When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website? Why is social media a great tool for your business to build trust and engagement with your audience? Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? When building a website for a business, what type of design should it have in order to be "mobile friendly"? Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online? When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? "Because online attention spans are shorter, a great hook or opening sentence is important to draw people in." What is this a best practice example of? Which of the following would be described as a good business goal to set for your social media campaigns? When looking to promote your products and services locally, what are the benefits of using search engine ads? Why is it important to reach customers on their mobiles when advertising locally? When looking to get noticed locally online, what information should you ensure is on your website as a minimum? Which of the following is a core benefit that content marketing can bring to a business's online presence? What are the benefits of using social media when looking to advertise your business locally? Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________. Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider? Fill the blank: When it comes to promoting a business locally, search engines can _____________ your business in the search results page if the user is near your location. There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business? What type of tool can be used to monitor and evaluate your social media audience's actions on your website? How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach? When looking to create video content for your marketing strategy, what three best practices should you look to include? With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance? Digital marketing isn't just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by 'local businesses'? Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what? When trying to promote your business locally, what three key bits of information should be present in your directory listing? Which search query would trigger an ad based on this keyword: [London portrait photographer]? When advertising using Search Engine Marketing (SEM), you only pay... A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? When optimising a website for search, what impact do meta and title tags have on the search engine? What are three key considerations when evaluating keywords for search engine optimisation? We use them every day, but what is the overall purpose of a search engine? What’s the first step in the search engine optimisation process for your website? To improve your website's SEO performance, when should you consider updating your SEO plan? What is the term we use to describe how search engines categorise each piece of content? Fill the blank: 'Search engines _________ the internet to discover content.' When using a search engine, what is the name of a word or phrase somebody types to find something online? When ranking websites on search engine results pages, which element of a website do search engines value the most? Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Google Search Console “Crawl” reports let you monitor...? When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to... When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? Which of the following is a benefit of Search Engine Marketing (SEM)? What is the most important thing to consider when optimising a search engine marketing campaign? When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? Search engines see the content on a website as written code, how can you help search engines identify the images on your website? When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" framework? Which are the first steps you should consider when constructing an online business strategy? You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? When you're building a business website, what purpose does a server have? When planning your website, what is one of the key things you should consider? When considering whether to have a web presence for your business, which of the following is not a major factor? Websites are hosted on a server and each of these servers has its own unique IP address. What does the 'IP' stand for? How can businesses benefit from using analytics on their website? Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? Website hosting servers have their own unique IP address, what does this address consist of? When looking to advertise a new business online, what is one of the major benefits of display ads? Where does the domain name of a website primarily sit? What's the biggest challenge for most businesses when going online?
When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
Mobile apps are a great tool to engage with customers on the go.
What is one of the major benefits of a mobile app over a website?
Why is social media a great tool for your business to build trust and engagement with your audience?
Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
When building a website for a business, what type of design should it have in order to be "mobile friendly"?
Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
"Because online attention spans are shorter, a great hook or opening sentence is important to draw people in." What is this a best practice example of?
Which of the following would be described as a good business goal to set for your social media campaigns?
When looking to promote your products and services locally, what are the benefits of using search engine ads?
Why is it important to reach customers on their mobiles when advertising locally?
When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
Which of the following is a core benefit that content marketing can bring to a business's online presence?
What are the benefits of using social media when looking to advertise your business locally?
Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?
Fill the blank: When it comes to promoting a business locally, search engines can _____________ your business in the search results page if the user is near your location.
There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
What type of tool can be used to monitor and evaluate your social media audience's actions on your website?
How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach?
When looking to create video content for your marketing strategy, what three best practices should you look to include?
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Digital marketing isn't just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by 'local businesses'?
Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?
When trying to promote your business locally, what three key bits of information should be present in your directory listing?
Which search query would trigger an ad based on this keyword: [London portrait photographer]?
When advertising using Search Engine Marketing (SEM), you only pay...
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
When optimising a website for search, what impact do meta and title tags have on the search engine?
What are three key considerations when evaluating keywords for search engine optimisation?
We use them every day, but what is the overall purpose of a search engine?
What’s the first step in the search engine optimisation process for your website?
To improve your website's SEO performance, when should you consider updating your SEO plan?
What is the term we use to describe how search engines categorise each piece of content?
Fill the blank: 'Search engines _________ the internet to discover content.'
When using a search engine, what is the name of a word or phrase somebody types to find something online?
When ranking websites on search engine results pages, which element of a website do search engines value the most?
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Google Search Console “Crawl” reports let you monitor...?
When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
Which of the following is a benefit of Search Engine Marketing (SEM)?
What is the most important thing to consider when optimising a search engine marketing campaign?
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
Search engines see the content on a website as written code, how can you help search engines identify the images on your website?
When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" framework?
Which are the first steps you should consider when constructing an online business strategy?
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
When you're building a business website, what purpose does a server have?
When planning your website, what is one of the key things you should consider?
When considering whether to have a web presence for your business, which of the following is not a major factor?
Websites are hosted on a server and each of these servers has its own unique IP address. What does the 'IP' stand for?
How can businesses benefit from using analytics on their website?
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
Website hosting servers have their own unique IP address, what does this address consist of?
When looking to advertise a new business online, what is one of the major benefits of display ads?
Where does the domain name of a website primarily sit?
What's the biggest challenge for most businesses when going online?
where are the answers ????
You can get from gumroad.com/l/Google-Digital-Garage-Exam-Answers
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