Google Ads Display Advertising Certification Assessment Answers 2020✅Live Exam Pass✅100% correct✅

Get Answers ✅ Google Ads Display Advertising Certification Assessment Answers 2020✅Live Exam Pass✅100% correct✅ www.certificat...
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You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?
For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:
True or False: An advertiser can target mobile apps via Google Ads.
Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?
An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:
Which functionality applies to HTML5 ads?
How does an extension work on a Display ad?
Which practice would be acceptable under Google’s editorial and technical requirements?
A direct response advertiser would like to promote a new line of non-stick cookware that is
being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
What does remarketing allow you to do? (Choose 2)
Which practice would violate Google’s editorial and professional requirements?
What are the key benefits of using the Google Display Network? (Choose 2)
Viewable cost-per-thousand impressions (vCPM):
An advertiser who wants to target specific categories of video content on the Display Network should:
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
You're running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
Where can you place a client’s image and video ads?
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Frequency capping gives advertisers the ability to specify a limit to the number of:
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
You'd like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn't move any further into your site?
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
The dynamic remarketing tag collects data such as:
Which ad format is recommended for building awareness?
Dynamic remarketing lets an advertiser:
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
If an advertiser chooses to run ads in image formats, Google will:
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?
Which bidding type is only available for ads on the Display Network?