Google Ads Course 2024 | 5+ Hours | 70+ Lessons | Timestamps | Free Training

Hire me as your PPC consultant: 👉 darren-taylor.com/
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Free Google Ads Training Course 2023
This is a full Google Ads PPC training course with over 75 lessons and over 5 hours of training.
This was originally training I created for The SEM Academy which is certified as CPD accredited, so this is a CPD course for Google Ads
You'll learn everything you need to effectively plan, build and report on Google Ads search campaigns.
Timestamps for the modules:
00:00:00 Introduction
00:02:19 What is Google Ads
00:10:08 How Google Ads Words
00:15:04 Quality Score
00:22:32 Ad Rank
00:27:56 How to Plan a Campaign
00:30:59 PPC Profitability Tool
00:36:19 CRO Audit Overview
00:40:44 CRO Audit - Before Changes
00:43:11 CRO Audit - After Changes
00:46:54 Introduction to Account Setup
00:48:55 Creating a Google Ads Account (No Credit Card)
00:52:28 Introduction to account structure
00:56:18 Campaign and Adgroup Structure
01:02:00 Introduction to keywords
01:05:21 Broad Match
01:12:25 Exact Match
01:16:45 Phrase Match
01:22:10 Negative Keywords
01:25:32 Introduction to keyword research
01:31:08 Keyword planner walkthrough 1
01:36:53 Keyword planner walkthrough 2
01:39:39 Keyword planner walkthrough 3
01:45:52 Keyword planner walkthrough 4
01:49:14 Keyword list refinement
01:52:02 Adgroup segmentation 1
02:01:13 Adgroup segmentation 2
02:05:38 Negative keyword research 1
02:09:26 Negative keyword research 2
02:14:13 Introduction to Ads
02:20:05 Responsive search ads
02:25:15 Call Ads
02:32:08 Campaign Planning 1
02:36:08 Campaign Planning 2
02:37:39 Introduction to ad extensions (assets)
02:38:45 Callouts explained
02:42:47 Sitelinks explained
02:47:46 Call extensions explained
02:53:12 Structured snippets explained
02:58:11 location extensions explained
03:01:58 Image extensions explained
03:08:33 Lead form extensions explained
03:13:40 Price extensions explained
03:16:42 promotion extensions explained
03:20:14 Introduction to bidding
03:25:54 Manual CPC and ECPC
03:31:41 Maximize Clicks and Target Impression Share
03:39:38 Maximize Conversion and Conversion Value
03:45:15 Introduction to conversion tracking
03:51:47 Identifying conversion points
03:54:45 Tracking phone calls from a website
04:03:58 Global site tag
04:07:56 Click to call tracking
04:11:50 Tracking contact forms
04:16:58 Campaign setup - settings
04:27:37 Campaign setup - options and scheduling
04:30:54 Campaign setup - keywords and adgroups
04:33:50 Campaign setup - ads
04:38:38 Campaign setup - sitelinks, callouts and snippets
04:45:42 Campaign setup - lead form extensions
04:50:26 Campaign setup - price extensions
04:53:14 Campaign setup - promotion extension
04:57:06 Campaign setup - budget
05:00:20 Campaign setup - final checks and negatives
05:04:07 Introduction to reporting
05:13:10 Google Ads reporting overview
05:16:57 Building a custom report
05:21:07 Pivot table reporting
05:29:56 Optimisation
05:41:08 Search Terms Report
05:46:50 Summary
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[@darrentaylordigital]

RESOURCES
PPC Keyword Tool
darren-taylor.com/google-ads-spreadsheet-template/
Budget Planner
darren-taylor.com/wp-content/uploads/2024/07/PPC-Profitablity-Tool.xlsx
Work with me
darren-taylor.com/

[@rawkvox]

So you need an account that spent $1000 first?

[@KatM272]

The budget planner link isn’t working, is there a new link please ?

[@elvisjumah7986]

@@rawkvox Can someone please answer this I have gotten stuck here as well

[@lemon2607]

@@elvisjumah7986 You can make a separate normal ad account without putting in credit card information or anything then link that to your manager account as an existing account. You'll need two emails for this I believe, but all of it is still free. Afterwards you can follow along with the lesson assuming the rest is the same.

[@henrygregory1304]

Link doesn't work. Says Page Not Found.

[@NKbutnot]

I didn’t click on start yet, have to run to the store to get a notebook, but the fact that this is 5 hours + long and the comments section is already telling me that I’m the right place. I want to thank you because you really didn’t have to do this for free but you did. People like myself who really are going to use this knowledge are super grateful to ppl like you. Again THANK YOU !

[@darrentaylordigital]

You're welcome! I hope this training helps you generate profits from your ads!

[@anujaanand7656]

I got a new notebook too. Already completed 2 hrs of studying.

[@AdrielKelly-d6n]

You putting this up for free is actually clutch - praise to you

[@luissiqueiroos6193]

Thanks Darren!! Helped a lot!!

[@anisulhoque4471]

Brilliant!

[@user-cz9sp2nf6d]

謝謝🙏

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Dass du das kostenlos zur Verfügung stellst, ist wirklich klasse - Lob an dich

[@ikabiara]

This is priceless! Thank you sir!

[@OliverCooper-dx9pn]

The video is great, informative!

[@ColtNelson-i5o]

Everything is clear. Brief and clear. No water. Thank you)

[@KevinCameron-ud2ew]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@juanjosearbelaezescobar5191]

Great video! thank you very much.

[@theprivatesalecompany]

Darren!! Thanks man.. you're a bloody champion. Your training is awesome. Keep up the great work. Loving it. Cheers, Rich

[@LaurieOrear]

This video is so good it is hard to believe it exists.

[@TomekObirek]

binge watched this :) Because it was so good :) Thanks Darren!

[@TrevonCraner]

WOW! I'm glad to see you!

[@beyondreality8506]

Proud of you brother!! Thank you so much. ❤

[@grabinthexavier1092]

Hats-off 🎩 Taylor! This is of so much value, Thanks a lot

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Thanks for the video! Loved it very much!

[@dgwbr5958]

Brilliant!!! Thanks Sir ❤❤❤

[@olivercohen8389]

this course is great - exactly what I was looking for - thank you!!!

[@Waqafa]

Best in class for sure. Thank you for this brother!

[@hajjihamza]

Amazing course, Thanks Darren ❤

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The delivery is just amazing😮. Free of charge for this detail course! Thank you so much!

[@irishconstantino215]

Wow! I just found a gem! You are amazing, thank you for sharing this! ❤

[@user-mt6sy4vi7r]

Thank you for this course! it was really informative, but just so you know you can no longer create a new account through the google ads manager account if you never created a campaign before :(

[@MichaelAbrams-lg6qp]

Cool course!

[@CanvasDoctorMKT]

I cannot believe how much value you given Darren. I cannot thank you enough. Highly Recommended.

[@towncountry1117]

Hey Darren, this was amazing. Thank you so much. I have been in marketing for a long time and I have been scared of google ads. I knew bits and pieces but your course has pulled it altogether. Can't wait to put it all into practice for my business and workplace. Thanks again. Kylie.

[@shematresor7253]

Thanks, Darren! This is the best Google Ads course to ever exist. I never thought anyone could share such knowledge for free.

[@AfshinDavoudy]

An excellent course. Thanks Darren!

[@user-om9zw3ku1l]

Clear and understandable, I wish there was more information like this.

[@user-tj1rc8nu2n]

Thanks so much for sharing this. Really appreciate it and found it so extremely helpful. You articulate so clearly!

[@ahsaniqbal8166]

Excellent 👍

[@EmmaT-lp7iq]

This is the best courses in youtube. THanks

[@user-gp5xz]

thanks man, great course

[@alexanderlozano5540]

Thank you so much for this training. Phenomenal!

[@marexibinsa2915]

Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!

[@pinaryazgan]

The best Google Ads Course! It took a few days to complete all and now I am ready to set my campaigns. Thank you Darren💕

[@ElgarYuval]

I found your video super helpful

[@denniskiplimo5297]

Thanks so much Darren. This was really helpful.

[@mr_freesoul]

Fantastic! This would be really helpful for many, as u have made it available for free its great.

[@clover5923]

Thank you for this. Timely and clear instructions. You did not waste any time. Thank you!

[@remiatikuatiku2804]

This course is a full lecture, it's so detailed, after taking this course you don't need any other course. It more detailed than some paid courses, thank you so much.

[@Floefitness_uk]

Thank you for sharing this Darren, watched it from start to finish! Going to implement the campaigns shortly! Great video

[@allinsum]

Thank you! Very clear and doesn't waste time.

[@samuelchan8008]

It is very helpfull. Thanks for your efforts

[@pedro_romero____]

You are the bestttttt

[@RoyGarth-rw1cq]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@rahulrc2241]

Thank you so much brother ❤.....

[@thulanimanda6113]

This is brilliant, very clear and easy to understand.

[@AhmedMahrous-hw9om]

I really can't thank you enough, you are awesome, by the way, I never wrote a comment on youtube before to anyone but I really appreciate you and your effort. you are the best my friend.

[@lac6827]

I came here to learn one thing and ended with a ton of priceless information. Thank you for uploading this! I feel like my business grew with the knowledge I got from this course.

[@opportunityseeker-dm6yp]

Thank you much for this wonderful course help me a lot ❤❤❤

[@TheSannua]

Thank you ...real gem 💎

[@BEATRIZMAG1111]

I just found your channel and 1:40 I am subscribing to your channel! WOW. 👏

[@darrentaylordigital]

Thanks! Appreciate it

[@eckkaan948]

1:30:34 minutes in and this is GOLDDDD!!!! Thank you Darren you are the man for sharing this course.

[@darrentaylordigital]

I'm glad you like it!

[@MichaelGilbert-op3xu]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@Peacekindness23]

Thanks😊

[@Nishk118]

Great job 👍

[@diZtHoMaS]

Darren! Thanks so much for this, man! You ROCK!

[@darrentaylordigital]

Thanks for watching! Hope it helps you!

[@araayvazyan6842]

A very useful course for beginners.

[@anshuchauhan5053]

Hey DarrenTaylor this was a very best google ads course I have learnt lot from this course and also further in future from your videos thanks Darren for making this course

[@fabiojoaomilan4486]

Thank you very much for your training, it is really good!

[@NorthernElitism]

Thank you so much!! Boosting this as much as I can. Sharing with the rest of my classmates.

[@darrentaylordigital]

Appreciate it! Thanks!

[@craftyappliances3107]

The best course that I have gone through and the best part is how to analyse the report

[@digitalclicksmedia]

great content darren taylor

[@elc1109]

Just discovered this video...pure gold thank you so much Darren...Been wanting to learn google ads for my business - thank you!

[@darrentaylordigital]

You're very welcome!

[@tarikutie]

Thank you 🙏 you are a God amongst men!

[@DonaldAllison-li7xj]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@briantumaini7708]

Really enjoyed the course and has good insights. Thanks.

[@Buxeyjo]

unreal video, thank you so much for sharing just started learning Google Ads and this video is amazing!

[@Hishamk3]

Thanks mate

[@Finestcopy]

You the GOAT Darren.

[@darrentaylordigital]

Thanks man!

[@MichaelThomasDev]

Oh my. Darren. I know this must have taken a great deal of energy and commitment. Respect.

[@darrentaylordigital]

Thanks man!

[@jothamlar6583]

God bless you Daren for giving such valuable information for free

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Thank you for sharing this amazing educational video. It helps a lots

[@Zii73]

Very simple and easy to understand thanks so much for this!!

[@Aashmita_bajaj]

It is a beneficial course. A lot to learn from this course. Thank you

[@antoniobutcher]

valid course!

[@hbilalkhan501]

Really it's the most informative and practical course I have ever watched

[@gordamala]

Excellent! Thank you so much

[@darrentaylordigital]

You're welcome!

[@mattmckee6145]

17 mins in and already learnt a lot!! Thankyou!

[@darrentaylordigital]

You're welcome!

[@georgetaffs]

Super helpful tutorial Darren. Thank you so much for putting this out for free. I would love to see an in depth tutorial just like this for UA-cam Ads.

[@darrentaylordigital]

Thanks for watching! Possibly in the near future!

[@user-xy3dy8bz1s]

Thank you!

[@darrentaylordigital]

You're welcome!

[@manjeetjat6742]

Thank you so much Darren this course really helped me a lot. Now I am pretty much confident about google ads in terms of using it.

[@JackEvans-rk1ed]

No water, fast! Way to go.

[@VondellBarnett]

That's just awesome.

[@Madala412]

Darren Taylor, you are THE man! Total beginner, just done with the first hour and already so many notes taken. Big thank you! Unbelievable content

[@darrentaylordigital]

I'm glad you like it!

[@DreamBD2020]

outstanding video for free! help a lot thanks Darren

[@firasawar988]

Enormous gratitude, Darren! This training course stands out as not just one of the best, but unequivocally the finest SEM course I have ever experienced, owing to its exceptional quality and flawless sequence. Your work is truly commendable. Great job!

[@darrentaylordigital]

I'm so glad to hear this! Thanks for taking it!

[@madhanr1341]

I watched it fully and learned a lot, Darren. I want Facebook ads like this

[@darrentaylordigital]

Thanks for watching! Maybe in the future

[@samsonadebayoarogundade7425]

Thank you very much for this♥

[@NiramBurton]

Everything is great!

[@cashioking]

darren taylor truly a G for this video

[@martinhallinger2649]

Good course, also for newbies!

[@MindyLamoreaux-hc7yg]

You are a REAL professional at working with Google Ads! Thanks to you i understand many things in this topic

[@toluayo3578]

THIS IS A BANG. THANKS FOR SHARING

[@the_lmtd.run_club4031]

This is great! I needed a study tool before taking the google ad certification test and this was clutch.

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A good lecture that will benefit all who have followed this excellent explanation.