their food was the same. People just stopped going and flooded Ray's Mcdonald's all because it was familiar.
Now these days even Apple proves this to be true. People still flock Apple, even though there are phones out there better than Apple.
All very true...
Apple products are a waste of money lol but to each its own opinion
@@treeinch252
Kinda missed the point there, bud
Disagree with the Apple dig.
Most have just gotten used to the ecosystem.
Since the phone part is usually crap in any smartphone.
@@jamesclint2338 wtf do you think my comment about moron. You basically verified my shit by saying the same thing. Is the blue? Are you an idiot?
Before you talking shit about ray kroc, remember where the big mac you are eating right now came from, had mcdonald’s stay where it was, I’m gonna need to book a ticket to USA just to enjoy the french fries so be grateful to this guy
Very well said.
the reason he is technically a “hero” per-say even tho he was also kind of a villain, is because he took it into his own hands to make that name of McDonald’s his own and make it into something that no one (not even the brothers) thought was possible. Not many people at all can do that only the top 1% and those with the sort of determination that Kroc had. He still did it in a horrible way but it’s a harsh world out there and he just took it into his own hands.
Persistence and determination that is the only way...
I thought the same thing & to be real they probably would’ve gotten & even better deal had they not become so totalitarian over the way he was trying to grow the business.
McDonalds brought the American economy to where it is today. McDonalds is AMERICA
"did it in a horrible way "
tell it to Bezos, Gates/Allen, Koch and his sons, Cargill, Dupont, Dow, Rockefeller, Carnegie, Hilton, and on and on and on.
And then be sure to vote R so the next gen can do it again.
@@aznsuhhyun Full of obese ignorant people who eat crap.
@@aznsuhhyun to the toilet?
Genius innovator meets genius marketer.
This movie is so unique because it shows Kroc as half good-guy, half bad-guy when it comes to hardcore business. Which is what every business success at the ultra-elite level has. I run a successful business I started but I don't have that kind of killer instinct. So it stays small. Successful! But small.
Thank you for sharing!
Ray Kroc was an antihero.
Ray Kroc was a villain who happened to be the hero of his own success story.
NO DUDE YOUR CONFUSED ITS BECAUSE THEY ARE NOT BUSINESS MEN THEY ARE PIRATES!! THEY STEAL FROM OTHER CAUSE THEY DONT HAVE THE TALENTS TO BUILD A BUSINESS THEMSELVES BIG DIFFERENCE!!! AND YOU LOOK AT THEM AND JUSTIFIEN TO YOURSELF BECOMING LIKE THEM THINKING THAT WHAT BUSINESS IS IS A ABOUT YOUR DEAD WRONG
WAKE UP AMERICA YOU HAVE A HUGE NARCISSITIC PARASITE CLASS OF PEOPLE WHO YOU ADMIRE BUT ARE SUCKING YOU LIKE LEECHES KROCK IS NOT A HERO HE IS A GO BEHIND BACK TO STAB YOU PRAGMATIST SCUM COWARD WAKE YOUR ASSES UP
Funny story, I believe this is the first scene Nick Offerman shot. And I believe it was his first time meeting Keaton. Absolutely brilliant acting.
Didn't know this. Great scene and great acting overall.
Wil go down as one of the best business films of all time
Well said
you should watch the old 1999 series called PIRATES OF SILICON VALLEY. In it the GREATEST business move in history was when Bill Gates went into IBM and LIED that they had an OS. They had to buy a version of it outside for $50k.
Kroc turns out to be a crook. What a SURPRISE
Why, exactly? Did he not pay them for the rights to the McDonald's name?
santoslittlehelper06 he stole their name and made them his bitches while paying them pennies, that's how. Sure, you may argue it was 100% legal, but imagine being in their skin.
They agreed to sell their name rights to Kroc, we need not think about it any further than that.
If you want my honest opinion: I don't know what you hope to accomplish by imagining being in their skin, but methinks you are thinking too hard about it.
santoslittlehelper06 agree to disagree
That's like saying the white debils stole North America from the Indians. But they didn't own it.
Kroc is to the McDonald brothers what Edison was to Tesla.
Not really
Completely different story. Tesla just happens to work at Edison's company for a while. The battle only started when Tesla went independent and came out with his AC, which Edison saw as a threat to his own DC system, which was true, and he tried to torpedo AC's reputation to protect his business. It was a nasty move on the part of the man, but Edison was already successful and established his invention system well before Tesla came in. There's no parallel between this and that story at all. Interesting fact about the two of them. Many saw Tesla as the quiet genius against the brash American Edison. That is very true, but Edison was obsessed with his work, going to office in mismatched shoes and unkempt attire. Meanwhile, Tesla was a socialite, extremely popular, impeccably dressed, eloquent in speech, frequently hosting parties and many love to hangout with him and him with them. By any measures, Edison was what we considered a geek, while Tesla was the cool, hip type of genius in the vein of Steve Jobs.
@@lc9245 There is no-one building electric vehicles that are called Edison. Tesla got the last laugh.
@@Ozymandias1 They make movies about Steve Jobs, not Steve Wozniak, doesn't make either of them better than the other.
I'd say it's more Karl Benz/Henry Ford
Michael Keaton can play a slimeball or a decent man and be equally believable.
And here he's kind of playing both parts at the same time.
@@trademarkfactory you know what this seem totally reminded me of? The scene from runaway jury, with Gene hackman. That one honestly in my opinion is better, because I think maybe the dialogue is better, and Gene Hackman is just brilliant. But of course Michael Keaton is also excellent.
@@kbanghart I LOVE Runaway Jury... But which scene specifically are you referring to?
@@trademarkfactory I think this is it... Although there's probably a longer version. Haven't seen the movie in ages.
ua-cam.com/video/p0UsQy-gmiY/v-deo.html
As much as Kroc came off as a villain at the end of the movie, I think it also proposed the idea that he was just playing the game. You can’t be nice and make billions. He was just playing the game of capitalism and came up with an incredibly successful strategy.
Well said
Not really. It was his financial manager who came up with the real estate first strategy. Kroc found franchisees though.
Kroc wasn't nice guy. He stole their 1% just because he was a narcissist. In the movie they all knew the brothers didn't have money, so couldn't afford a good lawyer. He took advantage of them. He also tried to oppose a minimum wage bill, and supported Nixon. But he was a drunk, and heart failure caught up to him... and cheated on his wife . Karma?? And I love how his wife gave tons of money away to causes like NPR (that Trump supporters hate).
Oh, and he originally didn't want McDonald's and urban areas so people wouldn't break into the stores... In other words of course people with less money, generally people of color. Oh yeah and sure, make the food cheap to eat, give you obesity but that's ok.
Capitalism is a game in the way gladiatorial combat is a game -- a barbaric practice that inflicts horrific harm on the vulnerable and oppressed.
Also if the choice is "be nice" or "be rich" and you choose "be rich," then you're a villain -- you deliberately chose to hurt people for your own gain.
@@theeyehead3437 Yet we’ve posted our comments on devices that are a direct result of it.
Ray Kroc understood social psychology techniques in this case "Social priming." When people look at a logo of a company they want to be happy saying it and seeing it, something they can relate to on a unconscious level.
Oh dang... This was an ad? Well played
its a Tide ad
This is the movie that made me realize that I can’t work in sales, as much as I like working in marketing.
What we've discovered is you need to do at least a little bit of both. You can't do effective marketing unless at least once in a while you get on the phone with prospects and hear their reaction to your pitch and their objections. You can't be an effective closer unless you understand how marketing works and are able to paint a seductive picture of what you're selling...
The best business movie I've ever seen....
100%
Brilliant movie all the way around..
After rewatching this scene I realized that after talking about how he didn't just steal their ideas and instead did a hostile takeover because the important part was the name. He then went on to remove the McDonald's as the faces of the business and replaced them with a fictitious mascot named Ronald McDonald, and what is Ronald McDonald? A clown, really shows what he must have really thought of the Mcdonald brothers.
I think you're digging too deep. But hey, who knows :)
Brilliant man.. He took the name and idea that the brothers would not use and made.. Well, the largest restaurant chain the world has ever seen. And remember he TRIED to include them
Yes, this is how I see it as well. He ACTUALLY tried.
Missing Kroc dialogue at 1:34...."And oh yeah, I'm lovin' it"
Brand Equity is the name of the game. Kroc was a salesman, and every good sales person knows that people buy from companies/people that they like.
exactly!
To be fair Ray did nothing wrong. The brothers didn't have to sell him the company, they just couldn't stomach the potential it had and were destined to run it into the ground if they kept doing things their way because they were simply too stubborn to adapt. It's easy to paint Ray as the villain but without him, McDonald's wouldn't be the franchise it is, or even exist at all today.
To me it will always be Ray the rat
Ray is just a "Parasite" simple as that!
Still it taste crap today. So I wonder if quality was different by the hands of the original owner.
So you saying he kicked a old name into a higher gear.
@@spitzfire1107 Parasite? He created McDonald's. There would be no McDonald's had the McDonald brothers kept ownership. They would have just been a restaurant that has long been out of business.
Cheated on his wife, stole their franchise....what a hero
He has a point about the name, I can't picture myself ordering a Big Kroc fries and a coke.
Hahaha... Exactly!
and thus the birth of McDowel's.......
ahahaha
Best advice we've seen on UA-cam. Pity it only has 544 views.
GoMain Network Because people don't care about starting a business they care about being entertained
It looks like the views are finally picking up...
The film itself didn't even gross its low $25m budget back with all the worldwide tallies added. A real shame. I watched this movie on a whim one late night because I was bored, and I like Keaton very much, and it blew me away. Absolutely phenomenal flick.
Better that way. There are enough idiots screwing over the world.
@@Rapper0919 or to say in another way people doesn't have enough intelligence to crate something new, innovative, creative that would make a good change in world. Rather they prefer Netflix and chill, but doesn't know how Netflix solved the problem that people have to buy/rent dvd which is inconvenient and changed this by innovation that people can watch anything, anytime, anywhere with little subscription.
Although I don't watch any of the ott😂😂 as I myself working on my business.
Never saw this movie until today. The McDonald's restaurant was not Krocs it was the brother's idea. This is why a patten is so important today. Credit should always be given to the original creator. Great movie and lot's of lessons listed in the movie.
Actually, unlike copyright that arises by mere fact of someone creating an original work of art, when it comes to trademarks, it doesn't matter who first came up with the brand. Not one bit. It's all about whoever secures trademark rights to the brand first.
@Trademark Factory good to know. I'll definitely keep it in mind when I start a business. ❤️ too bad they didn't get royalties. It's the right thing to do.
Supposedly in real life the mcdonald brothers actually wanted to give it up, they knew they couldn't run a business and enterprise like Kroc could and they got quite a hefty sum to live comfortably off.
The biggest thing about a business is it’s name.
Not always. But often enough to make sure you own the brand you're working so hard to build.
Look at apple, they pump out the same shit every year and still make money. (Posted with an iPhone)
Reputation and trust is the most important thing in a business.
Black High710 But they pump out a quality product. I grew up on Windows 98, XP, etc., and a Windows computer was almost guaranteed to go bust in a few years.
I had a first generation Android. Within two years, the interface was almost unusable because there were so many bugs in the OS.
My roommate has a Samsung Galaxy tablet and I can’t stand using it to stream Chromecast or other content because it takes forever to load a single app, meanwhile everything is quick and a simple breeze on iPad.
I don’t disagree that Apple is overpriced, especially their laptops, as you can get a PC with a high end GPU for the same price as a regular MacBook. But they can get away with charging those prices because they have a reputation for quality. Some might argue that Apple gets away with it because it’s fashionable, and they are...but fashionable isn’t going to carry a company for 15 years.
In the late 90’s and early 2000’s, Apple was a complete joke. They were literally on the verge on going bankrupt and everything was about Microsoft. But Apple got after it and Microsoft became complacent....and here we are.
@@darnit1944 the financials and execution are actually the most important parts of the business. many people ignore it and focus on branding and the product. For example - was the food served at McDonalds exceptional? No. The innovative production process invented by the McDonald brothers was what differentiated the Company from competitors. Nobody would know the McDonald name if it wasn't for that and that's what creates brand equity.
Everyone who is calling Ray Kroc a villian. Let me tell you exercising your brain and making a brand isn't an easy job. It was not that he just sat there and copied everything, he actually build that brand which we know as MC Donald's today.
It's not the name but the vision and the guts to create massive action
one does not exclude the other.
They both got what they wanted. The McDonald Brothers were craftsman who created a superior product and system. Ray Kroc had the desire and will to take over the world with it.
Except that they didn't get their 1% that they deserved. Karma...
@@kbanghartnot much different than the guy who sold Microsoft Qdos for 50K.
I remember seeing Gung Ho with Michael Keaton in business class. The man isn’t just an actor, he’s Batman.
Haha!
The utter defeat on his face breaks my heart
mcdonalds reopened in my city in russia today. half of menu is the same, but they changed the name. now it sounds "vkusno i tochka" which can be translated as "tastes good and that's it". right after my meal i decided to rewatch this scene. it's a simple movie but i really like michael's performance. it's great and his speech about importance of this name is kind of inspiring. mcdonalds in my country is not "american" anymore, just a usual burger place
Thank you for sharing this. You're 100% correct. It'd be interesting to see if (and when) McDonald's re-enters the Russian market under its own name. I think they made a mistake by leaving the way they did. By the time the war ends and Russia is no longer the world's pariah, the McDonald's brand will have been so tarnished and diluted there that it would be hard to regain the market share they've had. And on top of that, they will need to compete with a chain of restaurants that the Russians will come to recognize as the "New McDonald's." I really don't think they've thought it through. McDonald's brand is NOT just the name and the Golden Arches. It's the experience. So how will "Vkusno i Tochka" coexist with McDonald's when McDonald's is ready to come back?
@@trademarkfactory nobody knows. there are rumours that mcdonalds has some kind of secret agreement with locals that in next 15 years mcdonalds can come back and take everything back for the same prace as it was sold
@@medved87ful So many questions about it. Enforceability of the secret agreement is one. The other is whether the public gets trained to prefer the "patriotic new brand" over the "imperialistic brand that symbolizes the country that wants to destroy Russia" to the point that transition back is not possible or desirable. Propaganda is a powerful weapon...
@@trademarkfactoryCould be like Wargaming, where they ostensibly separated their Russian business from the non-Russian by putting all Wargaming in Russia under Leska Studio. Thing is Wargaming owner had recently bought Leska and he and his brother apparently still own it. But it made for good PR right after Putin's invasion of Ukraine.
When a innovator meets a marketer, the marketer always wins.
Unfortunately the marketer died long ago and now we have McGhetto.
Not exactly what the numbers are telling...
I wonder what Kroc feels like now. He's been gone a long time, and all his money and power went to somebody else, and he'll never have it again. And "never" is kind of a long time.
He fees the same as Mother Teresa-nothing.
@@trademarkfactory You're forgetting the Law of Conservation of Energy--Energy can neither be created nor destroyed. They're both somewhere, feeling something.
Croc is NOT the villain. Was he looking for wealth? Absolutely, he also went out of his way to provide jobs to thousands and took a chance on a lot of people that today would be considered under-qualified.
Croc was one of the very few people out there who could grow McD into the empire it is today.
First rules of making a first of its kind business is don’t talk about your first of its kind business without talking to a lawyer first
so true!
Either you are expanding or you die on the vine
100%
in the movie tommy boy his dad said it best 'in autoparts (and business) you're either growing or dying there ain't no third direction'. very true.
We had this Thai food place with 2 restaurants and no one could compete but the owner died and his children sold one and changed the meat in the other and now their gone
But also the power of a written contract!
Very true.
Branding is important to the success of a business.
Yes, and your ownership of the brand is even more important.
THE NAME WAS REINFORCED AND ANCHORED IN MULTI GENERATIONS WITH A SONG SUNG TO CHILDREN AS INFANTS - READY...SING IT OLD MCDONALD HAD A FARM ...
I think you have a point there.
Also a valuable lesson about being backstabbed
LOL
The most important thing about modern McDonald's now is the taste. When traveling if I ever get home sick I always end up going to McDonald's and every time it takes me back to driving around in my 2001 Buick Regal with my friends. To be honest I hate McDonald's it's terrible even for fast food but once in a while you need that remainder
Amazing how important familiar food is to human beings, right?
Fun fact. Back in the 1980s. McDonalds cooperation. Ran into their biggest obstacle in their history. Dame Flora MacDonald. It's her name, she was the Laird of the MacDonalds. A undisclosed deal was made, so they could continue to use the name.
Interesting. I didn't know that.
According to the movie (if the depicted events were real) Kroc wanted the brothers to be successful along with him but they stuck to their limited ideals and did nothing to help him when he was struggling to sell the franchise concept, they rejected his efforts to help the franchisees save money along the way and left him alone, so I think they got what they deserved, however they became millionaires in 1961, something that can not be considered a failure. Read somewhere that neither of the brothers had children, so the 1% royalties in perpetuity eventually became a moot point.
Great comment.
I think because its a movie about McDonald's a lot of people had the wrong impression, but in reality it was a fantastic movie.
You're right. Haters gonna hate no matter what :)
either you die a hero or live long enough to see yourself become a villain.
Kroc made them a LOT of money.
So true...
It's not like some snake came in and stole it. They HAD IT from the start. But they didn't know that.
I imagine many non business owners will dislike Keaton's character, I would hope they understand business is a dish best served cold. Being nice is for chumps...
Haha, yup
Ray Kroc didn't steal McDonald's Restaurants and It's small franchises from Dick and Maurice McDonald. He only stole their last names and made it into a corporation.
No one would eat at Kroc's.
Honest 2.7 million at the time , I would have took the deal too. Its enough to live happy and comfortable the rest of your life which is what you'd want out of life.
I know people saying they should have got alot more but it may have been a blessing in Disguise.
Good point
According to the brothers, kroc didn't really screw them or force them out of business -- they had 'retired' several years prior to selling everything to kroc except the original store.....and they state they immedieately removed the name and arches after the sale of the brand instead of kroc 'forcing' them too.
Great movie I can watch this any time
100%. It's one of the few recent movies with a substantial replay value--unlike most movies today that you forget even before the end credits are finished.
Thats why I prefer Chick Fil A
This is the power and magic of branding. You can exactly copy the food, system, and operational efficiency of McDonald's under a different name and still fail in the marketplace.
Well said
This movie could’ve also been about the Wright Brothers vs. Glenn Curtiss. The Wright Brothers did everything they could to stifle and control aviation after their flight. They were in constant legal battles trying to protect their “product” but just became irrelevant fairly quickly. Glenn Curtiss has more to do with the development of airplanes and how they look and fly now than the Wright Brothers do.
That's a great analogy.
But very few people know the Glen Curtiss
@@RahulKumar-ng2gh Well, if they made a movie about it. Glenn Curtiss is who rearranged the airplane by putting the engine and propeller in front with the control surfaces on the tail. You don’t see any airplanes that look like what the Wright Brothers were building, anymore.
That's terrible but true.
Every School of business should make all students watch this movie as a part of the curriculum named: The American Way!
You lost me at the sarcasm around The American Way, but I 100% agree with you on the main premise that this should be a must-watch movie in every school of business :)
Never in a million years did I think that this video would reach 300K views. Thank you all for watching, liking, and commenting.
Ray and Joan Kroc did the McDonald brothers dirty particularly when there was enough money to go around.
enough for what? or for whom? how do you know?
@@trademarkfactory are you implying that there wouldn’t have been enough profits at McDonald’s to properly cut the McD bros in? No reason that relationship couldn’t have been win-win.
@@neilyaremchuk6798 I am implying that "properly" is subjective. Your opinion as to what the brothers' "proper cut" should have been would be different from someone else's. If anything, it was the brothers' fault for pushing Ray away from the "family."
McDonalds may taste great (most burgers do) but I believe much of their success is linked to their name and how every child in America was indoctrinated into wanting them by the singing the song "Old McDonald had a farm E,I,E,I,O "
That too
Plot twist, even Kroc didn't really know what the secret of McDonald's success was. He was fond of saying it was the name in interviews, but actually a lot of what his character says in this scene isn't really true.
Other people HAD taken the McDonald brother's system and succeeded without the name. Burger King was started in 1953 after James McLamore visited the exact same San Bernardino McDonald's location, a year before Kroc discovered it. At the time this scene is set (1961) Burger King had about as many locations and was worth about the same as McDonald's was. Not to mention Dairy Queen, KFC and A&W, which all predated the McDonald's concept and much larger than McDonald's until the 1970s.
The real estate model Sonneborn came up with was the true revolution, as that was genuinely pretty unique in the industry at that point and allowed McDonald's to grow incredibly quickly, and gave the central office a huge influx of capital, which allowed them to set up one of the largest advertising budgets in the industry, which made McDonald's a household name by the 1970s. The name could have been anything - Google, a nonsense word, is valued even higher than McDonald's today. The McDonald's name was worth buying out in 1961, but it wasn't the name itself, it was what Kroc and his executives had made it.
Of course, it's never as simple as just a single trick. It's always a combination of several factors working together.
Ray Kroc was a gangster
Call him.a bad boy, but he still had his standards.
"Behind every great fortune lies a great crime." -Balzac
Sounds great. Untrue, however.
Kroc succeeded without any support from the brothers.
To be more accurate, he succeeded DESPITE the brothers.
@@trademarkfactory absolutely true.
I love this movie but it’s basically The Social Network. One person with drive and ambition forces out the overly cautious party that has the ability to slow everything down.
Yea, lots of parallels...
so thats how they came up with the hamburglar
V-, I-, S-, I-, O-, N is the KEY, folks! Enough said.
"It's not just the system, Dick. It's the name. That glorious name - McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life."
Great dialog, right?
A true business genius
+tyler gnosis " A true business genius "
Stealing isn't genius. Manipulating somebody out of their work is something anybody can do.
@@909lena5 he didn't steal it he franchised It wasn't America stolen. It's called business and that's why he is successful. And no not anyone can do that then why aren't we all rich
Es cierto, a mi me paso algo similar fue amor a primera vista y no solté ese sentimiento hasta que lo obtuve, es increíble como la mente te ayuda a conseguir lo que quieres, si estas dispuesto incluso hasta a dar tu vida por ello.
Pero cuál negocio montaste / creaste? Cuéntanos más sobre tu éxito emprendiendo.
They never read the story of the ancient Israeli king that invited his THEN friends into his palace and showed them all of the riches of Israel. Then later that same Friend conquered Israel and took all of the riches back to Babylon. Ray Kroc is the one person they should’ve never let behind the curtain.
Except, with Ray, the brothers made more money than they would have made without him. Even all things considered.
I think "Bye Dick" will be the new "Bye Felicia"
Whataburger?
Brilliant ad!
Ha!
i woulda fought back with SB = SPEEDY BURGERS. its not 'McDonald's'.
persistence nothing personal...
Kroc was a dick yes but if it was not for him.. You aint got no Big Mac Quarter Pounder and all the other good stuff.. It's just business and his vision are wide and bold. I felt sorry for the two brothers. But the problem with the two is.. They did not see it
the way Mr. Kroc see the potential of this magnificent brand. Oh well can i have a chicken nugget please.
yeah he is reason we enjoy not healthy today and the happy meals everything it wouldnt be Ronald McDonald
"Good stuff" The difference here is Mcdonalds bros wanted quality over quantity, Ray wanted quantity over quality now which one is better