Google Ads Course 2024 | How to Use Google Ads Step by Step

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  • Опубліковано 16 тра 2024
  • Get My Google Ads Management: darlingtongrowth.carrd.co/
    Get Tailored 1:1 Google Ads Coaching: darlingtoncoaching.carrd.co/
    Email me at alex@darlingtongrowth.com
    My video editing tool: tella.tv/?via=darlington-media
    00:00 Onboarding
    02:07 Common Issues
    04:39 SKAGs
    06:35 Campaign Settings
    16:59 Assets / Ad Extensions
    20:34 Quality Score
    27:35 Coaching / Ad Management
    28:27 Keywords
    33:43 Extensions
    50:58 Budget
    54:10 Negative Keywords
    58:58 Custom Columns
    1:09:26 Campaigns are working
    1:12:37 Campaigns aren't working
    1:15:53 Bonus Tips
    1:25:32 Dark Patterns / Closing Thoughts
    google ads, google ads tutorial, google ads guide, how to use google ads
    #googleads #googleadstutorial #googleadwords

КОМЕНТАРІ • 176

  • @timwilkinson4195
    @timwilkinson4195 Місяць тому +18

    This should be the first video you watch when trying to understand google ads HANDS DOWN. Ive spent the last 5 hours today watching videos trying to get a better understanding of how Google Ads work and how to properly campaign for myself, this video has been by far the most informative and help from start to finish.
    Thank you Alex

  • @coreyclifton
    @coreyclifton 2 місяці тому +15

    Thank you for providing this information! Small electrical contractor and I've struggled to understand Google ads. This video after all my futile efforts sheds a lot of light. Extremely helpful information!

  • @HaakensonAaronDaniel
    @HaakensonAaronDaniel 21 день тому

    Thank you so much for this! Subscribed!

  • @JosephWhite-ux3sl
    @JosephWhite-ux3sl Місяць тому +6

    Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

  • @JohnAdams-mt8pfd
    @JohnAdams-mt8pfd Місяць тому +1

    Everything is clear. Brief and clear. No water. Thank you)

  • @ieltstho1508
    @ieltstho1508 26 днів тому +1

    Thank you so much, such a valuable video

  • @JasonParrish-fg2fq
    @JasonParrish-fg2fq 9 днів тому

    Thanks for the video!)

  • @kondere
    @kondere Місяць тому +2

    Thank you for this information, its clear and precise let me put it to use for my new ecommerce business.

  • @RobertParker-ub2rn
    @RobertParker-ub2rn 17 днів тому

    Thanks for the video! Loved it very much!

  • @RichardBarker-vj1pu
    @RichardBarker-vj1pu Місяць тому +3

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @mlc5148
    @mlc5148 10 днів тому

    Thank you!!

  • @samclary
    @samclary 6 днів тому

    that we neeed, thank you

  • @SananK99
    @SananK99 2 місяці тому +1

    Thanks for precious info! appreciate it!

  • @lakshfox8373
    @lakshfox8373 23 дні тому

    very helpful and super detailed. thank you

  • @BrianBarton-ml5pd
    @BrianBarton-ml5pd 9 днів тому

    The video is great, informative!

  • @martinortiz4585
    @martinortiz4585 Місяць тому

    Awesome Alex. Thanks!

  • @CarolLynnChase
    @CarolLynnChase 14 годин тому

    Thank you so much

  • @TopMani1
    @TopMani1 2 місяці тому +1

    Thank you!
    It was so helpful

  • @GurmeetMarti
    @GurmeetMarti 13 днів тому

    tnx for info

  • @paknew979
    @paknew979 29 днів тому

    Thank you for this video.

  • @playtimefelts
    @playtimefelts 2 місяці тому

    EXCELLENT content! Thank you!!

  • @StevenMiller-io7yc
    @StevenMiller-io7yc Місяць тому

    thank you for this video :)

  • @LukeWaters-il7ej
    @LukeWaters-il7ej 16 днів тому +1

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

  • @PercivalAustin
    @PercivalAustin 18 днів тому

    That's just awesome.

  • @erikbernard620
    @erikbernard620 Місяць тому

    That's useful. Thanks bro

  • @Xtrainfluence
    @Xtrainfluence Місяць тому

    I am so glad I stumbled upon you.

  • @ledi3222
    @ledi3222 2 місяці тому

    Looking forward to your chapters. Thank you for this video.

  • @anthonychilaka
    @anthonychilaka 22 дні тому +1

    every aspect was touched on.
    Hoping a G4A walks through and comparism with Google Ads is in the works.
    Thanks Alex for taking the time to show what should be the focus.

  • @JoshuaLipka
    @JoshuaLipka 2 місяці тому +1

    Great walk-through! Would love to get your resource for Net New Keyword lists since I don't see it in the description as you mentioned. You really helped ease my anxiety for Google Ads!

  • @kmmarch60
    @kmmarch60 Місяць тому

    Excellent tutorial Alex. This has taught me so much, and has given me confidence to create some ads now.

  • @MikePaul-lr2xn
    @MikePaul-lr2xn Годину тому

    Great explanation -- thank you so much for making this free; most people probably won't even be able to use all the tips here unless they're dedicated, so I imagine you don't miss out on much, and heck--it probably contributes to a growth in your business since you've pumped so much value into the system.
    Consider ditching the closed captions; they're distracting, and UA-cam has its own CC system to make videos more accessible.

  • @BlazeFelton
    @BlazeFelton Місяць тому +1

    This presentation was so helpful. I'm a long time Google advertiser, but the constant changes had left me in the weeds in several areas. You managed to pull the curtain back on several things that are so critical but had fallen by the wayside for me. Thank you so much for your generous sharing of your hard fought knowledge and expertise.

  • @Davethemarketguy1
    @Davethemarketguy1 18 днів тому +1

    Hi Alex, great video. Would love to see one with an E-commerce focus!

  • @RossGafford-qt3je
    @RossGafford-qt3je 2 місяці тому

    Thanks for experience

  • @charlesarnold-lu3ug
    @charlesarnold-lu3ug 2 місяці тому

    You make it look so easy! 😎

  • @LaurenAMilella
    @LaurenAMilella 15 днів тому

    great tutorial

  • @BenjaminDover2024
    @BenjaminDover2024 2 місяці тому

    Stumbled across this video and was meaning to learn digital marketing management as a side hustle of mine. Very good refresher on Google Ads as I haven't visited the platform in a few years.

  • @irsal0046
    @irsal0046 2 місяці тому

    Very helpful video, thanks!

  • @DaveOC88
    @DaveOC88 2 місяці тому

    Great video .
    Keyword insertion works off of keywords though, not search terms.
    Just a note of clarification for the ad copy and DKI section.

  • @DanielNco
    @DanielNco 2 місяці тому

    thank you for this video

  • @karina_biagurova
    @karina_biagurova Місяць тому

    Thx for tutorial; especially part about ad extensions and bidding🎉 ads for b2b would be interesting

  • @sevgiolukoglu3824
    @sevgiolukoglu3824 2 місяці тому

    Thanks so much for sharing! I hope you will also make a video for local home painting companies. We need a special video to collect leads.

  • @KerrieScruggs
    @KerrieScruggs 25 днів тому

    Great Video

  • @benjamingardien4456
    @benjamingardien4456 2 місяці тому

    Thank you very much from France. This video give me a lot !

  • @bryanmontello5702
    @bryanmontello5702 Місяць тому

    I'm subscribe now and I will look at the rest of the videos too

  • @RyanMcLeanau
    @RyanMcLeanau Місяць тому

    This video was incredible. Please do one on shopping campaigns too

  • @NaomiCramer
    @NaomiCramer 8 днів тому

    The Value of this Free Video on Google Ads is AMAZINg Thank you

  • @MylesGmail
    @MylesGmail 17 днів тому +1

    Thank u !!!

  • @JavierRamirezFernandez-lz1bk
    @JavierRamirezFernandez-lz1bk 2 місяці тому

    It was very helpful!

  • @SmithMelissaAnn
    @SmithMelissaAnn 6 днів тому

    This video has come at the most opportune time

  • @libertymasonwork279
    @libertymasonwork279 2 місяці тому

    Thanks

  • @oxfordschoolofbusiness304
    @oxfordschoolofbusiness304 2 місяці тому +8

    Hey, waiting for the link for the negative keywords generator ! :) TY

  • @user-oz3ls1ug1c
    @user-oz3ls1ug1c 2 місяці тому

    Incredible value! Thanks so much for sharing!

  • @gmata007
    @gmata007 2 місяці тому

    Great video thanks! It would be awesome to see an example for ecommerce

  • @palwergelandmwanyolo5937
    @palwergelandmwanyolo5937 2 місяці тому +1

    Much respect! I love this way of making content. It truly shows that you are blackbelt in this field. I'll start doing this tips and tricks my self, but I will definitely contact you to hear if you are interested to overtake it, when we have a budget for it. Best regards Paul

  • @angeltown6225
    @angeltown6225 2 місяці тому +1

    Thanks for sharing this brilliant tutorial on Google ads for free. Very detailed and insightful.

  • @goldykakkar5625
    @goldykakkar5625 2 місяці тому +1

    Very details and informative course for Google ads. It covers each and every aspect about how to run Google ads.

  • @websiteinnovator8193
    @websiteinnovator8193 День тому

    Awesome video! Can you do an example for web develpoment/design company?

  • @StevenMerritt-rf4rp
    @StevenMerritt-rf4rp Місяць тому

    You putting this up for free is actually clutch - praise to you

  • @gomezwl
    @gomezwl 2 місяці тому

    The topic is explained in a clear way that I managed to understand each topic of Google Ads Course. I congratulate you for this explanation. We will start very soon with this work in my life.

  • @parutosan
    @parutosan 2 місяці тому +1

    Thank you for this video!
    I was wondering if I have a "my business" listing linked to Google Ads, and I use the search campaign, will it also push my listing on google maps as well?

  • @bryanmontello5702
    @bryanmontello5702 Місяць тому

    Btw I didn't have any problems understanding it, all but the part about needing to add something to my actual website. You spoke of the need to watch a separate video to understand it better so just that. Otherwise I'm watching more than once so I retain the info. I don't want to have to come back here when I leave I may have memorized the entire thing😂

  • @kfoto8547
    @kfoto8547 2 місяці тому +1

    I’ve learned a lot, thank you for using plain language about each segment. I’ll be returning to rewatch each as I build my own ad campaign.

  • @Bishopsboxingclub
    @Bishopsboxingclub 14 днів тому

    Great video BTW! Watched completely through.
    Quick question your the first video I've ran across that actually suggest turning on target CPA when starting a campaign. From my recent research its suggested to run for clicks only for first for 60ish days and then enable target CPA after you've collected enough data and then let googles AI kick in. I'm curious what you think about that?

  • @IngridDCali
    @IngridDCali Місяць тому

    Thank you very much for your clear and well explained videos! Your answered simple things that I have been trying to get from Google's staff.

  • @BGarrett5795
    @BGarrett5795 7 днів тому

    @darlington media do you have that link for generating specific negative keyword lists? Not seeing it linked in the description! TIA

  • @kennedirose2792
    @kennedirose2792 29 днів тому

    Are you able to go back and customize columns after your campaign goes live, or is it stuck as is once your campaign launches? Thanks!

  • @user-gf7qd1wk1q
    @user-gf7qd1wk1q 2 місяці тому

    Very interesting video about searching for a specific thing by a user.

  • @BryceRobinson-zo3px
    @BryceRobinson-zo3px Місяць тому +1

    i write down all the information in my notebook)

  • @noxiousmcugkla7977
    @noxiousmcugkla7977 12 днів тому

    Hello Alex can you please talk about how to fix disapproved ads

  • @urickbaptiste5297
    @urickbaptiste5297 2 місяці тому

    Thank You For This Gem Darlington Media. what are the best advertising practices if my online construction business provides renovation services only in New York but sells construction tools and power tools globally online?

  • @Realfilmstudios
    @Realfilmstudios 4 дні тому

    Thank you so much
    But please how do I run a church adds

  • @nedrider
    @nedrider 2 місяці тому +2

    See you at 100k subscribers. Thanks for the value. ❤

  • @Freelance2Success
    @Freelance2Success 2 місяці тому

    Thanks for sharing this type long video ❤❤❤❤

  • @FletchersKeep
    @FletchersKeep 2 місяці тому

    Thank you. Great video! Do you have experience working with not-for-profits and using Google Ads to increase donations?

  • @angelli3644
    @angelli3644 Місяць тому

    Thanks for your course. May i ask a sample for restaurant?

  • @youssafidmachiche7789
    @youssafidmachiche7789 2 місяці тому

    Thanks for the information.
    I am having a problem with an advertisement for IPTV subscriptions my account is closed quickly، do you know How can the problem be solved or circumvent the robots

  • @emperorhaki5207
    @emperorhaki5207 2 місяці тому

    I was a former employee of Google in our country and I was a support of Google ads mainly with conversion tracking issue. However, I wasn't able to practice it after I left the company since 2021. Turns out that the scope I handled is just a small portion of how Google Ads can help businesses. I've been wanting to get a course online to learn the whole broad of it so that I can become an independent Google ads specialist. I would love to get more insight about this and if you have a training course online, I'll be happy to check it out.

  • @premiumtransportstaffing
    @premiumtransportstaffing 6 днів тому

    I'm in the beginning stages of learning google ads. What certification course(s) would you recommend taking?

  • @Edward55221
    @Edward55221 Місяць тому

    I'm curious as to why you chose conversions in the beginning of your tutorial to set up your campaign? I tried this initially for a couple weeks on my campaign but my ad was basically dead in the water and getting no hits. It wasn't until I learned you should set it to maximize clicks initially for a few weeks until you start getting conversions, then switch it to maximize conversions so the AI has something to go off?

  • @user-bh7pw5yb1v
    @user-bh7pw5yb1v 2 місяці тому

    Alex i am a foreign person i really appreciate it was completely helpful

  • @user-oz3ls1ug1c
    @user-oz3ls1ug1c 2 місяці тому

    Loved every bit of it, would love to see your take on a design/brand design studio or productized design services. They are super saturated, and I would love to see how you navigate. Thanks again for the wonderful video!

    • @DarlingtonMedia
      @DarlingtonMedia  2 місяці тому +1

      This is great, I will add it to the list. Thank you for watching!

    • @user-oz3ls1ug1c
      @user-oz3ls1ug1c 2 місяці тому

      @@DarlingtonMedia Fantastic, thank you!

  • @adrianpalmer6121
    @adrianpalmer6121 Місяць тому +1

    Great content! thanks so much! Adwords has gotten so complex, I really appreciate the explanation and pro tips... You don't, by chance, play D&D do you?

    • @DarlingtonMedia
      @DarlingtonMedia  Місяць тому

      Thank you! D&D is great though I don’t play :)

  • @nasser-fouad
    @nasser-fouad 2 місяці тому

    😊thank you for your help, it is very useful to me and my business

  • @veerawatsirisukdanuwat234
    @veerawatsirisukdanuwat234 2 місяці тому

    thk from thailand💕💕

  • @user-dq9kr7px3j
    @user-dq9kr7px3j 2 місяці тому

    I would love to see you do some Ads for. Website Design Agency. That offers Organic SEO services, hosting and maintenance, and custom website design and development. Thank you for all that value ❤️

  • @ManiSaintVictor
    @ManiSaintVictor 2 місяці тому

    Thanks for this fantastic, clarifying video. If I may ask- you said if you want the most conversions delete the $100 under the "Conversions" drop-down. Can you say a bit more about why it has that impact? What changes in the algorithm's 'thinking'. Thanks in advance and thanks again for this video.

  • @EhtizanEditor2
    @EhtizanEditor2 2 місяці тому

    Hey Darlington, I just saw your video and it was awesome! I was thinking, what if we made your long videos shorter and more interesting? And I'd love to help create some attention-grabbing thumbnails for your channel too!

  • @NaomiKelly-ej9dy
    @NaomiKelly-ej9dy 2 місяці тому

    Great video

  • @AuthorJamsNRosesGoogle
    @AuthorJamsNRosesGoogle 2 місяці тому

    Excellent information. Me and my son are creating a print-on-demand shopify store together as a pet project. What size should a bsiness be before spending money on google ads, facebooks ads, etc ? And what budget would you recommend as a start? Thanks.

  • @XfbbrerThcdry
    @XfbbrerThcdry 22 дні тому

    How do you find clients?

  • @davidariyo5871
    @davidariyo5871 Місяць тому

    what about the resource to the negative keyword list

  • @Motasim.Hamdan
    @Motasim.Hamdan Місяць тому

    Should I run the ads of my clients from my personal google account? And what if I have multiple clients?

  • @samzareii9525
    @samzareii9525 2 місяці тому

    Hello Alex, thanks for your wonderful and helpful videos.
    Actually we have rug cleaning and repair company, we have google ads for 10 years, we are s-corporation
    company.
    The Google recently did not let our ads display because they need account verification. They said our company is an organization and they need documentation that we didn't have. They need some IRS forms that we don't have them. Do you think we did something wrong at our account setting, how we can fix this issue. Please help us .
    Thanks for your time
    Sam

  • @jamesmead8586
    @jamesmead8586 Місяць тому

    Hey - is this advice the same for high ticket items? We sell football goals and similar sports equipment which sells for up to £10-15k. Would everything here be the same?

  • @alexaioana8668
    @alexaioana8668 Місяць тому

    hey Alex, one question about the budget: i don t really understand how for a daily average budget of 38$ you get a 100$ cost/conversion?

  • @user-wg3sb1we4w
    @user-wg3sb1we4w 2 місяці тому

    WOW

  • @user-fu8um7gn3v
    @user-fu8um7gn3v 2 місяці тому

    best best

  • @KynAbbott
    @KynAbbott 18 днів тому

    How come you went with CPA? I want to advertise for high-ticket service industries and I get told to do CPC for data collection, then transition to CPA

  • @EugenDinescu
    @EugenDinescu 2 місяці тому +1

    Bravo pentru acest videoclip educativ și motivant! Este minunat să vedem atât de multe informații valoroase împărtășite într-un mod accesibil și captivant. Mulțumesc pentru contribuția dumneavoastră la dezvoltarea noastră personală și profesională