8 Types Of Branding For Your Brand Strategy (+ Examples) 1. Personal branding - Managing your OWN reputation, developing your name in the market, and shaping the perception of what your target market thinks about you. Positioning 2. Corporate branding - This is about shaping the reputation of the brand, promoting the name instead of its product or service, through an idea and through what it stands for. 3. Product branding - Focuses on promoting the product and is often seen within the umbrella branding strategy. 4. Service branding - Focuses on promoting the service you provide, and can be useful if you have many services. 5. Co-branding - Two brands with the same audience and segment that are not competitors, leveraging from each other through partnership. 6. Umbrella branding - Sub-brands leveraging from the brand equity of the parent brand sitting on top, covering them. Works well if you have many brands to consider within a structure. 7. Purposeful branding - Engages in activities that go beyond the transactional nature of their existence. This means helping to solve a cause or a problem within the beliefs of their audience. Not only should they use those beliefs to connect with the audience, but also just assist in giving the solution that affect the environment as a whole. 8. Employer branding - Focuses on branding internally, they want to show the target market and attract the brightest talents in the market to come and work for them. With this, they show an interest in the dreams and desires of their employees as well as assurance that they won't have to experience their fears.
It's all important. The more you understand about the strategic roads a brand can take the more of an asset you are to brands who leverage your knowledge
Aligning the values and beliefs of the audience with those of the brand. Then defining a strategy to display those beliefs through a purposeful endeavour
What if I am goin to build an umbrella branding(purposeful and product branding) how do you translate it to a social media marketing Where you already build your internal branding like Vision Mission Core values Purpose Archetypes(biz and audience) Target Audience I watch all your vids ahehehe
Through your messaging - You define the key messages you want your audience to understand about your brand and you deliver them consistantly to shape your audiences perception about what your brand means
Would love to hear your opinions on branding (especially Employer branding) in the current scenario with giants like Amazon and Google laying off thousands of employees
It can be confusing when you first come across the term... In the end, it's just about nurturing your professional reputation (your brand) within your space.
It's so sad that I have like 1k more views than this video on one of my videos, but not even 1k subscribers yet lol 🤔 and also I used to get an average of 1k views :/
Best branding videos ever!!
Glad you liked it!
No Doubt!
Great video!
Glad you enjoyed it
Thanks for insights.
Most welcome
Thank u so much i am so confused after watching the video i have a clear information
Glad it helped
Very useful.
Glad it was helpful!
8 Types Of Branding For Your Brand Strategy (+ Examples)
1. Personal branding - Managing your OWN reputation, developing your name in the market, and shaping the perception of what your target market thinks about you. Positioning
2. Corporate branding - This is about shaping the reputation of the brand, promoting the name instead of its product or service, through an idea and through what it stands for.
3. Product branding - Focuses on promoting the product and is often seen within the umbrella branding strategy.
4. Service branding - Focuses on promoting the service you provide, and can be useful if you have many services.
5. Co-branding - Two brands with the same audience and segment that are not competitors, leveraging from each other through partnership.
6. Umbrella branding - Sub-brands leveraging from the brand equity of the parent brand sitting on top, covering them. Works well if you have many brands to consider within a structure.
7. Purposeful branding - Engages in activities that go beyond the transactional nature of their existence. This means helping to solve a cause or a problem within the beliefs of their audience. Not only should they use those beliefs to connect with the audience, but also just assist in giving the solution that affect the environment as a whole.
8. Employer branding - Focuses on branding internally, they want to show the target market and attract the brightest talents in the market to come and work for them. With this, they show an interest in the dreams and desires of their employees as well as assurance that they won't have to experience their fears.
That was insightful 👍
👍👍👍👍👍
Well done thank you for clarifying - I was looking also for maker's mark strategy, endorsing brand strategy aand th likes. ? or is that not important?
It's all important. The more you understand about the strategic roads a brand can take the more of an asset you are to brands who leverage your knowledge
Good video!!
Glad you enjoyed it
Thank Stephan. Have you written a book?If yes, Is it possible to buy it? Thanks
Not yet... In the future maybe 😀
What should you focus on when building a purposeful brand?
Aligning the values and beliefs of the audience with those of the brand. Then defining a strategy to display those beliefs through a purposeful endeavour
What if I am goin to build an umbrella branding(purposeful and product branding) how do you translate it to a social media marketing
Where you already build your internal branding like
Vision
Mission
Core values
Purpose
Archetypes(biz and audience)
Target Audience
I watch all your vids ahehehe
Through your messaging - You define the key messages you want your audience to understand about your brand and you deliver them consistantly to shape your audiences perception about what your brand means
Would we learn about all these types of branding and how to strategize each of them in the brand masters secrets?
You learn how to build strategic brands and develop the delvierables for your clients
Would love to hear your opinions on branding (especially Employer branding) in the current scenario with giants like Amazon and Google laying off thousands of employees
Event Branding didn't make the cut lol....
I must have had a deadline that day 😁
Still don't understand personal branding.
Do you understand branding? If yes, then Just make it about yourself instead of a business , then that's personal branding
Think of personal branding as your story. The "human side" of your brand. People like buying from people and when there is purpose and story.
@@fadhlyusuf7757 Oh I get it. Thanks Yusuf. Appreciate that.
It can be confusing when you first come across the term... In the end, it's just about nurturing your professional reputation (your brand) within your space.
It's so sad that I have like 1k more views than this video on one of my videos, but not even 1k subscribers yet lol 🤔 and also I used to get an average of 1k views :/